Tecnodin Business Proposal

Contents Overture Summary Products & Services Market Analysis Strategy & Implementation Contacts

1.1 TECNODIN Objectives

Overture

TECNODIN’s objectives for the first year of new strategies: TECNODIN can become the leading tooling components

•

manufacturer/supplier in the U.S. market, servicing a number of

Become the best small parts replacement facilitator in the U.S.

purchasing managers, facilities maintenance managers, etc., for

medical,

industrial,

construction,

office

and

other

organizations which have a demand for these and other types

•

Turn in new profits beginning the first year of operations.

•

Maintain a healthy commitment to the future.

services, which we provide. TECNODIN can also become a great destination for those individuals in the business and residential market who may need a small replacement part,

1.2 TECNODIN Keys to Success TECNODIN keys to success will be:

which they can purchase online, while they surfing the internet.

•

A website design that will be both visually attractive to clients, and designed for fast and efficient service.

With

the

growing

demand

for

high-quality,

full

service, •

companies who can meet the demand of today’s markets,

Employee training to insure the best client services follow-up techniques.

TECNODIN can capitalize on its proximity to the Northeastern coastline and Midwest corridor to build a core group of repeat

•

clients. TECNODIN can offer its clients the best prepared media

Marketing strategies aimed to build a solid base of loyal clients, maximizing the sale of high margin products, as

presentations in the industry that can be complimented with a

well as offering online support and sales team coaching.

strong sales force, as well as timely follow-up procedures that its clients can count on to enjoy their experience with TECNODIN.

1.3 TECNODIN Mission TECNODIN will make its best effort to create a unique place

The company currently operates a U.S. warehouse facility based in Woodland Park (formerly West Patterson), New Jersey, United States, a borough with a population of 10, 987 according to the

where employees can work in a comfortable and relaxing environment while enjoying the best available tools for personal and business growth in the industry.

2000 US Census. The headquarters, based in Madrid, Spain has secured this location and has appointed Ms. Anny Betances as its local Sales Manager.

TECNODIN will be in the business of helping its clients to experience the best possible service by providing easy access to

By utilizing several key initiatives, we believe that TECNODIN can expect to grow its U.S. sales revenue substantially within the next year and beyond. As TECNODIN focuses on maintaining its U.S. presence and reasonably implementing these key strategies, it can expect to see its net profits grow during the same period.

its products and

convenient

physical

services through its online website, location,

friendly client services, and

products of consistently high quality. TECNODIN will invest resources to increase employee/client satisfaction while at the same time, providing a healthy return to its shareholders.

Summary

•

Remodel its warehouse facilities to modern standards,

TACNODIN, a Spanish based Company, sells knobs, handles

which parallel the offices of other businesses where

hand wheels leveling feet, and other products from its U.S.

clients have the ability to come onsite for visits and/or

warehouse located in Woodland Park (formerly West Patterson),

meetings.

New Jersey, United States, a borough with a population of 10, 987 according to the 2000 US Census.

•

TECNODIN’s major markets are: 1.

Medical

2.

Industrial

3.

Construction, and

4.

Agricultural which make up a substantial part of its future

The commercially zoned premises should have the necessary high speed Internet capabilities be able to accommodate the

Secure the services of an organization such as FIFTHKING,

sufficient work force envisioned. TECNODIN’S ‘guest’ client

which can help design and implement a 50 state

styled way of serving its patrons will convey the quality of the

strategy for phone banking and telemarketing to its

vision

potential buyers and future clients.

establishment's positioning as the unquestioned leader in its

The required initial objectives also include: •

Sufficient

operating

will

be

in-line

with

the

ample displays, through which passerby’s will be able to see

employees, marketing/advertising, etc. for the first year

products will be aimed to grab the attention of the guest traffic.

•

to

dominate

includes

securing

Sufficient Internet presence which includes:

Build a solid base of support for its marketing, advertising and promotion campaigns, which will include media of several varieties aimed at targeting the attention of

o

Non-Static Website

o

Online Client Support

o

Social Networking Capabilities

o

Media Production for Perspective Clients

o

And Other Items as Needed

Purchasing Managers, Facilities Managers, and other individuals who are in decision making positions for their

2.2 TECNODIN Location and Facilities

companies.

TECNODIN

will

be located

on the ground floor of the

commercial building at 61 West 34t h Street, Woodland Park, New the

consulting

services

of

FIFTHKING,

the

organization which is responsible for compiling this Blueprint for Success.

•

and

additional

and promote it products and services in all 50 U.S. states.

