2022 Berkley/Huntington Woods Area Chamber City Guide

•

JIM SHAFFER AND ASSOCIATES REALTORS

member.

• Current Supporter and past Vice President of the .

• 2012 Ferndale Recipient.

• Consecutive sponsor & volunteer for the .

• Sponsor of the

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• Named in 2020

2011-

• Proud member of our amazing community.

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2923 Ellwood Ave, Berkley $425,000

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2728 Oakshire, Berkley $449,900

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1839 Robina Ave, Berkley $400,000

Wonderful Berkley colonial features a spacious open floor plan, private primary suite, finished basement, and a great backyard for entertaining. Covered front porch with double doors leads to the entry foyer with ample closet space. Entry living room with tall ceilings flows into the open kitchen and dining area. Light filled open kitchen with stainless steel appliances, large center island, tile backsplash, and plenty of cabinet and counter space.

Charming Berkley bungalow fully updated with a spacious open floor plan, stunning kitchen, primary suite, partially finished basement, and private backyard.

Front porch with beautiful landscaping. Lovely open living room, dining area, and kitchen with recessed lighting, hardwood floors, and coved ceilings. Large center island with bar seating, custom tile backsplash, open shelving, down pendant lights, and a cute breakfast nook.

Fantastic Berkley colonial features a lovely updated kitchen, large back family room, and private backyard with an above ground pool. Entry foyer leads to a central dining room with coved ceilings and a wide opening to the kitchen.

Lovely updated kitchen with stainless steel appliances, subway tile backsplash, recessed lighting, and plenty of cabinet and counter space. Large family room with access to both the front and backyard.

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2182 Cambridge Rd, Berkley $315,000

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2654 Royal Ave, Berkley $208,800

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2329 Columbia Rd, Berkley $259,000

Fantastic Berkley bungalow features a spacious central kitchen, large private primary suite, finished basement, and a great backyard for entertaining.

Lovely updated front porch leads to a light filled living room with hardwood floors and coved ceilings. Large kitchen with plenty of cabinet and counter space.

Beautiful back dining room with vaulted ceilings, built-ins, vent gas fireplace, and sliding glass doors to the back deck.

Charming Berkley Bungalow features an inviting interior with a spacious updated kitchen, large first floor primary bedroom, and big private backyard. Large covered front porch leads to a bright entry living room with hardwood floors and a bay window. Roomy eat in kitchen with stainless steel appliances and plenty of cabinet and counter space. Large entry level bedroom and full bath down the hallway.

Two additional bedrooms.

Fantastic brick ranch in Berkley features a bright open floor plan with a large updated kitchen and tons of charming details. Spacious entry living room with recessed lighting opens to a gorgeous kitchen. Large eat-in kitchen with dark cabinets, custom ceramic tile backsplash, farmhouse sink, and butchers block counters. Updated mud room/laundry room off the kitchen with sliding barn doors and driveway access. Three large bedrooms with ample closet space.

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4130 Royal, Berkley $369,900

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2164 Earlmont Rd, Berkley $295,000

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1371 Catalpa Dr, Berkley $370,000

Fantastic updated Berkley ranch features a spacious primary suite, updated kitchen, and tons of charming details. Hardwood floors throughout much of the home.

Bright entry dining room with coved ceilings and a large bay window. Bonus central room with built-in shelving and a coffee bar.

Updated kitchen with granite counters, serving window to the family room, and ample cabinet and counter space. Gorgeous back living room.

Gorgeous Berkley bungalow features a charming interior with a spacious open kitchen, private primary suite, and a great backyard for entertaining. Lovely front porch surrounded by garden beds. Bright and open living room and dining room with hardwood floors. Fantastic updated kitchen with stainless steel appliances, granite counters, custom metallic backsplash, and ample cabinet space. Kitchen extends into a wonderful breakfast nook.

Wonderful Berkley colonial features a spacious open floor plan, private primary suite, and a partially finished basement.

Covered front porch leads to a stunning living room with beautiful hardwood floors and lots of natural light. Open dining area with a sliding glass door to the back patio and bar seating to the kitchen.

Roomy kitchen with stainless steel appliances, recessed lighting, and plenty of cabinet and counter space. Entry level half bath.

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T’S NO SECRET THAT PEOPLE LOVE THE BERKLEY COMMUNITY. WITH SO MANY ONE-OF-A-KIND EVENTS THROUGHOUT THE YEAR, UNIQUE BUSINESSES, BOUTIQUES, RESTAURANTS & EXCEPTIONAL SERVICE PROVIDERS, THERE’S MUCH TO DO & SEE.

By Sara E. Teller

For this reason, Berkley has earned the reputation as a “hidden gem.”

New to Berkley this Fall is the Berk Perk Discount Card, which is available to purchase at local Chamber member businesses and other outlets. Cardholders can take advantage of exclusive discounts and other offerings from their favorite spots around town using a QR code.

Offerings vary business to business and are subject to change quarterly. Anyone with a card will be able to use the perks without limit, giving yet another reason to shop, dine, and use services in the Berkley Area.

One of the participating Berk Perk businesses that customers know and love is Woodward Corner Market, a large grocer that plans to make the cards available for purchase onsite so customers can save big on the groceries they purchase.

The participating businesses continues to grow. Other confirmed participants are VITRINE, Republica, Odd Fellows Antiques, The Twisted Shamrock, Oak Park Social, Ullman's Health & Beauty, Peninsulas, Toadvine Books, Berkley Common, Card My Yard Clawson, Berkley Medical Center Pharmacy, Stransky & Company, The Wedding Shoppe, Republica, Kim + Tim Real Estate Partners and Zoom Room.

HELPING KEEP BERKLEY “A HIDDEN GEM” hopes to partner with Berkley schools in selling the discount cards as a new fundraising avenue opportunity.

In this past year, the Chamber also partnered with local businesses to offer special discounts to all Berkley schools staff members, as a unique way to thank them for all they've done during the pandemic situations.

“We always want to thank them for what they do, they are truly an anchor of the community,” Rothman said. She hopes this is an exciting alternative to traditional thank-yous.

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F YOU ENJOY EXPLORING ALL OF THE FUN THINGS TO DO DOWNTOWN or nearby, there is a strong behind-thescenes partnership to thank for making it all happen. The Berkley Area Chamber of Commerce and the Downtown Development Authority (DDA) are busy building an unmatched destination location.

“The cards are only $30,” said Chamber Executive Director Darlene Rothman. “You use them just a few times and they Darlene pay for themselves. They’re also good until December 2023. We encourage families to buy them, have the grandparents purchase them, and give them as gifts. Most of the businesses are the same ones that support Berkley School activities, team sports, community events, etc.

We even have a local realtor who is giving out the cards as a thank you to new home buyers.”

A list of locations where the cards are available for purchase is on the BACC’s website.

Eventually, the Berkley Area Chamber also

“I’d like to give a nod to the DDA,” said Rothman. “We partner together as much as possible, and our connection is Rothman stronger than ever and continues to grow. The new DDA director, Mike McGuinness, has really taken this to another level.”

Chamber members include not only Berkley businesses but those in surrounding communities like Oak Park and Huntington Woods, which have some must-see sites themselves.

