Five Years of Whimsy and Wonder

by Charlotte Kovalchuk

Whimsy and Wonder celebrates its fifth anniversary this year and Katie Amsler reflects on how the unique art and music festival has become an integral part of Liberty Hill’s cultural landscape. “I think Whimsy and Wonder has become a cherished tradition in our town — something Liberty Hill truly looks forward to each year,” the city’s communications director says. “People have told me they plan their outfits a year in advance. And it’s not just locals who attend; the festival draws visitors from surrounding towns and across the state. It’s a space for people to express themselves and their artistic talents, fostering creativity across generations— from young children to senior citizens—while contributing to a vibrant cultural scene.”

What started as a simple downtown art exhibit attended by 200 people has evolved into a dynamic celebration of creativity, drawing thousands to Liberty Hill each year. From dazzling street performances and interactive installations to hands-on workshops and live music, the festival offers something for every visitor.

Artists’ Mecca

In its early years, organizers had to seek out artists from across Texas to participate. “At first, I had to reach outside our zip code to find artists, basically anyone who was interested in being part of something so new,” Katie says. Now, Whimsy and Wonder attracts a growing number of creatives eager to be part of the experience. “There are a ton of really creative people who have tried to escape Austin and find refuge in Liberty Hill. Every year we have people who want to be part of this festival.”

Public art installations have also become a defining element of the festival. Each year, attendees encounter new large-scale projects woven into the experience—past highlights included intricate yarn bombing displays and interactive Rubik’s Cube art. The festival has also served as a platform to spread awareness for social causes, with initiatives like artist-painted rain barrels promoting water conservation and a canned food drive sculpture benefiting Operation Liberty Hill.

The festival’s imaginative approach has not gone unnoticed. In 2022, Whimsy and Wonder received the TAMI Award for Best Recurring Event (Population Under 50,000) from the Texas Association of Municipal Information Officers (TAMIO). The TAMI Awards recognize excellence in municipal communication, honoring outstanding events and initiatives across various categories. “We’re really proud of that. The festival is unique in that it’s eclectic and full of whimsy and surprises. It’s not a typical festival where you walk up and down the streets and shop. Every turn offers something unexpected, something that makes you turn your head and go, what?” Katie says. “What sets it apart as an art and music festival is its emphasis on wonder, creativity, and imagination. Even its name, Whimsy and Wonder, captures its essence, making it a magical experience for all attendees.”

Community Celebration

From boutiques to restaurants, local businesses embrace the annual festival spirit, hosting themed popups, and special menu items. The festival isn’t just about the artists — it’s about creating something that involves everyone, whether they’re attending, participating, or supporting it in their own way. “When the festival is successful, the whole community benefits,” Katie says.

Wild West Meets Whimsy

This year, Katie says, “we’re going to bring the Wild West to Main Street and give it artistic flair.” From 6-10pm on Saturday, May 17, Liberty Hill’s Main Street will come alive with all things western including — potentially — roaming western characters, stick horse races, water gun shoot-outs, and a leather branding station.