The Ferrum College brand identity is unique to our school and includes the College, Ferrum Athletics, and the Blue Ridge Institute & Museum. Our brand identity is supported by graphic standards that include official colors, logos and fonts, as well as specific guidelines for their use. The consistent use of these graphic standards, as well as current taglines and themes, allows us to present a strong, unified, and professional message in our communications with potential and current students and their families, alumni, donors, and other College constituencies.
The Ferrum College Identity Graphics Standards & Style Guide is intended to help College staff, faculty, students, and vendors maintain the College identity in print, on the web, and through merchandising. Subjects include approved usage for logos, colors, fonts, and style guidelines and policies for use on the College’s website and official social media communications.
