Fi Europe CONNECT Media Kit

23 November - 4 December 2020

Media Kit

Co-located with:

Introduction Fi Europe CONNECT 2020, Connecting the Fi Europe & Hi Europe 2020 community online Bringing together the global food ingredients ecosystem as one industry to connect, share knowledge, showcase innovations and do business.

Hosting 2-weeks of online meetings, starting from 23rd November 2020 - 4 December.

Easy-to-use tools for online networking with customers, peers, discovering new buyers, and knowledge sharing.

Delivering effective AI-driven matchmaking, lead-generation and online branding and thought leadership opportunities for businesses.

Showcasing innovation through online conference sessions and high-quality content ranging from on-demand sessions to industry expert live streams.

WHAT TO EXPECT?

100+

ON DEMAND SESSIONS

16+

LIVE SESSIONS

8,000+ ATTENDEES

300+ EXHIBITORS

2

Virtual Exhibitor Packages Each exhibitor is unique and operates differently so instead of a general price tag, we offer tailor-made packages and prices to suit your objectives!

Packages

Basic

Pro

Premium

50

100

200

250

500

UNLIMITED

Products displayed in product list

2

10

50

Product collateral per product

2

4

6

Company Profile incl. description, logo, URL Company Promo Video Listing on Exhibitor List Access to recommended attendees Exporting of Meetings & Contacts Networking with attendees & Meeting Scheduler Virtual profiles for representatives Product Categories Tagging Pending meeting request per representative Visible inbound leads

Product promo video embedded Product URL

Price

€ 4,750 €7,750

€ 13,750

3

Add-ons VISIBILITY BOOSTERS

Exhibitor Showcase The Exhibitor Showcase sessions provide the perfect platform for exhibitors to showcase their new ingredients, latest research or market insights.

Packages Pre-recorded session available on-demand during Fi Europe CONNECT 2020. Includes inbound leads for the sponsored session.

AVAILABLE

SOLD OUT

Basic

Plus

30 MIN

60 MIN

€ 2,500

€ 5,000

Session listed on the Fi Europe CONNECT 2020 Event Agenda.

Add collateral to your session (presentations, Q&A, etc).

Your speaker information will be listed on the Fi Europe CONNECT 2020 Speaker List.

Your recorded session available for your own use post event.

A representative from your company will be interviewed by a Fi Editor.

The interview will be published on the Fi Europe CONNECT 2020 website.

Your spotlight interview will be included in one selected pre-event marketing email campaign to Fi Europe CONNECT 2020 attendees.

Price

5

Visibility Boosters Want to have maximum visibility on our Virtual Exhibitor list? Or high engagement on social media? We have you covered with our add-on features, to ensure that your brand catches the eyes of 8000+ of our attendees.

Top of Virtual Exhibitor List Have your profile appear on top of the virtual exhibitor list throughout the entire Fi Europe CONNECT 2020 event.

5 AVAILABLE

Top of Virtual Product List Have your product appear on top of the virtual product list throughout the entire Fi Europe CONNECT 2020 event.

10 AVAILABLE

Sidebar Feature Promotion Have your Logo featured on the Fi Europe CONNECT 2020 platform homepage for the entire event. Includes description of maximum 80 characters and hyperlink to Sponsor’s profile.

SOLD OUT

€ 3,000

€ 3,000

SOLD OUT

€ 5,000

5 AVAILABLE

6

New Product Zone Showcase your latest innovations, ensuring your new ingredients receive the introduction they deserve.

Packages

Basic

Plus

1

2

€ 950

€ 1,250

Product image or logo Link to your Company Profile 150 words product description Links to product collateral Product category tagging Product listed in the New Product Zone exclusive sidebar link Includes Inbound leads Product tagged as Featured in the New Product Zone exclusive area Embedded company / product video

Price

TOP OF VIRTUAL NEW PRODUCT ZONE Have your product appear at the top of the virtual New Product Zone throughout the entire Fi Europe CONNECT 2020 event.

Includes all PLUS deliverables as well as top of the list.

€ 3,000

ONLY 3 AVAILABLE.

7

Goodie Bag DELIVERABLES ✔ 1x Product listing in the Fi Europe CONNECT Goodie Bag which will contain interesting promotional items and must-haves for all those who receive it, e.g. the Fi Europe CONNECT 2020 Trend Guide. ✔ Inclusion in the Fi CONNECT Goodie Bag promotional campaign, which includes: • 1x shared pre-event email to the Fi Europe database (45.000 contacts) to promote attendance to Fi Europe CONNECT 2020 • 1x shared post –event email to all the attendees of Fi Europe CONNECT 2020 • 2x dedicated social media posts promoting the Goodie Bag landing page

PRODUCT LISTING Each (1) product listing includes the following: • 1x hi-res product image

✔ The Goodie Bag will be promoted on Fi Europe CONNECT 2020 website pre-event.