For example, three new businesses have recently set up shop along 11 Mile in Oak Park, changing the historical industrial face of the area: Dog & Pony Show Brewing, Unexpected

Craft Brewing Company, and Oak Park Social.

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HIS PAST YEAR HAS BROUGHT MANY FAMILY-FUN CHAMBER-LED ACTIVITIES TO THE AREA including the Berkley Art Bash held along 12 Mile Rd. in June and the Berkley Street Art Fest which takes place along Coolidge in July. Both are held annually and had unprecedented turnouts, even in the midst of the pandemic.

“The Art Bash and Berkley Street Art Fest were both very successful,” Rothman said. “They went forward as usual, bringing thousands of people to the community as well as great artists. We’d like to thank the City of Berkley which closed down the roads and prepared for the events.

We couldn’t do it without them. We’d also like to give a shout out to Public Safety, who is always there behind the scenes ensuring everything runs smoothly.”

The Chamber’s Events & Operations Manager RoseAnn Nicolai added, “These events where the streets are closed would not be possible without the hard work that Berkley's Public Works department puts in to ensure the roads and sidewalks and the whole event area is ready to welcome the crowds. And then they put in even more time after to ensure everything is cleaned and opened up for business as usual.”

This year’s Art Bash was back to the same amount of vendors pre-pandemic. “We could not pull this event off without April McCrumb, owner of Catching Fireflies and Yellow Door Art Market. Her keen sense of picking the right artists for the art fair is vital to its success,” Nicolai stated.

This year's Berkley Street Art Fest again included a Shop for Good Village, which allows a portion of the proceeds earned to go towards a charitable or otherwise ‘good’ cause.

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“Susan Rogal of VITRINE is the driving force behind that,” Rothman explained. “The program keeps growing. A portion of the proceeds earned goes towards a nonprofit or other organization, sometimes even third-world countries.”

So, not only do customers get to bring home some great one-of-a-kind finds but they can rest assured they’re purchases are put to good use.

“Their doors are always open to welcome the public to their events, and partner with local businesses and organizations. They also have a small food pantry box outside in front of the church. They’re just always very receptive, and involved with open arms,” Rothman explained.

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Nearly every month there’s something exciting to check out, allowing for unforgettable memory-making. The Chamber is happy to support the many downtown events put on by other organizations including the County Oakland Irish Fest in September, Berkley DDA BOO!KLEY activities held in October, and the end of the year will bring the Berkley Holiday Lights Parade complete with a visit from Santa and a tree-lighting ceremony as well as the Berkley DDA's Merri Month activities.

ESTAURANT WEEKEND RECENTLY KICKED OFF BOO!KLEY MONTH in early October, where patrons had an opportunity to dine out and enjoy discounts at many local eateries. The annual event gives them a chance to restaurant-hop for a night or two or simply enjoy a menu they haven’t yet tried. Participating locations had some unique offerings that were sure to satisfy.

“This promotional event was another great example of the Chamber and DDA working together,” said Nicolai. “The Chamber organized the restaurant participation and the Berkley DDA paid for and coordinated music at the downtown restaurants, which was a new addition this year.”

The annual State of the Cities event was held in October with the Chamber honoring exceptional community members and businesses.

The Businessperson of the Year award went to two people this time around, Katie Kutscher and Chris Gross, former owners of Berkley Common.

“They’ve done so much for the community,” said Rothman, “especially during COVID. They created unique outdoor seating to accommodate guests and hosted events upstairs at Berkley Common. They’ve attracted a lot of people to Berkley.”

The Berkley Area Organization of the Year award went to Berkley First: A United Methodist Church, which is led by Pastor Zack Dunlap.

UTSIDE OF THE RoseAnn RESTAURANTS AND BUSINESSES EVERYONE ENJOYS, Rothman highlighted the outstanding service community, saying that many people come to Berkley for things like tax services, financial planning, working with realtors and more. When they come to the area, they inevitably wind up visiting places that look interesting nearby.

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“I also work for Aero/Pacific Drapery,” Rothman said. “And I’m always asking customers how they found us. Many times, it’s because they came to the Berkley area for a service, shopping and dining.” The Berkley area has many reasons to draw people to the community.

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The Berkley Area Chamber of Commerce continues to grow its membership and encourages businesses of all kinds to sign up and join in on all of the benefits it has to offer.

“Any type of business can join the Chamber,” Rothman said.

“Members get access to networking events, foster connections with other business owners, and in turn, grow their own businesses. We highly encourage home-based companies to join us, which have popped up more and more amid the pandemic. It’s a reason to get out and get to know others within the community.

“Many of our members have stayed and grown throughout the years because they’ve gotten involved. Many members volunteer and talk with people at events as it’s a friendly, casual way to meet potential clients and customNicolai ers. They’re not in it for a profit.

They just know that conversations are memorable and encourage people to be aware of what they have to offer.” n

For more information about becoming a BACC member, upcoming events, Berk Perk cards and more, visit the Berkley Area Chamber of Commerce’s website, berkleychamber.com, Call 248.414.9157 Or email Executive Director Darlene Rothman at darlene@berkleychamber.com.

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Engaging Communities in His Art Action Experience

fishing lure for his piece “Hooked on Michigan.”

He’s also designed murals inside restaurants and other businesses.

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INCE ITS INCEPTION, Cascardo’s Art Action Experience’s customers have ranged widely from non-profits, corporations, communities, or anyone just wanting a fun interactive activity for guests at a special event.

Cascardo has provided pieces for both indoor and outdoor events, large and small.

“I like creating art from my imagination, looking at and interpreting my experiences in abstract and representational imagery,” he said. “I’m inspired by the creative process and the work of artists like Miro, Kandinsky and Picasso.”

These influences are evident in Cascardo’s creations, which tend to include cubism and abstract imagery.

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HEN, CASCARDO MOVED BACK TO MICHIGAN, settled in Huntington Woods, and began leaving his mark on Metro Detroit.

By Sara E. Teller

D

ANIEL CASCARDO HAS BEEN AN ARTIST FOR OVER 30 YEARS. AFTER ATTENDING

THE COLLEGE FOR CREATIVE STUDIES IN DETROIT, HE MOVED TO CHICAGO AND WORKED IN THE ANIMATION INDUSTRY WHILE DEVELOPING HIS STYLE AS A FINE ARTIST.

“I had done several outdoor murals at the time and for some reason was labeled a street artist,” Cascardo recalled. “It seemed to be the beginning of the street art movement, with more and more artists making their mark in public spaces.”

According to his web site, however, Cascardo coins himself as a visual artist who “creates abstract paintings that combine elements from primitive cultures with Euro sophistication.”

In 2012, Cascardo Art & Design LLC was born in an effort to both promote his artwork and begin engaging communities in a unique interactive art making process called the Cascardo Art Action Experience. During such an experience, Cascardo brings to life an artistic outline to be filled in by others with color, ultimately creating a vibrant, large-scale masterpiece. These outlines are often painted on canvases.

However, Cascardo has also used other backdrops, including wood, drywall and even a colossal

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Cascardo brought to life an imaginative piece he said represents the “energy, color, creativity and life found in the Berkley community” for this year’s Street Art Fest. Residents took a moment to stop by and pick up a paintbrush, together filling in a black-and-white canvas.

The colorful result is now on display at the Library.

