Fig Lehigh Valley Spring 2022

Lehigh Valley

The Heart & Soul Issue ISSUE No 34 | SPRING 2022 Celebrating local shopping, dining, arts, events, and community

Fig Authentic

Contents

Shedding light on mental health awareness, specifically in the black community, artists Anthony Smith, Michelle Neifert, Michael Freeman, and Nina Boodhansingh collaborated on the Heart & Soul cover sponsored by NAMI of the Lehigh Valley. See the full piece of art and learn more about the artists and NAMI’s programming on pages 22-23.

ON THE COVER

SPRING IS IN THE AIR! Check out some new and familiar faces doing what they love all throughout the Lehigh Valley.

The Bradbury-Sullivan LGBT Community Center is shining a light on the LGBTQ+ community through sharing trans artist Arta Brito’s journey. It is one of art, acceptance, community, and compassion.

1 0 -11

Meet our 2022 Social Mission Partner Shanthi@Work takes a balanced, holistic approach to wellness, reducing stress and improving focus in the workplace. 10% of all Fig subscriptions in 2022 support Shanthi@Work.

18

Fresh Face

Meet the team from Strive Fitness and get ready to reach all of your physical health and fitness goals.

9

Allentown, Bethlehem, and Easton One community is one destination where hundreds of wonderful establishments, fun experiences, and good times await!

Spring Events in the Valley Get out and enjoy all the Lehigh Valley has to offer—starting with these special events 61

19 Fig Giving Back Raise a glass to Val Garcia & OneHope and find out how you can drink wine and give back to charity.

And of course great shopping, dining, arts, events, and community— as always. Keep Reading

26

ISSUE 34 / SPRING 2022 / LEHIGH VALLEY, PENNSYLVANIA / THE HEART & SOUL ISSUE

3

We are a curiously creative team of thinkers and makers who believe that one big idea can change everything. We design and deliver brands that people love. Meet our team at figindustries.com.

C R E AT E D & P RO DUCE D BY F I G I N D U S TR I E S

PUBLISHER Fig Industries DIRECTOR Kate Hughes C L I E N T A D V O C AT E Meghan Burke PHOTOGRAPHER Colin Coleman WRITER Kate Hughes A RT D I R E C T O R Jason James DESIGNERS Emily Schlotter Kaylee Masullo CONTRIBUTOR Brandon C. Lay

Credits

THE HEART & SOUL ISSUE

FINANCE Matt Brandt SOCIAL MEDIA Meghan Burke Cara Walker

C O M M U N I T Y PA RT N E R S Moravian University SouthSide Arts District Wind Creek Bethlehem S O C I A L M I S S I O N PA RT N E R Shanthi@Work ISSUE SPONSORS Ana Hamilton Bradbury-Sullivan LGBT Community Center Dr. John and Christina Westafer Marlow Rodale NAMI Lehigh Valley ALL THINGS SOCIAL Look for Fig Lehigh Valley on Facebook and Instagram for daily coverage of local entertainment, events, food, and community.

A D V E RT I S I N G I N F I G To find out how you can strategically market your business through a Fig communications package, contact studio@figindustries.com

Fig Industries is redefining success through social impact and environmental accountability in the communities we serve. Learn more about our B-Corp certification at figindustries.com/b-corp/.

Fig Industries, LLC has made every attempt to ensure that all information contained in this publication has been obtained from reliable sources, but all such information is provided “as is” with no guarantee of completeness or accuracy. The views of contributors do not necessarily reflect the views or policies of Fig Industries, LLC. Fig Industries, LLC cannot be held responsible for errors or omissions contained in, or reliance made upon the contents of, this publication. Copyright: Copyright 2022 © Fig Industries, LLC. All rights reserved. Photography or page layout contained in Fig shall not be reproduced, in whole or in part, without the specific written permission of Fig Industries, LLC. Contact 717.394.7737 or studio@figindustries.com.

One

Community One

Voice One

Valley Charcoal drawing

by Arta Brito

A note from Fig

W H E N I R E A C H E D O U T to businesses about being part of the spring “Heart & Soul” issue of Fig, the events that followed were quite extraordinary. At first, as anticipated, most business owners responded with, “I put my heart and soul into everything I do for my business.”

What happened after, and what I did not expect, were the personal stories —the struggles that those entrepreneurs, creators, and go-getters have been experiencing. The residual effects of what we’ve all had to go through have been taking their toll, mostly on those who must lead.

The walls came down, and we just talked to one another. We shared stories of the past two years, the aftermath, and what the future looks like. Though I heard many narratives, every story consisted of strength and perseverance. Yet again, they were pouring their heart and soul into their craft, their dreams, and their mission. I was inspired and motivated to

create an issue that would read, in many ways, as the heartbeat of our community.

powerful small business community who defines the Lehigh Valley.

Fig has always focused on the big dreams of small business. It is serendipitous that the “Heart & Soul” issue would mark the expansion, growth, and a name change from Fig Bethlehem to Fig Lehigh Valley.

This new, united narrative will allow us to better fulfill our mission of connecting locals and visitors to the people and places they want to know and support.

Listening to story after story has led us to know—wholeheartedly—that this is indeed the time when we all need to come together. Though each of our cities has its own unique personality, we are one community. We are a collective force. We are the Lehigh Valley.

The Lehigh Valley is a family, and we all must work together to make each other stronger. And Fig is the voice of the creative, tenacious,

So thank YOU for following and loving Fig as we move forward as a collective force, with passion and energy.

Welcome to Fig Lehigh Valley.

With Gratitude, Kate Hughes & the Fig team Become a subscriber and have Fig sent to your home while giving back—10% of all subscriptions go to our Fig Social Mission Partner, Shanthi@Work.

Go to figlehighvalley.com / subscribe.

Gift subscriptions available.

ISSUE 34 / SPRING 2022 / LEHIGH VALLEY, PENNSYLVANIA / THE HEART & SOUL ISSUE

5

Reaching for the stars ZO E L L N E R A RT S C E N T E R at Lehigh University is pleased to announce that Rebecca Eshelman, Lynn Farley, Jennifer Mack, and Candi Staurinos have all been appointed to new roles as Scheduling and Events Manager, Director of Marketing and Communications, Business Manager, and Director of Community Engagement and Impact, respectfully.

“On behalf of everyone at Zoellner Arts Center, I am excited to see what our administrative team will do in their new roles.

They are all incredibly dedicated to the success of Zoellner, and will ensure that we provide high-quality performances that reach Lehigh’s campus and the greater Lehigh Valley,” said Mark F. Wilson, Zoellner’s Executive Director. “Our team is positioned for a successful celebration of the center’s upcoming 25th anniversary season beginning this fall.”

Rebecca Eshelman Scheduling & Events Manager

Lynn Farley Director of Marketing & Communications

Candi Staurinos Director of Community Engagement & Impact

6 420 EAST PACKER AVENUE, BETHLEHEM 610.758.2787 ZOELLNERARTSCENTER.ORG

Jennifer Mack Business Manager

Bly Girls are all heart... with a side of sequins

W H O A R E T H E B LY G I R L S ? You’ll know them by their sophistication of dress and confidence of style.

A Bly Girl wants to look good with sublime comfort—day or evening. Fly Bly and see what everyone’s been shopping about. Stop in or make an appointment today to find out how you can be Fig Lehigh Valley’s next Bly Girl.

202 EAST THIRD STREET, BETHLEHEM

484.935.1025

LARABLY.COM

7

Curly? Straight? A little of both?

G I V E YO U R H A I R W H AT I T D E S I R E S —the A-List! For tremendous tresses, book your appointment today, and you’ll walk out of A-List Salon with show-stopping hair that’ll make a statement.

8 128 WEST 4TH STREET, BETHLEHEM 610.849.2011 ALISTSALONSPA.COM

Visit their website to schedule now!

Fresh Face | Welcoming new businesses to the Lehigh Valley

“

Working with the team at Strive was such a great choice. I wanted a customized workout plan that fit my lifestyle, and they nailed it!”

– L A R A B LY O F L A R A B LY D E S I G N S

Head over to their website to sign up for your free consultation!

From left to right: Noah Messer, Ryan Lacey, Justin Balkam

Fresh Face: Strive Fitness A FA M I LY O F L I K E - M I N D E D P E O P L E ready to break clients out of their physical and mental comfort zones, Justin, Ryan, and Noah are friends and business partners driven and determined to help others be the best versions of themselves.

Have a goal in mind and need help striving for it? Look no further! The team at Strive Fitness & Coaching will provide a perfect, custom plan for each individual client. Whether you have five minutes or five days to

devote to your physical fitness routine, these guys know how to capitalize on effort and maximize results.

