Fi Europe 2022 Online Sponsorship

2022 Sponsorship

28 Nov – 23 Dec 2022 From Anywhere

06 – 08 Dec 2022 Paris, France

“The future of events is definitely Hybrid.

Thanks to the digital element of Fi Europe we were able to reach even more leads this year!“ Natalie Meijers, Marketing Communications Manager, FrieslandCampina Ingredients

2

REQUEST A FREE DEMO with our Sales Team

Online Packages 2022

Each exhibitor is unique and operates differently so instead of a general price tag, we offer tailor-made packages and prices to suit your objectives!

Fi Europe In-person booth size The online event package you receive is dependant on the size of your in-person booth at Fi Europe. Package upgrades are possible.

ENTRY

BASIC

PRO

PREMIUM

0 - 20 sqm

20 - 50 sqm

50 - 70 sqm

70+ sqm

Image

Image

Image

Image

2

2

50

50

2

5

10

50

Company profile incl. description, logo, social media links, contact details Company profile - visual header Company content (images, documents, URLs) Company analytics dashboard Listing on event exhibitor list Inclusion on mobile app for event Networking/Access to recommended attendees/AI driven matchmaking Attendees can save and export favourite products Unlimited 1-1 scheduled online video meetings during the event Export leads from meetings + contacts incl. contact details Product categories tagging Number of products displayed in product list Ability to search attendees Instant chat and video calls with contacts pre, during and post event View and contact online visitors of your company profile Pop-up on company profile page Additional company video on profile page Customised background for company Profile Fi Europe In-person Event Deliverables Inclusion on interactive floorplan Mobile App integrated lead retrieval + QR codes.

Ability to arrange meetings during in-person event through online platform Ingredients Network deliverables Listing on the Ingredients Network directory

COMPLETE COMPLETE COMPLETE PROFILE PROFILE PROFILE

PREMIUM PROFILE

PRICE: Online & In-Person Event Exhibitors*

€1,600

€2,450

€4,450

€7,950

PRICE: Online Event Exhibitors

€3,450

€4,950

€7,950

€13,450

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Fi Conference Packages Thought Leadership | Lead Gen Silver

Gold

Platinum

2

3

Session listed on the Event Agenda and speaker in the Speaker list.

1x session promotion in an email newsletter to attendees during Fi Europe.

Prominent branding on the Fi Europe Online platform, programme, website and eNewsletters.

Interact with your session attendees through the Live chat box. Add collateral to share with attendees of your session, post polls and answer questions.

Company content written by a Fi Editor with input from you and posted on the Fi Global Insights website and on the Fi Europe Online Content Hub. Content to be promoted via our various marketing channels.

Inclusion of company content in selected marketing email campaigns and on the Fi Europe Online Content Hub. Session promotion via sponsored notification. Messages are delivered to users’ mobile app & desktop which are seen when they are logged in to the platform. Great for prompting immediate interaction and engaging users with your sponsored sessions.

2

Company Case Study: 30-minute pre-recorded session available on-demand during the Fi Conference. Includes session attendee list with GDPR compliant data post-event.

Topic of the session to be agreed with the Head of Content – client case studies are preferred, and strict criteria must be followed to ensure no sales pitches are made in the highlevel programme.

Exhibitor Showcase: 25-minute pre-recorded session available on-demand during Fi Europe Online. Includes session attendee list with GDPR compliant data post-event.

Recording organized by the Fi team. Sessions can include sales presentations, product launches, workshops, and demos. Includes session attendee list with GDPR compliant data post-event.

Underwriting sponsor of a live panel of your choice during the Fi Conference. Includes session attendee list with GDPR compliant data post-event.

