Issuu

MARCH 2024

ACCESS CONTROL • DECKING • RAILING • OUTDOOR LIVING & LANDSCAPING w w w. f e n c e n ew s . c o m

with

Michael Reed

AMERICAN FENCE ASSOCIATION

PVC & COMPOSITE From installation considerations to new hardware options, we have what you need to know to provide the right product for the job.

In This Issue Family Ties: Family-Owned Mills Led to a Fence Empire

Deckorators Releases 2024 Outdoor Living Report Gear Up for Peak Busy Season

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Refined Beauty • Durability • Strength • Trex 25-year warranty • Over 95% recycled materials • Wind load rating 130 mph • Add depth and texture vs. smooth plastic • Neighbor friendly fence - same look both sides • The national distributor of Trex fencing serving the entire U.S. and Canada • No maintenance

MARCH 2024 | FENCE NEWS USA

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Warranty conditions vary according to gate or door application and usage. See full Warranty details and limitations on D&D Technologies’ website.

FENCENEWS.COM | MARCH 2024

HUGE SELECTION OF HARDWARE, FASTENERS AND TOOLS IN STOCK FOR THE FENCING INDUSTRY View our catalog at www.abbeyhardware.com

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MARCH 2024 | FENCE NEWS USA

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FENCENEWS.COM | MARCH 2024

SAFETY in a Snap with Safety Top Caps from NMI

Add safety and greater visibility to the top of chain link fence systems on athletic fields, in parks and recreational facilities. • Easy to install • Durable and flexible • UV resistant

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Cover Story

with Safety Top Caps from NMI 22 – 46 PVC & COMPOSITE 22 Privacy Fence Innovations from Trex Fencing FDS 26 The Beauty and Benefifits of Vinyl Ranch Rail Fencing 28 ELEVATING OUTDOOR SPACES: A New Era in Vinyl Fencing 30 D&D Technologies Introduces Revolutionary 3-Way Adjustable TruClose Heavy Duty Hinge 31 Zach Romero with BlacklineHHP Products Named Fence Workers Association Vinyl Fencing Ambassador 32 NAVIGATING THE FUTURE: The Rise of Composite Materials for Marine Docks and Decking 34 PRO TIPS: What are the Advantages of Vinyl Fencing? 38 Wood-Plastic Composites Market Thrives Amid Surging Demand for Eco- Friendly Materials 40 ONE SIZE DOES NOT FIT ALL: The Surprising Ways Design and Color Change Vinyl Fence Installation 44 The Best Fencing Material May Not be Different than you Think 44 Capital Fence and Rail Expands Baltimore Facility 46 Eastern's QuickShip Program Addresses Increased Demand for Rapid Turnaround Times in the Surging Vinyl Fencing Industry

50 Deckorators Releases 2024 Outdoor Living Report 51 Arbor Wood Co. Expands Manufacturing Capacity with Strategic Acquisition of EcoVantage LLC 56 Smart Door Technology at the ISE Exhibition from DoorBird 56 Key-Link Pursues Comprehensive Patent Protection on Best-inClass Product Innovations 58 SECO-LARM Releases ENFORCER Post-Mount Bluetooth Keypad/Proximity Reader 60 Top of the Chain with Michael Reed, Executive Director, American Fence Association 66 The Benefits of Wire Mesh for Machine Guarding in Industrial Settings 68 Digger Specialties Inc. Announces the Launch of Westbury® Pro Rewards 68 Eva-Last Expands Reach in U.S. and Canada 68 Outdoor Living Supply Acquires The Rock Place 69 Lumberman’s Wholesale Inc. Expands Distribution of Envision Outdoor Living Products Decking 71 FastenMaster Introduces Game-Changing Hurricane-Ready Fastener 74 PWT Launches Partnership With NADRA And New AIA Course 74 Superior Plastic Products Announces New Name and Strategic Changes 74 Top Rail Fence Opens First Indiana Location 76 Family Ties with Jason Lau, Fence Empire 78 Fun at FenceTech 80 Peerless Fence Group Announces Executive Changes 80 New Castle Steel, Inc. and AdvantageLumber.com Form Strategic Dealer Partnership 82 Standard Paints, Inc. Reintroduces EZ Kleen Multi-Purpose Cleaner

Add safety and greater visibility to the top of chain link fence systems on athletic fields, in parks and recreational facilities. • Easy to install • Durable and flexible • UV resistant 5 1Industry 68 - New 5 9Wood 4 - 0Construction 3 6 4 News |Connector W WCatalog W. NAvailable MIFENCE.COM 12 14 15 18 20 48

Wolf Home Products to Expand Offerings into Michigan Fight Ledger Failure with New Trex® Seal™ Sub-Ledger Tape Gate Safety Experts Warn of Cold Weather Effects on Gates Nice North America Exhibits Its Newest Partner Resources AFA FenceTech Flashback Trex Named 2023 America’s Most Trusted® Composting Decking Brand

Advertiser Index Abbey Hardware, 4 All-O-Matic, 23 Ameristar/Assa Abloy, 11 BD Loops, 34 Blackline, 24,25, Back Cover DAC Industries, 37 D&D Technologies, 3 Dan Wheeler Podcast, 50 Dandy Digger, 21 DKS DoorKing, 16, 17 Dyna-Bignell,36 Eagle Fence Distributing, 46

Eastern Fence, 42, 43 Elite Fence Products,53 Encon Electronics, 51 Expert Wood Care, 33 EZG Manufacturing, 20 Fence Armor, 77 Fence Empire, 35 Fencing Supply Group, 9 FLW International, 27 Gopher Wood, 69 Homeland Vinyl Products, 10

4845 Ihles Rd., Lake Charles, LA 70605 337. 312.0975 Publisher: River Road Publishing, LLC Managing Editors: Kristy Armand & Christine Fisher General Manager: Mary Hummon Sales Manager: Katie Stevenson Creative: Shonda Manuel & Barbara VanGossen

katie@fencenews.com fencenews.com MARCH 2024 | | FENCE NEWS USA

International Gate Devices, 38 Interstate Wholesale Fence, 65 Iron World, Front Cover J.C. Gury, 81 Jerith/Assa Abloy, 13, 15, 19 Keener Dupont Wire, LLC, 39 L&C Enterprises, 54, 55 LMT Mercer Group, 83 Locinox, 41 Master Halco, 5 Maximum Controls, 59

Business Management

64 Spelling Bee by Mark Levin, CAE, CSP 70 A Closer Look at My Workshops from FENCETECH ’24 by Tom Luby 72 Management Corner: 10 Tips for Effectively Handling Customer Complaints 73 Management Corner: Gear Up for Peak Busy Season

Events & More 82 Events

FENCE NEWS IS A PROUD MEMBER OF Your trusted source for slat THESE ASSOCIATIONS:

MySalesman, 57 National Metal Industries, 6, 47 Pexco, 62 Poly Vinyl Creations, 49 PostLoc, 71 Privacy Link, 81 Pro Access Systems, 48, 71 Rent-A-Fence Wholesale, 52 SCIW Fence Products, 58 Seco-Larm, 29 Secure Gate Systems, 34

orders for over 40 years.

Shoreline Vinyl Systems, 31 Skidrill, 63, 75 Southwestern Wire, 21 Standard Paints/Wood Defender, 45 Stephens Pipe & Steel, 7 Titan Post Drivers, 67 TREX Fencing - SRF Fence, 2 Trident Fence/Deer Busters, 39 Ultra Fencing Railing, 79 US Premier Tube Mills, 12, 39 Wallace Perimeter, 8

PUBLISHER’S PROTECTIVE CLAUSE In consideration of publication of an advertisement, by submitting an advertisement for publication by River Road Publishing, LLC d/b/a “Fence News USA”, the advertiser and the agency, jointly and severally, agree to indemnify and hold harmless River Road Publishing, LLC and Healthy Image Marketing, (collectively “Publisher”) and their respective managers, its officers, agents and employees against all expenses, including attorney’s fees, damages and losses resulting from the publication of the advertisement, including but not limited to claims or suits for libel, violation of the right of privacy, copyright or patent infringement, and use of the product or services advertised, either proper or improper. All advertisements are accepted and published based on the representation by the agency and advertiser that both are authorized to publish the entire contents of the material provided to the Publisher in the manner selected by the advertiser, be it print or electronic media. Advertisements and product information do not constitute an endorsement nor a position by the Publisher concerning their suitability. The Publisher reserves the right to reject any advertising in “Fence News USA”, the Publisher’s website or e-newsletter. The Publisher makes every effort to ensure suitable placement of advertising but assumes no responsibility in this regard. All advertisements, including online advertisements, placed in “Fence News USA” must be accompanied by a valid insertion order specifying gross advertising rate, size, color, position and information sufficient for proper identification of the advertisement by the Publisher production personnel. Requested positions are not guaranteed unless stated as a paid position. Contracts for multiple frequency discounts must be in place prior to the first insertion. Publisher will not be bound by any terms and conditions printed on advertising agency or advertiser insertion orders or copy instructions when those rates and conditions conflict with the Publisher’s rate card. While Publisher will make every effort to correct inaccurate artwork, the Publisher is not liable for faulty materials provided by the agency or the advertiser. Such advertisements will be billed as run. The Publisher does not guarantee changes or corrections after the closing date. Publisher is not liable for delays in delivery and/or nondelivery of its publications in the event of any conditions beyond the control of the Publisher that may affect production or shipping of “Fence News USA”. Advertisers may not include product/service pricing or discount copy in advertisements in the Publisher, electronic media. ISSN 2767-8016

Celebrating 50 years of Reliable Service & Quality

Why Choose Generations? Our exclusive line of PVC products offer a high quality, long lasting fence with a variety of styles.

GENERATIONS

SPSFENCE

ALABAMA 205-647-0111, CONNECTICUT 860-812-0265, FLORIDA 321-728-2932, GEORGIA 770-868-1800, KENTUCKY 270-866-3331, LOUISIANA 225-387-1838, MARYLAND 301-699-0400, MICHIGAN 616-248-3433, MISSOURI 816-359-3836, NORTH CAROLINA 336-375-3442, OHIO (Columbus) 614-285-3584 or (Mt. Sterling) 740-869-2257, PENNSYLVANIA 570-567-7538, SOUTH CAROLINA 803-849-1625, TENNESSEE 615-860-0001, TEXAS (Dallas) 214-348-2400 or (Houston) 346-271-9017, WEST VIRGINIA 304-522-2210

SPSFENCE.COM

FENCENEWS.COM | MARCH 2024

New Wood Construction Connector Catalog Available Simpson Strong-Tie has released its 2024-2025 Wood Construction Connectors catalog (C-C-2024), a comprehensive guide to the company’s most recent innovations, product line expansions and existing solutions for wood construction applications. The 372-page catalog offers extensive specification details and installation instructions for wood-to-wood, wood-to-masonry and wood-to-concrete structural connectors, as well as information on allowable loads, code reports, corrosion and coatings, fastener identification and more. “We’re excited to kick off the new year by sharing this new catalog with our

customers. Since our last catalog, we’ve launched a number of innovative new wood construction connectors that are great for single-family and multifamily residential construction,” says Bryan Wert, director of connectors and lateral systems. The catalog is available in both digital and print versions on strongtie.com. The digital catalog is fully linked and will be continuously updated with new information throughout the year. Access the catalog at strongtie.com/resources/literature/wood-constructionconnectors-catalog.

PDXT Gate: 7 second cycle time

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Your time matters to us. And so do our commitments: Quotes delivered within 24 hours. Drawings within 48 hours and product in stock shipped within 72 hours.

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MARCH 2024 | FENCE NEWS USA

LOCAL RELATIONSHIPS NATIONAL SCALE 3 NEW LOCATIONS! PORTLAND, OR

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FENCENEWS.COM | MARCH 2024

At Your Finger Tip! • Available on Apple or Android • Download Catalogs, Warranties, Technical Data, Brochures, Flyers and more! • View Colors & Photos • View Products by Profiles • View Install Diagrams • Easy to use for Suppliers , Contractors and Homeowners!

*Colors may not be available in all profiles or markets.

MARCH 2024 | FENCE NEWS USA

Waypoint® is a registered trademark of Waymark products LLC

SECURING AMERICA’S FUTURE

L OOK F OR THE B R AND THAT LA S TS

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AMERISTARPERIMETER.COM | 888-333-3422 FENCENEWS.COM | MARCH 2024

Wolf Home Products to Expand Offerings into Michigan Wolf Home Products®, an innovator and leader in the building products industry, has announced they are expanding their distribution reach to service the building product dealers in Michigan. Michigan dealers will be serviced out of Wolf Home Products' state-ofthe-art, one-million-square-foot distribution center located in Wilmington, Illinois. This expansion deepens Wolf Home Products' roots within the region, solidifying its dedication and commitment to serving the Midwest market. Dealers in the Michigan market now have access to Wolf Home Products' expansive building products portfolio, including: • Wolf Trim • Wolf Mouldings • Wolf Railing • Wolf Serenity Porch • Wolf Perspective Decking

• Fiberon Decking & Railing • Benjamin Obdyke • UFP-Edge • Key-Link • Fasteners

COLORJR HALF MAR 2023 copy.pdf

3/9/23

"We're thrilled to expand our geographical reach to service dealers in Michigan, empowering building professionals with access to our exceptional products and support," says Jeremy Sellers, senior vice president of sales at Wolf Home Products. "This expansion provides dealers a wider range of product choices with a streamlined ordering and delivery process to facilitate business growth." In addition to its comprehensive portfolio, Wolf Home Products also brings a team of experienced, knowledgeable professionals who provide continued support and reliable service to the Michigan market. To learn more about Wolf Home Products' and its portfolio of building products now available in Michigan, visit WolfHomeProducts.com.

9:57 AM

COLOR for YOU Steel Adhered Zinc

High Yield / Tensile Carbon Steel

Vacuum Sealed Clear Coat Intermediate Zinc Coated Prior to Forming Conversion Coat

PTC Color Coat

■ ATTENTION TO DETAIL ■ � � DEDICATION TO QUALITY ■ � � PRODUCT PERFORMANCE Every day you put up your best, whether it’s your people, product, effort, or even your true intention. At US Premier Tube Mills, we offer all of our industrial, commercial and residential products in industry standard colors. PTC Color Coat products are available in 3 mil Polyester Color Coat or a 10 mil Polyolefin Color Coat - all guaranteed not to flake, crack or craze for 15 years. Contact your local distributor to learn more about our PTC Color Coat products.

US Premier Tube Mills . . . Working for You, Quality for You, Available for You

MARCH 2024 | FENCE NEWS USA

QUALITY ALUMINUM FENCE FOR EVERY APPLICATION Jerith Legacy

5/8" Picket | Hidden Fasteners

Jerith Liberty 5/8" Picket | Economical

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Jerith’s legacy of quality and style makes our

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best in the industry. With our wide range of options, we can tailor our products to your specific needs.

