CBF Style Guide

Cooperative Baptist Fellowship

Brand Style Guide

V. 1.0

Cooperative Baptist Fellowship

Brand Style Guide

V. 1.0

This brand style guide includes everything needed for visual communication of the Cooperative Baptist Fellowship identity and vision. It serves as a toolbox filled with visual components and rules to deliver a range of visual expressions.

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Cooperative Baptist Fellowship

Brand Style Guide

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BRAND BRIEF

BIG IDEA

POSITIONING

CORE PURPOSE

Forming Together

Cooperative Baptist Fellowship is a Christian Network that inspires people and churches through both encouraging autonomy and inviting collaboration.

Partner in renewing God’s world.

ATTRIBUTES

AUDIENCE

C H R I ST- L I K E I N N OVAT I V E

First and foremost, we witness God’s work in the world.

Ever exploring ways to renew the church and the world.

AU T H E N T I C

Genuine relationships that are built on respect.

G LO BA L

Impact that reaches every corner of the globe.

E XC E L L E N C E DIVERSE

Pastor

Young Christian Professional

Now at her third church, Sandra continues to look to CBF for meaningful connections and conversation starters to help her and her congregation grow.

Andy is a leader in his community and appreciates CBF for its openmindedness and opportunities to take action and make the world a better place.

Value Proposition

Raising the bar with inspiring partnerships, ministries and missions.

Value Proposition

Strongly committed to hearing and respecting different perspectives.

CBF provides both a home and inspiration to guide me on my faith journey.

My CBF church gives me opportunities to put my faith to action and live into my beliefs.

Cooperative Baptist Fellowship

Brand Style Guide

OV E RV I E W

The Cooperative Baptist Fellowship visual identity is a unified system comprised of core elements such as logo, color and type, as well as extended expressions including imagery and graphics. This wide range of tools is designed to be flexible and expandable. To effectively define the Cooperative Baptist brand experience, these core elements must be aligned across every touchpoint, from sales materials to the website.

BRANDMARK

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TYPOGRAPHY

COLOR

Metric Plantin Std

SAMPLE APPLICATIONS

ICONS

Forming Together.

Dawnings ABC Partnership Revitalizing Downtown Little Rock

Cooperative Baptist Fellowship of Arkansas

Connected Globally and Locally.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas mauris lorem, adipiscing sit amet pretium ac, lacinia in nibh. Vivamus vestibulum, sapien id porta ullamcorper, neque ante venenatis metus, eu blandit magna ligula scelerisque massa. Quisque porta varius purus eu consectetur. Cras lacinia accumsan erat eget vulputate. Donec viverra mauris quis ullamcorper sagittis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed imperdiet neque a sem suscipit, id congue tortor pharetra. Phasellus a odio tristique dolor tincidunt pulvinar nec id lorem. Donec et imperdiet orci. Aliquam et tortor ac felis imperdiet tempus at quis tortor.

Cooperative Baptist Fellowship

Welcome a new day in your Church’s Missional journey.

Forming Together

Global Missions Is God Calling You?

Forming Together

PHOTOGRAPHY

Cooperative Baptist Fellowship

Brand Style Guide

V. 1.0

BRANDMARK

The CBF monogram is a visual representation of “forming together.”

The hidden cross in the “f” signals that, first and foremost, we are here to witness God’s work in the world. The custom letterforms are built using the square, a symbol for foundation and individuality, and the circle, a symbol for global community and unity.

See page 8 as a reference for how this is applied in the VIS.

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Cooperative Baptist Fellowship

Brand Style Guide

BRANDMARK

The primary and secondary brandmarks should work across all media. The style you choose will depend on the environment in which the brandmark appears. To ensure the expression of the brandmark is right for its context, we’ve created a system that includes Pantone color, as well as CMYK and RGB formulas.