PRICE:

4

€5,000

€10,000 €15,000

ROI on Fi Conference*

91%

47%

26%

Of attendees joined Fi Conference sessions

Of respondents were aware of the Fi Conference ahead of Fi Europe

31% of those who saw the brands intend to do business with the sponsors as a result of Fi Europe

Found a solution (or ingredient or product or service) that may have a future application

+47% On average, the brand awareness uplifted by 47% as a result of sponsoring the Fi Conference

Fi Conference Topics • Day 1: Plant-based • Day 2: Health and wellbeing • Day 3: Reformulation • Day 4: Category updates

226

unique leads *Numbers refer to the results from Fi Europe 2020

FOR MORE INFORMATION contact our Sales Team

Average per session

Fi Europe 2022 Online Media Kit | 5

Exhibitor Showcase Lead Gen | Brand Awareness The Exhibitor Showcase sessions provide the perfect platform for exhibitors to showcase their new ingredients, latest research or market insights. Sessions can include sales presentations, product launches, workshops, and demos.

Exhibitor Exhibitor Exhibitor Showcase Showcase Showcase Lite In-person Session listed on the Fi Europe Online event platform and speaker in the Speaker list.

Includes session attendee list with GDPR compliant data post-event.

Your recorded session available for your own use post event.

Interact with your session attendees through the Live chat box. Add collateral to share with attendees of your session, post polls and answer questions.

25-minute pre-recorded session available on-demand during Fi Europe Online. Recording organized by the Fi team.

25-min pre-recorded session available on-demand during Fi Europe Online. Recording organized by the Exhibitor.

25-min free-to-attend exhibitor seminar held during the Fi Europe In-person event. These sessions give you the opportunity to inform visitors about your latest product applications, developments and news, as well as providing a highly effective way of driving customers to your stand. Share practical insights, organise a product tasting or present your new product applications and case studies to the in-person audience. Sponsor can collect leads during the session.

PRICE:

6

€3,850

€2,250

€2,250

ROI on Exhibitor Showcase*

81%

38%

Of attendees were aware of Exhibitor Showcases pre-event

Of attendees joined Exhibitor Showcase Sessions

+52% Exhibitor Showcase Sessions increased brand awareness by 52%

24% Of Exhibitor Showcase attendees found a solution to a business need

40% Of Exhibitor Showcase attendees felt more positive about companies that held Exhibitor Showcase Sessions

Exhibitor Showcase Sessions increased brand awareness by

209

unique leads Average per session

52%

*Numbers refer to the Exhibitor Showcase performance during Fi Europe CONNECT 2020.

Fi Europe 2022 Online Media Kit | 7

Future of Nutrition: Lunch & Learn Thought Leadership | Brand Awareness

Exclusive An opportunity to hear from leading industry experts on innovations disrupting the food industry. Independent futurist thinkers from across the food industry and beyond will share their insights into what the food and nutrition landscape might look like in the future. Be part of the discussion on sustainable solutions, the future of F&B and how to stay relevant and innovative. Network with experts, industry leaders and VIPs from across the food value chain.

Date: 7/12/22 - In-Person at Fi Europe

Package: • A unique opportunity to participate in the content programme of the Future of Nutrition: lunch & learn as part of a panel discussion, represented by your own speaker or a relevant industry player nominated by you.

• Prominent branding on the Fi Europe website and programme, on the event platform and eNewsletters.

• Panel discussion listed on the Event Agenda and Speaker in the Speaker list • 1 piece of company content to be written by a Fi Editor with input from you and posted on Fi Global Insights website and on the Fi Europe Online event platform.

Content to be promoted via our various marketing channels.

• Networking lunch sponsor, includes your branding throughout the networking area.

• Prominent branding on all signage relating to the Future of Nutrition: lunch & learn.

• 10 X complimentary access pass to your clients and special guests (to include one free speaker place).

• Sponsor can collect leads during the lunch & learn session. A recording of the session will be made available on demand on the Fi Europe Online platform.

€ 10,000

8

Women’s Networking Breakfast SOLD Thought Leadership | Brand Awareness OUT

Exclusive Join the community of women foodies for a networking breakfast combined with panel discussions around women leadership, diversity and inclusion strategies and how women are transforming the food industry. Fi Europe continues to discuss equality, diversity, and inclusion in the F&B industry. Join the conversation and become part of the transformation Date: 7/12/22 - In-Person at Fi Europe

Package: • A unique opportunity to participate in the content programme of the Women’s Networking Breakfast as part of a panel discussion and be positioned as a supporter of diversity and inclusion in the industry.

