Read more about Iron World Manufacturing’s 20-Year Anniversary in this publication.
| ALUMINUM | IRON | VINYL | COMPOSITE | SLIDE
Residential 5/8” | Commercial 3/4” | Industrial 1”
Residential 5/8” | Commercial 3/4”
• Trex 25-year warranty
• Over 95% recycled materials
• Wind load rating 130 mph
• Add depth and texture vs. smooth plastic Neighbor-friendly fence –same look on both sides No maintenance
A1 Americas Security Group LLC, 54
Abbey Hardware, 4, 6
AFA, 69
All-O-Matic, 31
Ameristar/Assa Abloy, 11
Antebellum Manufacturing, 35
BD Loops, 73
DAC Industries, 45
D&D Technologies, 3
Dan Wheeler Podcast, 74
DKS DoorKing, 16, 17
Dyna-Bignell, 25
Eagle Fence Distributing, 34
E&H Tubing, 43
Elite Fence Products, 15
EZG Manufacturing, 58
Fence Armor, 55
Fence Empire, 40, 41
Fencing Supply Group, 9
FLW International Forest & Vinyl Products, 27
Greenway Fence & Railing Supply, 77
Gregory Fence, 8
Hampden Fence Supply, Inc., 49
Homeland Vinyl Products, 10 Incord, 33
International Gate Devices, 44
Interstate Visions, 57
Iron World, Front Cover, 66, 67
Jerith/Assa Abloy, 13
Keener Dupont Wire, LLC, 46
L&C Enterprises, 60, 61
LMT Mercer Group, 79
Loxinox, 22, 23
Master Halco, Back Cover
Maximum Controls, 39
National Metal Industries, 6, 78
Nationwide Industries, 5 Pine Creek Chain Link, 37 Privacy Link, 74
Pro Access Systems, 47, 73
Seco-Larm, 21
Skidrill, 51, 75
Southwestern Wire, 26 SSD Control Technology, Inc., 29
Standard Paints/Wood Defender, 25
Homeland and Waymark’s black vinyl rail system combines both style and durability. With its sleek, upscale appearance it stands out from greenery, concrete, and other structures. The elegant black delivers a refined touch reminiscent of aluminum or wrought iron, yet avoids the upkeep required by metal railing.
Engineered to resist the weather – it won’t rust or splinter over time. There’s no need for painting or staining, and our vinyl railing will not corrode. It will maintain its form, strength and beauty for years to come.
Contact your Homeland sales representitive today!
System Pavers, the nation's premier outdoor living design and installation company, has released its top four outdoor living trends for homeowners this spring. Homeowners are transforming their yards into true extensions of their home's interior, seeking spaces to entertain, connect and add long-term value, even in homes where square footage can't be added inside.
This drive leads to personalized additions like outdoor kitchens, fire pits, pergolas, paver patios, BBQs, fireplaces and more. Ultimately, dedicated outdoor gathering spaces for entertaining are more important than ever.
"Although most outdoor living projects have a timeless appeal because of their lasting nature, we do see trends in materials and preferences," says Sam Leisman, System Pavers senior director of operations in Arizona. "Homeowners across the country tell us they want highquality, full-service design that reflects their family's needs, increases happiness and boosts long-term home value."
Leisman has been with System Pavers for nearly two decades. He collaborated with the System Pavers team to develop these top four outdoor living trends for the spring remodeling season and beyond:
1. Design with Purpose and Function
Homeowners know that thoughtful design increases a space’s function. For example, outdoor lighting is essential to consider in the early planning stages so the space's usability can be extended into the evening. Function can also mean prioritizing higher-quality materials that benefit the areas around the home for years rather than seasons.
A popular choice in recent years has been permeable pavers, which allow water to pass through, reduce runoff and help manage water throughout your yard. Properly addressing drainage protects your investment, safeguards the foundation, prevents erosion, reduces pooling, and keeps your lawn and foliage healthier.
"Homeowners view their projects as major investments that enhance function, and those lasting touches and upgrades can add significant impact," says Leisman. "Daily activities such as entertaining, cooking, and dining al fresco are important to consider because elements like shade structures, power sources, integrated audio and outdoor lighting all affect how a family can enjoy the space for years down the line."
A recent reoccurring theme in how homeowners are prioritizing function is an increased focus on spaces that support daily living and wellness. Outdoor areas are evolving into personalized retreats designed to reduce stress, promote activity and support overall happiness.
The key to prioritizing wellness is putting outdoor space to good use with thoughtful, helpful additions. Creating private spaces for physical and mental recharge can be large or small. It might be a small, pergola-shaded corner for reading, or a large patio for outdoor workouts in the privacy of the backyard.
Wellness, however, does not need to be limited to solo activities. Thoughtful design can bring people together, such as outdoor kitchens or fire pit areas, and also contribute to enhanced wellbeing. Fire features cannot be underestimated, as the emotional boost of listening to a fire crackle has been proven to improve overall relaxation.
"We saw this trend start on the West Coast a few years ago when more homeowners began asking for dedicated yoga areas with soft turf. That sentiment continues to grow and evolve," adds Robert Frost, System Pavers director of operations, Atlanta. "Homeowners are redefining wellness in their homes and prioritizing thoughtful design that helps them recharge. Creating a place to relax and unwind with loved ones is priceless for reducing stress and increasing happiness."
3. Natural Materials, Texture and Colors
For years, modern design meant cool, crisp shades of gray or clean white for hardscape materials. Now, there's a big shift toward more natural shades like mocha brown, sandy beige or soft taupe. White is still popular, though now a warm white with a hint of tan is rising in popularity.
Beyond color, texture comes into play with material selection trends. Design choices feature more organic, flowing elements with softer shapes and rounded corners. Homeowners are choosing a variety of textures that bring a layered approach, including artificial turf, textured pavers and in some regions, composite decking materials, which create a unique integration.
"We love this move toward natural materials and tones. It gives outdoor spaces a more rooted feeling, connected to the landscape," says Aaron Brundage, System Pavers director of operations, Colorado. "Product choices that blend with nature depend heavily on your region. We have
to consider your home's interior, exterior, regional climate and native plantings when developing the perfect design."
Families have increasingly busy lifestyles, and anything that can help minimize their stress is crucial. There are many choices homeowners can make to create low-maintenance outdoor living spaces that require little upkeep. Choosing materials that are built to last and age beautifully is becoming infinitely more popular than products that require regular cleaning, painting or staining.
Durability plays an essential role in prioritizing sustainability as well. Minimizing water usage and reducing runoff is ultimately cost-effective and better for the environment. Hardscape solutions engineered to last and support the communities around them are quickly becoming the standard, especially products like permeable pavers that help communities meet local government drainage requirements in some regions.
"Today's homeowners look for more strategic material selections that go beyond aesthetics and offer long-term value," says Leisman. "The final product should have an immediate and lasting impact, minimizing future maintenance costs."
For more information, visit systempavers.com.
As temperatures rise and pools reopen for the season, May’s Water Safety Month designation serves as an important reminder of the role fencing plays in protecting families. Pool fencing and the gates that secure them provide more than just a perimeter, serving as a critical first line of defense in preventing accidents and ensuring peace of mind. In this section, we highlight product solutions and innovations, along with best practices that help contractors deliver safety where it matters most.
We’ve all experienced it.
Your phone updates overnight, and suddenly everything is faster, smoother, and easier to use. Your apps anticipate what you need. Your car alerts you before there’s even a problem. Technology continues to evolve not just for the sake of innovation, but to improve the overall user experience.
Now compare that to the fence industry.
For decades, most products have remained largely unchanged. Installers adapt, homeowners accept minor inconveniences, and “good enough” has often been the standard. But as expectations rise across every other part of daily life, customers are starting to notice the difference.
The question becomes: why shouldn’t fencing evolve too? All-Safe Pool Fence & Covers has focused on answering that question by rethinking not just what they build, but how it’s used, installed, and experienced. “Real innovation in this industry is not about reinventing the fence,” says Dave Woods, manager with All-Safe. “It is about removing friction for both the installer and the end user.”
Take something as simple as a section latch. Traditionally, section latches have done their job, but not without compromise. They can be awkward to operate, visually unappealing, and offer little flexibility during installation. Most installers have simply learned to work around these limitations.
But Woods says All-Safe’s Quick Lock Latch was designed to change that experience.
For the homeowner, it provides a cleaner look and a much easier connect and disconnect process. For the installer, it introduces built-in adjustability, allowing sections to be tightened, loosened, and finetuned on site. What was once a fixed component becomes an adaptable part of the system.
“It is a small improvement that solves a long-standing challenge and saves time in the field,” adds Woods.
That same approach extends to gate systems. Gate installation has traditionally been one of the more time-consuming and detail-sensitive parts of a pool fence project. Achieving proper alignment, consistent closing tension, and reliable latching often requires multiple adjustments.
All-Safe’s gate kits were developed to simplify that process. Woods says by standardizing components and refining how each element works together, installers can achieve consistent, professional results with fewer adjustments and fewer callbacks. “The system is designed to work predictably, reducing guesswork and improving efficiency.”
For contractors, this means faster installs and greater confidence in the finished product. For homeowners, it means a gate that closes reliably, latches securely, and complements the overall appearance of the fence.
Product innovation is only part of the solution. Contractors also face challenges outside of installation, including ordering materials, training crews, and finding reliable answers in the field. These factors directly impact efficiency and profitability.
To address this, All-Safe has focused on building a better overall contractor experience.
“Our Partner Portal allows contractors to access pricing, place orders, and manage projects in a streamlined way,” explains Woods. “This reduces administrative time and keeps jobs moving forward without unnecessary delays.”
All-Safe’s Support Knowledge Base provides clear, accessible installation guides and troubleshooting resources. Whether answering a quick question on site or training a new team member, the information is available when it is needed.
“In addition, our YouTube channel provides contractors with step-bystep installation videos and product demonstrations,” says Woods. “These resources can be shared with end-users, which helps reduce the number of service calls or inquiries.”
As Water Safety Month brings increased attention to drowning prevention, demand for pool safety fencing continues to grow.
Homeowners are more aware than ever of the importance of protective barriers. Insurance providers and local regulations continue to reinforce that need. This creates a strong and consistent market for contractors who can offer compliant, well-designed solutions.
For fence contractors, Woods says pool safety fencing is a natural extension of existing services. “It requires minimal additional equipment, can be installed efficiently, and offers strong margins compared to larger perimeter projects. It also creates opportunities for repeat and referral business, particularly in pool dense neighborhoods.”
Removable mesh pool fencing has become especially popular due to its clean appearance, durability, and flexibility. Homeowners appreciate solutions that protect their families without permanently altering their outdoor space.
The fence industry does not need to be reinvented, but it does need to evolve. Contractors who adopt products that reduce friction, improve efficiency, and enhance the customer experience will be better positioned to grow in a competitive market.
“At All-Safe Pool Fence & Covers, we believe innovation should be practical. It should make installation easier, products more reliable, and outcomes more consistent,” stresses Woods. “When that happens, everyone benefits. Contractors work more efficiently, homeowners gain confidence in their investment, and the industry as a whole moves forward.”
Learn more at allsafepool.com.