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PRIMARY MARK

STACKED

MONOGRAM

ONE COLOR/REVERSED

PRIMARY MARK WITH TAGLINE

STACKED WITH TAGLINE

MONOGRAM WITH TAGLINE

MONOGRAM SEAL

NOTES

– Different applications may require different variations.

– Use the most appropriate layout for the space.

Cooperative Baptist Fellowship

Brand Style Guide

V. 1.0

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BRANDMARK U SAG E

SPACING

MISUSE

MINIMUM SIZE

MINIMUM WIDTH .75” A

B

MINIMUM WIDTH .25”

C

D

Cooperative Baptist Fellowship

E

To ensure visual clarity, allow for ample space around the brandmark. This exclusion zone should be free from any other elements.

DO NOT:

MINIMUM WIDTH .5”

F

A. B. C. D. E. F.

Use unapproved layouts Use unapproved colors Stretch or condense Add elements inside exclusion zone Use unapproved fonts Alter elements

To ensure legibility, adhere to the minimum reproduction size of each individual brandmark layout.

Cooperative Baptist Fellowship

Brand Style Guide

VIS ELEMENTS

The building blocks below inform the behaviors of graphics in the visual identity system. Using squares, circles and the cross, a wide variety of imagery can be created. Avoid the use of too many complex shapes within layouts, opting for bold simplicity when creating graphics for the brand.

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BUILDING BLOCKS

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EXAMPLES

Square

Circle

Cross

Individual, Foundation

Global Community, Unity

Christlike, Authentic

NOTES

- Use squares to build line work, rotate them to create interesting angles - Use the circle as a solid or break up into arcs as shown above - ALWAYS use bolder, thicker lines when using the squares and arcs. Reference the above shapes for correct thickness.

Cooperative Baptist Fellowship

Brand Style Guide

PA R E N T B R A N D C O LO R S

Cooperative Baptist Fellowship colors serve as a foundational palette that works universally across all media.

These colors will unify and balance the brand visually. When it is important to signal CBF brand equity with color alone, use the primary and secondary color palettes.

PRIMARY COLORS

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SECONDARY COLOR

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TERTIARY COLORS

CBF PU R PLE P MS 2 6 8 5 C , 2 755 U C 84 / M 100 / Y 2 8 / K 1 7 R 7 3 / G 3 5 / B 102 #492 3 6 6

G LO BA L B LUE PMS 28 5 C , U C 90 / M 48 / Y 0 / K 0 R 0 / G 120 / B 21 0 # 0078 D2

BRIGHT YELLOW PMS 12 3 C , 115 U C 1 / M 15 / Y 100 / K 0 R 2 55 / G 211 / B 0 #FFD300

GRAY PMS 42 3 C , U C 22 / M 1 5 / Y 2 2 / K 4 5 R 12 4 / G 12 7 / B 12 3 # 7 C7 F 7 B

WA RM WH I T E ( PA PER COLOR ) C 4 / M 2 / Y 10 / K 0 R 2 42 / G 2 41 / B 2 2 8 # F2 F 1E4

B RI G HT G REEN PMS 34 5 C , U C 6 4 / M 0 / Y 61 / K 0 R 6 4 / G 196 / B 1 3 3 #4 0C 4 8 5

PASSION RED PMS WARM RED C , U C 0 / M 8 3 / Y 80 / K 0 R 249 / G 80 / B 4 0 #F95028

BRIGH T PU R PLE PMS 2 67 C , VI O LE T U C 69 / M 94 / Y 1 3 / K 2 R 11 0 / G 53 / B 1 31 #6E 3 5 8 3

S OFT RED PMS 17 7 C , U C 0 / M 54 / Y 38 / K 0 R 2 55 / G 14 0 / B 14 5 #FF8C91

BRIGH T BLU E PMS 305 C, U C 54 / M 2 / Y 3 / K 0 R 87 / G 19 3 / B 2 32 #57 C1 E 8

NOTES

– Colors will always need to be adjusted to suit the medium in use.