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INDUSTRIAL FENCENEWS.COM | MARCH 2024

Fight Ledger Failure with New Trex® Seal™ Sub-Ledger Tape

Fence News USA is committed to communicating gate safety. We’ve all seen and heard too many accidents that could have been avoided had safety been top of mind. If you have an experience within your company of how gate safety protocol was used to avoid an accident, or have an update of gate safety policies within your community, please let us know. We can learn from each other. Email editor@fencenews.com.

MARCH 2024 | FENCE NEWS USA

Waterproofing the ledger board is a critical step in preventing moisture damage and ensuring the structural integrity of a deck over time. To fully protect this essential component, the maker of Trex® Seal™ Ledger Tape has introduced a new butyl tape engineered specially for use behind the ledger board. Measuring 22-inches wide, Trex® Seal™ Sub-Ledger Tape creates a continuous water-tight seal between the ledger board and the house wrap to prevent water from infiltrating the house. “Ask any contractor where a deck is most likely to fail and, chances are, they’ll point to the ledger board,” says Dave Kile, CEO of IBP, LLC, which manufactures and markets deck waterproofing products through a licensing agreement with Trex Company. “If not correctly installed and protected, this single element can be the downfall of a deck’s structure. By adding this extra layer of moisture protection, professional deck builders can prevent water from getting trapped between the ledger board and the exterior wall of a home, reducing the likelihood of wood decay and increasing the lifespan of the deck.” Inspired by the success of the award-winning Trex Seal Ledger Tape, the new sub-ledger offering features similar performance features and benefits in a wider product designed for this specific application. Reinforced with an aluminum liner, the 22” wide, self-adhering, butyl-based tape fully covers the back of the ledger board and integrates with the house wrap to provide a continuous seal for optimal protection against moisture and water penetration. It also creates a water-tight seal around ledger fasteners. “When water seeps behind a ledger board, it can lead to mold, rot and wood decay that can negatively impact not only the structural integrity of the deck but the exterior of the home as well,” says Kile. “By using Trex Seal Sub-Ledger Tape in conjunction with Trex Seal Ledger Tape, builders can fully protect the ledger board on all sides to ensure homeowners optimal longevity and enjoyment of their decks.” Trex Seal Sub-Ledger Tape is designed for easy application with a convenient triplerelease liner that allows installers to bend and set it in place without it flexing back like other flashing tapes. It’s 22” width replaces the need to use multiple strips of tape, saving valuable time on the job site. Additionally, it is AAMA 711-13 compliant and is backed by a 25-year warranty. “Whether constructing a new deck or replacing an existing one, installing Trex Seal Sub-Ledger Tape is a simple process that takes minutes but can add years onto the life of a deck,” adds Kile. Trex Seal Sub-Ledger Tape expands the Trex® portfolio of moisture protection products, which also includes Trex® Protect Joist & Beam Tape, Trex® Protect Rim Joist Tape, Trex Seal Ledger Tape and the Trex® RainEscape® deck drainage system. All five products are designed to prevent moisture penetration and premature deterioration of wooden substructures and can be used with any decking material. For more information about Trex Seal Sub-Ledger Tape, visit TrexSeal.com.

Jerith Liberty ALUMINUM 5/8” Picket | Economical

Gate Safety Experts Warn of Cold Weather Effects on Gates Cold weather can affect electric gates. It’s important to inspect the hardware and electronics to ensure they are working properly, according to Gate Safe. Gate Safe is a non-profit organization focused on putting a stop to any further accidents or fatalities occurring because of an unsafe electric gate or barrier installation. They offer the following recommendations: • Ensure photocells are frost-free, as any obstruction can prevent the gate from opening and closing properly, putting safety at risk. • Check the safety on the gate; that it is working as it should. Pressure sensors behave differently in the cold; they might need more force to operate effectively. • Keep hinges lubricated to prevent freezing, but only do so in dry conditions. • Make sure that any snow or ice buildup is cleared from swing and sliding gates to enable safe and reliable operation. Gate Safe was established in 2010, in the wake of the tragic deaths of two children crushed by automated gates, in separate accidents. The organization is in the UK. The team has a combined experience of the gate industry spanning over 100 years. To learn more, visit gate-safe.org.

HILL COUNTRY RACKS OVER 26 INCHES! Call your Jerith distributor today.

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FENCENEWS.COM | MARCH 2024

Traffic Control

Access Control

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Member: AFA, DASMA, NAA, IDA, NOMMA, NPA, SIA, SSA, CANASA

MARCH 2024 | FENCE NEWS USA

FENCENEWS.COM | MARCH 2024

Nice North America Exhibits Its Newest Partner Resources Nice North America, a global leader in home and building management solutions, exhibited its newest partner resources recently at FENCETECH ’24 in Nashville, Tennessee. “Following the transition of SpeakerCraft®, ELAN®, and Panamax® energy management to the Nice brand last year, we are now focused on the convergence of the full Linear brand across door, gate, access control, and surveillance offerings,” explains Mark Owen Burson, chief marketing officer at Nice North America. “The consolidation of these brands strengthens our commitment by offering a more holistic, whole home ecosystem of professionally installed solutions that meet the needs of partners and end-customers.” The following products and services were showcased at the Nice booth at FENCETECH ’24:

SLIDEDRIVER II A hydraulic gate operator from the HySecurity brand of Nice, that builds on the SlideDriver legacy of providing durable and reliable security. The SlideDriverII utilizes its most intelligent technology to date, integrated with the SmartTouch 725 control board. Some of the features include: • Simplified setup with the HySecurity installer app and improved user interface through integration of HyNet™ connectivity for remote applications. • Through the HySecurity installer app, users can connect wirelessly with the controller to change settings, adjust, and run diagnostics. Users can store preferred settings and reuse them on other operators to streamline configuration. • The SlideDriver II includes dual contactless limit sensors, an adaptive Inherent Entrapment Sensor (IES), and the ability to move up to 20,000 pounds.

MARCH 2024 | FENCE NEWS USA

TITAN LINEAR ACTUATOR “This is a go-to choice for single or dual gates using AC or solar power,” says Lisa Steinberg, senior product manager with Gate at Nice North America. “The TITAN enables easy, fast installation with smooth and quiet operation in a refined package. Its modular components plus a locking manual release equals the right balance of sophistication and security.” Features included with the TITAN Linear Actuator are: • The ability to move up to 600 pounds, for a 20 ft. gate leaf or 1,000 pounds for an 8 ft. gate leaf. • Easy maintenance with modular, field-replaceable components for easy upkeep. • Easy access to limit switch adjustment makes the TITAN Linear Actuator convenient. • Its locking manual release prevents unauthorized access, allows operation during power outages, and provides incredible security. • The superior arm design keeps out dust and snow and its soft-start and soft-stop allows for a smooth gate operation that reduces noise.

NICE/LINEAR PRO SW300XLS This automatic gate opener is designed for residential single or dual gates. It was created with technology convenience, and energy-efficiency in mind. It is part of the Linear portfolio that will be relaunched under the Nice brand. Its features include: • A dual sense technology that is cost-efficient and quick to install and is solar compatible. • An extended lifecycle with an enhanced motor design, making this opener ideal for today’s single-family homes or ranches. • It works on all types of gates: chain link, tube, panel, ornamental, wood, and vinyl at an increased operating speed of 10%. • It contains a full systems-capable control board that includes adjustable obstruction sensing, gate sequencing and auto close settings.

VANGUARD 3501 SWING With a compact and elegant design, the Vanguard 3501 delivers quiet and powerful performance with compact, low-profile installations. The fully featured 2050 Controller provides premium features with excellent solar performance and contains a durable, thick plastic cover that protects the opener from harsh environmental conditions. Its features include: • A low profile, post-mount design that enables compact installation. • Its smooth, low-friction motor ensures near-noiseless operation. • It is easy to install and maintain, and has the power to move gate leafes up to 1,000 pounds and 20 feet.

Jerith Premier ALUMINUM

3/4” Picket | Residential or Lite Commercial

NOW AVAILABLE IN 8' SECTIONS! Call your Jerith distributor today.

JERITH.COM 800-344-2242 PET

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INDUSTRIAL

Continued on pg 20

FENCENEWS.COM | MARCH 2024

Continued from pg 19

PARTNER PORTAL AND NICE UNIVERSITY “In July 2023, Nice announced a revamped Partner Portal and Nice University, a comprehensive education and training platform,” says Burson. “These dynamic tools enable us to boost engagement and build partnerships that center around collaboration, empowerment, and shared success. They underscore the unwavering commitment and investment Nice has made to enhance our partner ecosystem. Through these, we aim to create a smoother, and more productive and enriching experience that drives shared success.” The Partner Portal is an all-in-one, user-friendly, and secure resource, developed to foster better collaboration between Nice and its diverse partner groups. It will enhance the partner experience, accelerate sales across different business lines, products, and solutions, and streamline partners’ interaction with Nice. Benefits of the Partner Portal include: • Comprehensive access to marketing and sales collateral across the Nice portfolio. • User management and Market development funds (MDF) requests and submissions. • An open invitation for all partner groups to explore the world of Nice offerings. This includes upcoming features, such as deal registration, lead distribution, and joint business planning. Nice University removes obstacles to education by offering curated training opportunities that meet individuals’ unique learning needs. The platform is built to be flexible and user-centric, providing a mobile-friendly and personalized learning experience that users can engage with at their own pace. It also provides dealers and distributors the chance to co-own the learning process by monitoring their company’s education process. Nice University features: • Easy-to-find training opportunities and resources, alongside education transcripts and certifications to enhance value for individuals and organizations. • The ability to learn from subject matter experts deepens users’ product understanding and allows those enrolled to earn CEU credits. • It also provides future enhancements, such as social learning opportunities; allowing users to share experiences and ideas with industry peers within the platform. “We were excited to feature these products and services recently at FENCETECH ’24, and engage with our customers and peers,” says Burson. “It’s a high-energy atmosphere that promotes networking and we appreciate everyone who took time to visit with us and learn more about what we’re offering.” For more information, visit na.niceforyou.com.

AFA FenceTech Flashback NE W !

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2/12/24 9:34 AM

FENCENEWS.COM | MARCH 2024

SPECIAL SECTION

PVC & COMPOSITE Composite fencing offers function and flair. From installation considerations to new hardware options, we have what you need to know to provide the right product for the job.

Privacy Fence Innovations from Trex Fencing FDS In the ever-evolving landscape of home design and outdoor living, privacy fences have become an essential element, offering seclusion, security, and aesthetic appeal. Trex Fencing FDS, a renowned leader in composite fencing, has taken a bold step forward by introducing innovative products that redefine the concept of privacy and fences. “Traditionally, privacy fences were associated with a somewhat utilitarian appearance, often comprising wood or vinyl materials,” says Rick Ashcraft, general manager with Trex Fencing FDS. “We recognized the need for a modern, high-performance, lowmaintenance, sustainable, and aesthetically pleasing alternative. With a commitment to environmental responsibility and product durability, Trex Fencing FDS has introduced revolutionary materials and designs that stand out in the industry.” He provides an overview of some of these new products: COMPOSITE MATERIALS: A SUSTAINABLE REVOLUTION Trex Fencing's commitment to sustainability is evident in its use of high-performance composite materials. Unlike traditional wood or vinyl, Trex's composite fences are made in the USA from a blend of reclaimed wood fibers and recycled plastic. “This innovative approach is founded on the premise that ingenuity can help us extract value from what was once seen as waste. Today we are the largest manufacturer of high-performance, low-maintenance, eco-friendly fencing,” says Ashcraft. The result is an innovative fence that not only offers the classic warmth of wood but also boasts the low-maintenance advantages of composite materials. Homeowners can enjoy the aesthetic appeal of a wood-like finish without worrying about issues like rotting, warping, or the high cost of constant upkeep. 22

MARCH 2024 | FENCE NEWS USA

LONG LASTING BEAUTY Trex Fencing FDS understands that privacy fences should complement diverse architectural styles and homeowner preferences. In response to new trends in housing designs, they have introduced new horizontal fence designs, that add beauty and modern beauty to any outdoor space. Ashcraft says homeowners can choose from a variety of heights, colors, and styles, ensuring their fence seamlessly integrates with the overall design of their property. The unique picket interlocking system also facilitates easy installation, reducing the overall time and labor involved. Trex's innovative design choices empower homeowners to create fencing solutions that are as unique as their individual tastes. “There is a reason Trex Fencing FDS is one of the leaders in privacy fencing,” adds Ashcraft. “We offer the most innovative, technologically advanced composite fencing in the marketplace today. Trex Fencing's commitment to innovation ensures that privacy fences are not only practical but also contribute to the visual appeal and eco-consciousness of modern living spaces. In choosing Trex, homeowners are not just investing in a fence; they are embracing a transformative approach to outdoor privacy and design.” For more information, visit trexfencingfds.com.

FENCENEWS.COM | MARCH 2024

MARCH 2024 | FENCE NEWS USA

FENCENEWS.COM | MARCH 2024

SPECIAL SECTION

The Beauty and Benefits of Vinyl Ranch Rail Fencing In centuries past, the general purpose of installing a fence in North America was more to mark the perimeter of one’s land rather than to protect it. To distinguish perimeters and save money at the same time, farmers and ranchers typically resorted to ranch rail fencing, favoring this type of barrier for its simplistic, economic design. Composed primarily of elongated rails—with spacious gaps in between—these panels required less lumber to build and could be constructed without professional assistance. The same principles apply today, which is why ranch rail fencing remains a common installation at farms, ranches, cabins, and country homes. Railed barriers are frequently used for fencing in livestock as the animals cannot so easily become trapped in the panels as they are more likely to do with other types of fencing. Also known as split rail fencing, ranch rail was once an exclusive wood product. Today, Todd LaVigne, owner/CEO of American Fence Company, explains that many contractors specialize in ranch rail made of vinyl “We highly recommend vinyl ranch rail fencing. It provides the same attractive aesthetics and property-marking functions as wood, and also provides some benefits unique to its structural integrity and longevity.” He provides a closer look at the benefits of PVC: RESISTANCE TO WATER DAMAGE. One of the drawbacks of wood fencing is preventing damage resulting from long-term exposure to water. When the fence becomes drenched with rain, melting snow, overspray from watering and other sources, the water absorbs into the wood and expands/contracts inside in accordance with temperature changes. During winter, for example, the trapped liquids freeze into ice, metastasizing and pushing apart the inner foundation of the wood as it does. Depending on the severity, the end result can encompass cracks, bulges, and even split boards. To avoid this issue, most fence owners resort to painting and staining their fences each year. This helps keep water trapped on the surface of the wood but adds to expenses. These repetitive expenses can be avoided by constructing a ranch rail fence out of water-resistant materials such as vinyl. As a nonabsorbent material, water runs off the vinyl surface. SUPERIOR STRENGTH. Even if the purpose of installing a fence is to mark property boundaries versus safeguarding it, the goal remains to install a durable, long-lasting material. A high-quality vinyl fence boasts strength five times that of its wood counterpart—meaning greater resilience to everyday impacts. This is one of the reasons split rail remains a common choice for cattle farms: even when livestock brushes against the PVC, the rails and posts remain sturdy and in place. The strength of vinyl endures even with significant changes in temperature. The only significant change in the freezing grip of winter is increased flexibility in the fence panels. And even then, the panels themselves shouldn’t break unless subjected to a significant amount of force, such as a vehicle crashing into the fence. LONG-LASTING BEAUTY. Vinyl ranch rail fencing remains in demand nationwide primarily for its aesthetics appeal. Another advantage in this aspect is PVC retains natural beauty much longer than other fence types. In addition to its resilience to chipping and cracks, vinyl fence will retain its original color, with the only natural change over time typically being a slight reduction on its natural sheen.