Door Strike for Metal Frames
SD-995C
• UL 294 & UL1034 Listed
Universal Door Strike
SD-996C-NUQ
• UL 294 & UL 1034 Listed
• 12 or 24 VDC/VAC
versions available
• Programmable fail-safe or fail-secure operation
• Stainless steel faceplate: 47/8"x11/4"
1/2" Tamper-Resistant Electric Rim Strike
SD-998C-D3AQ
• UL 294 & UL 1034 Listed
• Operating voltage: 12/24 VDC
• Accommodates up to 3/4" Pullman latch
• Reversible non-handed design
• Stainless steel construction
No-Cut Door Strike
SD-995C-D3Q
• UL 1034 Listed
• Reversible non-handed design
• Operating voltage: 12/24 VDC
• Low profile: 11/16" (27mm) deep
• Field selectable for fail-safe or fail-secure operation
• Operating voltage: 12/24 VDC/VAC
• Programmable fail-safe or fail-secure
• Includes three faceplates for nearly any type of door
Fire-Rated No-Cut Electric Door Strike
SD-995C-D3F
• ETL Listed. Conforms to UL Std. 10C, 10B, CAN/ULCS 104, and NFPA 252
• 12/24 VDC Operating voltage
• Low profile: 11/16″ (27mm) deep
• Field selectable for fail-safe or fail-secure operation
SD-998C-D3Q
• UL 294 & UL 1034 Listed
• Operating voltage: 12/24 VDC
3/4" Tamper-Resistant Electric Rim Strike
• Accommodates up to 3/4" Pullman latch
• Reversible non-handed design
• Stainless steel construction
Mini No-Cut Electric Door Strike
SD-991A-D1Q
• Operating voltage: 12VDC
• 2-wire installation, non-polarized connection
• Fail-secure operation
• Stainless-steel keeper for strength and long life
Low-Profile (1") Electric Door Strike with Horizontal Adjustment
SD-996C-NUHQ
• 12/24 VAC/VDC Operating voltage
• Reversible non-handed design
• Low profile: 1″ (26mm) deep
• Field selectable for fail-safe or fail-secure
VENUS-ARM-S
3 arm types
Quick-fix fastening Integrated brushless reversible motor Integrated motor board Removable and lockable case Programmable input/output connectors
Indicator light
The VENUS motorized gate closer is designed for pedestrian gates, providing both convenience and enhanced security. A light push opens the gate automatically, thanks to the push & go featureperfect for those with limited mobility or when carrying a bike. The gate closes automatically unless it encounters an obstacle. In that case, VENUS pauses before closing again.
Housed in a compact aluminum casing, the gate closer's 150 Nm motor delivers consistent performance in all weather conditions, even with heavy use. The reversible brushless motor prevents jamming during forced openings or closings by impatient pedestrians, reducing maintenance needs and extending the VENUS's lifespan.
VENUS is easy to install with QUICK-FIX, and it fits any gate with its three mounting arms. The fully integrated motor and control system make for a true plug-and-play installation. Once wired, an intuitive app guides you through the setup.
With configurable inputs and outputs, the gate closer easily integrates with other electrical accessories. Paired with any access control system, VENUS upgrades to a gate opener that requires no extra safety measures in low-energy mode.
Drowning is the leading cause of accidental death in children ages 1 – 4 years, with an average of 11 fatal and 22 non-fatal drownings per day. Additionally, 70% of child drownings occur during non-swim times. Children's natural curiosity often leads them to backyard swimming pools, and most children that drown gain access to the pool through a faulty fence or gate. To help reduce the risk of child drowning the National Drowning Prevention Alliance (NDPA) has developed 5 layers of protection.
The first and most important layer is a barrier that limits access to the pool and an alarm to alert you if someone enters the pool area unexpectedly. Fencing provides a constant barrier, but the fence is only effective if the gate and gate hardware are in good working order. Checking the pool gate is crucial for drowning prevention, yet only 30% of pool owners do this once a year. To raise awareness of the issue and provide education on how to check and maintain a pool gate, D&D Technologies, along with the NDPA, established Check Your Pool Gate Month, starting on May 1.
“Check Your Pool Gate Month reminds pool owners to take one simple action that could save a child’s life – check the pool gate to ensure the pool fence, gate, latch and hinges are secure and working properly, with the aim to reduce child drownings by making it harder for them to access the pool," explains Jeff Horton with D&D Technologies. “For every child that drowns, another seven experience a non-fatal drowning, and 40% of these children require further care. A few minutes is all it takes to check a pool fence and gate, because it’s not just a gate; it’s a lifesaver. "
• Gate should open outwards, away from the pool
• Gate latch release knob should be out of reach of children under 5 (check local codes/standards for minimum requirements)
• Fence should be at a minimum height to comply with your region and encompass the pool area (check local codes/standards for minimum requirements)
• Maximum clearance from finished ground surface is no more than 4 inches (100mm)
• Fence perimeter must have adequate distance from other climbable objects or structures
• Gate must be self-closing and self-latching
• Gate hinges are reliable, self-closing, tension-adjustable, rust free and bind free
• Gate latch must be adjustable for height and width
• Gate latch cannot be key locked in the “open” position
• Gate latch cannot be opened using implements or force
• Gate will shut and latch securely from any position, including from resting on the latching mechanism
• Gate complies with all relevant United States codes/standards and legislation for pool safety
If new or replacement gate hardware is needed, install proven products, like the D&D MagnaLatch® safety latch and TruClose® safety gate hinge. Horton says the MagnaLatch® gate latch and TruClose® gate hinge, invented by D&D
Technologies, meet all international and local pool safety codes and fulfill all the safety checklist’s requirements. The MagnaLatch® is a reliable, adjustable, and magnetically triggered self-latching safety gate latch. TruClose® are self-closing, adjustable polymer safety gate hinges.
The MagnaLatch® ALERT is D&D’s latest pool safety innovation, providing both audible and visual alarms if the gate is left open or not physically latched. Pool owners can see at a glance and hear from a distance if their pool gate is not latched properly.
“Together, MagnaLatch and TruClose are the world’s most trusted pool safety hardware system, having been installed on gates for over 35 years and saving countless lives,” adds Horton.
D&D is the exclusive gate hardware company to receive the NDPA’s Platinum Seal in the Pool Gates, Latches and Hinges category. The Commitment to Safer Waters (CSW) Seal Program is designed to identify and recognize companies and organizations that demonstrate a clear, measurable, and ongoing dedication to water safety and drowning prevention.
D&D Technologies gate hardware can be purchased on Amazon or at Home Depot or Lowes. If you cannot fix it call your local contractor to service your gate and ensure the gate is secured while waiting.
“We encourage everyone in our industry to support the ‘Check Your Pool Gate Month’ campaign by following D&D’s social media platforms and sharing the posts,” adds Horton.
Learn more at us.ddtech.com.
Use the links below for more information on pool safety and compliance:
• National Check Your Pool Gate Month: us.ddtech.com/pages/national-check-your-pool-gate-month-consumer
• Pool Safety Compliance: us.ddtech.com/pages/pool-safety-compliance
• NDPA: www.ndpa.org and https://ndpa.org/layers/
With summer swimming season approaching, pool safety remains a top priority for homeowners and contractors alike. While traditional measures such as gravity latches and supervision play an important role, advancements in hardware technology are providing an added layer of protection.
The Trident™ Safe Signal™, part of the Trident™ line from Nationwide Industries, features a magnetic pool safety latch system designed to enhance both awareness and security around pool enclosures.
“The goal with Safe Signal was to go beyond standard latch functionality and create something that actively alerts users to potential safety concerns,” says Rich Hornack, manager of inside sales and service with Nationwide. “It’s about giving homeowners and contractors greater peace of mind, especially in environments where awareness safety is critical.”
At the core of the system is a two-stage audible warning feature. The latch emits an initial alert when the gate is opened, followed by a more persistent alarm if the gate remains open for more than 15 seconds. At approximately 90 decibels – comparable to a barking dog – the alarm is designed to be heard throughout the pool area.
“The audible alerts are a key differentiator,” Hornack says. “They provide immediate feedback and help ensure the gate isn’t unintentionally left open.”
In addition to sound, the Nationwide Trident Safe Signal incorporates a 360-degree visual warning system. Bright blue LED lights activate when the latch is engaged or left open, increasing visibility during nighttime use and reinforcing situational awareness.
Installation is also designed with efficiency in mind. The system can be installed using basic tools, including a tape measure and drill, with selftapping screws simplifying the process.
“We wanted to make sure this was as practical as it is effective,” explains Hornack. “Contractors can install it quickly, and homeowners benefit from an added level of protection without added complexity.”
As the industry continues to emphasize water safety, products like the Trident Safe Signal demonstrate how innovation in gate hardware can play a critical role in reducing risk and improving overall pool security.
For more information, visit nationwideindustries.com.
Each May, National Water Safety Month serves as a timely reminder of the importance of protecting families—especially young children—around water. For professionals in the fencing industry, it is also an opportunity to highlight the essential role that proper pool barriers play in preventing one of the most tragic and preventable causes of death: childhood drowning.
Drowning remains the leading cause of death for children under the age of five in the United States. These incidents are often silent, swift, and occur in familiar environments, most commonly residential pools. In many cases, they happen during brief lapses in supervision, underscoring the need for multiple layers of protection. Among those layers, pool fencing stands out as one of the most effective and proven safeguards.
For 40 years, Life Saver Pool Fence has been at the forefront of this effort, providing high-quality pool safety fencing while supporting drowning prevention initiatives across the country. The company’s mission is simple but powerful: keep children out of pools and in their families’ lives.
“Pool safety fencing serves as a critical barrier between young children and water,” says Eric Lupton, CEO of Life Saver Pool Fence. “Our pool fence systems are designed with both safety and usability in mind. Their removable mesh fencing features durable, climb-resistant materials supported by strong poles, along with self-closing, self-latching gates that help ensure the barrier is consistently secure. This combination creates an effective line of defense not only for toddlers but also for pets.”
What makes pool fencing particularly effective is its passive protection. Unlike alarms or covers, which require activation or consistent use, a properly installed fence is always in place, working 24/7 to restrict unsupervised access. For families, that reliability can make all the difference.
Beyond installation, Lupton says Life Saver Pool Fence franchisees and dealers play an active role in their local communities by educating families about water safety. “These efforts reinforce the idea that prevention is not a single solution but a combination of awareness, supervision, and physical barriers.”
The company also demonstrates its commitment through its donation program, which provides free pool fencing to families who have experienced a fatal or non-fatal drowning incident. Funded by customer purchases, this initiative reflects a broader industry responsibility to not only sell safety products but also support communities affected by tragedy.
As National Water Safety Month brings increased attention to drowning prevention, the message for the fencing industry is clear: pool barriers save lives. By continuing to innovate, educate, and advocate, manufacturers and installers alike play a vital role in reducing preventable deaths.
In the end, a pool fence is more than just a product—it is a life-saving
The National Drowning Prevention Alliance (NDPA) has announced the official launch of its Commitment to Safer Waters (CSW) Seal Program, a first-of-its-kind initiative designed to identify and recognize companies and organizations that demonstrate a clear, measurable, and ongoing dedication to water safety and drowning prevention.
The CSW Seal communicates to consumers, partners, and stakeholders that a company or organization actively integrates water safety into its culture, values and operations. To qualify, organizations must demonstrate internal and external commitment, and if applicable, ensure their products meet
nationally accepted certification standards and their services comply with industry-approved training and certification policies, as verified by third-party testing labs.
“Our Commitment to Safer Waters Seal is more than just a badge; it’s a public declaration that an organization is a true champion for water safety,” says NDPA executive director Alissa Magrum. “We are proud to stand alongside our inaugural partners who are reinforcing industry best practices and leading the charge in protecting children and families from drowning and experiencing water related tragedies.”
Wallace Perimeter Security supports spring construction with Rampart Welded Wire fencing and Sliding Gate solutions available when projects move from planning to install.
Rampart Welded Wire | Sliding Gate Systems
The NDPA is proud to announce the following companies and organizations as launch partners in the Commitment to Safer Waters Seal Program: A Safe Pool, D&D Technologies, Pentair Pool, SafeSplash Swim School, The Haggard Law Firm and Sears Pool Management Consultants.
To learn more and apply for the NDPA Commitment to Safer Waters Seal Program, visit ndpa.org/csw/
The NDPA is a non-profit organization dedicated to saving lives through education, advocacy, and the promotion of best practices for water safety and drowning prevention.
When it comes to residential fencing around pools, contractors know the right choice has to pull double duty. It needs to meet safety code requirements while also delivering the privacy and style homeowners want for their backyard retreat. With so many residential fencing options on the market, how does one decide which is best for the project they are working on?
Jarrett Adams, vice president and general manager of the fencing category with Fortress Building Products, breaks it down, step by step:
Start with compliance and safety. Often, the first question homeowners ask is, ‘What is the safest type of pool fence?' The answer is simple. The safest option is one that meets local building codes, many of which follow standards set by the International Code Council (ICC), and the International Swimming Pool and Spa Code (ISPSC).
