Issuu

Design Portfolio

2019-2020

Ren Jie

About Me

χ໠ Ren

Jie

When I was young, I was always the odd one, the one with crazy ideas and attempts. I used to dream of becoming an inventor, one of the type of Thomas Edison. However as I went to university, I realized that today, we could either be an engineer, or be a designer. There seems to be little place for an inventor. But I want to be both. I want to be part of the Renaissance of Invention. It is never easy to combine art & science, which is exactly what I wish to challenge.

My Inspirations Sebastian Bach My taste of music altered from pop to metal, then to progressive rock, jazz and classic music during my middle school years. I appreciated them partly for their musical complexity. Bach's masterpiece and the polyphonic music ĴìÐďīř œÐīÐ Ĵœď ďå ĴìÐ ťīĮĴ ĴìðĊæĮ A ĮĴķÌðÐÌ ÌķīðĊæ ĴìĴ ĨÐīðďÌȘ AĴ ðĮ ĮìďÆāðĊæ åÆĴ ĴìĴ ĉķĮðÆðĊĮ ĴīðÐÌ Ĵď ÐŘìķĮĴ the possibilities of tonal music, in search of the aesthetics of musical forms, even hundreds of years ago. For me, it is proof that art is related to human reason besides sensibility. Till now, Goldberg Variations is still part of my default playlist.

Immanuel Kant A ťīĮĴ āĊÐœ NĊĴȾĮ ĨīďĨďĮăĮ åīďĉ Sophie's World when I was in middle school, and I did not give it too much thought. After I came back to it years later by reading The History of Western Philosophy, the theory hit harder, because I was then able to combine my understanding of art with epistemology. I realized art is art because transcendental ÐĮĴìÐĴðÆĮ ĨăřĮ ĮðæĊðťÆĊĴ ĨīĴȘ >ďœÐŒÐīș ĉďÌÐīĊ ĮÆðÐĊÆÐ ìĮ ĴāÐĊ ĴìÐ ȾīÐĮďĊȾ ĨīĴ ďå īĴ æīÌķăăřș ăÐŒðĊæ only the perceptual part to transcendental aesthetics to solve. Still, some artists complain that science destroys īĴ ȭ A ÌďķÅĴ ðĴȘ ķĴ œìĴ ðå ĴìÐ ìķĉĊ ÅīðĊ œÐīÐ Ĵď ÅÐ ĉďÌðťÐÌ ðĊ ĴìÐ åķĴķīÐ Įď ĴìĴ ÐŒÐĊ ĴīĊĮÆÐĊÌÐĊĴă ÐĮĴìÐĴðÆĮ wouldn't matter anymore? Would cyborg art still be art? The problem of art and science is intrinsically related to cognitive science, and proper philosophy will be a powerful tool to analyze and solve the problems.

Stanley Kubrick NķÅīðÆā ðĮ ăðĴÐīăăř ĴìÐ ďĊÐ īĴðĮĴ œìď ðĉĨīÐĮĮÐĮ ĉÐ ĴìÐ ĉďĮĴȘ wĨÐÆðťÆăăřș A ĨĨīÐÆðĴÐ ìðĮ Ðīăř ťăĉĮș ĮķÆì Į 2001: A Space Odyssey, The Clockwork Orangeș ÐĴÆȘ >Ð īďĮÐ åīďĉ ĨìďĴďæīĨìÐī ĊÌ ÌīÐÌ Ĵď ÆìăăÐĊæÐ Ċř ťăĉ ĴďĨðÆ ðĊ the most subversive way, concerning science, technology, psychology, society and philosophy. His taste for art and design was key to his special style as well, and coincidentally I found mine similar to it. Sometimes I think I may become a director as well in the future. It depends, and I want to make the decision after I have done enough research and practices into art and science, the most important undetermined aspect of my cognition.

Contents

AR Electroencephalogram Experimental Interaction Design

Genolink Service Design

Foodiequence Speculative Design

Sony Alpha Camera Menu User Experience Design

}ìÐ #ðŒðĊæ Ðăă ĊÌ ĴìÐ ķĴĴÐīŦř Interaction Design

01 02 03 04 05

Graduation Project February 2020 - June 2020

AR Electroencephalogram Experimental Interaction Design

To experiment a new method of EEG visualization and apply it to HoloLens platform.

Background Stakeholders

What will EEG be like in the future?

who are concerned with electroencephalogram ĊÌ ìďœ ĴìÐř ÅÐĊÐťĴ åīďĉ ðĴ

Gen 1: Hans Berger’s EEG

Gen 2: EEG wit

In 1924, Hans Berger invented electroencephalogram. Signals collected were recorded on paper mechanically back then.

In the 1960s, EEG b system. Hence it b

Yanfeng Chen 39 Male 15yrs

AGE GENDER EEG EXPERIENCE

Neurosurgeon

Early Prototype

Experimental Use

Powerful Resea

As a neurosurgeon, Chen regards EEG an important part of his career. It’s impossible to diagnose neural diseases without its help.

Andrew J. Arnold 52 Male 31yrs

AGE GENDER EEG EXPERIENCE

Neuroscientist

'': īÐŦÐÆĴĮ ÆĴðŒðĴðÐĮ ðĊĮðÌÐ ĴìÐ brain, and scientists extract info from it, in order to decipher the neural codec.

Jennifer Elisseeff AGE GENDER EEG EXPERIENCE

EEG Test Taker

32 Female 2yrs

Elisseeff was diagnosed with epilepsy 2 years ago. In order to ťĊÌ ďķĴ ĴìÐ ĴīðææÐī ďå ĴìðĮ ðĮĮķÐș she has taken multiple EEG tests.

“I have not used this before, but I assume that I can barely do anything with it. We need basic analysis functions that modern EEG provides.”

“Res and help

ȵAĴ ðĮ ÌðŨÆķăĴ Ĵď Ìď Ċř ĊăřĮðĮ īďķĊÌ ĮķÆì machines. What you get is merely a paperband full of waveforms.”

“Yea Œ the

th Computer Interface

began to be devised around a computer became a fully electronic device.

arch Tool

Gen 3: Brain Activity Hologram In the future, we are hopefully going to watch brain activity directly by our eyes, in a holographic fashion.

Basic Setup for Hospital

searchers and engineers added analysis d visualization functions to the system, to p understand what’s happening in the brain.”

ah that’s kind of like what I see in hospitals. ŒÐåďīĉĮ ĊÌ ĨīĉÐĴÐīĮ ŦĮìÐĮ Ĵìīďķæì monitor, though I don’t understand them.”

Brain activity visualization

Holographic interactive components

Technical Basis ESI Algorithm In order to calculate the three-dimensional information of brain activity from EEG data, ESI algorithm (Electrophysiological Source Imaging) is used in this project. To brief the principle of this algorithm, the analogy introduced below is quite helpful.

Star Map

Parallax Measurement

A star map is a 2D projection of stars and galaxies, which lacks spatial accuracy. Adjacent objects on the map can be actually far away.

Typically, astronomers use ‘parallax’ to calculate how far away stars are, so then it is possible to derive an accurate 3D galactic atlas.

EEG Topography

ESI Algorithm

EEG electrodes collect brain signal projection on the skull. By painting the signals on a sheet of paper, you get the topography. Similar to a star map, a topography does not directly point out the active location inside brain.

Multiple electrodes observe the brain from different angles, which is similar to how parallax works. ESI algorithm is hence used to calculate the accurate active location inside the brain.

Experimental Design Using ESI algorithm, 3D brain activity data which corresponds to the raw EEG data was calculated. The calculated data were then used to render a hologram, which was registered to user’s head in the camera.

Everything was packaged into an Android app, in which you can see your head mirroring in the screen, with a real-time brain activity AR overlay.

Data

Coding

Toolbox

32-ch. EEG records from Hong lab 3T MRI datasets from Hong lab

Unity 2018.4.21f1 Python 3.6

SenseAR SDK MNE-Python

* One frame from a continuous piece of video, generated by the Android app.

Experiments Visibility Optimization

ďĊťæ Ǡ

Principles Some principles have to be followed, in order to present the magnitude information correctly and clearly.

ďĊťæ ǡ

Additive Color System Any AR display panel uses additive color system, which means superpostition and color mixing should be taken into consideration.

Semantic Uniqueness ďăďī ĉðŘðĊæ ÆďķăÌ ăÐÌ Ĵď ĨăÐĴĴÐ ÆďĊåķĮðďĊ ȭ Ċď ÅūÐÆĴðďĊ ÅÐĴœÐÐĊ Æďăďī ĊÌ brain activity magnitude, which should be treated carefully.

ďĊťæ Ǣ

ďĊťæ ǣ

α=30%

ďĊťæ Ǥ α=20%

α=50%

Color Mapping Gradient This gradient decides how brain activity magnitude is mapped to color hue and transparency. Zero

Weak

Strong

* Final decision

In addition to the theoretical analysis, experiments were ÌďĊÐ Į œÐăăș œìðÆì þķĮĴðťÐÌ ĴìÐ Æďăďī ĉĨĨðĊæ æīÌðÐĊĴ and helped with the adjustment of parameters.

a Bg

Experiments

Least Confusion Design This setup is able to minimize the color confusion when different colors are mixed, which guarantees that you can always know the magnitude according to the color.

α=0%

Effect

Every highlight rendered in the brain hologram has its meaning. Typically, it corresponds to certain activity peaks inside the real brain. 73ms

86ms

93ms

106ms

119ms

* Continuous frames from the video.

Visual Evoked Potential P100 }ìÐ ĮÐĪķÐĊÆÐ ĮìďœÐÌ ÅďŒÐ īÐŦÐÆĴĮ ĴìÐ 'q qǠǟǟȘ Typically, it is presented as a positive peak in EEG waveform, with no spatial information. ȷŦðĨĨðĊæ ÆìÐĮĮÅďīÌȸ ĨĴĴÐīĊ ðĮ ĮìďœĊ Ĵď ĴìÐ ĴÐĮĴ ĴāÐīȘ

While the test taker sees it, his/her eye transmits the stimulus to the brain. This stimulus evokes a peak in the visual cortex at 100ms.

ĮÐī ÐĊÐťĴĮ “It is an interesting idea to let people ‘see’ what exactly is happening in the brain with truly acquired data. It really adds to popular science.”

