Smartcore - Digital Media Kit -2026

2026

Digital Media Kit

Reach your buyers with smarter digital campaigns.

Your best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that drive business growth – with unrivalled expertise in your prospects.

What do we do?

Masters in all things digital marketing, Smartcore empowers you to reach your buyers with smarter digital campaigns. Our objective is to maximise your brand awareness, generate excellent-quality leads, and deliver greater returns on your investment and time.

How do we do it?

Our invaluable data - including an extensive global network of 400,000+ ingredients buyers - datadriven insights, and specialised digital content channels in the B2B food and nutrition industry, set us apart from the rest. Combined with our expertise in smarter digital campaigns, we help you effectively reach relevant buyers for your products at every stage of the Digital Marketing & Sales Funnel.

Is this for you?

Are you: • Launching a new ingredient or product and aiming to promote it to relevant buyers?

• Determined to maximise your brand’s global awareness among your buyers?

• Interested in establishing thought leadership within your industry?

Smartcore is the answer.

With us, you can reach real people and achieve real results.

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300+ Satisfied Clients Smartcore has partnered with over 300 ingredients suppliers, including many major players in the global food and nutrition industry.

Our clients have rated us with an impressive Net Promoter Score (NPS) of +40

Alexandra Williams, Marketing

Maggie McNamara, Marketing Director, Gencor

Manager – Europe, Fonterra

“We found the Custom Branded Email to be a high-performing digital product.

The unique open rate of 27.57% that we achieved was above industry benchmark. I would select the product again in future marketing campaigns to amplify event presence. Working with the Smartcore team was great and included a comprehensive follow-up report to assess performance. We were able to use a variety of digital products to create a compelling package with consistent messaging across touchpoints.”

“Reaching our target audience was straightforward.

The webinar essentially served as a valuable thought leadership tool. It proved to be an excellent platform to reach our target audience, as clear from the quality of leads generated. We collectively received over 650 leads. They were great and worthwhile for us. Your team did an excellent job of keeping us on track and we genuinely enjoy working with the Vitafoods Insights team. Overall, the package gave us a competitive edge in the market, achieved multiple objectives, and was a highly successful campaign for us. We’re 100% considering doing it again next year.”

Explore All Testimonials

The Impact We Create: Success Stories Browse through our clients’ success stories and get inspired for yours. Learn how our smarter solutions, with measurable return on investment deliver greater results.

Explore Success Stories

Already working with us

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Our Audience at a Glance Leverage our extensive global network. Combined with our unrivalled expertise in your prospects, you can reach your buyers at every stage of the Digital Marketing & Sales Funnel.

Our digital reach

3,235,000+

409,000+

Unique visitors on our online platforms in the last 12 months

204,000+

Ingredients buyers in our database

150,000+

Email newsletter subscribers

Followers on our social media platforms

Our audience breakdown Quality Control & Assurance, Engineering

28%

6%

Consultants

Product R&D

6%

15%

7%

Logistics, Purchasing & Procurement

Management

11%

Marketing

Sales

13%

14%

Supply Chain

Dealers & Distributors

Import & Export

Research, Food Safety, Quality & Services

39%

19%

19%

15%

Other

Manufacturers

Job function

Nature of business 4

8%

15%

Americas

37% EMEA

Geography

48%

Asia & Oceania

Our Platforms at a Glance World’s Premier Directory Platforms

Ingredients Network & Finished Products Network are the world’s premier directory platforms connecting buyers and suppliers across the food and nutraceutical industries, empowering businesses to find exactly what they need through their comprehensive product listing and supplier network, backed by the world’s leading industry events.

1,187,000 Unique visitors*

1,477,000 Sessions*

2,935,000 Pageviews*

140,000+ Newsletter subscribers

Nutraceutical News & Analysis

Vitafoods Insights provides news and in-depth analysis about the latest nutraceutical innovations, R&D breakthroughs, scientific research, regulatory developments, and sustainable sourcing strategies, ensuring food supplement and nutrition professionals are one step ahead.