According to the ICC, residential fencing surrounding the pool should be a minimum of 48 inches tall with self-closing and self-latching gates. It should have no more than two inches of clearance from the ground for grade surfaces that are not solid, such as grass or gravel. If the surface below the barrier is solid, such as concrete, the bottom of the barrier shall not exceed four inches. That low gap helps keep pets and kids safe. The clearance also creates enough space between the top and bottom rails to prevent someone from using the privacy fencing around the pool like ladder rungs to climb up and over. And finally, the pickets themselves should be spaced no more than four inches apart. This narrow “air space” or “gap width” prevents small children from slipping through. Altogether, these specifications create more than just code-compliant fencing around the pool. They form a safety system designed to protect people, pets, and peace of mind.
Prioritize durable residential fencing options. Meeting code is only part of the equation. The safest residential fencing is also the one that lasts. Wood fencing, for example, is prone to rot, warping and weather damage, especially around pools where moisture is constant. That deterioration can quickly turn into a safety issue.
Steel and aluminum fencing, on the other hand, are durable and inherently resistant to the damaging effects of moisture and will sidestep those challenges. Further, leading fencing manufacturers use a powder-coated finish for enhanced corrosion resistance and UV protection.
With this level of protection, residential pool fencing can withstand the most extreme weather, including coastal environments or regions that experience significant precipitation. This gives peace of mind to contractors and their customers that their pool fences will remain durable and safe season after season.
Address sloped terrain with rackable technology. Many homes with pools end up with double fencing, including one wrapped around the pool and another marking the property line. When both fences match in material and style, it ties the whole yard together and looks great. But not every backyard has level ground, especially those on large properties. With traditional fencing materials, this can lead to stair-stepped panels, awkward gaps at the bottom, or an uneven top line. None of that is ideal for safety or aesthetics.
That’s where rackable fencing options come into play. These are steel and aluminum residential fencing solutions with fully rackable technology that can follow the natural grade of the landscape. The panels adjust smoothly without metal-on-metal pressure, so there is no risk of fatigue or damage to the powder coat.
Contractors can use them around the pools and as perimeter fencing. With their clean, streamlined profiles, these metal fencing options blend effortlessly into the landscape, allowing the pool and outdoor living space to take center stage.
“At the end of the day, residential fencing enclosing pools does not have to be complicated,” says Adams. “Focus on three essentials: code compliance, durable materials and solutions that adapt to site-specific conditions and terrain. Getting that right will give homeowners a perimeter solution that checks every box, including safety, style and long-term value.”
Learn more at fortressbp.com.
Swimming pool owners may not always consider chain link fencing for pool enclosures due to concerns about meeting safety codes. However, PrivacyLink offers a solution that meets these requirements while enhancing both security and appearance.
PrivacyLink pool fencing is engineered for use around swimming pools, lakes and other areas where water safety is critical. Their fences meet minimum size and safety criteria, helping prevent climbing or unauthorized entry by small children and other unsupervised individuals.
“Pool safety is one of the most important applications for fencing, and contractors need solutions they can trust to meet code while still delivering on appearance and ease of Installation,” says Pat Hoggan with PrivacyLink. “PrivacyLink
pool fence was designed to check all of those boxes.” He says contractors should always check local codes before installing any fence around a pool.
The fencing is available in two models, PrivacyLink and IndustrialLink. They are both available in wire configurations, including 9- or 10-gauge galvanized wire and 9- or 10-gauge galvanized, core-fused, and bonded vinyl-coated wire. Both are manufactured to meet stringent safety standards, including requirements for outwardopening gates with self-closing and self-latching mechanisms, with latches positioned at least 54 inches above grade. Height specifications also comply with applicable pool safety codes.
A key benefit is the factory-inserted slat system, which enhances both privacy and aesthetics.
PrivacyLink features Fin2000 double-wall slats, while IndustrialLink incorporates heavier-duty Industrial slats for added strength. Because the slats are inserted at the factory, installers can reduce labor time and improve job site efficiency.
“Having the slats already inserted in the wire allows contractors to move faster without sacrificing quality,” Hoggan says. “It’s a practical advantage that also delivers a clean, finished look.”
With multiple color options available, PrivacyLink fencing also contributes to a more visually appealing pool environment while maintaining safety as the top priority.
For more information, visit their website at eprivacylink.com.
EAGLE FENCE — OKLAHOMA 4601 S MacArthur Blvd Oklahoma City, OK 73179
EAGLE FENCE— DALLAS 4625 Gibbons Rd. Dallas , TX 75092 214.281.4121
Serving Fence Contractors Through Our Nine Strategically Located Well-Stocked Regional Wholesale Locations!
EAGLE FENCE — MISSOURI 5830 Fee Fee Rd Hazelwood , MO 63042 314-356-9190
EAGLE FENCE— HOUSTON 14430 Smith Road H ouston , TX 77396 281.741.1503 EAGLE FENCE
Antebellum Manufacturing delivers a full range of solutions for all your aluminum fencing needs. We provide job lot shipping for projects of any scale, managing every thing from the smallest orders to extensive projects that need multiple truckloads. Our support includes custom CAD drawings and rapid shipping for both residential and commercial common stock .
Residential Quick-Ship Program
Common commercial styles readily available
Premium Outdoor Packaging
Benefit from our large volume discounts
No order too small
Specializing in custom designs
Large projects with CAD support
Custom gate program including cantilever
Custom colors - no problem
When most fence installers think “pool fence”, they probably have one specific style in mind. In fact, many contractors will keep an inventory of the most popular “BOCA” style fence on-hand, and when a customer calls, that product is quoted by default.
Although there are certainly advantages to simplifying the selection process for homeowners, there’s an argument to be made that you’re missing out on an opportunity to increase the size of the sale while separating yourself from the competition. Simply put, it may be time for fence contractors to broaden their definition of pool fence.
SAFETY is the number one concern when it comes to pool fence, and although there are certainly minimum standards for things like height and hardware, the overall characteristics of pool fence is a moving target. The challenge for fence contractors and manufacturers is that municipalities often supersede state mandates and HOA regulations can limit what is allowed. One rule that’s consistent is that in order to meet the standard, pool fence cannot be easily climbable and that’s where opportunities may lie.
“We offer multiple options for pool fence that meet the standard in any given part of the country” says Karl Stinson, CEO of Elite Fence Products, Inc. “In fact, some days, we might produce five to six distinct types of fence that each meet the code for a particular market, but the one thing they have in common is that they prevent children from climbing.”
The most common pool fence sold throughout the country is ornamental aluminum. Depending on the market, heights can range from 48 inches to 60 inches, with specific rail spacing that can be no less than 45 inches, and picket
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spacing that must be less than 4 inches. An alternative to the rail spacing rule [that still prevents climbing] can be to specify tight picket spacing of approximately one and five-eighths inches. Elite produces a pool-specific product trademarked as LIFEGard™ utilizing a more robust rail/picket combo that is often used in commercial applications.
“Lately, we’ve been getting a lot of calls for pool fence that’s not the typical ornamental styles,” says Stinson. “For people who want privacy along with security, we’ve designed a beautiful aluminum/vinyl hybrid privacy fence that’s part of our new COREGard™ line and meets all the requirements with the proper hardware,” he adds. “For customers who want to maximize their view, Elite has also provided glass railing that can meet the standard in most markets.”
Expanding beyond traditional pool fence styles is a great opportunity to separate yourself in a market that is increasingly competitive by creating a space that feels intentional and uniquely tailored to your customers’ needs.
Elite Fence Products, Inc. is a leading, family-owned aluminum fence and railing manufacturer based in Michigan with additional locations in Tennessee and Florida.
For more information, visit elitefence.com
As Water Safety Month highlights the importance of responsible pool design and access control, fencing systems used in these environments must meet stringent performance standards. Unlike typical perimeter fencing, pool enclosures serve as permanent safety systems, designed to perform reliably amid constant moisture, chemical exposure and frequent use.
Ameristar Perimeter Security’s Montage Plus Pool, Pet and Play ornamental steel fencing is widely specified for residential and light commercial pool environments because safety, durability, and compliance are built into the system from the start.
“Pool fencing isn’t just about defining a space, it’s about preventing access and protecting lives,” says Chris Rice, product manager with Ameristar. “Every component of Montage Plus is engineered with that responsibility in mind.”
Unintended access can develop over time due to grade changes, excessive picket spacing, or climbable fence designs. Montage Plus addresses these vulnerabilities with its Pool, Pet and Play panel configuration, featuring reduced 3-inch picket spacing to limit footholds and prevent passthrough access by children and pets.
Available in heights ranging from 3 to 6 feet, including fall-protection compliant options, the system supports a broad range of residential, multi-family, and light commercial pool applications.
“Proper spacing and panel design are critical for maintaining safety over the life of the fence,” says Rice. “It’s not just about installation; it’s about longterm performance.”
Montage Plus panels are fully welded using ProFusion® technology, eliminating screws and rivets that can loosen or corrode over time. With welded 18-gauge pickets, 14-gauge rails, and 16-gauge posts, the system is engineered for durability in demanding pool environments.
To combat corrosion, a leading cause of premature fence failure around pools, the system is protected with Ameristar’s 23-stage dual E-Coat process, which fully coats all exposed components inside and out.
“We know pool environments are tough on materials,” Rice says. “That’s why we’ve invested in coatings and construction methods that extend the life of the system and reduce maintenance concerns.”
Montage Plus is backed by a 20-year limited warranty, along with a five-year labor warranty.
Installation Flexibility Without Compromise
Because pool sites are rarely flat or uniform, Montage Plus panels are designed to be highly rackable, allowing the fence to follow changes in grade while maintaining consistent ground clearance and proper alignment — both critical for effective access control.
Multiple style and height options enhance architectural compatibility while preserving visibility for adult supervision.
Manufactured in the U.S. and compliant with the Buy American Act, Montage Plus is well suited for both private and public projects.
As Water Safety Month underscores the importance of thoughtful planning and durable solutions, Montage Plus demonstrates how engineered fencing systems contribute to safer pool environments through consistency, longevity, and proven performance.
For more information, visit ameristarperimeter.com.
Trex Company, the world’s largest manufacturer of wood-alternative composite decking and railing and a leader in high-performance, low-maintenance outdoor living products, has been recognized by Newsweek as one of “America’s Most Trustworthy Companies,” and by Green Builder Media as the “Sustainable Brand Leader.”
Learn more at trex.com
Trex has been named to Newsweek’s list of the “Most Trustworthy Companies in America 2026.” The company was previously recognized on Newsweek’s list of “America’s Most Responsible Companies 2024,” underscoring its ongoing commitment to corporate responsibility and transparency.
Presented by Newsweek in partnership with Statista Inc., a leading global statistics portal and industry ranking provider, the “Most Trustworthy Companies in America” list recognizes U.S.based companies that have earned strong trust among key stakeholders – specifically customers, employees and investors – based on independent research and public sentiment. The 2026 roster includes 700 companies across 23 industries. In the Construction category, which includes a broad range of organizations spanning contractors, manufacturers and building products providers, Trex ranked #2 out of the 15 recognized companies and is the only decking brand to earn a spot on the prestigious list.
“At Trex, trust is at the core of everything we do, from the way we design and manufacture our products to how we support our customers, partners and employees,” says Bryan Fairbanks, president and CEO of Trex Company. “Being recognized by Newsweek as one of the most trustworthy companies in America is a meaningful validation of our commitment to integrity, consistency and long-term performance.”
The Newsweek rankings are based on an independent survey of 25,000 U.S. residents, who assessed organizations across key dimensions of trust. In addition to survey data, the analyses incorporated a comprehensive social listening component, evaluating sentiment across a wide range of online sources, including news outlets, forums, social media platforms and press coverage.
“Earning the trust of our stakeholders requires a continuous focus on accountability, innovation and doing what’s right,” adds Fairbanks. “We are proud to be recognized alongside other leading organizations and remain committed to building on this foundation of trust for years to come.”
