Kimberly D. Lee, Executive V.P. FIFTHKING MEDIA
Steve Wilson, Executive Director RUTH MOTT FOUNDATION
The Black Land Project
Hello Steve, It was a great pleasure to speak with you during our last meeting. Per our discussion, we have drafted a preliminary plan to encompass the scope of work which, from our perspective, would best serve the project. The following data represents the budgets for The Black Land Project media design. You will find the following inclusions: 1) Scope of Work 2) Graphic Design 3) Web and IT Design 4) Print/Digital Publication Design 5) Strategies Itemized details of each inclusion will be shown on the following pages. Thank you for the opportunity to work with you and I personally look forward to making it a knock-out project!
Best regards Kimberly D. Lee, EVP FIFTHKING MEDIA Ph: 208.460.6183 www.fifthking.com
The Black Land Project SCOPE OF WORK The Black Land Project (BLP) gathers and analyzes stories about the relationship between black people, land and place. The purpose of the project is to identify and amplify the current critical dialogues surrounding the relationship between black people(including African-Americans, Caribbean-Americans and African immigrants) and land. The relationship to the land may be a fifth generation family farm in the Alabama Black Belt or a neighborhood in Detroit. A public park, a church filled with local history, or an immigrant communityâ€™s journey from one place to another are all stories about black relationship to the land and place. The Black/Land project gathers these stories in order to share the powerful traditions of resourcefulness, resilience and regeneration they contain.
The BLP will include the following: - Development of graphic logo -
Development of project (brand) I.D.
Development of fully functional (non-static) web portal
Development of Facebook web portal
Development of Twitter web portal
Development of YouTube web portal
Development of proprietary electronic mail system for Stakeholder info sharing
Development of print/digital publication of project
Development of project postcard mailer
Development of project letterhead
Development of project envelope
Development of PR Strategy for local media dissemination
Development of Community Resolution Strategy
Development of Community Resolution Encounters
Development of post project analysis
The Black Land Project WEB / IT DEVELOPMENT
The Black Land Project PUBLICATION DEVELOPMENT The Black Land Project (BLP) will be encapsulated in a hardback book, containing the people, places, stories and photos of the journey of the BLP. This book will be a collectorâ€™s item and a reference source for the historical archives of the Flint community.
The Black Land Project BUDGET SUMMARY
ITEM Graphic Design BLP Logo Development BLP Brand I.D. Development Sub Total Web / IT Development BLP Non Static Web Portal Development BLP Facebook Social Network Web Development BLP Twitter Social Network Web Development BLP YouTube Social Web Development BLP Proprietary Electronic Mail System Sub Total Print and Publications BLP 11 x 8.5 (landscape) Picture Book BLP Postcard BLP Letterhead BLP Envelope Sub Total Strategies BLP Public Relations Strategy BLP Community Resolution Strategy BLP Community Resolution Encounters BLP Post Project Analysis Sub Total GRAND TOTAL
01 01 02
250.00 1,000.00 $1,250.00
01 01 01 01 01 05
7,500.00 750.00 750.00 750.00 500.00 $10,250.00
01 01 01 01 04
12,500.00 500.00 250.00 250.00 $13,500.00
01 01 01 01 04
1,250.00 1,250.00 $26,250.00
All-I nclusiv e
6 6 6 5
2 2 2
TBD TBD TBD
The Black Land Project COMMUNITY RESOLUTION STRATEGY The Black Land Project (BLP) will incorporate a series of Community Resolution Strategy Sessions. The sessions will be designed to ‘coach’ the leaders from within the civic structure of our city, on how to best move forward with the ultimate task of these three things: 1) Resolving the Past, 2) Healing Our Community, and 3) Reversing the Trends. The CRS Sessions will be ongoing as required by the BLP project.
The Black Land Project COMMUNITY RESOLUTION ENCOUNTERS The Black Land Project (BLP) will incorporate a series of Community Resolution Encounters. The Encounters will be an opportunity for those most directly involved and affected by the BLP crisis in our local flint community. The CREâ€™s will be ongoing as required by the BLP project.
The Black Land Project FIFTHKING SPECIAL NOTES -
All design work is calculated at the FIFTHKING standard rate of $125 per hour.
Minimum 2 hours required for each different line item.
All additional work which is outside of the Scope of Work defined in this presentation will be subject to being billed at the FIFTHKING standard rate of $125 per hour.
Prices do not reflect costs of print/mail/distribution, etc.
All work will be commenced with a 50% payment in advance. A 50% payment of the remaining balance will be due upon half completion of work. And the remaining balance will be due prior to final completion of work.
Ongoing monthly maintenance for websites are not included in this presentation and will be discussed based on ongoing needs of project and will be billed separately.
The Black Land Project (BLP) gathers and analyzes stories about the relationship between black people, land and place. The purpose of the pr...