Fig Bethlehem Summer 2020

ISSUE No

27

S U M M E R 2 02 0 Celebrating local shopping, dining, arts, events, and community

City of

Bethlehem Loving Local Issue

Let’s Work Together!

Is 2020 the year to launch your brand, fortify your place in the market, or take things to the next level?

We’d love to work with you! F I G I N D U S T R I E S . C O M

W H AT W E D O

Meaningful and strategic brand design and marketing that elevates ideas, changes perceptions, and inspires action.

Fig Industries is redefining success through social impact and environmental accountability to the communities we serve.

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103 SOUTH DUKE STREET, L ANCASTER

717.394.7737

FIGINDUSTRIES.COM

Brand Audit

Packaging Design

Naming & Positioning

Marketing Strategy

Logo Development

Professional Photography

Print Collateral

Launch Planning

C R E AT O R S A N D PRODUCERS OF

Local love

We’re proud to be a part of a community that has come together in the face of extraordinary challenges—with empathy and dedication to listen, to learn, and to act with love.

Our thanks to Bekah Rusnock for this issue’s stunning cover image. You can check out more of Bekah’s work on Instagram at @igbethlehem—she’s the artist behind the beloved account that’s chock full of Bethlehem love.

giving back

authentic(s)

Feeding the Lehigh Valley through the toughest of times: Katarah Jordan and Second Harvest Food Bank.

Tireless advocates for Bethlehem’s small businesses: Tammy Wendling and Missy Hartney.

PA G E 4 0

PA G E 3 2 & 3 3

local arts, at home Enjoy concerts from your couch: Live from IceHouse Tonight.

PA G E 1 4

socially distant support Join events and shop virtually: Downtown Bethlehem Association.

PA G E 3 4 & 3 5

IN THIS ISSUE

And of course,

great shopping, dining, arts, events, and community— as always.

KEEP READING

social mission Learn more about our 2020 Social Mission Partner: Monocacy Farm Project.

PA G E 3 9

back to bethlehem Outdoor and curbside in the SouthSide Arts District.

PA G E 2 8 & 2 9

ISSUE 27 / SUMMER 2020 / BETHLEHEM, PENNSYLVANIA / LOVING LOCAL ISSUE

C R E AT E D A N D P RO DUCE D BY F I G I N D U S TR I E S Creative thinkers and makers with a forever mission of Design For Good.

Learn more about our mission and meet our team at figindustries.com.

PUBLISHER Fig Industries

WRITER Kate Racculia

PHOTOGRAPHER Karlo Gesner

DIRECTOR Kiera Wilhelm

DESIGNERS Pete Rodriguez Jason James Emily Hartung Emily Schlotter

ACCOUNTING Matt Brandt

PRODUCTION Melissa McDade Tina Interrante

D I G I TA L Amy Hynes

C O M M U N I T Y PA RT N E R S & C O N T R I B U T O R S IceHouse Tonight

Touchstone Theatre

Downtown Bethlehem Association

SouthSide Arts District

ALL THINGS SOCIAL Look for Fig Bethlehem on Facebook and Instagram for daily coverage of local entertainment, events, food, and community.

A D V E RT I S I N G I N F I G To find out how you can strategically and effectively market your business through the Fig communications package, contact Kiera Wilhelm at kiera@figindustries.com.

Fig Industries is redefining success through social impact and environmental accountability in the communities we serve.

Learn more about our B-Corp certification at figindustries.com/designforgood.

Fig Industries, LLC has made every attempt to ensure that all information contained in this publication has been obtained from reliable sources, but all such information is provided “as is” with no guarantee of completeness or accuracy. The views of contributors do not necessarily reflect the views or policies of Fig Industries, LLC. Fig Industries, LLC cannot be held responsible for errors or omissions contained in, or reliance made upon the contents of, this publication. Copyright: Copyright 2020 © Fig Industries, LLC. All rights reserved. Photography or page layout contained in Fig shall not be reproduced, in whole or in part, without the specific written permission of Fig Industries, LLC. Contact 717.394.7737 or studio@figindustries.com.

A NOTE FROM FIG

Moving forward, together.

J U S T D AY S A F T E R the launch of our spring issue, the world as we knew it starkly changed. What started as a surreal and temporary situation quickly escalated into months of uncertainty for the future of our community.

With little time to plan, our city began operating in new ways, to keep things running while keeping us safe.

As I write this letter—as the Lehigh Valley is slowly emerging from quarantine amidst an ongoing health crisis and an uncertain economic climate—there is a renewed and impassioned urgency calling us to address this country’s long history of racial injustice and take action toward anti-racism. Marches and vigils have gathered this community, and communities all over the world, to unite around this critical cause, masked for safety against the pandemic that continues.

Faced with intertwined crises, our local small businesses have found themselves navigating an unpredictable and ever-evolving landscape of challenges. And not only have they navigated it, but many have gone above and beyond—supporting frontline and essential workers, connecting with nonprofits, speaking out, and serving the community in extraordinary ways. And, with an abundance of local love, you have rallied around them.

In this issue, you’ll read how, in a climate of constant uncertainty, those businesses are moving forward one day at a time. Please use these pages as a guide to support them. To do so means you’re supporting your neighbors, your friends, and a vital part of our community.

Photo credit: Lynne M. Mikulak

The events of these past few months have acutely reminded us of how precious life is. How precious our neighbors are. And how critical it is to use this time of crisis to act as a force for good. We have witnessed unity, generosity, and collaboration. Neighbors springing into action to give relief to individuals and businesses.

Peaceful protests allowing long-silenced voices to be heard. Amongst the turmoil, there is a sense of hope.

Before closing this letter, we must express our thanks to essential and frontline workers for their heroic contributions to the community—for their bravery and sacrifice over these past months. Words cannot properly express our gratitude; we are humbly in your debt.

Loving local is at the very core of our mission. Thank you, Fig readers, for loving all things local with us—for being generous with your support of small businesses that need us now more than ever, for extending a helping hand to neighbors in need, for getting involved, and for doing your part. You inspire us every day.

F R O M S I X F E E T A W AY, KIER A WILHELM & THE FIG INDUSTRIES TEAM

LEHIGH VALLEY In the heart of the

LEHIGH VALLEY

2020

AVAILABLE AUGUST All inclusive and turnkey ready for businesses, large and small Of fering a flexible, af fordable, ever y thing-included of fice solution, meticulously designed for the future of work No lease, no utilities Exceptional location Beautifully designed and furnished Enterprise technolog y 24/ 7 access with smar t locks and CC cameras Administrative ser vices including print, mail, reception, and daily cleaning Conference rooms, cafe, lounge, and event space Next generation wellness: touchless office experience using motion sensors, QR codes, UGVI systems, and NanoSeptic technology

World-class office space, amenities, and services…

HERE IN THE LEHIGH VALLEY. 6

CALL TO RESERVE YOUR SPACE

484.353.6687

VENTUREX.COM

306 South New Street, Bethlehem, PA

FIND IN ALL THE PLACES

W H E N T H E PA N D E M I C C R I S I S H I T, our small businesses found themselves navigating a landscape of unpredictability and ever-evolving challenges. And the residents of Bethlehem and the entire Lehigh Valley rallied around them, to support them in new and different ways—with an abundance of local love. With this issue, we ask you to do the same.

Along with our friends at Venture X Bethlehem, whose generosity helped make this issue possible, we encourage you to support the independent businesses you will find on the following pages, and all local businesses, this summer and beyond. To do so means you’re supporting your neighbors, your friends, and a vital part of our community. And they need you more than ever.