•

company,

and even decades to come in the eyes of its clients. Also,

which

capital

and cash reserves for the first three years of operation.

Create the legal foundation to be able to sell, market,

Secure

the

class will ensure that the company sets the right tone for years

The initial objectives include:

•

of

the

marketplace,

2.1 Initial Objectives

•

bathroom(s).

industry here in the U.S. The clear vision for serving clients with

growth potential here in the U.S.

•

tables, a counter, and TECNODIN reading materials, and

Jersey. If it already hasn’t, the company should secure a longterm lease of the premises currently occupied. The lease contract should have an option of renewal for additional years

Engage in the proper acquisition of any and all business

at a fixed rate that TECNODIN will execute depending on the

licenses, insurance, etc.

financial strength of its business.

Secure the rights to the main location where its warehouse facilities will be located and engage in a flexible long term lease.

The floor plan should include a front and back office and a client meeting area, which will include a seating area with

Each of these products and services can be based on a single

Products & Services

item purchase, or purchasing in bulk. Purchasing single items TECNODIN can offer its clients the best products and services in the industry. This will be achieved by using high-quality products followed with excellent client services, unmatched in the industry.

could come at a premium, while bulk purchases could be discounted to empower the buyer to buy more. Other services can

include local

courier services for select clients and

overnight shipping service for clients who need their products next day.

The company’s marketing

activities can

be focused on

maximizing the sales of its higher margin products and services, which can be affordably priced. Along with its current line up of products, the company can include a suite of services which make for easy cataloging and discovery of often needed items that may be hard to find.

TECNODIN can require excellent sales and clients services as a paramount standard of its total quality services platform. A minor deviation from the level of service, the time it takes to respond to a need, the arrival time of a delivery package, will affect the quality of the total quality services platform. This is a scenario that cannot be accepted at TECNODIN, but rather

TECNODIN can also offer its clients on-site delivery, as well as technical support via phone and video conference. For its

careful attention must be paid to every product and service offered to the clients of TECNODIN.

higher end clientele that prefers to outsource its ordering, TECNODIN can offer its own private client rep to personally assist with the entire process, start to finish.

3.2 Sales Literature The website of TECNODIN can be distributed and marketed to optimize SEO (Search Engine Optimization), the printed media,

3.1 TECNODIN’S Product Catalog The product catalog (physical and online) for TECNODIN can be built around ease-of-use and items that are simple to find. Each of the itemized products can be offered with or without delivery or the assistance of a personal client rep.

the postcards, the booklets, and other printed/virtual materials can be distributed in the targeted areas for growth, such as: hospitals, construction companies, school administrative offices, state and federal offices, and in selected office buildings within the targeted areas for future growth to ‘warm up the market’ so-to-speak, prior to the sales force hitting the ground in a perspective market.

Subsequently, the TECNODIN website can be redesigned to increase the company visibility among its clients and other potential customers as well.

Market Analysis U.S. market for small replacement parts has shown steady growth, with the medical industry providing the strongest growth sector. Medical facilities throughout the nation coast are among the most demanding institutions. They favor well-priced products and services, along with other sensible choices and

4.2 Target Market Segment Strategy

domestic product of most developed nations, health care can

TECNODIN can cater to clients who want to get their product

form an enormous part of a country's economy. For the United

and service in a fast, friendly and expedient fashion. Such clients

States, the health share of gross domestic product (GDP) is

vary in size and scope, and although TECNODIN’S location is on

expected reach 19.6 percent of GDP by 2016. In 2001, for the

the east coast, it still should maintain a healthy strategy for

OECD countries the average was 8.4 percent with the United

planting several other satellite offices throughout the U.S. within

States (13.9%), Switzerland (10.9%), and Germany (10.7%) being

the next few years.

the top three.

Our market research shows that there are discerning customers

4.3.1 Competition and Buying Patterns

excellent client services.

The Midwest, with its liberal and outgoing university scene and huge automotive infrastructure, has traditionally been a great place for small parts manufacturers as well. TECNODIN can strive to build a loyal customer base by offering great products and services in a simple, easy, and hassle-free manner.

that gravitate towards U.S. based companies who can offer a more inline approach with American standards. So, although TECNODIN is based in Spain, it still can maintain an American style presence in the U.S., and it makes a world of difference in the minds of clients in terms of them targeting other companies that want to do business with other U.S. companies.

business clientele that would be most inclined to need and require its products and services, thus eliminating any need to waste precious time and energy to build a dead end road to nowhere. However, building relationships with the key players

Furthermore,

American-minded

clients

consider

out its strategy for growth in the U.S.

companies to be an overall negative still. But when a foreign company has a U.S. presence, it makes a world of difference.

