Emthunzini Hats Training Manual Spring/Summer 2022-23
Introduction
This training manual consists of a breakdown of hat styles and their shape, adjustments, fabric and other helpful tips. For additional info. on individual styles and colours, or for helpful videos please visit www.sunhats.co.za
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A place in the shade, since 2009
The South African sun taught us how important it is to protect yourself against the sun’s harmful UV rays while enjoying your time outdoors. With over 10 years of industry experience we aim to share our expertise by bringing you collections tailor-made to suit your lifestyle.
As part of the House of Ord - Cape Town brand, the Emthunzini Hats collections are distributed exclusively in Southern Africa. Using premium quality materials, sustainable production methods as well as functional & innovative features, our hats are designed to last. Ensuring that no matter what outdoor adventure you’re on, you can take sun protection with you wherever you go.
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How our sun hats are made
How Our Sun Hats Are Made Our sun hats are created using various materials: natural fibres are crocheted or braided, ribbon is machine stitched, while other materials are machine knitted. The designs are then “blocked” using a hat block. A hat block is a metal mould that is heated to specific temperatures to create unique characteristics and behaviours in a material, as well as to create the actual shape of the hat style – like a Bucket, Fedora or Trilby. Our hats are machine stitched by hand by talented machinists, and our Madagascan Raffia sun hats are skilfully handwoven creating unique designs. In selected Raffia sun hats, you will see that the crown may be crocheted with an added cotton lining, whilst the brim is braided to offer the same UV protection.
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Sun Hat Shapes - Characteristics
Fedora Shapes
Cowboy Shapes
• •
• • •
Pinched crown Distinctive ribbon around the base of the crown (traditional) or matching trim
Pinched crown Wire in the brim for creative styling Outdoor, beach style
Wide-brimmed Fedora Shapes
Bucket Shapes
• •
• •
Distinctive pinched crown Elegant extra-wide brim
Wide, downward sloping brims Soft and feminine
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Sun Hat Shapes - Characteristics
Visor Shapes
Trilby Shapes
• •
• • •
Sporty look Not UPF Rated
Casual look with a short brim, wider crown Up-turned back brim on most Trilbies Not all Trilbies are UPF Rated
Breton / Capeline Shapes • •
Soft and wide-brimmed Classic and feminine
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Sun Hat Architecture
1. Crown The crown is the area at the top of the hat that denotes the hat shape e.g. Fedora and offers sun protection
2. Detail / Trim The detailed area around the base of the crown. Varies from a colour cotton band, to rope, a belt or a patterned scarf
3. Brim The sun protective part of the hat that provides the most shade. Under 5 cm = Not UPF Rated
4. Buttons & Badges A metal stud / button or badge unique to our brands, stitched onto the trim area
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Sun Hat Architecture
1. Internal Adjustment Internal adjustments provide the perfect fit and help keep the hat securely on the head, even in windy conditions! 2. Cotton Lining / Headband All hats have a matching cotton headband for added comfort. Some hats may have a cotton lining to ensure that it meets the UPF50+ rating.
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Adjustments
The sun hats in our collections provide an easy way to adjust the size in order to ensure a perfect fit. They come either with an inner drawstring, a Velcro adjustment, a Comfy-Fit elastic adjustment or an external chinstrap. You can wear your hat even in windy conditions!
Internal Drawstring
Internal Comfy-Fit Clip
Simply tie to the correct size: • Pull drawstring in gently • Tie a single bow • Fit onto your head • Remove from your head and make a secure bow at the same size
•
A simple and easy to adjust elastic clip
Internal Velcro •
Adjust the Velcro for a comfortable fit
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External Chinstrap •
Adjust the toggle to fit comfortably under the chin
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Unique Selling Points (USP)
Unique Selling Points
These are the core selling points and features of our headwear collections: Sun Safe & Stylish • Highest grade of sun protection: UPF50+ certified UV protection (where applicable) protecting skin from the sun’s harmful UV rays • Laboratory tested in Australia and South Africa • Endorsed by CANSA Travel-friendly Materials • Packable: either squash flat, or pack around the hat in your suitcase • Crush-resistant (where applicable) Easy to Clean • Hand wash or spot clean, depending on the type of material Fully Adjustable • Signature internal size adjustments designed for the perfect fit EMTHUNZINI HATS TRAINING MANUAL | V 04 | SS22-23
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Sun Safe & Stylish with UPF50+
CANSA Seal of Recognition Emthunzini Hats were the first hats to have been awarded the CANSA (Cancer Association of South Africa) Seal of Recognition.
