Fi Global CONNECT Media Kit

Media Kit Fi Global CONNECT 2021

Plant-Based Ingredients in the Spotlight 13-17 September 2021

A focused online event connecting the global plant-based ingredients industry.

Plant-based Ingredients in the Spotlight aims to offer a platform for players in this trending segment to come together online to do business, find new business partners, expand their network and share knowledge in this booming market.

Plant-Based Ingredients in the Spotlight 13-17 September 2021

WHY EXHIBIT?

100% MATCH GUARANTEED

ALL-IN-ONE PLATFORM

SPECIALISED EVENT ON PLANT-BASED

MINIMUM COST, MAXIMUM REACH

Take advantage of AIdriven matchmaking, company showcases, product listings, and content with improved user experience all in one place

As this event focuses on plant-based ingredients, you can be sure that your products and research findings will reach the most relevant audience

Connect and network with over 4,000+ global buyers of plant-based ingredients without travel and budget constraints

HIGH DEMAND HIGH POTENTIAL

Plant-based is no longer We bring together just a buzz word. The international buyers looking solely for plant- industry is growing rapidly NOW - take advantage of based ingredients suppliers from around the lead generation and networking opportunities! the world

SHOW HIGHLIGHTS This 5-day virtual event focuses on plant-Based ingredients including, but not limited to, areas such as fruits & vegetables, pea protein, soy protein, herbs, nuts, seeds, oils, whole grains, legumes, and beans. The platform will bring together buyers, suppliers and content support around plant-based market, covering topics such as: • Plant-based proteins: latest trends, new sources and nutritional profiles • Beyond proteins - carbs & fats: grains, non-animal derived fats & oils, and more • Improving plant-based products: flavours & textures, natural/botanical flavours & seasonings, nutritional profiles, clean label (free from / transparency/ traceability & sustainability)

SHOW FACTS

4,000

expected attendees

73%

of visitors have purchasing power**

FOOD FOR THOUGHT

50+

expected exhibitors

** Based on Fi Europe CONNECT 2020

2

Learn more: figlobal.com/connect/plant-based

The plant-based food market is seeing high consumer demand, and is expected to be worth $74.2 Billion by 2027, growing at a CAGR of 11.9%* *Source: Meticulous Market Research Pvt. Ltd (2020)

TRENDS AND TOPICS REPRESENTED

YOU SHOULD EXHIBIT IF YOU.... þ are a supplier of plant-based ingredients or services targeting F&B manufacturers active in the plant-based market. þ are looking for global buyers active in the plant-based F&B market þ want to position your brand as a global player in the plant-based industry þ are launching a new plant-based ingredient or solution in the market þ want to share insights or research to the plant-based F&B industry.

VISITORS SAMPLE • Müller Service GmbH Product Developer • Oatly AB - Procurement manager • Stryhns AS - Product developer • General Mills - R&D Senior Scientist • Alpro/Danone - Strategic buyer plant-based • Frias Nutricion - Plant Based Project Manager • Hero España, S.A. - Lead Buyer Organic Products

• Almondy AB - Innovation manager • Hill Foods Europe Technical, Quality & Developxanager • Globalfood - Head R&D • AYMARD - R&D • Lactalis - R&D Manager • Almondy AB- Innovation manager • Zott SE & Co. KG, Germany Category Buyer Ingredients

MARKET TRENDS

The global botanical ingredients market is expected to grow at a CAGR of 7% from 2020 to 2027.

The global seasoning and spices market is expected to grow at a CAGR of 6.3% from 2020 to 2027.

The dairy alternatives market is estimated to reach 36 billion by 2026 registering a CAGR of 14 from 2019 to 2026

Plant-based meat alternatives is expected this to rise to $85 billion by 2030

Source: Grand View Research Botanical Ingredients Market report

Source: Grand View Research Seasonings Spices Market report

Source: Allied Market Research Dairy Alternatives Market report

Source: UBS House View Disruption at the dinner table Report

CONFIRMED EXHIBITORS

Learn more: figlobal.com/connect/plant-based

Fi Global CONNECT 2021 Media Kit | 3

Exhibitor Showcase + Entry Level Online Company Profile All packages include an Entry Level Online Company Profile, including description, logo, social media links, contact details, 1 product displayed in the Product List and 2 Exhibitor Representatives.