– All monitors reproduce color differently, all papers absorb color differently, and all printers are calibrated differently.

– Use the Pantone Matching System to ensure the most accurate color reproduction.

Cooperative Baptist Fellowship

Brand Style Guide

BRAND ARCHITECTURE C O LO R PA L E T T E S

The Cooperative Baptist Fellowship brand identity offers a spectrum of color palette options for its constituencies and sub-brands. United through the use of the core color CBF Purple, the below combinations present a diverse collection of meaningful palettes. Only one palette per sub-brand is allowed for use on both the sub-brand mark and VIS. See page 11 as a reference for applying colors to sub-brand mark lockups.

Joy

Passion

Hope

V. 1.0

Trinity

Peace

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Global Community

Renewal

Kingdom

BRIGH T PU R PLE PMS 2 67 C , V I OL E T U C 69 / M 94 / Y 1 3 / K 2 R 110 / G 5 3 / B 1 31 #6E3 5 8 3

PA SS IO N R E D PMS WA R M RED C , U C 0 / M 8 3 / Y 80 / K 0 R 2 49 / G 80 / B 4 0 #F 9502 8

S O FT Y EL LOW PMS 120 C , 114 U C 1 / M 7 / Y 80 / K 0 VR 2 5 5 / G 226 / B 79 # FFE24F

G LO BAL BLUE PMS 28 5 C , U C 90 / M 48 / Y 0 / K 0 R 0 / G 120 / B 210 # 0078D2

GLOBAL BLUE PMS 28 5 C , U C 90 / M 4 8 / Y 0 / K 0 R 0 / G 120 / B 210 #0078D2

GLOBAL BLUE PMS 28 5 C , U C 90 / M 4 8 / Y 0 / K 0 R 0 / G 120 / B 210 #0078D2

M ISSION GREEN PMS 3 39 C , U C 80 / M 0 / Y 75 / K 0 R 0 / G 175 / B 115 #00AF7 3

BR I GH T PU R PLE PMS 2 67 C , VI O LE T U C 69 / M 94 / Y 1 3 / K 2 R 1 1 0 / G 53 / B 1 31 #6 E 3 5 8 3

PASS I ON RED PMS WA RM RED C , U C 0 / M 83 / Y 80 / K 0 R 249 / G 8 0 / B 4 0 # F95 02 8

SOFT RED PMS 177 C, U C 0 / M 54 / Y 38 / K 0 R 2 55 / G 14 0 / B 14 5 #F F 8 C91

B RI G HT Y EL LOW PMS 12 3 C , 115 U C 1 / M 15 / Y 100 / K 0 R 2 5 5 / G 211 / B 0 # FFD300

B RI G HT GREEN PMS 34 5 C , U C 6 4 / M 0 / Y 61 / K 0 R 6 4 / G 196 / B 1 3 3 #4 0C 4 8 5

BRIGHT BLUE PMS 305 C , U C 54 / M 2 / Y 3 / K 0 R 87 / G 193 / B 2 32 #57 C1E8

BRIGHT BLUE PMS 305 C , U C 54 / M 2 / Y 3 / K 0 R 87 / G 193 / B 2 32 #57 C1E8

BRIGHT GREEN PMS 34 5 C , U C 64 / M 0 / Y 61 / K 0 R 64 / G 196 / B 1 3 3 #4 0C4 8 5

S O F T PU R PLE PMS 266 C, U C 4 4 / M 70 / Y 0 / K 0 R 1 51 / G 1 0 1 / B 1 69 # 9 76 5A9

S O FT RED PMS 17 7 C , U C 0 / M 54 / Y 38 / K 0 R 2 5 5 / G 14 0 / B 14 5 # FF8 C 9 1

B R IG H T Y E L LOW PMS 12 3 C , 1 15 U C 1 / M 1 5 / Y 100 / K 0 R 2 55 / G 2 1 1 / B 0 #F F D 3 0 0

HO PE Y EL LOW PMS 75 49 C , 116 U C 0 / M 30 / Y 100 / K 0 R 2 5 5 / G 18 1 / B 0 # FFB 5 00

B RI G HT YELLOW PMS 12 3 C , 115 U C 1 / M 15 / Y 100 / K 0 R 2 5 5 / G 211 / B 0 # FFD300

S OFT BLUE PMS 304 C , U C 34 / M 0 / Y 6 / K 0 R 154 / G 219 / B 2 32 # 9ADBE8

M ISSION GREEN PMS 3 39 C , U C 80 / M 0 / Y 75 / K 0 R 0 / G 175 / B 115 #00AF7 3

S OFT GREEN PMS 3 52 C , 3 51 U C 42 / M 0 / Y 4 5 / K 0 R 160 / G 226 / B 176 #A0E2B0

LI GH T PU R PLE PMS 265 C, U C 3 0 / M 50 / Y 0 / K 0 R 183 / G 138 / B 200 #B78 AC8

Cooperative Baptist Fellowship

Brand Style Guide

BRAND ARCHITECTURE