“If you are looking to get in the best shape of your life, give us a call, and we’ll get started. We can help train you at the gym, at home, at the park, virtually—really wherever.

We come to you,” Ryan Lacey said. “Leave your excuses at the door so you can feel elated at the mirror.”

306 SOUTH NEW STREET, BETHLEHEM

484.554.5351

STRIVEFITNESS-COACHING.COM

9

Authentic | Leading the way through innovation and example

Art saved me Fig Authentic: Arta Brito

This passage was written by Arta Brito expressing their experience of transitioning.

I T WA S R E A L LY B E A U T I F U L when I accepted myself as a trans woman, accepted how I want to function in society—how I want people to treat me.

It was a long journey of self-reflection and self-discovery, but when I finally came face-to-face with my inner truth and accepted who I am, I was able to establish and respect certain boundaries I had for myself which aligned with my internal identity. So I was, for the first time in my life, experiencing happiness.

Real, genuine happiness. Respecting myself enough to be feminine and to express my femininity allowed me to identify and have people around me treat me the way I want to be treated— as a woman, or as a trans woman.

Because that is my gender expression.

And to understand it’s okay—that there’s nothing wrong with that—is very validating. It is healthy for me to express MY self freely and have my needs met by my friends, family, and loved ones.

To realize that was an ‘okay’ thing for me to do was really just so thrilling.

You know when you’re a kid, and you can’t sleep because Christmas is coming?

And you CANNOT sleep the whole night?

Imagine that, but you’re discovering it’s okay to be yourself for the FIRST time in a world you’ve lived in and have coped with. A world where every day— for 28 years—you accept some ‘shape’ you were handed that doesn’t quite fit. You ‘accept’ this because it’s more

convenient for you and for the people around you. Finally, after a lifetime, you realize you can refuse that shape.

You can step into your own truth, a world where you can be you...at last.

When that realization hit me, there were waves of emotions—depression, and then excitement, then depression, then excitement. Recognizing I’m trans left me stuck between these two, deep feelings that were very genuine.

I began acknowledging that I’m also someone who is more on the spectrum of nonbinary or gender nonconforming.

Coming to terms with my gender expression was incredibly eye-opening.

I was elated at this discovery but also really saddened. I’d just never felt comfortable enough or safe enough to be who I truly am. Growing up, I had numerous experiences of being traumatized by the amount of misogyny in the world. How rude and mean people were, how homophobic and transphobic people were—it scared me. It was this fear and lack of safety that kept my truth hidden. That realization was...well, it was a lot.

Before all of this, I was very judgmental of other people. Even other trans people. You’re just terrified your whole life, and you’re trying to show the world that you’re not, in order to function ‘properly’ in society. This experience has humbled me. The world hasn’t cared much for people who are trans.

10 LEARN MORE ABOUT FIG AUTHENTIC AT FIGLEHIGHVALLEY.COM

Thankfully that’s changing. We mustn’t put people in boxes. We need to stop being hypercritical. We must practice kindness. We MUST. Up until now, I used art as a way to survive. It was a very sophisticated distraction from dealing with my inner struggle. For a long time, I was making art because I didn’t really have my own voice. Art gave me a sense of purpose. It built my self-esteem and my community. It gave me this ‘glossy exterior’—art was my shield.

I used painting and drawing as a coping mechanism. And because of that, my art didn’t have a clear message. What was my art about? What does my art stand for? Who am I as an artist? Now I know.

I want my artwork to be about this experience—self-love, loving others, and acceptance!

It’s been a lifelong journey getting here. As with all journeys, there are always bumps along the way.

Through self-reflection and selflove, I continue to learn. Finally, my future excites me. And if sharing my truth can help one person, then my struggles will have been well worth it.

This page is sponsored by BSCC Bradbury-Sullivan LGBT Community Center provides a vibrant, inclusive space in Pennsylvania’s Lehigh Valley for all of the region’s LGBTQ+ residents.

Learn more at BradburySullivan Center.org, and follow them on social media at @BSCLehighValley!

Scan here to learn more

“Art gave me a sense of purpose.

It built my self-esteem and my community.”

Follow along on Instagram @artabrito

11

SHE: Self-Esteem, Health, Education SHE IS A SCHOOL-BASED P R O G R A M that encourages girls to see the many possibilities ahead of them by developing life skills that promote self-esteem, personal wellbeing, resilience, healthy relationships, teamwork, leadership, and interest in academic success. Through weekly lessons, field trips, and a community service project, students learn they can be leaders in their school and in their local community.

“SHE is entering its fifth year of programming where we are all about guiding girls to learn about themselves and their values, support their ability to appreciate those who are different from them, and to prepare and motivate their leadership roles. Our SHE students form their own opinions, try out new skills, and learn how to exercise their power and their voice! We embrace our youth perspectives and strive to create an inclusive environment to celebrate their journey through childhood,” said Olga Torres, SHE Program Coordinator.

“It has been significantly rewarding for me to witness our first class of SHE students now entering high school!

They have led a pathway for the younger girls to follow as they demonstrate how their decisions and actions matter.”

The program currently serves fourth through eighth grade students in the Allentown Area School District at Harrison-Morton Middle School and Raub Middle School, and in the Bethlehem Area School District at Broughal Middle School, Donegan Elementary, Fountain Hill Elementary, and Lincoln Elementary.

Mission

To create an educational and inspirational environment in which

12 1337 EAST FIFTH STREET, BETHLEHEM 610.691.5620 COMMUNITYACTIONLV.ORG

girls build self-esteem, are empowered to change the dynamics in their personal relationships and the greater community, and seize control of their futures, ensuring healthy, fulfilling, and self-sufficient lives.

Get Involved

Mentor students, join a committee, be a guest speaker, lead a workshop, volunteer, or donate! For more info, contact Olga Torres at she@communityactionlv.org

Color Outside the Lines C O M M U N I T Y A C T I O N Lehigh Valley staff and community partners announced the launch of the Color Outside the Lines initiative, a five- to seven-year strategic plan that seeks to address racial inequities and disparities.

The nine areas of focus are housing, education, criminal justice, economic opportunity and employment, and quality of life (which encompasses health, mental health, arts and culture, and recreation).

The plan’s communities of focus are Black, Indigenous, People of Color, and all other underserved communities.

Color Outside the Lines was developed through a series of informed, communitywide conversations focusing on race, inclusion, humility, empathy, and cooperation. These conversations involved hundreds of people through forums, workshops, informal gatherings, community meetings, focus groups, conferences, and trainings within diverse sectors of the community.

Some institutions involved in the process include: Lehigh Valley Partnership, Lehigh Valley Justice Institute, United Way of the Greater Lehigh Valley, Promise Neighborhoods of the Lehigh Valley, FACES International, Ortiz Art Foundation, Unidos Foundation, Project Equity, The Greater Lehigh Valley Chamber of Commerce, Lehigh Valley Arts Council, and more. Collaborators are united behind a vision to make the Lehigh Valley a community that celebrates its diversity through developing mechanisms to open doors rather than close them.

The initiative’s name refers to the act of removing barriers that have historically been drawn to erase the

Left to right: Community Action’s Racial and Ethnic Justice team: Candace Moody, Kumari Ghafoor-Davis, Robyn Weaver, Jenilyn Rodriguez, and Olga Torres (seated)

value of people of color or thwart their access to opportunity, education, housing, a meaningful quality of life, employment, and equal rights.

By choosing to color outside the lines, we embrace the notion that the way things have been done does not work for everyone. We all deserve fairness, equity, access, safety, and belonging. This work is building a better Lehigh Valley and a stronger community where we all are thriving.

1337 EAST FIFTH STREET, BETHLEHEM

Get Involved

Join a committee, review the plan, provide feedback, or donate!

For more info, contact Candace Moody at cotl@communityactionlv.org or scan the QR code!

610.691.5620

COMMUNITYACTIONLV.ORG

13

Join us for this year’s events:

Cultivating the next generation of farmers S I N C E 2 0 1 0 , The Seed Farm has worked to cultivate the next generation of farmers by providing training opportunities, access to land and equipment, and business start-up assistance on a 42-acre site located on Lenape land in Emmaus. Aspiring farmers can launch their own sustainable farm businesses through the Farm Business Incubator or learn to farm through New Farmer Training. The Seed Farm provides access to land, infrastructure, equipment, and mentoring in order to break down the barriers to farm entry. This growing season will be the largest yet, with nine farmers launching their businesses at The Seed Farm.

In addition to programming, The Seed Farm’s annual Spring Plant Sale and Farm to Fork fundraiser are much-anticipated events that bring together foodies, farmers, and gardeners in support of a shared goal: ensuring the future of agriculture.

Get Involved

For more info, contact Maison Allen at mallen@caclv.org.

