Rethink. Refresh.

Fieldstone A&E can rejuvenate your past bestsellers

FieldstoneAE.com ARCHITECTURE • ENGINEERING • INTERIOR DESIGN • CONSULTING

Refresh your product It’s time to update your floor plans with today’s design trends It’s important to offer the “must have” amenities today’s homebuyers are looking for. While adding value to your product, you may also find areas to cut construction costs and increase your bottom line.

Not sure where to start? The Fieldstone A&E design team has the expertise you need, and can optimize your floor plans to today’s standards. If you’re ready to rejuvenate your bestsellers, contact us today!

ARCHITECTURE ENGINEERING

open your mind to these top 6 trends (AND YOUR FLOOR PLANS)

1 2 3 4

Gear up the kitchen and expand islands to include more space for entertaining.

Add popular features such as a drop spot, pocket office or a doggie day care.

Re-tool the owner bathroom with an oversized walk-In shower and make the soaking tub an option.

Create outdoor living areas such as a grill & chill space on the lanai with a seamless transition from the inside.

5

Don’t ignore curb appeal! Update the front

6

Separating the laundry room or making it large

elevations with timeless architectural styles.

enough to pass thru, is a must have, especially in a larger product.

1

PRODUCT REFRESH CASE STUDY

4

SOLVED

3

2

PROBLEM

A medium sized builder contiguous lots within a option to take sixty mor

Since the lots were read decided to use a mix of to save time going throu

TASK

The builder requested Fieldstone A&E to provide a plan review and suggest a strategy from four of their best sellers: Plan #1 with 1,962 sf., Plan #2 with 2,389 sf., Plan #3 with 2,506 sf., and Plan #4 with 3,010 sf.

FINDINGS

PLAN #1

The Plan Value Review determined a 427 sf. difference between Plan #1 and Plan #2, and a larger 504 sf. difference between Plan #3 and Plan #4, creating pricing gaps.

Adding two new floor plans to bridge the gap. A 2,175+/- sf. plan would fit between Plan #1 and Plan #2, and a 2,758 +/- sf. plan would fit between Plan #3 and Plan #4.

In the end, the builder received a cohesive product line which included 4 refreshed plans and 2 new plans, complimenting their collection of best sellers. All with current amenity features to provide more choice within a proper pricing progression.

PLAN #1

NEW PLAN

ED 213 sf. gap

1,962 sf.

PLAN #2

E

NEW!

REFRESH

1,962 sf.

REFRESH 213 sf. gap

2,175 sf.

2,389 sf.

here is how it’s done:

had an opportunity to purchase sixty a Master Planned Community, with an re.

Taking a little space from here, and adding it there is only part of the process. Be sure to add the amenities that are popular in your market in order to appeal to more buyers.

dy to go vertical in 3 to 4 weeks, they “Bestsellers” from different communities ugh the product development process.

Here is an example of a 40’ x 70’ plan that has been refreshed with today’s homeowner in mind.

PLAN #1

PLAN #2

PLAN #3

PLAN #4

1,962 sf.

2,389 sf.

2,506 sf.

3,010 sf.

1

PLAN #2

427 sf. gap

PLAN #3

117 sf. gap

PLAN #4

504 sf. gap

.

2,389 sf.

2,506 sf.

3,010 sf.

2

PLAN #3

NEW PLAN

PLAN #4

ED

.

ED

117 sf. gap

250 sf. gap 2,506 sf.

REFRESH 250 sf. gap

2,758 sf.

AFTER

ED

NEW!

REFRESH

• Revised foyer to open up vista through the home • Revised layout at laundry and bedroom 2 closet to provide more space for dryer door • Rearranged kitchen by revising the island size to 7’ x 5’, added walk-in pantry, and created more space in great room • Made owner’s walk-in closet larger • Revised patio to be a 14’ x 8’ lanai with a 9080 sliding glass door • Change owner bath to (1) large walk-in shower

3,010 sf.

BEFORE

ARCHITECTURE ENGINEERING ARCHITECTURE ENGINEERING

(813) 466-3310

RE ARCHITECTURE ENGINEERING

AUBURN HILLS, MI 3400 Auburn Road Suite 200 (248) 622-4035

CHEBOYGAN, MI 218 N. Main Street Suite 102 (231) 782-0011

SAULT ST MARIE, MI

128 W. Spruce Street, Suite 11 (248) 622-4035

FieldstoneAE.com

TAMPA, FL

14055 Riveredge Drive Suite 460 (813) 466-3310

EDEN PRAIRIE, MN

6500 City West Parkway Suite 300 (612) 607-0115