CBF Brand Book

God’s mission, your passion Visual Brand Identity 2011-2013

www.thefellowship.info

God’s mission, your passion, our fellowship.

Who We are The Cooperative Baptist Fellowship is a body of Christians and churches engaging in God’s mission in the world. It’s a fellowship of Baptist Christians and churches who share a passion for the Great Commission of Jesus Christ and a commitment to Baptist principles of faith and practice.

Our vision Being the presence of Christ in the world.

Our mission Serving Christians and churches as they discover and fulfill their God-given mission.

our brand.

God’s mission, your passion.

God is on mission to transform the world — and you. As we witness God working around the world, we inspire and challenge you to join God’s mission.

We connect you. We equip you. We encourage you. We help you find where your God-given passion and God’s mission meet. Because at that holy intersection, lives are changed.

our voice. focus Always focus on the reader. Whether it’s video, advertisements or public speaking presentations, the individual is at the heart of the information presented. The Fellowship’s brand is about helping Christians and churches, which means focusing on their interests and needs first.

tone Use inclusive language and active verbs. Make the Fellowship personal. Engage emotion. Be hopeful. Emphasize calling. Invite and compel people to act. Don’t dwell on the past; focus on a positive present and promising future.

our colors.

Logo palette The logo colors for the Fellowship are a mix of two colors: PMS 301 and PMS 363. The blue shade, PMS 301, is the dominant color in the logo and serves as the Fellowship’s primary color.

base palette Eleven colors are available for use as secondary colors. PMS and CMYK color codes are included. Use a minimal number of secondary colors in a publication so as to not distract or dominate the design.

primary colors Four colors are preferred as the primary colors in a Fellowship publication.

PANTONE 301 CMYK=100, 46, 5, 18

PANTONE 724 CMYK=7, 65, 100, 37

WHITE CMYK=0, 0, 0, 0

BLACK CMYK=0, 0, 0, 100

Logo Palette

The logo colors for the Fellowship are PMS 301 and PMS 363.

PANTONE 363 CMYK=78, 5, 98, 24 RGB=33, 138, 61

PANTONE 301 CMYK=100, 46, 5, 18 RGB=0, 100, 157

BASE Palette

The base colors are secondary colors available for use.

PANTONE COOL GREY 1 CMYK=3,2,4,5

PANTONE 607 CMYK=1, 0, 29, 0

PANTONE 614 CMYK=3, 2, 29, 3

PANTONE 656 CMYK=10,2, 0, 0

PANTONE 724 CMYK=7, 65, 100, 37

PANTONE 469 CMYK=21,70,92,70

PANTONE 1805 CMYK=5,96,76,21

PANTONE 7477 CMYK= 85, 29, 21, 63

PANTONE 7403 CMYK=0, 11, 51, 0

WHITE CMYK=0, 0, 0, 0

BLACK CMYK=0, 0, 0, 100

our fonts.

The Fellowship uses two primary typefaces and one accent typeface. While substitutions are allowed if the font is unavailable, only the substitutions listed below should be used.

sANS SERIF FONT The Fellowship’s sans serif font is Myriad Pro. When Myriad Pro is not available, substitute with Arial.

SERIF FONT The Fellowship’s serif font is Minion Pro. When Minion Pro is not available, substitute with Times New Roman.

accent and headline font The Fellowship’s accent font is Scotch Roman.

There is not a substitute for this font. This font should be used for accent and headlines only When using Scotch Roman, it is permissible to italicize the first letter of the occasional emphasis word as in:

God’s mission, your passion the fellowship

This is Myriad Pro Regular.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Myriad Pro Condensed.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Myriad Pro Condensed Bold Italic.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Myriad Pro Italic.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Myriad Pro Condensed Bold.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Myriad Pro Semibold Italic.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Myriad Pro Light.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Myriad Pro Condensed Italic.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Myriad Pro Bold Italic.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Myriad Pro Light Italic.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Myriad Pro Semibold.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Myriad Pro Bold.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Minion Pro Regular.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Minion Pro Bold Condensed.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Minion Pro Medium.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Minion Pro Bold Condensed Italic.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Minion Pro Italic.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Minion Pro Medium Italic.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Scotch Roman MT. Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This is Scotch Roman Italic MT. Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

our logo.