• Prominent branding on the Fi Europe website and programme, on the event platform and eNewsletters.

• Panel discussion session listed on the Event Agenda and Speaker in the Speaker list • 1 piece of company content to be written by a Fi Editor with input from you and posted on Fi Global Insights website and on Fi Europe Online event platform. Content to be promoted via our various marketing channels.

• 10 minute welcome speech to open the content programme at the Women’s Networking Breakfast.

• Prominent branding on all signage relating to the Women’s Networking Breakfast.

• 10 X complimentary access pass to your clients and special guests (to include one free speaker place).

• Sponsor can collect leads during the networking breakfast session. A recording of the session will be made available on demand on the Fi Europe Online platform.

€ 6,000

Fi Europe 2022 Online Media Kit | 9

Official Sustainability Sponsor Thought Leadership | Brand Awareness

SOLD OUT

Exclusive Showcase your company’s leadership in the Sustainability field and Join the new sustainability hub featuring sustainable food solutions from farm to fork. Learn about food waste, circular economy, regenerative agriculture and more. Position you brand alongside sustainability experts to learn how to measure your environmental impact and learn about future scenarios for more sustainable food systems.

Marketing Promotion • Your company highlighted as the Official Sustainability Partner in the Sustainability Hub page on the Fi Europe Online platform and event website.

• Your company announced as the Official Sustainability Sponsor on Social Media • Your company highlighted as the Official Sustainability Sponsor on selected marketing material (e-mail campaign, event preview, etc) • 1 piece of company content to be written by a Fi Editor with input from you and posted on Fi Global Insights website and on the Fi Europe Online event platform.

Content to be promoted via our various marketing channels.

In-person event • Company Case Study: 1x speaker slot to be held on the Sustainability Hub stage to position your company as a thought leader to the in-person audience. Topic and timing of the session to be agreed with the Fi Content Team – client case studies are preferred and strict criteria must be followed to ensure no sales pitches are made in the high-level programme. Session to be recorded and made available on-demand on the online event platform.

• FiTV Interview - Video Interview of maximum 3 min to be filmed by a professional team during the in-person event. Your video interview broadcasted at least 8x on the screens around the venue during the show days. Your video will be promoted on the Fi Europe social media channels and on the event platform.

• Short video to be included in the Video Wall in the Sustainability Hub • Your company highlighted as Official Sustainability Partner in the Sustainability Hub • Your company logo in the Thank you to our Sponsors banner at the event entrance • Sponsor can collect leads during the in-person session. A recording of the session will be made available on demand on the Fi Europe Online platform.

€ 25,000 10

Top of Exhibitor List Brand Awareness

10

Available

Feature your company profile at the top of the Fi Europe Online exhibitor list throughout the entire event to gain optimum visibility.

Deliverables

• Top of the exhibitor list on the online platform visible to all event attendees.

€ 2,500

Fi Europe 2022 Online Media Kit | 11

Sponsored Notifications Desktop + Mobile App Brand Awareness | Lead Gen Sponsored notifications allow you to deliver messages to attendees’ mobile app & desktop which are seen when they are logged in to the platform. By using push notifications, you can send a message highlighting your company and a link to redirect them to your profile or session.

Great for prompting immediate interaction, announcing your sponsored sessions or linking to your company profile.

Deliverables • 2 push notifications sent with a message and a link.

• Notification dates based on availability and to be confirmed by the Fi team.

• Attendees using the Web App on their lap- or desktop receive a message on their screen.

• Attendees who have downloaded the Mobile App receive a notification on their smartphones.

€ 2,500

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5 Packages available

Official Partner Package *Exclusive per category

Brand Awareness | Thought Leadership | Lead Gen Customise your package with: Fi Conference sessions, Exhibitor Showcases, Online and/or Onsite Advertising An Official Partner Package is a tailored, exclusive package built to showcase your industry dominance. Stand out as the leader in your category.

Contact one of our account managers today and we can find a unique solution to help you succeed.