New Trex® Refuge™ PVC decking also recognized as a “Sustainable Products of The Year”
Trex has again been recognized for its ongoing commitment to sustainability, earning the title of Green Builder Media’s “Sustainable Brand Leader” in the decking category for the 16th consecutive year. In addition, the company’s new Trex® Refuge™ decking was selected by Green Builder editors as one of the most “Sustainable Products of the Year” for 2026, underscoring the brand’s dedication to innovation and durable, climateresilient outdoor living solutions.
“Sixteen years of recognition speaks to the consistency behind our commitment to sustainability,” says Adam Zambanini, executive vice president and COO for Trex Company. “At Trex, we’re proving that performance-engineered outdoor products can be designed with purpose to reduce environmental impact while delivering the durability and aesthetics customers expect.”
Trex’s recognition as the “Sustainable Brand Leader” in the decking category every year for the past 16 years underscores its industryleading approach to environmentally responsible manufacturing. The company’s
sustainability initiatives span sourcing recycled materials, minimizing water use, repurposing manufacturing waste and optimizing energy efficiency, demonstrating a holistic commitment to embedding eco-conscious practices into every stage of operations.
Green Builder Media determines the industry’s most sustainable brands by combining market trends with results from its annual reader survey, which measures online brand sentiment, positive mentions and the opinions of eco-minded building professionals. Trex remains the only brand to earn top honors in the decking category every year since the program began in 2010.
Each year, Green Builder Media reviews hundreds of building products to identify innovations that enhance sustainability, resilience, health and efficiency in the built environment for its “Sustainable Products of the Year” listing. Trex Refuge PVC decking earned recognition for its fire-resistant engineering and long-lasting performance.
Trex Refuge is an ignition-resistant PVC decking line designed to meet the needs of two key markets: fire-prone areas and regions where consumers and contractors have a long history of working with PVC decking. It meets strict building codes while delivering Trex’s signature durability, aesthetic design and low-maintenance benefits. Tested to the industry’s most rigorous fire standards, Refuge decking resists ignition and slows flame spread in accordance with ASTM E84 Class A Flame Spread rating and IWUIC ASTM E2768 ignition resistance standards, providing peace of mind in fire-vulnerable areas* while delivering the performance and aesthetic appeal that PVC decking customers expect.
"At Trex, sustainability isn’t just part of what we do, it’s at the heart of everything we stand for,” notes Zambanini. “Our goal is to reduce environmental impact while giving homeowners and builders the products and tools they need to create beautiful, resilient outdoor spaces. Trex will keep pushing the boundaries of innovation to make outdoor living both inspiring and responsible.”
For more information about Trex’s highperformance, eco-friendly products, visit trex.com.
• Team of experts to support your needs (supply chain, logistics, operational service, metallurgical)
• Aligning the supply chain to provide insight and solutions to lower your metal supply cost
• Strong portfolio of world class/market leading customers
• Opportunity to create great partnership
• Prime competitively priced products and services focused to meet and exceed our customer’s requirements
• Big enough to be strategically important to our customers
• Nimble enough to be responsive to our customers
• Strong and diverse mill relationships (domestic and foreign)
• Diverse buying strategies (indexed, xed, short term, blends)
• Pipe and Tube
• Cold Rolled
• Galvanized
• Galvannealed
• Hot Rolled/Pickled and Oiled
• Secondary O ering
• Acrylic coated
• Pre-Painted
• Scarf Removal
• Four tube mills
• Sizes from 1/2“ square to 3.5” round, 22-gauge thru 10-gauge, metric sizes available
• Cut length capabilities 40” to 42’
• Super Shield Acrylic Coating, Microwave Technology
• Secondary Operations
Swaging
Haven Cutting
Notching
Debrush/Deburr
Re-cut
76 FENCE, one of the fastest-growing fencing franchise brands in the country, has announced its largest multi-territory commitment in Florida to date with the launch of seven territories under the ownership of Tom and Kate Donnelly, beginning in the Greater Tampa market.
The Donnellys have opened their first operating pod, with a second pod scheduled to launch by the end of the year. The seven-territory agreement represents a significant milestone in the brand’s continued Florida expansion and reinforces the state as a priority development market.
Tom Donnelly brings a background in leadership and operational management, having overseen teams and performance-driven environments throughout his career. Kate Donnelly contributes experience in business administration and client relations, helping establish the systems and service standards that support the company’s growth. Together, they are building a family-operated business positioned for long-term expansion across multiple territories.
“We were intentional about finding an opportunity with real staying power,” says Tom Donnelly. “Florida, and particularly Tampa, continues to experience strong residential growth. We saw a clear need for a fencing company that operates professionally and reliably. 76 FENCE provides the systems and structure to scale responsibly across seven territories.”
The brand’s emphasis on accountability and customer experience played a central role in their decision. “In many home service industries, homeowners face inconsistent communication and unpredictable timelines,” says Kate Donnelly. “What stood out to us about 76 FENCE was its commitment to a streamlined process, clear communication and high standards from estimate through installation. That’s what we want to deliver in Tampa.”
The Donnellys’ expansion builds on the recent launch of John and Kristen Campbell as Regional Developers for Greater Tampa, Bradenton and Sarasota. The regional development is focused on structured growth across Florida’s Gulf Coast.
“Florida remains one of the strongest growth markets in the country for our brand,” says Ed Samane, president of 76 FENCE. “Tom and Kate’s decision to commit to seven territories reflects both the opportunity in this region and the strength of our operating model. This is a meaningful step forward in our longterm Florida strategy.”
John Campbell, regional developer for 76 FENCE in Florida, said multiterritory growth requires discipline and vision. “Seven territories is a serious commitment,” Campbell says. “Tom and Kate understand that scaling successfully means building strong local teams, executing consistent processes and staying engaged in the communities they serve. We’re excited to support their growth as they establish operations in Tampa and expand from there.”
For more information, visit 76fence.com
Nice showcased its next generation of garage door operators (GDOs) at IDAExpo+ 2026 last month. Designed with both installers and end-users in mind, the new platform introduces a smarter, more streamlined approach to residential and commercial garage door control, delivering dependable, long-lasting performance; simplified, turnkey installation; and a sleek, modern housing featuring integrated LED lighting, backup capabilities and flexible connectivity options.
At the core of the new lineup is a fully developed, modular product family that gives dealers and installers greater flexibility across a wide range of applications. With models supporting DC, Wi-Fi, and non-Wi-Fi configurations, Nice provides a comprehensive offering that adapts to both connected and traditional installations. Importantly, the platform is designed to evolve with customer needs, allowing a seamless upgrade path from non-Wi-Fi to Wi-Fi functionality via the wall station. This approach not only simplifies product selection but also positions Nice as a strong alternative to other brands, particularly for projects where flexibility and future-proofing are critical.
The Nice 800 Series (Linear821 and Linear861), GDOs are designed to lift larger, heavier garage doors than previous models. They join the proven 661 and 621 models, which were the first in this series of smart, Nice-branded GDOs that combine refined industrial design with exceptional value.
NEW Space-Saving, Wall-Mounted Jackshaft Solution
Expanding the lineup’s versatility is the Nice 1461J Residential Jackshaft Operator, a compact, wall-mounted solution engineered for modern garages with large doors and high ceilings. At a market-leading 4.5 inches wide, the 1461J fits into narrow spaces that other jackshaft operators can’t, while simplifying installation. Its space-saving design integrates LED lighting, control unit, cable monitor, and electronics into a single, efficient system, offering both aesthetic appeal and installation efficiency.
Together, the 600 series, 800 series, and 1461J jackshaft operator represent the foundation of the Nice next-generation GDO portfolio, offering installers
an extensive lineup that addresses a wide range of garage door designs and installation scenarios.
“As garages incorporate more connected technologies, Nice continues to focus on what matters most: dependable operation, simplified installation, and privacy-respecting features that avoid unnecessary complexity or subscription requirements,” says Mark Mattson, senior product manager at Nice. “The new generation of operators delivers on that promise with quiet, reliable performance, long-lasting components, modern appearance, and a streamlined installation process.”
For dealers, reducing installation time and service callbacks is critical to profitability, and the new Nice garage door operators deliver. Operators across the line come with limits preset, simplifying installation. With interchangeable chain and belt rail options, any operator head works with either configuration, reducing the number of SKUs dealers need to stock while maintaining flexibility across installations.
Additionally, the inclusion of an integrated battery within the operator, rather than as an add-on, delivers longer life than competitive solutions and enables installation even in environments where power is not yet available, making these systems especially well-suited for new construction projects.
Powered by DC motors with soft start and soft stop, the Nice GDO portfolio delivers smooth, quiet operation, an increasingly important quality indicator for today’s homeowners. The 1461J mirrors this experience with jackshaft operation that minimizes vibration and noise while delivering exceptional lifting power for demanding applications.
Connectivity is a defining strength of the new platform. With built-in Wi-Fi and the companion Nice G.O. mobile app, users can control and monitor their garage doors from anywhere. The app enables real-time notifications, scheduling for doors and lights, and secure access management for users. The new GDOs also integrate seamlessly with control platforms like Alexa and Google Home, as well as Alarm.com and Nice premium security and smart living systems powered by ELAN OS.
For installations where Wi-Fi is not initially required, the system’s architecture allows for easy upgrades through the wall station, ensuring long-term adaptability without replacing the core operator. This flexible approach reinforces Nice as a competitive, forward-thinking alternative in the category.
For more information, visit niceforyou.com
SECO-LARM, a leading innovator in security and access control solutions, has expanded its Armored Door Cord line with a new black-finish option. Designed to provide a secure and durable path for security wiring between a door frame and a door, these cords are now available in a sleek black finish alongside the original classic silver.
To better serve diverse installation requirements, SECO-LARM offers these armored cords in two distinct configurations: standard cords and versions featuring a 4-pin pre-wired terminal block on each end for simplified connectivity.
The ENFORCER® Armored Door Cord series is engineered for both security and ease of installation. Key features and specifications include:
• Robust Construction: Features a stainless-steel armored cable for maximum protection of internal wiring.
• Simplified Installation: End caps are designed with removable covers, allowing installers to access wiring without removing the entire assembly.
• Durable Materials: The end caps are constructed from a heavy-duty zinc alloy.
• Standardized Sizing: The cable has an inner diameter of 5/16" (8mm) and an outer diameter of 7/16" (11mm).
• Cord Length: Each cord is 15" (39cm) in length, not including the end caps.
• Mounting Hardware: All necessary mounting screws are included with every unit.
The ENFORCER Armored Door Cords exemplify SECO-LARM’s dedication to providing comprehensive and customer-centric access control solutions. By adding a black-finish option, SECO-LARM expands architectural compatibility with common door hardware while maintaining the same performance and functionality installers expect.
For more information, visit seco-larm.com.
Pro Access Systems has a proven performance record as a leading single-source supplier of integrated access control solutions for industrial, commercial and residential applications. Maximize your customers’ security and convenience with our comprehensive line of access control and security products.
When selecting a vinyl fence, appearance alone can be misleading. While many products may look similar, differences in material thickness, durability and privacy can significantly impact long-term performance.
Weatherables® vinyl fencing is engineered to address those differences, offering a solution designed for both contractors and homeowners seeking reliability and value.
“Not all vinyl fencing is built the same,” says Brad Halley, president, Weatherables. “The real distinction comes down to material quality and how the product performs over time, especially when it comes to privacy and durability.”
Many standard vinyl fences use thinner materials that can allow light and shadows to pass through, reducing privacy and, in some cases, revealing silhouettes from the opposite side. These lighterweight products may also be more vulnerable to
damage from weather events such as hail or high winds.
Weatherables fencing is manufactured with materials that are up to 50% thicker than many competing options. The thicker pickets are designed to block light and eliminate visibility through the fence, providing consistent privacy from all angles.
“Privacy is one of the top reasons customers choose vinyl fencing,” Halley says. “We’ve engineered our products so homeowners don’t have to compromise between appearance and true privacy.”