PACKAGES

LITE

BASIC

PLUS

Entry Level Online Company Profile

✔ ✔

✔ ✔

✔ ✔

✔

✔

✔

30 MIN

30 MIN

✔ ✔ ✔ ✔

✔ ✔ ✔ ✔

✔ ✔ ✔ ✔

✔

✔

✔

Company inclusion in social media post promoting the Exhibitor Showcase sessions Session promoted in the event’s newsletter Pre-recorded session available on-demand during the relevant

30 MIN

Fi Global CONNECT event. Recording organized by the Exhibitor Pre-recorded session available on-demand during the relevant Fi Global CONNECT event. Recording organized by the Fi team Includes session attendee list with GDPR compliant data post-event Your recorded session available for your own use post event Session listed on the relevant Fi Global CONNECT Event Agenda Interact with the audience: attendees can ask questions & sponsor can publish polls Your speaker information will be listed on the relevant Fi Global CONNECT event Speaker List

✔ ✔

A representative from your company will be interviewed by a Fi Editor Exhibitor Spotlight interview posted on the relevant Fi Global CONNECT spotlight event website and on the Content Hub

✔

Spotlight interview included in one selected pre-event marketing email campaign to prospective attendees Price

4

€ 3.950

€ 4.950

€ 6.950

ROI on Exhibitor Showcases*

The Exhibitor Showcase sessions provide the perfect platform for exhibitors to showcase their new ingredients, latest research or market insights. Sessions can include sales presentations, product launches, workshops, and demos.

81%

44%

Of attendees were Of attendees aware of Exhibitor joined Showcases Exhibitor Showcase pre-show Sessions

25%

+85%

40%

Of Exhibitor Showcase attendees found a solution to a business need

Exhibitor Showcase Sessions increased brand awareness by 85%

Of Exhibitor Showcase attendees felt more positive about companies that held Exhibitor Showcase Sessions

*Numbers refer to the Exhibitor Showcase performance during Fi Europe CONNECT 2020 and Fi Global CONNECT : Regions in the Spotlight

Fi Global CONNECT 2021 Media Kit | 5

Online Company Profile Packages Each company is unique and operates differently so instead of a general price tag, we offer tailor-made packages and prices to suit your objectives!

Deliverables Online Company Profile incl. description, logo, social media links, contact details Online Company Profile - visual header Company content (images, documents, URLs) Company analytics dashboard Listing on Exhibitor List Networking/ Access to recommended attendees/AI driven matchmaking Attendees can save and export favourite products Unlimited 1-1 scheduled video meetings during the event Export leads from Meetings + Contacts incl. contact details Product categories tagging Number of products displayed in Product List Exhibitor Representatives per company profile Ability to search attendees Instant chat and video calls with contacts pre, during and post event View and contact company profile visitors (Real-time) Engagement report (post-show only) Advert highlight on Online Company Profile page Customised background for Online Company Profile Customized support for matchmaking & engagement Support managing your pending meeting requests Exhibitor Showcase Lite

PRICE

6

ENTRY BASIC

PRO

PREMIUM

✓

✓

✓

Image

Video

Video

✓ ✓ ✓ ✓

✓ ✓ ✓ ✓

✓ ✓ ✓ ✓

✓ ✓ ✓ ✓

✓ ✓ ✓ ✓

✓ ✓ ✓ ✓

✓ ✓ ✓ ✓

✓ ✓ ✓ ✓

1 2

5 50

10 50

50 unlimited

✓ ✓

✓

✓ ✓

✓ ✓

✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓

✓

✓

N/A €€ 4.950 4950 € 7.950 7950 € 13.950 13950

Fi Global CONNECT 2021 Media Kit | 7

LEAD GENERATION & VISIBILITY BOOSTERS

8

Exhibitor Showcase

LITE

PACKAGES Pre-recorded session available on-demand during the relevant

BASIC

PLUS

30 MIN

30 MIN

✔ ✔ ✔ ✔

✔ ✔ ✔ ✔

✔ ✔ ✔ ✔

✔

✔

✔

30 MIN

Fi Global CONNECT event. Recording organized by the Exhibitor Pre-recorded session available on-demand during the relevant Fi Global CONNECT event. Recording organized by the Fi team Includes session attendee list with GDPR compliant data post-event Your recorded session available for your own use post event Session listed on the relevant Fi Global CONNECT Event Agenda Interact with the audience: attendees can ask questions & sponsor can publish polls Your speaker information will be listed on the relevant Fi Global CONNECT event Speaker List

✔ ✔

A representative from your company will be interviewed by a Fi Editor Exhibitor Spotlight interview posted on the relevant Fi Global CONNECT spotlight event website and on the Content Hub

✔

Spotlight interview included in one selected pre-event marketing email campaign to prospective attendees Price