The CANSA SunSmart™ Choice endorsement symbolises that our products offer the assurance of protection against the harmful effects of the sun. Our hats are tested in a laboratory using sophisticated equipment that measures the amount of UV light that passes through the material.
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Sun Safe & Stylish with UPF50+
UPF50+ Rating All hats that carry the UPF50+ swing tag and internal fabric label have been specially tested and verified as meeting CANSA’s strict UPF50+ requirements. The UPF50+ label is globally recognized as the highest sun protective rating available. Visor peaks as well as short brim Trilbies that have a brim size of less than 5 cm are not UPF rated. They still provide shade for the eyes and nose & are sporty and fashionable.
SPF vs UPF – What is the Difference? Both SPF (Sun Protection Factor) and UPF (Ultraviolet Protection Factor) are standards used to measure sun protection. SPF is the standard used to measure the effectiveness of sunscreens and UPF is the standard created specifically for sun protective fabrics.
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Sun Safe & Stylish with UPF50+
Laboratory UPF50+ Testing To obtain the UPF (Ultraviolet Protection Factor) ratings necessary to meet the requirements of UPF50+ relies on the way the hat is manufactured, and not in having a “coating” on the hat as is sometimes thought. Factors to be considered in the manufacture of our hats and how they rate when tested are: • • • • • •
Fabric type (Flexibraid, Raffia etc.) Weave (Knit, Braid or Crochet) Colour Weight The use of an extra cotton lining in the crown Different weaves in the brim (Raffia hats)
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Sun Safe & Stylish with UPF50+
Ultraviolet Radiation (UVR) The “holes” in the fabric will make a difference depending on whether the fabric absorbs or scatters the UV rays. It is difficult to tell how protective clothing is by looking at it or holding it up to the light, because the human eye responds to visible radiation, and not to UVR. The transmission through fabrics in the visible range is often higher than in the UVR range. Laboratory UPF testing simulates a worst case situation, where the UVR is incident at right angles to the fabric and transmission is therefore maximal. UPF50+ means that the hat will block out up to 98 % of the sun’s harmful UV rays and is considered to offer “Excellent” sun protection.
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Find Your Size
How To Measure Your Head •
You can measure your head size with a soft tape measure or piece of ribbon/string
•
Place the ribbon, string or tape around your head just above your ears, about mid-forehead
•
You should hold it firmly, but not too tight!
•
It should feel as comfortable as you would want it to feel when you wear the hat
•
Mark the soft tape measure with a pencil, and you’ll see which size is best for you. Or tie a little knot in the ribbon or string and measure the length in centimetres
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Basic Size Guidelines
Find Your Size
Most women’s hats are a 58 cm size (M/L). Some women however prefer a 61 cm size, depending on head size or hair style. Men’s hats are generally either a 61 cm (L/XL) or a 63 cm size (2XL), however some men wear a 58 cm size, it all depends on your preference and how the hat feels on your head, some like a loose fit some prefer a tighter fit. If your measurement falls between a size, round it up to the next largest size so that you’re guaranteed of a comfortable fit that you can just adjust if you need to.
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Find Your Size
Adult Sizing •
XS/S - 55 cm: Small/Petite
•
M/L - 58 cm: Medium
•
L/XL - 61 cm: Large
•
XL/XXL - 63 cm: Extra Large
Children's Sizing •
42 cm: Newborn – 6 Months
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46 cm: 6-18 Months
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49 cm: 1-2.5 Yrs
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52 cm: 2-5 Yrs
•
54/55 cm: 5-10 Yrs
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56 cm: 10-16 Yrs & Petite Women
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Cleaning Methods
How to Clean Your Sun Hat There is a tag on each hat that has recommended cleaning instructions to ensure your hat will last even longer, and keep its stylish shape. Hand washable styles are also crush-resistant, where spot washable styles should be handled with care. We never advise machine washing! Helpful Video Link: www.sunhats.co.za/pages/videos
Hand Washable Rinse hat under cold water to remove sweat or wrinkles. Hand wash with mild soapy water, rinse. Air dry in the shade or dry with a hairdryer on a cool setting.