When creating a sub-brand lockup, consider the length of the name. The below demonstrates some lockup variations across states and regions, as well as sub-brand lockups. When a palette is chosen, refer to the color monograms below for how to apply each to the sub-brand marks.

STATES & REGIONS

SUB-BRANDS

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COLOR COMBINATIONS

Peace

Joy

Hope

Bright Blue, Global Blue

Passion Red, Soft Red

Bright Yellow, Hope Yellow

Trinity

Renewal

Royalty

Bright Yellow, Bright Green

Soft Green, Mission Green

Light Purple, Soft Purple

Global Community

Passion

Global Blue, Bright Green

Bright Yellow, Passion Red

NOTES

– Do not alter or change color combinations or their locations within the monogram.

– Always lead with the CBF purple in titling, using color to differentiate the sub-brand or state/region name – The above relationships between monogram and titling have been carefully considered based on possible naming structures. Refer to these lockup orientations when creating new marks.

Cooperative Baptist Fellowship

Brand Style Guide

TYPOGRAPHY

Cooperative Baptist Fellowship typography consists of two typefaces: Metric and Plantin. These typefaces should be used as often as possible. Commitment to these typefaces will create a consistent and strong identity. Reference the applications section for examples of typeface usage.

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PRIMARY TYPEFACE

SECONDARY TYPEFACE

Metric abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)

Plantin Std abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)

Print & Web

Print & Web

Verdana abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)

Georgia abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)

Default font

Default font

Lato abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;) Google Web Font Alternative

WHICH TYPEFACE SHOULD I USE?

– – – – –

Use Metric Regular and Medium for large and medium-sized headlines, and short paragraphs.

Use Metric Semibold set in allcaps subheaders.

Consider Plantin for large amounts of copy when needed.

Use Verdana and Georgia for office documents when Metric and Plantin are not available.

Use Lato as a free Google font web alternative if necessary.

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Cooperative Baptist Fellowship

Brand Style Guide

A P P L I C AT I O N S

The examples shown demonstrate both the flexibility of the Cooperative Baptist Fellowship VIS and consistency across applications.

POSTER

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STATIONERY

WEB

http://www.thefellowship.info

Login

Forming Together.

Forming Together

ABOUT US

CONGREGATIONAL LEADERSHIP

GLOBAL MISSIONS

YOUNG BAPTISTS

RESOURCES

Checkout

Search

Blog

PARTNERSHIPS

EVENTS

Forming Together.

RENEWING GOD’S WORLD

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Cooperative Baptist Fellowship

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Cooperative Baptist Fellowship

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Forming Together

Connect with the ministries of CBF Global Missions that you are most passionate about.

Featured

Event Spotlight

viverra est non nisi tempus tristique.