The Fellowship’s logo is its foremost visual identifier, making it an essential component of any Fellowship publication. The logo must appear on the front of all Fellowship publications, placed at minimum of 0.25� from the edge of the publication. In the case of CBF Store products suitable for non-CBF audiences, the logo may be placed on the back cover or inside the book in lieu of the front cover.

The Fellowship has horizontal and vertical logos, which utilize the same globe and typeface. Either logo may be used, depending on the layout and dimensions of the publication.

The logo contains a symbol and typeface, both of which must be used. Neither the globe or typeface should be altered in any way. The logo can only appear in the styles listed.

Vertical logo The Fellowship’s vertical logo should be used in 4-color in color publications, and black or grayscale in non-color publications. The vertical logo must be used at a minimum width of 1.5 inches.

1.5” minimum

1.5” minimum

Horizontal Logo The Fellowship’s horizontal logo should be used in 4-color in color publications, and black in non-color publications. The logo’s typeface can also be reserved in white on 100 percent color backgrounds, though the globe must remain 4-color. The horizontal logo must be used at a minimum width of 2.5 inches.

Cooperative Baptist Fellowship 2.5” minimum

Logo proportion When changing the size of the Fellowship’s logo, keep the proportions the same. Hold the “shift” key down when re-sizing the logo in order to keep the dimensions in the same

CORRECT

INCORRECT

proportions.

Incorrect logo usage Use of the official Fellowship logo is vital to brand consistency. Do not attempt to alter the Fellowship logo in any way. Do not use any version of the logo not listed as an official horizontal or vertical logo. The following are unacceptable uses of the Fellowship’s logo:

Incorrect: Rotation

Incorrect: Old Logo

Incorrect: Logo on similar color

Incorrect: Logo on non-coordinating color

Cooperative Baptist Fellowship Incorrect: Altered font

Incorrect: Non-transparent logo on color

Incorrect: Logo effects/embellishments

Other Fellowship logos The following logos have been approved for use:

Campaign logo The following typographic logo is to be used as the Fellowship’s campaign logo. It can be used in black, white on a dark background, or in PMS 301.

God’s mission, your passion God’s mission, your passion God’s mission, your passion

our look.

Logos, typefaces and color come together in a distinct Fellowship look. This visual identity unites the Fellowship brand.

The next few pages show examples and templates of the Fellowship’s look during the God’s mission, your passion campaign.

Advertisement template The following is the advertisement template for the God’s mission, your passion campaign:

Her morning walk should be to school not a muddy river.

God’s mission, your passion Cooperative Baptist Fellowship www.thefellowship.info

Advertisement template The following is the advertisement template for the God’s mission, your passion campaign:

When the storm brings havoc, we bring hope.

God’s mission, your passion Cooperative Baptist Fellowship www.thefellowship.info

Poster template The following is the poster template for the God’s mission, your passion campaign:

Where will God’s mission and your passion meet?

God’s mission, your passion Cooperative Baptist Fellowship www.thefellowship.info

Brochure template The following are example brochure templates for the God’s mission, your passion campaign:

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Cooperative Baptist Fellowship

Global Missions

Transforming the world by engaging in God’s mission with and among the most neglected

Ministries,

1120P009

Engage in God’s mission through the Fellowship: LEarn For more information on CBF Global Missions, contact (800) 352-8741 or contact@thefellowship.info www.thefellowship.info/missions

CBF Global Missions Field Teams

Gifted and equipped for cross-cultural and transformational ministry, CBF field personnel are appointed by the Fellowship to coordinate and lead life-changing ministries.