Beyond privacy, the system is designed to perform in challenging weather conditions. Using a highwind installation process, Weatherables 6-foot tongue-and-groove privacy fences are engineered to withstand sustained winds of 110 to 120 mph and gusts ranging from 130 to 137 mph.
IS A PROUD TO PARTNER
“That level of performance is critical in regions where storms are a concern,” Halley says. “Customers want to know their investment will hold up when it matters most. Our vinyl fencing stands apart because it’s built thicker, performs better, and lasts longer, even in areas prone to strong storms and harsh weather conditions.”
In addition to product performance, Weatherables emphasizes customer support, offering guidance from product selection through installation. “We see it as more than just selling a fence,” Halley adds. “It’s about helping customers choose the right solution and ensuring it performs for years to come.”
With a focus on strength, privacy and long-term durability, Weatherables vinyl fencing is designed to deliver consistent performance in a wide range of applications.
Learn more at weatherables.com.
James Hardie Building Products Inc., a leader in exterior home and outdoor living solutions, has announced its commitment to San Gabriel Valley Habitat for Humanity (SGV Habitat) to support their rebuilding efforts for the first 25 households impacted by last year’s devastating Eaton fire in Altadena, California. This effort builds on the company’s ongoing partnership with Habitat for Humanity International, which celebrates its 50th anniversary this year, underscoring a shared commitment to building stronger, more resilient communities.
To support the rebuilding of these homes as part of a multi-year effort, James Hardie has committed to donate its best-in-class fire resistant products including non-combustible Hardie fiber cement siding and top-rated fire resistant TimberTech decking, AZEK trim and fascia products.
“Our portfolio of resilient products is purposely designed and engineered to stand up to the harshest elements, and we are proud to support San Gabriel Valley Habitat for Humanity in their rebuilding efforts after the devastating wildfire in Altadena,” says Amanda Cimaglia, vice president of global sustainability at James Hardie. “A home is more than a structure. It’s a place of refuge, stability and belonging. As extreme weather events become more frequent, a home’s exterior is its first line of defense–and resilient building materials play an increasingly important role in helping communities rebuild stronger to be better prepared for the future. James Hardie’s purpose is Building a Better Future for All, which includes developing innovative building solutions that help provide long-term protection and security for homeowners without compromising on design, durability, or the way people want to live.”
“We strive to positively impact the communities where we operate, particularly when people and families are impacted by natural disasters. Our priority is to show up with our products, time and financial resources to rebuild in partnership with local organizations,” says Molly Ernst-Alper, global director of social impact at James Hardie. “We believe in the power of community and are proud of our long-time partnership with Habitat for Humanity sharing the collective vision to ensure people and families have a decent and resilient place to live.”
Learn more at jameshardie.com.
May is Deck Safety Month®, and the North American Deck and Railing Association is urging contractors and homeowners to prioritize outdoor structure safety through its annual Check Your Deck® campaign.
According to NADRA, millions of decks across North America are beyond their useful life or have not been properly maintained. Common issues include loose railings, corroded fasteners, weakened ledger connections, and structural damage caused by weather exposure.
The Check Your Deck® campaign encourages homeowners to perform a visual inspection each spring, looking for warning signs such as:
• Unstable or wobbly railings
• Soft or splintering wood
• Rusted hardware or connectors
• Loose or missing fasteners
• Signs of rot or decay
Common structural issues, including ledger board failures, corroded connectors, improper fasteners and inadequate guardrail systems, also remain prevalent, particularly in older decks. NADRA emphasizes that contractors are on the front lines of identifying these deficiences, educating
customers and delivering code-compliant solutions.
Contractors play a critical role in ensuring decks are not only built to code, but maintained and repaired to perform safely over time. Deck Safety Month is an opportunity for professionals to engage customers, provide inspections, and reinforce best practices.
NADRA encourages contractors to incorporate deck inspections into their seasonal service offerings and to proactively address potential hazards before they lead to failure.
Beyond construction, there is a significant opportunity for contractors to position themselves as trusted advisors. Inspection services and educating clients on proper maintenance can drive business while improving overall safety
As demand for outdoor structures continues to rise, NADRA underscores the importance of quality craftsmanship, proper installation, and ongoing evaluation to ensure long-term performance.
To support industry professionals, NADRA provides a range of resources through the Check Your Deck® program, including:
• Inspection checklists and safety guidelines
• Consumer education materials contractors can share with clients
• Access to NADRA’s Deck Evaluation/ Inspection Certification program
• Technical resources aligned with current building codes and standards
• Marketing tools to help promote inspection and repair services during Deck Safety Month
Deck Safety Month® serves as a reminder that safety is not a one-time consideration – it is an ongoing responsibility shared across the industry.
For more information and contractor resources, visit NADRA.org.
PrimeSource Brands, a North American provider of specialty branded building products backed by Clearlake Capital Group, L.P., has acquired Advantage Industries, a growth-oriented provider of gate and fence hardware solutions.
Based in Deerfield Beach, Florida, Advantage specializes in innovative fence and gate hardware systems, including self-closing hinges, safety latches, pool safety hardware, and a range of hardware accessories. With more than 30 years of industry experience, Advantage has established itself in residential gate hardware solutions.
"We're thrilled to welcome Advantage Industries into the PrimeSource Brands family," says Tom Koos, CEO of PrimeSource Brands. "Advantage has built a reputation for quality, innovation and commitment to safety standards in the pool safety and gate hardware market. Their patented portfolio represents a natural extension of our outdoor living strategy. Combined with our existing Fortress Railing, RailFX, UltraTec, CityPost, and Keylink offerings, this acquisition positions us to provide a broader range capabilities across the fencing and gate hardware market."
"The acquisition advances PrimeSource's leadership in outdoor living by adding complementary products and a shared commitment to safety," says José E. Feliciano, co-founder and managing partner, and Colin Leonard, partner, of Clearlake. "It reflects our commitment to strategic, value-creating M&A that enhances PrimeSource's market position and broadens our addressable market in specialty building products."
For more information, visit psbrands.com.
SKIDRIL, the originator of the gas powered post driver, introduces the G2XD high power at a great price!
• On-Off simplicity
• Simple 4-cycle OHV engine or powerful 2-cycle
• Easy service replacement motors, for low cost repairs
• 2 engine makes available
• Few moving parts
• Drive T-Post, round post up to 4”
• Available Multi-Collet option
• Air cushion dampening for virtually no recoil
• High fuel efficiency 1qt/hr
• Modular design
Rob Kilroy DIRECTOR OF SALES PEXCO with
From early days in customer service to leading sales at Pexco, Rob Kilroy has built his career on understanding people as much as products. With a focus on relationships, industry expertise and longterm growth, he continues to shape success in an ever-changing fence industry.
You’ve worked in sales for over 20 years. What drew you to that side of the business, and what has kept you passionate about it over the years?
I got started in sales while working for a health insurance company. I was in customer service at the time, but the salespeople would bring me along to open enrollment health fairs to help sell our plans. It was something I enjoyed doing and my career took a turn from there. Once in sales, I worked for some different companies that had diverse roles and expectations for their salespeople. The experiences allowed me to determine what I liked, and didn’t, as I continued on my career path. The great thing about sales is that it really teaches you to be honest with yourself because any reward you get is due to the effort you put in.
What in your background prepared you for your career path?
One of my earlier jobs in sales was entirely new business development. I’d be cold calling or knocking on doors to get interest and an appointment, then presenting and trying to close the account. The frustrating thing about this was that I would spend the time to build trust and develop a relationship with a person and company, only to hand them off to a service department once the contract was signed. I would be off to the next prospect. When I got into fence, the trust and relationships that were developed in sales have carried on for years.
What appealed to you about Pexco and how has your role changed over the past 17 years?
Before I joined Pexco, I was a customer of theirs. Pexco’s PDS slats were a known commodity and the company itself was well-liked and respected due to the excellent service they provided. Joining their sales team was a fresh start that allowed me to meet new customers in different parts of the country, and gain new appreciation and exposure to the industry as a whole. Over the years my role changed as more responsibilities were given to me. These new challenges allowed me to develop additional skills which gave the company the confidence to make me the Director of Sales in 2018.
Pexco operates at the intersection of manufacturing and distribution. How has that dual perspective influenced your sales approach?
As a company, Pexco services many different markets with our various extruded plastic products. Each market has a different path to the consumer. In fence, we manufacture privacy slats and other chain link enhancements which are sold through wholesale distribution. These wholesalers work closely with their customers and do a terrific job selling our products in the marketplace.
From your vantage point, how has the fencing industry evolved over the past decade?
The impact of Amazon and online shopping has put additional pressure on all levels of the supply chain. It has changed habits, where most people are doing research before they buy. The buyers may be miseducated, but they’re not uneducated. Along with this, we’ve seen more of an emphasis on developing and maintaining relationships. When you walk the floor at FenceTech, for example, you see more kegs of beer and fewer sections of fence. People matter.
Our PDS Fence Products brand is celebrating its 50th year of service to the industry. We’re pioneers and innovators in chain links enhancements; most of the different slat styles used today were originally sold under the PDS brand. We know our products will last because we’ve been around to see it. Our onsite engineers in the plants in Athol, Massachusetts, and Tacoma, Washington, have always maintained strict guidelines for quality and consistency while also seeking ways to improve the products. Our competitors don’t have our history. Some have their products made in China or have them produced by another third party.
What do you look for in a strong sales professional, and how do you build a team that consistently delivers results?
Over the years, our sales team has always come with experience in the industry. Pexco’s privacy slats are essentially an accessory to a chain link fence, so fencing knowledge is critical. Our customers look to us to be the experts with how the slats will work or fit with different types of chain link. Along with the industry knowledge, a sales rep needs to be organized and efficient. We have a small team that covers the entire U.S. and Canada. Finally, they need to be patient. We’re growing customers, not just sales. Since we sell through distribution, and not direct, we need to be a partner to the wholesalers and give them the tools to help them get sales.
What accomplishment in your career are you most proud of?
I’ve had to overcome a terrible Boston accent to be able to communicate with people from across the country. Seriously, for a while, people had no idea what I was saying, but at least they were intrigued with how awful it sounded to remain interested.
Have you had any mentors in your career and what impact did they have on your success?
I’ve been fortunate to have worked for some respected leaders in the industry – both locally and nationally – who helped me tremendously with my development. When I joined Master Halco I worked for Joe Meade, who was well known throughout the Boston area for his knowledge, fairness and honesty. Then at Pexco, it was Richard Brooks, an AFA Hall of Famer, and Kathy Fritch, the “Slat Queen." They built the foundation for what the fence business at Pexco is today. Their kindness and caring for customers as people developed relationships that turned into long lasting friendships.
What do you enjoy most about your job and working in this industry?
There are so many good people in this industry that the job is always enjoyable. This goes beyond the customers I work with on a daily basis. I’ve had the opportunity to get to know a lot of people who work in different areas of the fence world who we don’t sell to or buy from, yet they are still some of my favorite people.
Looking ahead, what excites you about the future at Pexco?
Pexco is always looking to build on what we’ve done to grow the business. Our leadership encourages new ideas and outlooks and trust their people to get the job done. There are so many long-term employees at the plants who truly care about what they make each day and Pexco values their input. That’s not always the case with manufacturers. There is a lot of knowledge out there that we use to help shape the future.
What advice would you give to someone on building a long-term career in this industry?
Take the time to get to know as many people and products as you can. While you may not need them currently, they could be very important to your personal future as well as that of your company. Industry contacts can always help solve a problem, or at least point you in the right direction toward the solution. Learn more at pexco.com. Keep more profit!
Envision Outdoor Living Products, manufacturer of Envision composite decking and Fairway Railing collections, has expanded its railing offerings with the addition of the Modern Aluminum railing system. The new railing combines sleek design, an affordable price point, and fast installation for pros and consumers alike.
Modern Aluminum railing features a clean, slim, eased-edge profile that not only provides a versatile contemporary style but also optimal visibility; also post brackets are less bulky than traditional brackets to further enhance the aesthetic. Despite its high-end look, Modern Aluminum’s slimmer profile enables a budget-friendly price point.