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Bakeshop, Roastery, COM MUNIT Y HUB Owners Matt Hengeveld, Melanie Lino, and Dan Taylor

L I T C O F F E E R O A S T E R Y A N D B A K E S H O P is a collaborative business between bakehouse, Made By Lino and coffee roasters, Monocacy Coffee Co. Their shared cafe and storefront is a community hub for artists, writers, activists, and families. Growing on the SouthSide since 2017, Lit has helped steer interest in Bethlehem’s Arts District, and has worked alongside other SouthSide mainstays, such as Bonn Place Brewing, Homebase Skateshop, Molinaris, Café the Lodge, and The Flying V. Stop in for one of Melanie’s sea-salted rustic chocolate chip cookies or a heartwarming cup of Monocacy Coffee’s specialty coffee.

Eat Local

We’re so thankful for our Lit team. Despite necessary layoffs, they volunteered their time to help us out in other ways. We keep each other fed and in good spirits, and we check in on each other. Without them, the shop couldn’t be what it is. And we’re grateful for the Bethlehem community, who has been super supportive throughout this shift in our world, always looking for ways to support our business and making sure we do not fail. Thank you, Bethlehem!”

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Love, Melanie, Dan, and Matt

26 EAST THIRD STREET

484.626.0945

MONOCACYCOFFEE.COM

Live Local

This community that we are a part of, especially here in the SouthSide of Bethlehem, and the Lehigh Valley as a whole, has defined what it means to be a community. We have given care, and we have needed to be cared for. We’ve given support when we’ve been able, and we have leaned hard on our loved ones, our neighbors, and our community during this truly challenging time. To those of you who have gone out of your way to make our lives brighter, safer, and more connected, we love you.

Thank you from the bottom of our heart.”

– Connor Moriarty, Founder

Your Well-Being S TARTS OUTDOOR S R E S E T O U T D O O R S provides restorative and empowering experiences intentionally designed to nurture sustainable well-being. From individuals seeking healing and balance, to corporate and professional groups investing in a flourishing workplace ecosystem—the team at Reset Outdoors is here to help.

23 EAST THIRD STREET 484.893.4545

RESETOUTDOORS.COM

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Shop Local

Innovating Retail, Investing in Community T H E C O M M U N I T Y- M I N D E D T E A M behind Bethlehem’s Homebase Skate Shop and Easton’s 2nd Base Vintage is honored to be one of ten small businesses selected for a Future of Shopping Small Grant for innovation in retail from Main Street America and American Express—and we’re thrilled for them.

As always, the focus of our desire to grow is to find more ways we can positively impact the youth of our community—especially now when change is so needed. We are, and will always be, accountable to the kids. We say it often because it’s important for you to know—your support is why we continue to thrive. Thank you for choosing to support local small businesses.”

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29 WEST FOURTH STREET

610.866.0540

This $10,000 grant will be a big help to ensure we can keep pushing forward with our new business plans in the Lehigh Valley, even in these uncertain times,” – Owner, Andy Po

HOMEBASE610.COM

Bonn Place: A Family Affair

Drink Local

B O N N P L A C E B R E W I N G C O . is a family affair, literally. Owners Sam and Gina Masotto and their close-knit team brew their evolving list of awardwinning beers right here in Bonn’s friendly taproom, nestled in the SouthSide of Bethlehem. Living by the slogan, “Nice Beers for Nice People,” Gina and Sam will tell you that what’s most special about Bonn Place is the community that built it. So they give back—by supporting their neighbors and providing excellence in product and service to everyone who crosses their threshold. At Bonn, everyone is family.

The last few months of quarantine and pandemic have been nothing short of challenging for a lot businesses...small and large alike. However, there has been something truly special about how people celebrated and rallied around small business during this time. Allowing us to do whatever the law allowed, and responsibly, was a remarkable undertaking. We were able to maintain our responsibilities to our mission of providing a safe place for people to celebrate community. The overwhelming support, during these difficult times and beyond, will always be appreciated.”

310 -14 TAYLOR STREET

610.419.6660

BONNBREWING.COM

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Bill George Co-Founder, Touchstone Theatre

Danielle Konya CEO, Vegan Treats

Chloe Cole-Wilson Artistic Director, Basement Poetry

Kate Racculia Novelist

Kashi Johnson Chairperson and Professor, Lehigh University Dept. of Theatre

Hector Lopez (on right) Manager, SouthSide Ambassador Program

Calling Out Good O U R F I G G I V I N G B A C K A N D F I G A U T H E N T I C editorial features share the stories of impactful and inspiring members of our community: stories of people getting their hands dirty—doing creative, charitable, heartfelt work— from educators to activists, innovators to artists, and community leaders to star volunteers (sometimes all in the same person).

We love hearing that you’ve enjoyed these stories. We love it even more when you tell us they’ve inspired you to take action. We invite you to take action now, and share the story of someone you know who’s out there doing the good work.

To nominate an inspiring individual to be featured in Fig Authentic or Fig Giving Back, please email figbethlehem@figindustries.com with the subject line, “Fig Bethlehem Good Work.” We want to hear from you.

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LEARN MORE ABOUT FIG GIVING BACK AND AUTHENTIC AT FIGBETHLEHEM.COM

We want to hear from you.

Send your nominations to figbethlehem@figindustries.com

Support Local BEAUTIFUL , HANDCR AFTED custom rustic furniture and decor from locally reclaimed and salvaged materials, built right here in the Lehigh Valley.

M A D E -T O - O R D E R breakfast, lunch, and craft coffee drinks in support of mental health, with open-air dining in a tranquil mindfulness garden on Bethlehem’s Greenway.

R U S T I K R E H A B .CO M

CAFETHELODGE.ORG

C U S T O M A N D O F F -T H E - R A C K apparel for women that embodies both elegance and comfort, by local independent designer Lara Bly, on Bethlehem’s SouthSide.

S P E C I A LT Y R U N N I N G S T O R E

L A R A B LY.CO M

A ARDVARKSPORTSSHOP.COM

on Bethlehem’s Main Street providing shoes, apparel, gear, and training groups for runners from beginner to experienced.

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2020 SUM M ER

LI V E FRO M

ICEHOUSE TONIG HT.ORG Local Arts in Your Living Room

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56 ADDRESS, RIVER STREET L ANCASTER ICEHOUSETONIGHT.ORG ###.###.#### WEBSITE

Opening Fall 2020

Doing Democracy:

Photography from the George Stephanopoulos Collection WH AT DOE S IT LOOK LI KE TO DO DE MOCR AC Y ? Explore the unfolding process of American democracy through an array of photographs that shine a light on significant events of the 20th century and the present—featuring world leaders, the media, politicians, civil rights movements, and everyday Americans.

COINCIDING WITH TH E 2020 U.S. Presidential Election, the exhibition and related programs will engage issues of democracy in all its forms, providing a platform for participants from all political perspectives to share their ideas and opinions.

TH I S E XH IB ITION has been co-curated with students and faculty from the Departments of History, Political Science, Communication, Journalism, and Art, Architecture and Design.

Join LUAG for interactive programs that explore the exhibitions and collections led by Lehigh students and community members.

Danny Lyon, Bob Zellner, Bernice Reagon, Cordell Reagon, Dottie Miller (Zellner), and Avon Rollins; 1963

420 EAST PACKER AVENUE

Leonard Freed; March on Washington, Washington DC; 1963

610.758.3615

VISIT LUAG.ORG FOR DATES, TIMES, AND MORE INFORMATION

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Tarts & Cakes

BONJOUR!

