1 minute read
FENESTRATION HAS TO ACT NAVIGATE RECESSION
The fabrication and systems company part of the supply chain has already re-engaged in marketing to installers and fabricators in an attempt to win new business. Remember in 2020 and 2021 how everyone stopped taking on new clients? At our place, the marketing emails are back in full swing.
But the recession is coming, it’s not far away. Failure to move now will mean greater damage during the downturn. However, being proactive now, doing the work and hard yards now will pay dividends in the months to come. It takes time for marketing to be effective. Overnight results don’t exist. The bonus we have is that we can see what is coming our way so we can adapt to the changing economic environment.
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A part to play
Unlike with previous crises, the fenestration sector has a direct role to play in the long-term plan of reducing the cost of energy.
The products we sell every day play a vital role in improving the energy efficiency of people’s homes. Right now, that is about as big a USP as you could wish to ask for. Right now, many people are concerned about the rising cost of energy and their ability to be able to pay higher bills in the future. This is an ideal opportunity to become very loud about the benefits of upgrading windows and doors in homes to help offset future rises as much as possible.
I understand that with two years of price hikes, for some families, just popping out to buy new windows and doors may not be an easy task. But it remains very worthwhile selling the benefits of investing in homes and wisely spending it on measures that over a longer period of time limit the amount spent having to run a home.
Whilst this has always been a USP of new windows and doors, never has there ever been so much focus on the cost of living and cost of energy as there has been right now.
Our sector has a central role to play in the coming years when it comes to improving homes and it’s something we must make the most of as we face an economy that looks as though it’s about to be headed towards a prolonged period of challenges.
Bright Light into Living