Spot Clean Use a wet wipe, or soft damp cloth to clean the dirty area. Air dry in the shade or dry with a hairdryer on a cool setting. Do not submerge in water.
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Packing Methods
Ideal for Travelling! You can pack and flatten most of our hats into your suitcase or backpack and they simply bounce back on arrival. Refer to the fabric features and care chart for detailed information on specific fabric types. Hand washable & Crush-resistant: To pack these styles, push the crown of the hat straight down to flatten out the hat. Lay flat in your suitcase so that it won't get folded or creased. We don’t recommend folding your hat. Gently steam your hat to remove any creases or wrinkles. Flexibraid, Cotton, Polypropylene, Polyester & Polybraid sun hats are crush-resistant. Spot clean only for Raffia & Natural Fibres: Handle with care when packing, these hats are not crushable. Although their natural materials are durable, spot cleaning and handling with care ensures they last even longer and keep their stylish shape. To pack these styles, pack your clothes around the edges of your case leaving the middle of your case free for your hat. Place your hat upside down inside your case, and put scarves and other soft accessories inside the hat.
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Hand washable. Crush-resistant This method is ideal for crush-resistant & hand washable styles made from Flexibraid, Polyester etc.
Spot clean. Handle with care This method is best used for non-crushable styles to be handled with care e.g. Raffia & Natural Fibre 19
Material Features & Info
Gilly Fedora
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Fabric Features & Care Chart
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Material: Flexibraid
Flexibraid
Pana-Mate Fedora
Designed using fine threads of polyester fibres, including a Polyfilament secretly woven into the braid. This unique blend of fibres allows the hat to hold its shape. •
100% Polyester
•
UPF50+ rated flexible material (where applicable)
•
Durable, lightweight and colourfast
•
Hand washable. Crush-resistant. Travel-friendly
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Flexibraid:
Material: Flexibraid
Best Sellers! Our most travel-friendly fabric to date
Fiona Fedora
Avoca Fedora
Gerry
Harley Trilby
Pana-Mate Fedora
Tina M Eden
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Reef Pana-Mate
Monroe Capeline
Phoenix Pana-Mate
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Material: Polyester Knit & Blends
Polyester Knit & Blends
Breton
During manufacture, the knitted fibres are heated to a specific temperature for a prescribed length of time. This gives the hat not only its shape, but also gives a softness & suppleness to the hat.
•
100% Polyester
•
UPF50+ rated material (where applicable)
•
Durable, lightweight and colourfast
•
Hand washable. Crush-resistant
•
Travel-friendly
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Material: Polyester Knit & Blends
Polyester Knit & Polyester Blends: Best Sellers! Hand washable, the ideal travel companion
Breton
Capetonian
Gilly
Sydney
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Caroline
Capeline
Aston Fedora
Lizzie
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Material: Natural/Paper Fibre
Natural/Paper Fibre
Oscar
Sun hats designed using natural materials are durable, long lasting and lightweight to wear. The natural fibre materials are sustainably sourced from around the globe, ensuring the trees and plants remain unharmed and can regrow before the next renewable harvest. Materials are dyed and made into fibres which are woven together to form a braid. This braid is then stitched together to make the hat. •
100% Natural Fibres
•
UPF50+ rated material (where applicable)
•
Lightweight & breathable
•
Spot clean. Handle with care
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Material: Natural/Paper Fibre
Natural/Paper Fibre: 100% paper fibre
Beau
Stevie Trilby
Bianca Peak
Victoria
Natural Paper Fibre: 90% and 50% blends
Braided Fedora
Resort Trilby
Alexia
Hugh Trilby
Gatsby
Oscar
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Gillaroo 27
Malibu
Material: Madagascan Raffia
Madagascan Raffia Beautifully crafted sun hats from the finest sustainably harvested Madagascan raffia fibres. Each hat is handwoven and crafted by skilled artisans, which makes our raffia hats not only stylish but also unique. Supple and pliant, they hold and maintain their original shape, longevity and style for years to come. •
Sustainably sourced natural fibres
•
Handwoven by skilled artisans
•
Spot clean. Handle with care
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Material: Madagascan Raffia
Madagascan Raffia: Sustainably sourced raffia straw
Amy
Malibu
Tina M Fedora
Raffia Cowboy
Morgan
Raffia Breton
Roxy
Noosa Visor
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Material: Polybraid
Polybraid
Naledi
A durable fibre, made into threads which are then woven together to form a braid. This braid is then stitched together to make the hat. •
100% Polyester Braid
•
UPF50+ rated material (where applicable)
•
Highly durable
•
Hand washable. Crush-resistant
•
Travel-friendly
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Polybraid:
Material: Polybraid
Durable and crush-resistant
Bella
Naledi
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Morgan Peak
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Material: Cotton & Cotton Blends
Cotton & Cotton Blends
Traveller
Cotton is a natural product and is comfortable to wear, durable and hypo-allergenic. Most of our children’s hats are designed using 100% cotton.