Minimum Investment

€ 25,000 2022 Categories: • Innovation Partner • Plant-Based Partner • Sustainability Partner

Fi Europe 2022 Online Media Kit | 13

Social Media Partner Brand Awareness

Exclusive Social media will be used to engage with participants before, during and after the event.

This is an excellent opportunity for your business to stand out in the crowd and engage the global food ingredients community.

Gain exposure across all social media channels.

•

Deliverables •

3 social media posts on a channel of your choice to reach your target audience.

Choose from LinkedIn / Facebook / Twitter.

Content to be provided by partner (event related).

•

2 x post on Fi Global LinkedIn Group (28,000+ members) Content to be provided by partner (event related).

•

Logo inclusion on Facebook and LinkedIn page header banner.

•

Announcement presenting you as our social media partner shared on LinkedIn & Facebook pages.

€ 10,000

61% Your logo could be here

of attendees saw the Social Media Partner on their social media feed*

*Numbers refer to Fi Europe CONNECT 2020.

14

Badge Sponsor Brand Awareness

Exclusive Place your company logo on the digital badge on the mobile app to be scanned throughout the 3 days of the event by +20,000 visitors.

Benefits: •

Maximise awareness of your brand to the entire Fi Europe 2022 audience

•

Drive high visitor traffic to your stand

•

The Event Badge Sponsor package includes:

•

Your company logo to be included in the badge visual to be used in the promotional e-mail campaign

•

Company logo on the ‘Thank you to our Sponsors’ banner at the Event entrance

Jane Doe Informa Markets

VISITOR

€ 15,000

Fi Europe 2022 Online Media Kit | 15

Splash Screen on the Mobile App Brand Awareness | Lead Gen

The Splash Screen is an exclusive premium mobile app sponsorship opportunity Ad can be a static or moving image for all App users.

€ 15,000

16

Ad on the event platform

4

Brand Awareness

Available

Gain exposure by having your advertising displayed across the online platform and on the mobile app.

Position

Dimensions

Add will be visible in the search page for products and exhibitors.

1. Full Width

1370x124

2. Mobile Banner

320 x 100

1

YOUR AD HERE

2

YOUR AD HERE

€ 5,000

Fi Europe 2022 Online Media Kit | 17

FiTV Interviews Brand Awareness

10 Available

FiTV is a powerful tool that Fi Europe uses to engage with its audience on the event show floor.

Do you have a product launch, announcement or innovation to share?

Our professional film crew will film a 4-minute video interview and feature your company on screens on-site and through the online event platform.

Package includes: • Video Interview of maximum 4 min to be filmed by a professional team during the in-person event • Your video interview broadcasted at least 8x on the screens around the venue during the show day • Your video will be promoted on the Fi Europe social media channels and on the event platform

€ 3,500

18

Fi Europe Advertising Wall Brand Awarenes

Display your brand on strategically positioned impact screens.

Premium package includes: • Pre-event - 1’30” length video recorded by the Sponsor and edited by the Fi Team to be promoted via our Social Media channels.

• Video will also be displayed with captions on the Impact Wall during the three days of the in-person event (at least 4 times a day).

• Onsite - Advertising via 45-second video, multi-image GIF or animated ad on the event impact screen at least 8x per day over the 3 show days.

€ 4,000 Standard Package: • Onsite - Advertising via 45-second video, multi-image GIF or animated ad on the event impact screen at least 8x per day over the 3 show days.

€ 2,000

Fi Europe 2022 Online Media Kit | 19

Online display ads Brand Awareness | Lead Gen Direct traffic to your company profile or product profile on the Fi Europe online platform or to a website of your choice to generate additional attention during Fi Europe. Positioned alongside articles on Fi Global Insights and Ingredients Network.

Top Leaderboard Banner (728 X 90) Highly visible units at the top of all pages of the website.

€ 500

€ 2,000

/Week

/Week

€ 500

€ 1,000

/Week

/Week

€ 750

€ 2,000

/Week

/Week

MPU Banner (300 X 250) Rectangular unit positioned in the side bar.