• Name of product + 50word description/highlights

✔ The Goodie Bag will be open for 30 days after the event ends on 4th December 2020 so attendees can download the goodies you offer them. You can follow the performance of each piece of content you place in real time.

• URL link

CONTENT PLACEMENT OPTIONS

• 1x product category.

• 1x type of content placement

• Giveaways & Contest Placements • Video-enabled Placements • Appointment & RSVP Placements • Discount vouchers

€ 950

/product listing

8

Custom Company or Product Video Development Video is one of the most engaging ways to tell your company’s story.

Our team will help you craft a custom visual storytelling message to support your Fi Europe CONNECT 2020 presence. Content may include company interviews, product inclusions, existing video integration and more.

HOW DOES IT WORK? • 1’30” length video (max) • You will receive short instructions for recording your video.

• Our production team will edit the video in a professional video manner.

• It will include: an intro, your logo, subject/product images, key words and a call to action outro.

• You can also use this video for your own marketing activities.

HOW TO VLOG

5

Answer the following question: What problem does your product or service solve?

2

Press start and wait 1 second before you start introducing yourself. Speak calmly.

6

Call to action: Finish your video with a strong closing statement or a call to action. You can also mention you name, e-mail or other ways to contact you.

3

Keep it interesting.

Walk slowly while talking.

7

Keep the vlog under 60 seconds.

4

Introduction: ✔ Who are you? ✔ What is your role/function?

1

Film horizontally and steady.

€ 1,250 9

Exclusive Social Media Partner Social media will be used to engage with participants before, during and after sessions and generate content. This is an excellent opportunity for your business to stand in front of the food ingredients community ✔ Gain exposure across all Fi Europe CONNECT social media channels ✔ Engage with a global audience through daily sponsored posts

DELIVERABLES ✔ 3 social media posts on a channel of your choice to reach your target audience. Choose from LinkedIn / Facebook / Twitter. Content to be provided by partner (event related). ✔ 1 x post on Fi Global LinkedIn Group (22,000+ members), Content to be provided by partner (event related). ✔ Logo inclusion on Facebook and LinkedIn page header banner. ✔ Short video announcement created by a Fi Editor presenting you as our social media partner shared on LinkedIn, Facebook pages.

SOLD OUT

€ 10,000 10

Custom Promotion Email - targeted

SOLD OUT

Direct traffic to your company profile or product profile on Fi Europe CONNECT to generate additional attention before or during Fi Europe CONNECT 2020.Our expert designers create your HTML for you, and deliver your branded email to a data bundle of 2,500 contacts.

STEP 1

STEP 2

STEP 3

Select your target audience of 2,500 contacts

Our expert designers will design your HTML email for you

Your campaign will be sent to your target audience

24% average open rate*

4% average click-through rate*

â‚Ź 3,000 * Based on 2019 numbers

11

Online display ads

Direct traffic to your company profile or product profile on Fi Europe CONNECT or to a website of your choice to generate additional attention during Fi Europe CONNECT 2020. Positioned alongside articles on Fi Global Insights and Ingredients Network.

TOP LEADERBOARD BANNER (728 X 90) Highly visible units at the top of the page.

€ 500 /Week

€ 1,500 /Week

BOTTOM LEADERBOARD BANNER (728 X 90) Leaderboard banner unit at the bottom of the page.

N/A

€ 750

€ 500

€ 750

/Week

/Week

€ 750

N/A

€ 1,000

€ 2,000

/Week

MPU BANNER (300×250) Rectangular unit positioned in the side bar.

FLOOR AD (1200X90) Fixed, adhesion ad unit that sits at the bottom of the page, remaining in the user’s view as they scroll.

/Week

HOMEPAGE TAKEOVER Multiple ad units displayed on the homepage for a week

/Week

/Week

12

Email newsletter advertising

€ 1,950 / article

SPONSORED ARTICLE Publish your sponsored article in the Ingredients Network newsletter (90,000 subscribers) and promote your product before or during Fi Europe CONNECT 2020. The article is posted online, published in the newsletter and linked to your company profile on Fi Europe CONNECT 2020.

DISPLAY AD Display ad in the weekly Ingredients Network newsletter, with over 90,000 subscribers.

The banner is featured at the top or in the middle of the newsletter and linked to your company profile on Fi Europe CONNECT 2020.

Top of newsletter

€ 1,000

Middle of newsletter

€ 500

Reach 90,000+ Food Industry professionals weekly

17% average open rate*

On average the most clicked articles in the newsletter *

10% average click-through rate* * Based on 2019 numbers

13

Exclusive banner -

Fi Europe CONNECT 2020 website Publish an exclusive banner on the official Fi Europe CONNECT Exhibitor List.