8th Annual Spring Plant Sale May 7: 9am–3pm; May 8: 11am–2pm 200+ varieties of vegetables, herbs, and flowers grown locally without synthetic fertilizers, pesticides, or genetically modified seeds

Farm to Fork Fundraiser June 26 from 5–7:30pm

The Seed Farm is a program of Community Action Lehigh Valley and Second Harvest Food Bank of the Lehigh Valley and Northeast Pennsylvania.

14 5854 VERA CRUZ ROAD, EMMAUS THESEEDFARM.ORG

Features small bites of fresh, locally grown dishes prepared by Lehigh Valley restaurants and caterers, live music, demonstrations by friends and graduates of The Seed Farm, and a unique auction

Sixth Street Shelter LO C AT E D I N C E N T E R C I T Y A L L E N T OW N , Sixth Street Shelter provides safe, short-term housing for families experiencing homelessness (including those with fathers and teenage boys, multigenerational families, and those from the LGBTQ+ community) experiencing homelessness. The property has 25 private apartments, a Family Resource Center, playground, and full-choice food pantry for residents.

The 18-to 24-month transitional housing programs in Allentown and Easton make it possible for parents to

pursue educational or vocational training while working towards self-sufficiency for themselves and their children. They believe that education and job training play an important and valuable role in helping families thrive while also ending the cycle of generational poverty.

Mission

Get Involved

Volunteer, visit, or donate! Form a team and walk on behalf of the Shelter at the Highmark Walk for a Health Community on Saturday, June 4 at DeSales University.

For more info, contact Julie Huber at jhuber@caclv.org or scan the QR code!

Sixth Street Shelter assists families experiencing homelessness secure safe housing through family-centered services, in-house programming, and referrals to community resources while advocating that affordable housing is a human right.

219 NORTH SIXTH STREET, ALLENTOWN

610.435.1490

SIXTHSTREETSHELTER.ORG

15

What is a co-op?

Bethlehem Food Co-Op Volunteer Board

S I M P LY P U T, a co-op is an independent, democratic organization owned, operated, and financed by its members, committed to the people it serves and the communities in which they live.

The Bethlehem Food Co-Op is a group of neighbors working to open a community owned, full-service grocery store at 250 East Broad Street, Bethlehem. It will be

open year-round to all shoppers and will feature reasonably priced, healthy, nutritious, locally-sourced products.

Lead by a Volunteer Board (pictured, with farmer Liz Wagner of Crooked Row Farms), the co-op is also working to give back to their community—and support it—through educational, environmental, and social justice initiatives.

Liz Wagner, owner of Crooked Row Farms

16 COMING SOON TO 250 EAST BROAD STREET, BETHLEHEM INFO@BETHLEHEMFOOD.COOP BETHLEHEMFOOD.COOP

Recover. Succeed.

Transform.

12-STEP MEETINGS Student-led, 12-step meetings with the support of a Certified Recovery Specialist (CRS)

KO L B E A C A D E M Y, the nation’s first and only Catholic faith-based recovery high school, provides many of the same elements of a traditional high school, but adds the services necessary to provide each student the caring support they need in their recovery journey.

DRUG & ALCOHOL COUNSELING SERVICES Weekly sessions with a licensed Drug & Alcohol Counselor to support students and their families “The counseling services at Kolbe Academy have allowed me to work on my mental health, which has helped me keep myself and my family safe.

I know I can always express myself to my counselor or in group.”

Pete B.

“The meetings are a good reminder to take it one day at a time. They help you to realize things can get better, and you can maintain sobriety.”

Gianni M.

ALTERNATIVE PEER GROUPS (APGs) Social activities such as bowling, art, music, and cooking to help support a sober lifestyle “The activities we participate in are always fun and positive, while providing me with a safe and healthy environment to connect with others in our school and our community.”

Travis D.

395 BRIDLE PATH ROAD, BETHLEHEM

610.419.3333

KOLBE-ACADEMY.ORG

17

Social Mission

Transforming the Community Together At Fig, we believe in the power of a community that works together to identify needs and find solutions—one that creates connections and is passionate about helping its neighbors. Each year, Fig partners with a nonprofit organization working to transform our community. Introducing our 2022 Social Mission Partner, Shanthi@Work.

Maureen Wendling, Executive Director

Love what you do and where you do it M A K E C O M PA S S I O N PA RT O F YO U R C O M PA N Y C U LT U R E and help your employees succeed with training from certified mindfulness experts like Maureen Wendling at Shanthi@Work.

“We help reduce stress and improve productivity so your team can return to work each day with a genuine focus on the organization’s goals while achieving their own peak job performance.”

MINDFULNESS Employees from four companies selfreported reductions in burnout and perceived stress, improvements in well-

being, increases in team and organizational climate, and personal performance.

HEALTHCARE COSTS

85%

Employees agreed that their workplace stress affects their mental health.

*Mental Health America Report, copyright 2021

65%

Potential positive effects have been Workers said that shown with: chronic illness, pain, workplace stress had substance use, depression, anxiety, caused difficulties during their workday. perceived stress, cancer support, and IBS.

*National Center for Biotechnology Information

Proceeds from Shanthi@Work help support our Kind+Calm+Focused programs, which provide kids social-emotional learning skills and resiliency for an increasingly complex 21st century world.

18 P.O. BOX 91423, ALLENTOWN 610.829.9134 SHANTHIPROJECT.ORG

*Attitudes in the American Workplace VII

As our 2022 Social Mission Partner, 10% of every Fig subscription in 2022 goes directly to the work of Shanthi@Work. Scan or go to figlehighvalley.com/figmagazine to subscribe.

Loving the

Lehigh Valley Spring is in the air, and we couldn’t be more excited!

T H E W E AT H E R I S WA R M I N G U P, flowers are blooming, outdoor dining is back, and Fig has extended its reach throughout the entire Lehigh Valley. With our first issue under our new name—Fig Lehigh Valley—we invite you to take a look at our unique cities and just a sample of what they have to offer.

Allentown Take a day trip to Allentown—the third largest city in Pennsylvania—and walk the arts walk! Stop in RE:Find or ARTHAUS to see the latest local artists and home décor trends. Or let off some steam at Split Pine Axe Throwing, just a few doors down.

Want to watch a professional basketball game? No problem.

Allentown is also home to the newly established Lehigh Valley Legends.

Bethlehem Bethlehem’s historic cobblestone walkways always lead to incredible, one-of-a-kind treasures. Looking for a drink or to satisfy your sweet tooth?

In the market for a custom-made outfit?

Bethlehem has you covered and then some! Check out Northside’s Apollo Grill, Twisted Olive, and Franklin Hill Vineyards. Then head to the Southside for delicious, Canadian-inspired poutine from Flying V before popping over to Lara Bly Designs for some shopping right across the street.

Easton There’s always so much going on at Centre Square in Easton.

Walk the town, explore all the fun shops, or lounge by the majestic fountain. Take the family to the Crayola Factory or grab a coffee and cuddle some adorable cats at the new cat café—Betty’s Place.

The Lehigh Valley is filled with extraordinary people and businesses. Not only is the Valley a beautiful place we get to call home, it is a destination for both the historic and seasoned traveler. There’s always plenty to see and do, as well as great places to dine—indoors or out—this season. No matter which city you find yourself in, spring is in full bloom.

Get out there and make some memories.

19

Start your collection M A R K YO U R C A L E N D A R F O R The Baum School of Art’s 37th Annual Art Auction! The bidding for this week-long online auction will open on Sunday, May 15 at 12am and close Saturday, May 21 at 10pm.

This year’s event will feature over 400 works of art from contemporary local artists to the artists from the Pennsylvania Impressionist period of Walter Emerson Baum. The auction site is easy to use—visit and register as a bidder today! Once you place your bid, you can choose to receive real-time email and/or text notifications of your bids.

Rodale Gallery, Rodale Family Gallery, and the Fowler Community Room. In-Person Previews will be available beginning April 25 and join us for Preview Night on Thursday, May 12 from 6–8pm.

The School thanks all sponsors who support this event and the artists and consignors who contribute their artwork. Proceeds from the auction support the artists who participate in the event, as well as the operations and programs of The Baum School of Art. To view the artwork up for bid visit: givergy.us/baumartauction37

Although the bidding takes place online, all of the artwork will be exhibited at The Baum School of Art in the David E.

Left to right in photo: Laurie Siegfried, Director of Operations and Marketing; Lauren Faurl, Director of Development and Communications; Molly Washok, Program Coordinator; Shannon Fugate, Executive Director; Shelbi R. Stoneback, President, Board of Trustees; Emily Strong, Gallery Assistant

20 510 WEST LINDEN STREET, ALLENTOWN 610.433.0032 BAUMSCHOOL.ORG

Artwork in the above photograph by: Val Bertoia, Walter Emerson Baum, Walter Mattern, Renzo Faggioli, Dana Van Horn, Ely Molloy, Michael Sincavage, Franz Jozef Ponstingl, Melissa Strawser, and Cody Abrachinsky

The Baum School of Art is a community visual arts school located in Allentown for 96 years.