“That’s much more comprehensible than the EEG waveforms. To be honest it is frustrating to realize that you know nothing about your EEG results.”

Design for HoloLens 'ŘĨÐīðĉÐĊĴă œďīāĮ ìÌ þķĮĴðťÐÌ ĴìÐ ĨďĮĮðÅðăðĴř ďå ìďăďæīĨìðÆ brain activity visualization. Based on the Android prototype, I was able to design an EEG visualization system on a professional mixed reality platform - the HoloLens2.

Everything was designed for a Microsoft HoloLens2 system. Mutiple additional features were added, while the core concept and technique remained the same.

Design Standard

Environment

Toolbox

Microsoft Mixed Reality Design Guidance (for HoloLens)

MRTK In-built AR Simulation

Unity 2018.4.21f1 Microsoft MRTK

Journey Map The journey map shows the typical procedure how EEG experiments are carried out in a neuroscience lab. This helps us understand how researchers work with EEG equipments, and what they really need.

“In order to acquire EEG data, you typically follow certain experimental paradigm. >ďœÐŒÐī A ÆĊĊďĴ Įř ĴìĴ A ĉ ĮĴðĮťÐÌ œðĴì ĴìÐ ÐĪķðĨĉÐĊĴĮ ĊÌ ĴìÐ œďīāŦďœȘȶ Phase

Procedures

Feeling

REGISTRATION

HARDWARE PREPARATION

Check personal info ďĊťīĉ ÌĴĮÐĴ Informed consent

“Well, this volunteer isn’t causing trouble.”

Equip EEG cap Inject conductive paste ďĊťīĉ ðĉĨÐÌĊÆÐ Check hardware settings

“How could the impedance be so high? Am I confusing which electrode is which?”

ȵ}ìÐ ÆďĊťīĉĴðďĊ procedure is dull.”

Insights

Face rocognition and auto data retrieve.

ONLINE TESTS

STIMULUS EXPERIMENTS

Run softwares Record and process TāÐ ĮķīÐ ðĴ œďīāĮ ťĊÐ

“Everything is programmed, and seldom goes wrong.”

Set stimulus ðĮķăðšÐ ÌĴ ĮĴīÐĉ Combine additive data Analyze and discuss

“Finally done. Don’t forget to save data!”

“Data is abnormal but I just cannot track the problem.”

Help locate every electrode with AR.

External tools should be considered.

Multimodal medical image data combined.

Show status of electrodes with AR.

Possibility of general status monitoring.

Data can be replayed.

Research Components

Immersive View >ðæì 9Z ÌðĮĨăř ĨīďŒðÌÐĮ Ċ ðĉĉÐīĮðŒÐ ŒðÐœș Įď ÐŒÐīř virtual elements can be treated as a real one.

Data Panel Some formats of data cannot be displayed as a 3D model, hence could be placed in the data panel. The panel sticks to the wall, thanks to ‘surface magnetism’ mechanism.

29° Hand’s reach 43°

1:1 Brain Hologram Boundless

Simulator Experiments Although HoloLens kits were not available, experiments were done on the HoloLens simulator.

By original concept, the holographic brain should be able Ĵď ÌðĮĨăř ȷðĊ ŒðŒďȸȘ }ìÐ ǠȚǠ ÅīðĊ ìďăďæīĉ ťŘÐÌ Ĵď ĴìÐ ìÐÌ gives the most direct impression.

TæĊðťÐÌ īðĊ >ďăďæīĉ To show the detailed structure in the brain as well as to ăăďœ ĉĊðĨķăĴðďĊ ďå ìďăďæīĉș ĉæĊðťÐÌ ìďăďæīĉ ðĮ provided, which is linked to the 1:1 one.

Near Menu According to HoloLens design standard, a near menu is a collection of buttons on a panel that follow the user with tag-along behaviour.

--mov jiangxichen_T1_brain.nii --fsvol jiangxichen_T1.nii --reg reg.mat $Id: spmregister,v 1.39.2.1 2012/10/30 20:05:17 greve Exp $ matlab matlab fmt nii UseSPMGetSpace 1 -------------------------------------/home/mapping/hongchen/JIANGXICHEN mri_convert jiangxichen_T1.nii ./tmp.spmreg.18887/refvol.spmregister.nii -ic 0 0 0 mri_convert jiangxichen_T1.nii ./tmp.spmreg.18887/refvol.spmregister.nii -ic 0 0 0 $Id: mri_convert.c,v 1.179.2.7 2012/09/05 21:55:16 mreuter Exp $ reading from jiangxichen_T1.nii... TR=7.67, TE=0.00, TI=0.00, flip angle=0.00 i_ras = (0.0273359, -0.998351, -0.050481) j_ras ÐīæÐĊÆÐȭÆÆďĉĉďÌĴðďĊ ÆďĊŦðÆĴ ðĮ ĴìÐ ðĊĴīðĊĮðÆ ĨīďÅăÐĉ ďå = (-0.110201, -0.0532018, 0.992484) k_ras = (0.993533, 0.0215674, 0.111473) Hololens-like AR glasses. In order to minimize the discomfort, writing to ./tmp.spmreg.18887/refvol.spmregister.nii... -------------------------------------virtual object distance is matched with gaze intensity. Frequently /home/mapping/hongchen/JIANGXICHEN gazedjiangxichen_T1_brain.nii objects are placed./tmp.spmreg.18887/movvol.spmregister.nii between 1.25m-5m, close to the-icdisplay mri_convert 000 --frame 0 focal plane. mri_convert jiangxichen_T1_brain.nii ./tmp.spmreg.18887/movvol.spmregister.nii -ic 0 0 0 --frame 0 $Id: mri_convert.c,v 1.179.2.7 2012/09/05 21:55:16 mreuter Exp $ reading from jiangxichen_T1_brain.nii... TR=0.00, TE=0.00, TI=0.00, flip angle=0.00 i_ras = (0.0273358, -0.998351, -0.050481) j_ras = (-0.110201, -0.0532018, 0.992484) k_ras = (0.993533, 0.0215674, 0.111473) keeping frame 0 writing to ./tmp.spmreg.18887/movvol.spmregister.nii... Matlab file is ./tmp.spmreg.18887/spmregister.18887.m MATLAB is selecting SOFTWARE OPENGL rendering.

Interface

Comfortable To Watch

3.0m

2.5m

0.4m

Less Attention

More Attention

1.25m

Scenario A

Scenarios

At the beginning of an EEG experiment, technician can choose from a series of test presets.

The HoloLens cameras recognize the marks on the EEG cap. Then holographic electrode markers are shown on the cap.

The markers show directly the status of each electrode. The technician can quickly ťĊÌ ĴìÐ ÅĊďīĉă ÐăÐÆĴīďÌÐĮȘ

Scenario B

After an EEG test, the results are not yet analyzed and discussed. Sometimes a group meeting is necessary.

Saved data is recalled and sent into the HoloLens system - not only the EEG wave ťăÐĮș ÅķĴ ăĮď ĉÐÌðÆă ðĉæÐĮȘ

The whole experiment was recorded, making it possible to relocate to any moment of the test.

User Benefits Virtual Electrode Marker ðīĴķă ÐăÐÆĴīďÌÐ ĉīāÐī ìÐăĨĮ ĨìřĮðÆðĊĮ ĊÌ īÐĮÐīÆìÐīĮ īÐÆďæĊðšÐ ÐŒÐīř ÐăÐÆĴīďÌÐ Į ĮďďĊ Į ĨďĮĮðÅăÐș sparing them the trouble of checking the computer monitor. In the preparation phase, the holographic marker marks the status of each electrode - what you see is what you get.

Conductive paste is injected into these electrodes to lower the impedance, more quickly than ever.

In EEG checkups...

“My colleagues at the EEG checkup rooms complains about the preparation procedures constantly. This will greatly unburdens them.”

During experiments...

“We’ve been with those out-of-date computer interface for too long. It will be exciting to have holographic aids.”

Multi-modal Group Replay Medical images and waveforms are extraordinarily complex, and it is even more complicated to analyze them together. Multi-modal data analysis can be easier in a holographic fashion, especially when it is necessary to share information among a group of people.

The group meeting attenders can share one holographic replay, so that they can discuss ÐŨÆðÐĊĴăřȘ

After having a test...

“Now I can watch my EEG test result at home œðĴì t ìÐÌĮÐĴȘ A ÆĊ Ċďœ ķĊÌÐīĮĴĊÌ ìďœ epilepsy happens generally.”

In a group meeting...

“It hasn’t been easier to discuss EEG record, with the help of holographic visualization. It gives us more insights into the data.”

Prospects The EEG visualization technology can be deployed in various forms. Researchers share a HoloLens hologram. Patients watch their test records ķĮðĊæ t ìÐÌĮÐĴȘ AĊ ĮÆðÐĊÆÐ ĉķĮÐķĉĮș ðĴ ĨīďŒðÌÐĮ ĊÐœ œř Ĵď ðĊĴīďÌķÆÐ EEG knowledge to viewers, through holographic displays.

“Easier to explain things to patients. Also, I ťĊÌ ĉďīÐ ďĨĨďīĴķĊðĴðÐĮ ðĊ ďķī ÆďďĨÐīĴðďĊ with neuroscientists, given this new tool.”

Medical Research

“A powerful visualization tool for research, and a creative, novel way to interpret our research in brain function.”

Doctor-patient Communication

“Brain is less mysterious than before. I can learn a lot by watching the EEG visualization hologram. Happy to see it in museums.”

Popular Science

Individual Project March 2019 - May 2019

Genolink Service Design

To build a gene deposit service system which can secure user’s privacy.

Background What’s In Your Genetic Code? Weisen Li AGE GENDER OCCUPATION CITY

39 Male HR ÐūðĊæ

Using Genetic data in health insurance PROHIBITED in United States Australia China ALLOWED in United Kingdom Netherlands Germany

High-throughput genetic testing shows high risk of cardiac diseases. No family history of genetic diseases. Needs less sleep per day than average people.

Genetic information may affect your health plan.

Genetic information is your ðÌÐĊĴðťÆĴðďĊ ĨĮĮÆďÌÐȘ

“How did the insurance agency get it? Now I have to pay it all myself.”

