RECLINER ON RISER
Ferco Seating Systems Ltd
KEY BENEFITS
SHORTER RENOVATION TIME
Recliner on Riser upgrades can be installed faster than typical recliner upgrades - installation is simple and minimally invasive.
TARGETED FOR IMPACT
The highest-impact areas of each screen can be targeted, maximizing revenue potential and lowering capital expnditure.
ENHANCED POPULARITY
Transform the most desirable locations into a premium cinema experience, increasing popularity across full rows.
MINIMAL CONSTRUCTION
FRR upgrades can utilise existing tiering structures, negating the need for full-scale construction and simplifying implementation.
REDUCED COST QUICKER ROI
Combining reduced time and cost with flexibility means your upgrades can provide a faster return on your investment.
INCREASED REVENUE
Premium seating can command higher ticket prices. Increased popularity can also drive increased concessions revenue.
Recliner on Riser can provide a premium seating area seamlessly integrated into existing screens. This flexible strategy enables operators to capture additional revenue from guests seeking a luxury cinema experience, while maintaining standard seating options for price-sensitive audiences.
data taken from example row of 200-seat screen
Although upgrading to Recliner on Riser results in a loss of capacity, the higher ticket price and additional popularity of premium seating drives revenue higher for upgraded sections compared to pre-upgrade revenue. This means operators can maximize yield from each screen while minimizing renovation costs and operational disruption.
BEFORE AND AFTER
Before Recliner on Riser upgrade - a full screen of standard seating. Ferco Seating can perform heat-map analysis to identify the most impactful areas of a screen to target for premium seating upgrades.
In this case, rows G-K in the original auitorium were identified as the target area. Four rows of standard seating were transformed into two rows of premium recliner seating, creating a dedicated luxury seating zone
While standard end-of-row seats typically experience lower demand, premium FRR seating maintains strong appeal throughout the row thanks to enhanced comfort, personal space, and an elevated viewing experience. This increases the value of seats that would otherwise generate lower revenue.
data taken from example row of 200-seat screen
After Recliner on Riser upgrade - a premium area has been established in the centre of the screen, turning the most popular seats in the house into a luxury cinema experience, supporting higher ticket prices and enhanced guest satisfaction. Installation requires only minimal structural intervention, utilizing existing risers and limited construction works. This approach reduces project timelines and minimizes disruption to operations, compared with extensive auditorium reconstruction.
Ferco Seating Systems Ltd
Ferco Seating Systems Ltd
Ferco Seating Systems Ltd
Unit 7 Merlin Park
Halesfield 19
Telford, Shropshire
TF7 4QT