MARCH 2024 | FENCE NEWS USA

RESISTANCE TO INSECT DAMAGE. Vinyl is impervious to insect-related damage from termites, carpenter ants and similar insect species that feed on wood products. “The ease of installation also remains a big part of the popularity of vinyl ranch rail,” adds LaVigne. “These fence panels can be put in a matter of days – or even hours – depending on the scope of the project. The key to longevity is choosing a high quality PVC material.” Learn more at theamericanfencecompany.com.

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Designer fencing with Black Onyx Infill

ELEVATING OUTDOOR SPACES: A New Era in Vinyl Fencing

In the world of vinyl fencing, Digger Specialties, Inc. (DSI) is at the forefront, consistently bringing fresh ideas that redefine outdoor living. “We have some exciting options that promise to add a touch of charm and contemporary flair to outdoor spaces,” says Lawrence Boyts, vice president of sales and marketing with DSI. DESIGNER FENCING WITH BLACK ONYX INFILL: A BLEND OF ARTISTRY AND DURABILITY DSI’s Designer Fencing with Black Onyx Infill is not a typical vinyl fence. It is a unique blend of aluminum frames, featuring sturdy posts and rails, and a vinyl infill that transforms an outdoor area into a stylish haven. The combination of aluminum rails and posts ensures Designer Fencing not only withstands the test of time but also becomes a focal point. Matching walk gates in both single and double widths complete the look. “From residential retreats to commercial chic, Designer Fencing offers a versatile solution for every taste,” Boyts says. The aluminum frame is available in three powder-coated colors, White Fine Texture, Grey Fine Texture, and Black Fine Texture. “The real showstopper, though, is Black Onyx Infill,” Boyts says. “It’s a bold choice that adds sophistication and endurance to your fencing. It is not just a fence; it’s an artistic expression that combines form with function.” SUPERIOR II IN THE COLOR STORM The Superior II series, now available in the all-encompassing Storm color, takes contemporary aesthetics to the next level. From rails to posts and infill, everything comes together to create a fencing solution that is not only durable but also stunning. The Storm color, a darker variegated grey, gives a modern vibe, defies traditional norms and invites anyone to experience vinyl fencing in a new way. With Superior II in Storm, DSI offers a blend of strength, style, and elegance that stands out in any outdoor setting. HORIZONTAL FENCING: A TWIST ON TRADITION WITH DESIGNER AND TRI-MAX II MODELS For those looking to break away from the conventional, DSI introduces horizontal fencing in the Designer and Tri-Max models. These horizontal designs bring a modern touch to vinyl fencing aesthetics. The Designer model conveys timeless sophistication, while the Tri-Max II model combines strength with a contemporary edge. “Horizontal fencing is not just a style choice; it is a nod to the changing trends in outdoor design,” says Boyts. “It gives you the flexibility to explore new possibilities, whether you prefer a classic or a more modern look.” INNOVATION AT ITS FINEST: DSI’S DEDICATION TO QUALITY In the world of vinyl fencing, DSI’s latest offerings seamlessly blend durability, style, and innovation. “Whether you are drawn to the captivating Designer Fencing featuring Black Onyx Infill, the modern allure of Superior II in Storm, or the contemporary spin of Horizontal Fencing in Designer and Tri-Max II models, DSI invites you to embrace a new era in outdoor living,” says Boyts. For more information, visit diggerspecialties.com.

MARCH 2024 | FENCE NEWS USA

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D&D Technologies Introduces Revolutionary 3-Way Adjustable TruClose Heavy Duty Hinge

A New Era in Vinyl or Composite Gate Hardware Innovation D&D Technologies, a name synonymous with groundbreaking gate hardware innovations that prioritize safety, quality, and reliability, has introduced its latest milestone in gate hardware evolution—the TruClose MultiAdjust Heavy Duty Hinge Series 3 for vinyl or composite gates. This game changing 3-way adjustable hinge redefines industry standards, with horizontal, vertical, and self-closing speed tension and tilt adjustments, with a twist of a screwdriver. Homeowners can easily adjust them without the need for callbacks to fencing contractors or installers. Offering unparalleled strength, versatility, and effortless installation, the TruClose MultiAdjust Heavy Duty Hinge is the pinnacle of gate hinge technology. KEY FEATURES AND BENEFITS INCLUDE: • Unrivaled Versatility: Designed for easy gate alignment, this hinge provides multi-adjustable technology, ensuring secure gate closure on every use. • Exceptional Strength: Built to withstand the toughest conditions, this hinge is perfect for heavy gates, supporting weights of up to 154 pounds. • Lifetime Guarantee: D&D Technologies stands behind the TruClose MultiAdjust Heavy Duty Hinge, offering a limited lifetime warranty. David Calabria, CEO of D&D Technologies, emphasized the company's commitment to innovation, quality, and reliability, saying, "We are dedicated to creating gate hardware that places safety first and simplifies installation for professionals and DIY enthusiasts alike. The TruClose MultiAdjust Heavy Duty Hinge follows a long line of innovation and invention for D&D Technologies and is a testament to our unwavering commitment to quality." The TruClose MultiAdjust Heavy Duty Hinge caters to both professional fence installers, as well as DIY consumers. Its patent-pending design allows for easy vertical and horizontal adjustments using a simple flat-head screwdriver. The self-drilling fasteners simplify new hinge installations, reducing frustration and saving valuable time. The new hinge was awarded the prestigious Good Design Award as it exemplifies best practices in design. The TruClose MultiAdjust Heavy Duty Hinge is constructed from super strong industrial-strength metal replacement polymer that will not rust, bind, or sag, and can weather the toughest elements and treatments. The TruClose MultiAdjust Heavy Duty Hinge “solves gate sag for good.” For more information about D&D Technologies’ new hardware solutions or other D&D products, visit us.ddtech.com 30

MARCH 2024 | FENCE NEWS USA

Zach Romero with BlacklineHHP Products Named Fence Workers Association Vinyl Fencing Ambassador BlacklineHHP Products, a provider of high-quality black vinyl fencing, has announced that sales manager Zach Romero has been named the Fence Workers Association Vinyl Fencing Ambassador. This prestigious title represents a high level of recognition in the vinyl fencing industry awarded and recognized by the Fence Workers Association. As a Vinyl Fencing Ambassador, Romero will assume a leadership role in a team responsible for content creation, administration, training, and assisting fence contractors of all sizes on a national level. By utilizing his extensive expertise and knowledge in the fencing industry, Romero will work with the team in upholding the highest standards of business practices and networking within the association. BlacklineHHP Products takes immense pride in Romero's accomplishment and acknowledges the dedication and hard work he has invested in the industry. His commitment to excellence and passion for educating others have made him an invaluable asset to both BlacklineHHP Products and the Fence Workers Association. "Zach’s appointment as a Fence Workers Association Vinyl Fencing Ambassador is a testament to his exceptional skills, knowledge, and commitment to the fencing industry," says Rick Farris, co-owner at

Zack Romero (left) as a guest on FWA Supply Group Podcast.

BlacklineHHP Products, LLC. "We take immense pride in his accomplishment and this recognition. and are honored to have him as our leader and part of our team. This is well-deserved recognition of Zach’s dedication and hard work in our industry. His focus on excellence and passion for educating others have made him an invaluable asset to both BlacklineHHP Products and the Fence Workers Association.” Since 2007, Blackline HHP has consistently provided vinyl fencing products that have stood the test of time, earning the trust and preference of both fencing contractors and homeowners alike. Romero is an industry veteran with a passion for fencing that spans over the last 15 years. His journey in the fencing industry began in 2009 after being laid off from the aerospace industry. After working in the shop for a few months he quickly transitioned into sales locally and then on a national level. Romero did go back to aerospace for a couple of years but stayed connected to BlacklineHHP by selling on a remote basis. In 2019, he was asked by ownership to come back full time to run the business. Since then, BlacklineHHP has grown significantly under Romero’s leadership. Learn more at blacklinehhp.com.

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NAVIGATING THE FUTURE: The Rise of Composite Materials for Marine Docks and Decking Amidst the harshness of the marine environment, selecting the right materials for your dock or deck is critical. Concerns such as rot, warping, mold, and mildew threaten traditional options such as wood and risk replacement after only a few years. Proper research and selection can make the difference in ensuring longevity, sustainability, and resilience against the relentless forces of salt water, moisture, and fluctuating weather conditions. While many options are available, composite lumber has risen above the fold to offer a compelling blend of durability, environmental sustainability, and aesthetic versatility. Chris Sanders, director of sales for Lumberock,® covers several critical factors that must be considered to ensure you are making the right choice when choosing a brand that will withstand these harsh elements over time. DURABILITY IN DEMANDING ENVIRONMENTS: Traditional materials like wood and steel have been long-standing choices for marine construction. Time and again, they have proven to degrade over time due to moisture absorption, corrosion, and rotting. More durable options, such as composite lumber, offer a viable alternative engineered to resist these challenges effectively. “Not all composite materials are made the same. Because Lumberock has no organic fillers, we are able to guarantee your boards won’t warp or crack due to moisture absorption,” explains Sanders. “Lumberock is a mineral-based HDPE that will maintain its shape and integrity for the life of the board.” These materials boast impressive durability, withstanding the rigors of saltwater exposure, UV radiation, and heavy foot traffic without succumbing to rot, decay, or splintering. Their inherent resistance to water absorption and mold growth ensures long-term structural integrity, making them an ideal choice for docks and decking in marine environments. ENVIRONMENTAL SUSTAINABILITY: In an era with an increased focus on sustainability, the environmental impact of construction materials is a critical consideration. Composite decking lines address this concern by incorporating recycled materials into their production. Moreover, their longevity and low maintenance requirements further enhance their eco-friendly profile, reducing the need for frequent replacements and treatments that contribute to environmental degradation. Lumberock marine grade decking offers a limited lifetime warranty- making it the sustainable choice for your newest marine 32

MARCH 2024 | FENCE NEWS USA

project. SUPERIOR PERFORMANCE: Beyond their durability and environmental benefits, composite options offer superior performance characteristics, making them the preferred choice for marine-grade applications. Their resistance to fading, staining, and scratching ensures long-lasting aesthetic appeal, maintaining vibrant colors and smooth surface textures even in harsh marine environments. Whether subjected to heavy loads, extreme weather, or corrosive saltwater, products such as Lumberock excel in performance, providing peace of mind and long-term durability for marine infrastructure projects. AESTHETIC VERSATILITY: In addition to their functional benefits, composite decking solutions such as Lumberock offer a robust color selection to enhance the aesthetic of your outdoor living space. These allow for creative customization to suit each project's unique preferences and requirements, providing endless possibilities for creating inviting and visually stunning waterfront spaces. Moreover, their consistent coloration and uniformity ensure a cohesive and polished look, elevating the overall aesthetic of docks, boardwalks, and waterfront amenities. “The best part of using a deck board from Lumberock is that your outdoor project is going to look the same for the life of the product,” says Sanders. “No more staining, painting, or repairing. Our customers are most excited to see their dock or deck looking the same 10 or 20 years down the road as the day it was installed.” Composite lumber options such as Lumberock marine grade decking offer a compelling choice for enhancing marine infrastructure, providing unparalleled durability, environmental sustainability, superior performance, and aesthetic versatility. “By leveraging these materials for docks and decking in marine environments, developers, contractors, and communities can achieve lasting resilience and visual appeal while minimizing their environmental footprint,” adds Sanders. “Choosing a premium product such as Lumberock will ensure the longevity and sustainability of your waterfront project for years to come.” Learn more at lumberock.com.

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PRO TIPS: WHAT ARE THE ADVANTAGES OF VINYL FENCING? Several factors make vinyl fencing a preferred choice for today’s homeowners, and the professionals at Barrette Outdoor Living offer some key takeaways fence contractors and retailers can share to make the decision process easier for customers. MAINTENANCE Perhaps the biggest difference between vinyl fences and fences made from other materials is the amount of maintenance required. Vinyl fencing is low maintenance, requiring a light power washing or cleaning with a mild soap and water once or twice a year to remove any built-up dirt or debris. Besides being easy to clean, vinyl fencing never requires sanding, painting, staining or sealing, meaning homeowners will spend less time and money on maintenance. Vinyl fencing also tends to be more impact resistant than other materials and is designed to withstand the everyday activities — like children playing or accidental bumps — without easily being damaged. Infill boards that lock tightly together with no gaps — like ActiveYards’ vinyl privacy fencing with its patented GlideLock® system — feature superior strength and impact resistance. “Our exclusive GlideLock system creates the strongest, most security focused privacy fencing solution on the market,” says Scott Gamble, business director for ActiveYards. “And with pickets that snap together for easy installation and unparalleled impact resistance, it’s a great feature to offer homeowners with active families.”

ActiveYards offers several styles of vinyl fencing with its exclusive GlideLock system (shown here in Dogwood) that offers active families protection, privacy and peace of mind.

ENVIRONMENTAL EXPOSURE In regions that experience a high amount of rainfall or moisture, vinyl fencing is an ideal choice since it’s made from durable PVC (polyvinyl chloride). Its composition allows vinyl fencing to stand up to the elements without rotting, warping, splintering or cracking. PVC is also impervious to damage from insects which can cause substantial destruction to fences made of other materials that may lead to significant repair and treatment costs. To help ensure vinyl fencing looks like new for years to come, industry-leading manufacturers like Barrette Outdoor Living mix fade resisting technologies into the PVC substrate of its vinyl fencing to ensure products will not weather and will remain looking like new for years to come. “Homeowners in areas that experience significant moisture or sun will greatly benefit from installing vinyl fencing,” says Zack Clark, vice president of Pro Fence, Barrette Outdoor Living. “The fact that PVC can tolerate the elements better than most other material types is a huge selling point, and without the need for constant staining and sealing, it’s a significant cost savings in the long term as well.” COST While the initial investment to purchase a vinyl fence may be slightly higher than other materials, over time, homeowners will find they will save not only in maintenance costs but also in replacement. Vinyl fencing can last for decades with minimal maintenance, and since warranties are designed to cover defects in manufactured products, homeowners will find more comprehensive and extensive warranties for vinyl fencing. “Fencing made from natural materials also tends to offer limited warranties — and in some instances no warranties,” says Clark. “We offer an industry-leading Transferable Limited Lifetime Warranty that covers our vinyl fencing products for up to 30 years, giving homeowners peace of mind for decades.” Continued on pg 36

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STYLE When vinyl fencing first emerged on the market in the 1980s, styles were limited, and some homeowners felt a row of white “plastic” looking fence detracted from their natural surroundings. Today’s vinyl fencing has come a long way, offering more natural color options (such as tans and grays) and styles that are designed to better integrate with and complement the outdoors. Whether using mixed materials to create a distinctive modern look, offering a wider range of picket and semi-privacy options that allow light and air to flow more easily or offering wood grain color options that offer the look and texture of real wood without the maintenance, homeowners now have more vinyl fencing styles and colors than ever to choose from.