“I do not want to submit my gene report at all. For medical checkup? Huh.”

Li accepted a heart surgery due to Atherosclerosis issues recently. However the insurance agent rejected the bill, because Li had not informed about his high cardiac disease risk in advance.

Genetic information is believed to be one of the mos ÆďĊťīĉÐÌ œř Ĵď ĨīďŒÐ ďĊÐȸĮ ðÌÐĊĴðťÆĴðďĊȘ >ďœÐŒÐ it is rather easy to fake as well. Hence Li has been reluctant to submit his gene report to his company.

st Ðīș

Design Challenge How to build a communication bridge between

Gene Test Agency

Gene Holder

Gene Info User

Basis Commercial Gene Test Service High-throughput Gene Locus Detection Whole-genome Sequencing

Gene info will potentially be used to generate your feeds. “Weibo pushes hair transplant ads to my stream every day.” Accurate advertising in the daily feeds makes Li uncomfortable. He is even more worried about his genetic information. It could be worse if the ad agency somehow had his genetic information.

PRIVACY

Personalized Medicine Precision Medicine

Value Challenge in gene privacy protection was confronted in the project. I wished to help people solidify their claim to their own genetic information.

Research Interview

Discovery & Insights Adopter Archetype

In order to know people’s attitudes towards gene tests, personalized medicine and genetic privacy, interviews were carried out aiming at

qÐďĨăÐ œðĴì ÆìÐăďīȸĮ Degree or higher People with high school experience or lower

Seniors (aged above 50): laggards. Middle-agers (aged 30-49): early majority & late majority. Youngsters (aged 16-29): innovators, early adopters & early majority.

What kind of genetic disease do you know?

Young people are generally more enthusiastic about genetic testing service.

Are you interested in the genetic testing service provided by some ceratin agency?

Young people seek self cognition, uniqueness and life quality improvement in gene tests.

Do you mind introducing genetic information into your healthcare?

Part of the middle-agers are not attracted by genetic testing because of the lack of medical application. Most seniors are ignorant about genetic testing, and they tend to trust public healthcare system more. People with higher education experience tend to worry about privacy problems and discrimination problems related to gene.

Opportunity

#ÐĮðæĊ #ÐťĊðĴðďĊ

Gene Info Utilization

A genetic information deposit service system, which uses blockchain to authorize and track the use of personal genetic information.

If healthcare providers could have easier access to the genetic data of their clients, it would help improve healthcare quality to a great extent.

Touch Points Popular Science If efforts were put into the popular science about gene topics, the popularity would know more about the value and the risk of gene tests.

Genetic Privacy If we could restrict the access to personal genetic information by certain means, it would help people protect their privacy ĊÌ ÅÐ ĉďīÐ ÆďĊťÌÐĊĴ Ĵď ÌďĨĴ æÐĊÐ ĴÐĮĴĮȘ

Branding & VI

Platform

Authentication Token

Stakeholders Supply & Demand

Stakeholder Map

Stakeholder

Gene Holder

Hospital & Clinic

Gene Holder

Gene specimen, personal ph information.

Gene Test Agency

Genetic testing tech & servic

Hospital & Clinic

Personalized medicine, prec medicine service.

Big Data Company

Targeted advertising service genetic info.

Insurance Company

Commercial health insurance

Genetic Research Institute

Genetic info explanation, gen data.

Pharmacy Company

Targeted medicine.

Medical School

Medical research, medical ed

Police Forces

Security service, case invest

Credit Bureau

Citizen information system.

Public Healthcare System

Personalized medicine resou public healthcare plans.

Big Data Company

Gene Test Agency

Insurance Company

Supply

Direct Actors

Medical School

Police Forces

Pharmacy Company

Gene Institute

Healthcare System

Credit Bureau

Secondary Actors More Medical

More Social

henotype

ce.

cision

e based on

netic big

ducation.

tigation.

urces,

A New Role In the System

Test Stage: How test is done and result is safekept. Network Stage: Gene holders form the logger network. Access Stage: How to access data and get recorded.

Demand Personalized medicine, precision medicine service. Gene explanation, health guidance. Gene specimen, gene test market.

Genetic Information.

Legal authorization of personal genetic info.

Blockchain Logger Network This kind of private blockchain network is ăĮď āĊďœĊ Į ȷÌðĮĴīðÅķĴÐÌ ăÐÌæÐīȸȘ Ċř individual is not able to remove any log.

Type-A Token

Gene test taker is invited to the network, using a encryptor token (type-A, the holder half), which contains the individual ðÌÐĊĴðťÆĴðďĊ ÆďÌÐȘ

Distributed Computing Task

Gene deposit service system, A.K.A. gene bank, is the entity part of the service we are going to provide.

tio lica

A st Te

Market analysis based on big data.

Gene Holder

s ou m y n

d Co

o An No

Gene Test Result

dire

ct fe

edb

ack

any Ge mor e & A ne Spe non c ymo imen us C ode

Gene Test Agency

Ac ce ss De cry Ge pto ne r Inf o

Gene database for research.

Legal access to gene database.

Any authorized institute is invited to the network, using a encryptor token (type-B, the institute half), which contains institute info.

Supervisor

Gene Bank

Genetic information used to evaluate and control risks.

Applied genetic medicine system. Gene database for research.

Type-B Token

dire

tion rela

e mor

Gene Info User

any

Permission to use type-A token

Legal access to gene database.

Policy and legal support.

The blockchain-based distributed ledger system guarantees that any record of genetic information access cannot be faked or romoved.

Branding & VI 2U

2.5U

16U

Helix Shaped

Shaking Hands

Prote

A-DNA Rotation

Tiffany

Air Force

Puce

#81D8D0 R129, G216, B208 C40, M0, Y4, K15

#5D8AA8 R93, G138, B168 C45, M18, Y0, K34

#CC8899 R204, G136, B153 C0, M33, Y25, K20

Young

Future

Humanity

Genolink

Define yo

ect your privacy.

our value.

Discover your beauty.

Genolink, your new identity.

Token

Credit-card-size All-in-one

Symbol of the Service

Custom Card Design

Safe

Wireless Charging With in-built charge coil, the token supports wireless charging. The battery maintains its connection with smart devices when blockchain task is on.

Manage On Smart Device The way the token works is similar to a USB dongle - only when the token is present should the user be allowed to log in. NFC technology makes it easier to use.

Swipe To Authorize The token can also work like a credit card swipe the card at the hospital terminal, you will be able to allow and record the using of your genetic information.

PCB

Battery

Wireless charge coil

NFC coil Launch Button

Value The “token” provides an all-in-one solution for user authentication, genetic information authorization and blockchain encryption.

Platform

Homepage My Gene

Access

Mangement

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THE WHEEL

THE HERMIT

LOVERS

Change, cycles, inevitable fate

Contemplation, search for truth

Partnerships, duality, union

Receive Proper Treatment According to the genetic info, optimum treatment could be carried out. Meanwhile, access history is recorded in the blockchain network.

9ķăťăă ĴìÐ ăķÐ Making the most of the gene tests, while securing the privacy, Genolink users will embrace the harmonization ĊÌ ķĊðťÆĴðďĊ ďå ĴìÐðī ĊĴķīÐ ĊÌ their enterprise.

Self cognition Life quality improvement Privacy security

The original divinatory meanings of these tarots correspond to the ĮĨðīðĴĮ ďī ĨķīĨďĮÐĮ ďå ĴìÐ ťŒÐ stages in Genolink service.

THE SUN

THE WORLD

Success, celebration, positivity

9ķăťăăĉÐĊĴș ìīĉďĊřș ÆďĉĨăÐĴðďĊ

Meanings

}Ðĉ qīďþÐÆĴ August 2020

Foodiequence Speculative Design

}ď ťĊÌ ďķĴ ĴìÐ ĨďĮĮðÅăÐ åďďÌ ĉĊķåÆĴķīÐ ĊÌ ÆďĊĮķĉĨĴðďĊ ĮřĮĴÐĉ ðĊ Ċ ÐŘĴīÐĉÐăř ÆďăÌ åķĴķīÐȘ

After reading a piece o How will the world evol

Signals

Chaotic Climate Team Project August 2020

Earth systems are fundamentall hence the conditions can not be observed or simulated.

Contribution: Discussion & Ideation 4 World View Illustrations Prototype Photography & Video Making

Tittytainment

A form of lowest entertainment to appeal to the masses and refr from thinking.

Foodiequence Speculative Design

Trends

According to the signals Circular economy might

Food Manufacture

Food Cu

‘Beyond Meat’ shows a trend that synthesis of food will become popular in the future.

Progress in to have var

}ď ťĊÌ ďķĴ ĴìÐ ĨďĮĮðÅăÐ åďďÌ ĉĊķåÆĴķīÐ ĊÌ consumption system in an extremely cold future. Natural Crop Farming

īÐÐÌ

The human society used to rely on natural crop farming to support basic grain ration.

In the pa ĴìÐ ìķĉ desired t

wřĊĴìÐĮðšÐÌ 9ďďÌĮ

UÐœ w

One day people would be able to fully synthesize foods out of basic chemical compounds.

Thanks t explosio

of news from a website, I became interested in the possible climate change in the future. lve as the climate changes? My research into this topic gave me a lot of signals to think about. C L I M AT E

ly chaotic, e perfectly

C U LT U R E

designed rain people

Urbanization

SOCIETY

Circularity

ECONOMY

Urbanization rapidly spread across the world. By 2007, more than 50% of the world population were living in cities.

Circular economy employs reuse, sharing, repair, re-manufacturing and recycling to create a closed-loop system.

Beyond Meat

NIDL

SCITECH

Beyond Meat is a producer of meat substitutes, which has products designed to emulate chicken, beef, and pork.

ECONOMY

‘New International Division of Labour’ explains the spatial shift of manufacturing industries among countries.

s, the trends may lead us to a ‘Hi-tech low-life’ society, where people consume customized synthesized foods. t be important, and alternative energy would take place of fossil fuels. People would expand their habitats, even to the space.

ustomization

Habitat Expansion

Hi-tech Low-life

Resource Preservation

n genetic engineering enables people rious species for food.