461,000

Unique visitors*

520,000 Sessions*

719,000 Pageviews*

34,000+ Newsletter subscribers

Food ingredient News & Analysis Fi Global Insights provides in-depth and insightful analysis about the latest ingredient innovations, R&D breakthroughs, processing technologies, regulatory developments, and sustainable sourcing strategies, ensuring food & beverage professionals are one step ahead.

277,000

Unique visitors*

323,000 Sessions*

423,000 Pageviews*

30,000+ Newsletter subscribers

* Based on website numbers of the last 12 months

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Webinar Sponsorship Packages Sponsor a webinar of your choice

Reach a highly engaged live and on-demand audience with your product or service. Achieve maximum brand awareness, generate excellent-quality leads, and establish thought leadership in your industry.

Each webinar offers a comprehensive content programme focused on ingredients sourcing, new product development, and market insights for audiences to explore, ensuring you reach the right buyers for your products.

Why become a sponsor?

Brand Awareness Build awareness for your product or service through a focused marketing campaign to buyers highly interested in a specific topic of your choice.

Lead Generation

Get direct access to a relevant audience to generate excellentquality leads for your product or service.

As each webinar is highly specific, you are sure to reach the right buyers for your product.

Thought Leadership

Showcase your product expertise with your own supplier showcase and build a strong profile within the topic most relevant for you.

Measurable ROI Maximise your brand visibility among the right buyers with a costeffective Brand Awareness package or upgrade to Lead Generation to receive the GDPR-compliant leads from your sponsored webinar.

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Webinar Audience Breakdown Our webinar audience is made up of highly relevant and uniquely qualified professionals in the food and nutrition industry who rely on our webinars to stay informed about the latest innovations in the market. This audience holds immense value for businesses in these industries.

Explore the demographics of our highly engaged audience, who have rated us an impressive Net Promoter Score (NPS) of +54 (Based on 2024 webinars)

Job Function

Nature of Business

Geography

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Editorial Webinar Calendar 2026

Circular Economy

Sports Nutrition

Closing the loop: Circular food innovation in practice

From athlete to athleisure: The future of sports nutrition

17 February 2026

Upcycled Food Ingredients

Sustainable Packaging

Nutrient-Dense Produce

Performance & Active Nutrition Gut Health

Circular Food Technologies

Regenerative Crop Solutions

10 March 2026

Personalised nutrition

Collagen

Recovery

Hydration

Protein & Plant-based Alternatives

Sweet Solutions

Women’s Health

Sweet solutions: Innovations driving sugar reduction

Rethinking women’s health: Solutions for every life stage

28 April 2026

Natural Sweeteners Functional Fibres

Enzymatic Sugar Reduction

Sensory Enhancement Solutions

Sugar-Free and Alternative Sweetening Innovations

24 March 2026

Probiotics for Vaginal Health Protein and Iron Solutions

Anti-Inflammatory Nutraceuticals Probiotics for Vaginal Health

Life Stage-Specific Solutions

Plant-Based & Alternatives

Weight Management

Plant-based 2.0: Scaling taste, impact & accessibility

Beyond GLP-1s: The future of weight management

9 June 2026

Plant Proteins

Clean-Label Solutions

Dairy Alternatives

Fortified Dairy Alternatives

Advanced Processing Technologies

Nutritional Fortification

Dairy

Plant-Based Proteins

Beauty from within: Winning with nutricosmetics

Probiotics & Prebiotics

Low-Carbon Dairy Solutions

Fortified Dairy Innovations

Collagen Peptides

Biotics for Skin Health

Plant-Based Nutricosmetics

AI, Biomarker and Microbiome Analysis Solutions

Antioxidants (Vitamin C, Resveratrol, Carotenoids, Polyphenols)

Reformulation

Lifelong Health

Reformulating for health, taste, and sustainability

Ageing well: Expanding healthspan via nutrition

20 October 2026 Plant-Based Fats

Natural Sweeteners

Clean-Label Reformulation

Functional Beverages

Clean-Label Weight Management Products

26 May 2026

Developing the future of dairy: Functional, sustainable, delicious Plant-Based Protein Fortification