“It is meant to engage your imagination and curiosity,” said Cascardo, who sometimes generates these outlines in the moment, without any pre-planning. Other times, he begins with a thought and a purpose, and fills in the blanks from there. Cascardo characterizes his artistic technique as

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By Lisa Howard vendors to use. It’s all part of how the store builds tighter connections with the community.

While the store’s selections are downscaled and more specialized than what Meijer supercenters offer, Woodward Corner still offers shoppers three tiers of price points: local products, national products and Meijerbranded products.

“We like to say you can shop your way on your budget,” Ashley says, whether that’s supporting local products or going with family-favorite national brands. And if you don’t see what you’re looking for, you can use the QR codes posted throughout the store to request the product you want. It’s an easy way to connect with your neighborhood grocer. n 30955 Woodward Ave #305, Royal Oak | 248.955.1041 woodwardcornermarket.com | www.facebook.com/WoodwardCornerMarket

More Than A Typical Grocery Store

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HEY’RE BAA-AACK! SAMPLES. EXTINCT DURING THE PAST FEW YEARS, WOODWARD CORNER MARKET HAS WELCOMED BACK LOCAL VENDORS TO OFFER SAMPLES.

Doing so is part of the store’s three pillars of “fresh,” “local” and “value.”

“Our top priority is local,” says Ashley Dewicki, marketing manager of Woodward Corner Market, a “market format” store within the Meijer grocery family. “We want to serve the community of local vendors by having various events to promote them and giving them the chance to offer samples in the market.

Meeting shoppers face-to-face with samples is best way for vendors to expand their reach.” Often, she adds, the store can be a stepping stone for small producers to learn the ins-and-outs of bringing a product to market and getting into the Meijer supercenters. And obviously, shoppers are just as pleased to be part of the action – who doesn’t want to try a new nibble?

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NOTHER WAY THE STORE EMPHASIZES LOCAL PRODUCTS is by clearly labeling Michigan-made items, including favorites like ice cream and craft beer. Vendors can also make use of the café space and host their own events, like how to build a charcuterie board and cooking classes for kids.

Outdoor vendor markets are another chance for them to strut their stuff— the event during the Woodward Dream Cruise this year featured hatch pepper roasting, a DJ, games and multiple vendors. At the Berkley Art Bash, Woodward Corner bought additional booths and gave them to their 2022 BERKLEY CHAMBER CITY GUIDE | 18 | PUBLISHED BY FERNDALE FRIENDS

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mission is to support regional artists and their contribution to Detroit’s legacy.

Both of Rogal’s ventures work hand-in-hand to generate exposure for artists while giving back.

VITRINE is a ‘shop-for-good’ company, often sourcing life-changing fair-trade products.

Many of the purchases customers make have a direct impact on the lives and communities of the women and men who create them, and every month, a portion of the company’s proceeds goes towards sponsoring children in Haiti through World Vision, impacting clean water initiatives through Charity Waters as well as supporting pet adoptions with contributions to the Humane Society.

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OGAL SAID SHE IS LOOKING FORWARD to the arrival of MI Meals next door to VITRINE. The company was launched in August 2022 to help everyone live a healthier lifestyle. It has expanded to bring healthy meals, snacks, smoothies, and more to the Berkley community.

She feels the two businesses, with their similar visions, will make excellent neighbors.

“We partner with several shops around Berkley,” Rogal explained. “Not only is there a fabulous smoothie and prepared healthy meals place opening in our shared marketplace in our adjoining building with great partnerships ahead with them, but Berkley truly is a family of businesses. You just reach out and they are there for you.”

covering Berkley, Huntington Woods, Royal Oak, Ferndale, Clawson, and beyond.”

Being in Berkley is exciting because there’s always something to do to encourage comradery and fun. Rogal said, “Whether it’s working together for a citywide benefit shopping event for a local cause, charity, or school, or partnering on events sharing customer lists to have more successful events and everything in between – or just reaching out to give each other praise or support – Berkley has the finest group of people I’ve ever had the privilege to work with.” n 2758 Coolidge Ave, Berkley MI | (248) 629-7329 Info@shopatVITRINE.com | shopatvitrine.com

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One of her favorite things about being in Berkley is the opportunity to support local organizations and businesses. She said, “Throughout the year we work with local nonprofits and sponsor a variety of local benefit shopping events supporting local schools, community organizations and other fundraising initiatives through the sale of our products at our shop.”

The holidays are always perfect for rolling out specials, and VITRINE has some exciting plans for the remainder of the year. Rogal said the store will have exclusive offerings that coincide with the many upcoming community events.

“Berkley has a dynamic Fall full of events ahead,” she explained. “We will have gifts with purchases, refreshments, and an exciting rebate event around the holidays where you’ll get VITRINE gift cards for a percentage of dollars spent.”

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HEN NOT AT THE STORE GREETING CUSTOMERS, Rogal enjoys frequenting other venues downtown. She said, “This area truly holds some of the loveliest little gems of shops, services, restaurants and more. Some of the most unique retail destinations in the state can be found in little over a 20-mile radius

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LIZABETH SCHLUM IS HARDWORKING, AMBITIOUS, AND HAS AN ADVENTUROUS SPIRIT. SHE IS AN ADVOCATE FOR “TRYING ALMOST EVERYTHING ONCE!”

Raised in Berkley, she attended Berkley High School and has spent most of her life in this area. Schlum spent a few years living in California, to experience the beach life and learning how to surf. “It was fun, but I wasn’t any good” she added with a smile. Schlum returned to live in Berkley and, prior to working at Max Broock Realtors in Birmingham, she had been a middle school/high school teacher for over 20 years.

Schlum began her profession in real estate part-time initially, after a friend advised her that there was great potential in it. Just before the Covid19 pandemic, Schlum went into the business full-time.

Favorite aspects of real estate for Schlum include looking at the various homes, gaining ideas, and working with many different clients. “I love the freedom it allows me in my life, the flexible hours, and meeting new people all the time. Also, the unlimited potential it provides, where the

By Jenn Goeddeke

harder I work the more I can get out of it! I particularly enjoy working with first-time homebuyers, walking them through the process step-by-step.”

During the pandemic, Schlum used her time wisely to work on personal growth and also to gain her broker's license. She offers some advice to potential homebuyers, who may be nervous about the current interest rate hikes: Don’t put off buying, as refinancing is always an option. There are also programs in place, such as the seller buying a two-year interest-rate reduction for the buyer, (known as the 2/1 buydown). Additionally, there is still low inventory, so sellers in desirable areas are still seeing positive results. Plus, buyers don’t have to compete with as many other buyers as they once had to (therefore, less overbidding).

Schlum likes to show sellers the inexpensive things they can do to their homes, to maximize their investment. As a seller, she encourages you to perform all the obvious “little fixes” to avoid any possible red flags that a potential buyer may perceive. She advises home sellers to focus on every aspect of affordable preparation, including fresh paint, new/modern fixtures, decluttering, and ‘staging’ work. Landscaping effort pays off, too, in terms of ‘curb appeal’ (for example, tending to bushes and shrubs).

Schlum offers a free, no-pressure visit to anyone interested in either buying or selling, “to get the ball rolling. Even if you’re not ready to make ready!” a move now, it’s good to know when you Schlum is certainly enjoying her time at Max Broock, and envisages ramping up her commercial sales more, in combination with residential sales. She also has set a future goal to invest in multi-family housing.