They can help you and your church engage in God’s mission around the world.

Area Coordinators for Mission Teams

India Team

Middle East Team

Dean and Karr La Dickens, Dallas, TX Becky Smith, Atlanta, GA Allen and Verr Dean Williams, Cross Cut, TX

Eddie and Macarena Aldape, Pune, India, Banjara work, development, children Latha and Sam Bandela, Atlanta, GA, India networking/ development and relief Gene Murdock, Pune, India, ESL, children, networking

Chaouki and Maha Boulos, Lebanon, Mideast outreach and human needs ministries 1 worker, Jordan, women, micro-economic development, medical 2 workers, Turkey, agricultural/relief work, Kurdish work

Internationals (Europe/N. Africa) Team

Duane and Marcia Binkley, USA/Thailand, Karen ministries Cindy and Ryan Clark, Philippines, education Kirk and Suzie, Thailand, translation and education Hunter and Mary, Thailand, education

Albania-Balkan Ministries/Ukraine Team Arville and Shelia Earl, Skopje, Macedonia, Albanian ministries, education Alicia and Jeff Lee, Skopje, Macedonia, Albanian ministries, education Bob and Janice Newell, Athens, Greece, PORTA, Albanian ministries Matt and Michelle Norman, Athens, Greece, PORTA, Albanian ministries Gennady and Mina Podgaisky, Kiev, Ukraine, children at risk ministries

Berber Team

GivE Give to the CBF Offering for Global Missions, which makes possible the ministries of CBF field personnel. www.thefellowship.info/give

Pray Pray for CBF field personnel and the Fellowship’s global missions and ministries. www.thefellowship.info/pray

SErvE Here are ways you can serve with the Fellowship. Learn more at www.thefellowship.info/serve

2 workers, N. Africa, agriculture, development, micro-enterprise 2 workers, N. Africa, Berber work

China Team Larry and Sarah Ballew, Macau, English as a Second Language (ESL), evangelism Bill and Michelle Cayard, Chengdu, networking, education Kamille Krahwinkle and Mikeal Eyraud, China, ESL, education ministries Cyndi Levesque, Nanning, ESL, students Brenda Lisenby, Hong Kong, networking, special needs and children John and Michele Norman, Four Oaks, NC, China Advocate Gabe Orea, Xiamen, China church support

Community, Agricultural Development/Arts, Development and Education Team Cindy and Eddy Ruble, SE Asia, education, relief and development Jonathan and Tina Bailey, SE Asia, arts Karen Alford, SE Asia, medical Lindsay Comstock, SE Asia, women’s/children’s issues, and counter-trafficking

• Short-term opportunities

Gypsy Team

• Encourager churches

Rachel Brunclikova, Czech Republic, Romany work Keith Holmes and Mary van Rheenen, Netherlands, Romany translation/media work Dianne and Shane McNary, Kosice, Slovakia, Romany work Jon and Tanya Parks, Kosice, Slovakia, Romany work Ralph and Tammy Stocks, Budapest, Romania, Romany work

• Student.Go • Global Service Corp (GSC) • Self-funded or fully-funded field personnel

Cooperative Baptist Fellowship

Janee Angel, Antwerp, Belgium, immigrant ministries David and Julie Brown, Marseilles, France, immigrant ministry Anjani and Jimmy Cole, Soria, Spain, church planting Greg Oman, Denia, Spain, immigrant work, ESL Joel and Tiffne Whitley, S. Spain, immigrant ministries

Internationals (East) Team Annette Ellard and Steve Clark, Louisville, KY, media work; Karen refugee resettlement Nomie Derani, Falls Church, VA, women’s ministries Fran and Mike Graham, Asheville, NC, Slavic immigrant work Butch and Nell Green, Houston, TX, church training, Muslim focus Greg and Sue Smith, Fredricksburg, VA, Hispanic ministry Mich and Pat, New Jersey, international ministry Mira and Sasha Zivanov, St. Louis, MO, church planting, refugee work

