FI Little Yellow Book

We believe one great idea can change everything.

Hello there!

Nice to meet you.

We’re a smart and sociable team of creatives who put our ideas to work for good companies with great causes. We create positive change for our clients and our communities. That’s our mission of

design for good.

Flip through this little yellow book and get to know us. We’re real—and really interested in getting to know you, too.

We offer meaningful and strategic brand design and marketing that elevates ideas, changes perceptions, and inspires action.

BRAND DEVELOPMENT Naming

Marketing strategy

Positioning

Social strategy

Audience identification

Campaig n development

Voice establishment

Brand audit

BRAND DESIGN Logo development

Environmental design

Photography

Packaging design

Print collateral

Publication design

Web design

Social & digital design

BRAND LAUNCH Launch planning

Long-term strategy

Social media toolkit

Marketing planning

CAPITAL FUNDING INITIATIVES Naming

Case for support design

Our refined design process ensures we listen actively, think creatively, and deliver exceptionally: 01

04

DISCOVER

REFINE

02

05

CONCEPT

LAUNCH

03

No two projects are the same.

CREATE

We strive to stay true to our process but understand every client is unique.

CASE STUDY S E RV I C ES Full brand design: naming, positioning,

logo development, print collateral, photography, web design, environmental design, social media strategy, marketing strategy, launch planning

Amorette A true partnership of vision and creativity, Amorette is a dining experience like no other. We had the rare opportunity to work on this project from concept to completion to create something magical.

the challenge To create an understated and elegant brand that stands out in a crowded marketplace. the aha moment When our visionary client understood the importance of details like the unspoken elegance of letterpressed menus. the solution Our team worked together with other talented creatives including the interior designer, the developer, the photographer, and the sign maker to bring the brand together for the full Amorette experience.

CASE STUDY S E RV I C ES Full brand design: logo development,

print collateral, package design, photography, web design, marketing strategy

Greg Pilotti The timeless art of woodworking is preserved

by Greg Pilotti Furniture Makers. As the demand for their work grew, Greg needed a brand that communicated an attention to detail and an appreciation for clean lines.

the challenge To design and apply the brand clearly and effectively to all parts of the furniture design process and each touchpoint along the way from packaging to website optimization. the aha moment The beauty is in the details: the strong lines of the website, the pop of yellow on the back of the business cards, and the grids on the handy little field guide. the solution We elevated the Greg Pilotti brand to match the quality of their work and prepare them for national exposure.

CASE STUDY S E RV I C ES Full brand design: naming, logo development,

print collateral, photography, web design, social & digital design, social media strategy

Ashcombe Mansion Ashcombe Mansion is a newly renovated destination fit for a fairytale wedding. A historic 1875 mansion set among a willow grove, this unique venue is being brought back to life as a regional event destination.

the challenge To envision the potential of the property and build excitement for what is to come.

the aha moment Unveiling the owner’s desire to offer something truly exceptional and capturing that in the whimsy of the brand. Oh, and the gold foil details. the solution We had the opportunity to stage and photograph “the making of wonderland� inside the pre-construction mansion. The photos brought the bones of the building to life and we were able to build a story around those images about what was to come.

CASE STUDY S E RV I C ES Brand positioning, packaging design

Pompeii Street A small artisan soap company that creates beautiful handmade body products in their women-led factory, Pompeii Soap Company needed a brand refresh to reflect the quality of their products and reach their expanded target market.

the challenge To create a brand that gracefully translates across 50+ soap and body products.

the aha moment The custom paperboard cupped sleeve set the core product soap packaging apart from anyone else in the industry. the solution We created visual hierarchy through color families for each package. The palette groupings added organization through color as well as visual texture.

CASE STUDY S E RV I C ES Full brand design: logo development,

print collateral, environmental design, marketing strategy

Lancaster County Food Hub We love using our talents to help non-profits thrive and grow. Lancaster County Council of Churches, a 75 year-old non-profit, was ready to change their name to better communicate what they do in the community.

the challenge To create a fresh and engaging brand that speaks to clients, volunteers, and donors. the aha moment Using the brown paper bag fringe as a design element along with the vibrant poppy red, oversized graphics. the solution We created a brand that immediately communicated the nature of the organization and we gave the team the tools they needed to seamlessly and enthusiastically make the name change across all segments of their donor, client, and volunteer family.

CASE STUDY S E RV I C ES Product development, full brand design,

photography, social & digital strategy, on-going production

Fig Magazine We believe that the heart and soul of a community starts with a strong downtown core. We created Fig 14 years ago to help revitalize the City of Lancaster by lifting up its small businesses and bringing them together to change perceptions and brand the city.

After several years, we were able to expand the Fig movement to other small cities.

the challenge To build community by getting locals and visitors into the downtown to support independent businesses and organizations. the aha moment When we realized that a city is not a collection of buildings. It’s a unique mix of entrepreneurs, enthusiasts, and innovators who make up the brand of a city. We needed to simply tell their stories. the solution We positively represent each Fig city with a layered approach of print, digital, and social in an ongoing effort to build awareness and loyalty for our Fig cities and towns.

FIND FIG MAGAZINE IN THESE GREAT DESTINATIONS:

lancaster, pa figlancaster.com

west chester, pa figwestchester.com

kennett square, pa

columbia, sc

figkennett.com

figcolumbia.com

bethlehem, pa

aiken, sc

figbethlehem.com

figaiken.com

OUR GUIDING PRINCIPLE

Heart of service Our team values creativity and collaboration.

We work hard and enjoy working together to create impact and change. Having a heart of service is how we approach everything. We support and elevate others, from clients to colleagues to community partners.

At Fig Industries, we are redefining success through social impact and environmental accountability in the communities we serve.

We’re one of the first publishers to achieve B Corp certification— balancing purpose and profit and utilizing business as a force for good.

Learn more about our B Corp certification at figindustries.com.

Ready for your next big idea? We’d love to work with you!

717.394.7737 studio@figindustries.com

figindustries.com