The school was founded by Pennsylvania Impressionist Dr. Walter Emerson Baum, who began teaching a painting class to a group of Allentown public school teachers so they could, in turn, teach their students. Baum believed that art is essential to our lives, that anyone can make art, and that everyone should have the opportunity to study art, regardless of financial resources. Today, the school’s mission of enriching lives through arts education remains inspired by Walter Baum’s vision. The school is dedicated to providing instruction, guidance, and encouragement for children and adults who wish to reach their full potential through the study of the visual arts. The school celebrates diversity and welcomes all community members.

Throughout the year, the school offers over 350 classes and outreach programs in art, design, and fashion, for children, teens, and adults.

“

Last year’s philanthropy efforts were well-received by our team members, guests, and of course, the community.

Wind Creek Bethlehem’s commitment to the Lehigh Valley will continue to take priority as we move into 2022.”

Kathy McCracken, Executive Vice President and General Manager at Wind Creek Bethlehem

Lending a helping hand WIND CREEK BETHLEHEM finished 2021 with another year full of community support initiatives that included sponsorships, auction packages, collection drives, and partnerships. Some highlights from last year’s initiatives include: Donegan Elementary School: Team Members at Wind Creek Bethlehem collected and donated supplies to Donegan Elementary School—providing students with a successful start to their school year.

Lynnfield Community Center: Wind Creek Bethlehem helped Backpack Pals, an organization dedicated to providing supplemental food items for children in the Bethlehem area, relocate to the Lynnfield Community Center in 2021.

Winter Coat Drive: Team members collected and donated over 300 coats to WFMZ and Lehigh Valley Phantom’s Coat Drive.

YWCA Golf Tournament: Wind Creek Bethlehem teamed up with YWCA for their annual TGIF Golf Tournament—proceeds benefitted the LPGA-USGA Girls Golf program.

Holiday Hope Chest Toy Drive: Over 150 shoe boxes full of toys, books, and essential items were delivered to the Volunteer Center of the Lehigh Valley.

Hispanic Center Lehigh Valley Food Drive: Over 600 pounds of non-perishable food items were donated to the Hispanic Center Lehigh Valley’s food pantry.

77 WIND CREEK BOULEVARD, BETHLEHEM

877.726.3777

WINDCREEK.COM/BETHLEHEM

21

a rt heals W H E N A L L E N T O N I A N and Banana Factory Resident Artist, Anthony Smith approached Fig’s Lehigh Valley Director, Kate Hughes, about taking a page in the Heart & Soul Issue as a means to shed light on the mental health crisis, the two just knew they had to figure out a way to make it happen. With the residual effects from the past few years of the pandemic beginning to surface, Anthony decided to use the voice that speaks the loudest—his art. To increase the impact, Anthony assembled a team of three other artists—Nina Boodhansingh, Michael Freeman, and Michelle Neifert.

All four artists have spoken openly about how important mental health maintenance has been in each of their lives. With NAMI Lehigh Valley’s support, the team of artists got to work on their collaborative piece that will shine a light on creativity’s impact on mental health.

NAMI is the National Alliance on Mental Illness, the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness and for their friends and families.

Along with his idea, Anthony brought insight into mental health stigma and the need to normalize asking for help in the Black community. According to the NAMI 22

Artists left to right: Nina Boodhansingh, Anthony Smith, Michael Freeman, and Michelle Neifert

website, stigma, defined as negative attitudes and beliefs towards people who live with mental health conditions, is pervasive within the U.S. and can be particularly strong within the Black community. One study showed that 63% of Black people believe a mental health condition is a sign of personal weakness.

As a result, people may experience shame about having a mental illness and

fear they may be discriminated against due to their condition, preventing people from seeking mental health care when they really need it. “Admitting to needing help with your mental health in the Black community is not just frowned upon, it is forbidden. The Black community doesn’t talk about it. That needs to change,” says Smith.

“Anthony took it upon himself to use the voice that speaks the loudest—his art.” navigate the mental health system. The “Sharing Hope: An African American Guide to Mental Health” booklet provides mental health information in a sensitive manner through personal stories. The booklet outlines where to find more information, and how to seek help for yourself or others. For more information on Sharing Hope or any of the many programs offered

by NAMI Lehigh Valley, please contact info@nami-lv.org, call 610.882.2102, or visit the website at nami-lv.org.

Our Fig cover was inspired by this collaborative work entitled, “I Am Not My Mental Illness”.

Be sure to follow all four artists on Instagram at: @nin_bood, @asmithjrnyc, @michaelfreeman360, @zipnstein

These pages are sponsored by

NAMI LV’s mission is to improve the lives of those affected by mental illness and their loved ones through education, support, and advocacy. Their courses, groups, and presentations are free of charge. NAMI believes that recovery from mental illness is possible.

Providing help and hope to individuals working to recover from mental illness and to their family and friends is the priority of all involved with NAMI LV.

In addition to live and Zoom programming, NAMI offers online articles and resources, including some designed to meet the needs of specific audiences. “Sharing Hope” is a onehour program to increase mental health awareness in Black communities by sharing the presenters’ journeys to recovery and exploring signs and symptoms of mental health conditions.

The program also highlights ways to

NAMI is the National Alliance on Mental Illness, the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness and for their friends and families.

Scan here to learn more!

23

Nothing but NET T H E L E H I G H VA L L E Y L E G E N D S are the Valley’s new, professional basketball team. Their motto, “Be Legendary” is something that goes without saying.

Their mission is to empower a new generation of young athletes in our community to compete at the highest level with integrity, strength, and determination—giving them the opportunity to achieve their goals and dreams, while

24 LEHIGHVALLEYLEGENDS.COM

@LEHIGHVALLEYLEGENDS

instilling in them the value of serving and giving back to the community. After a life-long love affair with basketball, in 2019, both Kenric Carter and James Stewart decided to purchase a team franchise from The Basketball League (TBL) and formed the Lehigh Valley Legends. The team will play 12 home games starting in March and ending May 29.

Kenric Carter (L), Co-Team Market Owner and President, and James Stewart (R), Co-Team Market Owner and COO, with Michael Spence, a player and team ambassador, shooting in the background

The heart of a dancer

“There is nothing like the power of dance. To convey a story with depth and emotion, delivered in a language unspoken, is just so thrilling.”

E V E R S I N C E K A I T LY N C O U L D WA L K , she began moving to a different beat.

She always knew she was a dancer.

Classically trained through Joffrey Ballet School, Kaitlyn learned ballet, jazz, and contemporary dance. She has performed beautifully on numerous stages in the Lehigh Valley and New York.

Kaitlyn has even danced with Mikhail Baryshnikov, renowned dancer and choreographer.

When asked if she has any advice for children who want to try dance, Kaitlyn said, “There is nothing like the power of dance.

To convey a story with depth and emotion, delivered in a language unspoken, is just so thrilling.”

As a certified fitness instructor, Kaitlyn can be found teaching classes at Valley Wellness Center and virtually around the Lehigh Valley. She hopes to soon be performing and choreographing for the Legends Basketball team half-time shows.

Kaitlyn Fritz and Christian Scharkozy

@_FRITZ_FITNESS_

25

Giving Back | Making a difference in the lives of others

Giving Back: Val Garcia Val Garcia of Split Pine Axe Throwing in Allentown

M E E T VA L G A R C I A , your local, fundraising wine lady! Need to raise money in an entertaining and creative way?

Need a professional to host fun, charitable events? Val is your gal!

With expertise, precision, and a dash of humor, Val runs events and private wine tastings to benefit nonprofits by sharing OneHope Wine! OneHope produces award-winning wine in the heart of Napa Valley. Every bottle sold makes a measurable impact; anywhere from 10-50% of all sales are donated to charities around the world. As a company, they have donated over $8 million to various causes to date.

If you would like to host an in-person or virtual wine tasting in support of a cause that is important to you, contact Val at vmarants@gmail.com.”

26

Scan here to find out more about OneHope Wine and to join Val’s team!

Zeke and Elaine Zelker, owners of Zekraft, with their team

Taste the

Difference

“ C O M M U N I T Y M I N D E D, we’re inspired by the bountiful farms and artisanal creators that make our area unique. We select consciously sourced items, cognizant of offering a more healthful option, realizing that we all need to indulge from time to time,” says Zeke, owner of Zekraft.