“Contractors and homeowners have been seeking a truly modern-style aluminum railing profile for years. The wait is over,” says Adam Caplinger, director of sales for Envision Outdoor Living Products. “Our new Modern Aluminum railing fulfills a key design need at an affordable price point and in combination with our innovative features that significantly reduce installation time. It’s a win-win for both pros and consumers.”
Modern Aluminum railings are available in black and come in 36-inch and 42-inch heights. They meet IRC and IBC code requirements.
For more information, visit envisionoutdoorliving.com.
Deckorators®, a leading brand in the outdoor living industry and a division of UFP Industries, has acquired the remaining operating assets for MoistureShield decking, a respected brand in the decking and outdoor living market.
The acquisition represents a strategic step forward for Deckorators as it continues to expand its wood plastic composite manufacturing capabilities, strengthen its product portfolio, and accelerate innovation in the rapidly growing outdoor living category.
Deckorators, the first name in decking, railing and accessories, invented the low-maintenance aluminum balusters category and has since led the industry with innovative decking and railing products. With dependably on-trend designs, Deckorators lets DIYers and builders extend their creative ideas from a home’s interior to its outdoor living spaces. Deckorators is a brand of UFP Retail Solutions, LLC, a UFP Industries company.
The newly acquired Arkansas facility brings strong expertise in traditional composite decking, complementing Deckorators' industry-leading Surestone® technology and design leadership. Together, the combined organization will be well positioned to deliver expanded product offerings and enhanced value to dealers, contractors, distributors, and homeowners.
"The addition of MoistureShield strengthens our ability to innovate and serve our customers," says Ryan Kemp, executive vice president of Deckorators. "By combining our technologies, product development capabilities, and market reach, we will accelerate growth and continue delivering high-performance outdoor solutions."
The outdoor living category continues to see strong demand as homeowners invest in outdoor spaces for relaxation, entertainment, and everyday living. Deckorators plans to leverage the acquisition to expand its product offerings, strengthen its reach with dealers and contractors,
Milwaukee Tool continues to redefine cutting performance on the jobsite with the introduction of the AX™ with NITRUS™ Carbide SAWZALL® Blade for Wood with Nails & Screws, delivering unmatched life in nails and screws. This NITRUS™ Carbide SAWZALL® Blade sets a new standard for demolition blades by providing the fastest cuts and longest life. Built to solve the durability and speed challenges remodelers face on the jobsite.
“With NITRUS™ Carbide, we’re pushing the limits of what users should expect from a blade,” says Joseph Stehlik, product manager.
and accelerate product development across its decking portfolio.
"This acquisition allows us to support customers more effectively today while creating the runway we need to expand our product mix and grow the Deckorators brand over the long term," said Landon Tarvin, president of UFP Retail Solutions, which includes the Deckorators brand in its portfolio. "The facility provides immediate capacity for additional sales with opportunities to add capacity in the future as sales growth objectives are achieved."
The purchase strengthens Deckorators' core business with the acquisition of manufacturing assets, certain product brands and proprietary CoolDeck® composite decking technology— which is designed to reduce heat absorption compared to standard composite decking— previously operated by Oldcastle APG.
Learn more at deckorators.com.
“From fewer blade changes to faster cutting through wood and fasteners, this blade represents our continued commitment to delivering solutions that let residential remodelers, and demo crews work faster and more efficiently.”
An optimized tooth geometry enhances durability in hardened fasteners, allowing the blade to deliver up to 2X longer life vs. carbide blades in wood with nails. This reduces blade changes and maximizes productivity when cutting through wood, embedded fasteners, and tough roofing materials.
With the integration of NAILGUARD™, users can rip nails, not teeth, which significantly improves durability and maintains consistent cutting performance. Making this an ideal blade for cutting through the most difficult demolition materials. The FANG TIP™ design for fastest plunge cutting in nail embedded wood, offers quick and confident entry into material. These features are especially valuable when working on aggressive demolition or creating openings and access points.
Offering the fastest cutting and longest life, the entire family of NITRUS™ Carbide products, including the NITRUS™ Carbide SAWZALL®, NITRUS™ Carbide Circular Saw Blades and NITRUS™ Carbide Oscillating MultiTool Blades, as well as this new AX™ with NITRUS™ Carbide SAWZALL® Blade for Wood with Nails & Screws are the best performing cutting products on the market.
Learn more at milwaukeetool.com.
Simpson Strong-Tie has released its 2026-2027 Wood Construction Connectors catalog (C-C-2026), a comprehensive guide to the company’s most recent innovations, product line expansions and existing solutions for wood construction applications.
The 388-page catalog offers extensive specification details and installation instructions for wood-to-wood, wood-to-masonry and wood-to-concrete structural connectors, as well as information on allowable loads, code reports, corrosion and coatings, fastener identification and more.
The catalog is available in both digital and print versions on strongtie.com. The digital catalog is fully linked and will be continuously updated with new information throughout the year.
Access the catalog at strongtie.com/resources/literature/wood-construction-connectors-catalog?source=topnav.
Efficient, Clean, and Built for Backyard Installs.
Limited Access Without Compromise. Built for residential installs like backyard fencing, pool areas, and other confined access sites. Designed for stand-on and walk-behind skid steers, these units move material efficiently with minimal disruption.
• Mobile Mud Hog (Model MMH9): A compact mixing and delivery solution for concrete, mortar, or grout. Ideal for fence post setting and poolside flatwork, it delivers material directly to the pour point, reducing labor and improving consistency.
• Mini Fence Hog (Model FHW): Built for stand-on and walk-behind skid steers, the Mini Fence Hog is ideal for backyard installs where space is limited. It dispenses up to 330 feet of woven wire or 50 feet of chain-link with a simple two-person crew.
by Michael Reed executive director, American Fence Association
Leadership is often described in terms of strategy, vision, or character. But at its core, leadership is much simpler and personal. Leadership is a relationship. It only exists when people willingly choose to follow someone else. That relationship between leader and follower is built over time through daily actions, consistent behavior and shared purpose.
Researchers have spent decades studying what followers expect from leaders. Across industries, cultures and generations, the results have been remarkably consistent. When people are asked to describe the characteristics of leaders they admire, four qualities rise to the top: honest, competent, inspiring, and forward-looking.
These are not personality traits reserved for a select few. They are characteristics that can be developed, demonstrated, and strengthened over time.
Honest: The Foundation
Honesty is the starting point. Without it, leadership cannot take root. Followers want leaders they can believe in and leaders whose words match their actions.
Honesty shows up in everyday moments. It means keeping commitments, admitting mistakes and communicating clearly, even when the message is difficult. When leaders consistently do what they say they will do, credibility grows. When credibility grows, trust follows.
Followers also want leaders who are capable. Competence gives people confidence their leader can guide them through challenges and help them succeed.
Competence does not mean knowing everything. It means being prepared, making sound decisions, and committing to continuous learning. In a rapidly changing industry, competence is demonstrated by staying curious, seeking new knowledge, and adapting to new realities.
Inspiring: Connecting People to Purpose
Great leaders inspire others by helping them see the meaning behind their work. Inspiration is not about charisma or dramatic speeches. It is about passion, commitment and belief in the mission.
When leaders show genuine enthusiasm for the work and the people they serve, that energy spreads. Teams become more engaged. Individuals take pride in what they do. Customers feel the difference.
In our industry, inspiration often comes from understanding the importance of our work. We protect homes, secure businesses and create spaces where families and communities can thrive. When leaders connect daily tasks to that larger purpose, they create motivation that lasts.
Followers also want leaders who can see what lies ahead. Being forward-looking means helping people understand where the organization is going and why it matters.
In times of change, uncertainty, or growth, leaders provide perspective. They help their teams prepare for new challenges and recognize new opportunities. They do not simply react to the present. They guide others toward the future.
A forward-looking leader creates confidence that tomorrow can be better than today.
These four characteristics, honest, competent, inspiring and forward-looking, are more than leadership expectations. They are the building blocks of credibility.
• Honesty builds trust.
• Competence builds confidence.
• Inspiration builds commitment.
• Forward-looking leadership builds hope. When leaders consistently demonstrate these qualities, followers respond with loyalty and engagement. Teams perform at higher levels. Relationships grow stronger. Organizations become more resilient.
Leadership in our industry is not defined by position or authority. It is defined by the strength of the relationship between a leader and their followers. That relationship is sustained by trust. Trustworthiness and credibility are not given automatically. They are earned over time, one decision, one conversation, and one action at a time.
Think about the leaders in your life. How well do they exemplify these four characteristics? Consider your own leadership journey. What would the followers in your life say about how you stack up?
Your reflections on the leader/follower relationship can change how you think about how you interact with others to create impact.
These characteristics are drawn from the ongoing research of James Kouzes and Barry Posner in the Characteristics of Admired Leaders study. Their work is based on surveys from more than 150,000 participants worldwide, including leaders from business, the military, government, healthcare, and academia. Participants were asked to rank more than twenty leadership characteristics based on the qualities they most admire in leaders.
To learn more, visit leadershipchallenge.com
Michael Reed has been involved with the American Fence Association for nine years, the last three serving as the executive director. Michael loves AFA's history and culture and believes in the power of associations to solve problems big and small. He's focused on building an AFA that develops leaders, increases professionalism, and plays a leadership role in our industry's growth and success. His passion is leadership, and he's currently finishing his doctoral dissertation on trust and leadership development.
American Fence Association
3751 Main St, Suite 600 #343
The Colony, TX 75056 512-431-5360
michael@americanfenceassociation.com
This year, Iron World Manufacturing proudly celebrates 20 years in business — a milestone that reflects disciplined growth, strategic expansion and an unwavering commitment to quality across the residential, commercial and industrial fencing markets.
Founded by Richard Stellabuto, Iron World began with a simple but powerful vision: build a manufacturing company that could deliver dependable products, improve industry processes and serve customers with integrity.
Today, Iron World has grown into a nationally recognized manufacturer, serving projects across the United States while continuing to expand its product lines and operational footprint.
Stellabuto’s journey in the fencing industry began long before Iron World Manufacturing was founded.
In 1991, Stellabuto began working alongside his father-in-law, Jack Long, who owned and operated his own security fencing company. During those early years, Stellabuto immersed himself in every aspect of the business, learning not only the craftsmanship behind fencing systems, but also the operational discipline required to run a successful company. As his experience grew, so did his vision.
In 1998, his father-in-law, Jack Long sold his business, and Stellabuto recognized opportunities to improve product quality, streamline manufacturing processes and strengthen relationships within the fencing
community. With that vision in mind, he made the decision to branch out on his own.
In 2003, Stellabuto founded JL Ornamental. With determination and limited resources, he launched the business in a 5,000-square-foot facility, made possible with the help of a friend who provided the space to get the operation off the ground.
In the early days, Stellabuto managed every aspect of the business: selling, manufacturing the products, coordinating outside powder coating and managing billing and bookkeeping. Day and night, he built the foundation of what Iron World would become.
In 2006, he officially rebranded the company from JL Ornamental to Iron World Manufacturing.
A key contributor to the company’s long-term success has been Ray Shifflett, whose 30 years of industry experience has played an integral role in the company’s growth and market presence. Stellabuto notes, “I wouldn’t have done it without Ray.”
Like many companies launched in the mid-2000s, Iron World soon faced its first major challenge.
In 2008, during the economic recession, the company encountered the same uncertainty that many manufacturers across the country experienced. But in a defining moment, Iron World secured a $7 million project, an opportunity that dramatically accelerated the company’s growth and validated the strength of its approach.
From that point forward, Iron World continued expanding its operations, refining its manufacturing capabilities, and strengthening relationships throughout the fencing industry.
In 2012, Iron World Manufacturing relocated across the street and expanded with offices in North Carolina and Indiana.