Human will need vaster lands to live, and may take harsher environments into consideration.

Evidence implies that we may have a pessimistic ‘high tech low life’ future.

Energy won’t be the problem, but materials will. Human might rely on circularity in the future.

ÌðĊæ Åř īĴðťÆðă wÐăÐÆĴðďĊ

Narrow Human Habitats

Life Quality Improvement

Unsustainability

ast when genetic codes were unknown to Ċș īĴðťÆðă ĮÐăÐÆĴðďĊ œĮ ķĮÐÌ Ĵď ÅīÐÐÌ type of crops or livestock.

Most human used to dwell on limited areas on the earth where weather was mild and land was ŦĴȘ

Introduction of modern technology and mass production improved people’s life quality to a great extent.

Early expansion of industry did not take sustainability into account, raising more and more concern.

wĨÐÆðÐĮ åďī 9ďďÌ

Expansion of Habitation

A Cyberpunk Future

ðīÆķăī 'ÆďĊďĉř

to genetic engineering, there would be an on of new species for food.

In the future, people would try to live in harsher environment in response to population explosion.

Despite the advance in science and tech, lower races of people would still lead an indecent life.

Ways to reuse materials from the waste would be introduced, to create a more sustainable society.

Futures Wheel Temporal shelters built in the wild in case of snowstorms. The experimenters are off the comfortable parts of the shelter. Space is spared in shelter cities for ordinary people.

If South America suffered from an unpredictable constant winter, the society would fall semi-colonial. Structure of production would drastically change, with class segregation going severer. Tube train systems are built to connect the cities.

Compact life-support vehicles used for activities in the wild.

Traditional transportation and industry render useless.

Impossible to move around in the wild freely.

Transition between seasons becomes mild. Great shelters are built. Clustered shelters become cities.

Traditional goods are imported.

Food manufacture allows food customization.

Lack of farmlands, causing constant famine.

Synthesized foods introduced to provide daily nutrients. Prosperity of frigid plants and animals.

The common memory of the catastrophe being passed.

Cold all īďķĊÌ ĴìÐ year, frequent ĮĊďœĮĴďīĉĮȘ

Most population lacks basic shelter from the environment.

People’s ŒðÐœ ďå ĴìÐ œďīăÌ ÆìĊæÐĮ ÌīĮĴðÆăăřȘ

Extreme Coldness in South America

Land ÆďŒÐīÐÌ Åř snow, animals losing ìÅðĴĴĮȘ

Great extinction of terrestrial fauna ĊÌ ŦďīȘ Medical methods are invented to deal with coldness problems.

Proportion of elderly drops due to coldness-related illness.

Other nations take out space experiments.

Local people barely remember life of the past.

International attention to possible harsh future raised.

Techs being developed for such frozen environment.

Rivers, ĮķīåÆÐ ďå ĴìÐ ĮÐ ĊÌ Įďðă īÐ åīďšÐĊȘ

Population ĮķååÐīĮ ìīÌ ÌīďĨ ðĊ ĮìďīĴ ĨÐīðďÌĮȘ

Population gradually recovers to a relatively low level.

The international society helps to rebuild the countries. The region lacks a powerful authority to take control.

Sledge-lik vehicles invented f moving around.

Th estab proxy for the

Human rights are violated on the dark side of the projects.

Legend Change 1st Order Effects 2nd Order Effects

Great numbers of volunteers and workers are needed.

ke s for g .

Easier to travel over frozen waters than lands.

Ocean current brings nutrients to the sea under the ice sheet.

he UN blishes a authority e region.

AĊ ďīÌÐī Ĵď ťĊÌ ďķĴ ĴìÐ ĨďĮĮðÅăÐ ÆďĊĮÐĪķÐĊÆÐĮ œìÐĊ wďķĴì ĉÐīðÆ ĮķååÐīÐÌ ÆďĊĮĴĊĴ ÐŘĴīÐĉÐ œðĊĴÐīș åķĴķīÐĮ œìÐÐă ðĮ ðĊĴīďÌķÆÐÌȘ

Possible Consequences

3rd+ Order Possible Consequences

Basic life-support technology monopolized.

Oil rigs being adapted for exploiting sea resources.

Compradors, bureaucrats and professionals become the new elite.

Seafood becomes an expensive source of protein.

Extremely cold climate strikes the South America.

A new authority is established under UN direction.

Coldness survival experiments are being taken.

The nations fall to the cold catastrophe.

Traditional farming, industry, etc. render obsolete.

People start to consume synthesized foods.

Foreign forces strongly interfere with issues.

Minimal industry is maintained to meet people’s needs.

The society divides into classes, which are segregated.

The Question How will social segregation affect people’s daily life in such a society of the frozen world?

World Outlook

Great changes had taken place since the initial cold catastrophe. Now the realm features many A typical city of the new era is composed of numeric hemispheric shelters and the pipeline con

Proportions

GROUND COVERAGE

Coniferous Forest

Luxury Community

Tundra

Commercial Districts

Glacier

URBAN PLANNING

Favela Industry

Frozen Soil

Luxurious Products

INDUSTRIAL SYSTEM

Mining & Fishing Infrastructure & Basic Supplies Foreign Research Projects

Regional History

Macroscopic Concepts

2098

}ìÐ ĴĮĴīďĨìÐ

Port & Tube Train

Cities in South America were totally destroyed in a harsh winter that seemed to last forever. Lowest temperature hit -50 Celsius degrees. Only few survived in some certain shelters.

Cargoes are unloaded at the only port, which connects to the tube train system going round the continent.

UNKPC Interfered

wĨÐÆðă wÐ qīďÌķÆĴĮ

The climate anomaly was named ‘Khione’. The United Nations Khione Phenomenon Council was founded to solve relevant crisis. Some appealed that attention should paid to face this kind of potential challenge.

The nutrient west coast features the famous blue shrimp, a variant of the tropical shrimp families.

}ìÐ ǡĊÌ wĨÆÐ tÆÐ

ZÆÐĊ ķīīÐĊĴĮ

ĮĴ AÆÐ wìÐÐĴĮ

Permanent members agreed to help build modern shelter cities in South America. It was also for the need of Khione-relevant researches, however they actually planned to test space colony technologies.

Though the surface is frozen, the bottom of the ocean is still liquid. Ocean currents bring ĊķĴīðÐĊĴĮ ĊÌ ĮÆìďďăĮ ďå ťĮì Ĵď ĴìÐ ďååȭĮìďīÐ area.

Years of freezing weather created ice sheets around the continent, stretching out over 1000 kilometers.

2103

2112

2148

EASTER ICE SHEET

tÐĨķÅăðÆ ďå UÐďăĴĉ

TðĊðĊæ ɪ 9ðĮìðĊæ tðæĮ

UNKPC support and increasing number of space colony experiment facilities brought life again to this continent. Conditions permitted the establishment of Republic of Neolatam.

Oil rigs were adapted to exploit various ocean resources, which is the foundation of industry.

ɕǠǟǟĉ

Ǡǟǟȭǡǟǟĉ

ɔǡǟǟĉ

y new stuffs people had never seen. nnecting them, sitting in the ice.

In this project, we focused on how people produce, distribute and consume food.

Food Industry

Rig Fishing ‘Absorbed seafood’ is acquired by the method called īðæ ťĮìðĊæ ĮìďœÐÌ ďĊ ĴìÐ īðæìĴȘ

Pipeline An industrial pipeline supplies foods to all races of the society, using synthesized meat and absorbed seafood.

REPUBLIC OF NEOLATAM

qÆāæðĊæ

ea fo o

wřĊĴìÐĮðšÐÌ TÐĴ

TðŘÐÌ #ðĮìÐĮ åďī ĴìÐ ÐăĴìř

MALVINAS ICE SHEET

o I n fe r i }ďĨ ĪķăðĴř wÐåďďÌ

Desolate Inlands

On ice-sealed inlands, there is barely anything left to exploit, hence the new built cities are placed along the coastline.

wìÐăĴÐī ðĴðÐĮ

Thirteen shelter cities surround the continent, and are connected by the tube train, each of which is composed of hundreds of semi-spheric shelters.

Instant Foods for ĴìÐ 'ŘĨÐīðĉÐĊĴÐīĮ

ÅĮďīÅÐÌ wÐåďďÌ

ķĮĴďĉðšÐÌ ķðĮðĊÐ åďī }ìÐ AĊŦķÐĊÆÐīĮ

:ÐĊÐĴðÆ 'ĊæðĊÐÐīðĊæ qīďÆÐĮĮ wķĨÐīðďī 9ďďÌĮ åďī ĴìÐ 'ŘĨÐīðĉÐĊĴÐīĮ ĮĴÐ tÐȭĉĊķåÆĴķīÐ

The Food Evolution 2098

2106

Relationship

With the constant winter coming, the catastrophe destroyed all farming and food industries. Survivors ăðŒÐÌ ďĊ ÐŒÐīřĴìðĊæ ĴìÐř ÆďķăÌ ťĊÌ ķĊĴðă ÐĉÐīæÐĊÆř īÐăðÐå åīďĉ U ťĊăăř īīðŒÐÌȘ

}ìďķæì œÐ ìŒÐ ÆīÐĴÐÌ ĊķĉÐīďķĮ ĊÐœ ÅÐĴœÐÐĊ ÐĊŒðīďĊĉÐĊĴș ìķĉĊ ĊÌ īĴðå showed below is a brief answer, which ill and the several races of people we have

wřĊĴìÐĮðšðĊæ 9ďďÌĮ

Human

tðæ 9ðĮìðĊæ The buzzing space experiment projects demanded great quantities of resources, which could be provided by adapted oil rig easily. As a by-product of this, rig ťĮìðĊæ ÆīÐĴÐÌ ĊďŒÐă åďďÌ ďĨĴðďĊĮȘ

2135

In the wo The rela

}ìÐ 9ĉðĊÐ

Soon after being established, UNKPC helped to build food synthesizing factories, in order that postcatastrophic South America could feed its own people.

2118

Relationship

}ìÐ tÐÆřÆăÐ wřĮĴÐĉ As the population gradually grew back to normal level, resource shortage became a problem. A recycle system is introduced, not only to recycle materials, but also food wastes.

Local people are divided into three races, which are segregated. Foreign forces play an important role too.

