Fence News, USA - April 2021 Issue by fencenewsusa

APRIL 2021

w w w. f e n c e n ew s . c o m

with Mike Levy National Metal Industries

Decks Railings In This Issue Spring Your Business Forward NEVER FORGET: Matching Veterans with Private Sector Jobs

Sterling Group Forms New Platform FENCENEWS.COM | APRIL 2021

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APRIL 2021 | FENCE NEWS USA

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FENCENEWS.COM | APRIL 2021

If You Can Dream It... We Can Build It. We offer Wood, Virgin PVC Fences, PVC Bends, Welded PVC Gates, Ornamental & Chain Link Fences. Superior quality, service, reliability & variety!

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Throughout the Northeast, preferred fence contractors and distributors turn to Interstate Wholesale Fence for job lot to truckload orders. With convenience and speed, we will personally deliver our high-quality products directly to your yard or job site within our delivery area, using our fleet of trucks and piggyback moffits. Call today to discover all the advantages Interstate Wholesale Fence has to offer.

631-842-4488 • Toll Free: 1-866-GO-FENCE • www.interstatevisions.com 1084 Sunrise Highway, Amityville, NY, 11701 6

APRIL 2021 | FENCE NEWS USA

W E N D O PR UCT

Hydraulic, Hinge-Closer System Tested to 500,000 Cycles SELF-CLOSES HEAVY-DUTY GATES FROM 180º MAINTENANCE FREE – POWERFUL HIDDEN HYDRAULICS THAT DON’T LEAK

TO OVER 500 D ,00 TE S E 0 T

CLOSE CYCLES! / N PE O

The new, robust SureClose® 180° – patented, two-part hydraulic hinge and closer system. The pair of hinges, when used together, will self-close gates weighing up to 180 lb.* • Backed by a NEW industry best 5 Year Warranty** • Highly Adjustable – vertical, horizontal, closing force and final snap action. • Anti-back slam feature gradually slows opening gate speed after 90°, preventing damage. • Models available in aluminum and steel brackets. Both can be screwed-on or welded-on. • Serviceable – replacement hydraulic piston cartridges are available to further extend closer life. • Suitable for ADA usage, with easy, high security installation that includes tamper resistant Torx screws. * Important not to exceed 180 lb to ensure effective gate closure. ** Warranty conditions vary according to gate or door application and usage. See full Warranty details and limitations on D&D Technologies’ website.

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FENCENEWS.COM | APRIL 2021

SAFETY in a Snap Contents with Safety Top Caps from NMI

Add safety and greater visibility to the top of chain link fence systems on athletic fields, in parks and recreational facilities. • Easy to install • Durable and flexible • UV resistant 516-594-0364

Cover Story

26 DECKS & RAILINGS Deck Directions 2021 Design Trends 27 Envision Building Products Expands Ridge Premium Collection 27 Trex Company Named to Forbes’ List Of American’s Best MidSize Companies 28 Fence Quarter, LLC Announces The Debut of its Carbon Fiber Fail Not Hardware System 30 The Azek Company Announces Innovative New Building Products From Timbertech® 30 Fortress Building Products Launch New Deck and Outdoor Visualizer, Fortressview™ 34 Deckorators® Unveils New Decking and Deck Railing Products for Creating Getaways at Home 35 Moistureshield’s Elevate Decking Wins Green Builder Magazine’s 2021 “Green Innovation Award” 36 Camo and Fiberon Partner for Better Ways to Build Beautiful Outdoor Living Spaces 36 DuraLife by Barrette Outdoor Living Invests Significantly to Double Decking Capacity 38 Check Your Deck® Consumer Checklist

16 Top of the Chain: Mike Levy with National Metal Industries 20 North American Fence Contractors Association Names Board Members 22 811 24 Knot Knowledge 44 Bidding and Estimating in the Fence Industry 46 Betafence USA Announces Exclusive Distribution Agreement with Master Halco 48 Fences for Furry Friends: The Benefits and How to Help Your Customers Choose One 49 Never Forget 53 In Memoriam: Michelle Nicholson 53 Superior Fence and Rail Celebrate a Company First with Two Franchise Expansions 56 Wood Preservation Information for Builders

50 Spotting Substance Abuse in the Workplace 52 Spring your Business Forward

Advertiser Index Eagle Fencing, 22 Eastern Fence, 32-33 EZG Manufacturing, 54 FAAC, 47 Fence Armor, 45 Fence Brokers, 12 Gregory Fence, 46 Holler Tore, 10 Homeland Vinyl Products, 8 Iron World, Front Cover

4845 Ihles Rd., Lake Charles, LA 70605 337. 312.0975 Publisher: River Road Publishing, LLC Managing Editors: Kristy Armand & Christine Fisher General Manager: Mary Hummon Sales Manager: Katie Stevenson Creative: Shonda Manuel & Barbara VanGossen

sales@fencenews.com | fencenews.com APRIL 2021 | FENCE NEWS USA

Business Management 57 Reserve Your Fence News Ad Space for 2021 62 Fence Installation School, Gate Automation Designer School, American Wood Protection Association 117th Annual Meeting Update, West Coast Fence Show, Nadra And PSP Expo Partner For DeckExpo, Common Ground Alliance Conference & Expo 62 Classifieds

10 Nationwide Industries Acquires LockeyUSA 10 Multi Sales Announces New Location 12 Sterling Group Forms New Platform Fencing Supply Group Completes Acquisitions – Merchants Metals and Binford Supply

All-O-Matic, 37 American Fence Association, 56 Ameristar, 11 BD Loops, 42 Binford Supply, 9 D&D Technologies, 5 DAC Industries, 35 Dandy Digger, 24 DoorKing, 14-15 Dyna Bignell, 54

Events & More

Industry News

Your trusted source for slat orders for over 40 years.

WWW.NMIFENCE.COM

International Gate Devices, 42 Interstate Visions, 4 Jerith, 13 Keener-Dupont, 35 L&C Enterprises-USA, 59, 60-61 Larsen Innovations, 42 Little Beaver, 21 LMT Mercer Group, 63 Locinox, 19 Locinox Insert, 48

Lockey USA, 51 Maximum Controls, 29 Merchants Metals, 9 National Metal Industries, 6, 18 Nationwide Industries, 3, 64 Pexco, 23 PrivacyLink, 57 ProAccess, 17, 40 Redi Driver, 46 SCIW Fence Products, 20

SECO-Larm, 25 Skidril, 31, 55 Southwest Automated, 39 Southwestern Wire, 45 Stain & Seal, 41 Standard Paints, 54 Stephens Pipe & Steel, 7 Trident Fence/Deerbusters, 53 Ultra Fencing & Railing, 43 Wheatland, 2 Wood Defenders, 54

PUBLISHER’S PROTECTIVE CLAUSE In consideration of publication of an advertisement, by submitting an advertisement for publication by River Road Publishing, LLC d/b/a “Fences News USA”, the advertiser and the agency, jointly and severally, agree to indemnify and hold harmless River Road Publishing, LLC and Healthy Image Marketing, (collectively “Publisher”) and their respective managers, its officers, agents and employees against all expenses, including attorney’s fees, damages and losses resulting from the publication of the advertisement, including but not limited to claims or suits for libel, violation of the right of privacy, copyright or patent infringement, and use of the product or services advertised, either proper or improper. All advertisements are accepted and published based on the representation by the agency and advertiser that both are authorized to publish the entire contents of the material provided to the Publisher in the manner selected by the advertiser, be it print or electronic media. Advertisements and product information do not constitute an endorsement nor a position by the Publisher concerning their suitability. The Publisher reserves the right to reject any advertising in “Fence News USA”, the Publisher’s website or e-newsletter. The Publisher makes every effort to ensure suitable placement of advertising but assumes no responsibility in this regard. All advertisements, including online advertisements, placed in “Fence News USA” must be accompanied by a valid insertion order specifying gross advertising rate, size, color, position and information sufficient for proper identification of the advertisement by the Publisher production personnel. Requested positions are not guaranteed unless stated as a paid position. Contracts for multiple frequency discounts must be in place prior to the first insertion. Publisher will not be bound by any terms and conditions printed on advertising agency or advertiser insertion orders or copy instructions when those rates and conditions conflict with the Publisher’s rate card. While Publisher will make every effort to correct inaccurate artwork, the Publisher is not liable for faulty materials provided by the agency or the advertiser. Such advertisements will be billed as run. The Publisher does not guarantee changes or corrections after the closing date. Publisher is not liable for delays in delivery and/or nondelivery of its publications in the event of any conditions beyond the control of the Publisher that may affect production or shipping of “Fence News USA”. Advertisers may not include product/service pricing or discount copy in advertisements in the Publisher, electronic media.

FENCENEWS.COM | APRIL 2021

APRIL 2021 | FENCE NEWS USA

FENCENEWS.COM | APRIL 2021

Nationwide Industries Acquires LockeyUSA Nationwide Industries™, a Harbour Group company, has acquired LockeyUSA. The acquisition brings a vital presence in the perimeter security market in multiple important customer channels for Nationwide Industries. Based in Mt. Pleasant, Michigan, Lockey is a specialty supplier of high-quality perimeter security and gate hardward products, providing security and convenience for a wide range of commercial and residential applications. Lockey’s product portfolio includes keyless locks, hydraulic gate closing hardware, and panic hardware. “We are excited about the combination of Lockey with our company,” says Neil Yeargin, CEO and President of Nationwide. “Partnering with Harbour Group’s operational resources, we see the combination with Lockey as a prime opportunity to expand our product offering, supported by a team dedicated to providing quality products with attention to customer service.” “Nationwide has a profoundly strong reputation in the market, and we are thrilled to partner with both the Nationwide team and Harbour Group,” says Doug Hill, founder of Lockey. “We believe in our high-quality product offering and attention to customer security and convenience will be a great compliment to Nationwide’s expansion into perimeter security. It also offers Lockey’s traditional customer base Nationwide’s complementary fence and gate hardware products. I am excited about the opportunity and look forward to helping create the next phase of growth.” Nationwide is a leading supplier of specialty hardware in the fence and gate, railing, and patio market.

Multi Sales Announces New Location Multi Sales’ Van Nuys branch has moved to North Hollywood, California. The new address is 6850 Vineland Avenue, Suites A and B. The office is near the Burbank Airport and near the I-5 and 170. A wholesale distributor to the door and gate industry since 1959, Multi Sales offers quality products and outstanding customer support. In addition to the North Hollywood location, they have offices in LA/Orange County, San Diego and Inland Empire, California as well as a branch serving the greater Portland area. For more information, visit www.multisalesinc.com. Technical support is available at 1-800-736-4617 and customer service and sales is available at 1-800-421-3575.

APRIL 2021 | FENCE NEWS USA

Our on-site training is now being offered online. Our training experts have worked hard to make sure classes are just as engaging, personalized, and valuable as in-person trainings. We’re here for you, no matter the circumstances.

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FENCENEWS.COM | APRIL 2021

Sterling Group Forms New Platform Fencing Supply Group Completes Acquisitions – Merchants Metals and Binford Supply The Sterling Group, an operationally focused middle market private equity firm, recently announced the formation of Fencing Supply Group, FSG, a new platform focused on building a group of industry-leading, independent fencing distributors. FSG businesses serve professional fencing contractors who provide new, improvement, and repair fencing services across residential, industrial, commercial, and infrastructure end markets. Fencing Supply Group announces the acquisition of Merchants Metals, effective on February 26. Merchants is the first acquisition of the FSG platform. Merchants is a leading national value-added distributor of fence supplies in the U.S., serving customers through 34 branches and four complementary manufacturing facilities across 28 states. “Merchants is a nationally recognized leader in fencing today and we are excited about partnering with Andrea Hogan and the entire Merchants team to support them in continuing to grow the Merchants business,” says Brian Henry, partner at The Sterling Group. “Fencing Supply Group is a platform that will promote and enable growth for independent distributors of fencing materials nationwide. I look forward to being a part of the leading network of fencing distributors led by industry experts and entrepreneurs who come together to create value for customers, employees, and suppliers,” says Andrea Hogan, CEO of Merchants.