Biotics (Probiotics, Prebiotics, Postbiotics) Personalised Nutrition Solutions

Nutricosmetics

15 September 2026

Functional Dairy Ingredients

14 April 2026

Microcrystal Salt Technologies

Functional Hydrocolloids

Sustainable Inputs

23 June 2026 Omega-3s

Collagen

Immunity

Bone & Joint Health

Holistic Health

Healthy Gut, Healthy Life 1 September 2026

The gut health revolution: Transforming digestive wellness Biotics: pro, pre, post & synbiotics The gut microbiome

Digestive health

Gut-brain axis

Fermented and fibre-rich foods

Personalised nutrition

Cognitive Health 6 October 2026

Advancements in cognitive health: Boosting mood and mind Mushroom-Based Supplements

Magnesium-Based Stress & Sleep Solutions

Botanical Memory, Focus and Sleep Solutions

Adaptogens for Energy & Stress

Biotics for Cognitive Health

Sports Nutrition and Women’s Health 3 November 2026

Female sports nutrition: Innovating for performance Protein for Women

Creatine for Brain and Muscle Health

Sustainable and Clean-Label Nutrition

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Gut-Friendly Biotics

Caffeine, Botanicals, and Cognitive Health

Webinar Sponsorship Packages Packages

Brand Awareness

Lead Generation

Thought Leadership

€ 5,000

€ 10,000

€ 15,000

Share content Add collateral about your product or service for download by attendees of the relevant webinar session

Brand visibility Featured during the focused email marketing campaign to drive registrations (targeting 27,000 buyers) Logo on programme page, registration page, and webinar platform Clickable logo in wrap-up email post webinar (targeting 27,000 buyers)

GDPR-compliant leads Registration list with GDPR-compliant data from the relevant webinar session Contact list with GDPR-compliant data from 1 gated report Registration list with GDPR-compliant data from Supplier Showcase

Supplier Showcase Pre-recorded max. 30-minutes Supplier Showcase (without live Q&A) Gated Supplier Showcase featured in wrap-up email

What’s in it for you?

27,000+

Audience Reach per webinar

500+

Expected registrations per webinar

300+

Expected GDPR-Compliant Leads per Lead Generation package

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Boost-Your-Event Packages Are you exhibiting at the next Vitafoods Europe or Fi Europe?

Select one of these digital Event Packages to boost your visibility at Vitafoods Europe 2026 or Fi Europe 2026. Stand out among the hundreds of participating companies by reaching out to organiser-verified event attendees.

Europe May 2026

November 2026

5-7 May: Barcelona

17-19 November: Frankfurt

What’s in it for you?

Up to

120,000

Audience reach

Up to

25%

Boost in brand awareness

Up to

20%

increase in your stand traffic

As the official digital marketing provider, brought to you by the organisers of Fi Europe and Vitafoods Europe, we provide exclusive access to organiser-verified visitor data and connect you with event attendees through impactful digital marketing campaigns that deliver measurable ROI.

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Choose your package Packages Targeted Ads Display Banners to Event Attendees

High Reach

50,000

impressions

High Relevance 50,000

impressions

Top of Mind

75,000

impressions

Half-Page Advert

in the Event Trend Guide

Sponsored Article

1x

on Ingredients Network / Vitafoods Insights / Fi Global Insights newsletter

pre-show

Co-sponsored

Email Campaign

€ 6,500

1x

pre-show

Custom Selected

to all marketable pre-registered visitors

to 2,000 potential visitors

€9,000

€ 12,500

Exhibiting at one of our global events?

Is your company exhibiting at one of our global B2B food and nutrition events, such as Fi Asia, Vitafoods Asia, Vitafoods India, or Fi India? Talk to our team of experts.

Discover the best event solutions we offer to help you reach your most relevant buyers, achieve measurable ROI, and make your exhibiting presence a success.

Book your demo

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Popular Add-Ons for Exhibitors

Advert in the Event Trend Guide The Fi Europe or Vitafoods Europe Trend Guide is a smarter solution to gain visibility for your products before and after the event.

It enables you to seamlessly spotlight your ad or interview among the most important innovations seen at the event, reaching all pre-registered event visitors and your relevant audience from our database of 409,000+ buyers.

