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BUSINESS BRIEFS

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Round Rock

Mars Auto, a leader in autonomous vehicle technology, is relocating its U.S. operations from Dallas to Round Rock, Texas. This strategic move supports Mars Auto's mission to innovate and expand in key tech hubs across the U.S. The company, based in South Korea, launched its first autonomous truck operations in 2023 and is now bringing its camera-centric AI model for long-haul logistics to the American market. CEO Ilsu Park expressed excitement about the expansion, emphasizing the opportunity to create jobs and collaborate with the local tech community. Round Rock Chamber welcomed the move, highlighting its alignment with local economic growth.

Liberty Hill

A new 148,000-square-foot Target store is headed to Liberty Hill as part of the upcoming Liberty Hill Crossing shopping complex. According to a Texas Department of Licensing and Regulation filing, construction on the $22 million project is set to begin in July 2025, with completion expected by June 2026. Located at US Highway 183 and State Highway 29, the store will be larger than most Targets, and bigger than Austin’s largest H-E-B.

Jarrell

Labatt Food Service, a San Antonio-based food distributor with nearly $2 billion in annual sales, is considering an expansion in Jarrell, Texas, that could bring significant economic benefits to the area. The project involves a $42 million investment to build approximately 150,000 square feet of warehouse and distribution facilities on a 48-acre site along Ronald W. Reagan Boulevard. The development could create numerous jobs. Williamson County and Jarrell city officials discussed tax abatement and incentives for Labatt, although no formal decisions have been made.

Taylor

KRXT 98.5 radio station was purchased by cattleman Jim Schwertner and relocated to Taylor, thanks to an agreement between the Taylor Economic Development Corporation (TEDC) and the Cowboy Broadcasting Network. Underpinned by a $65,000 economic development grant from the TEDC, the move promises to create at least 10 new jobs and adds a new voice to Taylor’s media scene. Broadcasting favorites like Jay Davis and Bob Cole now share their programs from historic downtown Taylor. TEDC Chairperson Betty Day celebrates this development as a milestone for Taylor, enhancing its profile as a burgeoning business hub in Central Texas. This initiative marks a fulfilling moment for Cowboy Broadcasting, culminating a long-held dream to bring the radio station back to Taylor.

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