Your Neighborhood Real Estate Agent

In her home life, Schlum loves taking care of her one-year-old named Hudson, and her four-year-old golden retriever named Presley. She is happy to have found a rewarding career where she can balance her home and work life.

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Elizabeth Schlum can be reached directly (phone or text) at 248.302.4338 Or via email: Elizabethschlum@gmail.com | www.maxbroock.com

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renovations so they could make the space their own.

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MICI’S HAD BEEN KNOWN FOR SOME TIME FOR ITS LIST OF SIGNATURE MARTINIS, and it still offers a one-of-a-kind selection, now alongside an upgraded wine list and six Michigan beer options on tap. The restaurant also has specials customers can take advantage of throughout the week on an ongoing basis. Check out their signature cocktails.

The Kenricks love being in the heart of Berkley, which Tim calls “a hidden gem of a neighborhood.” He said, “We have the most loyal regulars who are incredibly supportive. We also have an incredibly talented staff. We’ve created a casual environment with professional and proficient service.”

Amici’s shows its appreciation for the support of Berkley and the surrounding communities by partnering with Affirmations in Ferndale, participating in its telethons and offering a dine to donate event. It also sponsors Berkley school events and has offered a dine to donate for the PTAs of each elementary school. n 3249 W 12 Mile Rd. | www.amiciskitchenandlivingroom.com | 248.544.4100 info@amiciskitchenandlivingroom.com

PIZZA & LIVING ROOM

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By Sara E. Teller

IM & LAURA KENRICK BOUGHT AMICI’S PIZZA & LIVING ROOM FROM JENNIFER STARK AND

MAUREEN MCNAMARA, AND OFFICIALLY REOPENED THE RESTAURANT’S DOORS ON JANUARY 2, 2020. THE COUPLE RENAMED THEIR NEW VENTURE AMICI’S KITCHEN & LIVING ROOM TO REFLECT A MENU THAT INCLUDES MUCH MORE THAN PIZZA. “We updated the interior with an entirely new design, new bar area, sound system and brand-new kitchen equipment,” said Tim, who has been in the restaurant business for more than 30 years and living in Berkley for 20. He explained how the two had originally opened the doors in a “business-as-usual” style. But, ten weeks later, they found themselves in the midst of the pandemic.

“We had to rely heavily on carryout during that time, which was very successful,” he explained. “And people came and ate outside even in the winter. We just had to shift gears and roll with the punches.”

Amici’s relied on its patio seating, and during the winter months, the owners put up a tent with heaters inside. While it wasn’t ideal, the pandemic closure allowed the Kenricks to tackle their interior 2022 BERKLEY CHAMBER CITY GUIDE | 46 | PUBLISHED BY FERNDALE FRIENDS

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MEMBERSHIP DIRECTORY AUTOMOTIVE 4Berkley Collision, Inc. & Berkley Auto Care, Inc 3611 W 12 Mile, Berkley……….248 548-3300 www.berkleycollision.com 4Curt’s Service 14611 W 11 Mile, Oak Park…..248 545-0500 www.curtsservice.com 4Northern Auto Repairs 27201 Woodward, Berkley……248 548-9666 ……………………………………………248-548-6748 www.northernautorepairs.com

4Huntington Woods, City of 26815 Scotia, Hunt. Woods…..248 541-3030 www.ci.huntington-woods.mi.us 4Royal Oak Optimists Club …………………………………………….248 399-3245 4Tri-Community Coalition 2820 12 Mile Rd, Berkley…….248 518-0853 www.tricommunitycoalition.org 4Yad Ezra 2850 W 11 Mile Rd, Berkley…248 548-3663 www.yadezra.org

EDUCATION COMMUNITY 4Berkley First 2820 W 12 Mile Rd, Berkley..…248 399-3698 www.berkleyfirst.org 4Berkley-Huntington Woods Youth Assistance 3205 Catalpa Dr, Berkley…….…248 837-8229 www.bhwya.org 4Berkley Masonic Lodge 2290 Eleven Mile, Berkley……..248-643-7900 536-mi.ourlodgepage.com 4Berkley Post 374 American Legion 2079 W 12 Mile Rd, Berkley..…248 542-7668 www.berkleypost374.org 4Care Net Pregnancy Center Berkley 2826 Coolidge Hwy, Berkley…..248 545-6411 www.carenetberkleydetroit.org

4Berkley Education Foundation 14501 Talbot St, Oak Park……248 837-8018 www.berkleyedfoundation.org 4Berkley-Huntington Woods Youth Assistance 3205 Catalpa Dr, Berkley……..248 837-8229 www.bhwya.org 4Berkley School District 14501 Talbot St, Oak Park….….248 837-8000 www.berkleyschools.org

FINANCIAL / INSURANCE / LEGAL 4Ameritax Plus 3336 W 12 Mile Rd, Berkley…..248 584-1040 www.ameritaxplus.com 4Davis Law Group LLC 27600 Northwestern Hwy, Southfield ..........................................……….248 469-8501 www.michigancriminallawyer.com 4Eagle Rock Insurance Agency, Inc. 1904 W 11 Mile, Berkley………..248 548-5530 www.eaglerockinsurance.com 4Flagstar Bank 28653 Woodward, Berkley……..248 541 5781 www.flagstar.com/berkley-flagstar-bank -michigan-582.html

4Our Neighborhood Academy 3096 Twelve Mile Rd, Berkley..248-556-5332 www.Ourneighborhoodacademy.com

4Galloway & Collens PLLC 26075 Woodward Ave, Ste 200 Huntington Woods.....….………...248 545-2500 www.gallowaycollens.com

4Tri-Community Coalition 2820 12 Mile Rd, Berkley………248 518-0853 www.tricommunitycoalition.org

4MSU Federal Credit Union 1833 Coolidge Hwy, Berkley.….800 678-4968 www.msufcu.org

4City of Berkley 3338 Coolidge, Berkley……….…248 658-3350 www.berkleymich.org

ENTERTAINMENT / TRAVEL

4CMNtv 1230 Souter Dr, Troy………….….248 589-7778 www.cmntv.org

4Card My Yard Clawson Christine Williams, .…….……….248 602-7469 www.cardmyyard.com/clawson

4Ferndale Friends Box 20076, Ferndale………….…248 545-4215 www.ferndalefriends.com

4Cruise Planners Gayle April, Berkley.………………248 268-1350 www.woodwardavenuetravel.com

4Friends of Berkley Parks & Recreation …………………………………………….269-208-8542 www.facebook.com/berkleypandrfriends

4Hartfield Lanes 3490 W 12 Mile Rd, Berkley ……………………………………..…..248 543-9338 www.hartfieldbowl.com

4Friends of the Berkley Public Library 3155 Coolidge Hwy, Berkley….248 658-3440 www.berkleymich.org/libraryfriends

4Stagecrafters Baldwin Theatre 415 S Lafayette, Royal Oak…….248 541-6430 www.stagecrafters.org

4Pinspiration Berkley 2733 Coolidgey, Berkley…….248-392-8631 www.pinspiration.com/berkley