€ 2.000

€ 3.500

€ 5.000

ROI on Exhibitor Showcase* 81%

44%

Of attendees were Of attendees aware of Exhibitor joined Showcases Exhibitor Showcase pre-show Sessions

25% Of Exhibitor Showcase attendees found a solution to a business need

+85%

40%

Exhibitor Showcase Sessions increased brand awareness by 85%

Of Exhibitor Showcase attendees felt more positive about companies that held Exhibitor Showcase Sessions

*Numbers refer to the Exhibitor Showcase performance during Fi Europe CONNECT 2020 and Fi Global CONNECT : Regions in the Spotlight

Fi Global CONNECT 2021 Media Kit | 9

Sponsored Ad on the ➊ virtual platform home page + mobile app This could be your ad Regions in the Spotlight 12-23 April 2021

Plant-Based Ingredients in the Spotlight 3 AVAILABLE isplay a promotional ad of your company or services on the virtual platform home page, D at the right-hand side. When attendees click on your ad, they are redirected to your company page in the platform.

• Gain exposure in front of the event attendees on the virtual platform home page itself (1) • Reach users of the Mobile App at the same time (2)

DELIVERABLES ✔ Your ad displayed on the right-hand side of the home page throughout the event. ✔ Includes a link to your company profile.

➋

✔ This ad can be static or in a GIF format. ✔ The promotional ad also displays upon opening the event on the Mobile App.

VALUE:

€ 10,000

On average, companies that purchase this sponsoring option are 4 times more likely to be bookmarked by attendees and receive twice as many meeting requests than other companies.

10

This could be your ad Regions in the Spotlight 12-23 April 2021

Sponsored Banner on the virtual platform home page

Plant-Based Ingredients in the Spotlight 3 AVAILABLE

Display a promotional banner of your company or services on the virtual platform home page, below the menu. When attendees click on your banner, they are redirected to your company page in the platform.

• Gain exposure in front of the event attendees on the virtual platform home page itself (3)

DELIVERABLES ✔ Your banner displayed on the home page below the menu throughout the event. ✔ Includes a link to your company profile. ✔ This ad can be static or in a GIF format.

VALUE:

➌

€ 5,000 On average, the company that purchases this sponsoring option is 3 times more likely to be bookmarked by attendees and receives an average of 1.5 times more meeting requests than other companies.

This could be your ad Regions in the Spotlight 12-23 April 2021

Fi Global CONNECT 2021 Media Kit | 11

Top of Exhibitor List

Plant-Based Ingredients in the Spotlight 5 AVAILABLE

Feature your company profile at the top of the exhibitor list throughout the entire event to gain optimum visibility.

Top of Exhibitor List – both on the event platform and on the event website DELIVERABLES ✔ Top of the exhibitor list on the virtual platform visible to all event attendees. ✔ Top of the exhibitor list on the Fi Global CONNECT event website visible to all website visitors.

VALUE:

12

€ 5,000

Fi Global CONNECT 2021 Media Kit | 13

Sponsored Notifications – desktop + mobile app Plant-Based Ingredients in the Spotlight 1 AVAILABLE

Send sponsored notifications to attendees. Examples of types of messaging include highlighting your company and its solution, or announcing your exhibitor showcase.

When an attendee clicks on the message or notification, they are redirected to your company page.

SPONSORED NOTIFICATIONS ✔ 2 notifications pre-event redirecting to your company page. ✔ 5 notifications spread out during the event dates redirecting to your company page. ✔ Notification dates based on availability and to be confirmed by the Fi team. ✔ Attendees using the Web App on their lap- or desktop receive a message on their screen. ✔ Attendees who have downloaded the Mobile App receive a notification on their smartphones.

14

VALUE:

€ 10,000

Plant-Based Ingredients in the Spotlight 3 AVAILABLE

SPONSORED NOTIFICATIONS LITE ✔ 2 notifications spread out during the event dates redirecting to your company page. ✔ Notification dates based on availability and to be confirmed by the Fi team. ✔ Attendees using the Web App on their lap- or desktop receive a message on their screen. ✔ Attendees who have downloaded the Mobile App receive a notification on their smartphones.

VALUE:

€ 3,000

Fi Global CONNECT 2021 Media Kit | 15

New Product Zone Showcase your latest innovations, giving new ingredients the introduction they deserve to the market.