Catering

Macarons

Delicious French Pastries

Next Door

Fleur de Sucre Chef Muriel Pfefer

A HIDDEN LEHIGH VALLEY GEM . . . BY WAY OF FR ANCE! Chef Muriel Pfefer earned a PhD in theoretical physics before moving to the United States with her husband. When she began to miss the French foods that shaped her childhood, Muriel taught herself how to bake traditional French desserts and viennoiseries.

In 2015, Muriel took her passion back to France, where she studied at the renowned Ferrandi School of Culinary Arts and received the French pastry chef diploma with honors. Now back in Bethlehem, Muriel blends her scientific background with her refined culinary training to create delicious desserts with precision, rigor, and elegance, that look as good as they taste.

Custom orders are packaged with love, and delivered locally or available for curbside pickup.

ORDE R FOR PICKUP OR LOC AL DE LIVE RY on Facebook at @fleurdesucrebakery, on Instagram at @fleur_de_sucre_patisserie, or email muriel.pfefer@icloud.com

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FACEBOOK.COM/FLEURDESUCREBAKERY

484.635.5837

OFFE RING : Macarons Custom Cakes Entremet Tarts Babkas Eclairs Croissants Catering...and more!

Essential To Your

Well Being

AT T H E C E N T E R O F T H E H O U S E , four walls hold the pulse—mimicking the center of our own house: ourselves.

At Nu House, these 5 practitioners come together as the heart, symbolizing the unity they encompass with their individualized passions to provide the necessary journey to be traveled for: YOU. Providing essential care, Nu House practitioners “round table” each patient’s case, blazing a trail to be traveled for a comprehensive experience of body, mind, and soul. The Nu House Tribe believes in providing this most optimal vessel of wellness for all their clients. Therefore, finding yourself at THE HOUSE affords the “vessel” in which to repair and thrive, with the variety of many advanced modalities offered.

Guidance and growing in an amazing environment redefines healthcare, all under this roof. We hope to see you soon.

A

healer does not heal you.

A healer is someone who holds space for you while you awaken your inner healer so that you may heal yourself.

With Love, Nu House LEFT TO RIGHT:

Timothy McCormick

Dr. RJ Swingle

Michael Lear

Tonie Chicchi

Anastasia Pierre

19 SOUTH BANK STREET, EASTON

610.438.1765

NU-HOUSE.COM

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Three Brands, One Bethlehem

Eclectic

Warren & Derrick Clark, Co-founders

FI N D + FU R N I S H M E M B E R R E WA R D S Domaci has created a loyalty program with exciting and exclusive rewards to say ‘thank you’ to their amazing customers! Best of all, you can earn and use points across their family of local retail brands including Domaci, Watson Loft, and the Christmas City Shoppe—three brands proud to have been born in one great city.

S H O P + E A R N + S AV E Earn 1 point for every $1 you spend to receive exclusive offers and benefits!

Approachable

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484.892.6486

DOMACIHOME.COM

|

WATSONLOFT.COM

|

Magical

CHRISTMASCIT YSHOPPE.COM

Dear frontline workers, Thank You. T O D AT E , T H E T E A M AT R O A S T E D has provided more than 1,000 meals to frontline workers who have been working hard throughout the crisis, keeping our community safe.

“Wonderful partnerships with Domaci, Run Lehigh Valley, FLAG of the Lehigh Valley, and Venture X—as well as generous donations made in memory of my mom Kathleen Johnson—have made this possible. We can’t thank everyone enough.”

Derek Wallen, co-owner of Roasted

QU OTE S O F THAN K S “I am an RN who works in the ICU at LVHN Muhlenberg. It was such a surprise to find our break room filled with a delicious Easter dinner awaiting us all after working so hard. Thank you for supplying us with such a delicious dinner. We so much appreciate it!”

“It was delicious! Puts a smile on our faces and in our bellies! Thank you Roasted for the support!”

22 WEST FOURTH STREET

610.849.2673

ROASTEDBETHLEHEM.COM

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More than just a small corner store...

HERE FOR OUR COMMUNITY through it all!

T H E T E A M AT S AY LO R S & CO B E LI E V E S I N doing business with heart. Everything on the shelves represents their thoughtful and conscious approach to food. Maria is your cook, and Tim is your (third generation!) butcher. It’s their hands that craft the Saylors experience, and it’s their mission to provide not only the best in customer service, but food you can trust, made with love.

Custom cuts of meat, packaged to order for your family’s needs Artisan sausages, steaks, wursts, and burgers for the grill Delicious, homemade shortcuts to make dinner at home easier Desserts to brighten up anyone’s mood!

We want to express gratitude to our customers for shopping and supporting a true, small local business!

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1105 MAIN STREET

610.838.6363

SAYLORSANDCO.COM

STAY AT H O M E DOG TR AINING M A N Y B U S I N E S S E S have had to find creative solutions for serving customers during the pandemic, and Educanine Training Services is no different.

All of Educanine’s most popular in-person programs are now also available as online courses with live class options. “It has been an exciting challenge to help dog owners navigate their new normal during both in-person and online lessons,” says owner and head trainer Kailly Muthard, CPDT-KA. CHECK OUT EDUCANINE’S WEBSITE AND FA C E B O O K & I N S TA G R A M F E E D F O R : I’m so inspired by our community rising to this occasion and supporting each other and our local small businesses.

Full digital programs and video consulting Free tips and tricks Monthly newsletter SERVING THE ENTIRE LEHIGH VALLEY

484.602.4054

EDUCANINETR AININGSERVICES.COM

”

Your dream kitchen, designed and built for the way you live

KITCHEN & BATH

Mariah Biery & Dan McGinty: Production Team

Bob McGinty & Casey McGinty: Design Team

LV I C ’ S S M A L L T E A M of reliable experts is a one-stop shop for your remodeling needs. Count on help along the way from project manager Mariah Biery, and on-site expertise from co-owner, and Bob’s brother, Dan McGinty.

B O B M C G I N T Y and his daughter, Casey want to help you envision a more creative use of your space—and save you the expense and headache of a major move, new construction, or costly addition. Their kitchen and bath designs, enhanced by 3D renderings, are centered on function, efficiency, and aesthetic.

LVIC will treat your home and family like their own, and don’t be surprised if you become friends along the way. Trust their family to give yours a positive remodel experience.

610.791.4225

BUILDWITHLVIC.COM

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INTRO DUCIN G :

WARDOG SPIRITS

Traditional Methods, Newfangled Technology

Dewey Teague; Master Distiller

T H E B E AU T I F U L G R A P E S G R OW N at Black River Farms have grown into something more!

Andy Warner (aka “Wardog”), owner

Once he and his wife Kris established Bethlehem’s own Black River Farms, owner Andy Warner had a vision of creating vodka from the grapes grown on their nine acres of sustainably farmed vines. Using their home-grown grapes, which create a neutral, gluten-free spirit in the vodka distillation process, Wardog Spirits was born. Since then, the Wardog team has produced a variety of other spirits using specialty grains, corn, and rye grown at local farms.

WA R D OG A NTI S E P TI C H A N D SA N ITI Z E R To give a shield to those thrust into the front lines, the team at Black River Farms and Wardog Spirits dedicated an entire still in the distillery to make the alcohol necessary to create high quality hand sanitizer. They’ve donated hundreds of gallons to essential workers thus far.