4PNC Bank 2925 W 12 Mile, Berkley……….248 691-3169 www.pnc.com 4Reid Beyerlein, Raymond James 3336 W Twelve Mile, Berkley....248 399-3245 www.raymondjames.com/berkleyMI 4State Farm - Mary Curran 28151 Woodward, Berkley…..248 544-9020 www.marycurran.com 4Vibe Credit Union 3082 Coolidge, Berkley ……….248 829-1740 www.vibecreditunion.com

GROCERY 4Woodward Corner Market 30955 Woodward Ave., Royal Oak ……………………………………..……248 955-1041 www.woodwardcornermarket.com

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HEALTH / WELLNESS 4Balanced Health & Wellness 2770 Coolidge Hwy, Berkley…248 397-8122 www.bewellmi.com 4Be Well Medical Center Dr. Paul Benson DO PC, 1964 W 11 Mile Rd, Berkley……………….………………..248 544-9300 www.doctorbewell.com 4Missy Bean, LMSW, Counseling 1850 11 Mile Rd, Berkley…….248 202-1146 4Beaumont Health 3601 W 13 Mile Rd, Royal Oak 48073 ………………………..………………….248 898-5000 www.beaumont.org 4Berkley Medical Center Pharmacy 1695 W 12 Mile St 210, Berkley…………………. …………………………………………..248 591-4489 4Cannabis Dispensary, Adult Use/Medical 28557 Woodward Ave, Berkley 4Core (lp) Fitness 3165 12 Mile, Berkley.….….….989-891-6993 www.corelpfitness.com 4Cultured Cook Berkley.….….….….…………………..248 403-0158 www.theculturedcook.com 4Dr. Christopher Dollar, DDS 28969 Woodward, Berkley…….248 398-5545 www.berkleydentist.com 4Eternal Balance Holistic Life Center 3311 W 12 Mile Rd, Berkley…248 542-1357 www.eternalbalance.com 4Nova Chiropractic 2745 Coolidge Hwy, Berkley…..248 398-1155 www.novachiroclinic.com 4Prism Park Optical 319 S Washington Ave, Royal Oak 48067 ……………………………………………..248-290-9597 www.PrismParkOptical.com 4Reforming Foundations Pilates & Wellness 3044 W 12 Mile Rd, Berkley…..248 439-0990 www.reformingfoundations.com 4Shanbom Eye Specialist 28747 Woodward, Berkley ……248 546-2133 www.shanbomeye.com

4Therapeutic Rehabilitation & Vocational Training Center 2338 Coolidge Hwy………………..248 556-5386 www.therapeuticrehabmi.com

PET CARE

4NuTech Cleaning Systems Inc. 3784 11 Mile Rd.,……………….. 248-548-5211 www.shopnutech.com

4Ramtra Remodeling Huntington Woods …………..……248 842-3714 www.ramtra.com

4MI Meals 2752 Coolidge Hwy, Berkley…..239-961-1834 www.minutritionstores.com/mi-meals

4Poignant Pen Berkley ………………………………..248 403-0158 https://poignantpen.com

4Real Estate One/Max Broock 26236 Woodward Ave, Royal Oak………………. ……………………………………………248 548-9100 www.realestateone.com/royaloak

4Monarch Market Cafe 10099 W. 11 Mile Rd., Huntington Woods www.monarchmc.com………..248-808-6881

4Berkley Animal Hospital 3996 W 12 Mile, Berkley………..248 545-4933 www.berkleyanimalhospital.com

4Rad Hatter Marketing Berkley ………………………………..248 701-2013 www.radhattermarketing.com

4Doggie In The Window 2656 W Eleven Mile, Berkley….248 336-2655 www.ditw.net

4Simply Managed Chris Stearns, 2769 Coolidge...313-213-3842 metrodetroit.simplymanaged.rentals

4Second Chances Animal Resources Inc. 29488 Woodward, Royal Oak…248 635-2309 www.scarmich.org

4Stantec Architecture 2338 Coolidge Hwy Ste. 100, Berkley ………………………………..……………248 336-4700 www.stantec.com/architecture

4Zoom Room 2642 11 Mile Rd, Berkley………248-906-8230 www. zoomroom.com/location/berkley

PROFESSIONAL SERVICES 4Armadillo Printwear 3861 W 12 Mile, Berkley……….248 547-0490 www.goarmadillo.com 4Cascardo Art & Design LLC www.danielcascardo.com………248-885-0028 4Catalyst Media Factory 3031 W. Grand Blvd., Ste. 622 Detroit, Michigan 48202 Office…………………….313.462.0808, ext. 700 www.catalystmediafactory.com

4Such Great Heights Marketing LLC Berkley………………………………….248 808-0405 www.suchgreatheightsmarketing.com 4T A G MultiMedia 642 S Main St, Clawson MI 48017 ….…..….…..……………………………248 571-4991 www.tagmultimedia.net

REAL ESTATE / REMODELING / HOME SERVICES 4Aero Pacific Drapery 3811 W 12 Mile Rd, Berkley..…248 548-7300 www.aeropacificdrapery.com

4Elizabeth Schlum/Max Broock ……………………………………………248 302-4338 www.realestateone.com/royaloak 4Servpro of Oak Park/Ferndale 825 Orchard Ave, Ferndale …..248 264-0790 www.servprooakparkferndale.com 4Jim Shaffer & Associates, Realtor 130 West 5th St, Royal Oak….248-834-3030 www.soldcalljim.com 4Stransky & Company 130 West 5th St, Royal Oak, MI 48067 .……………………………………..…….248 563-9449 www.stranskyandcompany.com 4Swasey Realty Royal Oak……………………………. 248-928-9717 www.swaseyrealty.com 4William Ellis Co. 3311 W 12 Mile Rd, Berkley… 248 398-6330 www.wmellisco.com

RESTAURANT / BAR / SPECIALTY FOOD

4Mr. Kabob 3372 Coolidge, Berkley………….248 545-4000 www.mrkabob.com 4Monger’s Provisions 3127 W 12 Mile Rd, Berkley….248 468-4487 www.mongersprovisions.com 4The Neighbor’s Shoppe 2833 W 12 Mile, Berkley……....248 546-8960 www.neighborsshoppe.com 4Oak Park Social 14691 W 11 Mile, Oak Park… 248 -572-0820 www.oakparksocial.com 4Republica 1999 Coolidge Hwy, Berkley….248-768-3175 www.republicaberkley.com 4Sydney Bogg Sweet Essentials 3233 W 12 Mile Rd, Berkley….248 398-7933 www.sydneyboggs.com 4Unexpected Craft Brewing & Winery Taproom 14401 W. Eleven Mile Rd, Oak Park …………………………………………….248 802 0555 www.unexpectedcraft.com 4Urge Juice 3628 12 Mile, Berkley……………248-291-5325 www.urgejuice.com

4Brooke Alarie, Realtor .…………………………………………….248-212-4487 www.wearedobi.com/brookealarie

4Amici’s Kitchen & Living Room 3249 W 12 Mile, Berkley…….…248 544-4100 www.amiciskitchenanliving room.com

4Vinsetta Garage 27799 Woodward, Berkley…….248 548-7711 www.vinsettagarage.com

4Decypher 3010 Coolidge Hwy, Berkley.…248 965-9291 www.decyphercorp.com

4Berkley Realty Group, LLC 3445 Robina, Berkley MI 48072 ……………………………………..……..248 677-1565 www.berkleyrealtygroup.com