APRIL 2021 | FENCE NEWS USA

Fencing Supply Group has also completed the acquisition of Binford Supply, a portfolio company of private equity firm Building Industry Partners. Binford, one of the fastest-growing fencing distributors in the country, is a leader in the Texas, Oklahoma, and Colorado markets with 11branches and two complementary manufacturing facilities. The acquisition was effective March 2. “Joining the FSG family of fencing distributors was the right next step for our entrepreneurial, customer-focused company,” says Jeff Cook, president of Binford. “We look forward to working towards the shared vision of growth in each of our businesses.” “Binford is the perfect addition to FSG because of its strong brand, its legacy of wood fencing leadership, its customer service model, and its passionate and dedicated team members. We are very excited to have Jeff and the entire Binford team join the FSG family,” said Henry. Sterling has deep experience in the building products distribution industry, having previously partnered with entrepreneur owners to build Roofing Supply Group, Construction Supply Group, and Artisan Supply Group. Fencing Supply Group and Sterling intend to continue to support the platform through organic growth initiatives as well as an active acquisition strategy. For more information, visit www.sterling-group.com.

Jerith Aero

1” x 5/8” Picket | Rounded Edges

Jerith Legacy

5/8” Picket | Hidden Fasteners

Jerith Liberty 5/8” Picket | Economical

Jerith Premier

Jerith Industrial

3/4” Picket | Residential or Lite Commercial

1” Picket | Heavy Duty

Introducing our new product branding! All products have distinct names and unique brand colors for faster identification, and the style numbers are now consistent across all product lines. We also provided clearer descriptions of the products, so you can feel confident in your product recommendations for your customers!

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Traffic Control

Access Control

Telephone Entry

Gate Operators

Member: DASMA, NAA,| IDA, NOMMA, NPA, SIA, SSA, CANASA 16 AFA,APRIL 2021 FENCE NEWS USA

FENCENEWS.COM | APRIL 2021

Sleek and Sturdy Child Safe Magnetic Latch for pools and parks

APRIL 2021 | FENCE NEWS USA

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APRIL 2021 | FENCE NEWS USA

GUARANTEED STRENGTH

FORTIMA SLEEK AND STURDY CHILD SAFE MAGNETIC LATCH FOR POOLS AND PARKS

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Extreme weather resistance in any climate Unique and extremely durable patented design with anodized aluminum housing Strongest magnetic force on the market: magnetic distance of 1-1/4” (2x industry standard!) Tested up to 2 million cycles - Limited Lifetime Warranty! Rekeyable to match any lock: Schlage-C Key-in-knob cylinder (5pin, drilled 6pin) Sag-proof! 3/4” vertical tolerance after installation Full vertical adjustability and 1” horizontal adjustability a gap of 3/8” up to 1-3/8” Push down prevention: only opens when magnet is pulled up, adding additional security Perfect for metal, vinyl or wooden gates, available for round (R) and square (K) posts Meets international standards for pool gates (always confirm with the respective authorities)

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APRIL 2021 | FENCE NEWS USA

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APRIL 2021 | FENCE NEWS USA

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with

Mike Levy

National Metal Industries

A love of trade shows combined with his family’s hardware store was the spark needed for Mike Levy with National Metal Industries to enjoy a life-long adventure in the fencing industry. His grandfather, Milton, opened the hardware store during the 40s, then his father, Norman, took over in the mid-50’s. His mother, Marie, became owner in 2009. As vice president and the third generation in his family to have a role in the company, Mike says being successful in business comes down to treating people right. NATIONAL METAL INDUSTRIES IS A FAMILY-OWNED BUSINESS. HOW DID IT BEGIN? My grandparents opened a hardware store in Brooklyn, New York during the 40s. My father, Norman Levy, started running the store when he was 16 years old. He transformed the hardware store into a fence supply company. The growth of the business and changes in the current neighborhood prompted him to move to a new location in Long Island. He specialized in privacy slats, aluminum slats at the time. He expanded his offering into all types of fence products, leading the way to where we are today. My mother, Marie, became owner in 2009. I’m the third generation to have a role in our family business.

WHEN DID YOU BECOME INVOLVED IN THE COMPANY? I spent my summers in the early 90s at the business. I began working full time in 1998. All my life, I was around my father’s shop. My earliest national trade show was FENCETECH in New Mexico when I was 13 years old. My parents took me to the regional shows in New England and New Jersey when I was in elementary school. Nothing was more fun than giving out the NMI bags of samples. As I got older, the shows were inspiration for going back to work the following week with a boost of what I wanted to do with the business. The tradeshows started to become my favorite vacation of the year.

APRIL 2021 | FENCE NEWS USA

HOW DO YOU FEEL ABOUT USING AMERICAN MADE PRODUCTS? A large percentage of our products are made right here in America, we are proud to be able to say that. I would like to see manufacturing come back to the USA and would love to see children learning in shop classes again. I felt so accomplished in school when I finished the metal toolbox that sits in my office to this day. WHAT IS YOUR BUSINESS PHILOSOPHY?

HOW HAVE THE SERVICES AND PRODUCTS YOU OFFER CHANGED OVER TIME? Two-year-old Mike sweeping the floors at the shop.

pizza parlors and delis. We also provided materials for freight companies to add packages to passenger airplanes that were converted into freight. We adapt, as needed.

We have adapted through the years, but our core model is to make sure the customer is satisfied with what they need in a timely way. From a customer walking in with a broken latch to truckloads of supplies, we are dedicated to making the person walk out feeling we did right by them. At the beginning of COVID last year, we started to make panel partitions for

The heating oil company around the corner from my business has a quote from the founder, Irving Levi, on a plaque mounted to a boulder. It says, “Just let people know that you genuinely like them. And then treat them the way you’d hope to be treated.” I find in business and life, if you are approachable, you tend to get further with people.

WHAT ADVICE DID YOU RECEIVE THAT HAS BEEN HELPFUL IN YOUR CAREER? Ken Piil from Piil Fence pushed me to get involved with the local chapter of the fence association, then he made me secretary. Next thing I knew, I was president. This was a huge confidence builder and transformed me as a person in business and in my personal life. I know that’s not advice, but you don’t want to hear about my mom judging every meal I eat at my desk during the day! There are some great people in this industry who I have had the pleasure to deal with; they have given me ways to grow my business or bounce ideas around and that is truly a gift.

The toolbox Mike made in high school shop class.

Top: Norman, left, with his son, Mike, on the right. Bottom: Norman and his wife, Marie.

OPEN WIDE! When a project calls for a large gate turn to Pro Access Systems and Doorking to meet the specifications. With over a 20 years of gate system design and fabrication expertise, Pro Access has been supplying premium quality gates for critical infrastructure security applications including Commercial / Industrial, Energy Distribution, Transportation, Municipal Facilities and Residential Properties. Pro Access Systems specializes in large systems and is a leading single-source provider of integrated gate hardware, access control solutions with experienced technical support.

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Atlanta (770) 955-4411 / Charlotte (704) 313-0300 / Chicago (630) 426-0022 Denver (303) 288-1700 / Tampa (813) 881-1200

www.G8Pro.com FENCENEWS.COM | APRIL 2021

Available from National Metal Industries, Forevergreen-Hedge transforms open-space chain link fence into a beautiful, private, protective enclosure. Get the natural appearance of a ﬁnely groomed hedge without the maintenance, water or trimming. Forevergreen-Hedge blends well into any landscape and provides about 95% privacy. Proudly manufactured in our New York warehouse. 20

APRIL 2021 | FENCE NEWS USA

FENCENEWS.COM | NOVEMBER 2020

FENCENEWS.COM | APRIL 2021

North American Fence Contractors Association Names Board Members Board members have been named for the North American Fence Contractors Association.

Mart Prost with Prost, Inc. in Williamsburg, Ontario, has been involved in the fence industry for 35 years as a cedar lumber mill and installation company specializing in manufacturing of pre-assembled and pre-stained fence panels for large housing projects in Ontario, Canada. For over 20 years, Prost was an instructor for wood fence classes for the AFA in Waco, Athens and Tulsa. When NAFCA was founded, he became a Fence Training School (FTS) director in Sebring, Florida, to manage its operations. Today, his pet project is the FTS and education in the fencing industry. Harriet Statz is a Certified Fence Professional, with educational degrees in languages and social work, all of which have served her well in the fencing industry. In 1990, she became vice president of Qual Line Fence Corporation in Waunakee, Wisconsin. Her husband, Ray Statz, founded the company in 1956, serving primarily the Madison area and offering a wide variety of fence materials and styles for homes and businesses. Harriet continues to serve as a founding NAFCA member.

Industry leader for over 95 years. Distributing national brands of Aluminum, Steel, and Chain Link fence, gates and protective barriers. Manufacturing 100% pure vinyl fence, railings, pergolas and arbors.

EST. 1923 Large Inventory Quick Lead Time Ship Nationwide Custom Vinyl Manufacturing

APRIL 2021 | FENCE NEWS USA

Andy Solk is the owner of both Yorkshire Fence and Deck Ltd. and The One Stop Fence Shop Ltd. Originally from Leeds, England, he emigrated to Canada in the fall of 2012. He felt his knowledge of English fence installation methods and products would be a great advantage, and that’s how Yorkshire Fence and Deck came to be. After many years within the installation sector of the fence industry, he felt he could offer more knowledge, guidance and advice, and opened his first retail location, The One Stop Fence Shop in Maple Ridge, Canada. Solk is passionate about the fence industry and is constantly striving for success and bringing people around him along the journey.

wire fence producer. Talking fence, promoting the industry, developing and introducing new products and attending industry-related events have been rewarding. Deb Roche is a co-owner of D. Roche Fencing, Inc. with her husband, Don. They have been in business for 41 years and are one of the founding members of NAFCA. They are also a 35-year member of the American Fence Association. Both have been instructors for the Fence Training School. A resident of Frankfort, Kansas, Roche enjoys the installation part of the business.

C. Steven Sarson, of Louisville, Kentucky, has been in the agricultural fence business for 30 years. He began his fencing career as the general manager of a fence wholesaler / retailer and continued as a manufacturer’s representative in 1995. He has always focused on introducing new and innovative high tensile wire products to the agricultural market. He is currently technical support manager for Bekaert Agriculture Products, a leading

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TO LEARN MORE ABOUT YOUR STATE’S SPECIFIC 811 PROCESSES AND LAWS, VISIT WWW.CALL811.COM.

APRIL 2021 | FENCE NEWS USA

WE’RE INTO

CHAIN LINK FENCE SYSTEMS for all the right reasons! • Privacy • Security • Enhanced aesthetics

FENCE PRODUCTS PDS® Fence is the brand you’ve trusted and proven in the field for over 40 years. Still providing the same great looking, durable, cost effective product you’ve relied on to add privacy, security and aesthetics to any chain link fence system. • Fourteen unique chain link enhancement products • Nine standard slat colors or customized options • Easy to clean with high-pressure garden hose With East and West Coast manufacturing facilities, to ensure the quickest service and highest quality products. PDS® Fence from Pexco. Beware of imitations.

Visit www.pexco.com/fence to learn more, or email us at fence.sales@pexco.com

FENCENEWS.COM | APRIL 2021

Knot Knowledge As the saying goes, a fence is only as strong as its weakest link, and this also applies when that link is connected with a knot. Knot types vary based on the fence’s use and its purpose, factors it’s important to consider when choosing a fencing product. Here’s a look at some of the most common fence knots and the advantages they offer: BARBED WIRE Barbed wire construction consists of two wire strands twisted together and starred with twoor four-point barbs at intermittent distances. This fence is popular for cattle and other livestock fencing. HINGE JOINT The hinge joint is the most common knot in agricultural fencing. It is formed by wrapping the vertical stay wire pieces around the horizontal line wire at each intersection, creating a mesh effect. This design can also absorb animal impact without damage and is the typically an economical knot choice. “S” KNOT The “S” knot design uses a separate piece of wire that attaches the line wire to the solid stay wire assuring maximum strength and prevents the fence from buckling or sagging. This design is smooth to the touch so there is no risk of injury to animals. The knot’s strength holds up to even the strongest animal or weather impact while still maintaining flexibility.

Hinge, “S” and Fixed Knot Images Source: San Antonio Steel Company

FIXED KNOT The fixed knot utilizes solid vertical stay wires, which increase the vertical strength of the fence and allow for increased post spacing. The knot is a separate piece of wire tightly wrapped around the line wire and stay wire. Fixed knot fence is very durable and resistant to animal damage, making it a good choice for various types of livestock.