Exper

īĴðåÆĴĮ

New artifacts are introduced to adapt to the environment. Facility location is restricted severely though.

Environment

Extremely cold climate poses a challenge to human kind, as there followed the possibility of novel resources.

> Ð

orld we speculated, environment, human and artifacts are all different and unusual. ationship among them has changed as well.

Keywords

ÆďĊÆÐĨĴĮ åďī ĴìÐ åķĴķīÐ œďīăÌș œÐ ĮĴðăă Ĵď ťæķīÐ ďķĴ ĴìÐ ĊĮœÐī Ĵď ĴìÐ ĪķÐĮĴðďĊ ȭ œìĴȸĮ ĴìÐ īÐăĴðďĊĮìðĨ ÆĴĮȟ }ìÐ ĊĮœÐī ðĮ ÆīķÆðă ðå œÐ œðĮì Ĵď ťæķīÐ ďķĴ ĴìÐ ĨďĮĮðÅăÐ ďīÌÐī ďå åďďÌĮ ðĊ ĴìðĮ œďīăÌȘ }ìÐ Ìðæīĉ lustrates the major relationship between the environment elements, the artifacts we have introduced mentioned. Financial Support

Regulate

}ìÐ ÐăĴìř

rimenters

Work for

AĊŦķÐĊÆÐīĮ

Shelter from Locate on Coastline Region

Locate on ZååĮìďīÐ AÆÐ wìÐÐĴĮ

The climate change is regional, so foreign forces played a crucial role in the rebuild of society which is semi-colonial.

wÐæīÐæĴðďĊ

Shortage of resources and the need of expansion leads to the result of involution. The society is segregated into classes.

ďăăÐÆĴðŒðĮĉ Experiment Conditions

Resources Locate on

Establish

Experiment 9ÆðăðĴðÐĮ

9ðĮìðĊæ Rigs

In this world, almost everything is in shortage. New resources and energy are found to meet the needs of development.

wÐĉðȭÆďăďĊðă 9ďīÐðæĊ 9ďīÆÐĮ

Exchange Terms

Develop

OðåÐ wķĨĨďīĴ wìÐăĴÐīĮ

>īĮì ÐĴìÐī

Political Support

wìďīĴæÐ

Being fully dedicated to their occupations, the low class people believe the devotion to the society is whatever worth it.

wķīŒðŒă Desolate Inlands

The harsh environment makes survival the most urgent thing to everyone in the society. That kind of changes their values.

The Influencers

The Weal

CONCEPTS

Making of the 1 Fusion of shrimp fertilized egg with vegetable embryo.

4 Finally, the complex grow mature into various types of shrimps - sauerkraut shrimp, bean seedling shrimp and chili shrimp.

Meanings

Making of the Blue

wďÆðă UÐÐÌĮ

The wealthy have their unique w Generally they have only limited with inferior quality are often se

Blue shrimps of high quality are rare, and the fusion technology is costly, which makes ‘social distinction’ ĨďĮĮðÅăÐȘ }ìÐ ðĊŦķÐĊÆÐīĮ ìŒÐ æĴìÐīðĊæĮ œìÐīÐ ĴìÐř enjoy blue shrimp sashimi and communicate.

wÐĊĮÐ ďå tðĴķă 2 Three-dimensional view of the bi-species complex.

AĊ ðĊŦķÐĊÆÐīĮȸ ÆķăĴķīÐș åďďÌ ÌďÐĮ ĊďĴ ďĊăř Ĩăř ĴìÐ īďăÐ ďå ĊķĴīðÐĊĴ ĨīďŒðÌÐīș ÅķĴ ăĮď åķăťăăĮ ĮĴðĮåÆĴðďĊ Ĵìīďķæì ďķĴ ĴìÐ ĨīďÆÐÌķīÐĮȘ }ìÐ ðĊŦķÐĊÆÐīĮ ÐĊþďř the sense of ritual as much as they enjoy the taste.

3 Roots of the plant grow into the shrimp body during incubation. TďÌðťÆĴðďĊ Ĵď ĴìÐ æÐĊÐĮ ĨīÐŒÐĊĴĮ immunological rejection.

1 Those blue shrimps which c ĉÐÐĴ ĴìÐ æÐĊÐĴðÆ ĉďÌðťÆĴð needs go to the market.

How To Enjoy

3 Typically blue shrimp meat i with synthesized meat, beca shrimps are rare anyway.

1 Pick the shrimp.

2 Use the appetizer to cut off the 3 Inject hot water to scald the vegetable part (Sakrat). leaves.

4 Fragrance will come out of the top, enjoy it!

5 Pour the extract to the teacup.

6 Take a sip.

Meanings #ÐÆÐĊÆř ďå #ðĊðĊæ

The wealthy know the secret of ķĊÌÐī ÆăĮĮȘ 'ŒÐĊ Ĵìďķæì ĴìÐř Æ have their special way to keep t

Intangible Heritage 7 Put the shrimp part to the plate.

8 Shell the shrimp.

9 Mash the Sakrat in the grinder. Add some Molho de or salt if you like.

Rub the pulp onto the shrimp, then it is ready for taste.

}īÌðĴðďĊă œřĮ ďå ÌðĊðĊæ ðĮ ÐŘĴ their private dining culture, whi foods. However the wealthy kee

lthy

CONCEPTS

e Shrimp Flavoured Dish

way of consuming blue shrimp. d access to ‘natural food’, but those een on their dining tables.

The Experimenters

CONCEPTS

Making of the Blue Shrimp Pancake Normally, experimenters only consume canned synthesized foods. However, certain kinds of superior foods are also provided, and would be consumed during festivals or celebrations.

cannot ðďĊ

2 In the wealthy restaurants, cooks have special recipes for the blues shrimps. The wealthy barely dine at home.

is mixed ause blue

f the ugliness beneath the low quality life of the ÆĊĊďĴ ÆďĊĮķĉÐ ĴìÐ ðĊŦķÐĊÆÐīĮȸ æďďÌĮș ĴìÐř their decency of dining.

ĴðĊÆĴðĊæ ðĊ ĴìÐ ĮďÆðÐĴřȘ }ìÐ ðĊŦķÐĊÆÐīĮ ìŒÐ ile the experimenters cannot have traditional ep the tradition.

1 Blue shrimp shells are collected åīďĉ ĴìÐ ðĊŦķÐĊÆÐīĮȸ œĮĴÐȘ AĊ ĴìÐ factory, they are crushed into shrimp powder.

2 Food additives are added to bind the powder together. Then the mixture was pressed to make pancakes.

3 The pancakes are then polished. More additives are added to improve its smell and taste.

4 Finally, the pancakes are wrapped in a paper cover, then sent to online shop distributors. They are listed as ‘superior foods’.

Meanings 9ķăă tÐÆřÆăÐ

'ŒÐĊ Ĵìďķæì ĮřĊĴìÐĮðšÐÌ åďďÌĮ ìŒÐ åķăťăăÐÌ ĴìÐ ĊÐÐÌĮ ďå ĉďĮĴ people, food resources are not abundant enough. It is not feasible to simply rely on synthesized foods and absorbed seafood. Waste materials of seafood are recycled, maximizing the utilization.

wĴðĮåÆĴðďĊ

Still Variety of foods is not achieved for the experimenters. In order to improve their dining experience, certain kind of special foods is needed. ‘Superior foods’ such as blue shrimp pancake, are produced Ĵď åķăťăă ĴìÐ ĮĴðĮåÆĴðďĊ ďå ĴìÐ ÐŘĨÐīðĉÐĊĴÐīĮȘ

Creator’s Intention To most people in the modern society, the quality of foods and decency of dining are not considered a problem, thanks to the massive production of crops and living stocks, and improvement in food processing. However under some certain circumstances, people might not be allowed to take it for granted, like what we described in our project. Ð ìďĨÐ ĴìĴ ŒðÐœÐīĮ œďķăÌ īÐÐŒăķĴÐ ĴìÐ īÐăĴðďĊĮìðĨ ÅÐĴœÐÐĊ åďďÌ ĮķĨĨăř ĊÌ ĮďÆðÐĴřȘ >ďĨÐåķăăřș œÐ ÆďķăÌ ťĊÌ ĊÐœ values in the foods we enjoy today.

Prototype

Exhibition

AĊ ťĊă ÐŘìðÅðĴðďĊș œÐ ĮìďœÆĮÐÌ ĴìÐ ĨīďþÐÆĴ Ĵď ĴìÐ ķÌðÐĊÆÐȘ They contributed to the project with their precious feedback.

Feedback

Prototype Fidelity

Content Coverage

Independent Contents

}ìÐ ȷåďďÌȸ ðĮ Į

}ìÐ ťīĮĴ æÐĊÐīĴðďĊ ďå ĴìÐ ĨīďĴďĴřĨÐĮ ÌðÌ ĊďĴ ìŒÐ ťĊÐ ÌÐĴðăĮȘ wďĉÐ ĨīĴĮ ďå ĴìÐ ķĴÐĊĮðăĮ œÐīÐ ĉÌÐ ďå paper, which lacked proper texture.

In terms of the ‘blue shrimp’ series, we initially covered ĴìÐ ðĊŦķÐĊÆÐīĮ ĊÌ ĴìÐ ÐŘĨÐīðĉÐĊĴÐīĮ ďĊăřȘ AĴ ðĮ Ċďœ better since we had added the wealthy part to it.

We had another lineup of food designs, the future fruits, where it showed little contrast between races, so they’d better be put into an independent series.

}ìÐ ĮìďīĴ ťăĉ Įìďœ eaten, and the aud the shocking scene

ĮìďÆāðĊæȝ

œÐÌ ìďœ ďķī åďďÌ œĮ dience were impressed by e of eating a blue pancake.

Watch the full project video at https://youtu.be/BxiHDJKvgWc/.

Individual Project July 2019 - October 2019

Sony Alpha Camera Menu User Experience Design

To design a new menu system for the Sony ILCE-7RM2 mirrorless camera.

Background The golden ages of digital camera have faded away. During the second decade of 21st century, the market of digital cameras has been shrinking heavily. Especially, compact cameras suffered hard, however interchangeable cameras did not show a promising future as well. Part of the reason is the introduction of camera modules into consumer smart phones. People no longer need a camera to record their daily life, not to mention that smart phones have advantages in editing and sharing photos.