DURABILITY Durability is a huge advantage of vinyl fencing. No matter the amount of upkeep, panels and posts made from natural materials will naturally break down as fibers begin to deteriorate. This breakdown can cause bending and sagging in fence panels and gates to happen sooner and more frequently. Vinyl fencing is manufactured with technologies that provide structural durability within the rails, so fence lines stay straight and aligned over time — this also applies to vinyl gate framing.

Barrette Outdoor Living’s StaySquare® gate design features internal gate pockets that provide structural integrity.

Mixing materials can help create a distinct look. Barrette Outdoor Living paired its popular Decorative Screen Panels with horizontal privacy vinyl fencing for a unique take on traditional lattice top fencing.

Barrette Outdoor Living’s TimberGrain technology — found exclusively in its premium Bufftech vinyl fencing — pairs the most realistic wood texture with a rich blend of colors. “Our Bufftech product line is molded from real wood using a process that mimics the natural grains,” says Clark. “This takes vinyl fencing to the next level by producing an authentic finish that seamlessly blends in with a home’s natural surroundings.”

Barrette Outdoor Living’s TimberGrain technology, found in its Bufftech premium vinyl fencing, gives authentic wood texture and coloring to an extruded fence.

And unlike some other fencing materials, some brands and styles of vinyl fencing can follow variations in terrain — meaning if your customer has a sloped yard, you can adjust the fence panels to follow the natural curve (within a reasonable degree). This eliminates having a “stepped” installation and helps avoid large gaps underneath the fence line.

MARCH 2024 | FENCE NEWS USA

Barrette Outdoor Living, who manufacturers all its vinyl fencing in the United States, incorporates a unique material composition known as StayStraight® within fence rails* along with its StaySquare® patented gate design featuring internal gate pockets that provides structural integrity. Both technologies help to decrease sagging and bending over the time. Learn more at barretteoutdoorliving.com. *Does not apply to all products.

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Wood-Plastic Composites Market Thrives Amid Surging Demand for EcoFriendly Materials The Wood-Plastic Composites Market: A Global and Regional Analysis, 2023-2033 Report is now available from ResearchAndMarkets.com. Recent analysis reveals accelerated growth in the global woodplastic composites market, propelled by robust demand in the construction and automotive sectors and a societal shift towards sustainable building materials. With environmental concerns at the forefront of industrial innovation, wood-plastic composites are gaining rapid adoption for their durability and ecological benefits. In the realm of construction, wood-plastic composites have become a popular choice for outdoor applications such as decking and fencing. These materials offer unparalleled resistance to wear-and-tear caused by weathering and pests, while also presenting a sustainable alternative to conventional lumber products. The market's expansion is further bolstered by advancements

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MARCH 2024 | FENCE NEWS USA

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ONE SIZE DOES NOT FIT ALL The Surprising Ways Design and Color Change Vinyl Fence Installation

You might think putting up a vinyl fence is straightforward; just choose a color and start installing, right? The world of vinyl fencing is filled with twists and turns, especially when mixing colors and designs. Most everyone is familiar with the installation of the classic white vinyl privacy fence. The introduction of different colors, designs, and especially gates, requires careful attention to maintain the durability and integrity expected from a vinyl fence. “As colors darken, material considerations shift, requiring reinforcements,” explains Jessica Burton, president of Poly Vinyl Creations, an innovative leader in specialty outdoor products and headquartered in Florida. “For example, white vinyl may not require aluminum or steel rail reinforcement for certain sizes, but this becomes essential in darker shades to maintain the fence’s integrity. Darker colors often demand picket inserts in panels and reinforced gates. Especially in color privacy fences, attaching u-channel to posts and pickets is crucial for stability.” Burton always recommends checking with the manufacturer for recommendations on specific colors. Additional requirements may be needed to ensure customer satisfaction and fence durability. Aside from the color, the vinyl fence’s design variations can affect installation. “Standard vertical privacy fences prioritize alignment and uniformity, which demands precise post spacing,” Burton says. “Horizontal designs, however, present unique challenges, especially in privacy, picket, or semi-privacy styles. These may need reinforced posts, special notching, or metal inserts for stability, and extra care with color and design due to temperature-related expansion and contraction.” Picket fences require meticulous layout planning for even spacing and aesthetics. Mixed material fences, blending vinyl with metal or wood, need careful consideration of different expansion rates and attachment methods. “Custom designs call for tailored installation strategies, possibly involving unique brackets, fasteners, or panel sizes,” Burton says. “Each design choice dictates specific installation methods, emphasizing the need to adapting to individual style requirements for a lasting, attractive fence.” Omitting key steps, particularly with complex designs such as color, horizontal, or unique styles, can have significant consequences. “It’s a delicate balance between ensuring quality and adapting to the evolving demands of various designs,” she says. Contractors should consult with manufacturers for the latest installation guidelines and best practices, especially when dealing with unfamiliar designs or materials. The industry is continually evolving, and staying informed about new techniques and materials is key to ensuring optimal results. If a contractor receives unfamiliar parts or materials, it’s imperative they ask questions and understand their purpose, rather than making assumptions. “This mindset of continuous learning and open communication with manufacturers will help maintain high standards across the industry, benefitting both contractors and clients alike,” Burton says. “I’ve been involved with specialty outdoor products for over 25 years, and understand the nuances of vinyl fence installation from a manufacturer viewpoint,” she says. “I always try to bridge generational craftsmanship with modern techniques to ensure the integrity and beauty of vinyl fencing continue to thrive. My team and I are available to answer questions and discuss any aspect of a vinyl fence project; we want to contribute to the collective knowledge and advancement of vinyl fencing installation.” For more information, visit polyvinylc.com.

MARCH 2024 | FENCE NEWS USA

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SPECIAL SECTION

The Best Fencing Material May Not be Different than you Think

When it comes to building the most reliable fence possible for public or commercial property, it’s vital to use only the very best materials. According to Alan Potts, VP of structural channel with Tangent, HDPE, or high-density polyethylene, is an incredibly popular alternative to wood, vinyl, and steel for its overall strength and resilience, and offers many benefits. “Tangent’s HDPE is beautiful, but tough and extremely durable, being totally resistant to environmental conditions,” explains Potts. “This reduces a product’s rate of deterioration and ensures that it’s always strong enough to serve its intended function. HDPE is among the safest plastics used in fencing construction since it doesn’t release toxins into the environment or snap under stress. Due to its malleable nature, people use it in a multitude of different industries, and we can use it to create a wide variety of high-quality products, including fencing.” Potts provides an overview of several key reasons Tangent fencing is an extremely appealing choice: PROVEN PERFORMANCE: Tangent’s team has been extruding their recycled plastic lumber for demanding outdoor applications more than 30 years, so they are confident in statements about Tangent lumber’s toughness and durability. From fender systems protecting bridges from barge impacts, to dunnage and cribbing supporting power plant turbines, to the country’s most popular boardwalk’s decking, Tangent’s recycled plastic lumber for fencing has proven itself in the toughest of applications and environments. A GREAT TRADITIONAL LOOK: Tangent fencing makes for extremely attractive horse or farm fencing, allowing owners to enjoy the view and not stay busy scheduling maintenance. Tangent’s patented woodgrain finish to posts and rails provides an authentic wood-like look. Tangent fencing is commonly installed as post and rail horse fencing, in either split or ranch rail configurations. However, posts and rails are available in a wide variety of diameters and sections and can support wire or no climb fencing, or can be customized to an infinite variety of fencing styles. SOLID SECTIONS (NOT HOLLOW): Tangent wood is made from solid sections of recycled HDPE , and is an incredibly tough product, weighing only slightly more than wood. Tangent’s fencing material should not be confused with hollow PVC fencing. PRACTICALLY NO-MAINTENANCE: You never need to repaint or to replace rotting or warping boards. Tangent lumber will not absorb water, so is perfect for wet, poorly drained areas. It’s also engineered with the highest UV protection, so the color will not fade from sun exposure. EASE OF INSTALLATION: Tangent posts and rails can be installed as you would install wood fencing. No special tools are required. Tangent lumber posts can be driven in soil that would suit driving wooden posts with such equipment as a Montana post-drivers. Tangent lumber is cut with normal wood tools, such as chain and circular saws and is drilled with standard woodboring bits. It receives lag screws well. Gate fasteners can be lag bolted or through bolted. As with wood, carbide tipped tools provide greater durability. ENVIRONMENTALLY FRIENDLY: Tangent wood is made from GreenCircle certified, recycled HDPE diverting material that would likely be landfilled if not repurposed. GreenCircle maintains third-party certification of Tangent’s recycled content and closed loop material usage which can be used to satisfy LEEDS requirements and ESG goals. COST: The cost of maintaining long runs of fencing can quickly add up over the years. While Tangent lumber might be more expensive initially than wood, contractors can help customers factor out all the costly maintenance of painting, staining and replacing, and the benefit of Tangent’s 50-year warranty on fencing.

Learn more and request samples at tangentmaterial.com/fencing.

Capital Fence and Rail Expands Baltimore Facility Capital Fence and Rail is expanding their warehouse in Baltimore to over 130,000 square feet. The expansion doubles their inventory space as well as additional operations for a complete on-site production line. “We’ve grown remarkable over the last few years and are excited to grow our company so that we can continue to provide quality products and services,” says Rusty Stephan, vice president of sales and operations with Capital Fence and Rail. They provide residential and commercial vinyl and aluminum fences as well as a full array of railing products in the mid-Atlantic area. For more information, call (443) 853-1723 or visit capitalfenceandrail.com.

MARCH 2024 | FENCE NEWS USA

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SPECIAL SECTION

Eastern's QuickShip Program Addresses Increased Demand for Rapid Turnaround Times in the Surging Vinyl Fencing Industry The vinyl fencing industry has experienced a remarkable surge in popularity in recent years, driven by its unparalleled durability, versatility, and aesthetic appeal. As homeowners and contractors increasingly turn to vinyl fencing for their projects, the need for fast and efficient procurement solutions has never been greater. Recognizing this growing demand for rapid turnaround times, Eastern Wholesale Fence, through their Illusions Fence brand, has expanded its QuickShip program to meet the evolving needs of distribution partners and fencing contractors. Spearheaded by their chief sales and marketing officer Michael Murphy, QuickShip has emerged as a vital tool for navigating the fastpaced world of vinyl fencing installations. "While the QuickShip program is not new for Eastern and Illusions Fence, but its importance has never been more pronounced," explains Murphy. "As the industry places a greater emphasis on speed and efficiency, QuickShip has become an indispensable resource for our customers." The QuickShip program offers an extensive selection of Illusions Fence's most popular PVC fencing products, including lines, ends, corners, and 4-feet or 5-feet wide gates, all available for immediate pickup or delivery. This streamlined approach to procurement ensures that customers can access high-quality fencing materials exactly when they need them, without any unnecessary delays or complications.

But QuickShip is more than just a logistical solution; it's a reflection of Eastern Wholesale Fence's commitment to service innovation and customer satisfaction. By providing distribution partners and fencing contractors with the tools they need to operate more efficiently, QuickShip empowers them to meet tight deadlines and deliver exceptional results while maintaining the highest standards of quality. "In today's competitive market, speed is of the essence," says Murphy. "With QuickShip, we're not only meeting the immediate needs of our customers but also setting new standards for service and efficiency in the industry." Indeed, as the vinyl fencing industry continues to grow and evolve, Eastern Wholesale Fence remains at the forefront of delivering innovative solutions that address the needs of customers and exceed their expectations. With initiatives like QuickShip leading the way, the company is poised to shape the future of vinyl fencing for years to come. The expansion of Illusions Fence's QuickShip program is a direct response to the increasing demand for rapid turnaround times in the vinyl fencing industry. By prioritizing speed, efficiency, and customer satisfaction, Eastern Wholesale Fence is positioning itself as a leader in driving progress and innovation across the industry. Learn more at easternfence.com.

EAGLE FENCE — ILLINOIS 3660 W. Washington St. Gurnee, IL 60031 224.610.0956 87 7.639.1023 Fax : 847.672.7350

EAGLE FENCE — MISSOURI 5830 Fee Fee Rd. Hazelwood, MO 63042 314.356.9190 866.880.0147 Fax : 314.474.5830

EAGLE FENCE — FLORIDA 6056 Ulmerton Rd. Clearwater, FL 33760 727.475.5006 Fax : 727.683.9412

Serving Fence Contractors Through Our Six Strategically Located Well-Stocked Regional Wholesale Locations! Chain Link, Wood, Access Control, PVC and Ornamental Fencing, Agricultural Products, and much more.

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EAGLE FENCE — TE XAS 14430 Smith Rd. Humble, T X 7 7396 281.741.1503 87 7.741.4896 Fax : 832.288.5197

EAGLE FENCE — ARKANSAS 1145 Baucum Industrial Dr. Little Rock , AR 72117 501.324.1800 888.324.1803 Fax : 501.324.1801

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Trex Named 2023 America’s Most Trusted® Composting Decking Brand Industry Leader Earns Top Honor for Trust for Third Consecutive Year Trex Company, the world’s largest manufacturer of wood-alternative

The results of the 2023 America’s Most Trusted Outdoor Decking ranking

composite decking and railing, and leader in high-performance, low-

are based on the opinions of more than 7,800 Americans surveyed between

maintenance outdoor living products has been named the 2023 America’s

January and December 2022. With a Net Trust Quotient Score of 113.0, Trex

Most Trusted® Composite Decking brand, according to a nationwide study by

earned the highest trust rating among nine decking brands included in the

Lifestory Research. This is the third year in a row that Trex® has earned the #1

survey, solidifying its position as America’s Most Trusted Decking brand for

ranking in the organization’s annual brand trust study.

the third consecutive year. Trex received the best reviews and satisfaction

“We are thrilled to have been recognized once again as the most trusted decking brand,” says Leslie Adkins, vice president of marketing and ESG

scores among survey respondents and was the only decking brand to earn the maximum five-star rating.

development for Trex Company. “Brand trust is among the most important

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factors people consider when shopping for outdoor products for their homes

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and is something we work every day to earn and retain.”

