PROFITABLE FUTURE FOR LIES HIGHER UP

As a result, our revenues in 2022 are above that of 2021 and we are on track with our three-year growth plan. Margins are healthy as the products we’re selling more of can command it. We have been able to expand our fitting capacity, and we’re building a dedicated Spitfire showroom, as well as a brand new aluminium design centre which will host meetings with clients and architects in the future.

That is not to say this year has been easy. It has not. The types of clients we are picking up require more hand-holding and are certainly more demanding. More hours are required per contract, and specifications can often be changed or ripped up Liz Truss style. But the average contract values are way higher and so warrant the extra effort and attention.

We will always service all demographics and every type of client. But we have to be realistic and understand that there is going to be a section of society that will be deeply affected by the coming recession and so as a business we have to adapt to those changing conditions.

Don’t be scared of change

Our journey I have just described above is a very shortened version of a lot of work we have all put in. It has taken most of this year to do and there is still work to be done. A lot of investment both in time and money has gone into changing our course.

We cannot be scared of change. Installers can be creatures of habit, only sticking to what they know because that’s how things have always been done. That comfy, coasting position could sadly spell the downfall of some who fail to adapt to the conditions around them.

Higher-end products often mean more risk. For example, aluminium windows and doors require more care and attention. The ability to scratch and damage the frames is infinitely higher than PVCu if they are not taken care of properly. A high-end aluminium entrance door could become a very expensive mismeasure if you’re not paying attention on the final survey. Logistical considerations may have to be made when selling new products so that they can fit into your day to day running of your business. But it is worth the risk I can assure you of that.

The fact is if you’re wanting to boost your profit margins over the next few years you are not going to do it in the land of shiny White windows. This is the part of the market which makes by far the least amount of profit, with margins being squeezed badly over the last two years thanks to rampant inflation. If you ask any supplier they will tell you that much more margin is made on coloured and foiled products, as well as aluminium and other sexier products such as aluminium bi-folds and superslim sliders. Flush windows are also a very good margin-maker.

I know that some installers and indeed fabricators are already being very proactive and diversifying now to ensure that the recession years can actually be very successful ones. If you’re hoping, however, that things will just blow over and that some positive vibes will see you through, I would urge you to rethink. What is coming down the road is going to be serious and painful. There is a way to make the next couple of years a success, with a very large part of the market still on offer to make the most of. But it requires innovation, faith in new ideas and products and a hell of a lot of hard work.

Whatever style, size or configuration of conservatory your customers require, Eurocell can supply the components to create the outdoor room of their dreams.

Our latest contemporary conservatory design uses a combination of our exclusive pilaster system, our slimline roof system and our modern highline gutter to create a conservatory for the 21st century.

Our bespoke conservatory solution enables you to fabricate any conservatory design, or you can choose from our range of classic styles, including Victorian, Edwardian, gable-ended and contemporary conservatories.

From inspiring chats, to industry news to all things football, we’ve created and added these videos to the FENEX media library this month...

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