There are other variations of these standard designs, and the knot that’s right for your project will depend on your needs.

APRIL 2021 | FENCE NEWS USA

GOING THE DISTANCE Long Range

Up to 1,800ft (550m)

Wide Voltage Range Up to 48VDC

ENFORCER 900MHz HL SERIES RF The ENFORCER 900MHz* HL Series RF transmitters and receivers use digital modulation for improved immunity to interference, better signal penetration in environments with heavy obstructions, and significantly longer range of up to 1,800ft (550m)† line of sight. The ultra-low power consumption gives you up to 10-years battery life‡ using common CR2032 coin cell batteries. • • • • • • •

Digital Modulation – Better immunity to interference Consistent Transmission – As temperature varies & voltage drops Armor-Piercing Technology – Improved penetration of obstructions Receiver PCB Antenna – Easy installation, less prone to damage Receiver Has Wide Voltage Range, Low Current – 10~24 VAC / 9~48 VDC Pocket-Sized Transmitter – IP68 Waterproof, up to 10-years battery life‡ Receiver LED Display – Shows reception, signal strength, # of transmitters learned, etc.

* 868MHz also available and has CE † Actual operating range will vary greatly depending on the installation and operating environment ‡ Calculated based on ten 1-second button presses per day

Tel: (800) 662-0800 Fax: (949) 261-7326

Email: sales@seco-larm.com Website: www.seco-larm.com Manufacturer of

FENCENEWS.COM | APRIL 2021

Decks Railings

Decks offer a place for relaxation, outdoor cooking, entertaining, and extra space for many activities and functions. From the materials used to the type of finishes applied, there are many options. Railings provide important safety measures as well as adding the aesthetically pleasing final touch. Read on to learn more about products available for building and keeping decks and railings looking good for years.

DECK DIRECTIONS 2021 DESIGN TRENDS There really is no place like home. If we didn’t know it before, we certainly learned it over the past year living under the restrictions of the COVID-19 pandemic. With four out of every five Americans spending more time at home now than ever before, outdoor living space has become a big focus for homeowners, and subsequently contractors. Decks are a great way to expand and improve the functionality of their home’s exterior real estate, whether to provide a peaceful retreat, gathering place, alternative cooking and dining areas, workout zone, private escape or some other needed extra space. The focus on decks as an enhanced part of a home’s living space isn’t expected to end any time soon. Here’s a closer look at some of the most popular deck design trends.

SIZE MATTERS

UNDER COVER

Decks and porches are becoming much more than just a small, flat space on the side of a home. Today’s decks provide expansive, functional spaces that are an extension of the home’s living area. The bigger the space, the more time people will spend enjoying it. Some homes are taking decks to multiple levels, with different decking platforms for different functions. For example: one area for grilling and another for dining; one for the kids to play and one for the adults to relax; a deck on the main living area and a smaller deck off a basement or second story.

Adding a cover to a deck expands it use through more seasons, providing shade from the summer sun and protection from stormy weather rain. The home’s roofline can be extended over the deck, or an awning, pergola, sun sail or other type of cover can be added, depending on the homeowner’s preference.

SPACE FOR GREEN SPACE

STAND THE TEST OF TIME

Since the decks are playing a more important role in home space, homeowners are looking for more durable materials and construction that will last, 28 with APRIL 2021for | FENCE NEWS USA less need maintenance.

With a few additions, a deck can be brightened and transformed into a garden space for flowers, shrubs and trees, as well as herbs, fruits and vegetables. New innovations in deck railing accessories allow you to add live elements to your deck without having to sacrifice floor space.

TURN UP THE HEAT

A firepit or fireplace is a popular cozy addition to today’s decks. In addition to providing warmth when needed, these provide a natural gathering place for families and friends, and an excellent source of flames for making s’mores or roasting a hot dog.

LET THERE BE LIGHT

As people are spending more time on their decks, they are searching for new ways to light this space. Popular trends include solar and low-volage lighting, stair lights, café and string lights and other options that provide increased visibility and soft ambiance.

ENVISION BUILDING PRODUCTS EXPANDS RIDGE PREMIUM COLLECTION Expanding its popular Ridge Premium collection to meet market demand, Envision announces the addition of its new 20-foot length square edge board and 16- and 20-foot grooved edge boards. “Ridge Premium has quickly become one of our most sought-after products,” said Shara Gamble, sales and marketing director for Envision. “The rich, variegated colors and performance of composite decking available at such an affordable cost is a great option for any outdoor living space.” With the addition of both the longer 20-foot length and the grooved edge option, Envision’s Ridge Premium is now an ideal choice for any sized project and any skill level – DIY or Pro. “After we launched Ridge Premium at the beginning of 2020, we had quite the demand for the grooved edge,” added Gamble. “We heard from deck builders who loved the look and pricing, but they prefer to use hidden fasteners on their projects. Our team has worked hard to develop this highquality board that meets that need.”

Crafted using Envision’s proprietary Compress Technology™, Ridge Premium’s high-density cap and EverGrain Core™ are physically bonded together with tremendous heat and pressure to squeeze out air pockets and create the deep grain Envision decking is known for. Ridge Premium is available in three softly blended colors – Black Walnut, Gunstock, and Vintage Oak – with 12-, 16-, and 20-foot square edge and 16and 20-foot grooved edge boards. Companion skirting is available in all three colors. Envision Building Products LLC provides homeowners with exceptional decking and railing products to create a beautiful outdoor space. Manufactured in the heartland of the USA, these offerings include Distinction®, Inspiration®, Expression®, Ridge Premium, and EverGrain® composite decking, along with TAM-RAIL® railing. For more information, visit our website at  www.EnvisionDecking.com.

TREX COMPANY NAMED TO FORBES’ LIST OF AMERICAN’S BEST MID-SIZE COMPANIES Trex Company, the composite decking and outdoor living leader ranked #12 overall on this year’s list of 100 companies. “We are honored to be recognized by Forbes and to be named among such an impressive roster of companies,” said Bryan Fairbanks, president and CEO of Trex Company. “This recognition is not only a testament to our brand and products but to the dedicated members of our Trex team across the country and around the world. Trex is a big brand managed by a group of smart, innovative and hardworking people. We have amazing employees and a fantastic culture where every single individual contributes to our continued success and to earning this type of recognition.” Since the mid-1990s, Trex has invented and revolutionized the composite decking category with its lineup of low-maintenance, highperformance, eco-friendly products that have fundamentally changed the way people live outdoors. For more than 25 years, the company has focused on product innovation, operational excellence and partnerships with outstanding channel partners and contractors – always with an eye on “engineering what’s next in outdoor living.” Today, Trex is the world’s largest manufacturer of woodalternative decking and railing and a leader in outdoor living with an extensive product selection that includes everything from decking, railing, lighting and deck drainage to fire and water features, pergolas, lattice, outdoor kitchen components and outdoor furniture. Beyond products

for the residential market, Trex also serves the commercial and contract building arenas through its Trex Commercial Products division, which engineers architectural railing systems and custom staging solutions for all types of venues. During the past decade, Trex Company has transformed into a $817 million revenue manufacturer (over the 12 months ending Sept. 30, 2020) with more than 1,500 employees, industry-leading brand recognition, and unsurpassed channel placement in more than 6,700 retail outlets across more than 40 countries worldwide. Forbes’ list of America’s Best Mid-Size Companies was compiled using data from FactSet, which evaluates companies with market values between $2 billion and $10 billion. Companies must have a share price of at least $5 and track positive sales growth over the prior 12 months to be considered. The rankings are based on several criteria: earnings growth and sales growth for the latest 12 months and over the past 5 years; one-year and five-year return on equity: and 52-week total return. Trex Company, Inc. is the world’s largest manufacturer of highperformance wood-alternative decking and railing, with more than 25 years of product experience. Stocked in more than 6,700 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit  trex.com.

FENCENEWS.COM | APRIL 2021

FENCE QUARTER, LLC ANNOUNCES THE DEBUT OF ITS CARBON FIBER FAIL NOT HARDWARE SYSTEM The First of Its Kind Used in Wood Deck Railings Fence Quarter, LLC has launched its patent pending FAIL NOT carbon fiber supplement, a durable piece of hardware that can be incorporated into a wood deck railing for added support. This type of hardware system is especially beneficial for balconies and patios that require additional railing support, such as installations on the first or second floors. The Deck Railing Panels provided by Fence Quarter offer a beautiful and easy-to-install solution for homes of all sizes and styles. Like the company’s patented wood deck railing inserts, the FAIL NOT was inspired by the founding team’s extensive field experience. The team sought to create innovative tools that effectively simplify and streamline the otherwise time-consuming, costly as well as frustrating experiences that many homeowners and construction companies experience when installing, building, and maintaining porches or decks. Like the pre-assembled deck railing inserts, the FAIL NOT is made from the highest quality material, is easy to install, and delivers long-lasting results. The FAIL NOT patent pending hardware system is the strongest insert on the market, exceeding Building Code requirements by over 11 times. It is made using carbon fiber and designed to withstand temperatures beyond 120 °F. Like all Fence Quarter products, the FAIL NOT hardware system is designed to be highly functional and aesthetically pleasing. In fact, after installation the only component of the FAIL NOT system that can be seen are the stainless-steel security screws. Unlike other support systems, the FAIL NOT is uniquely designed so that homeowners can readily remove their deck railing inserts for regular maintenance or for changing to another one of Fence Quarter’s unique designs.  In short, the carbon fiber support system only needs to be installed once, which saves time and reduces costs, while delivering a lower environmental footprint because the carbon fiber is made in the USA from 100 percent recycled materials. The FAIL NOT, as well as the entire debut line of Fence Quarter products, is now available for purchase. To learn more, contact Fence Quarter by calling 800-205-0128, emailing sales@fencequarter.com, or visiting www.FenceQuarter.com. Based in Lynnwood, Washington, Fence Quarter LLC designs and manufactures innovative tools as well as deck and porch railing inserts. Learn more by emailing sales@fencequarter.com or visiting www.FenceQuarter.com.

APRIL 2021 | FENCE NEWS USA

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FENCENEWS.COM | APRIL 2021

THE AZEK COMPANY ANNOUNCES INNOVATIVE NEW BUILDING PRODUCTS FROM TIMBERTECH® Landmark American Walnut Landmark Castle Gate

The AZEK Company announces innovative new products from its TimberTech brand, a leader in premium decking and railing. Available this spring, the products include the TimberTech® AZEK® Landmark Collection™ and new railing options. The all-new Landmark Collection is the latest extension of the premium TimberTech AZEK capped polymer decking line and uses advanced technology to create the most natural wood look yet, bringing on-trend interior flooring design to outdoor decking. Inspired by the in-demand look of rustic, reclaimed wood, the Landmark Collection features a natural woodgrain surface texture, complemented by unique crosscuts. Available in two colors, Castle Gate™ and American Walnut™, the collection marks the first time TimberTech has applied its proprietary color-cascading technology to capped polymer boards, which blends several colors to produce sophisticated highlights and lowlights, resulting in the same board-to-board variation found in nature. “Our relentless dedication to superior technology enables homeowners to go against the grain when it comes to creating their outdoor living spaces,”

says Jesse Singh, CEO of The AZEK Company. “The new TimberTech AZEK Landmark Collection is the latest example of how we’re challenging the status quo. The combination of a unique design and cascading colors creates a stunning, nature-inspired visual that’s never been seen in the industry.” Engineered with the same materials science as all TimberTech AZAK boards, the Landmark Collection is made from 100 percent synthetic material unlike traditional composite decking, which uses wood particles. The result is low-maintenance decking that stays cooler and offers unrivaled resistance to moisture, fading, scratching and staining. All TimberTech AZEK products are backed by an industry-leading limited lifetime warranty and a 50-year limited fade and stain warranty. Consistent with the AZEK’s commitment to revolutionize outdoor living by building a more sustainable future, the capped polymer deck boards are made from approximately 50 percent recycled materials. The AZEK Company is an industry-leading manufacturer of lowmaintenance and sustainable residential and commercial building products. For more information, visit www.azekco.com and www.timbertech.com.

