Over the last couple of decades, diets and lifestyles have changed considerably in China due to westernisation. While this is something that has created many benefits, it is something that has also resulted in the spread of lifestyle-related health problems. Traditional dietary practices have been replaced with behavioural traits. This report focuses on trends for 2021 and how they are influencing consumer attitudes and behaviour in China.
The main topics covered are:
• Consumers adopting a holistic approach to health
• Risk aversion is of high importance
• plant-based alternatives mimicking the experience of eating and drinking animal produce
• Guilt-free and conveniently nutritious products
• Challenging sensory perceptions
• Demonstrating genuine innovation
Download the report to find out more.