Over the past two decades, Iron World’s product portfolio evolved significantly. Today, they offer a comprehensive range of fencing and gate systems designed to meet the demands of products across all sectors:
• Aluminum fencing systems
• Steel fencing solutions
• Vinyl fencing products
• Slide and swing gate systems
• Custom gate configurations
• Newly introduced composite fencing systems
Iron World’s ability to serve residential communities, commercial developments and complex industrial facilities has positioned the company as the trusted manufacturing partner for contractors and developers nationwide.
Most of Iron World’s products are proudly manufactured in the United States, delivering the perfect combination of beauty, strength, security and visual appeal.
Iron World’s ornamental steel fence panels, swing and slide gates, posts and pickets are finished with a high-performance powder coating system designed for long-term durability and protection.
Utilizing state-of-the-art manufacturing technology and continuously investing in equipment upgrades to ensure the highest level of quality and consistency:
• A powder coating facility that spans over three football fields in length
• Advanced chemical treatment systems ensure proper cleaning and preparation of all steel components
• Fully automated powder coating line with 12 precision-controlled spray guns ensuring consistent coverage
• Curing oven measuring over 300 feet in length, allowing optimal bonding and durability of the finish
This advanced process ensures a superior finish that supports our 20-year warranty, delivering longlasting performance in even the most demanding environments.
Iron World has proudly supplied fencing systems for a diverse range of industries and facilities, including:
• Government facilities
• Transportation infrastructure
• Airports and railways
• Residential developers
• Homeowners associations
• Aquatic centers
• Parks and recreation departments
• Stadiums and public venues
• Self-storage facilities
• Retail and warehouse facilities
• Daycare centers
• Colleges and K–12 school systems
• Apartment communities
• Assisted living facilities
• Data centers
• Water treatment facilities
• Hospitals
This broad portfolio reflects the company’s ability to meet strict regulatory standards, security requirements, and performance expectations across multiple sectors.
In 2026, Iron World is introducing its advanced WPC composite fencing systems, engineered to deliver exceptional strength, durability, and modern aesthetics.
Setting a new standard in the industry, Iron World is the only manufacturer to incorporate elegant privacy, enhanced security features with an integrated anti-climb design top, providing a higher level of security.
Iron World’s WPC composite fencing systems are engineered to meet California’s stringent fire safety requirements, including compliance with SFM 12-7A for use in Wildland-Urban Interface (WUI) zones.
These systems feature:
• Advanced security with an integrated anti-climb design
• High heat resistance and superior structural integrity
• Resistance to rot, moisture and environmental wear
• Engineered to withstand extreme weather conditions, including Category 5 hurricane-force winds
• Low-maintenance performance with long-term durability
Composite fencing solutions are available in panels, slide gate, and swing gates, all supported by Iron World’s high-performance finishing systems, ensuring consistent quality, strength and long-lasting performance.
A key driver of Iron World Manufacturing’s sustained success has been its continued investment in people, infrastructure, and manufacturing capabilities.
Today, Iron World employs over 100 professionals across manufacturing, engineering, logistics, sales, operations and customer support. The company has expanded its footprint nationwide, including operations in Florida, with additional growth initiatives underway.
The introduction of composite fencing systems marks the latest phase of product innovation, providing contractors and developers with a modern, low-maintenance solution that complements Iron World’s aluminum, steel, and vinyl product lines.
With over 35 years of experience in the fencing industry—including 20 years leading Iron World Manufacturing—Stellabuto continues to drive the company’s success and innovation in the market.
Stellabuto credits much of his work ethic and drive to the values instilled by his family while growing up. Raised by supportive parents, especially his active and athletic father, Stellabuto spent much of his youth playing soccer and competing in team sports. Through these experiences, he developed the discipline, determination, and competitive spirit that would later shape his leadership style.
Those same principles, hard work, perseverance, and teamwork, continue to guide Iron World Manufacturing today.
As Iron World Manufacturing celebrates its 20th anniversary, the company remains focused on strategic expansion, operational excellence and strengthening relationships throughout the fencing industry.
Reflecting on the journey, Stellabuto remains focused on the future. “When we started Iron World, the goal was to build a manufacturing company that customers could trust; not just for one project, but for the long-term. Our growth over the past 20 years has been driven by consistency, accountability and investing in the right people and processes. We’ve never taken shortcuts on quality, and that commitment continues to guide everything we do.”
Iron World extends its sincere appreciation to its contractors, dealers, developers, and industry partners who have supported the company over the past two decades.
Twenty years is a significant milestone - and the next chapter of growth is already underway.
Learn more at ironworldfencing.com.
Georgia Boot® has expanded its lineup with the introduction of the USA Wedge, a new work boot designed for durability, comfort and versatility in demanding environments.
Made in the USA with USA and globally sourced components, the USA Wedge is available in both 6-inch and 8-inch lace-up styles, offering performance suited for long days on the job as well as everyday wear.
The USA Wedge reflects Georgia Boot’s continued commitment to craftsmanship and performance. It’s built to handle tough work environments while delivering comfort and reliability.
Each boot features Georgia Boot’s premium SPR™ leather, engineered to provide three times the strength and 2.5 times the abrasion resistance of traditional leather. The material is also designed to withstand caustic chemicals and acids commonly encountered in agricultural and industrial settings.
Built with Goodyear® welt construction, the USA Wedge offers long-term durability and resolability, while the Poly Wedge ULTRA outsole provides dependable traction. A cushioned insole enhances comfort for extended wear.
For more information, visit georgiaboot.com.
ProWood, a leading manufacturer of pressure-treated lumber and part of UFP Industries, Inc., is expanding availability of TrueFrame Joist. Previously available in Colorado, TrueFrame Joist is now available across Great Lakes and Midwest States.
TrueFrame Joist is built to deliver consistently straight, stable performance, helping deck builders reduce jobsite variability and achieve predictable results build after build.
“Much of the deck framing process involves managing variability,” says Luke Snyder, product manager at ProWood. “TrueFrame Joist reduces that variability so crews can move faster and install with greater confidence and predictability.”
Each TrueFrame Joist is manufactured from #1 grade Southern Yellow Pine, infused with proprietary next-generation stabilizer additive, kilndried after treatment (KDAT) for improved stability and easier handling, and factory-planed to within 1/16" for flat edges and consistent sizing.
TrueFrame Joist is:
• Backed by a Limited Lifetime Warranty
• Manufactured to meet UC4A Ground Contact standards
• Available in nominal 2 x 8"-, 2 x 10"-, and 2 x 12" lengths of 12, 14, 16, and 20 ft. (Actual sizes: 1-1/2 x 7", 1-1/2 x 9", and 1-1/2 x 11")
• Color-infused for lasting beauty with no staining or sealing required at installation
“TrueFrame Joist bridges the gap between traditional treated lumber and other framing alternatives,” says Ashley VanderWall, brand marketing manager at ProWood. “It’s a practical solution for quality-focused deck builders who want elevated performance without an over-engineered substructure.”
Jonathan Moeller, owner of Colorado Custom Covers and Decks, was an early TrueFrame Joist adopter and says the product is changing the pressure-treated industry.
“Uneven ground is common for many of the decks we build, so creating a safe, level substructure can take a lot of time on the jobsite,” Moeller sys. “TrueFrame Joist is durable and makes framing easier, lighter, and faster.”
Visit prowood.com/c/trueframe-joist to learn more.
• Build meaningful connections through local chapters
• Expand your network with industry peers
• Stay engaged with events in your area
UPCOMING LOCAL EVENTS
May 8 – Michigan Chapter | Golf Outing
May 12 – Carolinas Chapter | Topgolf Event
May 12 – Ohio Chapter | Meeting & Education
May 15 – Memphis Tri-State Chapter | Golf Tournament
May 28 – Midwest Chapter | Networking Event
No one likes getting a customer complaint. In the fencing business, where timelines, materials and expectations must align, issues happen. But the most successful contractors understand this: how you handle the problem matters more than the problem itself.
A complaint isn’t just a problem; it’s a signal. It offers direct insight into where your operation can improve. Every complaint points to a process that can be refined.
Start with response. Speed matters. A delayed reply often frustrates customers more than the issue itself. A same-day call, even without a solution, goes a long way. Let the customer know you’ve heard them, you’re looking into it, and when they can expect a follow-up. That alone begins rebuilding trust.
Next is ownership. It’s easy to explain why something wasn’t your fault, but customers expect accountability from you. Whether the issue stems from a supplier, weather delay, or field miscommunication, the best contractors don’t deflect, they step in, take control and solve it.
Then, go a step further. Fix the issue quickly and completely, and add a small extra touch, such as a follow-up call, a handwritten note or a minor adjustment to their bill. That extra effort often turns a frustrated customer into a loyal one.
High-performing companies also track complaints. If you’re seeing repeated issues, whether its measurement errors, install inconsistencies, scheduling gap, you have a system issue that needs attention.
Just as important, train your team on how you want them to respond to complaints. If a crew member is the first point of contact, they need to respond calmly and professionally. One dismissive interaction can undo a lot of goodwill.
Handled correctly, a complaint becomes an opportunity. Customers who feel heard and respected are more likely to trust you, refer you and return for future work.
The goal isn’t perfection; it’s responsiveness, accountability and continuous improvement, because reputation drives growth.
Don’t just fix the problem. Fix the relationship.
byTom Luby owner of Profit Builders International
Recently we have seen some very unsettling global events in South America and Europe, but the US Israeli attack on Iran maybe takes the cake. Holy Cow, what is going on and how will this affect me and my fence company?
Researching for this edition of Fence News, I looked back at all the articles I had written for the fence industry—there have been hundreds. The first I found appeared in December of 2001 in World Fence News, and it was almost 30 years ago. In 1996, I began my first consulting engagement in the fencing industry with Miller Fence Company in Worcester, Massachusetts.
As I looked back, I realized how much has changed in the world and in our fencing industry, and yet how much has stayed the same. That first article came out just a few months after the great tragedy of September 11, 2001, so naturally terrorism and the world stability was on everyone’s mind. In an instant everything changed so much on that horrible day, including our attitudes on the world and our place in it.
Now, some 25 years later, we have neutralized one of the great architects of terrorism, the former Ayatollah Khomeini, and much of his ruling party. Just a few short months ago we removed the dictatorial head of Venezuela, Nicholas Maduro, and who knows what is next. With Cuba looming in a precarious position and Trump seemingly willing to do whatever he wants on the world stage.
With that in mind, let’s look back more than 25 years ago at what I wrote this in that December 2001 article:
9/11, Afghanistan, the Taliban, Sadam Hussein, the Israeli middle-east conflict, tension between nuclear powers India and Pakistan; these are not easy times for anyone and obviously not advantageous times for business growth and expansion. So, what do we do? On a personal level, I doubt that any of us can answer these complex questions, even our greatest politicians seem to be stumped. I believe all any of us as private citizens can do is pray for peace in the world and hope that cool political heads will prevail.
But what about our companies? Do we stick our business “heads in the sand” and wait for the proverbial smoke to clear? This is actually the most important time to pay close attention to our business
and our futures. In spite of the terrible things going on around us we must carry on and take care of business in the very literal sense of the word. Now is a time for business action, not complacency. If your fence company is to survive in these tumultuous times you must be aggressive in your approach to the marketplace and use as many sales weapons (don’t we all wish these were the only kind of weapons) as you can muster.
In many areas of the country, fencing is becoming increasingly important because of the world-wide political climate of terrible unrest, and the influence that has on the public, as well as government and municipal interests. Also, the sale of aesthetically attractive fencing products, such as vinyl and ornamental aluminum is on the rise. The public has a cautious wait- and-see attitude, and most people are a bit reluctant to spend money on non-essentials. But these days, more people are considering fencing not to be a luxury item, but an essential one.
The economy and our leading economic indicators all run in cycles. This has always been, and will always be, true. The trick is to be able to predict when the changes occur and to take advantage of these changes, whether they are positive or negative.
But these cycles are very difficult to predict. Sometimes they last only a few years and other times they can last 10 or even 15 years. What will this coming year have in store for us economically? Are we coming out of our current economic downturn?
That really depends on several factors, not the least of which is the situation with Iraq (now Iran). War and the economy offer a terrible dichotomy. If we do go to war with Iraq (again, now Iran), and it does seem likely that we might, our economy will be positively impacted. In the course of our entire history, war has always, always been good for the economy.