FORTRESS BUILDING PRODUCTS LAUNCH NEW DECK AND OUTDOOR VISUALIZER, FORTRESSVIEW™ Fortress Building Products, a category leader in decking, framing, fencing, railing, lighting and fastener systems, is providing customers with a simplified deck design and planning process with the launch of its new virtual outdoor visualizer, FortressView™. The interactive 3D platform eliminates the guesswork and guides users through the deck design process from start to finish, making it easy to bring dream outdoor living spaces from concept to reality. FortressView complements the best-in-class, personalized customer service experience Fortress® has become known for by taking the guesswork out of the design process. Users can preview framing, decking, lighting, stairs and railing materials in a 3D setting and customize dimensions, products and colors. An autogenerated bill of materials, cost-estimator and the ability to save multiple layout concepts bring function and efficiency to the deck design and planning process. Contractors and homeowners alike can utilize the virtual tool to streamline communication and collaboration between clients and builders. To ensure all parties are aligned on the deck design concept prior to installation, a 3D detailed image replaces time-consuming explanations or flat drawings; and saves valuable time when changes arise. Users can communicate and visualize deck plan modifications by simply editing the 3D design. The exterior home design tool’s intuitive user interface goes a step 32

APRIL 2021 | FENCE NEWS USA

beyond providing required building materials and offers a holistic view of the complete deck system. Once building materials are selected, users can preview how the deck will look in a contextual setting by selecting cladding materials, doors, windows and accessories, like furniture and landscaping. Those seeking design inspiration will find this function especially helpful when it’s time to shop for décor that complements their dream outdoor living room aesthetic. “When it comes to deck design, a picture really is worth a thousand words,” said Toby Bostwick, VP of Product & Brand, Fortress Building Products. “From the structural framing to accent lighting, homeowners and builders can virtually see the entire deck system come together in real time, and then get a material list sent straight to their inbox. This makes the deck building experience easier, faster and more fun.” FortressView is the latest edition to Fortress’ new 5-in-1 website and is poised to complement the company’s expansion of the Fortress Total Solution. Product categories currently available for preview in FortressView include framing, decking and railing. Fencing, cladding and additional product categories are in development and slated to launch in phase II. For more information about Fortress Building Products and FortressView, visit https://fortressbp.com/visualizer.

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FENCENEWS.COM | APRIL 2021

APRIL 2021 | FENCE NEWS USA

VINYL ORNAMENTAL CHAIN LINK WOOD RAILING SPECIALTY TOOLS SPECIALIZING IN: WHOLESALE PRICING NEXT-DAY DELIVERY JOB-LOT DELIVERY Give us a call to find out how we can help make your business run smooth and profits run high.

800-339-3362 | www.easternfence.com FENCENEWS.COM | APRIL 2021 35

DECKORATORS® UNVEILS NEW DECKING AND DECK RAILING PRODUCTS FOR CREATING GETAWAYS AT HOME Deckorators®, a leading brand of composite decking, deck railing and related products, has launched trend-setting new products that are perfect for creating personalized getaways at home for 2021 and years to come. “Deckorators has always been about helping homeowners maximize their outdoor living space — and make it their very own,” said Chris Camfferman, managing director of marketing for Deckorators. “Our promise to homeowners means more now than ever before. We’re keeping that promise in 2021 with extraordinary new products that take the enjoyment of personalizing an outdoor space to a new level.”

DECKORATORS 2021 PRODUCT INTRODUCTIONS INCLUDE: • Deckorators Trailhead composite decking, offering homeowners incredible value in a low-maintenance composite deck. • Deckorators ALX aluminum railing post extensions that make it easy to hang outdoor string lights and extend deck use deep into the evening hours. • Deckorators ALX Contemporary aluminum deck gate, which helps homeowners keep loved ones safe while enjoying their deck in style.

TRAILHEAD DECKING New Deckorators Trailhead composite decking offers an entry-level, low-maintenance composite that does not sacrifice quality or peace of mind. This entry-level wood-plastic composite (WPC) decking family has a target retail price of $2 per foot, closer than ever to the price of treated-lumber decking but without all the maintenance. Deckorators backs the quality and durability of Trailhead with a best-in-class 25-year structural, 25-year stain-andfade, 25-year removal-and-replacement warranty. Unique to Deckorators, the 25-year removal-and-replacement limited warranty covers the labor costs to remove and replace the product if it fails due to a manufacturing issue, giving homeowners unmatched peace of mind. Trailhead is available in three colors with natural embossing and rugged undertones to complete the perfect combination of looks, performance and price.

ALX ALUMINUM RAILING POST EXTENSIONS Deckorators ALX aluminum railing post extensions make it simple to install and hang popular outdoor lighting such as string lights and bistro lights. They help extend deck enjoyment into the night, add ambience, increase safety, and even bring the vibe of outdoor restaurant dining to the backyard. Designed to fit the minimal, sleek Deckorators ALX Classic and ALX Contemporary railing systems, the Textured Black extensions turn 39-inch railing posts into 105-inch (8.75-foot) posts or 44-inch posts into 110-inch (9.16-foot) posts. Installation only requires inserting the extension into the ALX aluminum railing. An aluminum hardware clip is included to hook the outdoor lighting from post to post. Deckorators ALX aluminum post extensions come with a lifetime limited warranty on manufacturing defects, a 25-year removal-and-replacement limited warranty and a 10-year limited salt/coastal water applications warranty.

ALX CONTEMPORARY DECK GATE The ALX Contemporary deck gate adds a safe and convenient entrance and exit point that coordinates seamlessly with modern, simplified ALX Contemporary railing. The attractive gate can help keep children and pets safe. Easy to install and use, the gate comes in a preassembled 48-inch wide gate available for a 36-inch railing height. A gate jamb kit is available for 36-inch and 42-inch rail heights, allowing for custom gate sizes. Gate hardware, hinges and a latch are included. To install, builders simply need to cut ALX Contemporary railing to size and assemble the gate with brackets. The ALX Contemporary deck gate is backed by a lifetime limited warranty on manufacturing defects and powder coating and a 25-year removal-and-replacement limited warranty. For more information about Deckorators products, visit www.Deckorators.com/2021. Deckorators is a brand of UFP Retail Solutions, LLC, a UFP Industries company.

APRIL 2021 | FENCE NEWS USA

MOISTURESHIELD’S ELEVATE DECKING WINS GREEN BUILDER MAGAZINE’S 2021 “GREEN INNOVATION AWARD” MoistureShield, a division of Oldcastle APG (a CRH company), has won the 2021 Green Builder Magazine “Green Innovation of the Year Award” for its Elevate™ capped wood-plastic composite decking line. The magazine awards leaders in sustainability each year, to recognize progress towards reducing the impact of building on the natural environment. Manufactured from 95% recycled content, MoistureShield diverts tens of millions of pounds of plastic and wood scrap from land annually. “Winning the ‘Green Innovation Award’ for sustainability underscores MoistureShield’s commitment to providing quality products with high levels of recycled content,” said Matthew Bruce, VP of Sales for MoistureShield. “Since the initial launch of Elevate in November 2019, we’ve received tremendous feedback on its aesthetics and value, from both contractors and homeowners.” Distinguished by its strength, durability, and forward-thinking design, MoistureShield’s Elevate capped composite decking is an entry-level priced product with a beautiful aesthetic. It features a strong, protective barrier to help prevent damage from impact, corrosion, and weather. With Elevate, homeowners can enjoy the lasting investment of a stylish, durable and affordable outdoor space. Elevate is available in classic solid colors and premium tropical hardwood looks. Like all MoistureShield decking products, Elevate features the proprietary Solid Core Difference™, a manufacturing process for protection against moisture absorption, warping, rotting, and insect damage, whether installed on the ground, in the ground, or even underwater. This process is supported by the fact that MoistureShield has had zero structural field failures in over 30 years. MoistureShield Elevate decking creates a stylish, durable outdoor environment simply and affordably and is fully protected by a 50-year transferable structural warranty and a 30-year fade and stain warranty. Learn more about MoistureShield at www MoistureShield.com.

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CAMO AND FIBERON PARTNER FOR BETTER WAYS TO BUILD BEAUTIFUL OUTDOOR LIVING SPACES CAMO, the brand dedicated to creating innovative deck fasteners and tools, and Fiberon, a leading manufacturer of low-maintenance decking, railing and cladding, are partnering to offer Fiberon EDGE®, EDGEX™ and STARTER Clips to Fiberon’s entire dealer network. The partnership brings together two trusted brands that put just as much value in the builder’s experience as they do the finished result. Together, CAMO and Fiberon offer the most comprehensive fastening system in the composite decking industry, providing versatile solutions for Fiberon grooved deck boards. EDGE, EDGEX and STARTER Clips are engineered to offer contractors a better installation experience increasing speed and efficiency. “We are excited to partner our leading CAMO EDGE Clip fastening technology with the awardwinning Fiberon decking products,” says W. Scott Baker, CEO of National Nail. “The combination of our two brands will provide an unparalleled installation and outdoor living experience for installers and homeowners alike.” “Fiberon prides itself on supporting its customers with the best decking products in the industry,” says Chris Hayn, vice president of sales at Fiberon. “We’re thrilled to enhance our installation experience by adding the latest hidden grooved fastener innovations from an industry leader like CAMO.” EDGE, EDGEX and STARTER Clips are all warranted for use with Fiberon grooved deck boards. Both EDGE and EDGEX Clips eliminate the need for partial installation. EDGE Clips (90-degree deck patterns) hug the joist, and EDGEX Clips (any deck pattern) fit in the board groove, allowing contractors to set multiple rows of boards and clips in place before fastening with the NEVER-MISS™ Guide included in every pail. STARTER Clips offer a fastener-free deck surface that is easy to install. For an even better experience with five times faster installation, contractors can use CAMO LEVER® board bending and locking tools and stand-up CAMO DRIVE™ tool, both available through Fiberon distribution partners. Learn more about Fiberon EDGE, EDGEX and STARTER Clips, at www.fiberondecking.com.

DURALIFE BY BARRETTE OUTDOOR LIVING INVESTS SIGNIFICANTLY TO DOUBLE DECKING CAPACITY DuraLife by Barrette Outdoor Living recently announced a multi-million dollar investment in upgrades at its Biddeford, Maine, facility to double the production of composite decking materials in 2021. This significant investment in equipment and manpower will provide a premium service to its customers by ensuring all needs will be met within a two-week distribution lead-time. As part of these upgrades, new state-of-the-art automated equipment and multiple extrusion lines have been added in the plant to optimize efficiencies in the production process, allowing for faster production of deck boards. This new equipment will also offer operators the ability to more efficiently monitor and track line performance ensuring there is no compromise to quality. In addition to its investment in machinery, DuraLife has also added 65,000 square feet to its supply yard to provide storage for the additional volume of decking being produced. Operations at the plant have also moved to 24/7 — increasing shifts from two to three, seven days a week. This extra manpower has not only contributed to increased production, it has also created more than 30 new jobs in Biddeford and the surrounding area. “The investment in our DuraLife facility is significant and enables us to achieve faster speed without compromising the quality of our decking products and the addition of manpower to our workforce is a winwin for our company and for the local community,” said Sylvain Bellemare, vice president of engineering and process improvement at Barrette Outdoor Living.   Barrette Outdoor Living is the leading North American supplier of exterior home products to the residential market. Barrette Outdoor Living produces vinyl, aluminum and steel fence and railing; composite decking; and other outdoor products sold through specialty retailers, home centers and lumberyards. DuraLife, acquired by Barrette Outdoor Living in 2018, operates a 100,000 square foot manufacturing and warehouse facility in Biddeford, ME. For more information, visit duralifedecking.com. 38

APRIL 2021 | FENCE NEWS USA

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CHECK YOUR

DECK

CONSUMER CHECKLIST MAY IS DECK SAFETY MONTH® A NORTH AMERICAN DECK AND RAILING DECK SAFETY PROGRAM

DECK SAFETY AWARENESS: An effort to promote outdoor living in a beautiful and safe environment SPLIT OR DECAYING WOOD

STAIRS

·C heck several different areas of the deck to be

·C heck any railings or handrails to be sure they

sure the wood is still sound. This includes the

are firmly held in place; check also the risers

ledger board (where the deck attaches to the

and stringers to be certain they are securely

house and a common source of deck failure),

attached and not decayed.

support posts and joists under the deck (if you can reach them), deck boards, railings and stairs. ·P ay special attention to any areas that tend to remain damp, are regularly exposed to water, or are in contact with fasteners. Use a tool like an ice pick

· I f the area behind the stair treads is open, this opening should be no more than 4” high. ·A lso, always keep stair pathways clear of planters, décor, toys and other items that can present a tripping hazard.

or a screwdriver to penetrate the wood surface. If you can easily penetrate ¼ – ½ inch, break off a sliver of wood without splinters, or the wood is soft and spongy, decay may be present. · This is also a good time to look for small holes in the wood, which may indicate insects.