Sticky Floor Ad (1200 X 90) Fixed, adhesion ad unit that sits at the bottom of all pages, remaining in the user’s view as they scroll.

20,000 page views per month* 20

110,000 page views per month*

Exclusive banner on the Fi Europe website Brand Awareness | Lead Gen Publish an exclusive top leaderboard banner on all pages of the official Fi Europe website.

• Your banner will be the only one shown during the time you purchase.

• Available per week, from Monday to Sunday.

• Directed to your company profile on the Fi Europe online platform or to a website of your choice.

NEW!

EXCLUSIVE SPOT PER WEEK

90,000 page views per month*

€ 4,000 /Week

* 2019 November and December numbers.

Fi Europe 2022 Online Media Kit | 21

Retargeting Brand Awareness | Lead Gen Retargeting works so well because it only shows ads to the SPECIFIC people you are trying to reach – in this case, the website visitors of Ingredients Network, Fi Global Insights or any Food ingredients event website such as Fi Europe.

By purchasing a retargeting package, you can reach our online audience of over 1,350,000+ unique annual website visitors and your ads will show on nearly all websites that our audience visits like cnn.com, weather.com, and thousands of others.

How does it work?

YOUR AD HERE

Step 1

Step 2

Step 3

An internet user visits our website

The user exits the website

Your ad will be displayed on other websites the user visits

Packages Impressions Campaign Duration

Lite

Plus

Pro

50,000

100,000

200,000

1 month 1 month

1-2 months

Campaign Setup, Execution & Optimisation End of Campaign Report Live Dashboard Audience Extension

PRICE:

22

€2,500

€4,500

€8,000

Ad or interview in Fi Global Insights 2023 Trend Guide Brand Awareness The Fi Global Insights 2023 Trend Guide contains innovation highlights from the Fi Europe 2022 event and insights from key industry leaders.

Benefits: •

Front cover co-branded with your logo and Fi Global Insights to maximize industry authority.

•

Hosted on the Fi Europe Online platform.

•

Hosted with an introduction and your company logo on Fi Global Insights for 12 months.

•

Featured on the highly engaged Fi Global LinkedIn group (28,000+ members).

Sponsorship package A: •

Place a creative advert (A5 Horizontal) in the sponsor section and link it to your own website.

Sponsorship package B: •

Provide your perspective in an interview, written by one of our Fi Editors, including branding, and link it to your website.

The 2022 Trend Guide in numbers* • 2000+ impressions • 1000+ reads • Average reading time: 11:08 minutes

Package A

€ 2,500

Package B

€ 3,500

* 2022 Trend Guide statistics.

Fi Europe 2022 Online Media Kit | 23

Email newsletter advertising Brand Awareness | Lead Gen

Sponsored article Publish your sponsored article in the Ingredients Network newsletter (100,000+ subscribers) and promote your product before or during Fi Europe. The article is posted online, published in the newsletter and linked to your company profile on the Fi Europe online platform.

€ 2,400 / article

Display ad Display ad in the weekly Ingredients Network newsletter, with over 90,000 subscribers. The banner is featured at the top or at the middle of the newsletter and linked your company profile on the Fi Europe online platform.

Top of newsletter Middle of newsletter

€ 2,000

€ 750

Reach 100,000+ Food Industry professionals weekly

18% average open rate*

10% average click-through rate*

* Based on 2021 numbers.

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Custom HTML Email - targeted Brand Awareness | Lead Gen

Direct traffic to your company profile or product profile on the Fi Europe online platform or to your in-person stand to generate additional attention before or during the event.

Select your target audience based on: •

Product interest

•

Industry

•

Job function

•

Job level

•

Geographical area

€ 1.10**

/Contact

28% average open rate*

4% average click-through rate*

* Based on 2021 numbers.

Minimum investment of €2,000.

**

Fi Europe 2022 Online Media Kit | 25

Let’s get talking!

Get in touch to chat about which opportunities are best suited to your business needs.

Viviana Cristini

Andressa Holzmann

Head of Digital Sales viviana.cristini@informa.com

Sponsorship Manager andressa.holzmann@informa.com