4Bagger Dave’s Burger Tavern 2972 Coolidge Hwy, Berkley…248 543-3283 www.baggerdaves.com/locations/berkley-mi

4Woodward Corner Market 30955 Woodward Ave., Royal Oak ………………………….……………..….248-955-1041 www.woodwardcornermarket.com

4Energy Sciences 3500 W 11 Mile Ste B, Berkley. .………………………………………..…248 792-9287 www.energysciencesllc.com

4Cooper Glass Homes 275 S Old Woodward, Birmingham ...……….…..…….….…………….…...248 658-8030 www.cooperglasshomes.com

4Folio Offices 2838 Coolidge Hwy, Berkley….248 955-4960 www.foliooffices.com

4Dobi Real Estate - Joanna Tuttle Huntington Woods MI…………….248 229-0273 www.wearedobi.com/joannatuttle

4Four Seasons Garden Center & Custom Landscape Services 14471 W 11 Mile, Oak Park….248-543-4400 www.fourseasonsgardencenter.com

4The GoodCourage Agency 3756 Sashabaw Road, Waterford ……………………………………………..248-707-1830 https://new.michfb.com/insurance/find-anagent/kevin-goodcourage-3756-sashabaw-rd

4Debra’s Medical Telemessaging 3281 Coolidge Hwy, Berkley….248 543-6816 www.debrasmedcall.com

4Goldy’s Landscaping, Inc 3020 W 11 MIle, Berkley………248 588-4468 www.goldyslandscaping.com 4Henderson Glass 27501 Woodward Ave…..……..248 543-4046 www.hendersonglass.com

4Gordy Oliva Remodeling/Go Barrier Free ……………………………………………..249-398-4783 www.gordyoliva.com 4Marty Hill, Realtor www.martyhillhomes.com………248-264-1700

4Hunt Sign Co. Ltd. 1724 Coolidge Hwy, Berkley.…248 546-1021 www.huntsign.com

4Interior Coach Berkley………………………………….248-892-3161 www.InteriorCoach.com

4JM Design & Printing Services, LLC Berkley.…..….…..……..…………….248 546-6411

4Kim & Tim’s Real Estate Partners Kim Elliott, Tim Murad……………248-264-3850 423 Washington Ave, Royal Oak MI 48076 www.kimtimrealestatepartners.com

4Katie Kutscher/W 12 Mile Ventures LLC .……………………………..………….. 917-686-7938 www.thebetterco.com 4Nicolai Events & Communications Berkley ………………………………..248 239-0284 www.nicolaievents.com

4Makowski Realty, Gabrielle www.gmakowski.kw.com………248-229-6505 4Oxford Park Towers of Berkley 2345 Oxford, Berkley ……..……248 399-9300 www.dhsmgt.com/community_model/ oxford_park_towers

4Berkley Common 3087 W 12 Mile Rd, Berkley….248 677-0795 www.berkleycommon.com

SALON

4The Blarney Stone 27253 Woodward, Berkley….…248 541-1881 www.facebook.com/blarneystonepub

4Amora Luxe Hair Restoration LLC 2550 W 12 Mile Rd, Berkley….248 480-4336 www.amoraluxe.com

4Casa Amado Taqueria 2705 Coolidge Hwy, Berkley…..248 398-3294 www.CasaAmado.com

4The Berkley Chop Shop 2980 12 Mile Rd, Berkley……..248 546-2237 www.berkleychopshop.com

4Chazzano Coffee Roasters …………………………………………….248-691-4256

4Enlightened Esthetics 2646 Coolidge Hwy……………….248-383-3493 www.vagaro.com/enlightenedesthetics1

4Crispelli’s Bakery & Pizzeria 28939 Woodward, Berkley……248 591-3300 www.crispellis.com 4Dog & Pony Show Brewing LLC 14661 W 11 Mile, Berkley…..248 850-8910 www.dogandponyshowbrewing.com 4Green Lantern 4033 W 12 Mile Rd, Berkley..…248 951-9292 www.greenlanternpizza.com 4Jet’s Pizza Berkley 2823 Coolidge, Berkley………….248 547-9880 www.jetspizza.com 4Little Lou's Hot Chicken 2626 Coolidge Hwy, Berkley……248-677-330 www.littleloushotchicken.com 4The Lunch Cafe, LLC 3116 W 12 Mile Rd, Berkley…..248 544-2233 www.thelunchcafe.com

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SHOPPING 4America’s Stamp Stop 3860 W 12 Mile Rd, Berkley.…248 399-1930 www.ebay.com/str/Americas-Stamp-Stop 4The Artsy Umbrella 3017 12 Mile Rd, Berkley………248-808-1370 www.theartsyumbrella.com 4Berkley Eyewear & Local Sunglass Co. 2680 Coolidge Hwy, Berkley…..248 629-6410 www.localsunglass.com www.berkleyeyewear.com 4Bravo Intimates 29732 Woodward Ave, Royal Oak MI ……………………………………………..248-582-7286 www.bravointimiates.com 4Cannabis Dispensary, Adult Use/Medical 28557 Woodward Ave, Berkley

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B•M•I

TOWING For All Your Road Service Needs!

WE TOW ALL VEHICLES | WE WORK WITH ALL INSURANCE COMPANIES

Lock-Out Service • Tire Change • Jump Start

ACCIDENT TOWS | THEFT SITUATIONS

313-460-3222 bmiroadservice@yahoo.com

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We Offer Fish Cleaning

(248) 556-0000 (248) 556-5687

OAK PARK 13701 W 9 Mile at Coolidge Mon-Sat: 9am to 12am | Sun: 10am to 10pm

www.alaskafishandchicken.com

We Grill Salmon

$0 Down No Credit Needed

ROMEOSFURNITURE.COM

586-393-5252 28628 DEQUINDRE RD. • WARREN, MI 48092 2022 BERKLEY CHAMBER CITY GUIDE | 75 | PUBLISHED BY FERNDALE FRIENDS

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O

AK PARK SOCIAL OPENED THEIR DOORS ON MARCH 12, 2021. A FULL-SERVICE RESTAURANT WITH A FULL BAR AND OUTDOOR PATIO SEATING, OPS IS LOCATED ON 11 MILE, KITTY-CORNER FROM THE OAK PARK WATER TOWER AND LESS THAN A MILE FROM DOWNTOWN BERKLEY. Guests enter an industrial-inspired space focusing on machine shop engineering design elements with an ambiance of a “super cool dive bar,” according to customer reviews. Its owners pride themselves on having a “neighborhood feel with destination appeal,” and feel that the Berkley area has some of the best patrons around.

Offering New American cuisine including everything from hot dogs and sandwiches to grilled salmon, vegetarian dishes like a kale Caesar salad, spinach salad, vegetable penne, and more, “the neighborhood walk-to bar” is looking forward to serving you.