RAILINGS AND BANISTERS · These should be secure. This is especially important the higher your deck is off the ground.

FLASHING · Flashing is a metal or plastic guard that directs water out and away from sensitive areas. It’s often installed where the deck and house come

CLEANING AND MAINTENANCE

together, keeping moisture and debris from

·C lean away any leaves and debris, since

collecting between the house and the deck’s ledger board. Be certain the flashing is sound and

these can be slippery and promote mildew. · I f mildew is present or the deck coating has

firmly in place. Consider adding or replacing flashing if you notice areas

worn away, make time to clean and apply

that are obviously allowing water to collect.

a new waterproofing coating. It can help prevent the split, decayed wood and loosened fasteners mentioned earlier.

LOOSE OR CORRODED FASTENERS · Fasteners include nails, screws or anchors in the ledger board. Tighten any loose fasteners, and

GRILLS, FIRE PITS, CHIMNEYS, HEATERS

pound in any nails that have popped up. (Note:

AND CANDLES

The ledger board should not be fastened with

· These features can create a warm and cozy

only nails.) · If a fastener appears rusted or corroded, consider

deck atmosphere, but make sure any source of fire or heat is safely placed away from

replacing it. A corroded fastener can cause deterioration in surrounding

flammable surfaces or that the deck surface

wood.

is protected by a non-flammable pad.

· The deck or stairs should appear even without sagging and should not

·A lways use caution and follow manufacturers’ directions.

sway or move when tested.

Continued on p40 40

APRIL 2021 | FENCE NEWS USA

FENCENEWS.COM | APRIL 2021

Continued from p38 LIGHTING AND ELECTRICAL

SURROUNDING TREES

·B e sure all lighting is working; clean any light

· If you have trees overhanging your deck,

covers to allow maximum light to shine through,

make certain there is no danger of decaying

and trim any plants or tree limbs that may be

limbs breaking free and falling from trees

blocking light.

surrounding the deck.

· I f you don’t have adequate lighting, there are a lot of great new deck lighting products you could consider to illuminate your steps and pathways. ·B e sure all electrical outlets, appliances and features are up to code, in good condition, and childproof if children are present. · Watch that any electrical cords do not present a tripping hazard.

CHECKING A DECK USING THIS INFORMATION DOES NOT CONSTITUTE A CODE COMPLIANT DECK. IT IS INTENDED TO ASSIST HOMEOWNERS.

OUTDOOR FURNITURE & STORAGE · Test all outdoor furniture to be sure it is sturdy. Avoid placing seating right at the edge of the

SEEK A PROFESSIONAL SUCH AS A DECK BUILDER OR AN ASHI HOME INSPECTOR TO GET A DECK EVALUATION.

deck. If you have a swing or hammock installed, test the chains and ropes to be sure they are secure. Consider installing childproof latches on any storage boxes and benches. ·B e sure to keep all deck related chemical products stored safely away from children, including BBQ lighter fluids, matches, cleaners, etc.

Reprinted with permission. Source: NADRA (North American Deck and Railing Association) 215.679.4884 - info@NADRA.org - NADRA.org

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APRIL 2021 | FENCE NEWS USA

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FENCENEWS.COM | APRIL 2021

Bidding and Estimating in the Fence Industry We all look for the best price in whatever we buy; it is human nature to want to get the best deal. The fence industry, in particular, is often ultra-competitive. Residential jobs are often priced with little profit while commercial bids can sometimes have a 20, 30, or even 40% spread on the same job. One of the most difficult and misunderstood aspects of the fencing industry is the relationship between pricing and profitability. As a fence company owner, operations manager, sales manager or salesperson, how do you know the correct price to charge for a residential or commercial fence job, other than the usual cost plus 30%? Before I address this specious formula primarily used for residential bids, first I want to recognize that residential and commercial fence jobs are vastly different animals and for the sake of time, I would like to address pricing and estimating for only residential fencing in this article. One reason that bidding and estimating are all over the board is that, in my opinion, fencers notoriously don’t know their true costs, including overhead and planned profit margins and many, many times bid too low. Also, they have a tendency to “race to the bottom” to try to secure every bid instead of setting a price and sticking to it. The formula that I referenced earlier that is widely used across the US can be summarized something like adding all direct materials and labor costs plus sales commissions and then adding an additional 30% for incidentals and profit. That is usually woefully inaccurate and can lead to financial disaster in short order.

APRIL 2021 | FENCE NEWS USA

First off, let’s review the components of a fair bid. When bidding, first ask this question, “Are your customers comparing apples to apples? Are you on a level playing field with your competitors? Are your competitors using the same quality materials and reliable installation crews and techniques?” Comparing a Volkswagen to a Rolls Royce is simply not comparing the price of a car, don’t you agree? Also, do they have the same costs of doing business as you do? To do all this you need to know your competition! How large are they, volume wise; what is their respective overhead factor and how does your company stack up against them? Then, you need to ask what are your true costs and how do you calculate them? There are actually four components to your true costs of doing business. · Direct or Variable Costs · Indirect or Fixed Costs · Semi-Variable Costs · Profit Let’s look at them individually. DIRECT COSTS These include any cost directly attributable to the cost of the job. Materials, labor, rental equipment, travel time, change orders and anything else that directly influences the cost. Other costs could be fuel, concrete, sand, clearing and trash removal, etc. FIXED COSTS These are indirect labor costs such as management salaries, sales, office staff, rent or mortgage payments, advertising and marketing expenses, insurance, commissions;

Tom Luby, Business Consultant and Fence Industry Spokesperson

all of the expenses that are rolled up into doing business on a day-to-day basis. SEMI-VARIABLE COSTS These are a mix of direct costs and variable costs; they are costs that are reduced when sales fall but do not go away entirely. Examples include phone lines, travel and entertainment, licenses, permits, etc. PROFIT The amount of profit to plan for is a decision for upper management, but it is usually inversely proportionate to sales volume. The larger the volume, the lower the profit margin needs to be in order to reach success. Historically, profit in this industry can range from a low of 3 – 5% to 10 – 15%. The lower is usually for very large companies that deal with tens or even hundreds of thousands of dollars in sales volume. The higher is usually for mid-sized fence contractors. A profit of 20% or more might be for very small one to two crew operations. You must expense all money earned as costs to some job(s) to know your true costs of doing business. Someone must pay for every company expense. Do you know what your break even point is? This is when you have reached a point (in time or dollars) where all of your overhead is paid, either measured by job or for the entire company for the year. Calculating break even points by jobs can be problematic and for smaller jobs is not practical; even larger jobs can be misleading. Usually, break even points are measured in either time or volume of sales. Timewise, most break even points for the fence industry occur

in mid or late fall. October is a fairly common time frame. This can also be calculated by dollars, how much money you need to earn to cover all your indirect or overhead costs for the year. This dollar figure is usually reached in mid or late fall, as well. After you reach your break even point, what then? What is your company’s mission statement? Are you in business to grow without profit and to dominate your market area, or to make money? Once you have reached your break even point, you can choose to do either. Imagine a fence job where your net (direct plus indirect overhead) job cost is $800 total and your bid goal is $1,000. You want to make a net profit of $200. Further, imagine your sales staff discounting 10% to the customer; this cuts your profit in half! Selling the job for $1,000 would result in $200 gross profit, selling the job for a 10% discount, or for a $100 discount of $900, would leave only a $100 Profit, half of the original amount. On the other hand, an industrious and clever sales staff increases your bid by 20%, from a goal of $1,000 to $1,200 by value selling the fence job because you are a superior company with superior products and installers, in effect that salesperson has doubled your profits. The moral of the story is it is very important to know your true costs and bid accordingly. Profit is not a dirty word.

™ Prevent. Protect. The best defence forProlong. your fence.

Yet another important factor in bidding is knowing and understanding your competition. Are your competitors playing fair? Overhead factors can vary greatly in the fence (or any) industry, depending on several factors like size of the company, number of employees, number of locations, true compliance with the rules and laws, especially insurance and tax laws and lastly but most importantly, controlling overhead. These are among the most important tasks for the owner or general manager to handle in order to be successful. Beware of discounting and death by a thousand cuts. Undercutting a competitor is tantamount to war in your market area, so be careful. This is where your best sales people must learn to value sell all of your fence companies products and services to make a fair profit or walk away from the job, period. To know your true overhead factor and include that number in every bid is essential for success of your fence company. Cost plus 30% is often used in the fence industry but that is not accurate for all companies; you need to find your own number and stick to it if you want to make money. Also, remember the three things every customer wants: quality, service, and lowest price. In most cases, you can’t give your customer all three, you must choose two.

At Profit Builders International, Tom Luby has been successful in helping hundreds of fence installers and fabricators, manufacturers, general construction, sales and distribution organizations and many other type companies accomplish a higher level of success and profitability. He has developed a program called the “Roadmap to Success” that can help you do the same for your company at a fraction of the cost of hiring a business consultant to do this for you.

The entire “Roadmap to Success” Program is available on CD, along with “The Close” by contacting Profit Builders International at the phone or address below: Profit Builders International 3421 10th Lane West, Palmetto, Florida 34221 Email: tluby@profitbuilder.org Website: www.profitbuilder.org Office/home phone: 941-981-3677 Cell: 941-807-766

* Usted puede encontrar la versión en español de este artículo en www.FenceNews.com

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FENCENEWS.COM | APRIL 2021

Ofertas y estimaciones en la industria de las cercas Todos buscamos el mejor precio en todo lo que compramos; es la naturaleza humana querer obtener el mejor negocio. La industria de las cercas, en particular, es a menudo ultracompetitiva. Los trabajos residenciales frecuentemente tienen un precio con poca ganancia, mientras que las ofertas comerciales a veces pueden tener un margen de 20, 30 o incluso 40% en el mismo trabajo. Uno de los aspectos más difíciles e incomprendidos de la industria de las cercas es la relación entre precio y rentabilidad. Como propietario de una empresa de cercas, gerente de operaciones, gerente de ventas o vendedor, ¿cómo sabe el precio correcto a cobrar por un trabajo de cerca residencial o comercial, además del costo habitual, más el 30%? Antes de abordar esta fórmula engañosa que se usa principalmente para ofertas residenciales, primero quiero reconocer que los trabajos de cercas residenciales y comerciales son “animales” muy diferentes y, por cuestión de tiempo, me gustaría abordar en este artículo, los precios y la estimación sólo para cercas residenciales. Una de las razones por las que las ofertas y las estimaciones están por todos lados es que, en mi opinión, los instaladores de cercas notoriamente no conocen sus costos reales, incluidos los gastos generales y los márgenes de ganancia planificados y muchas, muchas veces, ofertan demasiado bajo. Además, tienen una tendencia a “competir hasta el final” para tratar de asegurar cada oferta en lugar de fijar un precio y ceñirse a él. La fórmula que mencioné anteriormente y que se usa ampliamente en los EE. UU., se puede resumir en algo como agregar todos los costos de materiales y mano de obra directos 48

APRIL 2021 | FENCE NEWS USA

Tom Luby, consultor empresarial y portavoz de la industria de cercas

más las comisiones de ventas y luego agregar un 30% adicional para gastos imprevistos y ganancias. Eso, lamentablemente, suele ser inexacto y puede conducir, en poco tiempo, a un desastre financiero. En primer lugar, revisemos los componentes de una oferta justa. Al hacer una oferta, primero haga estas preguntas: “¿Están sus clientes comparando manzanas con manzanas? ¿Está en igualdad de condiciones con sus competidores? ¿Están sus competidores usando los mismos materiales de calidad y equipos y técnicas de instalación confiables? “ La comparación entre un Volkswagen y un Rolls Royce es simplemente no comparar el precio de un auto, ¿no le parece? Además, ¿tienen los mismos costos de negocios que usted? ¡Para hacer todo esto necesita conocer a su competencia! Qué tan grandes son, en cuanto al volumen. Cuál es su respectivo factor de gastos generales y cómo se compara su empresa con ellos. Luego, debe preguntarse cuáles son sus costos reales y cómo los calcula. En realidad, hay cuatro componentes en los costos reales de hacer negocios.

podrían ser combustible, concreto, arena, limpieza y remoción de basura, etc.