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BL ADDRESS, ACK-RIVER-FARMS.COM L ANCASTER ###.###.#### 484.935.1011 WEBSITE 2472 BL ACK RIVER ROAD

HERE FOR YOUR

FI NANCIAL SECURIT Y

J E N N I F E R C E N E V I VA , A A M S 速, A D PA 速 While many things have changed over the past couple of months, so many remain the same. Our commitment to our clients and the security of your families and futures is our main focus.

We are here for you and all of our Bethlehem neighbors, offering phone and web conferencing appointments to keep you informed, on track, and secure in your financial future.

Jennifer Ceneviva, AAMS速, ADPA速 Financial advisor

83 WEST BROAD STREET 610.865.7959 EDWARDJONES.COM/JENNIFER- CENEVIVA MEMBER SIPC

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Real food M A D E W I T H LOV E & T R A N S PA R E N C Y

ORGANIC AND LOCAL INGREDIENTS O P E N F O R TA K E O U T A N D O U T D O O R S E AT I N G C O N V E N I E N T LY O R D E R O N L I N E O R B Y P H O N E

S E RV I N G F R E S H , W H O L E , O R G A N I C , A N D LO C A L FO O D , Green Vida Co. offers cold-pressed juices that retain the vitamins and nutrients contained in the organic fruits and vegetables they come from.

All of their 100% raw juice is bottled and pressed in-house, using no HPP or pasteurization of any kind.

OFFERING:

Organic Cold-Pressed Juice

Sandwiches & Wraps

Juice Cleanses

Smoothies & Bowls

Farm-to-Cup Coffee Organic Salads

We’d like to thank our community for their support during these uncertain times, and for helping us donate over 300 immune-boosting, cold-pressed juices to first responders in the Lehigh Valley.

It was incredible watching everyone come together to help our frontliners, and we are so grateful to be part of it.�

Juice Cleanses Now Available

Give your digestive system a break, replenish nutrients, and boost immunity naturally.

Scan for menu or to order online

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1800 SULLIVAN TR AIL #330, EASTON

610.438.4112

GREENVIDACOMPANY.COM

BETHLEHEM HOUSE G A L L E R Y is thrilled to introduce the launch of the brand-new Art House Resources. Let the experts at BHG select, frame, and install artwork in your home or business!

Learn more at arthouseresources.com.

Let us help take you home.

IT’S A PLACE TO HANG YOUR HAT, AND YOUR ART.

The home is a representation of who we are, who we were, and who we will become. Home is so many things.

Where we live, where we spend the majority of our days now, our home has become something new, something different.

And perhaps with the addition of one-of-a-kind, original artwork, the home can become beautiful and even more

Illustrated above: Director/Curator Ward Van Haute, Gallery Assistant Rachel Bell, and Assistant Curator Michael Lebson

meaningful. Art matters. Artists matter. The home matters.

Look at the walls, the shelves, and the furniture. Really see the space, take it in, and then close your eyes. Imagine what the space can transform into.

And when the day comes, visit our exquisite gallery. Come meet our wonderful staff. Let us help take you home.

LOVE , BETHLEHEM HOUSE GALLERY

459 MAIN STREET

610.419.6262

BETHLEHEMHOUSEGALLERY.COM

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D U R I N G T H E R E C E N T C O V I D -19 PA N D E M I C , Moravian College faculty and staff responded quickly to make sure our students were safe and never missed a day of classes.

We’re Ready

for you

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1200 MAIN STREET

610.861.1320

MOR AVIAN.EDU

AS AN APPLE DISTINGUISHED S C H O O L , Moravian students and faculty were well prepared to seamlessly make the move to online teaching.

M O R AV I A N H A S B E E N T H R O U G H A L O T S I N C E 174 2 , from the Revolutionary War to the Industrial Revolution, and we’ve always come out stronger and more innovative. We’re ready for what the next school year has in store—are you?

Love, The Team at Tuskes Homes

4511 FALMER DRIVE

610.255.7956

H ME

W H AT W E WA N T T O D O M O R E T H A N A N Y T H I N G right now is to thank our homeowners, new and old, who have trusted us for over 50 years. We’ve built thousands of houses in the Lehigh Valley, but you’re the ones who are turning them into homes. Thank you.

WELCOME

Happy New Homeowners

TUSKESHOMES.COM

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# Back to

Bethlehem W H E N YO U ’ R E A D O W N T O W N M A N A G E R on the brink of a typical spring, you organize community cleanups, order flowers to plant, and plan for a summer full of events to fill your shops and restaurants with guests. But when a quarantine happens and businesses pause—what does a Downtown Manager do then?

The answer: everything she can to help her businesses survive. Research loans and grants, hunt down helpful webinars, become a master of CDC guidelines, and create promotions to keep her businesses relevant and top of mind.

As I write this letter, we are on the cusp of going into the Green Phase of the quarantine, plans are being made again, and maybe, just maybe—an event or two. But first, let’s get businesses open!

When Governor Wolf made the call that retailers and restaurants could open again, I was thrilled to join leaders across Bethlehem (Angela DelGrosso of the Bethlehem Chamber of Commerce, Yadira Colon-Lopez of Community

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324 SOUTH NEW STREET

610.419.9180

Action Development of Bethlehem, and Tammy Wendling of the Downtown Bethlehem Association) to create the “Back to Bethlehem” campaign. #BacktoBethlehem is a call to the business community and community of Bethlehem to make a commitment of excellence to each other. Businesses make a commitment to follow CDC guidelines to ensure their patrons and staff are safe, and patrons make a promise to be patient as we navigate this new world. The campaign debuted on June 5th; the day our county moved into the Yellow Phase.

I invite you to join me in the SouthSide Arts District to shop your local shops and restaurants. They are the character of our town. They are our neighbors and they need your help now more than ever! Welcome #BacktoBethlehem!

Love, Missy Hartney SouthSide Arts District Downtown Manager

SOUTHSIDE ARTSDISTRIC T.COM

ARTS DISTR ICT small business G U IDE

In these ever-changing times, offerings may change too. Call or check individual websites for updates.

OUTDOOR DINING GUIDE Take in the fresh air, good food, and summer vibes! Outdoor dining is back in Bethlehem! The following SouthSide Restaurants are offering not only curbside to go, but outdoor dining. Reservations are highly recommended as space is limited.

(Many offer curbside and takeout, too!)

Anna’s Brick Oven Pizza

El Jefe’s

Jenny’s Kuali

Sotto Santi

Cafe the Lodge

General Zapata

La Lupita

SouthSide 313 Bar & Grille

Campus Pizza

The Goosemen The Funhouse Patio

Molly’s Irish Grille & Sports Pub

Steel Pub

Casa De Campo The Colony Meadery Bonn Place Brewing Deja Brew

Hill to Hill Grille Seven Sirens Brewing Company

Playa Bowls Roasted Social Still

Tally Ho Tulum ZEST bar+grille

CURBSIDE PICKUP While outdoor dining is fantastic—nothing beats a great cocktail and a meal to go! Here are our fabulous restaurants and bars offering only curbside to go: 24 East Asian Bistro

Molinari’s

Rakki Ramen

Shang Wei

Edible Arrangements

Nawab Indian Cuisine

U & Tea Authentic Chinese

Lehigh Pizza

NYC Village

Seven Sirens Brewing Company

R E TA I L Are you ready to shop? SouthSide retailers are ready to see you! It’s been far too long. Update your wardrobe, freshen up your living room, or get the products you need for rest and relaxation.

