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From:

Kimberly D. Lee, Executive V.P. FIFTHKING MEDIA

To:

Steve Wilson, Executive Director RUTH MOTT FOUNDATION

Re:

The Black Land Project

Date:

08.31.11

Hello Steve, It was a great pleasure to speak with you during our last meeting. Per our discussion, we have drafted a preliminary plan to encompass the scope of work which, from our perspective, would best serve the project. The following data represents the budgets for The Black Land Project media design. You will find the following inclusions: 1) Scope of Work 2) Graphic Design 3) Web and IT Design 4) Print/Digital Publication Design 5) Strategies Itemized details of each inclusion will be shown on the following pages. Thank you for the opportunity to work with you and I personally look forward to making it a knock-out project!

Best regards Kimberly D. Lee, EVP FIFTHKING MEDIA Ph: 208.460.6183 www.fifthking.com


The Black Land Project SCOPE OF WORK The Black Land Project (BLP) gathers and analyzes stories about the relationship between black people, land and place. The purpose of the project is to identify and amplify the current critical dialogues surrounding the relationship between black people(including African-Americans, Caribbean-Americans and African immigrants) and land. The relationship to the land may be a fifth generation family farm in the Alabama Black Belt or a neighborhood in Detroit. A public park, a church filled with local history, or an immigrant community’s journey from one place to another are all stories about black relationship to the land and place. The Black/Land project gathers these stories in order to share the powerful traditions of resourcefulness, resilience and regeneration they contain.

The BLP will include the following: - Development of graphic logo -

Development of project (brand) I.D.

-

Development of fully functional (non-static) web portal

-

Development of Facebook web portal

-

Development of Twitter web portal

-

Development of YouTube web portal

-

Development of proprietary electronic mail system for Stakeholder info sharing

-

Development of print/digital publication of project

-

Development of project postcard mailer

-

Development of project letterhead

-

Development of project envelope

-

Development of PR Strategy for local media dissemination

-

Development of Community Resolution Strategy

-

Development of Community Resolution Encounters

-

Development of post project analysis


The Black Land Project WEB / IT DEVELOPMENT


The Black Land Project PUBLICATION DEVELOPMENT The Black Land Project (BLP) will be encapsulated in a hardback book, containing the people, places, stories and photos of the journey of the BLP. This book will be a collector’s item and a reference source for the historical archives of the Flint community.


The Black Land Project BUDGET SUMMARY

ITEM Graphic Design BLP Logo Development BLP Brand I.D. Development Sub Total Web / IT Development BLP Non Static Web Portal Development BLP Facebook Social Network Web Development BLP Twitter Social Network Web Development BLP YouTube Social Web Development BLP Proprietary Electronic Mail System Sub Total Print and Publications BLP 11 x 8.5 (landscape) Picture Book BLP Postcard BLP Letterhead BLP Envelope Sub Total Strategies BLP Public Relations Strategy BLP Community Resolution Strategy BLP Community Resolution Encounters BLP Post Project Analysis Sub Total GRAND TOTAL

QUANTITY

PRICE

HOURS

01 01 02

250.00 1,000.00 $1,250.00

01 01 01 01 01 05

7,500.00 750.00 750.00 750.00 500.00 $10,250.00

60

01 01 01 01 04

12,500.00 500.00 250.00 250.00 $13,500.00

100

01 01 01 01 04

1,250.00 1,250.00 $26,250.00

All-I nclusiv e

2 8

6 6 6 5

2 2 2

TBD TBD TBD


The Black Land Project COMMUNITY RESOLUTION STRATEGY The Black Land Project (BLP) will incorporate a series of Community Resolution Strategy Sessions. The sessions will be designed to ‘coach’ the leaders from within the civic structure of our city, on how to best move forward with the ultimate task of these three things: 1) Resolving the Past, 2) Healing Our Community, and 3) Reversing the Trends. The CRS Sessions will be ongoing as required by the BLP project.


The Black Land Project COMMUNITY RESOLUTION ENCOUNTERS The Black Land Project (BLP) will incorporate a series of Community Resolution Encounters. The Encounters will be an opportunity for those most directly involved and affected by the BLP crisis in our local flint community. The CRE’s will be ongoing as required by the BLP project.


The Black Land Project FIFTHKING SPECIAL NOTES -

All design work is calculated at the FIFTHKING standard rate of $125 per hour.

-

Minimum 2 hours required for each different line item.

-

All additional work which is outside of the Scope of Work defined in this presentation will be subject to being billed at the FIFTHKING standard rate of $125 per hour.

-

Prices do not reflect costs of print/mail/distribution, etc.

-

All work will be commenced with a 50% payment in advance. A 50% payment of the remaining balance will be due upon half completion of work. And the remaining balance will be due prior to final completion of work.

-

Ongoing monthly maintenance for websites are not included in this presentation and will be discussed based on ongoing needs of project and will be billed separately.


THE BLACK LAND PROJECT  

The Black Land Project (BLP) gathers and analyzes stories about the relationship between black people, land and place. The purpose of the pr...

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