By Sara E. Teller

Some of their most popular menu items to date include fried brussels sprouts, its cheeseburger and its classic fried chicken sandwich, and there are both lunch and drink specials available weekly. The bar includes both liquor, and beer on tap, and visitors appreciate both the diversity of its menu and drink options as well as its open-late kitchen. n www. oakparksocial.com | 14691 W. 11 Mile Rd., Oak Park MI 48237 313.572.0820 | contact@oakparksocial.com

www.uacrisisresponse.org

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24687 Coolidge Hwy, Oak Park MI 48237 696 & Coolidge

248-861-8190 Hardluckbarber.setmore.com 3435 Robina, Berkley

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C

ASA AMADO TAQUERIA OPENED ITS DOORS IN 2020, RIGHT BEFORE THE PANDEMIC HIT. ORIGINAL PLANS QUICKLY HAD TO CHANGE AND, INSTEAD OF OPENING IN DOWNTOWN DETROIT, ITS OWNERS, CHEF AMADO LOPEZ AND EMILIA JUOCYS, MOVED FAST TO FIND A NEW LOCATION TO BRING THEIR VISION TO LIFE. “Everything shifted fast, and we had to find out what the best location was for Casa Amado to grow roots in,” Juocys explained.

It soon become evident that Berkley was the spot they were looking for.

Both Lopez and Juocys wanted to bring Casa Amado to a walkable city with an active Chamber of Commerce and a vibrant shopping district close to its schools.

Once a location was nailed down, merging together their strong culinary expertise and business acumen, the two started a from-scratch taqueria which supports local purveyors.

“The significance of the name Casa Amado literally translates to ‘House of Amado’ or House of Love,’ Juocys explained. “‘Amado’ means to be loved. Combined with the logo of the woman, this represents all of the strong women who have influenced our lives.”

N

OTHING ON THE EATERY’S MENU IS ARTIFICIAL OR STOREBOUGHT. “Our staff makes everything from real ingredients; we even cut and fry our own chips,” Juocys said. “We feel that the attention to detail in our food brings people back to Casa Amado along with our friendly staff who are always happy to see guests return.”

By Sara E. Teller

Treasure Hunting?

Shop Antiques!

In addition to a dining room that seats 40 people, the taqueria offers private events for small parties up to 20 in its back dining room.

Once a month, it also runs a dinner club, where the dining area is dressed up with tablecloths and glassware.

Chef Amado creates a delicious five course meal along with select beverage pairings.

There is also a taco truck that pops up around town at local breweries and events. It can be rented for private parties, including those held at residences.

This was Casa Amado’s second year participating in Berkley Restaurant Weekend.

She encourages patrons to come out, adding, “We are a small but mighty team here at Casa Amado. Keep supporting our taqueria, so we can do bigger things in our space. We also have other ideas in mind for our next restaurant concept, but until then, we thank all of you who have come out to try our tacos and help our small business grow.” n 2705 Coolidge Hwy. | casaamado.com | 248.398.3294 | hello@casaamado.com Facebook.com/CasaAmadoDetroit | Instagram.com/Casa_Amado 2022 BERKLEY CHAMBER CITY GUIDE | 88 | PUBLISHED BY FERNDALE FRIENDS

SKATE JAMS Weekend Nights

See website for details 1403 Lexington Blvd. Royal Oak MI 48073

A YS D R U T SA KET MAR FARM -1pm 7am

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u Antiqctibles Collem-3pm 8a

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Royal Oak FARMERS MARKET

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S

HAWN WRIGHT & ERIC HITCHCOCK TEAMED UP TO START LITTLE LOU’S HOT CHICKEN AFTER SPENDING FOUR DECADES IN THE INDUSTRY AND HAVING A VISION TO BRING “HOT CHICKEN TO THE MITTEN.” “I was a chef for a long time in Nashville,” Wright, the company’s General Manager, said. “He and I met and worked together for about five years. We decided we both really like Nashville’s hot chicken – maybe we should do this…”

By Sara E. Teller

Combining their professional cooking experience with a love for Southern-fried chicken dishes, the two entrepreneurs created their own special twist on the iconic dish. In early 2021, they purchased a food truck, which was officially rolled out that summer.

“We really got our wheels wet,” Wright joked. “The truck ended up being very popular.”

By the end of the season, he added, “We decided, let’s cruise around and we saw a spot available in Berkley.”

M

OVING INTO THE OLD PAPA’S PIZZA SPACE, they quickly began whipping up chef-driven, from- scratch dishes.

www.littleloushotchicken.com | 248.677.3300 | 2626 Coolidge Hwy, Berkley MI 48072 infor@littleloushotchicken.com | Facebook.com/littleloushotchicken Instagram.com/littleloushotchicken

“We blend our own flour, create our own sauces. Everything is homemade, Nashville-style,” Wright said.

Being in Berkley has been great for business, according to Wright.

“We love the community. We have worked in Berkley. Lived in Berkley. It’s one of the best places to open up where small businesses can grow by word of mouth and the restaurants help each other out.”

He added, “We’ve been here for two-and-a-half months. Stop by and check us out!” n

Bringing Hot Chicken to the Mitten!

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SEASONAL MENU CRAFT COCKTAILS

berkleycommon.com 3087 12 Mile, Berkley MI

(248)

677-0795 2022 BERKLEY CHAMBER CITY GUIDE | 94 | PUBLISHED BY FERNDALE FRIENDS

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Wise Words For Aging

By Lisa Howard

that could make a fall more likely or lead to impaired cognition. Dr. Pai and her staff always review all prescription medications, OTC medicines and supplements with each patient to make sure that everything on the list is necessary and to minimize the list as much as possible.

I

T’S EQUALLY IMPORTANT TO EDUCATE PATIENTS about the need to stay hydrated. “As we age, the hunger and thirst centers in the brain are not as sharp.

If you wait to only drink when you’re thirsty, you’ll be at risk of dehydration,” Dr. Pai explains. “Be sure to drink water throughout the day to prevent falls and maintain cognition.” Another way to improve outcomes across the board is to exercise regularly. Even gentle forms of balance, strength and aerobic training help maintain independence.

Dr. Pai also advocates for early diagnosis of dementia to help seniors stay independent. The clinic has an on-site social worker who can connect families with community resources and keep their loved ones safely at home for as long as possible. Dr. Pai also makes sure that the needs of the caregiver – in her words, “the patient behind the curtain” – are considered. Seeing the whole picture enables her to make things as easy as possible for her patients, and that’s her ultimate goal. n 1949 Twelve Mile Rd Suite 100, Berkley MI 48072 | 248.551.0615 www.beaumont.org/locations/beaumont-geriatric-assessmentcenter-royal-oak

A

GING IS INEVITABLE. SO IS A CERTAIN AMOUNT OF BODILY WEAR AND TEAR, ESPECIALLY ON OUR JOINTS. BUT THE GOOD NEWS IS THAT CHANGING HABITS AND BEHAVIORS CAN GO A LONG WAY. “The goal with our geriatric program has always been to make it easier for seniors to live independently in their own homes for as long as possible,” says Dr. Amita Pai, Medical Director of the Geriatric Evaluation Clinic. The clinic was previously housed within the Beaumont medical complex, but in 2012 it moved to its current standalone location on 12 Mile.

While the senior population has a wide range of concerns and questions, Dr. Pai sees three main issues affecting them: managing multiple medications, avoiding falls, and dealing with challenges related to dementia.

Sometimes the three can overlap – for example, mismanaging medications can cause dizziness

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26815 Scotia, Huntington Woods, MI 48070 2022 BERKLEY CHAMBER CITY GUIDE | 97 | PUBLISHED BY FERNDALE FRIENDS

design. They even do online advertising and geofencing. As Jennifer (mildly) puts it, “PR people today have to know an incredible amount of stuff.”

