Abramson Senior Care

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You are an important part of our Spectrum of Care.

Abramson Senior Care 1425 Horsham Rd, North Wales, PA 19454 215-631-3287 | abramsoncenter.org

Abramson Senior Care Primary Care

Refreshing

Abramson Senior Care Hospice

Harmony

Abramson Senior Care Care Advisors

Compassionate

Abramson Senior Care Medical Adult Day Services

Serene

Abramson Senior Care Home Care

Vibrant

Abramson Senior Care Dialysis

Loyalty

Abramson Senior Care

Inspiring

PARENT BRAND

Abramson Senior Care

Abramson Senior Care puts patients and caregivers at the center of everything we do.

The wide range of care we deliver creates harmony for everyone’s unique journey.

The wide array of services we provide is like a rainbow, a spectrum of care. Our colors carry the legacy of the Abramson rainbow forward in a fresh, future-looking way. Our rainbow gives us endless possibilities as we grow and expand.

Abramson Senior Care Auxiliary

Palliative Care

A fresh, meaningful way of thinking about our brand is taking shape.

We are all connected.

We are working together to provide a full spectrum of care.

WE HAVE G ROWN. The success and strength that surround The Madlyn and Leonard Abramson Center for Jewish Life have fueled our growth. Over time, we have expanded our capabilities and made regional impact. We have evolved into a comprehensive Spectrum of Care.

WE AR E C ON N E C T E D .

Some experience the powerful support of Birnhak Transitional Care. Others rely on our Medical Adult Day Services. But everyone experiences our brand in the same way. And now, all of our services are connected by one unified Abramson Senior Care brand.

WE AR E P OI S E D FOR T H E F U T U R E .

By shifting to “Abramson Senior Care,” we are strengthening our brand and supporting the limitless expansion of our services. It helps us grow into new markets, care for more people, and add new capabilities as we move forward into the future.

The anatomy of our future-focused name

Abramson Senior Care is our direction forward.

“Abramson” People know how strong the care is at

The Abramson Center for Jewish Life. The Abramson name ties us to quality care and philanthropy.

“Abramson Senior Care”

Abramson Senior Care

PARENT BRAND

Abramson Senior Care M A D LY N & L E O N A RD A B RA M SO N

Center for Jewish Life

“Senior Care” “Senior Care” is a clear description of our services focus. It’s specific, and it triggers an immediate context that states what we do.

• • •

Fresh appeal with a link to our heritage True to the inclusive spirit of our core Jewish values Gives us room to grow services, locations, and capabilities.

The anatomy of our new visual vocabulary

A fresh look celebrates our past but positions us for the future.

T H E C OLOR

T H E S HAPE

Our rainbow has evolved. But our new interpretation creates a strong symbol of the wide variety of services we offer. It helps people understand that we’re providing a full spectrum of care.

Our Star of David has evolved too. But it’s always here to remind us of our commitment to Jewish values. Its segments show various components working together in harmony.

Abramson Senior Care

PARENT BRAND

OL D

OL D

NEW

NEW

Abramson Senior Care MAD LYN & L E ONARD ABRAMSON

TOGETHER

Center for Jewish Life

SPECTRUM OF CARE

Abramson Senior Care Mildred Shor Inn

Abramson Senior Care Residence

A rainbow brings together a full range of colors. In a similar way, Abramson Senior Care brings many capabilities together under one Spectrum of Care. This means a stronger Abramson Abramson Abramson Abramson Senior Care Abramson and moreAbramson harmonious care experience for weCareserve. Abramson Senior Care Senior Senior Care Senior Careeveryone Senior Care Senior Care Birnhak Transitional Care

Primary Care

Hospice

Care Advisors

Medical Adult Day Services

Home Care

Dialysis

Abramso Senior Ca

What makes Abramson Senior Care a unique care experience?

How our Jewish legacy guides us We are driven by deeply rooted Jewish values, and we celebrate the bonds that join all individuals together. We welcome people of all communities and generations to experience our Spectrum of Care. We celebrate the diversity within our staff and inside our care environment. Together, we create an atmosphere where everyone is nurtured and valued.

WE AR E PROPE LL E D BY J E WI S H VALU E S .

A strong cultural foundation motivates everything we do at Abramson Senior Care. Our goal is to make the world a better place.

WE BE LI E VE I N BE I NG BE S T I N C L AS S .

We strive to reach the highest standards across each of our service lines. This excellence means care that spans the entire aging process.

WE AR E C OM M I T T E D T O PROVI DI NG PE R S ON - C E N T E R E D CAR E .

Aging touches our clients and their caregivers. We work with everyone involved to surround each person with care.

Our vision inspires us.

Our mission focuses us.

To be the most trusted partner for exceptional senior care.

We enhance the lives of seniors and caregivers by providing extraordinary care, partnering in their personal journeys, and rooting our approach in Jewish values.

Why do we need a vision?

Our vision guides our goals for the long term. It is our North Star that shapes the future of our organization.

Why does our mission matter?

Our mission keeps us focused as we make daily decisions that support our future vision.

Our values keep us working toward excellence.

Everything we do starts with our values. These are the beliefs that we share and that strengthen our community.

• • • • • • • • •

Listen first.

Be kind.

Be the best every day.

Build trusting relationships.

Do the right thing.

Safety matters.

Create and embrace new ideas.

Come with a solution.

Repair the world.

(Tikkun Olam)

How we live our values Listen first.

To provide good care, we need to be good listeners. By listening to each other, we become a team. Together, our team helps those facing the challenges of aging. Good listening gives us a genuine understanding of what’s happening on a physical, social, and emotional level.

Be kind.

Kindness has the power to brighten every day. We go out of our way to build relationships with each other, with those in our care, and with those who love them. We smile, we listen, we show empathy, and we always approach care with caring.

Be the best every day.

When we are at our best, we are capable of providing the best possible care to those who depend on us. We have worked hard to earn a reputation as a leading senior care provider, but we never rest. We need to earn that status every day.

Build trusting relationships.

Caregivers trust us to be the eyes that watch over their loved ones when they can’t be there themselves. They trust us to provide positivity throughout the journey. As a team, we trust in each other’s abilities. That foundation of trust radiates into everything we do.

Create and embrace new ideas.

We are proud to have a legacy of innovation associated with our name. Our commitment and drive to innovate never stops. There is a better solution waiting to happen, and it’s up to us to find that next breakthrough.

Do the right thing.

Come with a solution.

We grow stronger by serving others. We work to create a clean, bright atmosphere and to greet families with bright smiles. We owe it to ourselves and to everyone who depends on us day in and day out to always pursue the most positive path forward.

We shine by taking action to proactively find answers to problems. We find solutions by collaborating and using strong communication. Staying connected to our patients and to each other helps us understand challenges and show up with solutions.

Safety matters.

Repair the world. (Tikkun Olam)

Caregivers need to create safe environments for patient care. A safe, clean atmosphere is a confident one, and that applies to workplace safety too. We always practice safe procedures and aim for gentle caution.

Inside Jewish teachings, “Tikkun Olam” refers to humans taking action to repair and improve the world. By working to achieve the highest possible level of care for our seniors, we honor our values by making the world around us a better place.

We’re bringing our new brand to life, and it begins with you.

Each time someone interacts with you as a member of Abramson Senior Care, you give them an opportunity to experience our brand. You are a key part of our big picture.

The wide array of services we provide is like a rainbow, a spectrum of care. We are a family of connected services all working toward a common purpose. Together, we put patients and caregivers at the center of everything we do.

Together, we are Abramson Senior Care.

PARENT BRAND

Abramson Senior Care