Zekraft makes and curates well-crafted food and kitchen items from the Lehigh Valley and beyond. Stop in to pick up an organic, fair-trade coffee, tartine, salad, prepared meal, or one of their signature (and DELICIOUS)

desserts—all in recyclable packaging. Bring back the plastic and glass containers to receive a discount!

Zekraft also offers weekly home deliveries of their freshly made and locally sourced meals. All you have to do is heat and enjoy.

Menus change weekly and are posted every Monday morning. Hosting an event? Contact them for info on their unique catering options.

306 SOUTH NEW STREET UNIT #109, BETHLEHEM

INFO@ZEKRAFT.COM

ZEKRAFT.COM

27

Christie and Matt Vymazal owners of Flying V at 201 East Third Street

Discover the heart,

ART & SOUL

D I S C O V E R T H E H E A RT, A RT, A N D S O U L of Bethlehem’s SouthSide Arts District and Urban Arts Trail. The trail is a 2.7 mile path throughout the business district leading followers to sculptures, bike racks, mosaics, painted flower pots, and murals. The latest mural joining the trail is from the owners of the Flying V Restaurant (201 East Third Street), Christie and Matt Vymazal.

The inspiration came from inside the Flying V, where their first mural by artist Kyle Confehr depicts scattered images of Christie’s Canadian home.

Christie and Matt reimagined a similar outdoor mural on what was previously a bare wall that reflected the SouthSide’s businesses, events, and landmarks. The result is a cool display of the many things that make Bethlehem and the SouthSide so special. “Our public art brings joy, beauty, and celebrates our community,” Christie said.

Artist: Kyle Confehr

Our public art brings joy, beauty, and celebrates our community.

Upcoming Calendar of Events F I R S T F R I D AY S April 1, May 6, June 3 On the First Friday of every month, Bethlehem’s SouthSide Arts District comes to life—celebrating arts, culture, and music. Guests are invited to visit local art galleries, unique boutiques, salons, and shops—all while enjoying food, drink, and local live music throughout the restaurants of Third and Fourth Streets.

S O U T H S I D E A RT S DISTRICT CLEAN-UP April 2 Calling all volunteers to roll up their sleeves for Spring cleanup, painting, and prepping flower pots for planting.

Scan here to view our interactive map!

324 SOUTH NEW STREET, BETHLEHEM

The SouthSide Arts District, an initiative of the Bethlehem Economic Development Corporation, is a nonprofit Main Street Revitalization Program. Overseen

by Downtown Manager, Erin Zebertavage, committees of volunteers made up of business and nonprofit leaders volunteer their time, energy, and ideas to build a vibrant and sustainable SouthSide Downtown. For more information about our merchants, events, sponsorship, and volunteer opportunities, please visit southsideartsdistict.com.

610.360.5778

SOUTHSIDEARTSDISTRICT.COM

29

Celebrating years

40

AFTER FRANKLIN HILL V I N E YA R D S ’ 2020 Chamourcin grapes came out a “little different, but in a good way,” founder Elaine Pivinski knew they had stumbled upon something really special. Hence, the label “Rooted” was born. “It was a symbol that we’re still strong, we’re still creating, we’re still doing our thing…still standing out, not being afraid of making mistakes or of being

who we are. We are still making our mark,” Elaine said. To help convey their message, on the back of each label it reads: “Each of us have the strength, power and positivity rooted within us to make our mark on the world. Each mark is unique. Rooted is a wine to celebrate the diversity and individualism found inside all of us.

Make your mark!’

30 7833 FRANKLIN HILL ROAD, BANGOR | TASTING ROOM: 559 MAIN STREET, BETHLEHEM 610.588.8708

FRANKLINHILLVINEYARDS.COM

Enchanting Tunes Delightful jazz favorites spiced with original compositions

“ O U R M U S I C I S F U N , familiar, comforting, and social,” pipes Ginger, aka Dr. Mary Ellen Williams, lead vocalist for Ginger and the Schappes.

The singer celebrates a passion for vintage style and song. And the tunes, “On Vue Faire Le Fête” and “Let’s Party,” lyrics by Mary Ellen and music by Joe, celebrates the spirit of Bourbon Street.

Ginger pays homage to the French Quarter in dramatic Mardi Gras style, thanks to her muse and vintage clothier, Rose Villa of Rosie Revolution.

“Jazz music was created in New Orleans,” says Ginger, and today the genre includes a broad range of sound and styles. As for the Schnappes, a sextet of internationally noted musicians, their mixture of original music and selections akin to Count Basie, Ella Fitzgerald, and Frank Sinatra keep fans coming back.

Scan below to stream original swing tunes, ballads, country inspirations, and New Orleans jazz from “Social Music” their debut album.

Enjoy Ginger and the Schnappes in person at the Palette and Pour Restaurant at the SteelStacks in Bethlehem on the last Wednesday of every month. Also catch band members at the SteelStacks Jazz Jam on the first and third Wednesday of every month. And look for the duo, Ginger and Joe, all over the Valley.

For more information, visit the events page at mixonbrewmusic.com.

@GINGERANDTHESCHNAPPES

31

She believed she could, so she did L A U R E N B E A U C H N E R (beek-ner) has been oil painting since 2008. “It’s the stuff that keeps my blood pumping,” she said. Illustration indulges her inner child and pop culture fandom has become an integral part of her practice over the past couple years. One look at her work and, somehow, you are instantly soothed.

Probably because most of her inspiration comes from candid moments with loved ones and leafy green plants. The perfect aesthetic storm.

“ [Art is] the stuff that keeps my blood pumping.”

Nearly two years ago—during a time of global uncertainty—Lauren took a leap of faith, invested fully in her dreams, and became a full-time artist. Though pursuing her art career has had its ups and downs, Lauren finds she can live no other way.

“You take a thing that comes from your core and try to have it make sense in a world that values marketability and mass production and brand strategy and blah, blah, blah—, all these things that have nothing to do with your heart, where your creativity lives and breathes.

There’s a way to do it, I know. Even when I don’t know...I know. I’ve thought about this a lot this year. I believe the thing that separates artists from other creative pursuers is the knowing, the knowing, that what lives inside of you and yearns to come out is the compass. It is the captain needing to steer the ship; it is the only thing that leads to X-marks-the-spot even when nothing else in your life is even suggesting it’s true.”

Lauren always has around 10 different paintings in the works and loves sharing her process with her Instagram followers.

This page was sponsored by Marlow Rodale 32 LAURENBEAUCHNER.COM

ETSY.COM/SHOP/LUEYBEE

@LUEY_BEE

See the finished painting on her website!

Design your own degree W I T H O N L I N E , day, and night classes designed for working adults, there are so many ways to complete your degree at Moravian University.

Moravian’s Degree Completion program is designed to be affordable and accessible.

Here’s what comes with finishing your Bachelor’s degree at Moravian University:

Local Business Partnerships: Moravian is proud to partner with local businesses to provide internships, tuition discounts, specialty programs, and more.

Benefits of a Moravian University education:

Career Services: Moravian’s Office of Career and Civic Engagement provides lifetime career support, including resume reviews, interview prep, and networking events.

Whether you want to stay on the path you started or take an entirely new one, Moravian is committed to making finishing your degree simple, so you can stop saying “I should have...” and start watching doors open around you.

• Design your own, tailored to your needs • Organizational Leadership: 100% online • Studio Art evening classes • Integrative Studies Program online or evening classes

Choose from the following concentrations: English, History, Business, Design, Philosophy, or design your own

One-On-One Support: You’ll work directly with a Student Experience Mentor through the application process and beyond to plan out your path to degree completion.

1200 MAIN STREET, BETHLEHEM

GRADUATE@MORAVIAN.EDU

610.861.1400

MORAVIAN.EDU/DEGREE-COMPLETION

33

C L A S S O F 2 02 0

George Abdouche MBA/MHA

“

“My time at Moravian was nothing short of incredible. Being that I work full time and was going to school full time, I was a bit worried of how I was going to balance my time.

After my first day, those worries were gone. Moravian’s exceptional staff adapts to the needs of the students they teach, without sacrificing the quality of the learning experience.”

G E O R G E H A S A LWAY S had a passion for business and healthcare.

He began his career in 2017 for the County of Lehigh in Long Term Care.

Since then, he has worked beside government and private entities to make changes to provide the highest quality patient-centered care for the patients and residents he serves.

Throughout the years, George has interned and convened with healthcare networks across the country. In his journey, he has obtained a great deal of knowledge and understanding of the diverse areas of healthcare operations. Currently, George is serving as the Administrator of Holy Family Manor, a 208-bed Skilled Nursing Facility in Bethlehem, PA.