Overview

Camera Comparison

3.5

-87.5%

960%

Average number of camera each smart phone

Change of digital camera shipment during 9 years

Camera pixel amount of smart phone over 9 years

Interchangeable Lens Camera

Market Share Interchangeable Lens Camera

Compact Digital Camera

Smart Phone Camera

Compact Digital Camera

Smart Phone Camera

Image Quality Mobility FOV Range Price Extensions

2010

2013

2016

2019

Iteration Speed

Camera Product Line Sony has a complete line-up of various camera products. Take Sony as a example to explore the divisions of cameras.

Sony E-mount Full-frame

Sony E-mount APSC

Sony RX Compact

Sony Video Line

Sony Action Camera

Sony A-mount DSLR

£1,000-4,800

£449-1,450

£89-3,450

£220-19,000

£159-369

DISCONTINUED

Design Challenge Existing Problems

Study Subjects

After looking thoroughly into three typical Sony interchangeable lens camera, I put forward several existing problems I encountered, which I think are the major barrier between the experience of a modern camera and that of a smart phone camera. These internal problems of camera are the challenge I have to face in terms of camera interaction optimization.

Flagship

ILCE-6500 Enthusiast

ILCE-5100 Entry level

Labyrinthine Menu

Interface Inconsistency

Partly due to the great amount of functions provided in cameras, the menu system looks ÌðĮďīÌÐīÐÌȘ AĴ ðĮ ăĉďĮĴ Ċ ďÌřĮĮÐř Ĵď ťĊÌ one certain entry.

The camera features two interfaces - the physical one and the virtual one. In most occasions, the physical interface overrides the virtual one, but sometimes the contrary happens resulting in inconsistency.

Beginner Unfriendliness

Lack of Extensions

Most beginners wish only to take high quality photos, however the unfriendliness of the system frightens them, making them unwilling to use a camera.

Since digital camera was invented, the basic åķĊÆĴðďĊ ĮÐĴĮ ìŒÐ ĊďĴ ÅÐÐĊ ÆìĊæÐÌ ȭ ťĊÌ view, take a picture and save it. However lack of extensions really hurts in the age of smart devices today.

Relationship Between Phone & Camera

Target Users

Complements

Phone Users

Competitors

ILCE-7RM2

Others

It remains unclear what the relationship is between smart phone and camera. It is evident that the hard drop of compact camera shipment is related to the prevalence of smart phone. However is it the same with interchangeable lens cameras?

Camera Enthusiast

Others

If any changes need to take place on interchangeable lens cameras, to whom should these changes appeal? Are we going to draw more potential users from the group of smart phone photo takers, or optimize according to what professionals think?

A Brief History of Camera Famous Camera Innovations 'ŒÐĊ Ĵìďķæì ÆĉÐīĮ œÐĊĴ Ĵìīďķæì ĴīĊĮðĴðďĊ åīďĉ ťăĉ ĊÐæĴðŒÐ Ĵď ÌðæðĴă ĮÐĊĮďīș ĴìÐ ðĴÐīĴðďĊ ďå ÆďīÐ ÆĉÐī ďĨÐīĴðďĊ ðĮ consecutive. From the beginning of the story, cameras were almost fully manual, but with milestone cameras coming out one after another, the interaction experience of cameras has been gradually improved. Here are some of the representative cameras with their introduction of important interactive features.

1962

1977

1989

1999

2013

MINOLTA SR-7

MINOLTA XD

CANON EOS-1

NIKON D1

SONY α7

Integrated CdS lightmeter Aperture mechanic coupling

A/S/M mode switch Dual auto-exposure

MINOLTA SRT-101

MINOLTA X-700

Top-tier digital SLR Rear LCD monitor On-screen menu

Full-frame Mirrorless Compact Size EVF instead of OVF

TTL metering

P-mode introduced AĊȭŒðÐœťĊÌÐī ðĊåď > #

Full electronic mount External screen Parameter dials Predictive AI servo AF 14 custom functions

Trends

Photography Automation

Semi-customized Buttons

Instant Feedback

Screen-centered Interaction

Manual operation is gradually substituted by automated programs.

ķĴĴďĊĮ œðĴì ťŘÐÌ functions on camera are less popular today.

Instant feedback features such as WYSIWYG are becoming important.

Digitalization of cameras makes screens the center of camera interaction.

Modern interchangeable lens cameras are becoming more and more similar to smart devices. However they are not allowed to abandon large sensors and large camera bodies, so they would never emerge with smart devices.

Interactive Parts Evolution of certain interactive parts of ðĊĴÐīÆìĊæÐÅăÐ ăÐĊĮ ÆĉÐīĮ ÆĊ īÐŦÐÆĴ the trends in camera design.

Part 1 Control Dials

Part 2 Info Panels

With its origin from shutter speed dial, the control dial underwent great changes.

Sharing the function of showing parameters, info panels have various forms.

Shutter Speed Dial

AĊȭŒðÐœťĊÌÐī AĊåď

Direct connection between dial and parameter (shutter speed)

Parameters are showed ðĊĮðÌÐ ĴìÐ ŒðÐœťĊÌÐīȘ

Auto Mode Switch

Control Panel

Shutter speed dial is reserved, but can be overridden by mode switch.

Too many parameters, a display panel is needed.

Mode Dial

Multi-functional Dial

With more modes being added, ĮĨÐÆðťÆ Ìðă ðĮ ĊÐÐÌÐÌȘ

A multi functional dial now controls the shutter speed, depending on modes.

LCD Monitor Images as well as parameters are showed on the LCD.

Stanley Kubrick holding a Leica IIIc, åķăăř ĉĊķă īĊæÐȭťĊÌÐī ÆĉÐīȘ

Market Research Popular Camera Products Sensor Size

SONY ILCE-7RM2

35mm Full-frame

Pixels

42MP

Size & Weight

>400cm3

>625g

Image Extensions

Various Sony camera Apps, creative and useful, but not running smoothly

Interchangeable Lens Camera

N/A

SONY RX100M6

Type 1”

20MP

Type 1/1.7”

40MP

Type 1/2.78”

20MP

298g

100cm3

192g

100cm

PlayMemories Camera Apps are removed from all sony cameras released after 2017.

Premium Compact Camera

HUAWEI P30 Pro Flagship Smart Phone

Type 1/3.6”

8MP

All kinds of Android applications

Customer Base Market Feedback

MSRP

Handling

As the market of camera shrank during the decade, the structure of the customer base has been constantly changing as well. Different groups of cumstomer have different choices when given camera alternatives. Who abandoned cameras?

Image Quality

Lifespan

Creativity

£1,799

Family Life Recording

94.7%

Ploggers

81.2%

Fashion Chasers

67.7%

Photo Filter Lovers

28.5%

Realiability

Those who felt content with their previous obsolete cameras do not feel attracted by the new cameras today. Phones nowadays can do the same for them, even with more convenience.

Handling Image Quality

Lifespan

Creativity

£980

Professionals

99.6%

Enthusiasts

86.3%

Content Creators

74.7%

Image Quality

Formal Occasions

58.9%

Creativity

Those who did consider the image quality of cameras never believe that smart phones could take the place of cameras. However they wish cameras would improve interactive experience.

Realiability Handling Share

Lifespan Reliability

Who stuck to cameras?

£649

User Research Interview Six people with different photography experiences were interviewed, in order to ťĊÌ ďķĴ œìĴ ĨÐďĨăÐ ĴìðĊā ÅďķĴ ÆĉÐīĮ and smart phones, picturing and sharing.

Photography Experience

Fu Zhiyu Designer

Yin Junjie PhD in EE

Semi-pro Photographer

Camera Enthusiast

Lin Minfen

Wis a com

Over 10 years camera experience Switched from DSLR to mirrorless Travel/work/concert

4 years camera experience Upgraded from APSC to FF OĊÌĮÆĨÐȥĴīŒÐăȥåďďÌȥĮÐăťÐ

Borrowe from his Daily us

iPhone XS Daily use

Mate 20 Pro Daily use/ultrawide photos

iPhone Daily us

Posting Behavior

Future Plan

Problems

Loves to control every bit of the contents, even the composition; posts few.

Shares selected camera photos, ĊÌ ăďŒÐĮ Ĵď ķĮÐ ťăĴÐīĮ ďĊ ĮĉīĴ ĨìďĊÐȘ

Prefer not to po to the public.

Looking for a more light-weight and compact camera system.

Save up for more camera lenses. Pay off the installments for the phone.

Save up for a R

No light-weight camera is good enough in picture quality.

High-end full-frame cameras are ÅÐřďĊÌ ìðĮ ťĊĊÆðă ÅðăðĴřȘ

Social media apps crop her photos against her will.

Canon 6D DSLR is so bulky that he prefers not to take it daily.

He knows few a hence he doub make full use o

ng Undergraduate

shes to buy mpact camera

Wang Fei Unemployed

Cheng Bingxi Undergraduate

Li Nanxing Musician

Amateur Photographer

Knows few about cameras

Not interested in cameras

ed a compact camera s friend se/street photography

Her parents gave her a 60D with kit lens Tried but didn’t get the hang of it

XR se/street photography

Mate 10 Daily use/street photography

ost his photos

An unknown model of Gionee Daily use

iPhone 8 Seldom uses the camera

Happy to share her everyday photos œðĴì ìÐī åīðÐĊÌĮș ķĮðĊæ ĨìďĊÐ ĨìďĴď ťăĴÐīĮȘ

Only interested in meme pictures, and prefers texts otherwise.

Never posts about daily life, let alone photos.

Ricoh GR-3.

}īř Ĵď ťĊÌ ĮďĉÐďĊÐ Ĵď ĴÐÆì ìÐī how to shoot with a camera.

No plan on upgrading his phone or having a camera.

Totally indifferent about camera-related topics.

about camera theory, bts whether he can of a camera or not.

Despite that she loves photography, the DSLR seems too complicated for her to use.

N/A

Reasearch Analysis Transition

Relationship

Reliance

Customers There are three major types of potential camera customers.

Smart Phones Camerawisely, smart phones consist of two types.