€4,000

€5,000

Top Leaderboard Banner on the official event website The Top Leaderboard Banner on the official Fi Europe or Vitafoods Europe event website offers maximum brand visibility among your most relevant target audience; before, during, and after the event.

€4,500 per week

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€6,000

Brought to you exclusively by Smartcore, the official digital marketing provider for exhibitors at Fi Europe and Vitafoods Europe.

Post-event email opportunities Two options to choose from:

Post-event Co-Sponsored email Engage with a targeted audience of 10,000 event visitors of Fi Europe or Vitafoods Europe through a Co-Sponsored Email.

With only 8 exclusive spots available, this opportunity ensures your message stands out. Strategically scheduled for the week immediately following the event, this campaign leverages the excitement and momentum generated at the show.

€4,000

10,000 Visitors | Co-Sponsored

Post-event exclusive email Select 2,400 contacts that align with your target audience from the Fi Europe or Vitafoods Europe visitor list. Engage them with a dedicated email campaign and drive traffic to your landing page of choice to keep the event momentum going.

€3,000

2,400 Visitors - Targeted | Exclusive

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Content Solutions Interested in custom solutions?

Host your own Custom Webinar

€ 15,000

Stay top of mind with impactful content. We take responsibility for setting up a custom webinar, crafting a custom write up, and promoting them across digital channels to establish thought leadership and generate highly relevant GDPR-compliant leads for your business.

What’s included?

• Custom Webinar set up with set up of registration forms and delivery platform • Custom Webinar promotion with a 4-touch email campaign, 2 social media posts, and promotion in 2 newsletters • All GDPR-compliant leads registered to your custom webinar • Custom write up of your webinar recording: Sponsored article written by our industry specialised editors, published on Fi Global Insights or Vitafoods Insights, and promoted in the related newsletters post-webinar.

Other Custom Content Create tailored content solutions designed around your objectives, audience, and messaging needs. From thought-leadership assets to interactive formats, our team works with you to shape content that supports your marketing strategy. Choose from a range of formats including videos, whitepapers, articles, surveys, reports, and supporting campaign assets, all scoped to your specific needs.

Learn more

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Starting from

€ 3,000

Looking to amplify the impact of your expert content?

Content Booster Package

€ 3,000

This package caters to businesses aiming to provide specialised knowledge and solutions to their audience. This package combines your technical content (whitepaper, report, etc.) with strategic marketing to ensure visibility and impactful engagement.

What’s included?

You bring your expert content (whitepaper, report, etc.) and we handle its full promotion and lead capture.

Promotion Upload to Fi Global Insights/ Vitafoods Insights website for enhanced visibility Exposure through 1 mention as Custom Content in Fi Global Insights/ Vitafoods Insights newsletters Social media promotion through organic posts on Fi Global or Vitafoods Global LinkedIn

Gated page Creation of a gated landing page to facilitate lead capture Inclusion of branded content and logo on a gated landing page (gated PDF) GDPR-compliant leads from gated content

1 report

E-shot campaign Two-touch e-shot campaign to a targeted audience based on a detailed datacard

Add-On

(Price upon request)

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Other Popular Products

Targeted Ads Your Ads, Our Data.

A Success Story in the making!

Capture the interest of relevant buyers across our food and nutrition categories, websites, and events through display banners as they browse the web. Reach these targeted audiences – visitors to our Fi Global, Vitafoods, or Ingredients Network & Finished Products Network websites, or organiser-verified attendees of our Fi Europe and Vitafoods Europe events – and drive them to your landing page.

Choose your package EXHIBITORS’ CHOICE

Reach

Target Campaign duration:

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Category

Website

Event+

Target specific visitors based on the categories they explored on our websites

Engage relevant visitors to our industry-leading food and nutrition websites

Connect with Fi Europe or Vitafoods Europe event attendees online

35,000

impressions

Category Interest

50,000

75,000

impressions

impressions

Website Visitors

Event Attendees

1-2 months

1 month

1-2 months

€ 3,500

€ 3,500

€ 5,000

Sponsored Article

Ingredient buyers and professionals rely on our newsletters as their valued source of information about the food and nutrition industry, key markets, new products and trends. With a sponsored article in our newsletter you can share your brand or product information with over 204,000+ engaged subscribers.