C L A S S O F 2 01 4

Jennifer Jimenez Business Administration with a concentration in General Management

W I T H A S U C C E S S F U L C A R E E R in the insurance and finance industry, Jenny continues to have ambitious goals.

She plans to continue her MBA with Moravian University this year. Her involvement with the Moravian University community has continued ever since she earned her BA in Business Administration and Management. She has volunteered with the career center and the Moravian Alumni and Parent Program, and she attends several alumni events. Currently, Jenny serves as secretary of the Alumni Association Board of Directors.

1200 MAIN STREET, BETHLEHEM

GRADUATE@MORAVIAN.EDU

“

“I was thinking long term—where do I want my life and my career to be in my middle and later years? I wanted to see where I could go, but I was also determined to set an example for my kids. My education at Moravian was personal and customized to my lifestyle.”

610.861.1400

MORAVIAN.EDU/DEGREE-COMPLETION

35

C L A S S O F 2 0 07

Nicole Dotta Management/Sociology

H I R E D I N 2 0 1 0 as ArtsQuest’s Director of Celebration, Nicole Dotta transformed the role into one that created new programming, leading directly to new partnerships. From 2013 to 2022, Nicole has served as ArtsQuest’s Sr. Director of New Business Development. Recently, she has stepped down from her leadership role to spend more time with family.

In her new role at ArtsQuest, Nicole continues to work with national partners.

An active member of the community, she

devotes her time and talents to assist organizations, service groups, and other nonprofits. Over the past two decades, she has served on the Emmaus Main Street Board, the Downtown Bethlehem Association, a Coach for the Miracle League of the Lehigh Valley, and currently serves on the Bethlehem Chamber of Commerce Board of Directors. She has also been a strong advocate for Alzheimer’s Awareness, both as a speaker and volunteer.

“

“Moravian gave me all the tools I needed to get a great education and still do all those other things I needed to get done in life. It’s so important to invest in yourself.”

36 1200 MAIN STREET, BETHLEHEM GRADUATE@MORAVIAN.EDU 610.861.1400 MORAVIAN.EDU/DEGREE-COMPLETION

We are family Elaine, Kate, and Gina are the friendly faces at Salon E and Company.

O P E N I N G T H E S A LO N only weeks before March of 2020 was something that small business owner Elaine won’t forget. She says, “Running a business during such uncertain times has been my greatest teacher.” On one of the walls in her sun-soaked salon, there’s a print of a woman with long hair in a messy bun and words that read: “They whispered to her, you cannot withstand the storm. I am the storm, she whispered back.” Elaine points to it, and adds, “My husband got that for me because I’ve been through so much.” Elaine knows her community is one of the biggest reasons her business has been able to thrive. “The heart and soul [of my business] walk through that door every day. We wouldn’t be here without our clients. They’ve become our family. And we take care of family.”

Salon owner, Elaine and manicurest, Kate

Whether its a cut, color, or mani-pedi, step into Salon E and Company and leave with so much more. Make an appointment today and notice the Salon E and Company difference.

47 EAST ELIZABETH AVENUE, BETHLEHEM

484.898.0564

WEBSITE

37

art

For the love of

T H E B E T H L E H E M F I N E A RT S C O M M I S S I O N is a non-profit volunteer organization celebrating the importance of the arts in our city.

For more information, visit bfac-lv.org

All BFAC Events are

Free

ROTUNDA EXHIBITIONS

S C U L P T U R E G A R D E N C O N C E RT S E R I E S

Fridays in June, 6 – 8pm Bring your own chair and blanket for free live concerts in the Sculpture Garden featuring a variety of music styles and genres.

10 East Church Street, Bethlehem Gallery Hours: Mon–Fri, 8:30am – 4:30pm An eclectic series of exhibitions, featuring regional solo artists and group shows.

BETHLEHEM AREA SCHOOL DISTRICT

5 6 T H A N N U A L D OW N T OW N

April 3–May 12 Opening Reception: April 3, 2 – 4pm

F I N E A RT & C R A F T S H OW

PRINTMAKERS SOCIETY

May 7, 10am – 5pm May 8, 11am – 5pm Held over Mother’s Day weekend, the sidewalk art show along Main Street in Historic Bethlehem is a juried celebration of the finest local and regional artists.

This two-day outdoor event also features live music and hands-on activities for children and families.

38 PO BOX 1851, BETHLEHEM BFAC-LV.ORG

O F T H E LV

May 18 – June 24 Opening Reception: May 22, 2 – 4pm

Blue in Green III by Pat Deluva

For the love OF FOOD R O A S T E D I S S O F O RT U N AT E to have an amazing, customerfriendly staff. They feel it’s equally as important as the quality of food.

Some of the staff are featured here with their favorite dishes, big hearts, warm smiles, and one new, VERY special, future employee!

22 WEST FOURTH STREET, BETHLEHEM

610.849.2673

ROASTEDBETHLEHEM.COM

39

Planet Earth-sized love F D M A R K E T is a sustainable goods shop and zero-waste refillery on a mission to make sustainable living obtainable and appealing for everyone.

“We think there is something really remarkable about taking it back to the basics.

Less waste, more intentionality. Less packaging, more beauty,” says Jackie. Shop the thoughtfully curated collection of eco-friendly goods to help reduce waste.

“I love this store! They have so many incredible, affordable, and sustainable options. They make transitioning to a more eco-friendly lifestyle so simple. It’s also one of my favorite places to get gifts for friends and family.”

Kennedy

Jackie Bassett, CEO

Community

All are welcome at FD Market! No matter where you are on your sustainability journey, we are here to encourage and guide you. We aim to provide an inclusive, judgement-free zone where we can all learn and grow together.

348 MAIN STREET, EMMAUS

888.450.5333

Sustainability

We strive to carry products that are truly sustainable in all aspects—not merely end of life. When sourcing products, we consider factors beyond material and reusability.

We research how the product was made, who made it, how they were treated, and where it will go when we are done with it.

FDMARKETCO.COM

40 OPENING AT THE END OF MARCH/EARLY APRIL: 158 NORTHAMPTON STREET, EASTON

E ducation

We are here to provide resources and insight on how to use our products to live more sustainably.

Don’t hesitate to ask our team members any questions you may have.

Assistant Director, Rachel Bell

Director & Curator, Ward Van Haute

hom e i s where the

art is

W I T H A S E A S O N A L R O TAT I O N O F LO C A L A RT, this fully furnished, beautifully designed, and meticulously curated gallery has something for everyone. Focusing on artwork from local and regional creators—from handmade jewelry, handblown glass, sculptures, photos, paintings, and prints—Bethlehem House Gallery believes that everyone can fall in love with art collecting.

Stop in today, check out the current exhibit, chat with a friendly and knowledgeable gallery assistant, and walk away with one of a kind artwork—that was, no doubt, made from the heart.

459 MAIN STREET, BETHLEHEM

610.419.6262

BETHLEHEMHOUSEGALLERY.COM

41

Love the way you feel A C O M M U N A L LO V E of Cannabis stands at the heart of Bloc Dispensary. They have seen firsthand how it can help people in the community discover the best versions of themselves. Cannabis culture is built around care and support for one another. Bloc is proud of their compassionate care advocates that serve their community and are motivated to provide the best for their patients.

42

3650 NAZARETH PIKE, BETHLEHEM

They strive to establish deep connections with their patients, joining them on their healing journey.

No matter where you come from or what your story may be, they’re excited to welcome you to the Bloc family. Join their loyal customers in Bloc dispensaries nationwide to enjoy carefully curated products, expert advice, and honest connections with like-minded people.

484.214.5400

BLOCDISPENSARY.COM

HELLO@BLOCDISPENSARY.COM

The title of the show says it all,

Similar

but different W I T H T H E R E C E N T passing of the two most powerful creative forces in Michael Lebson’s life, his mother and grandmother, the show itself is now similar but different beyond the name.

The show gets to the heart of the matter, of what it means to make art, and why we do it.

The exhibition runs March 15 through May 1 at ARTHAUS. For hours of operation, contact RE:find at 610.841.4866

Follow Lebson on Instagram @michaellebson

Large Stacked Block 2022 48” x 36” Mixed media on canvas ARTHAUS AT 645 HAMILTON STREET, ALLENTOWN

FOUNDATION.APP/@MICHAELLEBSON

If you’ve been lost, it’s time to RE:find yourself R E : F I N D H A S B R O U G H T a bit of luxury to Downtown Allentown and owners Ron and Jon along with manager Reetha are here to help you discover the magic. The store has become a one-of-a-kind shopping destination for contemporary furniture, vintage finds, accessories, gifts, and fine art. As one customer put it, “There’s nothing like this anywhere near the Valley.”