Costos directos o variables Costos indirectos o fijos Costos semivariables Ganancia

Históricamente, las ganancias en esta industria pueden variar desde un mínimo de 3 a 5%, de 10 a 15%. El menor suele ser para empresas muy grandes que se ocupan de decenas o incluso cientos de miles de dólares en volumen de ventas. El más alto suele ser para los contratistas de cercas de tamaño mediano. Una ganancia del 20% o más podría ser para operaciones muy pequeñas de equipos de uno o dos. Debe gastar todo el dinero ganado como los costos para algunos puestos de trabajo (s) para conocer sus verdaderos costos de negocios.

Veámoslos individualmente. COSTOS DIRECTOS Estos incluyen cualquier costo directamente atribuible al costo del trabajo. Materiales, mano de obra, equipo de alquiler, tiempo de viaje, órdenes de cambio y cualquier otra cosa que influya directamente en el costo. Otros costos

COSTOS FIJOS Se trata de costos laborales indirectos como salarios de gestión, ventas, personal de oficina, pagos de alquiler o hipoteca, gastos de publicidad y mercadeo, seguros, comisiones; todos los gastos que se acumulan para hacer negocios en el día a día. COSTOS SEMIVARIABLES Estos son una combinación de costos directos y costos variables; son costos que se reducen cuando las ventas caen pero no desaparecen por completo. Los ejemplos incluyen líneas telefónicas, viajes y entretenimiento, licencias, permisos, etc. GANANCIAS La cantidad de ganancias a planificar es una decisión de la alta gerencia, pero generalmente es inversamente proporcional al volumen de ventas. Cuanto mayor sea el volumen, menor debe ser el margen de beneficio para alcanzar el éxito.

Alguien debe pagar todos los gastos de la empresa. ¿Sabe cuál es su punto de equilibrio? Esto es cuando ha llegado a un punto (en tiempo o en dólares) donde se pagan todos sus gastos generales, ya sea medidos por trabajo o para toda la empresa durante el año. El cálculo de los puntos de equilibrio por puestos de trabajo puede resultar problemático y para trabajos más pequeños no es práctico; incluso los trabajos más grandes pueden ser engañosos. Por lo general, los puntos de equilibrio se miden en tiempo o en volumen de ventas. En el tiempo, la mayoría de los puntos de equilibrio para la industria de las cercas ocurren a mediados o finales del otoño. Octubre es un período de tiempo bastante común. Esto también se puede calcular en dólares, cuánto dinero necesita ganar para cubrir todos sus costos indirectos o generales del año. Esta cifra en dólares también se suele alcanzar a mediados o finales del otoño. Después de llegar a su punto de equilibrio, ¿entonces qué? ¿Cuál es la declaración de misión de su empresa? ¿Está en el negocio para crecer sin fines de lucro y para dominar su área de mercado, o para ganar dinero? Una vez que haya alcanzado su punto de equilibrio, puede optar por hacer una de las dos cosas. Imagine un trabajo de instalación de cercas donde su costo neto (gastos generales directos más indirectos) es de $ 800 en total y su objetivo de oferta es de $ 1,000. Quiere obtener una

™ Prevent. Protect. The best defence forProlong. your fence.

ganancia neta de $ 200. Además, imagine a su personal de ventas descontando un 10% al cliente. ¡Esto reduce su beneficio a la mitad! Vender el trabajo por $ 1,000 daría como resultado una ganancia bruta de $ 200, vender el trabajo con un descuento del 10%, o con un descuento de $ 100, de $ 900, dejaría sólo un beneficio de $ 100, la mitad del monto original. Por otro lado, un personal de ventas diligente e inteligente aumenta su oferta en un 20%, de una meta de $ 1,000 a $ 1,200 por valor vendiendo el trabajo de la cerca porque usted es una empresa superior con productos e instaladores superiores, de hecho, ese vendedor ha duplicado su beneficios. La moraleja de la historia es que es muy importante conocer sus costos reales y ofertar en consecuencia. El beneficio no es una mala palabra. Otro factor importante en la oferta es conocer y comprender a su competencia. ¿Están sus competidores jugando limpio? Los factores generales pueden variar mucho en la industria de la cerca (o en cualquier otra), dependiendo de varios factores como el tamaño de la empresa, la cantidad de empleados, la cantidad de ubicaciones, el verdadero cumplimiento de las reglas y leyes, especialmente las leyes de seguros e impuestos y, por último, pero lo más importante , controlando los gastos generales. Estas son algunas de las tareas más importantes que debe realizar el propietario o el gerente general para tener éxito.

Cuidado con el descuento y “la muerte” por mil recortes. Socavar a un competidor equivale a una guerra en su área de mercado, así que tenga cuidado. Aquí es donde sus mejores vendedores deben aprender a valorar la venta de todos los productos y servicios de sus empresas para obtener una ganancia justa o dejar el trabajo, punto. Conocer su verdadero factor de gastos generales e incluir ese número en cada oferta es esencial para el éxito de su empresa de cercas. El costo, más 30% se usa a menudo en la industria de las cercas, pero éso no es exacto para todas las empresas; necesita encontrar su propio número y atenerse a él si quiere ganar dinero. Además, recuerde las tres cosas que todo cliente desea: calidad, servicio y precio más bajo. En la mayoría de los casos, no puede darle a su cliente los tres, debe elegir dos. El programa completo “Roadmap to Success” está disponible en CD, junto con “The Close”, comunicándose con Profit Builders International al teléfono o la siguiente dirección: Profit Builders International 3421 10th Lane West, Palmetto, Florida 34221 Correo electrónico: tluby@profitbuilder.org Sitio web: www.profitbuilder.org Teléfono de la oficina / casa: 941-981-3677 Celular: 941-807-7666

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FENCENEWS.COM | APRIL 2021

Betafence USA Announces Exclusive Distribution Agreement with Master Halco Betafence, global manufacturer of fencing systems, has partnered with Master Halco, the leading wholesale distributor of fencing products across the US and Canada. Betafence has named Master Halco as the North American exclusive distributor of Prism 3-D welded wire products. The Prism 3-D Fence System, engineered by world leader in perimeter solution manufacturer Betafence, provides an attractive security fence solution and high level security alternative for chain- link. The exclusive distribution agreement between Betafence and Master Halco fortifies a partnership that will ensure customers get the best security solutions. David Dorfman, Director of Distribution said, “At Betafence we understand that the need to feel safe is paramount. We are committed to protecting everything people value—this is a shared ethos with Master Halco. Our joint commitment will ensure our customers, their people, their assets, and their businesses are protected by the best.” Master Halco will maintain stock of 4ft, 5ft, 6ft, and 8ft powder coated black panels of Prism 3-D Fence System and offer custom color Prism 3-D panels, ensuring a streamlined supply chain and, that surge capacity demands can be met when needed. “Our partnership with Betafence gives us a tremendous opportunity to

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bring additional higher-level security fencing opportunities quickly to our our customers for the communities they serve,” said Glenn Shenk, Master Halco Vice President of Sales and Operations. “Prism 3-D welded wire provides that extra level of security and aesthetics as an upgrade to traditional fencing for commercial, industrial, institutions, and even residential properties. Our inventory availability and supply chain partnership with Betafence brings it closer to our contractors for their needs.” Betafence (www.betafence.com) is a world market leader in perimeter protection. With 140 years of experience, Betafence manufactures fencing systems of renowned quality to secure people, assets and businesses around the globe. Proud to be a PRÆSIDIAD brand, Betafence is part of a global network, working alongside Guardiar and Hesco as a leader in perimeter security systems and solutions. Master Halco (www.masterhalco.com) is North America’s leading manufacturer and wholesale distributor of perimeter security and fencing. Since 1961, Master Halco has been the industry’s premier fencing provider for thousands of professional fence and security contractors and quality building material retailers. Master Halco is a wholly owned subsidiary of ITOCHU International, Inc., and is an important part of ITOCHU’s worldwide operations.

Secure Remote Access Controlling your gate operator has never been easier! The Viking Monitor Android/iOS apps provide secure, remote gate operation, as well as peace of mind with instant notiications on all gate activity. You also get instant, realtime access to operator history, diagnostic data and more, making troubleshooting a breeze. Data can be saved to the Cloud and/or USB.

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FENCENEWS.COM | APRIL 2021

FENCES FOR FURRY FRIENDS:

The Benefits and How to Help Your Customers Choose One According to the American Pet Products Association’s 2019-2020 National Pet Owners Survey, over 63 million U.S. households own dogs, and these owners are shelling out big money for their four-legged family members. It’s estimated that in 2019, pet owners spent over $75 billion in the pet industry. There are two things we can take away from this: 1) obviously, lots of people have dogs and 2) they’re willing to spend money to take good care of them. This presents an opportunity for the fence industry. In this day and age, people value their pets more than ever as actual members of the family, so we should tap into that idea when considering the residential fence market. We need to understand the importance of dog owners having a fence for their yard and then help them choose the right fence based on the kind of dog (or dogs) they have. Not only can it help hit an area of the market you may be missing, but you’ll also end up with happier customers if their fence functions better in their lives based on what their dog needs. Many shelters, rescue organizations, and responsible breeders require that potential dog owners have a fenced yard to adopt or purchase a dog, and there is a reason for that. It’s one of the most responsible things a person can do as a pet owner to protect not only their pet, but neighbors and their pets, and passersby, too.

APRIL 2021 | FENCE NEWS USA

VEHICLES

THEFT

ANIMAL CONTROL/ WILDLIFE

HEALTH

A fence will allow dogs to go out on their own without the risk of running off, getting close to the road, and possibly hit by a car. This devastating possibility is not only tragic to the family and the dog, but it also presents a danger for motorists. If a driver swerves to miss a dog on the loose, they could easily lose control of their vehicle and cause an accident. If this happens, the owner of the dog will likely be held legally liable. Just as we lock our car doors, equip our homes with alarms, and create passwords to shield our personal information, dog owners should take measures to protect their valuable canine friends. According to the American Kennel Club, about 2 million dogs are stolen each year, and over half of these thefts happen when the dog is in its own yard. A fence is recommended as one way to help prevent this, and the correct kind of fence will keep their pet in and thieves out. Animal authorities will detain a dog if it doesn’t have any identification or if it’s harassing people or other animals like wildlife or livestock. And speaking of wildlife, many wild animals are a risk to dogs in the way of diseases or getting attacked. A fence allows for dogs to run, play, lay in the sun, and you know… dog things. Depending on the breed, dogs need anywhere from 30 minutes to 2 hours of exercise a day. A fence allows for a secure place for the dog to get some of that on their own – making him or her healthier in the long run.