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Aliquam porttitor nisi vel ullamcorper porta.

Connected Globally and Locally

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CANDICE YOUNG Marketing Manager ___ cyoung@thefellowship.info O 770.220.1648 F 770.220.1685

Events 160 Clairemont Avenue Ste. 500 Decatur, GA 30030 thefellowship.org

Resources

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Praesent et nunc dapibus, euismod sem mattis, adipiscing mi. Donec malesuada tortor eu placerat feugiat. Morbi ultricies ante purus. Vestibulum convallis accumsan mi, non elementum magna consequat et. Fusce non justo ligula. Suspendisse tristique libero non consequat feugiat. Aliquam vel nisl odio. Etiam non tempus risus. Mauris a facilisis nibh. Ut fringilla mi sed risus vehicula, id interdum diam congue. Praesent enim turpis, euismod et risus ac, blandit laoreet nunc. Sed ut ligula urna. Cras viverra est non nisi tempus tristique.

Life Changing Ministries

Learn More

Church Locator

Sincerely,

Jeff Young

ABOUT US

We are a Christian Network that helps people put their faith to practice through ministry efforts, global missions and a broad community of support.

160 Clairemont Avenue, Suite 500 TheFellowship.info

Connected Globally and Locally.

Decatur, GA 30030

Cooperative Baptist Fellowship

Church Locator

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Ministry Networks

Resources

Events

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Cooperative Baptist Fellowship

PRAY

GIVE

SERVE

Read this week’s devotion and pray for those involved in CBF missions and ministries.

Support the life-changing ministries of the Fellowship.

Learn about ministries opportunities among the most neglected.

Our Location & Contact

ABC Partnership Revitalizing Downtown Little Rock

Cooperative Baptist Fellowship 160 Clairemont Avenue, Suite 500 Decatur, GA 30030

Get The Latest News

Name (required) Email Address (required)

800.352.8741 Address (required) Cooperative Baptist Fellowship of Arkansas

contact@thefellowship.info City, State, Zip (required) e-newsletter fellowship magazine Sign Me Up

@copyright Cooperative Baptist Fellowship 2014

Fellowship Ministries Visit other Fellowship Ministries: Church Benefits Board Cooperative Baptist Fellowship Foundation

GIVE

Cooperative Baptist Fellowship

Brand Style Guide

BRAND ARCHITECTURE A P P L I C AT I O N S

The examples below demonstrate how color palettes may be applied to initiatives and sub-brands. Commit to one palette from the collection on page 10 when designing for ministries, initiatives, and subrands.

V. 1.0

POSTCARDS

Dawnings ABC Partnership Revitalizing Downtown Little Rock

Cooperative Baptist Fellowship of Arkansas

Welcome a new day in your Church’s Missional journey.

Global Missions Is God Calling You?

Forming Together

NOTES

– Colors will always need to be adjusted to suit the medium in use.

– All monitors reproduce color differently, all papers absorb color differently, and all printers are calibrated differently.

– Use the Pantone Matching System to ensure the most accurate color reproduction.

Forming Together

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Cooperative Baptist Fellowship

Brand Style Guide

P H OTO G R A P H Y

Photography should emphasize the idea of “Forming Together.” Subjects should appear friendly, at ease, comfortable and joyful. Scenes should take place at church gatherings, capturing subjects interacting with others, or out in the community serving others. Feature actual moments that are warm, sincere and genuine. Photos should portray optimism without being too cheerful or overstaged.

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EXAMPLES

NOTES

– Use full color photography with natural, bright lighting to add warmth and cheer to a layout.

– Consider one color treatments in CBF purple to create a more serious and sincere mood, or when a photo is used as a background element.

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Cooperative Baptist Fellowship

SUPPORT

CONTACT

Candice Young cyoung@thefellowship.info 770.220.1648 160 Clairemont Avenue, Suite 500 Decatur, GA 30030

Brand Style Guide

V. 1.0