645 HAMILTON STREET, ALLENTOWN

610.841.4866

REFINDALLENTOWN.COM

43

Reach for something distinctively different

B E A N B AT H C A F E is a family-owned business celebrating over 10 years in Bath. Drop by for a quick beverage using the drive-thru or dine inside or outside with a breathtaking view of the nearby rolling hills.

44 2425 PLAZA COURT, BATH 484.287.2326

BEANBATHCAFE.COM

WE ARE ASTOUND.

Your passions are what fuel us to keep innovating.

W E ’ V E B E E N A PA RT of your community for years, providing reliable Internet, TV and phone services, and 24/7 customer support.

We’re evolving to better serve you, your passions, your work, your life. We’re evolving so that you can connect to a world of astounding possibilities. Introducing Astound Broadband powered by RCN. 2124 AVENUE C, BETHLEHEM

1.800.4.ASTOUND

ASTOUND.COM

45

STRONGER

than ever

Alloy5 employees stay connected.

S TA RT TA L K I N G A B O U T Friday lunch on Monday morning.

Find a local spot, try a new cuisine, support a fellow small business.

When architects Michael Metzger and Randy Galiotto planned a strategy to hire for their rapidly expanding firm Alloy5, they wanted to create an environment where people felt safe, secure, and, most of all, happy.

Free lunch on Fridays is one of several benefits employees of Alloy5 now enjoy, in addition to

46

530 WEST BROAD STREET, BETHLEHEM

more vacation time, expanded holidays and revised family leave.

and all employees are given the option to work from home two days a week.

“It’s not really about the food, although everyone enjoys that,” Galiotto said.

“The team comes together every Friday.

Sometimes we talk about a project, but most of the time we just chat.”

“The pandemic made us more self-reflective,” Metzger said.

“We thought about our employees and we thought about their families.

Everything felt very connected.”

A people-focused approach to firm operations has helped Alloy5 double in size despite the challenges of the pandemic. Since June 2021, 11 new designers and architects have joined the company. One employee is fully remote,

Happy employees produce better work, and a low-stress environment allows creativity to flow.

610.419.4055

ALLOY5.COM

“We’re in a good position moving into 2022 and beyond,” Galiotto said.

“We’re excited about the future.”

Abby Ogden, owner, with her family and their dog.

Linda

Capturing

the moment

F I N D I N G T H E P E R F E C T S P O T for events, parties, micro-weddings, or photoshoots is like spotting an exotic animal close-up on a safari. Even Linda doesn’t believe such a place exists (just look at her face). But it does! Backdrops, furniture, and props—all under one roof at Fox & Finch Studios.

For moments that matter, book them at Fox & Finch!

502 SOUTH CLEWELL STREET, FOUNTAIN HILL

610.653.7850

FOXANDFINCHSTUDIO.COM

47

Before

“

When I decided to redesign my mother’s diamond ring, I needed to go to someone who would respect the sentiments and emotional attachment the ring held for me. Susan’s ideas were immediately embraced, generating a piece of art.”

L I N D A , A L L E N T OW N

After

Honoring past

and future

J E W E L RY R E I K I (YES, it’s a thing) is the transference of energy and (re)design to both honor the past and recognize new beginnings.

Specializing in heirloom pieces and one-of-a-kinds, Susan books a limited number of custom appointments monthly to ensure she can give each special project the attention it deserves.

48 1746 WEST ALLEN STREET, ALLENTOWN 610.434.8001 SUSANBELLAJEWELRY.COM

It all begins in the kitchen

A T H O U S A N D D E TA I L S go into a perfect dining experience. At the Apollo Grill, they truly believe in providing a magical experience with professional service and quality and consistent food. When you love what you do, your pride and passion for your craft comes through.

Apollo

Jasmeet, Alice, and Kaycie are well-versed in that. Every day, the three of them, along with the creative culinary team give it their all to make guests extremely happy. Alice, our Executive Chef, runs a smooth operation in that kitchen.

85 WEST BROAD STREET, BETHLEHEM

610.865.9600

APOLLOGRILL.COM

49

Life-changing

business

PA RT H E N I A , or “Peaches,” as her clients lovingly refer to her, is the owner and founder of Mungin’s Victorious Professional Cleaning Service. As a single mother of three girls and a survivor of abuse, Peaches wanted to change her life, help others, and raise her girls to be strong, confident women. After four years of cleaning residential facilities, Peaches decided to take her business to the next level and began cleaning office buildings. “No one will clean a space better than me. No one. I pour my heart and soul into what I do. I work hard so my clients don’t have to,” she said. For reasonable prices, remarkable service, and peace of mind, contact Mungin’s Victorius Professional Cleaning Service for all of your cleaning needs.

Now accepting new clients!

MVP 50 2222 VILLAGE ROAD, OREFIELD

484.350.6055

MUNGINS-VICTORIOUS-PROFESSIONAL.BUSINESS.SITE

CLEANING SERVICES

On stairs from left to right: Meghan Mengel, Awestruck Marketing Group; Joseph Figueroa, Annie Mac; Anna Molinari, Venture X; Vinny Chrepta, Wambi

From left to right: Meghan Burke, Colin Coleman, Kate Hughes, Fig Lehigh Valley; Terry Wallace, Venture X; Tina Cantelmi, Judith Adele Agentis Charitable Foundation; Michaella Wallace, Awestruck; Matt Czelej, Growth Couture; Kyro, Growth Couture; Jayme Adams, Venture X

EXCEPTIONAL OFFICE SPACE FOR YOUR GROWING BUSINESS SCAN BELOW TO CLAIM YOUR FREE 1-DAY PRODUCTIVITY PASS

PRODUCTIVITY PASS ADMIT ONE

VENTURE X provides world-class office space, amenities, and services—meticulously designed for your wellness and productivity. Whether you’re a solo entrepreneur, a small business, or a global company with a local presence, Venture X is the ultimate productivity-booster—with the freedom of flexible, all-inclusive pricing. staffed reception 40 private office suites fully stocked cafe event space multiple conference rooms collaboration spaces 24/7 access 306 SOUTH NEW STREET, BETHLEHEM

484.403.0077

VENTUREX.COM

51

Dress Shirts

Happily Delivering Every Wear Scan here for a special offer!

D E L I V E R I N G C O N V E N I E N C E , peace of mind, and most importantly, more time! Focus on daily routines, special occasions, and everything in between, while Your Neighborhood Dry Cleaner cleans and delivers what you need to get you there.

Home and office pick up and delivery—leave the driving to them! Woman owned, sustainably driven, quality delivered.

Blouses Sweaters Suits Coats Comforters Quilts Bed Linens Table Linens

52 1210 WEST TURNER STREET, ALLENTOWN 484.274.5737 YNDCLV.COM

Table Linen Rental Alterations and Repairs Shoe Repair Wedding Dress Preservation Curtains and Drapery Wash and Fold Laundry

New for 2022!

Your history is not your destiny.

BAR40 is here to help you turn ‘one day’ into day one.

BAR40 OFFERS WO R K P L A C E W E L L N E S S presentations based on the bestselling BAR40 Achieving Personal Excellence book.

These one-hour sessions are designed to provide your team the tools to look, feel, and perform their best!

Eric Bartosz, Founder of BAR40

Scan here to learn more about Workplace Wellness presentations

Piper the Pug

INFO@BAR40.ORG

484.809.9215

BAR40.ORG

53

It's not

T O M E E T D E B is to be inspired by her. Both things happen almost simultaneously, like magic! This self proclaimed “Princess of Pivots” and “life-long pursuer of happiness” makes you feel right at ease. Using her passion for challenging and supporting people in building a mindset of courage, Deb is a published author, the host of the Think Courageously podcast, and the President and Chief Ignitor of The Think Good Company. The organization offers a variety of services, presentations, and both one-on-one and group workshops to cultivate courageous and compassionate people and workplaces. Create your own wand of courage, and contact Deb to take your first step toward change.

Elevate Your Voice features the stories of 14 incredible women that Deb has learned to love and support.

HOCUS POCUS

F Deb Cummins Stellato, President and Chief Ignitor at The Think Good Company

Deb’s chapter is called Living and Grieving with Courage. “Sometimes you choose your story. Sometimes it chooses you. This is the unwanted, unexpected story of my 364-day grief journey. A story told in snapshots. The indelible pictures of an unimaginable year. It is a tribute to both of my parents.”

All proceeds will go to a nonprofit called Kiva. Their goal is to fund microloans for women to start and grow their own businesses.

54

DEB@THINKGOODCOMPANY.COM

610.349.8403

THETHINKGOODCOMPANY.COM

Scan here to learn more!

Compassion

starts with your fork A S A N E T H I C A L V E G A N , Danielle set out to make a cake to satisfy her own sweet tooth. She had no idea that she’d open the first vegan bakery in existence, much less revolutionize baking and capture the hearts and palates of dessert lovers everywhere.