Compact Cameras

Interchangeable Lens Cameras

Cameras can be roughly divided into two types

Abandon

Adhesive

Professional Photographers

Camera Enthusiasts

Competition

Cameras

Complementary

Here we derive the answers to the two questions - what is the relationship between cameras and smart phones, and who are the target users of cameras? }ď ĴìÐ ťīĮĴ ĪķÐĮĴðďĊș ÆďĉĨÆĴ cameras are in competition with camera-featured smart phone directly, but interchangeable lens cameras are not, even if smart phone manufacturers love to say so. The second answer is, the major target users of cameras prove to be the professionals and the enthusiasts. Their demands ĮìďķăÌ ÅÐ ĨķĴ ðĊ ĴìÐ ťīĮĴ ĨīðďīðĴřȘ

Other Customers

Attraction Camera-featured Smart Phones

Ordinary Smart Phones Evolution

Trends Mirrorless full-frame is the future.

Mirrorless full-frame camera which combines mobility with capability will dominate. Those cameras with smaller sensors have too inferior image quality to compete. DLSRs are too bulky to be prevalent.

The interface needs improvement.

Interfaces of cameras are obsolete and inconsistent with smart devices today. Even if equipped with numerous control buttons and dials, cameras are generally considered ‘uneasy to handle’.

Photowise extensions count.

Interchangeable lens cameras equipped with photowise extensions are more popular on the market, however few products have that feature.

The market is still promising.

Aside with professional market, the consumer market is promising for mirrorless cameras. If provided with a more user-friendly camera product, image-quality-sensitive customers are willing to try it.

Design Definition A new touch-screen menu system designed for Sony ILCE-7RM2 mirrorless camera, to match the interactive trends of smart devices.

New Interface Theme

Logical Menu Structure

Touch-screen Compatible

Creative Extensions

Usability Testing Indicators & Methods

Test 1: Adjust Monitor Brightness

To activate the wanted function or adjust settings, a set of buttons, switch and dials are combined to navigate through the menu system.

Test 2: Change Focu

}Įā ĴÐæďīřȚ ĴðăðĴř

}Įā ĴÐæďīřȚ qìďĴďæī

wĴÐĨĮȚ

1 'ĊĴÐī īďďĴ ĉÐĊķș ĴìÐĊ ķ

1 'ĊĴÐī īďďĴ ĉÐĊķș ĴìÐĊ ķĮÐ ĊŒðæĴďī Ĵď ťĊÌ ĴìÐ

Buttons

‘utility’ page 1. 2 Select the ‘monitor brightness’ entry.

Switch

3 Change ‘brightness setup’ to ‘sunny weather’.

Dials

‘focus area’ entry in the ‘p that volunteers are not i

2 Select the ‘focus area’ en

3 wÐăÐÆĴ ȷŦÐŘðÅăÐ ĮĨďĴȚ wȸ Å

4 Get back to the root interface.

4 Find the ‘focus setting’ e

top left.

5 Get back to the root inte

Navigator Volunteers are instructed to complete certain task in the menu system, and the following indicators are recorded or calculated.

Data Analysis

Experienced Photographer Subject

Volunteer w/out Camera Experience

Experienced Photographer

Subject

Step Count

Step count shows how many presses and turns is needed to complete the task.

Time

The time the volunteer need to complete the task.

12s

15s

22s

24s

38s

19s

39s

32s

Recall

Successful to recall the operation steps after trying once or not.

○

Undo Count

Number of occasions that miss operation happens and an undo is needed.

Track Length

The approximate track length of the right thumb movement.

4cm

6cm

9.5cm

6cm

21cm

7cm

18cm

Videos of the operations are recorded to calculate the indicators above. All volunteers have not used the sony cameras before, and are allowed to do the test only once.

'ŒăķĴðďĊȚ }ìÐ ÐĊĴīř ðĮ ĊďĴ ìīÌ Ĵď ťĊÌș ÐŒÐĊ Ĵìďķæì some volunteers looked confused because the third level interface lacks operation tips.

13.5cm 20c

'ŒăķĴðďĊȚ }ìÐ ÐĊĴīðÐĮ avoid miss operations. A makes the interaction m

us Area

Test 3: Activate Slide Show

Ĩìř

Test 4: Launch Application

}Įā ĴÐæďīřȚ tÐŒðÐœ

}Įā ĴÐæďīřȚ 'ŘĴÐĊĮðďĊ

wĴÐĨĮȚ

1 'ĊĴÐī īďďĴ ĉÐĊķș ĴìÐĊ ķĮÐ ĊŒðæĴďī Ĵď ťĊÌ ĴìÐ

ķĮÐ ĊŒðæĴďī Ĵď ťĊÌ ĴìÐ ‘photography’ tab. Note informed where it is.

1 'ĊĴÐī īďďĴ ĉÐĊķș ĴìÐĊ ķĮÐ ĊŒðæĴďī Ĵď ťĊÌ ĴìÐ

‘slide show’ entry. 2 Select the ‘slide show’ entry.

‘application list’ entry. 2 'ĊĴÐī ĨĨăðÆĴðďĊ ăðĮĴ ĊÌ ăķĊÆì ȷĮĉďďĴì īÐŦÐÆĴðďĊȸȘ

ntry.

3 Switch ‘repeat’ on and set ‘interval’ to 10s.

3 Select ‘smoke haze’ mode.

Åř ĊŒðæĴďī ďī ÌðăȘ

4 Start the slide show.

4 Set ‘smoothing’ to high.

entry and move the spot to

5 Start the shooting sequence.

erface.

Data Analysis Volunteer w/out Camera Experience

Experienced Photographer

43s

Data Analysis Volunteer w/out Camera Experience

Experienced Photographer

82s

46s

23s

26s

29s

32s

○

28cm 39.5cm

17cm

īÐ Ĵďď Ĩďďīăř ďīæĊðšÐÌ Ĵď And the lack of touch screen more frustrating.

Subject

14.5cm 13.5cm 15cm

Volunteer w/out Camera Experience

45s

26s

55s

48s

57s

63s

88s

51s

○

17.5cm

14cm

18cm

17cm

21cm 18.5cm

'ŒăķĴðďĊȚ }ìÐ ăķĊÆì ĮÐĴĴðĊæ ðĊĴÐīåÆÐ ðĮ āðĊÌ ďå misleading. Some volunteers did not even realize that the parameters could be adjusted in the interface.

Subject

20cm 27.5cm 15cm

'ŒăķĴðďĊȚ }ìÐ ĮĉīĴ ÐŘĴÐĊĮðďĊĮ īÐ Ĵďď ăææř Ĵď ÅÐ operated properly. Their interface is confusing, which looks like the root interface but has different menus.

Information Architecture Research

Information Architecture

ŨĊðĴř #ðæīĉ By listing and categorizaing all the menu entries of the ILCE-7RM2 camera, insights were gained about the operation logic, which helps to develop a new information structure.

Two-step Categorization Preferences

Main Menu Settings

Flexibility

Display Quality Pwr Saving Start Time AF Track Sens.

Monitor Brightness Peak Settings

Format Smile/Face Detect Eye AF Send to Smartphone

Specify Printing Protect Face Registration 9ďÆķĮ TæĊðťÐī 4K Output Sel.

Fundamental

To activate the wanted function or adjust settings, a set of buttons, switch and dials are combined to navigate through the menu system.

Functions

Drive Mode Focus Area White Balance

Advanced

Firstly, some of the entries belong to settings, while others are to activate a function. Secondly, for example, some settings are closely related to personal ĨīÐåÐīÐĊÆÐĮș œìðăÐ ďĴìÐīĮ ĨīďŒðÌÐĮ œďīāðĊæ ŦÐŘðÅðăðĴřȘ >ÐĊÆÐ ĮÐĴĴðĊæĮ ÆĊ ÅÐ divided into two types roughly, so do functions.

Main menu is the largest collection of setting and function entries. It is seldom needed in use, but whenever a rare ÌÐĉĊÌ ðĮ ÌÐăðŒÐīÐÌș ðĴ ðĮ ĴìÐ ďĊăř ĨăÆÐ řďķ ÆĊ ťĊÌ ðĴȘ

Function Menu

Function menu is a dozen of customizable shortcuts. It is supposed to contain the settings frequently accessed, hence relieving users from searching the main menu.

Direct Functions

C1 C2

...

ĮĨÐÆðťÆ ÆďăăÐÆĴðďĊ ďå ÅķĴĴďĊĮ ĊÌ ÌðăĮ īÐ ĮĮðæĊÐÌ certain function. Instead of using the main menu, users can accomplish anything with one touch.

Almost all of the entries can be found in main menu, while function menu and direct functions contain only a subset of the main menu, which hence is the most important.

1st Order Triggers

Major Tabs

Photography

Minor Tabs

Pages

Parameters

Drive Mode

Flash

Metering Mode

Quality

ISO Parameters (1/2)

AF Options

Zoom Parameters

Main Menu

Review

PlayMemories Apps

Fucntion Menu

(Customizable)

Direct Functions

(Customizable)

Memory Recall Auto HDR

Advanced Options

AEL w/ Shutter

Functions

Parameters (2/2)

Exposure Step

Options

APS-C/Super 35mm

Launch Apps

Memory

Manage Apps

MF Assist

Core Ideas Flexibility Settings Put to the Front

System

Flexibility settings, which enables users to adapt to various working conditions, are frequently accessed hence should be put to the front. Other settings are often set in advance, not required when working.

Hardware

Separation of Functions & Settings

Wireless Compatibility

9ďī ĮďĉÐ ÆďăăÐÆĴðďĊ ďå ÐĊĴīðÐĮș ðĴ ðĮ ĉďīÐ ÐŨÆðÐĊĴ Ĵď ÆĴÐæďīðšÐ Åř functions and settings. Users are allowed to customize functions by settings, then activate functions without settings messing around.

Storage

Paired Entries Can Be Located Apart

Custom

Utility

Scene Selection

Parameters

Quality

Display Content Interface

Exposure Comp. Bracket Settings

Shutter Options

Videography

Entries

Some entries look so paired that they seem supposed to be together. However they are totally separated in terms when and how they are used. You set the memory once and for all, then only recall is needed.

