Fieldstone A&E can rejuvenate your past bestsellers
FieldstoneAE.com ARCHITECTURE • ENGINEERING • INTERIOR DESIGN • CONSULTING
Refresh your product It’s time to update your floor plans with today’s design trends It’s important to offer the “must have” amenities today’s homebuyers are looking for. While adding value to your product, you may also find areas to cut construction costs and increase your bottom line. Not sure where to start? The Fieldstone A&E design team has the expertise you need, and can optimize your floor plans to today’s standards. If you’re ready to rejuvenate your bestsellers, contact us today!
open your mind to these top 6 trends (AND YOUR FLOOR PLANS)
1 2 3 4
Gear up the kitchen and expand islands to include more space for entertaining. Add popular features such as a drop spot, pocket office or a doggie day care. Re-tool the owner bathroom with an oversized walk-In shower and make the soaking tub an option. Create outdoor living areas such as a grill & chill space on the lanai with a seamless transition from the inside.
Donâ€™t ignore curb appeal! Update the front
Separating the laundry room or making it large
elevations with timeless architectural styles.
enough to pass thru, is a must have, especially in a larger product.
PRODUCT REFRESH CASE STUDY
A medium sized builder contiguous lots within a option to take sixty mor
Since the lots were read decided to use a mix of to save time going throu
The builder requested Fieldstone A&E to provide a plan review and suggest a strategy from four of their best sellers: Plan #1 with 1,962 sf., Plan #2 with 2,389 sf., Plan #3 with 2,506 sf., and Plan #4 with 3,010 sf.
The Plan Value Review determined a 427 sf. difference between Plan #1 and Plan #2, and a larger 504 sf. difference between Plan #3 and Plan #4, creating pricing gaps. Adding two new floor plans to bridge the gap. A 2,175+/- sf. plan would fit between Plan #1 and Plan #2, and a 2,758 +/- sf. plan would fit between Plan #3 and Plan #4.
In the end, the builder received a cohesive product line which included 4 refreshed plans and 2 new plans, complimenting their collection of best sellers. All with current amenity features to provide more choice within a proper pricing progression.
ED 213 sf. gap
REFRESH 213 sf. gap
here is how it’s done:
had an opportunity to purchase sixty a Master Planned Community, with an re.
Taking a little space from here, and adding it there is only part of the process. Be sure to add the amenities that are popular in your market in order to appeal to more buyers.
dy to go vertical in 3 to 4 weeks, they “Bestsellers” from different communities ugh the product development process.
Here is an example of a 40’ x 70’ plan that has been refreshed with today’s homeowner in mind.
427 sf. gap
117 sf. gap
504 sf. gap
117 sf. gap
250 sf. gap 2,506 sf.
REFRESH 250 sf. gap
• Revised foyer to open up vista through the home • Revised layout at laundry and bedroom 2 closet to provide more space for dryer door • Rearranged kitchen by revising the island size to 7’ x 5’, added walk-in pantry, and created more space in great room • Made owner’s walk-in closet larger • Revised patio to be a 14’ x 8’ lanai with a 9080 sliding glass door • Change owner bath to (1) large walk-in shower
ARCHITECTURE ENGINEERING ARCHITECTURE ENGINEERING
RE ARCHITECTURE ENGINEERING
AUBURN HILLS, MI 3400 Auburn Road Suite 200 (248) 622-4035
CHEBOYGAN, MI 218 N. Main Street Suite 102 (231) 782-0011
SAULT ST MARIE, MI
128 W. Spruce Street, Suite 11 (248) 622-4035
14055 Riveredge Drive Suite 460 (813) 466-3310
EDEN PRAIRIE, MN
6500 City West Parkway Suite 300 (612) 607-0115
Fieldstone A&E can rejuvenate your past bestsellers!