Available on

Sponsored Article is an article posted online and linked to your website or company profile. It is then published in the newsletter. Best option to share your product information, applications and news with an engaged and high volume audience.

€ 3,000

Custom Branded Email - Targeted to 2,400 targeted contacts

With a dedicated email campaign, you can direct traffic to a landing page of your choice to generate additional brand awareness and leads throughout the year. You can select your target audience from our database of 409,000+ food and nutrition professionals.

How does it work?

€ 3,000

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The Digital Marketing & Sales Funnel What is a Digital Sales & Marketing funnel?

The funnel visualises a buyer’s journey from when they first become aware of your brand to when they purchase your product or service, and beyond to include retention.

Each stage of the funnel helps to attract new prospects and convert them to leads and then customers, while tracking the performance of your campaigns. More and more ingredients buyers are researching ingredients online before reaching out to sales representatives to place an order. It’s time to evolve to meet this trend.

Top of Funnel This is the brand visibility and awareness stage. Some of the Smartcore products that can help you achieve this are: Online Display Ads, Email Newsletter Ads & Interactive Infographics.

TOP

OF FUNNEL

Middle of Funnel At the middle of funnel, the focus is on capturing and nurturing leads. Some products that can help you achieve this include: Targeted Ads and Premium Profile on Ingredients Network.

Bottom of Funnel This is the stage focused on purchase, i.e. converting your lead to a customer, and then retaining them. The most effective products that can help you achieve this are the Webinar Sponsorship, the Custom Webinar and Custom Report.

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MIDDLE

OF FUNNEL

BOTTOM OF FUNNEL

Digital Services Overview

PRICE

Webinar Sponsorship Brand Awareness

€ 5,000

Lead Generation

€ 10,000

Thought Leadership

€ 15,000

Targeted Ads Category

€ 3,500

Website

€ 3,500

Event+

€ 5,000

Online Display Ads

Prices per week

Top Banner (Exclusive)

€ 3,000

Top Banner on Event Website (Exclusive)

€ 4,500

MPU Banner (Exclusive)

€ 1,200

Floor Ad (Exclusive)

€ 3,000

Big Sky Banner

€ 3,000

Wallpaper Banner

€ 3,600

Email Newsletter Advertising

Prices per issue

Sponsored Article

€ 3,000

Top Newsletter Banner

€ 2,400

Middle Newsletter Banner

€ 900

Advert or Interview in the Fi Europe/ Vitafoods Europe Trend Guide Full-Page Advert

€ 5,000

Half-Page Advert

€ 4,000

Interview

€ 6,000

Custom Branded Email - Targeted (2,400 contacts)

€ 3,000

Custom Landing Page

€ 2,400

Custom Content Production Video, Whitepaper or Interactive Infographic

starting from € 3,000

Article or Interview

€ 4,000

Report

€ 10,000

Survey

€ 7,500

Custom Webinar

€ 12,500

Lead Nurture Campaign

€ 6,500

Premium Profile on Ingredients Network

€ 3,000/year

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Reach your buyers with smarter digital campaigns Need help with your digital marketing strategy?

Our team of experts is here for you. Choosing the right solution to achieve your specific goals can be a challenge, given the many options available. Let’s book a 15-minute demo to discuss your current challenges, outline your future plans, and find the best digital products and packages for your business.

Viviana Cristini

Anjali Goswami

+31 (0)6 28 49 99 22 viviana.cristini@informa.com

+31 (0)6 41 75 00 67 anjali.goswami@informa.com

Head of Digital Sales

Book a meeting with me

Book a meeting with me

Marijn van Reeuwijk

Viktor Kutsyi

+31 (0)6 38 74 35 63 marijn.vanreeuwijk@informa.com

+31 (0)6 24 81 55 95 viktor.kutsyi@informa.com

Digital Sales Manager

Book a meeting with me

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Digital Business Development Manager

Digital Business Development Executive

Book a meeting with me