Apotheca Salon & Boutique CBD American Shaman

Color Me Mine

Eva’s Bargain Boutique

Martin’s Furniture

Cutters Bike Shop

Homebase610

Patti’s Petals

Domaci

Lara Bly Designs

T H E S O U T H S I D E A R T S D I S T R I C T is the Lehigh Valley’s home for art, entertainment, shopping, and dining. From vast art galleries to our unique boutiques, fantastic restaurants, and special events, the SouthSide Arts District is one of the most eclectic places to live, work and play—whether you’re looking for fashion-forward threads, strong, vibrant signature pieces for your home, a delicious meal, or a slice of history!

Sponsored by:

Are you an artist? Musician? Want to volunteer? Contact SouthSide Arts District at 610.419.9180, learn more at www.southsideartsdistrict.com, or find them on Facebook.

LE ARN MORE ABOUT THE SOUTHSIDE ARTS DISTRIC T AT SOUTHSIDE ARTSDISTRIC T.COM

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TO

SOUTHSIDE

STRONG

I T ’ S B E E N A V E R Y D I F F E R E N T few months in the SouthSide Arts District. Lehigh University students have gone home. Many local employees have been working remotely. Even the Steelstacks have seen eerily quiet days. And events such as Spring on the SouthSide and First Friday have been postponed or moved online.

But we’re still breathing. We’re evolving. We’re coming together to keep our businesses going and to support our community to make sure when the fog clears, we are a new and better Bethlehem.

Here are just a few merchants of the SouthSide Arts District that have answered the call to help their community, adapt their business, and move into the new normal to not only lend a hand, but to ensure their business is ready for the new world.

TOUCHSTONE THEATRE 321 EAST FOURTH STREET

610.867.1689

SOCIAL STILL TOUCHSTONE.ORG

Since 1981, Touchstone Theatre has served the community through innovative theatre performances and arts education programs. This summer, the artists will be digging in deep to reinvent how we experience theatre in the age of social distancing. They’re also transitioning their July summer camps for young artists online. Stay connected as they transform with the times, and expect the unexpected! To support their mission and learn more about programming, visit their website.

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530 EAST THIRD STREET

610.625.4585

SOCIALSTILL.COM

When the pandemic hit, Social Still answered, using their distillery to produce thousands of bottles of hand sanitizer to donate to first responders, police, and medical services across our region. They created a custom curbside menu, cocktails to go, and increased production of their custom vodka, gin, whiskey, bourbon, and rum when state liquor stores closed. All while launching a fun, community-driven social media campaign celebrating the #DogsofCurbside that accompanied their owners looking to revive their quarantine life with delicious food and spirits.

OGETHER ROASTED

22 WEST FOURTH STREET

610.849.2673

ROASTEDBETHLEHEM.COM

Before the pandemic, Roasted was known for their brilliantly delicious breakfast and lunch creations—such as their Oreo French Toast or Wendy Omelet with bacon, smoked gouda, and caramelized onions. Now they are known as a community champion. Donating meals to frontline workers, creating community-driven partnerships with farms like The Nesting Box and retailers like Domaci, and launching their own delivery service to help bring back their workers during a time when servers needed it most.

ZEST BAR + GRILLE 306 SOUTH NEW STREET

610.419.4320

ZESTBETHLEHEM.COM

If you’re looking for views, style, and an elegant menu of fusion entrées and cocktails, look no further than ZEST bar+grille. But how do you convey that kind of ambiance if your guests can’t dine in your restaurant?

Adapt and conquer. ZEST bar+grille created a curbside menu, offering two entrée family style courses and exotic cocktails to go, giving guests the perfect in home date night. And on top of that, they donated the same amazing courses for front line workers at Lehigh Valley Health Network Cedar Crest, treating our hometown heroes to a meal well deserved.

CBD AMERICAN SHAMAN 9 EAST THIRD STREET

610.601.2411

AMERICANCBDBETHLEHEM.COM

CBD American Shaman is dedicated to bringing wellness to the world through ultra-concentrated terpene-rich CBD oil derived from all natural, high quality industrial hemp. To ensure their clients were well during the quarantine, they adapted their business to make deliveries, offer curbside pick-up and take orders over the phone. Not only did they create custom Quarantine Kits, but they also began selling Hypochlorous acid-based hand sanitizer to help patrons during the pandemic. They’re pleased to be open for safe in-store shopping and curbside pickup.

JENNY’S KUALI 102 EAST FOURTH STREET

610.758.8088

JENNYSKUALI.COM

Jenny’s Kuali is a SouthSide treasure. Family owned and operated by Jenny and Roy Lim, together they bring over 50 years of experience in creating Malaysian and vegetarian cuisine. On a regular day it was often hard to get a table in their cozy spot at Fourth and Adams Streets, so when the pandemic hit, the team at Jenny’s didn’t miss a beat. Donating meals to dozens of SouthSide families to help them through the difficult times, and participating in fundraisers benefiting St. Luke’s University Health Network, Lehigh Valley Health Network, New Bethany Ministries, and Hispanic Center Lehigh Valley.

324 SOUTH NEW STREET

610.419.9180

SOUTHSIDEARTSDISTRICT.COM

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Authentic(s): Missy Hartney & Tammy Wendling

Missy Hartney SouthSide Arts District Downtown Manager

THE LOCAL SHOPS AND SERVICES in the heart of Bethlehem may not have been open to the public for regular business during the Governor’s stayat-home order at the onset of the coronavirus pandemic. But that heart never stopped beating, aided by the love and support of Tammy Wendling, Downtown Bethlehem Association (DBA) Manager and Missy Hartney, Downtown Manager of the South Side Arts District.

Bethlehem’s one heart is made up of two districts. “The Arts District, with the SteelStacks and entertainment and public art, is the funky sibling of the Historic District—which has the history and beauty of the cobblestone walkways, the brick and the [street mosaic] Star. It’s amazing,” says Missy, “to have a town that has these complementary attributes.”

And it’s a gift that our town has these two passionate advocates. Both born

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324 SOUTH NEW STREET

610.419.9180

and raised in Bethlehem, Tammy and Missy are collaborative champions for the place they call home, and for their unique districts. Tammy, previously with Adams Outdoor Advertising, recently celebrated her first anniversary as manager of the DBA. Tammy started in her role at the height of events season in summer 2019, and hit the ground running. “I’ve thoroughly enjoyed every moment of my job!” she says, whether she’s planning and executing promotional events or acting as a liaison between businesses and other entities. Missy has a similar background in event marketing and fundraising, and serves as “the glue” between the Arts District’s revitalization volunteer committees, providing strategic leadership, promotion, and support.

But this spring was no ordinary spring— and what Missy and Tammy have witnessed has been extraordinary.

SOUTHSIDEARTSDISTRICT.COM

“Our mission,” says Tammy, “is to work together instead of in isolation. And I have seen our DBA come together more now than I ever have in the entire year I’ve worked. Business owners contact each other now, asking for assistance.

They support each other, cross-promote each other...they’re ordering at each others’ restaurants, and for example, picking up wine from Franklin Hill Vineyard, Franklin Hill is offering it to other restaurants to be able to sell... it’s created a unity that is so special and beautiful.”

That’s the beauty of small local business: the ability to reach out and care for one another, person to person. Missy was awed by the businesses that “not just stayed open and persevered, but that literally gave of themselves to the community. Who created partnerships with other merchants, and fundraising

AUTHENTIC Leading the way through innovation and example.