•
Cotton
•
UPF50+ rated material (where applicable)
•
Hand washable. Crush-resistant
•
Travel-friendly
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Material: Cotton & Cotton Blends
Cotton: Adult 100% Cotton & Cotton blends
Safari
Traveller
Cotton: Kids 100% Cotton
Jude Bucket
Charlie
Pat & Patsy
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Sandy
Gracie
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Material: Polyester Braid
Polyester Braid
Rosie
Designed using various threads of polyester fibres stitched together in overlapping layers to achieve the desired look. •
100% Polyester
•
UPF50+ rated material (where applicable)
•
Hand washable. Crush-resistant
•
Travel-friendly
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Polyester Braid:
Material: Polyester Braid
Polyester and Polyester blends
Rosie
Audrey Classic (Black) Callum
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Material: Polypropylene
Polypropylene Designed using Polypropylene & Polyester braid stitched together to achieve the desired look. •
Polypropylene & Polyester braid
•
UPF50+ rated material (where applicable)
•
Hand washable. Crush-resistant
•
Travel-friendly
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Lionel
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Polypropylene:
Material: Polypropylene
Polypropylene & Polyester blends
Anna Bucket
Lionel Trilby
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Audrey Classic (Black/White)
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Material: Polyester Ribbon
Polyester Ribbon Strips of Polyester ribbon are machine stitched together, starting at the crown, to form the hat. The ribbon strip is made up of various colour threads or patterned fabric. •
100% Polyester Ribbon
•
UPF50+ rated material (where applicable)
•
Hand washable
•
Crush-resistant & foldable
•
Travel-friendly
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Scrunchie
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Polyester Ribbon:
Material: Polyester Ribbon
Strips of Polyester ribbon stitched together
Scrunchie
Ribbon Braid Breton
Kids
Cindy
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Material: Lycra & Microfibre
Lycra & Microfibre
Calypso
These 2 fabrics are water friendly, ideal for sports. Both fabrics are water repellent and quick drying.
•
Lightweight and durable
•
Chlorine resistant
•
Pool & beach friendly
•
Hand washable. Crush-resistant
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Travel-friendly
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Material: Lycra / Microfibre
Lycra / Microfibre: Pool and beach friendly
Calypso
Explorer
Kids
Billy
Marlo Bucket
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Emthunzini Hats Golf Collection
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Magnetic Badge Concept
Magnetic Golf Ball-Marker Selected styles feature a hidden magnet in the headband, designed to keep your metal golf ball-marker handy.
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Phoenix Pana-Mate
Golf Ball-Marker Badge
Customize Your Badge! An innovative idea for unique branding
Reef Pana-Mate
Our magnetic badge offers you the possibility to customise your hat by adding your corporate identity. An ideal branding solution for corporate events, golf clubs and tourist attractions, among others.
YOUR LOGO
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Golf Collection: Magnetic Badge
Magnetic Badge Sun Hats Select sun hats include a magnetic badge
Phoenix Pana-Mate
Reef Pana-Mate
Aston Fedora
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Morgan Peak
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Contact Details
We hope this headwear manual has provided you with the information you need to identify sun hat styles, their fabrics and characteristics, and to learn more about what makes our headwear collections unique.
For more information please contact: patrick@figdistribution.com www.sunhats.co.za | Instagram: @sunhatsza | Facebook: sunhatsza
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