The Exhibitor List is the most visited page and attract the most unique visitors.

Your banner will be the only one shown during the time you purchase.

Available per week, from Monday to Sunday.

NEW! EXCLUSIVE SPOT PER WEEK

0-4

weeks before event

€ 4,000

/Week

2 weeks during event € 4,000

/Week

14

Add-ons THOUGHT LEADERSHIP & LEAD GENERATION

Fi Conference Packages - overview Packages

SOLD OUT Silver

Gold

Platinum

Inclusion in selected marketing email campaigns to registered attendees.

1x promotion in the Daily email newsletter during the Fi Europe CONNECT 2020 virtual event.

Short video created by a Fi Editor (max. 3 minutes) and posted on the Fi Europe CONNECT content page and the Fi Linkedin group (over 22.000 members).

Logo on the programme and holding slides.

Session listed on the Fi Europe CONNECT 2020 Event Agenda.

Prominent branding on the Fi Europe CONNECT 2020 web page and eNewsletters.

30-minute pre-recorded session available on-demand during Fi Europe CONNECT 2020. Includes inbound leads for the sponsored session. Topic of the session to be agreed with the Senior Content Producer – client case studies are preferred, and strict criteria must be followed to ensure no sales pitches are made in the high-level programme.

Underwriting sponsor of a session on the conference topic day of your choice during Fi Europe CONNECT 2020. Includes inbound leads for the sponsored session.

Pre-recorded or Live

Live

Opportunity to have a company representative join a Speed Networking Session directly after the live session you underwrite.

Company content to be written by a Fi Editor with input from you (e.g. blog post) to be available on the Fi Europe CONNECT content page and shared via our various marketing channels.

1

2

3

Add collateral to share with attendees of your pre-recorded session (presentations, Q&A, etc).

Content available on the Fi Europe CONNECT 2020 content page for 3 months after the event.

Price

€ 6,000 €10,000

€ 15,000

Please continue to next page for a more detailed view of each package

16

ONLY

Fi Conference Packages

4

VIRTUAL PLATINUM PARTNER

AVAILABLE

Position your company as an influential thought-leader within the F&B industry with this exclusive package. This is your best chance to ensure your knowledge and solutions reach a high-level audience of experts through a speaking session, brand awareness opportunities and lead generation. Only 4 packages available.

INCLUDES:

TOPICS

✔ Inclusion in selected marketing email campaigns to registered attendees. ✔ 30-minute pre-recorded session available on-demand during Fi Europe CONNECT 2020. Includes inbound leads for the sponsored session. Topic of the session to be agreed with the Senior Content Producer – client case studies are preferred, and strict criteria must be followed to ensure no sales pitches are made in the high-level programme.

YOUR COMPANY WILL EXCLUSIVELY REPRESENT ONE OF THE FOLLOWING TOPICS

✔ Underwriting sponsor of a live session on the conference topic day of your choice during Fi Europe CONNECT 2020. Includes inbound leads for the sponsored session.

• HEALTH & WELL-BEING

✔ Opportunity to have a company representative join a Speed Networking Session directly after the live session you underwrite.

• TASTE AND TEXTURE

✔ 1x promotion in the Daily email newsletter during the Fi Europe CONNECT 2020 virtual event.

• PLANT-DERIVED INGREDIENTS • CLEAN LABEL

✔ 3 pieces of company content to be written by a Fi Editor with input from you (e.g. blog post) to be available on the Fi Europe CONNECT content page and shared via our various marketing channels. ✔ Content available on the Fi Europe CONNECT 2020 content page for 3 months after the event . ✔ Short video created by a Fi Editor (max. 3 minutes) and posted on the Fi Europe CONNECT content page and the Fi Linkedin group (over 22.000 members). ✔ Logo on the programme and holding slides. ✔ Session listed on the Fi Europe CONNECT 2020 Event Agenda. ✔ Prominent branding on the Fi Europe CONNECT 2020 web page and eNewsletters. ✔ Add collateral to share with attendees of your pre-recorded session (presentations, Q&A, etc).

SOLD OUT

€ 15,000 17

Fi Conference Packages VIRTUAL GOLD PARTNER Demonstrate thought leadership on a specific topic and raise awareness of your brand by presenting a company case study on the main stage of Fi Europe CONNECT 2020. Includes lead generation.