Tammy Wendling Downtown Bethlehem Association Manager

opportunities that benefited the businesses, patrons, and people working on the front lines”—whether they were donating meals, like Roasted, or making hand sanitizer, like Social Still, or fabricating masks, like The Fab Lab. And once we got the go-ahead from the Governor’s office, Bethlehem welcomed the community back safely. Maintaining a safe, CDC-compliant comfort level for guests and patrons has been paramount, with touchless ordering, menu boards, and other creative solutions. Merchants reopening needed to adhere to stringent standards for the health and safety of their customers and employees.

Parklets and strategic street closures throughout both the Historic and Arts Districts have made space for sociallydistant outdoor dining (who doesn’t

love a meal al fresco on a warm summer night?). Working closely with the City of Bethlehem, Tammy and Missy have helped make the transition both possible and responsible. Bethlehem is now a model community for reopening, and it’s been a team effort: “Without the codes office, health bureau, public works and community development,” says Missy, “the businesses wouldn’t have the parklets, restaurant education or capacity guidance they’ve needed.”

“Call your favorite restaurant,” says Tammy. “Get a reservation, so restaurants can manage their number of guests per night. Continue to order curbside pickup.” Even if you cannot go into shops or book services, businesses will have items available for purchase on sidewalks. “That dress you’ve been

74 WEST BROAD STREET #240

eyeing? Now is the time to spend some money. Our businesses need the love and support, and to generate some revenue to make up for lost time.”

And it’s going to be “an evolving solution,” says Tammy, so: when you come back to Bethlehem, be patient and be kind.

Because shopping local, choosing local, and loving local is now more important than ever. “Shop local every chance you get,” says Missy. “You’re supporting your neighbors. You’re supporting your home, your backyard. These are the people who are making the character of your community. If you want Historic Main Street to retain its beauty and character and the Arts District to stay funky and fresh, you’ve got to support local.”

Keep your heart beating, Bethlehem, with patience and with kindness.

610.739.1775

GETDOWNTOWNBETHLEHEM.COM

33

Stays Connected

The Heart

of Bethlehem

G E T T H E F U N ! Downtown Bethlehem Association presents the first ever virtual concert series, “Virtual Tunes at Twilight.” Local artists and bands are streaming live performances for their fans. Like the Summer concert series in the Sun Inn Courtyard, viewers are encouraged to grab some curbside from the Virtual Stage Sponsor, Twisted Olive, clear out their living rooms, and get ready to rock! Order off the Tunes To-Go menu from Twisted Olive, post a pic of what your “Tunes to-go” looks like at home with #TwistedTunes and be in the running to win a $50 gift card!

G E T T H E S T Y L E ! Hear from our favorite Historic Downtown Bethlehem Merchants while shopping in the safety and comfort of your home. We will spotlight current downtown products, specials, discounts, and more! Airs: Thursdays, 7pm

G E T T H E TA S T E ! We’ll be showcasing one of our local, Historic Downtown Bethlehem Chefs! They’ll be cooking some signature dishes at home! Stay connected with your favorite restaurants!

Airs: Mondays, 5PM

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GETDOWNTOWNBETHLEHEM.COM

ST YLE!

TA S T E !

FUN!

DBA!

VISIT OUR WEBSITE FOR UPDATED INFORMATION ON ALL OUR EVENTS. SUPPORT LOCAL MERCHANTS! GETDOWNTOWNBETHLEHEM.COM

O U R H E A R T O F B E T H L E H E M FA C E B O O K PA G E is your #1 destination for keeping in touch with your favorite restaurants and shops! Get the Fun, Get the Style, and Get the Taste...Get Downtown Bethlehem, AT HOME! A L L S H O W S A I R O N “ H E A R T O F B E T H L E H E M ” FA C E B O O K P A G E

LOVE, DOWNTOWN BETHLEHEM ASSOCIATION 74 WEST BROAD STREET #240

610.739.1775

GETDOWNTOWNBETHLEHEM.COM

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As fresh fresh as as it it gets! gets!

As

Grown with love

OWNNEERRSSTTEEVVEE’ S’ SGGAARRDDEENN, ,providing providing CCHHEEFF&&OW organicproduce producefor forTwisted TwistedOlive’s Olive’sdeliciously deliciouslyseasonal seasonalmenu. menu. organic

T W I S T E D OI N L IGV E O W N E RISS CBHEEGFI NSN TE E AChef, N D gardener, and I NV TTHHEEGGRROOWWI N G SSEEAASSOONNI S BEGINNIN GG! !Chef, gardener, and S H E R R I K E R S H N E R have been hard at work in their expansive ownerSteve SteveKershner Kershnerand andhis hiswife wifeSherri Sherrican canoften oftenbe befound foundinin owner home garden these past couple of months. They believe that theirextensive extensive homegarden. garden.Twisted TwistedOlive’s Olive’s menuisisset set apartfrom from their hand-crafted home food starts with hand-crafted menu ingredients, apart and their therest, rest,featuring featuringthe thefruits fruits(and (andvegetables) vegetables)ofoftheir theirlabor, labor,grown grown the garden is a testament to that vision. From fresh figs to butternut organicallywith withlots lotsofoflove. love. organically squash to herbs and off-the-vine tomatoes—and whether dining The duo plant, nurture, andharvest harvest anythingfrom from Carolina Reaper outduo on plant, their patio or picking up curbside—you’ll see the fruits (and The nurture, and anything Carolina Reaper peppers—the hottest pepper currently known man—to figs.and vegetables!) hottest of this labor of love on their menu, your plate, peppers—the pepper currently known totoon man—to figs.

Stop seewhat’s what’s cookin’—and growin’! in your to-go box. Acookin’—and menu planted,growin’! grown, and harvested with love.

Stop inintoto see

51WEST WESTBROAD BROAD STREET 610.419.1200 TWISTEDOLIVEBETHLEHEM.COM TWISTEDOLIVEBETHLEHEM.COM WEST BROADSTREET STREET610.419.1200 610.419.1200 TWISTEDOLIVEBETHLEHEM.COM 66 5151 36

Edwing and his tailors-in-training, Ethan and Elijah

The family thread F R O M A YO U N G A G E , E D W I N G W AT C H E D H I S FAT H E R meticulously produce custom-made suits of the highest quality, watching first-hand as pieces of fabric became a suit—and how that suit transformed the person who wore it. Edwing’s father taught him everything about fine craftsmanship, attention to detail, and the importance of building and fostering relationships with clients.

At Edwing Joseph & Sons, customers are like family and perfection is a pillar of the process. Count on them to make you look your best for the days you’ll remember the most.

79 WEST MARKET STREET, SUITE 200

Cu s t o m C l o t h i n g Suits crafted to your unique needs and vision We ddi n g s , Pro m s , a n d Re n t a l s Custom suits and rentals for your special occasions Alterations Make your favorite pieces of clothing fit like they’re supposed to 201.228.0616

EDWINGJSONS.COM

37

Meet Rise Above’s newest team member, Josh Calandra!

Ashley Matlock, Owner

Back and Better than Ever L O C AT E D I N T H E H E A R T O F T H E S O U T H S I D E A R T S D I S T R I C T,

Rise Above Hair’s newly-expanded team invites you into their bright and welcoming salon, where they offer the freshest in cuts, color, hair treatments, and products. All served up with friendly, personalized service.

You’ll know they are smiling behind those masks.

