BOOST YOUR PROFITS WITH FENCE STAINING An easy way to add beauty and durability to a fence. Fence staining has become one of the most profitable add-on sales in the fence industry. Homeowners across the country are becoming more interested in what they can do to protect the investment of their new or existing fence. Fence staining increases the curb appeal of the property, preserves the fence by sealing and waterproofing the wood resulting in added life to the structure. A properly applied one-coat application of Wood Defender Fence Stain will add two to six years of life to the structure, resulting in residual income for the contractor that establishes a maintenance plan with their customer.
Standard Paints, Inc. has specialized in manufacturing industrial coatings and stains since 1952. They provide the technology and manufacturing capability to build all types of coatings. For exterior wood protection, they offer their Wood Defender oilbased penetrating formula. All of the Wood Defender Fence and Exterior Stains are built on-site at their manufacturing facility in Mansfield, Texas with the highest quality raw materials and stringent quality control measures.
EASY TO APPLY. There is no wrong way to apply Wood Defender Fence and Exterior Stains. They can be applied with a brush, roller, pump sprayer, backpack sprayer, airless paint sprayer, or a Wood Defender commercial spray system. The common goal that needs to be consistent with any application method is saturation of product. If properly applied, the product will last well beyond the warranty period. With a one coat application the homeowner will receive a uniform application with no runs, drips or visible lap marks, no back-brushing required. All of the Wood Defender Stains are mildew resistant and are formulated with ultraviolet inhibitors to stabilize the wood color and provide long-lasting wood protection. When applying a maintenance coat, simply apply another coat to rejuvenate the appearance of the structure if no mold or mildew is present. Stripping of product and extensive pressure washing is not required with Wood Defender Fence and Exterior Stains. This is a strong 30
FEBRUARY 2021 | FENCE NEWS USA
benefit for contractor increasing job-site efficiency and the homeowner as they do not have to pay for cleaning and preparation to have their structure resealed. EASY TO CLEAN. EZ Kleen, a concentrated degreaser and cleaner, is specifically formulated to remove stain overspray from an array of nonporous surfaces, including windows, gutters, downspouts, and air conditioning units. When used immediately after stain contacts a porous surface such as concrete, stone, or brick, it’s proven effective in removing overspray from such porous substrates. LONG-LASTING. Wood Defender products are backed by a written warranty. As the products age over time, they do not blister, crack or peel like film-forming stains. The oil-based penetrating stains aid in the reapplication process. They offer multiple formulas and a wide variety of color options to satisfy the needs of contractors and their customers. The Wood Defender Fence Stain and Seal and the Wood Defender 200 Series Stain and Seal is manufactured in both transparent and semi-transparent formulas. Technology has aided in evolving the Wood Defender manufacturing process over the last 25 years. Technology has provided improved raw materials such as U.V. inhibitors and a proprietary mildewcide and fungicide package in the Wood Defender brands. The Wood Defender Fence Stains are formulated for fences and standalone, non- traffic structures. The Wood Defender Transparent Fence Stain and protectant utilizes ultra-fine trans-oxide pigments to highlight the wood’s grain and other positive characteristics, and increase resistance to UV rays. This product is often the preferred product for new cedar fences. All transparent fence stain carries a two- year warranty and often lasts up to four years, depending on the application rate. The Wood Defender Semi-Transparent Fence Stain is the best-selling Wood Defender product, earning it “The Contractor’s Choice” stamp of approval. The stain’s unique pigment combination is formulated to act as a protectant against UV rays and provide better coverage overall in one easy coat with no runs or drips. It excels on aged structures that have to be cleaned prior to application but also performs well on new wood surfaces. All of their semi-transparent fence stain is backed by a three-year warranty and often lasts up to six years, depending on the application rate. Continued on p30