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The America’s Most Trusted® Study is a large-scale survey of consumers

and outdoor living products,” notes Adkins. “For more than 30 years, Trex has

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worked hard to build a legacy of trust with our customers by consistently

within a variety of industries and categories. The annual study examines more

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Recognition like this confirms that these efforts are resonating.” Learn more at Trex.com.

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From Visionaries to Innovators: The Journey of Vinyl Fencing Crafting Your Outdoor Dreams Since the 1980s

In the early 1980s, Robert and Ellen Burton saw beyond the present, embracing vinyl fencing when the world said, 'Nobody wants a plastic fence!' Their vision of a lowͲmaintenance, environmentally friendly fencing option led to the birth of Poly Vinyl Creations.

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Deckorators Releases 2024 Outdoor Living Report Deckorators®, a leading brand of UFP Industries, Inc. has released its annual Outdoor Living Report, featuring insights and commentary from expert contractors on the top outdoor design trends for 2024. The 2024 Report, developed based on consultations with Deckorators' extensive contractor network throughout the year, focuses on what homeowners have been requesting most for their outdoor spaces, including functional design, regional color trends, and more. "Our experts are seeing homeowners prioritize a balance of form and function. It's all about creating a flexible-use space full of elements that enhance the enjoyment of the outdoor experience," says Michelle Hendricks, Deckorators category marketing manager. "Our mission at Deckorators is to push the boundaries of what's possible in outdoor living

Flexible-use zones throughout the deck are becoming a design standard, revealing a trend toward maximizing utility and prioritizing spatial flow. Photo courtesy of Premier Outdoor Living.

spaces, and help homeowners bring their ideas to life."

TREND HIGHLIGHTS FROM THE 2024 OUTDOOR LIVING REPORT INCLUDE: 1. Functional Design: Homeowners are looking to utilize their outdoor spaces for multiple purposes, and in all kinds of weather, from season to season. Flexible-use zones throughout the deck are becoming a design standard, revealing a trend toward maximizing utility and prioritizing spatial flow.

Homeowners’ preferences for deck colors are becoming more minimalistic, opening up more opportunities for pops of color and texture elsewhere that can be easily updated with changing trends. Photo courtesy of Premier Outdoor Living

2. Cocktail Rails: Signifying a shift away from the structured dining table, the recent spike in bar rail additions frees up space on the deck and creates additional opportunities for socializing. 3. Monochrome Moment: Homeowners' preferences for deck colors are becoming more minimalistic, opening up more opportunities for pops of color and texture elsewhere that can be easily updated with changing trends. 4. Privacy Walls and Shade Structures: These features make the outdoor experience more comfortable, offering seclusion from neighbors and

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protection from the elements. Privacy walls commonly serve dual purpose, incorporating entertainment centers and greenery. 5. Heaters and Fire Features: Homeowners are challenging the seasonality of their outdoor spaces with heated elements, whether it be the sleek, discreet warmth of outdoor heaters or the eye-catching ambience of a central fireplace. 6. Dock Upgrades: Waterfront spaces are evolving to include upgraded elements that encourage gathering and connection. 7. Outdoor Kitchens: Homeowners are treating the outdoor kitchen as a place for both cooking and camaraderie, showing increased interest in

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upgrades such as extended counter space and built-in appliances. 8. Designer/Homeowner Collaboration: Overall, homeowners are showing more interest in being involved in the outdoor design process, from start to finish. The annual Outdoor Living Report represents Deckorators' ongoing commitment to remain at the forefront of the evolving outdoor industry while continuing to support its loyal network of consumers and contractors. By providing informative insights, design ideas, and the highquality products that make it all possible, Deckorators is proud to help today's outdoor living projects reach their full potential. To access and download the full report, visit deckorators.com.

MARCH 2024 | FENCE NEWS USA

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Arbor Wood Co. Expands Manufacturing Capacity with Strategic Acquisition of EcoVantage LLC Arbor Wood Co., a leading US manufacturer of thermally modified wood products, is excited to announce the successful acquisition of EcoVantage, LLC, a company who is also a leading domestic manufacturer of thermally modified wood products. This strategic transaction reflects Arbor Wood Co.'s commitment to expanding its capacity and strengthening its leadership position in the industry. EcoVantage, LLC, has decades of experience that aligns seamlessly with Arbor Wood Co.’s vision of providing environmentally responsible, premium-quality natural wood products in response to the fastgrowing demand for sustainable building materials. "The EcoVantage, LLC, transaction is a significant milestone for Arbor Wood Co. – we are investing in a company that shares our passion for sustainably sourced and domestically manufactured products," says Jon

Heyesen, CEO of Arbor Wood Co. “The combined expertise and resources of both companies will create a powerful force in the domestic thermally modified wood sector. We will increase our production capacity, enhance our research and development capabilities, and ultimately provide our customers with more options to use premium thermally modified naturalwood products in their projects.” Arbor Wood Co. and EcoVantage, LLC, are committed to ensuring a smooth transition for their customers, suppliers, and employees throughout this transaction process. For more information about Arbor Wood Co and its products, visit arborwoodco.com.

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MARCH 2024 | FENCE NEWS USA

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Elite Fence Products, Inc. was established in 1986 lifetime warranty, backed by a manufacturing and is family owned and operated. Elite manufactures company that is located in Chesterfield Township., aluminum fencing, gate and railing products Michigan and bound to the standards the people of utilizing only the highest quality materials available. the United States expect and demand. These fencing The management and sales staff is comprised of systems offer a solution to your project needs by individuals that are highly experienced in all aspects enhancing the appearance of your property while of the fence installation and manufacturing industry. protecting it at the same time. Elite continues to Elite’s goal is to offer a superior product with design and engineer unique fencing, gate and railing unsurpassed customer service and reliability. All products that are built to last. aluminum fencing and gate systems carry a limitedALUMINUM RAILING ZIPTRACK™ ALUMINUM CANTILEVER GATES CUSTOM GATES

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FENCENEWS.COM | MARCH 2024

Smart Door Technology at the ISE Exhibition from DoorBird The Integrated Systems Europe (ISE), the most important exhibition when it comes to professional audiovisual technology and system integration, took place for the 20th time in January in Barcelona. DoorBird participated to exhibit innovations in the area of intelligent door communication. DoorBird shared modern, high-quality IP video door intercoms, IP access control systems, as well as IP video indoor stations and accessories. The DoorBird portfolio of products offers the right solution for different needs, no matter if it’s for use in a single- or multi-family home, office building, or for controlling access to gates or side entrances, or if it’s for managing access via an app, keypad, fingerprint, RFID, or Bluetooth. One of the new innovations showcased ws DoorBird‘s Smart Door Controller D410. With this device, analog doorbell and locking systems can be cost-effectively turned into smart solutions. Simply place it behind the system panel, connect it to the electric door opener and power connection, and it’s ready.\! Users can then open the door via the DoorBird App or DoorBird Bluetooth Keyfob. A newcomer product, the A1122 IP access control system with fingerprint reader, was also demonstrated. As an add-on accessory for A1121 with keypad, up to 50 fingerprints can be stored in it so that relays can be switched, for example, to open the door. The third new product in the company‘s exhibit was the DoorBird D2101TFV with touchless call-button module. This door intercom system is ideal for high-traffic buildings, such as hospitals or doctor’s offices, and it offers a hygienic way of controlling access. Bird Home Automation GmbH develops and manufactures IP-based video door intercoms. access control devices, indoor stations and accessories under the DoorBird brand. The company’s headquarters and production plant are in Berlin, Germany, with sales offices in San Francisco, California and Jacksonville, Florida in the United States. Learn more at doorbird.com/en/.

Key-Link Pursues Comprehensive Patent Protection on Best-in-Class Product Innovations Key-Link, a leading manufacturer of aluminum rail and fence systems for residential and commercial installations, has announced its continued pursuit of new patents for a variety of high-quality, American-made products that will further elevate the company's footprint in the industry.   With a competitive advantage built around patent pending technology and a reputation for delivering top-quality, American-made products, Key-Link has seen its footprint and market share grow in homes and communities across the country. For more than 40 years, Key-Link has delivered customers some of the most innovative building products on the market, all made in-house from the initial R&D development to fabrication and overall engineering.   Key-Link's initial patent filings included applications covering their unique line of cable products, specifically their horizontal and vertical cable systems. These cable systems were created by Key-Link engineers and retain an important place in the company's portfolio because of their popular and easyto-install design. "We're built on the premise that a family of small companies that deliver high-quality products and listen to the needs of customers can compete with any global corporation. The difference-maker for us comes through vigorously protecting that creativity and innovation," says Javan Lapp, Key-Link CEO. "The future of manufacturing and the American building products industry is incredibly exciting, but it's also highly competitive. We're becoming more aggressive in how we defend against businesses that simply tweak what others have worked years or decades to create, severely impacting the quality of the product."

MARCH 2024 | FENCE NEWS USA

Among Key-Link's most-anticipated products are:   • Key-Link American Series crossover railing • Key-Link's vertical cable system (newly improved for 2024 release) • Rod rail infill for American and Chesapeake Series (available in Q2 2024) • Key-Link Discovery Series railing (available Spring 2024) Key-Link's insistence on seeking patent protection on its creative and innovative products and processes also protects their partners—distributors and dealers who have made a commitment to Key-Link—by ensuring that Key-Link's unique designs aren't imitated or undermined in the marketplace. "I'm constantly inspired by the ongoing growth of Key-Link, which can be attributed to the exceptional team we have," Lapp explains. "We are privileged to work with some of the brightest minds in the industry. They excel in addressing customer challenges and finding solutions that not only overcome those obstacles but accelerate the creation of enhanced products and improved processes, all while maintaining affordability. That's why Key-Link continues to be competitive." With a strong foundation built on agility, quality, and exceeding customer expectations, Key-Link is positioned to continue redefining existing industry standards and delivering top-tier, American-made products. To learn more about Key-Link's offerings, visit keylinkonline.com.

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SECO-LARM Releases ENFORCER Post-Mount Bluetooth Keypad/ Proximity Reader SECO-LARM has unveiled its latest innovation: the ENFORCER PostMount Bluetooth® Keypad and Proximity Reader, seamlessly integrating its Bluetooth® wireless access control technology into a robust, IP65 weatherproof enclosure designed for gate and vehicle barrier control. This cutting-edge solution is crafted for reliability and convenience in any environment. Distinguished by its secure and easily accessible terminal block, the unique locked, hinged faceplate of the keypad ensures both security and ease of access. The Bluetooth® technology provides localized access and setup without internet connectivity, thus minimizing security risks. With all data securely stored on the device, users can enjoy the benefits of this advanced access control system without the costs and complexity of cloud maintenance, registrations, or subscription fees. Forget about cumbersome programming codes – this innovative system offers an intuitive app design for effortless, visual programming. This user-friendly interface enhances convenience for both end-users and administrators, striking a perfect balance between ease of use and robust security features. The Post-Mount Bluetooth® Keypad and Proximity Reader stands as a testament to SECO-LARM’s commitment to delivering cutting-edge technology that redefines the standards of convenience and security. Visit seco-larm.com to learn more.

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Michael Reed,

EXECUTIVE DIRECTOR OF THE AMERICAN FENCE ASSOCIATION

Developing industry leaders, strengthening systems, and fostering a positive culture at the American Fence Association – these are the professional goals of Michael Reed, executive director of AFA. He and his team recently coordinated another outstanding FENCETECH experience, the premier event in the fence industry. WITH FENCETECH ’24 IN OUR REAR-VIEW MIRROR, WHAT WERE SOME OF THE HIGH POINTS? There were so many high points. The opening party, Pickets and Picks, was an incredible opportunity to connect with industry colleagues. The education program had over 50 opportunities to learn something new, and the tradeshow was packed with innovative products and experts. All that being said, the most significant high point was the spirit of connectivity shared by exhibitors and attendees and how that resulted in a welcoming and inspiring experience. WHAT WERE SOME OPPORTUNITIES BETWEEN BOOTHS, WORKSHOPS, AND EVENTS, THAT STOOD OUT FOR YOU? Many exhibitors took advantage of the redesigned show floor to create an exhibit experience to showcase their products and services. In the education sessions, the industry’s leading thinkers shared technical competencies, business growth strategies, and leadership development. One special event especially captured my attention, the AFA Awards Ceremony. Past President Randy Ward with Radius Fence and Gates was recognized for his service and leadership, and Past President Randy Becnel with Triple B Construction and Fence was inducted into the AFA Hall of Fame. Recognizing the impact these two individuals have had on the organization and the industry was one of the things that made this FENCETECH so special. WHAT ARE SOME BEHIND-THE-SCENES HAPPENINGS TO PULL OFF AN EVENT THIS SIZE THAT MOST PEOPLE WOULD BE SURPRISED TO LEARN? People would be surprised to learn how much volunteer engagement goes into FENCETECH. Industry leaders are passionate about AFA, which is demonstrated in the time they invest in event planning, preparing presentations, leading panel discussions, and connecting to new people through special interest groups. Volunteers form the backbone of FENCETECH, and they work with AFA’s expert meeting planning team to balance tradition and innovation to make FENCETECH the premier event in the industry. WHAT DO YOU ENJOY MOST ABOUT THE FENCETECH EXPERIENCE? I enjoy how every FENCETECH reflects the AFA experience. FENCETECH is where you belong if you are a professional in our industry. You can’t afford to miss the camaraderie, product innovations, and building a network that can improve your business. It’s where you grow in terms of developing a deeper understanding of yourself, your business, and your customers. It’s where you lead by being 60

MARCH 2024 | FENCE NEWS USA

involved with others working on an industry issue or concern you care deeply about, and ultimately, it’s about where you succeed by putting everything together, pushing yourself to improve each day, and creating a positive impact. WHAT WAS YOUR CAREER PATH PRIOR TO AFA? I’ve spent most of my 30-year career working with staff and volunteers who lead associations. For almost a decade, I worked on the credentialing and education programs for the Association of Pool and Spa Professionals (now PHTA). I’ve started two companies: a software company that worked with associations and, for seven years, I had a consulting company that only worked with associations. That’s how I became acquainted with AFA; I was an outside consultant who helped with planning and governance for several years. SINCE TAKING THE HELM OF AFA IN JUNE 2022, WHAT ARE YOUR GOALS AND OBJECTIVES? AFA has a rich 62-year history of being a leading resource to the industry. My role as an executive director is to help our board of directors articulate a clear vision for the future and then implement winning strategies to make that vision a reality. The AFA board has prioritized several focus areas that drive our strategic plan. First, we will elevate the fence, gate, and perimeter security community through outstanding events and networking opportunities like FENCETECH. Next, we will continue to provide world-class educational and certification experiences that elevate the professionals in our industry. We will also increase awareness and adherence to industry standards and best practices. And, perhaps most importantly, we want to help create the environment where the industry grows. WHAT’S ON THE HORIZON FOR AFA AS AN ORGANIZATION? In 2024, AFA will create meaningful industry impact through several important initiatives, including advancing gate safety through standards development, community awareness, and education. We’ll monitor government relations issues important to our industry and share information to help our members. And we’ll use online learning to promote career pathways to help our members recruit, train, and retain our industry’s best talent. In each of these examples, we’ll find ways to partner with our members to help them reach their goals and be an indispensable resource to help them grow their businesses.