Fences aren’t one-size-fits-all from any way you look at it, and this goes for helping a dog owner choose a fence, as well. Firstly, a fence that will be containing a dog should absolutely be six feet or higher. Many athletic dogs – even medium sized or smaller – can clear a fence that’s lower than six feet. Dogs can also dig their way out of a fence, so it’s smart to consider lowering the fence into the ground some or including something such as chicken wire beneath the fence. Chain link fence, while an affordable option, runs the risk of enabling a dog to climb out. Depending on the dog, this is something to encourage your customer consider. You’ll also want to help the customer choose a fence with appropriately sized openings, so a dog can’t fit through. Just be sure there’s no way a dog can get over, under, or through a fence, as they will often find a way, if they’re determined enough. When it comes to layout of the fence, be sure to consider blind spots from inside the home. If the owner wants to be able to look out and easily see their pet, make sure to bring that up to them, and test what areas of their yard they can see when looking out from inside. Also point out that fencing in the utilities is a good way to shield them from view but will put the security of their dog at risk if and when a repairman has to come work on them. Encourage them to fence the majority of their yard, but their knowing that you’re taking small things like blind spots into consideration will let the customer you care about their long-term happiness with the investment they’re about to make. The cost of a fence is a small price to pay for the peace of mind that comes with knowing a pet is safe from the many dangers outside the boundaries of its owners’ property. Adding a fence to a property has a wide variety of benefits, as we all know, but closing the sale with dog owners should be an easy one. Help dog owners invest in one of the best things they can do for their beloved furry friends.

by Mark Levin, CAE, CSP Executive Vice President, Chain Link Fence Manufacturers Institute

Never Forget

If you have been around the fence industry for any extended length of time, you probably remember that at the height of the Iraq War there was a wave of patriotism washing over the United States (there were also, of course, many who opposed to that conflict). A large number of people and organizations were committed to making sure that the brave men and women serving in the military at that time would not be treated with the same indifference (and worse) that the returning Vietnam veterans had been a generation ago. The Chain Link Fence Manufacturers Institute (CLFMI) was among the fence industry organizations that established a program to promote the hiring of veterans. Ours was called the “Hire a Hero Veterans Employment Program.” Unfortunately, the craziness of the past several years, topped off by the global health crisis, has shifted attention away from these efforts to many other things (including the survival of thousands of businesses in the industry!). However, when fence industry companies are asked what their biggest concern about the post-COVID fence marketplace will be, one of the first things they mention is “workforce development and skilled worker shortages.” Maybe we need to take another look at where companies can go to find potential employees. Veterans still present a huge pool of men and women seeking to re-enter the workforce, willing to get retrained to do whatever meets the needs of employers. Take another look at what’s in it for your company to hire veterans. By virtue of their military training, veterans bring an accelerated learning curve to the job, shortening training times and lowering training costs.

Veterans have been exposed to a multi-cultural team, allowing them to assimilate more easily into a diverse and inclusive workforce.

Having been exposed to leadership development in the service, veterans have the capability of moving into supervisory roles more quickly in the workplace. Veterans understand the value of teamwork, making them more dedicated to working effectively with others in their work environment.

Military veterans have performed under intense pressure, giving them the experience and confidence to work within tight time constraints and budgets.

Note: There are hundreds of programs out there trying to match veterans with private-sector jobs. Some are sponsored by the U.S. government, some are private companies, such as recruitmilitary.com.

Veterans have an ingrained respect for procedures, making them easily adaptable to regimented tasks and meticulous adherence to directions.

Veterans have worked with state-of-the-art materials and machinery, making it easy for them to accept and adjust to automation and new technologies. Veterans are conscious of, and have respect for, health and safety standards, a must in the fence industry. Many veterans, especially those wounded in action, have experience in overcoming adversity and are less likely to be discouraged by normal setbacks in the workplace.

Some sectors and companies in the fence industry are still reeling from the effects of the COVID-19 shutdowns and reductions. Others in the industry actually had a good year in 2020 but are still worried about workforce issues. Where will they find installers and other field employees? Who will fill the needed roles as machine operators and heavy equipment drivers? Young people coming out of school have doing virtual learning for more than a year. How many of them were even exposed to opportunities in the fence industry? Veterans can bring a little more maturity, a little more life experience, and a little discipline to whatever position they might have in the workplace. Those qualities offer the chance to reduce employee turnover, one of the biggest cost factors in workforce development. There are a lot of reasons why it is good business to consider hiring veterans. In addition to the tangible benefits, it is also a way to brand your company as a truly equal opportunity employer, willing to reach out and create a win-win situation for these veterans who have shown a willingness to serve their country. But there is more to it than just the bottom line. Hiring veterans is a way to get back some of the “normalcy” we all have been craving this past year. It is a way to give a chance for thousands of hardworking men and women to show what they can do in the private workforce by taking advantage of their military training. The sense of accomplishment they can gain in this industry is a terrific way to say, “Thank You for Your Service.”

FENCENEWS.COM | APRIL 2021

Ma Cor nag ner em ent

Spotting Substance Abuse in the Workplace

Do you have employees who have substance abuse problems? If you do, how would you know? According to the National Safety Council, about 16% of employees live with a substance use disorder. Substance abuse in the workplace occurs across all industry types, with each sector having its own rates of addition and types of substance abused. A report from the National Survey on Drug Use and Health (NSDUH) found that workers in the construction industry see the highest rates of heavy alcohol use and alcohol consumption on the job. U. S. Department of Labor (DOL) research has reported on the tremendous negative impact of substance about in the workplace, finding that substance abusers are more like to: • Be absent and/or show up late. • Make mistakes. • Take risks. • Be involved in workplace accidents. • File workers’ compensation claims. Getting a handle on this dangerous and costly problem begins with recognizing the symptoms and identifying possible abusers. How can you tell if an employee is abusing drugs or alcohol? The following performance and behavior problems are common to many workers who abuse alcohol and/or other drugs.

Performance problems include: • Inconsistent work quality • Poor concentration • Reduced productivity • Increased absenteeism and lateness • Unexplained disappearances from the jobsite

Behavior problems include: • Frequent financial problems • Avoidance of friends and colleagues • Overreacting to criticism • Blaming others for own problems and shortcomings

APRIL 2021 | FENCE NEWS USA

An employee who displays any of these symptoms doesn’t necessarily have a substance abuse problem. There could be other reasons, but it is important to consider this cause. In addition to looking at an employee’s performance and behavior, you should also look at what’s going on around that employee. For example, when there’s a substance abuse problem, there might also be an increase in: •C omplaints from other workers (about mistakes, the employee not doing his/her share of the work, coming in late and leaving early, risk-taking behavior, etc.) •N ear misses and accidents either involving the worker or taking place around the worker •D isputes with or aggressive behavior toward workers and supervisors • Theft from the company and co-workers

The DOL recommends employers establish comprehensive programs to prevent workplace substance abuse. An effective workplace drug program usually establishes a list of procedures to follow concerning illegal drug use, such as: • Testing • Prevention training • Implementing infraction policies • Setting rules and expectations Many addiction experts agree with this structure for employers, however, as more studies uncover the correlation between mental health and addiction, the more evident it becomes that other steps should be taken to fight addiction through training and compassionate understanding. These can include: •T raining employees about the realities and signs of addiction •M otivating employees to support a drug-free workplace  •P romote health and wellness •P rovide options to individuals and families to seek help through different resources and other channels •D iscuss how management referrals and self-referral for assistance are handled •M aintain a safe, healthy, and productive environment for all • Give positive feedback

THE SUMO™ LINE BY LOCKEYUSA SURFACE MOUNT GATE HARDWARE SUMO™ GL2 GATE LOCK & GL2LINX ADAPTER FOR CHAIN LINK GATES The SUMO™ GL2 is a surface mount mechanical gate lock. The key lockout feature restricts code access when engaged and is perfect for restricting access after-hours. The SUMO™ GL2 is available single & double sided and installs on metal, vinyl, wood and chain link with a GL2LINX Adapter, sold separately. The GL2 fits gates up to 3 1/2” thick and up to 5” thick with an extension kit, sold separately. The GL2LINX Adapter is available in 1 5/8” & 1 7/8”.

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FENCENEWS.COM | APRIL 2021

Management Corner

Spring your Business Forward Many people take advantage of the warmer weather and longer days that spring brings to air out their homes and tackle decluttering and cleaning after a long winter. You can apply the same “spring cleaning” principles to refresh and recharge your business practices. Hopefully you set some goals for your business at the beginning of the year. Spring is the perfect time to hit “pause” to see if you are on track to accomplishing those goals and redirect your efforts if needed. If you didn’t set any 2021 business goals, you can do so now. Here’s a few suggestions to help you get started: REVIEW THE BOOKS As you and your accountant or accounting staff are working on tax preparation, it’s a good time to take a closer look at and reorganize – if needed – your finances to help you make better decisions for the rest of this year: •W hat expenses from last year were possibly unnecessary? Which were profitable and why? •W hat were your sources of revenue and what can you do to improve those? • Are there any assets you are maintaining that you should let go? •A re there any new equipment or inventory you should purchase for improved profitability? REVIEW YOUR CUSTOMERS Analyze your customer list with a focus on growing your base of strong customers and improving overall customer relations: • I dentify your best customers – sometimes this is surprising when you take an objective look. Make sure you don’t take them for granted and ensure you are working to keep and grow that relationship. • E liminate customers on your working list who are no longer a customer or potential customer. Some may have closed, move, consolidated or have a strong loyalty to another provider. Don’t waste energy and resources on continuing to reach out to these. •W hat current customers offer the potential for expanded business from your company? Create a plan to make that happen. • I dentify customers who would be most likely to send referrals or write a positive online review, then develop steps to facilitate this. • D o you have customers on your list who you know are less than 100% satisfied? How can you address this to make them happier? 56

APRIL 2021 | FENCE NEWS USA

REVIEW YOUR TEAM This process is similar to your customer review but focuses on your employees and any changes and improvements you need to make to help your team perform better, together. • D o you have any “problem” employees – those who you know have a bad attitude and/or who can’t do the job they were hired to do and show no interest in learning how? They should be part of your spring decluttering. • Identify people who may not be where they need to be in performance level, but who have the right attitude and potential. Put a plan in place to develop them as stronger team members through training, coaching and/or incentives. • Who are your top performers? Have you let them know they are valued? Do you have a structure in place to ensure you are doing everything you can to keep them? If not, this should be a top priority. • Evaluate communication within your organization – does it flow openly from management to the team, and vice versa? All of these are tasks that should be part of your management plan, but spring is a great time to get back on a regular schedule if you have been neglecting them. Think about any other aspects of your business that could benefit from some spring cleaning and add it to the list to make the rest of 2021 more successful.

It is with the greatest sadness that I must communicate that we have lost our first team member within Eagle Fence Distributing to the COVID-19 Virus. On Friday March 5, Michelle Nicholson, who was one of our founding team members at the Alabama Eagle Fence Distributing location, passed away from complications from the COVID-19 virus. Michelle came to work for Eagle Fence Distributing in November 2008 with an already impressive resume in the Fence Industry. As a team member at the Alabama location, Michelle has been instrumental in the growth of this branch and in fact in providing support for the growth story throughout the Eagle Fence Distributing team. In the coming days please keep her family in your prayers. In lieu of flowers we are asking that you donate to a GoFundMe account for Michelle’s Niece and Nephews College Expenses https://www.gofundme.com/f/michelles-nieces-and-nephews-college-funds

Michelle Nicholson

Thank you for all the prayers, Keith Ford, Eagle Fence Distributing, LLC

Superior Fence and Rail Celebrate a Company First with Two Franchise Expansions

www.tridentcorp.com

sales@tridentcorp.com

Trident Fence

Fence experts for over 40 years.

866-290-0244

Superior Fence and Rail is pleased to announce the expansion of two franchise

so soon means that the tools and processes we are providing to them are

units to become the system’s first multi-unit operators.

enabling them a level of success that we never imagined when we started.”

Superior Fence and Rail franchise owners have confidence that the

Both the Raleigh and Pensacola franchises opened in 2019. Within two

organization will help them grow and scale their business, through operational

years, the franchises have established such great footing they are ready to

growth and ultimately through unit expansion, if so desired. The Superior

move on to owning multiple locations. For these franchise owners, success

Fence and Fail Pensacola and Raleigh teams are expanding their enterprises

has come quickly. Through hard work, client-focused support, and vision,

to ownership in two new markets for the franchise organization. Pensacola’s

Pensacola and Raleigh owners are blazing a trail at Superior Fence and Rail.

owners opened their new location, North Shore in Louisiana in February, and

“Ralph and Dustin in Pensacola have worked tirelessly to scale all their teams

Raleigh opened in April with Superior Fence and Rail of Atlanta.

and early on maintained a 100% customer online approval rating. Mike in

Raleigh has leveraged his business and franchise experience to build an

Owner Zach Peyton says these are not only progressive leaps forward for

the Superior Fence and Rail brand, but a testament to a franchise model that

impressive team that has consistently been our highest selling office,” Peyton

works. “The fact that these two teams are expanding into second markets

explains.

