Across Europe, almost one in four consumers describe their eating and drinking habits as unhealthy. Over the last decade, poor dietary plans have been fuelled by issues such as less structured meal-time habits, out-of-home consumption, snacking occasions have become more common, and less attention is being paid to nutritional intake for a variety of reasons. This report focuses on regional consumer trend updates on the European continent.
The main topics covered are:
• Addressing dietary habits and mental wellbeing are a priority
• Focus on disease management in the wake of COVID-19
• Plant-based alternatives mimicking the experience of eating animal produce
• Moments of guilt-free indulgence
• Customised health products dealing with specific health needs