BE PART OF OUR NEXT ISSUE Back Row – Catherine Mills-Reynolds, Sara Surprenant, Michael Reed, Nick Rike, Alexa Churchwell Front Row – Causby Challacombe, Kelly Buchheit, Danielle Rhodes, Maggie Sutton

WHEN IT COMES TO THE CHAPTERS OF AFA, WHAT ARE SOME OF THE KEYS TO FOCUS ON? The chapters are a critical component of the AFA experience. They provide members with grassroots education, networking, leadership development, and service-learning opportunities. In 2023, successful AFA chapter service projects across the country supported youth baseball, disabled veterans, and parks and schools. In three states, chapter leaders addressed licensing and code issues important to AFA members. In 2024, our chapters will produce the West Coast Fence Show and the Northeast Fence Show, both events connecting suppliers with contractors and delivering excellent education. The chapter experience allows members to connect with others and make a difference in their local communities. WHAT ADVICE WOULD YOU GIVE COMPANIES IN THE INDUSTRY TO CULTIVATE LEADERSHIP WITHIN THEIR COMPANY? It’s easy to get overwhelmed when company leaders think about creating a leadership development program. The best advice is to take a bold first step. Find a partner to help you identify your most pressing leadership needs, and then take one small step. That first step will lead to another and another. Think of your program as starting a movement, involving others, and letting them explore their passions and interests.

Next month, we’ll feature a special section on decks, railing and landscape fencing. If you would like to be part of this special issue, please send editorial to editor@fencenews.com by March 8 and schedule your ad by emailing katie@fencenews.com.

WHAT IS YOUR PASSION IN THE BUSINESS SECTOR AND WHY? Leading change is a passion for me. As an organization geek, I like to study and explore how companies work. I love how change initiatives include aspects of culture, strategy planning, teamwork, and leadership. I love helping leaders create and share a new vision, getting others involved in the change, and encouraging all of them to new heights while recognizing their efforts. WHAT DO YOU ENJOY AWAY FROM THE OFFICE? Today, much of my time away from the office is spent writing my doctoral dissertation on leadership and trust. I promised my 22-year-old self that I would someday hold a doctoral degree. Getting to this final phase has taken many years and several detours. Once it is done, I’m returning to hiking, scuba diving, and other outdoor activities. My family is my other joy. My wife and I are finding ways to connect with our 14-year-old daughter. We live in Maryland now, but we’re from Texas. My parents and siblings are still there, so we like to travel to Austin to spend time with family and friends. WHAT MOTIVATES YOU? I’m motivated by the power of associations, especially associations like AFA. AFA is a community that builds leaders. It tackles complex problems and unites people to solve them. I am grateful to be surrounded by a talented staff and passionate volunteers. We all work together to lift the fence and gate industry to new heights. This sense of mission and purpose is why I’ve dedicated my life to this work. It is powerful to take a group of volunteers and help them change the world; that’s what makes AFA exciting!

FENCENEWS.COM | MARCH 2024

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MARCH 2024 | FENCE NEWS USA

SKIDRIL, the originator of the gas powered post driver, introduces the G2XD high power at a great price!

G2XD

THE BEAST

4” POST DRIVER BIGGER FASTER

MEANER TUFFER

• On-Off simplicity • Simple 4-cycle OHV engine or powerful 2-cycle • Easy service replacement motors, for low cost repairs • 2 engine makes available • Few moving parts • Drive T-Post, round post up to 4” • Available Multi-Collet option • Air cushion dampening for virtually no recoil • High fuel efficiency 1qt/hr • Modular design Dimensions: 29 x 11. 5 x 13” (configuration may alter dimensions)

Clutch: Centrifugal

Tank Size: 1.0 Qt.

Starter: Recoil

Impact Energy: 45 Ft-LBs

Weight: 42 lbs (depends on the configuration) Fuel: Regular gasoline

Hp: 1.8 (2-stroke) 1.4 (4-stroke) @ 6000 RPM

Max Speed: 6000 RPM

Impact Rate: 1100-1800 BPM

Engine: 2 Cycle or 4 Cycle OHV

Displacement: 50.0 cc (2 stroke) • 33.5 cc (4 stroke)

Carburation: Diaphragm

Air Filter: Semi-Wet

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FENCENEWS.COM | MARCH 2024

Spelling Bee by Mark Levin, CAE, CSP Executive vice president, Chain Link Fence Manufacturers Institute 2022 Inductee, American Fence Association Hall of Fame

When I was graduating from the University of Maryland many years ago, I had no idea what I wanted to do for a living. I knew that I did NOT want to go into my father’s business, a small, carry out shop in Washington, D.C. I was thinking it would be great to get a small job with the government: safe, secure, decent pay, regular hours, etc. But I really wanted to get into the business world, so I started going on interviews with several different businesses in the D.C. area. During one of these interviews with a small manufacturing company, I was introduced to the company’s president; he founded the company over 40 years earlier. Upon being told I was a recent college graduate, he said to me, “Well, congratulations. I guess you must be pretty smart.” “I guess I’m ok,” I said, not knowing where this was going. He said, “Well then, how do you spell entrepreneur?” I said, “E-n-t” “Nope,” the president said, “try again. Again, I said, “E-n-t” He interrupted again, “Nope.” Finally, I asked, “How do you spell entrepreneur?” He said, “R-I-S-K.” Lesson learned. Some years later, I was executive vice president of the Independent Electrical Contractors (IEC). At one of the board meetings, I looked around the table of 10 owners of small and medium-sized companies and thought to myself, “Whoa. All these contractors are well-off, they all have 25 or more employees working for them, and they fly all over the country for IEC at their own expense. Plus, every one of them makes way more money than I do. But there are only two of these contractors who even went to college. What do they have that I don’t?” Well, I finally realized, they had guts. They took

Start-Up Stories 64

MARCH 2024 | FENCE NEWS USA

a risk. They started or bought a business and made it work. Those electrical contractors were, and are, no different than many men and women who are in the fence industry. Even the largest companies in CLFMI and AFA were, for the most part, started years ago by people who were willing to take some risk to see their dreams of having their own company come true. Maybe they found a partner to start with, or maybe it was their family, or maybe they left an employer in the industry and started their own company, sometimes a competing company. They all took that risk. There are hundreds of new companies starting up every year in just this way in the fence industry. We all know people in our industry, or maybe friends or relatives, that like to talk about how they would run things, “if they were in charge.” They seem to be very capable, hard-working people who have some great ideas on how to run a contracting company, they like getting a paycheck every week or two, they like the benefits the company provides, they like doing the work. They are sure they could run a business better than the one they work for. They just don’t want to take the risk. I eventually acted on the spelling lesson I had received earlier in my career. I did what everyone said I shouldn’t do. I quit my “day job” and started my own company. At the time I had a new house, two very young children, a wife who had just stopped working to be home with the kids, and a company car that I was about to give up. But I did it. And it has been the greatest adventure I could ever have imagined. A few years after I started my business, I ran into a co-worker from my previous company in O’Hare airport. He said, “I really envy you, Mark. You get to go all over the world, you make your own schedule, you are your own boss, you make a lot of money.” I smiled at him and said, “Jim, you make a pretty good salary at XYZ company, don’t you?” Jim said, “Yeah, the pay is pretty good.” I said, “And at the end of the year, you are going to sit down with Duane (the supervisor at the company) and talk about how much more you are going to make next year than you did this year, right?” “Yeah, I guess that’s right, I will,” he answered. “So, you’ll start next year with this year’s salary

plus whatever raise or bonus you get?” I asked. He nodded, and then I asked, “What do you think my salary is every January 1st?” “I don’t know, what is it?” Jim asked. “ZERO,” I said. “When you have your own business, when you must keep selling to get new clients and working to keep the ones you have, you start at zero every year. Being an entrepreneur means you don’t get a raise or bonus until you’ve gone back and made enough this year to cover your own salary. Last year doesn’t count.” He looked at me and said, “I never looked at it that way. Guess I’m lucky to be where I am.” Listen, I’m not saying that taking on the risk of starting a new company or buying a company compares with the kind of risks people take to escape persecution or personal harm. But I think that being in a room full of fellow risk-takers is one of the reasons why people in the fence industry enjoy coming to FENCETECH and to the CLFMI meetings, and others in our industry. It’s kind of like a theme from the T.V. show Cheers: “Sometimes you like to go where everybody knows your name.” Well, maybe not everybody knows your name, but everybody does know the risks you took to start and grow your business, and what brings you to meet with your peers. You don’t have to say it, we all know that it’s just there, and it is part of what makes this business so enjoyable. It’s that adrenaline rush that you get by knowing that the risks you took have paid off. How do YOU spell entrepreneur? As executive vice president of Chain Link Fence Manufacturers Institute for 38+ years, Mark Levin is also an author and avid promoter of the fence industry. He believes in the successful leadership qualities he promotes, including listening, delegating, consensus building, communications and effective decisionmaking. Chain Link Fence Manufacturers Institute 10015 Old Columbia Road, Suite B215 Columbia, Maryland 21046 301-596-2583 info@chainlinkinfo.org www.chainlinkinfo.org

CELEBRATING THE ENTREPRENEURIAL SPIRIT

Fence News USA would like to tell the story of how your business began. Our Start Up Story feature shares the what, when, where and why of how companies were founded. Contact editor@fencenews.com to get started.

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631-842-4488 • Toll Free: 1-866-GO-FENCE • www.interstatevisions.com FENCENEWS.COM | MARCH 2024

The Benefits of Wire Mesh for Machine Guarding in Industrial Settings

Machine guarding is an essential safety measure that helps protect workers from potential hazards associated with machinery and equipment. “In industrial settings, choosing the right material for machine guarding to withstand heavy loads and impact, while still allowing visibility and being cost-effective can be challenging,” says Ray Niemeyer, vice president of sales with SpaceGuard Products, a growing family-owned business based in Seymour, Indiana. “There are many products promoted for this purpose, but we feel wire mesh is a superior choice. It’s a proven, effective machine guarding solution that checks off all of these requirements and more.”

Niemeyer provides an overview of the benefits of using wire mesh for machine guarding: Strength and Durability. Wire mesh is made from woven or welded wire, which makes it a strong and durable material that can withstand heavy loads and impact without breaking or bending. This makes it an ideal material for machine guarding, as it can protect workers from potential hazards and prevent damage to machinery. Visibility and Airflow. Wire mesh allows for visibility and airflow, making it an excellent solution for machine guarding. This feature will enable workers to see the machinery and equipment they are working with and provide proper ventilation. Workers need to have a clear view of the machinery they are working with to avoid accidents, and wire mesh allows this while also providing adequate ventilation. Cost-Effectiveness. Compared to metal, wood, or concrete options, wire mesh is lightweight, easy to install and maintain, and can be custommade to fit any space and application. Less material means a lower cost when incorporating mesh versus a solid material.

MARCH 2024 | FENCE NEWS USA

Customizable. Wire mesh partitions can be customized with different colors and designs to fit any facility’s or building’s aesthetic, making it an attractive option for machine guarding. Aesthetics may seem like an insignificant aspect of industrial machine safety; however, it plays an essential role in creating a safe and productive work environment in multiple ways, including: • Improved Visibility: A well-designed and aesthetically pleasing machine can improve visibility, making it easier for workers to identify potential hazards and operate the machinery safely. • Enhanced Comfort: A comfortable and visually pleasing work environment can help to reduce stress and improve the overall mood of the workers, which can lead to increased productivity and fewer accidents. • Better Organization: A well-organized and visually pleasing machine layout can help workers quickly and easily identify the different parts of the machinery, reducing the risk of accidents. • Branding and Marketing: An aesthetically pleasing, well-designed machinery area plays a role in branding and marketing, reflecting positively on the company to customers and visitors.

Safety Safety is, obviously, at the heart of all machine guarding designs. Wire mesh partitions offer several safety benefits, including their ability to absorb impact, reducing the risk of injury in a collision. Unlike solid partitions, wire mesh partitions are less likely to cause harm in a collision because they can bend or flex upon impact and dissipate the energy, reducing the force of impact. Niemeyer says as an Original Equipment Manufacturer (OEM), SpaceGuard Products specializes in producing several nationally recognized brands, including FordLogan Woven Wire Mesh Partitions, BeastWire Mesh Guarding and RageWire® Robotic Automation Guarding. “We have standard materials for these brands, providing flexible configurations, cost savings, and quick lead times for our customers’ projects.” Learn more at spaceguardproducts.com.

POST DRIVERS

FENCENEWS.COM | MARCH 2024

Digger Specialties Inc. Announces the Launch of Westbury® Pro Rewards

Digger Specialties Inc. (DSI), the leading manufacturer of aluminum railing in North America, has launched an extensive contractor rewards program. Developed for deck builders and remodelers, Westbury Pro Rewards provides cash rewards, marketing support, job leads and other benefits for professionals who purchase Westbury aluminum railing systems. Deck builders can enroll in the Westbury Pro Rewards program and begin earning cash rewards and other benefits upon enrollment. Those who enroll in the program and take part in DSI’s Westbury installation training program can achieve ‘Certified Master Pro’ status and earn higher rewards and added benefits upon completion of the training. Certified Master Pros are also eligible to register for a 7-year labor warranty for properly installed and completed projects. The program is designed to make participation easy and simple. Deck builders who wish to learn more about Westbury Pro Rewards or enroll in the program can get additional information by visiting westburyprorewards.com. DSI’s Westbury aluminum railing is available in the most extensive group of designs and systems available in the industry. Westbury aluminum VertiCable and Veranda glass infill railing systems are designed to offer uninhibited views. Tuscany, Riviera, and Montego aluminum railing designs feature distinctive profiles for classic to contemporary elegance. For those who wish

Westbury VertiCable aluminum cable railing

to have the benefits of aluminum railing but want screened-in spaces, Screenrail presents another option. Westbury ADA railing is designed to facilitate easy access for disabled individuals and those with mobility issues. Westbury railing systems are available in an industry leading 12 standard colors with smooth or textured surfaces to choose from and are covered by DSI’s lifetime limited warranty. “We are excited to offer the Westbury Pro Rewards program to our many loyal deck builders who purchase and install Westbury aluminum railing,” says Larry G. Boyts, DSI vice president of sales and marketing. “Our business objective is to offer the industry’s premier brand of aluminum railing while rewarding professionals who purchase our products.” Learn more at diggerspecialties.com.

