Certifiably the World's Best Ashwagandha

Certifiably the World’s Best Ashwagandha Root

Ashwagandha – Emotional Well Being and Cognitive Health

KSM-66®: Certifiably the World’s Best Ashwagandha Root KSM-66® Ashwagandha is the synonym for trust and quality in the Ashwagandha market. It is no surprise that it has bagged 35 certifications in its quest to assure consumers of its quality. Recently, it has gained its 36th quality control certification - STRONGSCIENCE® certification, which provides a Certification Mark for dietary supplements by assessing product claims against clinical, preclinical, and manufacturing information. A leader in the market, one can say that there is not one botanical ingredient like KSM-66® that can boast of such a long list of independent, third-party verifications.

An Invaluable Marker Of Quality – Certifications In today’s world, evidence and validation hold d value cientific not only in terms of therapeutic claims and scientific research but also in assessing the quality of a product. roduct.

And certifications are a sure-shot way to give assurance surance about quality to consumers. When talking about herbal and dietary supplements, quality becomes a necessity ecessity in the marketplace. Quality certifications providee some assurance that a company is committed to best practices ractices in its production and supply chain.

There are lots of reasons why certifications matter: (1) Thousands of ingredients are sold on the market everyday by a large number of companies (including cluding third-party brokers). FDA or any other regulatoryy body does not regulate every raw material. Simply put, no approval is needed for market authorization for raw materials across the globe.

(2) Import of raw materials is a huge part of business in the US. It’s quite hard for finished product companies/brands to audit suppliers from foreign countries.

This process is expensive, resource-intensive, requires expertise, and is time-consuming.

(3) Furthermore, it is not possible for regulatory bodies (especially federal bodies) to inspect, approve and certify every manufacturing unit that produces these ingredients, and also certify the products.

KSM-66®: Certifiably the World’s Best Ashwagandha Root

This is where third-party certifications come in. Independent credible third-party agencies like USP, NSF, UL are trusted and respected by FDA and other such agencies. They build confidence and assure the supplement brand owners as well as consumers about the quality of the product. Adding to this, these certifications are also an extra step - an active initiative taken by vendors and suppliers to obtain certifications. They invest thousands of dollars to maintain these certifications which itself is a symbol of trust for buyers. Certification logos are so much more than mere marketing tools, as they provide assurance that the ingredient and the company behind it did the work necessary to earn them.

Logos (as seen below) reflect investment, not just monetary, but of many resources and continual dedicated work.

To demonstrate transparency, Ixoreal Biomed Inc. provides the certification documentation to interested customers.

Certifications, therefore, are the quintessential foundation of quality control.

ISO 45001 : 2018

ISO 9001 : 2015

ISO 14001 : 2015

ISO 22000 : 2018

What is Quality Control?

In the world of B2B, quality control is often misinterpreted. It’s not clearly portrayed or adequately projected to the consumers. Typically, consumers hold an amorphous perception of “quality” but have no real understanding of the significant importance of quality control in the dietary supplements (and other consumer products) they use.

When suppliers show that they prioritize quality control and hold certifications to prove that, it gets easier to build trust within target consumer networks. And when consumers understand what these symbols and certifications on labels mean, they can make informed decisions while purchasing products.

Quality control is tangible evidence of transparency. A report from Pure Branding Inc. (Leverett, MA) entitled, “ROI of Transparency: A Consumer Market Research Study” stated that nearly three-quarters of consumers (73%) would be more likely to pay higher prices for a product they believe is more transparent. Also, some brands in the report said they reaped nearly 20% return on transparency-related goal achievements, such as certifications.

KSM-66®: Certifiably the World’s Best Ashwagandha Root

Further, according to the CDC’s National Health and Nutrition Examination Survey (Dietary Supplement Use Among Adults: United States, 2017-2018), “From 2007–2008 through 2017–2018, the prevalence of dietary supplement use increased in all age groups among U.S. adults.”

Transparency, like quality, has become an important marker for supplement users. And certifications are a way to be transparent about a supplier’s quality control protocol. Hence, there’s a huge surge of demand for certifications for the increasing number of supplement users.

By and large, quality control is somewhat “measurable” by the certifications the supplier has achieved. Certifications are a measure of exhibiting compliance to strict and rigid specifications. Earning a certification is proof of commitment to quality and to ultimately and optimally defining quality control. Ixoreal, the company that makes KSM-66 Ashwagandha root extract, has earned an astounding 36 distinct certifications, that when combined, represent a globally peerless ashwagandha ingredient.

In the US alone, there are more than 76,000 dietary supplement products for sale. In their article published in the Journal of the Academy of Nutrition and Dietetics (Akrabas SR et al, September 1, 2016), the authors write, “Given the size and diversity of the products and ingredients, the rapid pace with which new dietary supplements are introduced into the market, and the fact that FDA approval is not required before products are introduced to the market, independent third-party certification programs offer quality assurance for dietary supplements in the marketplace.”

Certifications for KSM-66® Ashwagandha root extract and its manufacturing facilities KSM-66® and its manufacturing facilities have the following wide-spanning certifications: Good Manufacturing Practices: GMP (USP, NSF, NPA-UL, WHO, Govt of Telangana). Ixoreal Biomed is committed to strict, rigid, and superior standards of manufacturing, processing, handling, testing, warehousing, and shipping, as demonstrated by these certifications.

Organic: USDA, EU, Canada, India. More consumers are demanding organic supplements and ingredients, therefore organic certifications are required to be competitive in the long term.

ISO: ISO (9001, 14001, 22000, 45001). Certifications from The International Organization for Standardization demonstrate the ability to define and follow specific quality management systems and the ability to identify areas of improvement and act to make those improvements.

Food Safety and Quality: FSMA-FSVP (Foreign Supplier Verification Program), GRAS, GFSI (FSSC 22000, BRC, SQF, HACCP), Non-GMO Project Verification, Gluten-Free, Halal, Kosher, Certified R.A.W, Certified C.L.E.A.N., BSCG Certified Drug-Free, Vegecert, and Glyphosate Residue Free. These certifications demonstrate that KSM-66® is safe for nearly all sensitivities experienced by people throughout the globe.

Sustainability and Transparency: Friend of the Earth, ID Verified, Tru ID, Tag One. Showing ecological and social stewardship and ensuring sustainability will engender higher esteem and loyalty to your product and brand. KSM-66 uses a blockchain-enabled supply chain platform called TagOne, which enables to trace and validate the entire supply chain, starting from seed to the sale to a customer.

Quality Control(QC) is not just about the ingredient supply level, where raw material is seeded, sown and processed, but also about continuing communications to ensure there are no issues in the manufacturing partnership.

KSM-66®: Certifiably the World’s Best Ashwagandha Root