PACKAGES Product featured in New Product Zone List in the platform menu Product images or logo Link to your Company Profile Product description Url link to product collateral Url link to product video Product category tagging Includes list of attendees who wishlisted product with GDPR compliant data

BASIC

PLUS

✔ ✔ ✔ ✔

✔ ✔ ✔ ✔

2

2

✔ ✔ ✔

✔ ✔ ✔

post-event

✔

Product inclusion in the event Goodie Bag which will contain interesting promotional items and must-haves for all those who attend the Fi Global CONNECT event. Please see the Goodie Bag section for more information Price

€ 950

€ 1.250

ADD-ON: SAMPLE STORE

€ 750

16

Goodie Bag The Fi Global CONNECT Goodie Bag will contain interesting promotional items and must-haves for all event attendees.

DELIVERABLES ✔ Inclusion in the exclusive Goodie Bag campaign: • Goodie Bag featured in 1x email to Fi Global database pre-event.

PRODUCT LISTING

• Goodie Bag featured in 1x shared email to registered attendees post-event.

• 2 dedicated social posts promoting the Goodie Bag landing page. ✔ Goodie Bag open for 30 days after the event ends.

Each (1) product listing includes the following: • 1x hi-res product image

✔ Goodie Bag promoted on the Fi Global CONNECT event platform to all attendees.

• Name of product + 50word description/highlights • URL link

CONTENT PLACEMENT OPTIONS • Giveaways & Contest Placements • Video-enabled Placements • Appointment & RSVP Placements

• 1x product category • 1x type of content placement

• Discount vouchers

VALUE:

€ 500

ADD-ON: SAMPLE STORE

€ 750

Fi Global CONNECT 2021 Media Kit | 17

Registration Partner – Exclusive per event This exclusive package offers your company maximum brand exposure and awareness among all event attendees both before and during the event.

• Your company banner on the registration landing page (footer banner 800x200px) visible to all registered attendees.

• Your logo featured as Registration Partner on the header of the confirmation email sent to all registered attendees, hyperlinked to your Fi Global CONNECT company profile.

• Your logo featured as Registration Partner on the header of all login emails sent from the event platform to all pre-registered attendees before the event.

• 4 Sponsored Notifications on the event platform – desktop + mobile app.

Custom notifications will be sent to all event attendees linking directly to your company profile on the Fi Global CONNECT event platform. ✔ 4 notifications spread out during the event dates redirecting to your company page. ✔ Attendees using the Web App on their lap- or desktop receive a message on their screen. ✔ Attendees who have downloaded the Mobile App receive a notification on their smartphones.

VALUE:

Plant-Based Ingredients in the Spotlight

€ 15,000

18

Welcome Address Partner – Exclusive per event The official event welcome address will welcome all attendees to the event and offers an excellent opportunity for brand exposure and lead generation.

• Gain exclusive exposure in front of our global audience as the event Welcome Address Partner.

DELIVERABLES: ✔ Your logo will be exclusively displayed during the Welcome Address Session. ✔ Includes a link to your company profile. ✔ Share exclusive content with the audience attending the session. ✔ Includes session attendee list with GDPR compliant data post-event.

VALUE:

€ 5,000

Fi Global CONNECT 2021 Media Kit | 19

Social Media Partner - Exclusive per event Social media will be used to engage with participants before, during and after the event. This is an excellent opportunity for your business to stand out in the crowd and engage the global food ingredients community.

• Gain exposure across all social media channels.

• Engage with a global audience through daily sponsored posts.

DELIVERABLES ✔ 2 social media posts on a channel of your choice to reach your target audience. Choose from LinkedIn / Facebook / Twitter.

Content to be provided by partner (event related). ✔ 1 x post on Fi Global LinkedIn Group (24.000+ members).

Content to be provided by partner (event related). ✔ Logo inclusion on Facebook and LinkedIn page header banner. ✔ Short video announcement presenting you as our social media partner shared on LinkedIn, Facebook pages.

VALUE:

20

€ 5,000

Online display ads Direct traffic to your company profile or product profile on Fi Global CONNECT or to a website of your choice to generate additional attention during the event. Positioned alongside articles on Fi Global Insights and Ingredients Network.

Top Leaderboard Banner (728 X 90) Highly visible units at the top of all pages of the website.

€ 500

€ 2,000

/Week

/Week

€ 500

€ 1,000

/Week

/Week

€ 750

€ 2,000

/Week

/Week

MPU Banner (300 X 250) Rectangular unit positioned in the side bar.

Sticky Floor Ad (1200 X 90) Fixed, adhesion ad unit that sits at the bottom of all pages, remaining in the user’s view as they scroll.