Social media has been so helpful in connecting with and getting to know more salon owners in the Lehigh Valley— and we’ve worked to keep each other positive during the shutdown,” says Ashley. “It’s been wonderful to meet new people and reconnect with old friends.”

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333 SOUTH NEW STREET

610.419.4262

RISEABOVEHAIR.COM

Each year, Fig partners with a nonprofit organization working to transform the community.

Our 2020 Social Mission Partner is The Monocacy Farm Project.

Please join us in supporting them.

Enjoy local, organically-grown produce and support the Monocacy Farm Project! All contributions support the Grow Healthy Community Initiative.

P I C K-YO U R - O W N P R O D U C E I S N O W AVA I L A B L E !

Pick your own produce from June through October each year. Join the program for $10 on your first visit.

Designated fields will be open to “PickYour-Own” members.

Email mfp-info@monocacyfarmproject.org with questions or for more information.

5TH ANNUAL MONOC ACY FA R M F O O D F E S T I VA L September 20th, 2020 | 11am-4pm Local food and artisan vendors, activities, live music, raffles, and “Goodie Bags” to the first 100 festival attendees, free parking, and more! Suggested donation is $5 per person or $10 per family.

In light of the evolving COVID-19 situation, keep an eye on social media for potential changes around the PickYour-Own program and festival.

Support Our 2020 Social mission Partner:

The Monocacy Farm Project

C R E AT E D B Y T H E S C H O O L S I S T E R S O F S T. F R A N C I S I N 2 0 12 , Monocacy Farm Project is committed to feeding the hungry, caring for the earth, and growing healthy community. Nourished by the support of local businesses, individuals, foundations, churches, interfaith coalitions, and volunteers, MFP now includes community garden plots, production fields, a young apple orchard, a propagation greenhouse, and more. And since 2016, the Grow Healthy Community Initiative has provided weekly supplies of organically-grown produce to a dozen area food pantries, soup kitchens, and shelters throughout the growing season.

395 BRIDLE PATH ROAD

610.867.8494

MONOCACYFARMPROJECT.ORG

39

and Second Harvest Food Bank of the Lehigh Valley and Northeast Pennsylvania

GIVING BACK Making a difference in the lives of others.

Giving Back: Katarah Jordan

S E C O N D H A R V E S T F O O D B A N K of the Lehigh Valley and Northeast Pennsylvania provides food to a vast network of nonprofits, with a focus on providing the healthiest, freshest foods possible. Second Harvest is a program of the Community Action Committee of the Lehigh Valley.

In addition to food distribution, the food bank operates a number of programs that nourish and strengthen the community, including The Seed Farm, which provides new farmers with valuable, practical experience and skills on a training farm. The Backpack Buddies, SUNShine Box, and MilitaryShare programs provide supplemental nutrition for children, seniors, and active duty and veteran families. The Cooking Matters™ nutrition education program provides children and families with the knowledge and skills needed to eat healthy on a budget. Second Harvest also administers SNAP (food stamp) outreach and application assistance.

Katarah Jordan Director, Second Harvest Food Bank of the Lehigh Valley and Northeast Pennsylvania

C O V I D I M PA C T The Second Harvest network is providing more food assistance than ever before. Throughout the crisis, it has been difficult to find food to buy; supply is low and prices have skyrocketed. Second Harvest changed some things to ensure that food distribution does not stop and food gets out to the people who need it. They packed emergency boxes in their warehouse for the first time and created distribution hubs in the community. “The support of the community has helped us move mountains,” says Katarah.

I don’t believe anyone should go hungry in our world. I believe nutritious meals are a right, not a privilege, and I know what it means to be a child whose mother works 60 hours a week but still needs assistance from time to time. I hope to center the conversation

HOW TO HELP The best way to help Second Harvest right now is with a monetary donation. Donated funds ensure that the shelves in their pantry network stay well stocked now and in the months to come.

around food inequity and compassion to address structural issues such as food access, education, and discrimination.”

K E Y S TAT S A N D FA C T S • SHFB’s network includes 200+ nonprofit agencies including emergency food pantries, homeless shelters, childcare agencies, and others.

• 60,000 people served each month, 50% of which are seniors or children • Serving the six counties of Carbon, Lehigh, Monroe, Northampton, Pike, and Wayne

• 11 million pounds of food distributed last year

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6969 SILVER CREST ROAD, NA Z ARETH

484.287.4015

SHFBLV.ORG

CULTI VATING THE NE X T

Generation of Farmers A P R O G R A M O F S E C O N D H A R V E S T F O O D B A N K and Community Action Committee of

the Lehigh Valley, The Seed Farm provides new farmers with valuable, practical experience and skills on their training farm in Emmaus, PA, as well as the opportunity to launch sustainable farm businesses in their innovative farm incubator. They’re growing new farmers and growing the local food economy in the Lehigh Valley.

Initially developed by Lehigh County and Penn State Cooperative Extension, The Seed Farm was formed in order to help support the County's farmland preservation program by cultivating the next generation of farmers to take over the region’s preserved farmland.

Since 2010, The Seed Farm has provided training in production, marketing, business planning, and equipment operation to beginning farmers who are looking to start farms. To date, 33 beginning farmers have received intensive, full-season training in higher-level farm ownership skills, and ten farm businesses have been launched in the farm incubator.

Experiential and educational activities have enabled The Seed Farm to deliver valuable skills in sustainable agriculture practices to hundreds of farmers, gardeners, and community members. In addition to their programming, The Seed Farm’s annual Farm-to-Fork Fundraiser and Spring Plant Sale are much-anticipated events that bring together foodies, farmers, and gardeners in support of a shared goal: ensuring the future of agriculture.

PROGRAMS The Farm Incubator provides new farm entrepreneurs with affordable access to land, infrastructure, equipment, and mentoring, in order to lower the barriers to farm entry.

New Farmer Training provides practical, hands-on experience on The Seed Farm's working and educational farm, preparing a new generation of farmers for farm ownership.

The CSA Workshare program provides community members with an introduction to agriculture, working directly with an experienced farmer. The produce that is harvested is sold through an exclusive Community Supported Agriculture partnership with St. Luke’s Hospital.

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Handcrafted, for you.

Curbside & Outside OUTDOOR AL FRESCO DINING AND C U R B S I D E P I C K U P N O W AVA I L A B L E !

Social Still is finding new ways to serve the community they love. You can now enjoy their delicious menu of lunch and dinner items, handcrafted spirits, and cocktails al fresco or to-go, with pet-friendly, minimal-contact curbside pickup.

Ordering is hassle free, with online or phone options.

P U P - F R I E N D LY CURBSIDE PICKUP C O C K TA I L S TO GO

AL FRESCO DINING

HAND SANITIZER HELPERS

Social Still believes in our community. In support of first responders and essential workers, they provided thousands of bottles of free hand sanitizer to the most vulnerable when traditional supply lines failed.

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530 EAST THIRD STREET

610.625.4585

SOCIALSTILL.COM

WI N D C R E E K B ETH LE H E M

HELPING THE HELPER S

A F T E R V O L U N TA R I LY closing on Sunday, March 15, 2020, Wind Creek Bethlehem was left with a static inventory of food and supplies.

To minimize waste, the company worked with community partners to identify areas of need during the crisis.

“Without hesitation, we sought out ways to reduce waste and provide aid where needed,” said Kathy McCracken, General Manager at Wind Creek Bethlehem. “It was imperative we offered support to organizations that are relied on by so many.”