Although you’d never guess it, Jennifer’s first degree was in microbiology – she initially wanted to be a doctor and did viral research at the University of Michigan. But she soon changed her trajectory and went back for another degree, this time in communications. One PR writing class, and she was hooked. After having worked retail through college and getting plenty of experiences in sales, she interned with a PR agency in Metro Detroit and stayed there for 13 years, working her way up to senior vice president.

N

OT LONG AGO, “MEDIA RELATIONS” MEANT NEWSPAPERS, TV AND RADIO. IT STILL MEANS THOSE THINGS – RADIO IN PARTICULAR HAS EXPERIENCED A RESURGENCE – BUT NOW “MEDIA” ALSO MEANS DIGITAL PUBLICATIONS, PODCASTS, SOCIAL MEDIA, NEWSLETTERS, EVENTS AND ANYTHING ELSE THAT INVOLVES COMMUNICATION IN SOME WAY.

“My husband is a code developer, and he talks about full-stack developers who can do everything. Nowadays I say that we’ve become a fullstack PR agency,” says Jennifer Foster, founder and president of Catalyst Media Factory. Along with booking talent on shows and helping clients maintain their websites, Jennifer and her team write and produce radio scripts, help their clients create podcasts and handle their their collateral

I

N 2016, SHE LEFT TO START CATALYST. Now her agency works with a variety of individual and municipal clients, from promoting films and retail stores to getting the word out about city-wide events like Arts, Beats & Eats in Royal Oak and the Street Art Fest in Berkley. Jennifer characterizes her work as a blend of building relationships, meeting a wide range of people in a wide range of industries and spreading the word about clients in an all-encompassing way.

Ironically, though, despite the need for PR professionals to always be meeting and greeting people, Jennifer says that the best kind of PR firm goes unnoticed to everyone but the client. “We’re like a ninja – we’re behind the scenes and making things happen, and then we put all it out there so that owners can shine the best light on their business.” n www.catalystmediafactory.com | jennifer@catalystmediafactory.com | 313.462.0808

By Lisa Howard

Today’s PR Means Taking A Holistic Approach 2022 BERKLEY CHAMBER CITY GUIDE | 98 | PUBLISHED BY FERNDALE FRIENDS

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T

HE CITY OF HUNTINGTON WOODS welcomed Chris Wilson as City Manager early this year. Along with Chris, there are other new faces at City Hall.

Ethan Haan has assumed the role of Finance Director and Treasurer. He is assisted by Deputy Treasurer, Renee Bullen. In addition, the City has added a full-time Community Engagement Officer, Francesco Ferrara. City Hall has also updated the outdoor drop boxes, so residents can more easily drop off bills and ballots.

Community events are in full swing, and with Euchre Parties, Summer Concerts, and Hay Day, there is always something to enjoy in Huntington Woods. Residents celebrated the 4th of July with fireworks over Rackham Golf Course and a week of activities, contests, and the 51st Huntington Woods Parade.

The Huntington Woods Library celebrated the retirement of Director Anne Hage and was joined by new director, Deb Hemme, as well as Shannon Rourke, the new Children’s Librarian. Programs continue to be offered as a mix of in-person and online. Story time continues, as well as special youth events such as Super Saturdays. The lecture

series continues, covering a wide range of topics. The Library even added a new book club, Vibrant Voices, where residents can read and discuss books written by or about people of color, from the LGBTQ community, immigrants, and anyone else whose voices are often not heard.

T

HE RECREATION DEPARTMENT CONTINUES PROVIDING FUN TO RESIDENTS. Teen Council resumed in-person meetings while organizing and sponsoring community services and events. Senior programming such as lunch bunch, movies, and the pen pal program continues to connect older residents. The events never stop; keep looking for exciting events throughout the year; information is available by checking the City’s newsletter, the Hometown Herald, and by signing up for the City’s weekly e-blasts at www.hwmi.org.

Public Works is working hard to make sure the city’s infrastructure and services are updated. Residents can now enjoy new roads after a construction-heavy summer, brought to you by the additional funds in the general fund after the Public Safety millage was passed.

Residents participated in creating art pillars that have been installed throughout the parks.

Be sure to stay up to date on all City happenings by visiting the City’s Facebook Page, e-blast and website. n www.hwmi.org

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B

ERKLEY IS THE MOST SOUGHTAFTER real estate in Metro Detroit. The city’s expanding effort for inclusivity has made it home to more than 15,000 residents and embodies an undeniable urban vibe with beautiful tree-lined streets.

Nestled within 2.62 square miles of choice locality surrounding a charming downtown, Berkley has been called one of the best places to raise a family, one of the best suburbs for young professionals, one of the safest cities in Michigan, and, most recently, designated as Michigan’s #1 places to buy a home in Oakland County AND Metro Detroit in 2022.

The City offers a slate of full-service amenities to residents and visitors alike while preserving the warmth of a

small tight-knit town. Residents enjoy living close to beautiful park spaces, attending a variety of city-wide events, exploring a revitalized downtown district, and the walk-ability of a suburban city.

Berkley has become a prime location for both commuters and independent entrepreneurs who have created a unique and charming downtown filled with independent retailers, restaurateurs, and tavern-keepers. With this, our Berkley Downtown Development Authority (DDA) serves as the City’s economic development arm helping new businesses start up and existing businesses thrive and grow in Berkley’s downtown district.

The DDA supports our businesses with grant programs, design support, advertising initiatives, and streetscape improvements, as well as hosting a variety of different events to showcase our vibrant downtown. The DDA district consists of businesses along 12 Mile Road between Coolidge Highway and Greenfield Road, and Coolidge Highway between 11 Mile Road and 12 Mile Road. n Explore all that Berkley has to offer by visiting www.berkleymich.org.

• CITY MANAGER'S OFFICE 3338 Coolidge Hwy. 248-658-3350 cmo@berkleymich.net

• CODE ENFORCEMENT 3338 Coolidge Hwy. 248-658-3320 codeofficer@berkleymich.net

• COMMUNICATIONS (Media Relations) 3338 Coolidge Hwy. 248-658-3333 communications@berkleymich.net

• FINANCE/TREASURY 3338 Coolidge Hwy. 248-658-3340 Finance 248-658-3360 Treasury treasury@berkleymich.net

• DOWNTOWN DEVELOPMENT AUTHORITY (DDA) 3338 Coolidge Hwy. 248-658-3353 director@downtownberkley.com

• LIBRARY 3155 Coolidge Hwy. 248-658-3440 library@berkleymich.net

• CITY CLERK'S OFFICE 3338 Coolidge Hwy. 248-658-3310 clerk@berkleymich.net • COMMUNITY DEVELOPMENT (Building/Planning) 3338 Coolidge Hwy. 248-658-3320 building@berkleymich.net

• PARKS & RECREATION 2400 Robina 248-658-3470 parks@berkleymich.net • PUBLIC WORKS 3238 Bacon 248-658-3490 publicworks@berkleymich.net • PUBLIC SAFETY 2395 12 Mile Rd. 248-658-3380 Emergency Number: 9-1-1

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2022 BERKLEY CHAMBER CITY GUIDE | 129 | PUBLISHED BY FERNDALE FRIENDS