Eva-Last Expands Reach in U.S. and Canada Since its official inception in the American market, Eva-Last has made significant headway securing meaningful partnerships with key industry players such as Goodfellow Inc. – a predominant force in the Canadian building materials market. Eva-Last’s global success and the demand for high-quality, yet affordable alternative building materials continues to drive the notoriety of Eva-Last decking, cladding, flooring, fasteners, and accessories. Since claiming ownership from Fortress in August 2023, the company has received an enthusiastic reception, experiencing better-than-anticipated growth. “We are delighted with the upward trajectory, which is testament to the relationships and great work of our newly formed and highly skilled executive team,” says Bill Ross, SVP sales and marketing of Eva-Last Americas. “With the ingenuity of our outdoor composite products and having proven their durability around the world, we are perfectly positioned for growth.” As respected distributors of building products, companies like Goodfellow Inc. are not only attracted to Eva-Last’s proven product range but also to the company’s innovative approach to providing effective building solutions that meet market demands. “Goodfellow is proud to partner with Eva-Last in the distribution of their composite decking products in Canada. Combining Eva-Last’s innovative products with Goodfellow’s service and expertise in coast-to-coast distribution will certainly provide our customers with a winning solution for decking projects starting this spring,” states Olivia Goodfellow, director, marketing and communications of Goodfellow Inc. – a primary Canadian distributor of Eva-Last building products. “With a steadily growing distribution network, Eva-Last confirms its commitment to expanding its reach in the Americas market, catering to consumers who want reliable, safe, eco-friendly and natural-looking building solutions,” states Marc Minne, CEO of Eva-Last. Learn more at eva-last.com.

Outdoor Living Supply Acquires The Rock Place Outdoor Living Supply (OLS), a distribution platform with a focus on outdoor living products and solutions, announced today that it has acquired The Rock Place, a full-service distributor of hardscape, natural and manufactured stone, porcelain and landscape products. This acquisition expands OLS’ footprint into Tennessee, adding four strategic locations in the greater Nashville market. Founded in 2008, The Rock Place is owned by Lee and William Marbet. Lee currently oversees operations and will continue in a regional leadership role at OLS, ensuring continuity for customers, suppliers, and employees. “We are thrilled to welcome The Rock Place to the OLS family of companies,” says Brian Price, CEO of Outdoor Living Supply. “The Rock Place has built an 68

MARCH 2024 | FENCE NEWS USA

exceptional team and shares our commitment to customer service and growth vision. This partnership provides us with an exciting runway for expansion in middle Tennessee.” “Over our 15-year history, we have taken The Rock Place from a single retail location to a leading regional distributor,” adds Lee Marbet, owner of The Rock Place. “This partnership with OLS will provide us the platform and resources needed to reach the next level, creating growth, additional value and expanded opportunities for our employees and customers. We are excited to start this next chapter.” For more information, visit outdoorlivingsupply.net.

Lumberman’s Wholesale Inc. Expands Distribution of Envision Outdoor Living Products Decking Lumberman’s Wholesale Inc. (LWI) a two-step distributor of specialty building materials in the Midwest, will offer decking and railing from Envision Outdoor Living Products from a second location — Montgomery, Illinois. LWI will offer all of Envision’s composite decking collections, including Distinction, Expression, and Ridge Premium capped composite decking and EverGrain uncapped composite decking, as well as Fairway aluminum, steel, composite, and vinyl/PVC railing. The additional LWI supply location allows Envision to expand its reach in the greater Chicago market, as well as northern Illinois and southern Wisconsin. “We’re thrilled to grow our relationship with Lumberman’s Wholesale and are looking forward to building off of our mutual success at their St. Louis-area location that opened in 2023,” says Kyle Warwick, director of sales for Envision Outdoor Living Products. “LWI’s stellar reputation, strong core values, commitment to customer service, and product expertise make them an ideal partner to help Envision reach our full potential in the region.” Family-owned and -operated, Lumberman’s Wholesale Inc. has been serving dealers in the Midwest since 1980, expanding over time to serve dealers in 21 states. “We are beyond pleased with the customer reception of and our early success with Envision at our St. Louis warehouse,” says Jeff Esposito, owner of Lumberman’s Wholesale Inc. “With Envision’s dealer and contractor programs, new Cool Tread decking, and the recent ‘2023 Best Composite Decking’ recognition from Consumer Reports, we look forward to introducing their products to our network of dealers and contractors serviced from our Montgomery warehouse.” For more information, visit lwisupply.com or envisionoutdoorliving.com.

Envision_Ridge Premium in Sandstone with P310 railing with Mesh Infill

FENCENEWS.COM | MARCH 2024

A Closer Look at My Workshops from FENCETECH ’24 FENCETECH ‘24 was the largest and most energetic convention I’ve ever

by Tom Luby, owner of Profit Builders International

do this by being professional in appearance, being ready with answers,

attended. And that’s saying a lot since I’ve been part of conventions for

or being willing to find the answers if you don’t know them right way,

over two decades. Congratulations to the team: Brad Howard, current AFA

being prepared with samples, brochures, and product guarantees and full

president, Bobby Batchelor, AFA past president, Nick Rike, AFA director of

knowledge of the product. Help them understand you are not the enemy;

professional development, and, of course, Mike Reed, executive director

you are there to help them find the solution to the problem.

of AFA. These guys, along with the AFA team of professionals, make

The third step is the holy grail of salesmanship. You must earn their

this wonderful event possible. It takes thousands of hours of work and

trust. If your prospective customer truly trusts you, your job is done. They

dedication to pull off these events.

will buy from you and your company no matter the price. If there is a big

I’d like to give a little background on the two topics I shared at FENCETECH ‘24. I spoke about value selling and how to close the most

difference in price, they will ask you about it, giving you the opportunity for another look, and to gain the sale.

fence sales at a profitable margin. I also touched on how to turn accounts

Another sales tool I discussed at FENCETECH was backward selling.

receivable into cash as quickly as possible and restore a positive cash flow

Automobile dealerships have successfully used technique this for decades.

to your fence company. In my second talk, I discussed a sales tool called

It’s the process of removing obstacles, or negative impacts of the value

backward selling, the process of removing obstacles to increase sales.

sale, beforehand to help you close more sales than ever.

Looking further into the value selling technique, there are three things

Financing had always been a major obstacle for car sales, especially

every customer wants: the best quality product, the best service, and the

new cars. People thought they would not qualify for a new car loan, so

lowest price possible. The truth is no one can offer all three. This includes

they never even shopped new car dealers. Knowing this the dealerships

Lowe’s, Home Depot, WalMart and Amazon. Therefore, get off the price

marketing their stores as anyone can get financing to remove that obstacle

pressure cooker. Offer the best quality and the best possible service at a

beforehand. Maybe offering financing could also work for the fencing

fair price. Make money and get paid for your valuable time, great products,

industry, for example.

service, and knowledge of the fence industry. Value sales is a three-step process. First, get your customer comfortable.

Both of my seminars were packed with a lot of information and tips, and I’m thankful for those who took time to be there in person. For anyone who

All sales begin as a somewhat adversarial process. It is human nature to

did not have the opportunity to attend, please contact me for guidance on

not trust anyone trying to sell you something. Therefore, you must achieve

these topics, or any topic that is impactful for the fence industry.

a comfort level with the potential customer before it’s possible to move to step two, which is to gain your perspective customer’s confidence. You

Tom Luby has helped hundreds of contractors within the fence industry achieve success with maximum profitability and efficiency. With over 25 years of experience consulting in the fence industry, he developed the “Roadmap for Success”, a program that can help contractors succeed. The program is available on CD, along with the sales and marketing guide “The Close” by contacting him at: Profit Builders International 3421 10th Lane West, Palmetto, Florida 34221 www.profitbuilder.org | tluby@profitbuilder.org 941-981-3677

MARCH 2024 | FENCE NEWS USA

FastenMaster Introduces GameChanging HurricaneReady Fastener FastenMaster, a renowned industry player in the structural screw domain, has launched FrameFAST, an innovative fastening solution equipped with the patented TORX ttap drive system. The introduction of this groundbreaking product aims to revolutionize the home building, remodeling, and deck building sectors by offering professionals a more efficient and effective method of securing structures. FrameFAST replaces many commonly used hurricane ties, installing five times faster without the need for compressors, nailers, and hoses. The new 50-piece. box and 250-piece. bucket will include a free alignment guide ensuring a code-compliant connection and TORX ttap driver bits that deliver a wobble-free drive. The new fastener is certified for attaching deck joists to carrying beams and continuous load path applications including securing roof trusses, wall studs and plates. Backed by FastenMaster’s exclusive ProjectLife Guarantee, FrameFAST is guaranteed for the life of the project and is approved for use in ACQ pressure treated wood. Learn more at FastenMaster.com.

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www.G8Pro.com FENCENEWS.COM | MARCH 2024

t n e m e g a r n Ma orne C

TIPS FOR EFFECTIVELY HANDLING CUSTOMER COMPLAINTS

In the dynamic world of business, customer complaints are inevitable. No one likes dealing with difficult customers, but complaints can come from even your best customers. How a company handles complaints can significantly impact its reputation, customer loyalty and even their bottom line. Experts say the key to dealing with customer complaints effectively is to view these interactions as an opportunity for growth and improvement by following proven guidelines: 1. LISTEN ACTIVELY. When a customer expresses dissatisfaction, the first and most crucial step is active listening. Train yourself and your team to listen attentively, allowing customers to voice their concerns fully. Understanding the issue from the customer's perspective is the foundation for effective resolution. 2. PUT YOUR EMOTIONS ASIDE. Whether it's a friendly lady trying to simply tell you how to do your job better or a disgruntled customer ready to erupt in rage, the best way you can handle any customer sharing a complaint is without your personal emotions getting in the way. Calmly listen and calmly reply without having an emotional reaction. 3. EMPATHY BUILDS BRIDGES: Empathy goes a long way in diffusing tension and building rapport. Express genuine concern and understanding. A simple acknowledgment of the customer's frustration can set the tone for a positive resolution process. 4. THANK THE CUSTOMER. Genuinely express your appreciation to the customer for alerting you to their problem and giving you the chance to resolve it. 5. SWIFT RESPONSE: Time is of the essence when it comes to customer complaints. A prompt response demonstrates commitment to customer satisfaction. Implement efficient systems to track and address complaints in real-time. Timely resolution not only satisfies the customer but also prevents the escalation of the issue. 6. APOLOGIZE WITH SINCERITY: A sincere apology can turn a negative experience into a positive one. Ensure that apologies are genuine, specific, and devoid of excuses. Take responsibility for any shortcomings and convey a commitment to resolving the issue. An apology is a powerful tool in rebuilding trust. 7. TRANSPARENCY BUILDS TRUST: Be transparent about the steps being taken to address the complaint. Customers appreciate honesty and openness. Keeping them informed about the resolution process fosters trust and reassures them that their concerns are being taken seriously. 8. LEARN AND IMPROVE: Every complaint is an opportunity to learn and improve. Encourage a culture of continuous improvement within your organization. Analyze patterns in customer feedback to identify systemic issues that may need attention. Use complaints as a source of valuable insights for refining products, services, and internal processes. 9. EXCEED EXPECTATIONS: Turn a negative experience into a positive one by going the extra mile. Consider offering a goodwill gesture, such as a discount, a complimentary service, or an extended warranty. By exceeding customer expectations in the resolution process, you not only retain their loyalty but also showcase a commitment to customer satisfaction. 10. MOVE ON: Don’t dwell on customer complaints once you’ve taken the right steps to resolve the issue. Most businesses are bound to get a complaint from time to time, and you can't please everyone. Ultimately, it's not the absence of complaints that defines excellent customer service, but rather how effectively and empathetically they are resolved.

MARCH 2024 | FENCE NEWS USA

GEAR UP FOR PEAK BUSY SEASON

As the fence industry braces for the approaching peak season, owners and managers get ready to shift into high gear. With demand (hopefully) on the rise, strategic preparation is key to ensuring a successful operation during the busiest time of year. Here’s a great checklist to make sure you and your business are ready to maximize productivity – and revenue—before warmer weather arrives: INVENTORY CHECK: Conduct a thorough inventory check to identify any shortages or items nearing depletion. Anticipate the demand for various types of materials and ensure you have sufficient stock to meet the needs of your clients promptly.

CUSTOMER ENGAGEMENT: Clear communication is crucial during the busy season. Keep clients informed about project timelines, potential delays, and any changes in scheduling. Proactive communication fosters trust and helps manage client expectations.

STAFFING AND TRAINING: Evaluate your current staffing levels and consider hiring additional team members if necessary to meet the demands of the season. Once your team is in place, invest time in training sessions to ensure everyone’s skills meet your standards, including the areas of safety and customer services.

ADAPT TO MARKET TRENDS: Stay abreast of market trends and adapt your offerings accordingly. Whether it's incorporating eco-friendly materials, embracing new design trends, or integrating smart fencing solutions, aligning your business with current market preferences can give you a competitive edge during the peak season.

OPTIMIZING PROJECT MANAGEMENT: Efficient scheduling is the backbone of a busy, successful company, and is even more important as demand increases. Implement a streamlined project management system that allows for optimal allocation of resources, tracks project progress, and ensures deadlines are met.

SAFETY FIRST: A busy season leads to a faster work pace, making safety a top priority. Conduct safety training sessions, remind your team of best practices, and ensure that all safety equipment is in good condition.

EQUIPMENT MAINTENANCE AND UPGRADES: Prior to the busy season, conduct a thorough inspection of all tools and machinery. Perform necessary maintenance and consider upgrading equipment if needed. This ensures your team can work at peak performance without delays.

Being well-prepared for the demands of peak season also builds a foundation for sustained growth and client satisfaction throughout the rest of the year.

MARKETING AND PROMOTION: Leverage the increased peak season interest/need by intensifying your marketing efforts. Implement targeted advertising campaigns, utilize social media platforms, and showcase your portfolio of completed projects. Highlight any special promotions or discounts to attract new clients and retain existing ones. FENCENEWS.COM | MARCH 2024

PWT Launches Partnership With NADRA And New AIA Course PWT, creator of the world's first manufacturer-treated laminated veneer lumber (LVL), has announced two exciting new initiatives to empower decking professionals; its membership to the North American Deck and Railing Association (NADRA) and a new American Institute of Architects (AIA) accredited course through Hanley Wood University. Both extend PWT's commitment to equip this professional community with the knowledge and resources they need to thrive in a constantly evolving construction industry landscape. "As an industry leader, PWT recognizes the importance of providing architects, designers, engineers, and builders with access to high-quality educational tools that enhance their skills and practice,” says Duane Smith, PWT's VP of marketing and business development. “This will be an invaluable resource for professionals looking to accomplish elevated design and performance goals in future projects using the best products available." Now available, the AIA-accredited module, "A Brief History of Deck Substructure Materials and the Potential of Treated LVL," describes the ways homes and decks are impacted by outdoor elements and the advancement of substructure material, including PWT™ Treated LVL. This premium option offers the best of both worlds: the ease of working with wood and the strengths one would expect when

working with steel or aluminum. Thanks to its treatment with the proprietary TRUCORE® technology, PWT Treated LVL also has an industry-leading 25-year limited warranty. The program can be accessed via the PWT website and at Hanley Wood University, and participants will earn 1.0 learning unit credit upon completion. As a demonstration of PWT's ongoing commitment to providing superior solutions, PWT has joined forces with NADRA, the leading trade group for the North American deck and railing building industry. This partnership highlights both entities' shared alignment for helping deck builders set their work apart and grow their businesses by providing unparalleled resources in the community. "This partnership is an important part of our dedication to leading the industry with a growth mindset,” adds Smith. “Joining NADRA allows us to further support deck builders by connecting them with a like-minded community and providing them with the tools they need to excel." With this membership and accredited course, PWT equips professionals with the knowledge, resources, and support they need to deliver outstanding results and create exceptional outdoor living spaces. To learn more about how PWT is pushing EWP standards forward with the world's first manufacturer-treated LVL, visit pwtewp.com.

