CLIPPINGS & MUSINGS

For many, looking back at 2021 with much positivity is still a difficult challenge. Political uncertainty, economic challenges, and COP26 have all had substantial repercussions….not to mention the dreaded ‘Covid’ word and its aftermath.

There will still be many challenges ahead and for some that may be ‘adapting’. Change is never easy for some, but when it comes to moving forward there may well be some continuation into 2022.

As business tries to move on from what worked before the pandemic, being able to tap into broader audiences will be essential.

If the economy is set to start rocking, it may be necessary to adapt from putting focus on product benefits, to how a business can solve issues for customers.

For any business to grow then communicating the right message in the right arena is essential. Advertising budgets are your company’s rainy day expense - adverts help to reinforce strong business messages, on a consistent basis. The right message in brand advertising will help any company to grow much more quickly.

Being aware of competitors is also critical. Using problem solving advantages to that of the competition should be the focus - business benefits over massive spends on new product launches every time. Customers may not necessarily have the budget available for adopting new innovation into their business…they want results and reliability right now.

2022 could well be very difficult for construction - so those who are brave and bold, who have considered cash flow will lead the market.