FENCENEWS.COM | APRIL 2021

Specifications 6”x 6” Capacity 5 H.P. Moto Air Clamps High Speed Steel and Carbide Blades available Makes many different profiles

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APRIL 2021 | FENCE NEWS USA

2/24/21 4:20 PM

RIG-MOUNTED POST DRIVER HP1000SS ULTRA HEAVY DUTY HIGH POWER-TO-WEIGHT RATIO ONE MAIN MOVING PART LOW-FLOW REQUIREMENT • High-impact force • Uses less than 8 GPM • Patented accumulator reduces recoil, adds power • 6” driver tool standard • Near perfect center of gravity • Highest hitting force per pound of tool • Self lubrication prevents damage • Closed circuit hydraulics creates no exhaust • Drives wood and steel up to 6” diameter, guard rail and more • Drives stakes, rods and pins • Runs off of skid steer loaders and tractors • Can be slung or hard-mounted • 1 year parts and labor warranty Dimensions: 40 x 18 x 12 (main body without quick-mount plate) Weight: 496 LB w/quick-mount plate & tool

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FENCENEWS.COM | APRIL 2021

Wood Preservation Information for Builders Source: American Wood Protection Association, (www.awpa.com)

Builders and contractors have some pretty big shoes to fill.  They are the critical link between the designers, the local code official, and the owners or residents of the building.  A builder’s reputation is usually based on the quality of the finished product, so the best builders rely on American Wood Protection Association (AWPA) to write the standards for the treated wood products they use in their structures. Here are the answers to some builder-related questions: WHY SHOULD I REQUIRE WOOD TREATED TO AWPA STANDARDS? Besides the fact that most architects and engineers specify AWPA Standards for treated wood, AWPA Standards are the only wood treatment standards listed directly in the IBC and IRC.  AWPA has over 110 years of history in developing treated wood standards.  Our standards are developed in an open, consensus-based, ANSI accredited process to ensure stringent review of performance data while providing due process for all participants.  Most of the world’s experts in wood protection actively serve on our Technical Committees - a level of expertise unmatched elsewhere.

THE BUILDING INSPECTOR SAYS I NEED TO USE A PRESERVATIVE TO COAT THE CUT ENDS OF TREATED WOOD.  WHAT SHOULD I USE? The inspector is probably referring to AWPA Standard M4, which requires the use of borates for interior uses, and copper naphthenate or oxine copper for primarily exterior uses.  For borates, commercial products such as “Bora-Care” may be used, but saturated solutions of borax and/ or boric acid in hot water may also be used.  The only commercially available oxine copper product we’re aware of is called “Outlast Q8 Log Oil”, and it is normally found at log home supply companies.  And finally, copper naphthenate is sometimes found at paint, hardware, and building supply stores, but it can be difficult to locate. A 2% copper solution may be purchased online from Poles, Inc., under the trade name “Tenino.”  It is always a good idea to coat cut or drilled areas of pressure treated wood with a topical preservative to re-establish an envelope of preservative protection.

CAN I USE A BRUSH-APPLIED OR SPRAYED PRESERVATIVE INSTEAD OF PRESSURE TREATED WOOD? A brush-on or spray-on preservative is just a surface treatment. When wood is put into service it is immediately exposed to the rigors of water, decay fungi colonization, termites and UV and visible violet light degradation. The wood will, at first. check (cracks along the grain) at a microscopic level, and later into increasingly wider checks. Although the first openings are microscopic, they are more than adequate to allow these wood destroying fungi past the paint -surface protection to the unprotected wood just below the surface where, once established, will ultimately make the wood unfit for the purpose it was installed. If such a “surface” treatment existed it would be marketed as well as acknowledged by the Forest Products Laboratory or AWPA. Only pressure treated wood penetrates below the surface for more thorough protection of the wood. Continued on p58

APRIL 2021 | FENCE NEWS USA

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PUBLICATION SCHEDULE INSERTION ORDER DEADLINE - 1st of the month prior to month of publication EDITORIAL DEADLINE – 1st of the month prior to month of publication ADS NEEDING DESIGN DEADLINE - 1st of the month prior to month of publication CAMERA-READY AD DEADLINE - 5th of the month prior to publication

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800.574.1076 | eprivacylink.com

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Submit your news releases and product information to: editor@fencenews.com FENCENEWS.COM | APRIL 2021

IS “MOLD RESISTANT” TREATED WOOD THE SAME AS PRESSURE TREATED WOOD? Mold resistant wood is specifically designed to do what it says: resist mold growth. It is not a replacement for pressure treated wood. Mold, although unsightly and a potential source of airborne toxins, is not in itself a very great threat to wood structure and the soundness of wood members. Mold resistant wood should not be used outdoors or in areas expected to be in contact with soil or masonry such as sill plate.  Pressure treated wood has various “Use Categories” that identify the proper use of matching an application with the right level of preservative protection.  CAN WOOD BE PRESERVATIVE TREATED AND FIRE RETARDANT TREATED AT THE SAME TIME? Under AWPA Standards, preservative treatment and fire retardant treatment are two different technologies. Preservatives are expected to protect the wood from decay fungi and termites every day over a long period of time. Fire retardants are expected to remain in the wood and protect it from a one-time event. Some preservatives do impart a degree of fire retardancy, and some fire retardants can act as preservatives to some extent. At this time, there is only one AWPA standardized product which may be used both as a fire retardant and wood preservative, and it is only listed for interior uses. Apart from this, fire retardant treated wood should not be used where preservative treatment is required, nor should preservative treated wood be used when fire retardant treated wood is required. WHAT KIND OF FASTENERS AND CONNECTORS SHOULD I USE IN PRESSURE TREATED WOOD? AWPA’s test methodologies are used to determine relative corrosion rates and cannot be used to estimate corrosion of fasteners and connectors in the field.  For this reason, we suggest using fasteners that meet the requirements of the major model building codes, which specifies hot dip galvanized steel, stainless steel, silicon bronze, or copper fasteners. The model codes also allow for the use of mild steel fasteners for wood treated with inorganic boron (SBX) in dry environments. There are literally hundreds of fastener coatings available, so it is important to follow the fastener manufacturers’ recommendations regarding compatibility of their fasteners with pressure treated wood. The American Wood Protection Association is an international, nonprofit, technical society founded in 1904 to provide a common forum for the exchange of technical information between industry, research and users of treated wood. AWPA is the principal standards-writing body for methods, preservatives, and other technologies which protect wood and wood-based products. Learn more at www.awpa.com.

APRIL 2021 | FENCE NEWS USA

™

Pro-Series

Extended Handle Kit Extended Handle Accessory for Pro-Series Post Drivers

Pneumatic • Hydraulic • Gasoline Professional Grade Tools

Part No. 301014

Pro-Series™

Extended Handle Kits The installation of extended handles on your Rhino Ranch Pro, Fence Pro Multi-Pro, or Multi-Pro XA Gas Post Driver, will allow one individual to install tall posts (up to 10'), safely and efficiently. Typical applications are wildlife, security and crowd control fencing or sites unable to accommodate large equipment. - Eliminate the need for ladders - Increase job-site safety - Increase project productivity - Allow one person to install tall post quickly/efficiently - Provide access for fence installations in tight spaces and rough terrain.

Part No. Pro-Series™ Handle Kits

Dimensions

Ship Wt.

301250

2' Extended Handle Kit*

26" x 6" x 6"

7 lbs (3.17 kg)

301252

4.5' Extended Handle Kit*

60" x 6" x 6"

10 lbs (4.53 kg)

Notes: 1. Kit only fits Rhino Drivers with tube style handles. 2. Kit does not include a Post Driver. 3. If your Pro-Series Driver does not have a lower handle, a lower handle must be ordered separately (p/n 301233). Do not use extended handles without lower handle.

A Tradition of Quality and Service Since 1975 Your Rhino® Pro-Series™ Gas Powered Driver is an efficient and effective power tool designed and developed to tackle a difficult and time consuming task; driving posts. The extended handle accessory is intended to make driving tall posts easier. Go to www.lcenterprises-usa.com to see how the gas powered post driver enhances productivity safely. It is one of many fencing products we offer to get the job done faster. Give us a call today.

FENCENEWS.COM | APRIL 2021 6652 N.75 Drive, Escanaba, MI 49829 | Toll Free 1.866.786.1009 | www.lcenterprises-usa.com

APRIL 2021 | FENCE NEWS USA

FENCENEWS.COM | APRIL 2021

BUSINESS FENCE INSTALLATION SCHOOL The American Fence Association announces Fence Installation School on April 22 – 23, 2021 in Wadsworth, Ohio, about 35 miles south of Cleveland. This in-person learning experience is ideal for new hires and installers with less than two years’experience, although it is open to fence professionals of all levels. The course is also effective training for individuals in industry support roles, such as inside and outside manufacturer sales representatives with no previous fence installation experience. This AFA University On The Road offers an abbreviated version of Fence Installation School covering two of the five fence disciplines. This two-day, intensive course includes classroom work and hands-on installation training and cover these two fence disciplines: CHAIN LINK ORNAMENTAL METAL For more information, visit http://www.americanfenceassociation.com/fis-school-otr-ohio/ and to register, email memberservices@americanfenceassociation.com.

GATE AUTOMATION DESIGNER SCHOOL The American Fence Association announces Gate Automation Designer School on April 22 – 23, 2021 in Wadsworth, Ohio, about 35 miles south of Cleveland. This in-person learning experience is for individuals who design automated vehicular gate systems for either residential or commercial customers. It is also recommended for sales professionals in the automated gate industry. At the conclusion of this school, attendees have the optional opportunity to sit for the Certified Gate Automation Designer (CGAD) certification examination administered by the Accreditation & Certification Institute (ACI). This requires a separate registration fee. This application is available at www.acieducation.org. To learn more about the Gate Automation Designer School, visit http://www.americanfenceassociation. com/gads-school-otr-ohio/. To register, email memberservices@americanfenceassociation.com.

AMERICAN WOOD PROTECTION ASSOCIATION 117TH ANNUAL MEETING UPDATE The annual meeting is still tentatively scheduled for May 16-18 in Charleston, but the American Wood Protection Association’s Executive Committee is working on an alternate plan. It could be held virtually, or at a different place/time. A survey was sent to AWPA members in good standing, asking them for their opinions. The Executive Committee will begin discussing options and will notify everyone as soon as decision is made.

WEST COAST FENCE SHOW The West Coast Fence Show, also known as the“Biggest Little Trade Show in the West”will take place September 9 – 11, 2021 in Reno, Nevada. Two days of educational seminars will be provided, including several gate and access control classes. Certification testing will be available through ACI. Booth space is available at the exhibition show featuring fencing, deck, railing and perimeter security and access control. For details, visit www.westcoastfenceshow.com.

NADRA AND PSP EXPO PARTNER FOR DECKEXPO The International Pool Spa Patio Expo and the North American Deck & Railing Association are excited to announce a new partnership and will team up for the PSP/Deck Expo November 13 – 18, 2021 in Dallas, Texas at the Kay Bailey Hutchison Convention Center. For details and registration information, visit www. nadra.org/deck-expo.

COMMON GROUND ALLIANCE CONFERENCE & EXPO The Common Ground Alliance Conference & Expo will be held October 12 – 15, 2021 at the Renaissance Orlando at SeaWorld. It’s the premier event for damage prevention stakeholders to assemble to share knowledge, data and technology. It will offer networking of integrated CGA committee meetings, industryleading speakers, curated breakout sessions and discussion groups, and an interactive exhibit hall. Most importantly, it will facilitate the development of concrete actions the industry can take to help reduce damages. To register, visit www.cgaconference.com.

APRIL 2021 | FENCE NEWS USA

ONE OF THE LEADING FENCING COMPANIES ON OAHU, HAWAII LOOKING FOR EXPERIENCED ESTIMATORS/PROJECT MANAGERS.  Fencing Experience Required Salary with Commissions and Benefits Send Resume or Questions to  EmploymentFN@ASFence.com PVC FENCE SUPPLY  Wholesaler of Vinyl Fencing Tan Color Profiles – Price Special Square post 4”x4”x96”x.160” Plank Picket 7/8”x6”x62” WE SHIP ALL OVER USA Call us for free quote 561-249-1254 DAVIS FENCE COMPANY SEEKS EXPERIENCED CANDIDATES FOR VARIOUS FENCING POSITIONS in Topeka, KS. Salary based on experience. Please send resumes to: office@davisfencecompany.com

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FENCENEWS.COM | APRIL 2021

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APRIL 2021 | FENCE NEWS USA