For TECNODIN, this can provide a unique possibility for building a loyal client base that it currently does not have.

are most likely to buy small replacement parts and services.

Since use and consumption is universal across different most industry categories and mostly depending on the level of

audience in a more fast and efficient manner. And also, by utilizing pre-marketing strategies wherein a mart is warmed up’, one can potentially realize a higher new client acquisition rate.

several other small parts manufacturing companies throughout

U.S. based companies will definitely be the major competitors because of their strong American position and established marketing and operational practices. However, despite their entrenched market position, many customers favor other,

good price points as well.

4.2.1 Market Needs General trends toward quality among U.S. consumers definitely

manufactures that

cater to a more informed audience.

Additionally, such factors as desire for personal service, for something more easily accessible, provide a great selling opportunity for companies like TECNODIN.

product usage, proximity to the institutions most likely to use TECNODIN’S products can provide access to the targeted

Inc., Diestco, Inc., Grover Gear, Nighthawk Manufacturing and

independent establishments that offer prompt service and

play an important role in the recent growth in small parts The market research shows that there are customer groups that

near the U.S. These include Volt Plastics, Daedalus Technologies,

foreign

within industries, which have a higher rate of product necessity, can and will prove to be TEDNODIN’S greatest asset in building

TECNODIN’S direct competitors are other providers located in or

the U.S. and even China.

4.1 Market Segmentation TECNODIN can focus its marketing activities on reaching the

Competition

4.3 Industry Analysis The health care industry is one of the world's largest and fastestgrowing

industries.

Consuming

over

10 percent of gross

China brings with it its own set of product issues and although they have woven into the fabric of the U.S. market because of their low wholesale market share, they lack in customer service and can easily be out maneuvered in the marketplace by a company which understands the U.S. customer better and who is willing to have a presence here on domestic soil.

TECNODIN can position itself as the leader in this industry by utilizing this Blueprint for Success provided by FIFTHKING and by partnering with FIFTHKING to implement these strategies.

Buying Patterns

retention programs will be used to make sure our clients are

Strategy & Implementation

The major reason for clients to return to a specific business is a great

a

great

product,

quality service and a fair and

competitive price. However, as stated before, the small replacement parts industry is uniform across several different market segments; but TECNODIN can market its product offerings at a more competitive price than its competition.

coming back to spend more time and money with TECNIDIN. TECNODIN’S marketing strategy can be focused on retaining a good portion of the existing clientele base from the previous accounts, developing a new stream of clients, persuading clients that currently use other vendors to choose to work with TECNODIN for its small parts replacement needs.

price, will help us build a strong base of loyal clients for decades to come.

The costs of services rendered are assumed to be open for discussion. FIFTHKING normally precedes with projects of this scope on a case-by-case basis and tailor makes a budget that

FIFTHKING strongly believes that the combination of quality service along with quality products coupled with a fair market

5.2.1 The Costs

is suitable for the client we are working with. FIFTHKING can be Establishing

a

loyal

return

client

base is of paramount

importance since this core of clients will not only generate most of the sales but this group of clients will also provide favorable word of mouth referrals, which still is the most powerful form of marketing to date.

as involved or uninvolved with the actual implementation of any or all of its recommendations as well. To ensure that all needs are being met, FIFTHKING can arrange a face-to-face meeting or video conference, whichever is most suitable for our client’s needs. Thank you for the opportunity to help TECNODIN build its brand name and client base in the U.S.

5.1 Competitive Edge TECNODIN can position itself as a unique company where its clients can not only enjoy a great product, but also, they can work with some of the most knowledgeable and friendly client reps in the industry.

5.2 Sales Strategy TECNODIN

client

reps

can

handle

the

pre-sale,

sales

transactions and post-sale follow-up. To speed up the client services, at least two employees can be servicing clients. While one employee prepares the client’s order, the other one will be taking care of the sales transaction. All sales data logged on the companies point-of-sale terminals will be analyzed for marketing purposes.

In order to build up its client base, TECNODIN will redevelop its website, under the direction of FIFTHKING, engage in affiliate marketing through the use of click through banners, online postcards, e-flyers, utilize client referrals and cross-promotions with other businesses in the community. At the same time, client

Contacts FIFTHKING GROUP Primary Intermediary John D. Lee / Senior Managing Director Telecommunications: 917.727.0911 – New York 810.308.3911 - Michigan Web and Electronic Communications: www.FIFTHKING.com FIFTHKING@live.com