Superior Plastic Products Announces New Name and Strategic Changes Superior Plastic Products, Inc., a New Holland, PA based manufacturer of vinyl fencing and railing, has announced strategic changes for 2024, including the new name of Superior Outdoor Products. In addition to the PVC fencing and railing lines, Superior Outdoor Products will also offer aluminum fencing and low-maintenance decking and trim products. These include several product lines acquired from Leola, PA-based Cardinal Building Products. “Our new name reflects both our continuing commitment to setting a standard for high-quality, low-maintenance building materials for outdoor spaces and our expanded portfolio of products,” says Javan Lapp, CEO. “Our vision is to provide excellent customer service and a consolidated product portfolio for builders and installers throughout our operating region.” Superior Outdoor Products’ leadership team consists of long-time employees of the company, including Bob Dressler, Andrew Smucker, and

Bob Barney. Bob Dressler, President, came on board in 2020, Andrew Smucker, Director of Sales, has been with the company since 2010 in sales roles of increasing responsibility, and Bob Barney, Plant Manager, has been a manager in the Superior manufacturing plant since 2017. “Continuity and experience were important to us when selecting Superior Outdoor Products’ leadership team,” says Lapp. “Their company and market knowledge will allow us to develop and improve products to specifically meet the needs of Superior customers.” Superior Outdoor Products will continue to manufacture vinyl fencing, railing, profiles, and accessories as well as distribute aluminum fencing, KOMA building and porch products, DuxxBak decking, Clubhouse decking, and FootingPad. Learn more at superiorplasticproducts.com.

Top Rail Fence Opens First Indiana Location Top Rail Fence, the on-time professionals in fence design, quality, installation and service, has opened in Indianapolis, its first location in Indiana. Owner Andy Deck hopes his fencing company's reliable service will build a solid referral business and will work to better the community. "I have lived in this area all my life, and I want to make sure we are a trustworthy fencing company that does great work and provides reliable service," Deck says. "I am excited about the opportunity to start something new here and build my Top Rail Fence location into a business known for giving its clients an outstanding customer experience." Deck, a graduate of Indiana University, already serves his community as a firefighter with the Indianapolis Fire Department, where he has worked for more than 20 years. He co-owned an Alloy Wheel Repair franchise in Indianapolis from 2009-2016. "Having previously owned my own company, I understand the commitment necessary to make a business successful," he says. "It's not something you can take lightly. It requires hard work and determination. I know the friendly people here in the Indianapolis area will welcome this new endeavor and applaud our reliability." Learn more at toprailfence.com/locations/north-indianapolis/.

MARCH 2024 | FENCE NEWS USA

RIG-MOUNTED POST DRIVER HP1000SS ULTRA HEAVY DUTY HIGH POWER-TO-WEIGHT RATIO ONE MAIN MOVING PART LOW-FLOW REQUIREMENT • High-impact force • Uses less than 8 GPM • Patented accumulator reduces recoil, adds power • 6” driver tool standard • Near perfect center of gravity • Highest hitting force per pound of tool • Self lubrication prevents damage • Closed circuit hydraulics creates no exhaust • Drives wood and steel up to 6” diameter, guard rail and more • Drives stakes, rods and pins • Runs off of skid steer loaders and tractors • Can be slung or hard-mounted • 1 year parts and labor warranty Dimensions: 40 x 18 x 12 (main body without quick-mount plate) Weight: 496 LB w/quick-mount plate & tool

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FENCENEWS.COM | MARCH 2024

FAMILY-OWNED MILLS LED TO A FENCE EMPIRE The Lau family are leaders in the wood, fence, and railing industries. Jason Lau’s family has operated a sawmill in China for three generations, expanding over time to include several companies in the wood business. Today, Fence Empire encompasses eight companies: ProRail, FeShield, FeDek, Ameritimber, AmeriRail, JapCedar, Americraft and AmeriGuard. Jason’s grandfather, Zhongshan Lau, started the small family-owned workshop, Lau’s Sawmill, in 1952, to make semi-finished boards. “After creating basic furniture in our sawmill for many years, my family’s factory expanded,” explains Jason. “In 1980, they obtained a large amount of land to plant trees to secure raw materials. The name of the sawmill changed to Senzi Wood. My father, Quanlai, and my brother, Xiangyang, operated the company after my grandfather passed away. We began making fence pickets, rail, posts, dimensional lumber and tongue and groove in 1996 for US companies through China state-owned import and export companies. In 2009, we applied for export permit and began our international business.” Thanks to the family’s mills in China, they have access to valuable Japanese cedar, allowing them to manufacture cedar fence pickets to US markets. “Soon, we began receiving orders in large quantities for our Japanese cedar pickets, propelling us to a leadership position in the fence industry,” he explains. To overcome the time difference and ensure they could serve customers to a high standard, Jason moved to California, and they established Fence Empire in 2017. It is the umbrella company for the family’s wood business and services distributors and building supply stores. “Our ownership of these companies showcases our commitment to providing a comprehensive range of fencing solutions, catering to the diverse needs and preferences of our customers,” Jason says. “We have always been committed to developing extraordinary relationships with our customers, propelling our expansion. We provide what our customers need. Thanks to our sawmills and manufacturing facilities, we can meet a variety of needs within the fence and railing industries and ensure quality. Our products are from our mills directly to market.” Product quality is the lifeline of the company. They strictly ensure their product fits the standards and drawings agreed upon so that the customer receives exactly what they need for their project. “We offer a variety of Japanese cedar grades, each one offering unique characteristics and uses,” Lau says. “Our family is proud of our reputation for quality, and we work tirelessly to ensure each customer’s order is filled accurately and in a timely manner. Quality control is vital to our business; it’s one of the key factors in our success.” “I am proud of our family-owned company and to carry on our entrepreneurial spirit,” Jason says. “We’re honored to serve the American lumber market.” For more information, visit fenceempire.com.

FENCE EMPIRE COMPANIES 76

JapCedar Japanese cedar fencing solutions

AmeriTimber Timeless and sturdy timber fencing options

AmeriRail Modern railings designed for aesthetics and safety

ProRail Precision-engineered railings for enhanced safety

AmeriCraft Handcrafted fencing for a touch of artistry

FeShield Protective fencing with a focus on durability

FeDek Innovative and durable decking solutions

AmeriGuard Security-focused fencing solutions

MARCH 2024 | FENCE NEWS USA

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MARCH 2024 | FENCE NEWS USA

intense strong. classy. privacy made-to-order.

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Ultra and the picket caps logo is a registered trademark of Ultra Aluminum Manufacturing Inc.| MARCH 2024 FENCENEWS.COM

Peerless Fence Group Announces Executive Changes Peerless Fence Group, one of the largest fence companies

addition to key operational and commercial initiatives.

in the Midwest providing customers both residential

Prior to joining Peerless, Greenhagel held senior roles in

and commercial installation services and materials,

the exterior construction market with Barrette Outdoor

has appointed Roger Greenhagel as the company’s

Living, Tando and US LBM. “With such a long history and

new president. Dean White, current CEO and founder,

stellar reputation in the industry, I am proud to partner

will assume the new role of executive chairman.

with Dean and the entire Peerless team to lead the

These executive changes will help position Peerless to

company into its next phase of growth from a position of

accelerate its growth and continue a dedication to a

strength,” says Greenhagel.

superior customer experience centered on the ideals of Roger Greenhagel Peerless Fence Group president

Dean White Peerless Fence Group CEO and Founder

Peerless’ appointment of Greenhagel is part of a longterm strategy to build a leading management team that

quality, service, and integrity. As executive chairman, White will remain involved in

includes the top senior talent from across the industry. In

strategic initiatives, partner relationships and helping

addition, Peerless continues making strategic investments

Peerless continue as an industry thought leader in the

in technology and systems to build a scalable platform

fencing installation and material sales market. “I couldn’t

that will serve as a foundation for continued growth and

be more excited for Peerless’ next chapter as Roger moves

expansion. “In an industry that has seen rapid growth and

into this leadership role utilizing his extensive industry

numerous changes over the last few years, I am thrilled

experience and track record of growth. It is really inspiring

that we are assembling the strongest team in the market

to see how far Peerless has come and I look forward to

that will position us as an innovator delivering a leading

carrying on the legacy and tradition of the company with

customer experience driven by technology and data,”

this incredible team,” saus White.

adds White.

Greenhagel joined the company in early 2023 and has

To learn more, visit peerlessfence.com.

been serving as vice president of material sales, focused on building Peerless’ growing material sales business. in

New Castle Steel, Inc. and AdvantageLumber.com Form Strategic Dealer Partnership New Castle Steel, Inc. has formed a strategic dealer partnership with

AdvantageLumber.com founder and CEO Rob Pelc adds, “We are excited to

AdvantageLumber.com, a global leader in wood decking, lumber, prefinished

offer our customers across the US and Canada quick access to a competitive,

flooring, and other luxury building materials.

affordable steel joist system for residential and commercial applications.”

This partnership will make New Castle Steel deck framing products more

New Castle Steel is a leading manufacturer of light gauge steel framing

readily available online and nationwide via Advantage Lumber’s website and

for the outdoor living industry with a reputation for expertise and building

four warehouses located throughout the United States. Advantage Lumber

strong relationships with clients and supply partners across the construction

will ship New Castle Steel orders directly to customers’ homes or job sites,

industry. With over 20 years of experience, New Castle Steel offers a level of

with many orders qualifying for free shipping. Advantage will ship the steel

safety and durability unmatched by any other steel framing product on the

deck frames either by itself or along with surface decking, railing, and other

market. Their manufacturing facility, distribution center, and corporate offices

luxury building products.

are located in Marietta, Georgia, with dealers available nationwide.

“We are excited to partner with a national retailer like Advantage Lumber.

Advantage Lumber was founded in 1992 and was among the first

Our company values and service expectations are closely aligned, and they

companies to sell building materials online. With over 680,000 square feet

are staffed with a team of knowledgeable experts ready to assist with New

of manufacturing and distribution space, the company supplies end users,

Castle Steel framing questions and orders. The addition of online ordering

contractors, retailers, and other distributors worldwide with affordable luxury

capabilities will allow us to reach and serve more customers nationwide and

building materials.

grow awareness for steel framing as a superior alternative to wood frames.” says Jason Alloway, founder and president of New Castle Steel, Inc.

MARCH 2024 | FENCE NEWS USA

Learn more at ncsteel.com.

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Standard Paints, Inc. Reintroduces EZ Kleen Multi-Purpose Cleaner Standard Paints, Inc., a leader in industrial coatings and manufacturer of Wood Defender, announces the reintroduction of an innovative product, EZ Kleen MultiPurpose Cleaner™. It is specifically formulated to address and clean stain overspray on non-porous surfaces. “EZ Kleen is designed as the perfect companion to our flagship oil-based exterior wood stain, Wood Defender,” explains Laurel McEuen, director of marketing with Standard Paints, Inc. “This marks a significant expansion in our product line.” EZ Kleen has exceeded its initial purpose of removing stain overspray, and it also effectively removes dirt, grime, and grease from a variety of surfaces. Ideal for use on windows, gutters, vehicles, and beyond, EZ Kleen is a versatile solution for both commercial and residential applications. In response to customer feedback, EZ Kleen is now available in two sizes: a 5-gallon option for large-scale commercial projects and a 1-gallon size suitable for smaller tasks and domestic use. “It contains a new and

Clay Shoot Carolinas Fence Association March 8 Richmond, South Carolina carolinasfence1@gmail.com

West Coast Fence Show ‘24 September 5 – 7, 2024 Peppermill Resort, Spa and Casino, Reno, Nevada westcoastfenceshow.com

Wood Defender Training Class March 22 • April 26 • May 17 • June 28 July 26 • August 16 • September 27 October 25 • November 22 Mansfield, Texas wooddefender.com

The Fence Show The Fence Show & Security Expo 2024 September 11-13, 2024 Las Vegas, Nevada Fenceshow.com

Spring Super Summit at JobNimbus | Thornton Fence Consulting Group Salt Lake City, Utah March 24 – 26 fenceconsultinggroup.com

By the Sea Carolina Fence Association September 19 – 21 Kiawah Island, South Carolina carolinasfence1@gmail.com

Family Baseball Night Carolinas Fence Association May/June (date TBD) carolinasfence1@gmail.com 2024 CLFMI Summer Meeting July 16 – 20 Suncadia Resort Cle Elum (Seattle), Washington chainlinkinfo.org

improved formulation that is APEO-free, underscoring our commitment to environmental responsibility and user safety without compromising on effectiveness,” says Alix Glodich, vice president of research and development. The recommended dilution is a ratio of one-part EZ Kleen to two parts water, though it can be used at full strength for more demanding challenges. Its formulation ensures it is safe for all surfaces, addressing a common concern with other degreasers that can damage glass or strip paint. “As with all cleaners, we recommend a test patch first, particularly on painted surfaces, to guarantee compatibility,” McEuen says. “Just as we set the standard in protective wood care with our Wood Defender premium oil-based exterior wood stain, EZ Kleen is poised to do the same for cleaning and maintenance.” The new range of EZ Kleen sizes and formulation are available now. For more information, visit wooddefender. com or contact Standard Paints customer service team at 800-658-KOTE.

MARCH 2024 | FENCE NEWS USA

Women in Fence Carolina Fence Association September 21 Kiawah Island, South Carolina carolinasfence1@gmail.com Farm Fence Forum 2024 October 3 – 5 Worthington, Indiana farmfencesolutions.com

Fall Super Summit at Fortress Building Products Thornton Fence Consulting Group Garland, Texas October 13 – 15 fenceconsultinggroup.com 2024 CLFMI Annual Meeting November 11 – 15 Hotel Sofitel Washington, DC chainlinkinfo.org International Pool/Spa/Patio Expo November 12 – 14 Kay Bailey Hutchison Convention Center Dallas, Texas poolspapatio.com 2nd Annual Fence Business Conference Thornton Fence Consulting Group December 1 – 4 Shangri-La Resort Monkey Island, Oklahoma fenceconsultinggroup.com If you have a fencing industry event you’d like included in an upcoming issue, please email the information to: editor@fencenews.com.

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MARCH 2024 | FENCE NEWS USA