10,000 page views per month*

90,000 page views per month*

* Average 2020 weekly numbers.

Fi Global CONNECT 2021 Media Kit | 21

Retargeting WHAT IS RETARGETING? Ever look at a pair of shoes online, or a potential vacation spot, and then for the next couple weeks you notice that ads for those same shoes or vacation spot seem to be following you around the internet? That’s ad retargeting. Retargeting uses cookies to track visitors of one website and then reach those same visitors with ads on other websites.

HOW DOES IT WORK?

YOUR AD HERE

22

STEP 1

STEP 2

STEP 3

An internet user visits our website

The user exits the website

Your ad will be displayed on other websites the user visits

QUALITY & EXTENSIVE AUDIENCE Retargeting works so well because it only shows ads to the SPECIFIC people you are trying to reach – in this case, the website visitors of Ingredients Network, Fi Global Insights or any Food ingredients event website such as Fi Global CONNECT By purchasing a re-targeting package, you can reach our online audience of over 800,000+ users annually and your ads will show on nearly any website that our audience visits such as cnn.com, espn.com, weather.com, and thousands of others.

PACKAGES Impressions Campaign Duration Campaign Set up,

PACKAGE 1

PACKAGE 2

PACKAGE 3

50,000

100,000

200,000

1 month

1 month

1 - 2 months

✔

✔

✔

✔

✔ ✔ ✔

✔ ✔ ✔

€2,500

€4,500

€8,000

execution & Optimization End of campaign Report Live Dashboard Audience Extension

Price

Fi Global CONNECT 2021 Media Kit | 23

Email newsletter advertising

€ 2,400 / article

SPONSORED ARTICLE Publish your sponsored article in the Ingredients Network newsletter (90,000 subscribers) and promote your product before or during one of the Fi Global CONNECT events.

The article is posted online, published in the newsletter and linked to your company profile on one of the Fi Global CONNECT events.

DISPLAY AD Display ad in the weekly Ingredients Network newsletter, with over 90,000 subscribers. The banner is featured at the top or in the middle of the newsletter and linked to your company profile on the relevant Fi Global CONNECT event.

Top of newsletter

€ 2,000

Middle of newsletter

€ 750

Reach 90,000+ Food Industry professionals weekly 24

17% average open rate*

On average the most clicked articles in the newsletter *

10% average click-through rate* * Based on 2019 numbers

Exclusive banner Fi Global CONNECT event website Publish an exclusive banner on the official Fi Global CONNECT exhibitor list or home page.

• Your banner will be the only one shown during the time you purchase.

• Available per week, from Monday to Sunday.

• Directed to your company profile on the Fi Europe online platform or to a website of your choice.

NEW! EXCLUSIVE SPOT PER WEEK

VALUE:

€ 2,000 /Week

Fi Global CONNECT 2021 Media Kit | 25

Custom HTML email targeted Direct traffic to your company profile or product profile on the Fi Global CONNECT event platform to generate additional attention before or during the event.

SELECT YOUR TARGET AUDIENCE BASED ON: ✔ Job title ✔ Area of interest ✔ Industry ✔ Geographical area

24% average open rate*

4% average click-through rate*

VALUE:

€ 1.10** / contact

* Based on 2019 numbers ** Minimum investment of € 2,000

26

Ad or Interview in editorial report (Co-branded) Expert report written by Fi Content Editors focused on promoting thought leadership and insights on a specific topic

GENERAL SPONSORSHIP BENEFITS:

✔ Hosted with an introduction and your company logo on Fi Global Insights for 12 months.

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✔ Featured on the highly engaged Fi Global LinkedIn group (24,000 members).

2021 TOPICS

SPONSORSHIP PACKAGE A: ✔ Place a creative advert (A5 Horizontal) in the sponsor section and link it to your own website.

SPONSORSHIP PACKAGE B:

PLEASE CONTACT US AND ASK FOR OUR 2021 EDITORIAL CALENDAR

✔ Provide your perspective in an interview, written by one of our Fi Editors, including branding, and link it to your website.

PACKAGE A

€ 2,500

PACKAGE B

€ 3,500

Fi Global CONNECT 2021 Media Kit | 27

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✔ Front cover co-branded with your logo and Fi Global Insights to maximize industry authority. ✔ Hosted on the Fi Global CONNECT event platform.

Sponsored

Sustainability as a driver of innovation in the food industry

Want to learn more?

Get in contact with your account manager and we will be happy to explain more and help you choose the right products for your company.

Learn more about Fi Global insights:

insights.figlobal.com