While her desserts have earned her many awards and a lot of national and international recognition, Danielle’s main motivation remains in helping animals.

Emphasizing that they inhabit Earth with us, not for us.

Vegan Treats follows the cruelty-free path and satisfies both the palate and the conscience, inextricably linking the business of dessert with the ethics of caring about animals. In a small but meaningful way, with each bite you take of delicious Vegan Treats, we are one step closer to a more humane way of living.

1444 LINDEN STREET, BETHLEHEM

610.861.7660

VEGANTREATS.COM

55

ELEVATE

the Everyday

B U S I N E S S OW N E R , I N T E R I O R D E S I G N E R , and lifelong Lehigh Valley resident Wandra Cain—the woman behind WCA Interiors—has long recognized that design is about more than just putting pieces together.

For over 15 years, Wandra has found the joy in talking to her clients about how to create their place of solace and tranquility. She not only focuses on the beauty of the space, but also on making sure that function and comfort harmonize. Your home, she says, should tell the story of who you are and be a collection of what you love.

And no, having a big budget is not a necessity for teaming up with Wandra.

She believes that we should all curate a space for ourselves, no matter how big or how small it may be.

“I have learned to listen for the smallest details that matter the most to my clients,” she says. And when those big reveals happen at the end of a project, the smiles on her clients’ faces are worth every ounce of the creativity and hard work it took to get there.

Visit Wandra’s show room at the 2022 SOTA Show House, benefitting the Allentown Art Museum, from April 30–May 15.

More info at sotapa.org/sotashowhouse2022.

56 1733 WASHINGTON BOULEVARD, EASTON 610.393.0757 WCAINTERIORDESIGN.COM

@WCAINTERIORS

Seeing is believing S I N C E 1 9 9 8 , Fox Optical has made it their mission to bring high fashion eyewear to the Lehigh Valley while also supporting the area’s rich artistic community.

Fox has always been proud to give back to the community they live and work in, the vibrant SouthSide, by participating in First Friday celebrations and showcasing local artists and musicians in their gallery.

Over the years, Fox has highlighted over 130 artists! They love being a part of the heart and soul of the SouthSide and Lehigh communities.

This April is bittersweet. It is their 24th anniversary, but also the oneyear anniversary of Bella’s passing. Bella worked for 14 years as the “official greeter” at Fox Optical. Her gentle spirit is missed by many.

28 EAST THIRD STREET, BETHLEHEM

Owner, Dr. Timothy Fox 610.332.2400

FOXOPTICAL.COM

57

Offerings Seasonal dishes Handcrafted beverages Indoor and outdoor event space Overnight stays

Greeted with a Smile W H E N J O H N A N D LY N N N O B L E P U R C H A S E D The Wilbur Mansion in 2016, all they knew is they wanted to create something special at the gateway to South Bethlehem. Wanting to share the beauty of this exceptional, historic mansion, they decided to create a boutique hotel with fine dining, expand and create a modern space for weddings and events, build The Wilbur Views—a 50-unit apartment complex (now renting), design and construct a 12-foot smile to uplift the community, and unexpectedly save some birds.

Read the incredibly inspiring story of how they came together with the community to Save the Swifts (now the official Bird of Bethlehem) the story behind the Smile Sculpture, and everything else you need to know about this family’s journey and this extraordinary project at wilburmansion.com.

Opening in the summer of 2022, the Noble family is excited to share the magic of the Wilbur by hosting your celebrations and unforgettable experiences.

Meet the Noble Family Lynn, Bailey, Casey, and John

58 201 CHEROKEE STREET, BETHLEHEM INFO@WILBURMANSION.COM WILBURMANSION.COM

A casual-style bistro

with a twist

K E N D A L C O N R A D knows good food when she eats it. “I love Twisted Olive because not only is everything on the menu made from locally sourced ingredients, each bite is like a little forkful of perfection! The food here has made me a better singer...just kidding...or am I?” Come see what Kendal’s singing about and make reservations or take home a delicious meal today.

@TwistedOliveBethlehem @kendalsbites @kendalconrad

Open Monday: 4 – 10 pm | Tuesday-Saturday: 11:30 am – 10 pm

51 WEST BROAD STREET, BETHLEHEM

610.419.1200

TWISTEDOLIVEBETHLEHEM.COM

59

EMOTION is contagious Videos created with heart, soul, and intention.

E V E RYO N E H A S A S T O RY. Tell yours thoughtfully and creatively with the masterful guidance and direction of Zeptepi Creative. They treat their clients like family. The end result? Stories that stand the test of time. Book the Zeptepi team to film your next event, promote your business, or document your loved ones.

Scan the QR code to view their portfolio of videos.

60

425 ALLENTOWN DRIVE, ALLENTOWN

610.228.0898

ZEPTEPICREATIVE.COM

Springtime Events LE H IG H VA LLE Y BOOK FE STIVA L

March 26 Bethlehem Public Library lvbookfest.com SOUTH S I DE A RT S D I STRIC T CLE A N U P

April 2 South Bethlehem southsideartsdistrict.com/join-us K ATE H UG H E S: Most Flammable III: Amsterdaaaammmmnnnn

April 8 Frank Banko Alehouse Cinemas ArtsQuest $26 for adults, $24 for students & seniors, $23 for ArtsQuest Members steelstacks.org/event

G RE ATE R LE H IG H VA LLE Y FI LM M A KE R FE STIVA L

LE H IG H VA LLE Y WICKE D PL A NT FE STIVA L

H I STORIC D I STRIC T CLE A N U P

A N N UA L DOWNTOWN FI N E A RT & CR A F T S HOW

May 1 SteelStacks facebook.com/steelstacks/events

April 9 ArtsQuest steelstacks.org/festivals

April 23 Starts at Sun Inn Courtyard getdowntownbethlehem.com/ historic-district-clean-up

May 7–8 Downtown Bethlehem Main Street bfac-lv.org/downtown-bethlehem-fineart-and-craft-show

ST. LU KE ’ S H A LF M A R ATHON

TH E FRE DDY AWA RDS CE LE B R ATION

April 24 Allentown stlukeshalfmarathon.com

G RE E N LE A F SOTA S HOW HOU S E

April 30 – May 15 sotapa.org/sotashowhouse2022

May 26 State Theatre or watch on WFMZ freddyawards.org

M AYFA I R FE STIVA L OF TH E A RT S

May 27 – 29 Cedar Crest College cedarcrest.edu/mayfair

Put your heart back into your craft C O M E H E A L your heart and soul with Northampton Community College personal enrichment programs. Were you called to return to old hobbies or lose yourself in learning new skills during the pandemic?

Choose from nearly 200 non-credit classes with expert instructors in our Fab Lab, kitchen, dance, fitness, and art studios.

511 EAST THIRD STREET, BETHLEHEM

Woodworking

Glass Fusing

Metalworking

Jewelry Making

Molding & Casting

Cooking

610.332.8659

FABLAB@NORTHAMPTON.EDU

61

Coffee and cuddles

“If we can educate and bring our community awareness and resources that can help them potentially keep their pet or not have to surrender, that’s what we want to do.”

C O F F E E D AT E S in Easton that include cute, cuddly, and furry companions—there’s no better way to enjoy a cup of joe!

The Center for Animal Health and Welfare (CAHW) has been around for over 100 years and has now expanded beyond its adoption shelter in Williams Township.

The Project Paw community resource center (which stands for placement, advocacy, and well-being) hosts Betty’s Place (cat café) and Resale to the Rescue (thrift store). The cafe emphasizes community education while providing more funding for CAHW, and both the cafe and thrift store provides funded community outreach programs.

“We wanted a space that we could truly involve the community in a way that is beyond just adoption,” said Kelly Bauer, Executive Director of CAHW. CAHW Executive Director, Kelly Bauer

62 1165 ISLAND PARK ROAD, EASTON 610.252.7722 HEALTHYANIMALCENTER.ORG

Next Generation Investing in the

“MY HEART’S DESIRE is to be a good granddad to my grandkids. I believe there is a special piece to the puzzle of life that grandparents provide and I want to do that well,” Dave Park says. Dave and Tina Park, future Garden Spot Village residents, enjoy spending two days a week with their grandchildren, making memories and instilling life lessons in ways that only grandparents can do.

Find your purpose at gardenspotvillage.org.

433 SOUTH KINZER AVENUE, NEW HOLLAND

717.355.6000

GARDENSPOTVILLAGE.ORG

63

306 South New Street, Ste 110 Bethlehem, PA 18015

presorted standard us postage paid fig industries 17604

Fig Industries is redefining success through social impact and environmental accountability to the communities we serve.

Please pass this Fig on or recycle it.