Internationals (West) Team

Southeast Asia Team, N. Thailand

Sub-Sahara Africa Team Jade and Shelah Acker, Uganda, relief, development ministries Dee Donalson, San Francisco, CA, education, economic development in Ethiopia Melody and Sam Harrell, Nairobi, Kenya, youth, development Lori and Tim Myrick, Kijabi, Kenya, medical work Caroline and Josh Smith, Johannesburg, South Africa, HIV/AIDS work, community development Jessy Togba-doya, Athens, GA, development and children ministry in Liberia Mark and Sara Williams, Johannesburg, South Africa, children, social work, church planting

Transformational Development Team

Latin America/Caribbean Team

Anna and LaCount Anderson, Scotland Neck, NC, ministry to homeless Cecelia Beck, Shelby, NC, social worker/outreach ministries David and Merrie Harding, Orlando, FL, international disaster response, development Ben and Leonora Newell, San Antonio, TX, poverty and development work Paula Settle, Eastern KY, poverty and development work Karen and Kenny Sherin, Columbia, MO, poverty and development work Fran and Lonnie Turner, Capetown, South Africa, poverty and development work Wanda Ashworth Valencia, Homestead, FL, Open House Ministries, poverty/children Tori Wentz, Fredricksburg, VA, refugee work

Linda Cross, San Antonio, TX, Latin American advocate for leadership development Bekah and Blake Hart, Arica, Chile, children, discipleship, education Nancy and Steve James, Haiti, medical work Jenny Jenkins, Haiti, medical work Eric and Julie Maas, Belize, Baptist Training Center, development work CJ and Jack Wehmiller, Latin America advocate Diann and Phil Whisnand, McAllen, TX, community development, leadership training

Ronnie Adams, New York City, NY, Rauschenbusch Center, Metro Baptist Church, HIV/AIDS ministries Jen and Trey Lyon, Atlanta, GA, ministry coordinators, Grant Park area Angel and Jason Pittman, Miami, FL, Touching Miami with Love, urban ministry Maner Tyson, Waterbury, CT, Waterbury Baptist Ministries, community outreach

Diana Bridges, San Antonio, TX, international ministries Aaron and Stephanie, Los Angeles, CA, student work; human trafficking Frank and Karen Morrow, Aledo, TX, refugee ministry Lita and Rick Sample, San Francisco, CA, international ministries; human trafficking Fran Stevenson, Freemont, CA, international ministries, Afghan immigrant focus Kim and Marc Wyatt, Ottawa, Ontario, Canada, international ministries

Urban Team

2930 Flowers Road South, Suite 133, Atlanta, Georgia 30341 • (800) 352-8741 • www.thefellowship.info

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Cooperative Baptist Fellowship

Global Missions

Transforming the world by engaging in God’s mission with and among the most neglected

powerpoint template The following is the Powerpoint template for the God’s mission, your passion campaign:

Video graphics templates The following elements of the Fellowship’s brand should be incorporated into Fellowship videos:

Logo Use the Fellowship’s horizontal or vertical logo. At minimum, the logo must appear at the end of each video. In some cases, inclusion at the beginning of a video is also appropriate.

Copyright Use the universal copyright symbol, the current year, and the Fellowship’s complete name (Cooperative Baptist Fellowship) at the conclusion of every video.

Font Only use the fonts listed in this style guide: Minion Pro, Scotch New Roman or Myriad Pro.

Closing screen Always include a closing screen that directs the viewer to more information, such as a phone number or web site.

IDs Always provide identification of an interviewee in the following formats. Either Myriad Pro or Minion Pro can be used. The person’s name should be emphasized as bold, and the person’s Full Name Person’s Title

Full Name Person’s Title

Visual Brand Identity 2011-2012