Fi Marketing Services - Retargeting Brochure

Maximize your presence with trackable and quantifiable digital exposure.

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Overview We know Fi Global is important to you and your business. As we continue our mission to bring together the global food ingredients ecosystem we want to share an opportunity to reach our online audience through digital sponsorship.

Contact: Marijn van Reeuwijk, Digital Sales Manager | Marijn.vanReeuwijk@informa.com

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INTELLIGENT MARKETING STARTS HERE

We're offering you ...

An Advertising Opportunity With Digital Ad Retargeting

What is Retargeting?

Ever look at a pair of shoes online, or a potential vacation spot, and then for the next couple weeks you notice that ads for those same shoes or vacation spot seem to be following you around the internet? That's ad retargeting. Retargeting uses cookies to track visitors of one website and then reach those same visitors with ads on other websites.

Contact: Marijn van Reeuwijk, Digital Sales Manager | Marijn.vanReeuwijk@informa.com

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INTELLIGENT MARKETING STARTS HERE

Why Retargeting?

YOUR AD HERE| 728x90

Our audience becomes your audience with retargeting.

Get exclusive direct access to Fi Global website visitors and retarget them with your company's ads.

Retargeting will showcase your brand, anywhere they visit online.

Quality & Extensive Audience Retargeting works so well because it only shows ads to the SPECIFIC people you are trying to reach – in this case, the website visitors of Ingredients Network, Fi Global Insights or any Food ingredients event website such as Food ingredients Europe.

YOUR AD HERE 160x600

YOUR AD HERE 300x250

By purchasing a re-targeting package, you can reach our online audience of over 800,000+ users annually and your ads will show on nearly any website that our audience visits such as cnn.com, espn.com, weather.com, and thousands of others.

Contact: Marijn van Reeuwijk, Digital Sales Manager | Marijn.vanReeuwijk@informa.com

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INTELLIGENT MARKETING STARTS HERE

How Does It Work?

Step 1

Step 2

Step 3

An internet user visits our website

The user exits the website

Your ad will be displayed on other websites the user visits

YOUR AD

Your ads will appear on multiple major websites and mobile apps, following the Fi Global audience wherever they go

Contact: Marijn van Reeuwijk, Digital Sales Manager | Marijn.vanReeuwijk@informa.com

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INTELLIGENT MARKETING STARTS HERE

Choose Your Audience Target any of the three audiences below to reach your most qualified market. Each website reaches thousands of people each month, all specially qualified to see your advertising.

Ingredients Network is the leading product and supplier search engine in the global food ingredients industry. It is the industry's most trusted online marketplace where F&B buyers and suppliers meet to do business together.

Fi Global Insights is our content platform bringing a whole host of free content from our extensive online library; latest trends and insights from the F&B industry, exclusive reports, interviews with thought leaders, webinars and much more.

Fi Global is our event website platform where F&B professionals can view our entire portfolio of events region-wise. They can register for the events that they plan to attend, view the exhibitor list to see which suppliers will be showcasing their ingredients and solutions at the different events, browse the event agenda, and show highlights to plan their schedule accordingly.

Contact: Marijn van Reeuwijk, Digital Sales Manager | Marijn.vanReeuwijk@informa.com

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INTELLIGENT MARKETING STARTS HERE

Ad sizes include:

728x90

Leaderboard 728x90

300x250 160 x 600

Wide Skyscraper 160x600

Ad Sizes & Specs may include .png, .jpg or .gifs only; no flash ads

Square Pop-Up 300x250

CHOOSE YOUR PACKAGE

Impressions Campaign Duration

Package 1

Package 2

Package 3

50,000

100,000

200,000

1 month

1 month

1 - 2 months

€2,500

€4,500

€8,000

Campaign Set up, execution & Optimization End of Campaign Report Live Dashboard Audience Extension

Price

Contact: Marijn van Reeuwijk, Digital Sales Manager | Marijn.vanReeuwijk@informa.com

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INTELLIGENT MARKETING STARTS HERE

QUANTIFIABLE RESULTS WITH Receive detailed reports that allow you to see your campaign results in real-time including impressions, clicks, and geographical locations of ads served.

Partners who purchase Package 2 or Package 3 receive access to a live report dashboard Contact: Marijn van Reeuwijk, Digital Sales Manager | Marijn.vanReeuwijk@informa.com

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