All these factors combined tend to indicate to me the possibility of a pretty good year in 2002 for the economy in general and the fencing industry in particular, in spite of the ever-increasing possibility of terrorism and climate of disaster that looms over us all.
As we can clearly see, terrorism is still a big threat in this country and around the world. The Department of Homeland Security, which did not exist before 9-11, has been de-funded and lines at airports are out of control. Mainly because of these
very real concerns, security and perimeter fencing will surely be strong for the foreseeable future. Fencing really has become almost a vital industry these days.
Fence clients I have spoken to, both installers and suppliers, are all more than a bit weary about future oversees supply issues. Costs will almost surely go up; that has already begun in many fence product types. Fuel is constantly rising and supply of certain items can be questionable. On the brighter side, however, demand will be strong. Remember, as we did some 25 years ago, hang in there. We will prevail in the long run.
Tom Luby has helped hundreds of contractors within the fence industry achieve success with maximum profitability and efficiency. With over 25 years of experience consulting in the fence industry, he developed the “Roadmap for Success”, a program that can help contractors succeed. The program is available on CD, along with the sales and marketing guide “The Close” by contacting him below:
Profit Builders International 3421 10th Lane West, Palmetto, Florida 34221
www.profitbuilder.org | tluby@ profitbuilder.org 941-981-3677
by Mark Levin, CAE, CSP executive vice president, Chain Link Fence Manufacturers Institute | 2022 Inductee,
Okay, okay, okay. Enough already. I know that I am not supposed to talk about prices or pricing in a forum like this. From an association viewpoint (CLFMI, AFA, ASA, etc.), we have to be careful with antitrust laws. From an industry standpoint, we have also be careful about setting customer, contractor and supplier expectations. From a regulatory perspective, we need to avoid the appearance of discussing implied guarantees, etc.
So, why am I talking about prices?
I am not talking “prices,” but I am talking about the importance of being aware of what is going on in the fencing industry right now that will be influencing prices in the marketplace in the next year or two.
Uncertainty. The fencing industry is entering a period of heightened uncertainty because:
• Over the next two to three years, contractors will face a mix of economic, operational, and technological pressures that will require both adaptability and strategic planning.
higher wages, which in turn squeezes margins, especially for smaller contractors. This skilled labor shortage also impacts project timelines, quality and growth potential.
Material cost volatility/uncertainty is adding to pressure and anxiety. Fencing relies heavily on steel, aluminum, wood and PVC—all of which have experienced price fluctuations due to up, down, legal/illegal, and ever-changing tariffs, supply chain disruptions, and global instability. Rising fuel and raw material costs increase the price of key inputs like metal and plastic products. Even when contractors can pass costs on to customers, unpredictable pricing complicates bidding and erodes profitability, particularly on fixed-price contracts.
Technology adoption is becoming unavoidable - and adding to the uncertainty. Digital tools, automation, and AI-driven project management are increasingly essential for staying competitive. However, smaller fencing companies may struggle with the cost and learning curve associated adopting with these technologies. At the same time, customers are demanding faster timelines, better communication, and more customized solutions—raising expectations (and prices?) across the board.
Many of these price and cost issues overlap: labor shortages drive costs up; material volatility strains margins; and economic uncertainty affects demand. Pricing strategies need to be more advanced than materials cost + labor cost + plus profit margin = price. A better understanding of key factors affecting prices, and a plan to deal with the uncertainty they will present will help you be confident that your price is right.
• As I am drafting this article, the United States is at war. There are no adjectives (limited action; short-term; etc.) that lessen the impact of that statement. Nothing creates more uncertainty than war, especially one with no specific ending identified.
Labor shortages remain the most persistent challenge. Like the broader construction sector, fencing contractors are struggling to find and retain skilled workers. An aging workforce, fewer new entrants into the trades, and tighter immigration policies are all contributing to a shrinking labor pool. Manpower shortages always manifest themselves as a push for
Demand uncertainty is becoming a growing concern. Higher interest rates and affordability challenges have slowed residential construction, a key driver of fencing demand. Builder sentiment has weakened, and project pipelines in some segments (i.e., large solar fields) are shrinking. While infrastructure and data center construction offer pockets of growth (and, in some cases, organized NIBY opposition), fencing contractors must factor uneven demand across sectors and regions into their pricing strategies.
Regulatory and policy pressures are increasing the timeline for projects, thereby locking in prices while project costs increase. Tariffs, “Buy American” provisions, and evolving local regulations can delay projects and raise costs. Compliance requirements, particularly for public or high-security projects, are becoming more stringent, requiring contractors to invest more time and administrative resources.
As executive vice president of Chain Link Fence Manufacturers Institute for 38+ years, Mark Levin is also an author and avid promoter of the fence industry. He believes in the successful leadership qualities he promotes, including listening, delegating, consensus building, communications and effective decision-making.
Chain Link Fence Manufacturers Institute 10015 Old Columbia Road, Suite B215 Columbia, Maryland 21046 301-596-2583
info@chainlinkinfo.org www.chainlinkinfo.org
• POSITIONS WANTED
• EMPLOYMENT OPPORTUNITIES
• EQUIPMENT (new or used)
• BUSINESS OPPORTUNITIES
(manufacturer’s reps, dealers, distributors, installers wanted, consultants, and other services)
$1 a word (25 word minimum) or by the column inch rate
$50 if camera furnished art
If publisher has to set $60.
Add $10 if a border is added.
10% discount on three-month consecutive insertions, paid in advance. Payment must accompany ads.
Deadline is 5th of the month prior to month of publication.
Email Katie at katie@fencenews.com for a price quote and to schedule your ad.
Send editorial submissions to editor@fencenews.com
When a project calls for a large gate turn to Pro Access Systems and Doorking to meet the speci cations.
With over a 20 years of gate system design and fabrication expertise, Pro Access has been supplying premium quality gates for critical infrastructure security applications including Commercial / Industrial, Energy Distribution, Transportation, Municipal Facilities and Residential Properties. Pro Access Systems specializes in large systems and is a leading single-source provider of integrated gate hardware, access control solutions with experienced technical support.
Barry James Marrs, 80, of Las Vegas, Nevada, passed away peacefully on February 27. Barry was born on May 16, 1945, in Los Angeles, California, to Twila Jeanne (Lucas) and Burton Johnson Stamps. Twila later got remarried to James Marrs who raised Barry since he was a boy.
Barry lived his life filled with purpose, hard work and dedication to his family and friends including his SCS Family. In 1967 Barry entered the fence industry with a company called Master Fence Fittings which later became Master Halco. To further his prospects for growth, Barry earned his MBA from The Claremont Graduate Center; later becoming president and CEO of Master Halco. In 2006 Barry and Karen purchased Security Contractor Services, which is celebrating its 26th year in business! With almost 60 years in the fence industry, Barry was proud to be called a “Fence Man”. Barry was featured as a “Top of the Chain” leader in the March 2023 issue of Fence News.
Those who knew Barry knew he was a man of integrity, honor and commitment with a great passion for history, the Denver Broncos, the USC Trojans, playing golf and enjoying a good cigar! Barry also had a deep commitment to the U.S. military men and women who served this great nation and recognized their service often.
• High-impact force
• Uses less than 8 GPM
• Patented accumulator reduces recoil, adds power
• 6” driver tool standard
• Near perfect center of gravity
• Highest hitting force per pound of tool
• Self lubrication prevents damage
• Closed circuit hydraulics creates no exhaust
• Drives wood and steel up to 6” diameter, guard rail and more
• Drives stakes, rods and pins
• Runs off of skid steer loaders and tractors
• Can be slung or hard-mounted
• 1 year parts and labor warranty Dimensions: 40 x 18 x 12 (main body without quick-mount plate)
AMERICAN FENCE ASSOCIATION (AFA) EVENTS AmericanFenceAssociation.com
Michigan Chapter –Golf Outing
May 8
TBD
Carolinas Chapter Top Golf Event
May 12
Raleigh, North Carolina
Ohio Chapter Meeting & Education
May 12
TBD
Women in Fence Forum
May 14
Online Event
Memphis TriState Chapter Golf Tournament
May 15
Tunica, Mississippi
Midwest Chapter Event
May 28
TBD
Midwest Chapter Fishing with Fencers
June 5
Sand Springs, Oklahoma
Colorado Chapter Sporting Clay Shoot
June 6
Wiggins, Colorado
Texas Chapter Summer Family Event with Education
June 19
Kalahari Round Rock
Midwest Chapter Event
June 27
TBD
AFA UNIVERSITY AmericanFenceAssociation.com/schools
Fence Contractor Business School
November 8-14
Fence Installation School
May 12-13
November 8-14
Gate Automation Installation School
November 8-14
Leadership Academy
May 12-13
November 8-14
Operations Manager School
November 8-14
Sales Training School
November 8-14
CANADIAN FENCE ASSOCIATION
Candianfenceassociation.ca
Fence Summit
January 20-22, 2027
Pinnacle Hotel Harborfront
Vancouver, British Columbia
Carolinas Chapter River Float Weekend
July 1
Galax, Virginia
Gulf South Chapter Meeting with Education
August 1
Mobile, Alabama
North Central Chapter Golf Outing
August 13
TBD
Northern Ohio Chapter Meeting and Clay Shoot
August 28
Medina, Ohio
Carolinas Chapter by the Sea Event
September 10
Charleston, North Carolina
CFCA Chapter Golf Tournament & Education
September 10
TBD
Women in Fence Forum
September 10 Online Event
Midwest Chapter Golf Tournament
September 18
Afton, Oklahoma
NY/LI Chapter Upstate Winery & Education
October 1
White Plains, New York
Texas Chapter Golf and Casino Night & Education
October 1
TBD
AFA University 2026
November 8
Grapevine, Texas
Women in Fence Forum
November 12
Online Event
CFCA Clay Shoot
December 11
TBD
Jackpot 2027
January 22-23 2027
Harrahs Resort & Casino
Atlantic City, New Jersey
Fencetech 2027
March 1-5, 2027
Phoenix, Arizona
Fencetech 2028
February 14-18, 2028
Orlando, Florida
MR. FENCE ACADEMY EVENTS CONTROLLED PRODUCTS SYSTEMS GROUP controlledproducts.com
Fence Week – Indiana
May 7-8
June 8-11
July 21-24
August 4-7
September 15-18
October 13-16
November 2-6
WOOD DEFENDER TRAINING CLASSES
Mansfield, Texas | wooddefender.com
May 29
June 26
July 31
August 21
November 25
October 30
November 20
CLFMI Chainlinkinfo.org
Summer Meeting
June 22-26
Grand Hyatt Vail
Vail, Colorado
Annual Meeting
November 4-6
Hotel Sofitel
Washington, D.C.
HySecurity HVM Pro Authorization Training
May 6-7
Philadelphia, Pennsylvania
June 3-4
San Antonio, Texas
July 8-9
Tampa, Florida
Aug 5-6
Denver, Colorado
Sept 23-24
Tempe, Arizona
ProTech Academy
May 13-14
Katy, Texas
June 3-4
Atlanta, Georgia
June 24-25
Mount Laurel, New Jersey
July 22-23
Orlanda, Florida
Aug 19-20
San Antonio, Texas
Sept 23-24
Montebello, California
Pacific Pro Installer Summit
October 20-21
Oahu Veterans Center
Honolulu, Hawaii
The Fence Show & Security Expo
October 7-9
South Point Hotel & Casino
Las Vegas, Nevada fenceshow.com
WASA 2026 Trade Show
October 21-23rd
Peppermill Resort and Casino
Reno, Nevada
wasaonline.org/tradeshow
Pool, Spa, Patio and Deck Expo
November 17-19
Ernest N. Morial Convention Center New Orleans, Louisiana
poolspapatio.com/deck-expo/home.html
If you have a fencing industry event you’d like included in an upcoming issue, please email the information to: editor@fencenews.com.
4”, 4-1/2”, 5”, 5-5/8”, 6”