INCLUDES: ✔ Inclusion in selected marketing email campaigns to registered attendees. ✔ 30-minute pre-recorded session available on-demand during Fi Europe CONNECT 2020. Includes inbound leads for the sponsored session. Topic of the session to be agreed with the Senior Content Producer – client case studies are preferred, and strict criteria must be followed to ensure no sales pitches are made in the high-level programme. ✔ Opportunity to have a company representative join a Speed Networking Session. ✔ 1x promotion in the Daily email newsletter during the Fi Europe CONNECT 2020 virtual event. ✔ 2 pieces of company content to be written by a Fi Editor with input from you (e.g. blog post) to be available on the Fi Europe CONNECT content page and shared via our various marketing channels. ✔ Short video created by a Fi Editor (max. 3 minutes) and posted on Fi Europe CONNECT content page and the Fi Linkedin group (over 22.000 members) .

TOPICS • HEALTH & WELL-BEING • PLANT-DERIVED INGREDIENTS • TASTE AND TEXTURE • CLEAN LABEL • BAKERY & SNACKS • BEVERAGES • ACTIVE & PERFORMANCE NUTRITION • SUSTAINABILITY • REGULATORY • FOOD SAFETY & SUPPLY CHAIN MANAGEMENT

✔ Logo on the programme and holding slides. ✔ Session listed on the Fi Europe CONNECT 2020 Event Agenda. ✔ Prominent branding on the Fi Europe CONNECT 2020 web page and eNewsletters. ✔ Add collateral to share with attendees of your pre-recorded session (presentations, Q&A, etc).

SOLD OUT

4 PACKAGES AVAILABLE PER THEMATIC DAY

€ 10,000 18

Fi Conference Packages VIRTUAL SILVER PARTNER Showcase your company’s expertise and solutions by underwriting a session on key issues affecting the current and future growth of a specific topic or category. Includes lead generation.

SILVER PACKAGE INCLUDES: ✔ Inclusion in selected marketing emails campaigns to registered attendees. ✔ Underwriting sponsor of a pre-recorded or live session on a conference topic of your choice during Fi Europe CONNECT 2020. Includes inbound leads for the underwritten session. ✔ 1x promotion in the Daily email newsletter during the Fi Europe CONNECT 2020 virtual event. ✔ 1 piece of company content to be written by a Fi Editor with input from you (e.g. blog post) to be available on the Fi Europe CONNECT content page and shared via our various marketing channels ✔ Short video created by a Fi Editor (max. 3 minutes) and posted on the Fi Europe CONNECT content page and the Fi Linkedin group (over 22.000 members) . ✔ Logo on the programme and holding slides. ✔ Session listed on the Fi Europe CONNECT 2020 Event Agenda. ✔ Prominent branding on the Fi Europe CONNECT 2020 web page and eNewsletters. ✔ Add collateral to share with attendees of your underwritten session (presentations, Q&A, etc).

SOLD OUT

€ 6,000 19

Future of Nutrition Partner Position your company alongside trail-blazing thought leaders to discuss the ideas likely to change the face of the food and beverage industry within the next five years. Includes lead generation.

INCLUDES: ✔ Inclusion in selected marketing emails campaigns to registered attendees. ✔ Opportunity to participate in the Future of Nutrition programme as a part of a live panel discussion, represented by your own speaker or a relevant industry player nominated by you.

Includes inbound leads for the session. ✔ Opportunity to have a company representative join a Speed Networking Session directly after the live streamed session. ✔ 1x promotion in the Daily email newsletter during the Fi Europe CONNECT 2020 virtual event. ✔ 2 pieces of company content to be written by a Fi Editor with input from you (e.g. blog post) to be available on the Fi Europe CONNECT content page and shared via our various marketing channels. ✔ Short video created by a Fi Editor (max. 3 minutes) and posted on Fi Europe CONNECT 2020 content page and Fi Linkedin group (over 22.000 members). ✔ Logo on the programme and holding slides. ✔ Session listed on the Fi Europe CONNECT 2020 Event Agenda. ✔ Prominent branding on Fi Europe CONNECT 2020 web page and eNewsletters. ✔ Add collateral to share with attendees of your session (presentations, Q&A, etc).

Exclusive to one partner per session

SOLD OUT

€ 10,000 20

Sponsored Roundtable Roundtables can be opened to all Fi Europe CONNECT attendees or exclusive to selected guests (invite-only). It is a unique opportunity to network with selected attendees. Includes lead generation.

PACKAGE INCLUDES: ✔ Host an exclusive Roundtable of up to 50 attendees. Includes inbound leads for the session. ✔ Up to 12 people can have their camera open per roundtable session. ✔ Roundtable session listed on the Fi Europe CONNECT 2020 Event Agenda. ✔ 1 piece of company content to be written by a Fi Editor with input from you (e.g. blog post) to be available on the Fi Europe CONNECT content page and shared via our various marketing channels. ✔ Add collateral to share with attendees of your roundtable (presentations, Q&A, etc).

Exclusive to one partner per session * Package

does not include Roundtable moderation and attendee invitations.

€ 5,000 21

Want to learn more?

Get in contact with your account manager and we will be happy to explain more and help you choose the right products for your company.