Wind Creek Bethlehem volunteers load donated supplies for delivery to local community partners

OVER $3,600 WORTH OF FOOD

It’s a vulnerable time for everyone right now,” said McCracken.

“This is Wind Creek Bethlehem’s opportunity to help the community that helped build us.”

77 WIND CREEK BOULEVARD

collected from Wind Creek Bethlehem’s food and beverage outlets—was delivered to local partners, including the Hispanic Center of the Lehigh Valley, Lynnfield Community Center, and the Bethlehem Area School District meal distribution hubs located at Marvine Elementary School and Broughal Middle School. The donation included over 111 cases of fruit, 108 boxes of vegetables, 432 dozen eggs, and 40 gallons of milk.

To combat the nationwide PPE (Personal Protective Equipment) shortage, Wind Creek Bethlehem donated over $6,500 worth of PPE to the Office of Emergency Management. The donated supply amounted to 104 cases of gloves, 57 cases of sanitizing wipes, and 125 masks.

484.777.7777

WINDCREEKBETHLEHEM.COM

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CO M M IT TE D TO YOUR C ARE

O F F E R I N G A N E X T E N S I V E L I S T of dental services and using the latest technology, the skilled and caring team at Mountainville Dental cater to all of your family’s dental needs: from routine checkups to cosmetic and restorative care. With over 40 years of combined experience, their staff is committed to giving you a healthy smile.

• General Restorative

• Cosmetic Dentistry

• Oral Cancer Screenings • Veneers

• Dentures and Oral Implants

• Teeth Whitening

Dr. David Burt, DDS

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MOUNTAINVILLEDENTAL.COM

2004 SOUTH FIFTH STREET, ALLENTOWN 610.791.2307

• Dental Sleep Medicine...and more

It’s time for

SELF CARE

W E L L - B E I N G I S S O I M P O RTA N T to your mental health—and the team at New Attitude wants to help you care for both. Their wellness center and salon are staffed with experienced practitioners who are here to guide you through their list of self-care services. With well-spaced stations and solo options designed for your comfort, care, and safety, New Attitude will help you feel pampered, head to toe.

S E RV I C E S I N C LU D E Semi-Private Yoga

Massage Therapy

Sauna Space

Manicure & Pedicure

Meet Rachel, New Attitude’s in-house, certified yoga instructor. Join her for weekly, semi-private classes, limited to four people. You’ll get safe, personalized attention while you attend to your physical and mental well-being.

Photo Credit: Kadienne Leigh Photography

4003 WILLIAM PENN HIGHWAY, EASTON

Salt Room Therapy

I love that I get to bring the gift of yoga to people who may not have had the opportunity, or are nervous about trying it. You don’t have to be flexible to enjoy this beautiful practice; you just need to have a body!”

610.253.5550

NEWAT TITUDESALONDAYSPA .COM

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Custom Designs Onsite Repairs Jewelry Repurposing Wedding/Engagement Diamond Consultations

Life is too short not to sparkle!

W H E N T H E PA N D E M I C forced Susan to temporarily shut down her brick and mortar store, she introduced “Questions & Cocktails” on Facebook Live. After a few sessions, she began receiving requests to show jewelry, especially from her own original line, Bella Mani. “Happy Hour Shopping with Susan” was born! Think home shopping laced with non-stop jewelry, smiles, and fun—with a pop-in or two from her husband Dan (the house mixologist)! The show has become such a hit that Susan will continue the shows Thursday evenings, even after the shop is back open!

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A1746 WEST ALLEN STREET, ALLENTOWN

610.434.8001

Susan has always said that you should love every single purchase. Now more than ever, she believes people will take this more to heart—choosing more quality items over quantity, purchasing heirloom-level pieces they can enjoy now, and pass on later to a loved one.

“If this pandemic has taught people anything, it’s realizing what is most important to them in this life… oh, and to not touch your face!”

SUSANBELL A JEWELRY.COM

S LE E PY C AT

STRONG

We feel incredibly fortunate for all the support from of our friends and fans of Sleepy Cat. We have even gained some new followers during this unique time. It has been truly humbling.”

Mark & Carrie Gerencher

Photo Credit: Isaaca Lee

O W N E D B Y L E H I G H VA L L E Y N AT I V E S Mark and Carrie Gerencher, Sleepy Cat provides you with an award-winning urban winery experience in the heart of Allentown’s West End Theater District.

SERVING THE COMMUNITY The team at Sleepy Cat participated in monthly fundraising efforts to many deserving animal rescues throughout the Lehigh Valley, providing monetary and pet food donations.

NEW PRODUCTS & SERVICES Sleepy Cat now offers wine delivery service throughout the Lehigh Valley and surrounding area.

1840 WEST ALLEN STREET, ALLENTOWN

610.351.2500

SLEEPYCATURBANWINERY.COM

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Millie & Josh Early IV (the 2nd generation)

Marge & Josh Early V (the 3rd generation)

As a 5th-generation family business,

#THE TR A D ITI O N CO NTI N U E S W H AT M A K E S J O S H E A R LY C A N D I E S D I F F E R E N T F R O M O T H E R C H O C O L AT I E R S ?

Fresh ingredients, small-batch family recipes, and an unwavering commitment to quality and customer service are what have made us a family favorite for over five generations. It’s also what makes Josh Early Candies a tradition worth continuing.

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3620 NA Z ARETH PIKE, BETHLEHEM | 4640 WEST TILGHMAN STREET, ALLENTOWN

Lisa Medero and Barry & Marcy Dobil (the 4th generation), and Barry Dobil Jr. & Amy Barnett (the 5th generation)

610.865.0580

JOSHEARLYCANDIES.COM

ONLINE MBA: COMING THIS FALL MAKING A CAREER MOVE IS EASIER WHEN YOU HAVE A PLAN.

CHOOSE AN ONLINE MBA P R O G R A M T H AT B R I N G S T H E C A M P U S T O YO U . Get access to your full two-year course plan, professors, and career services from the very beginning.

Sync with your professor and the same small group of classmates for a lesson once a week. Complete coursework and projects at your own pace after each session. Take one class per eight-week session so you don’t get overwhelmed.

1200 MAIN STREET

610.861.1400

MOR AVIAN.EDU/GR ADUATE

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WO R K I N G TO K E E P YO U

CONNEC TED

I N T E R N E T A N D T V S E R V I C E S A R E I M P O R TA N T TO O U R LI V E S , even under normal circumstances.

And over the past few months, they’ve become downright crucial—to work and learn, to stay informed, and to stay connected to the ones we love. Whether working from RCN’s Lehigh Valley-based office or from their homes, our employees are the reason customers’ services are delivered into your homes and businesses every day.

50

2124 AVENUE C

800.RING.RCN

RCN.COM/LEHIGH-VALLEY

life looks different but at Garden Spot Village it didn’t stop.

T H I S S P R I N G , when it felt like the world stopped for many communities around the world, Garden Spot Village residents continued to serve, volunteer, learn, work, and live with purpose. Read their stories and find out how you can explore abundant opportunities to live with purpose in community at gardenspotvillage.org.

Social distancing was practiced while capturing the images for this ad.

433 SOUTH KINZER AVENUE, NEW HOLL AND

717.355.6000

GARDENSPOT VILL AGE.ORG

51

24 East 3 rd Street, Suite 2 Bethlehem, PA 18015

presorted standard us postage paid fig industries 17604

Fig Industries is redefining success through social impact and environmental accountability to the communities we serve.

Please pass this Fig on or recycle it.