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North America is a region with a thriving fintech industry and a significant amount of investment flows. In H1’21, Canadian fintechs attracted a record $4.8b investments, while USA-based fintech companies raised over $25b from VCs. In the first half of 2022, fintech investment in the Americas amounted to $39.4 billion, which is a decrease from the $59.7 billion seen in the second half of 2021. Despite the decrease in quarterly investment to $22.7 billion, the fintech market in the region remained robust, with 806 deals recorded in Q1'22, indicating a strong start to the year.

Based on observations, the United States is likely to dominate the fintech industry within the next five to six years. Until mid-2022, the expansion of the North American market was primarily attributable to construction projects. After the scandalous collapse of FTX, the majority of tokens lost value, prompting cryptos to close their doors. Nevertheless, open banking, paytech, lending/ credit, and regtech will continue to evolve. However, many of the startups in the database and some in the list below will see their valuations challenged during 2023, and the number of new entrants will lessen across the board, including this region.

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The following 30 most promising fintech businesses (20 from the USA, 10 from Canada) in the North American region have been selected based on their innovation, growth potential, and financial performance.

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