November 2025 – Case Study & Press Release Ferco Seating Systems Ltd
Bringing Vision
to Life: How Ferco Seating Partnered with Everton FC to Redefine the Matchday Experience
Ferco Seating is proud to announce its integral role in delivering premium seating for Everton Football Club’s brand-new home, Hill Dickinson Stadium. With a capacity of 52,769, this landmark development on Liverpool’s iconic waterfront is more than just a stadium, it is a statement of ambition, innovation, and fan-first design.
Hill Dickinson Stadium: A Premier League Landmark
Hill Dickinson Stadium, designed by renowned architect Dan Meis in collaboration with BDP Pattern, represents a new landmark for British football. Meis, celebrated worldwide for creating high-profile sports venues, has brought his expertise in combining architectural elegance with functionality, ensuring that Everton’s new home reflects both tradition and innovation.
With its capacity of 52,769, the stadium is a modern hub for supporters, featuring premium areas, family zones, and enhanced accessibility.
supporters,
EvertonWay—a walkway of 36,000 engraved granite stones—connects fans directly to the club’s heritage, while an immersive Virtual Venue 3D tool lets supporters explore their seating and sightlines before matchday.
Officially opened in 2025, the stadium’s first-ever full capacity event was a pre-season friendly against AS Roma on August 9, serving as a live test ahead of the first Premier League fixture on August 24, when Everton hosted Brighton & Hove Albion.
Beyond football, the development sets new standards for sustainability, fan engagement, and premium offerings, while boosting Liverpool’s economy.
Front cover and image above © Dave Henshaw - HDS Tour Team Photographer
A UK First VIP Loge Boxes: Milano Recliner
Ferco installed 144 fully customised Milano Recliners across 36 VIP Loge Boxes throughout the stadium. This marked Europe's first loge seats—private, cinema-style enclosures featuring reclining seats with personal replay screens. Each Loge Box seats four guests with thoughtfully crafted comfort specifications, redefining the matchday experience for fans.
The Milano Recliners are finished in Sapphire Blue to reflect Everton's brand identity. They are equipped with dual independent motors, ensuring guests can fully personalize their backrest and footrest positions. The padded headrests are designed for additional support while their removable padding facilitates easy maintenance. The Milano Recliner's integrated heating system features multiple adjustable levels for personalized comfort in Liverpool's variable climate. Additionally, the recliners include built-in charging ports enabling guests stay connected throughout the match, and the cupholders keep refreshments within easy reach.
Crucially, these seats are built for durability in the stadium's waterfront location. They feature marine-grade construction, double layer anti-rust protection and stainless-steel fixings that guarantee structural integrity and reduce long-term maintenance costs. The seat upholstery is treated with waterproof fabric sealants, to resist moisture damage and ensure longevity. Furthermore, electronic components are housed in IP66-rated enclosures, offering complete protection against dust and liquid spillage. This ensures reliable performance under demanding matchday conditions.
From the outset, Ferco Seating embraced the challenge of designing bespoke hospitality seats for Everton FC’s Hill Dickinson Stadium. They manufactured and installed seats suitable for the harsh outdoor coastal environment, incorporating modern luxuries such as electronic reclining, heating, and mobile charging outlets. The design was continuously tweaked and refined, with a full-scale mock-up signed off by Everton FC before manufacturing the 144 required seats. ’’
Craig Butler | Project Manager and Partner at GARDINER & THEOBALD LLP.
Professional Press Facilities: Wrimatic FT12
Ferco also delivered 84 FT12 seats equipped with integrated Wrimatic™ writing tablets in the press auditorium. The A3-sized writing surface provides a robust work platform capable of supporting laptops and documents. The tablet's inclusive design accommodates both left- and right-handed journalists, ensuring every media professional can work comfortably.
The result is a highly functional and genuinely welcoming press room where media professionals can do their best work while experiencing the respect and attention to detail that defines Hill Dickinson Stadium.
At Ferco, we believe seating is fundamental to the fan experience. Working with Everton on Hill Dickinson Stadium was a true collaboration, allowing us to apply our global expertise to the project. Seeing our design and solutions come to life and genuinely enhance the matchday atmosphere demonstrates that commitment in full. ’’
Tim Barr | CEO at FERCO SEATING.
© Dave Henshaw - HDS Tour Team Photographer