Prototype & Testing Main Menu Layout

Parameter Adjustment

Category: Utility

Category: Photography

Monitor Brightness

Major Tabs Quick View

Manual

Viewfinder Brightness

Auto

Finder Color Temperature

Minor Tabs Entry Name

±0

Display Quality

High

Touch Operation

Screen+EVF

Touch Pad (vertical)

Touch Pad Area Set.

Full

Hardware (1/3)

Title

Focus Area

1st O

Area

2nd

Highlight (cursor) Page Indicator Indicator Bar

Back

Flexible Spot: S

Pag Indi

Select

Testing Method: Paper Prototype Simulation

Testing Method: Paper Prototype Sim

Button Tests

Touch Screen Tests

Subject

Step Count

4cm

5.5cm

16cm

17cm

15.5cm

14cm

Track Length 3cm Feedback

Track Length 16cm Feedback

'ŒăķĴðďĊȚ }ìÐ ÐĊĴīðÐĮ īÐ œÐăă ďīæĊðšÐÌș ĴìĊāĮ Ĵď ĴìÐ ĴìīÐÐȭăřÐī ĉÐĊķ ĮĴīķÆĴķīÐȘ Į user goes through each layer of tabs, the navigator direction alters correspondingly. However menu entries are a little bit too slim to hit by thumb.

Track Length 12cm Feedback

'ŒăķĴðďĊȚ }ÐĮĴÐīĮ ÐŘĨīÐĮĮÐÌ ĴìÐðī ĨīÐåÐīÐĊÆ they can have a overall view of the sub-option interactives were greatly welcomed, which w

Application Launch Category: Extension

Major Tabs Quick View

e Bar

Order Options

a Indicator

Multiple Exposure

Star Tracks

Lens Comp.

Smooth Reflection

d Order Options

ge Indicator icator Bar

Multiple Exposure combines several shots together to create a photo with special mixing effects.

Launch Apps (1/3)

mulation

Highlight (cursor) App Icons Page Indicator Indicator Bar

Back

Testing Method: Paper Prototype Simulation

Touch Screen Tests

Button Tests

Subject

Step Count

22cm

29cm

13cm

12cm

27cm

31cm

Track Length 24cm Feedback

ÆÐ ďĊ ĴìÐ ĮĴīÐÆìÐÌȭďķĴ ăðāÐ ĉÐĊķ ĮĴřăÐș åďī ĴìĴ ns quickly. And in this part, the touch screen was praised to be ‘quick and precise’.

Track Length 9.5cm Feedback

Track Length 25cm Feedback

'ŒăķĴðďĊȚ }ìÐ ȷĪķðÆā ŒðÐœȸ åďī ĴìÐ ĨĨăðÆĴðďĊĮ ðĮ ăðāÐÌ Åř ĴìÐ ĴÐĮĴÐīĮȘ ȷ ÐðĊæ ÅăÐ Ĵď āĊďœ its function before launch it encourages me to take a try.’ But one tester was confused about the slide-to-turn-page operation, for the indicator is not instructive enough.

User Interface Representative Interfaces Root Interface

Virtual ‘Solid’ Buttons Virtual buttons corresponding solid buttons make touch-screen-only operation possible.

Function Menu Focus Area Focus Area: Flexible Spot:S

Vertical Layout Vertical layout on left and right is optimum for touch operation by left and right thumbs.

Quick Switch Tabs Mutiple layers of tabs present in one screen are designed for quick switches. 1/160

F2.0

-0.7

ISO 100

Horizontal/Vertical

Select

Black On White Black on white style provides better visibility in the EVF/monitor of a mirrorless camera.

Parameters Menu Drive Mode

Apps Menu

Hardware Menu Multiple Exposure combines several shots together to create a photo with special mixing effects.

Single Shooting

Metering Mode Exposure Compensation ISO

Center ±0 3200

Multiple Exposure

Star Tracks

Bracket Settings Scene Selection

Lens Comp.

Memory Recall Parameters (1/2)

Back

Focus Area Settings

Smooth Reflection

Launch Apps (1/3)

Back

ȷwĉďďĴì tÐŦÐÆĴðďĊȸ ĴìÐ ĨĨ

Monitor Brightness

Auto

Finder Color Temperature

±0

Display Quality Touch Operation

High Screen+EVF

Touch Pad (vertical)

Touch Pad Area Set.

Full

Hardware (1/3)

Back

ȷwĉďďĴì tÐŦÐÆĴðďĊȸ wÐĴĴðĊæĮ

Focus Area

Monitor Brightness

Smooth Reflection

Flexible Spot: S

Compensation

Application Welcome Page

Sunlight Mode

Off

Self-timer Image Size Aspect Ratio Quality Select

1/160

F2.0

-0.7

ISO 100

Monitor Brightness

Exit Application Smoothing

Horizontal/Vertical

Manual

Viewfinder Brightness

App Options (1/3)

MID Off L 3:2 Fine Back

Cancel

Confirm Select

Back

Updated Menu System for ILCE-7RM2 Now Available. This update includes: - Re-organized menu system with new theme. - Improved operability of the camera. - Supports touch screen interaction. For further information, please visit https://felineivy.photo.blog/.

Individual Project November 2020

The Diving Bell And the Butterfly Interaction Design

To design a popsci installation about post-coma unresponsiveness state.

Background Other than my eyes, two things aren’t paralyzed - my imagination and my memory. They’re the only two ways I can escape from my diving bell. }ìÐ #ðŒðĊæ Ðăă ĊÌ ĴìÐ ķĴĴÐīŦřș ǡǟǟǦ

What is it like to be trapped in your own body? “My task now is to write the motionless travel notes, from a castaway on the shores of loniness.” Jean-Do, the main character of the movie, has locked-in syndrome, in which the patient is almost completely physically paralyzed, but remains mentally normal. Despite all the ÌðŨÆķăĴř ĊÌ ÌÐĮĨðīș ìÐ ťĊðĮìÐÌ ìðĮ ťĊă book using the only eye he can blink.

Level of Consciousness & Responsiveness High level

Full Consciousness

Crucial Facts Euthanasia for persistent vegetative individual is allowed in some countries.

Locked-in Syndrome

Minimally consciously state patients can be mistaken for PVS, even though they do have consciousness.

Minimally Conscious State

An example study with 40 patients in the United Kingdom reported...

Persistent Vegetative State

43% 33%

Brain Death Low level

of PVS cases were believed to be misdiagnosis. of PVS patients had recovered during the study.

Online Interview

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Ve g

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People do not understand correctly what PVS actually is. More often than not, they confuse PVS with coma or minimally conscious state. Hence they might have very different opinions on ‘vegetative people’.

i he

am rf

t ily

Responsive

T he n a m

Opinions on ‘vegetative people’ are contradictory.

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a yc

a rn

ss .

u s n e ss .

conscio

g Ve

Emotional

conscio

sci

s n e ss .

scio

con

It is terr

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ss .

con

Vegetative people are conscious but they can't express themselves.

the bo d inside

s ne

le have

tive

ve peop

little

. cy

egetati

ver y

No consciousness

S o me v

have

ople

t he

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sci

. ide

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cou

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Can vegetative people recover?

It might

Do vegetative people have consciousness?

Veg e

e pe

Do vegetative people wake?

a ve n o c

t at i v

Was Stephen Hawking a vegetative person?

They only seem to be alive.

Plants h

e Veg

Questions Asked

rain .

all.

A patient in PVS or other post-coma unresponsiveness state are generally called ‘vegetative person’ in Chinese. In the interview, this term was used so that the interviewee could understand the topic easily.

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c a n be c

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Design Formation Challenge

Ideation Consciousness

Responsiveness

Locked-in syndrome Minimally Conscious State Persistent Vegetative State

What people do not understand A patient can convert between PVS, MCS or normal state. MCS patients have thoughts, feels the surroundings to some extent, and might have wishes. Spectators may misunderstand the state of a patient. Life-and-death decisions have to be taken. Patient’s View

Spectator’s View

SYMMETRY

Perception

Diagnosis Decision Making

Unspoken Wishes

Locked-in syndrome is horrible, but at least the patient can move his eyes. In fact, the situation of MCS patients is the most awkward. They do have some extent of consciousness, but they are often misdiagnosed as PVS. They are literally locked inside their own body, sometimes even have to face the wrong euthanasia.

#ÐĮðæĊ #ÐťĊðĴðďĊ

Transition of State

Change of Life Observation Instruments

Mechanism of transition #ÐĴì ÐīĴðťÆĴðďĊ Device Concepts Real-life Situation

Button of Euthanasia Two-way Mirror

Veil of Ignorance You don’t know on which side of the one-way glass you will be.

Participants

Real-life Relationship

An interactive popular science installation, which helps people understand the situation of those misdiagnosed MCS patients by playing a game.

family/friends

3 Stages of the Game

1 Accident

2 Decision

3 ‘Reward’

One goes unresponsive.

Am I responsive?

#ÐĴì ÐīĴðťÆĴÐ

One remains normal.

Should he/she live and suffer?

Medical Report

Details The Diving Bells

The Buttons of Fate

The diving bells are the containers of the role players. Before it stops rotating, no one knows who will fall into MCS state.

Aside with the two bells with players in them, there is another empty bell you cannot see through into - represents a PVS patient.

The ‘Reward’ ÐīĴðťÆĴÐ ďå #ÐĴì DECEASED NAME

Exterior Bell Interior Bell

Two-way Mirror

Player B: Figure Out The Situation In the beginning, you may not realize your situation. You might try to respond to the ouside world, just as MCS state patients do. However, you are already locked inside the bell. You are going to watch your companion make the decision.

PVS

SEX

MALE

DATE OF DEATH

16/11/2020

PLACE

IVY SCIENCE MUSEUM

Here forever lies our beloved Mr. Berger. In a severe accident, he had fallen into minimally conscious state, unable to react to any stimulus. Though in the diving bell was he locked, his mind was partially free. Unfortunately, he was misdiagnosed to be in persistent vegetative state, and sentenced to euthanasia, by his friend Ben. LL AND BUTTER BE F May he rest inG peace.

MUSEUM NCE CIE

Two bells rotates at different speeds to get different windows aligned, confusing role players as well.

IVY S

The ‘Accident’

PROJECT D IVI N

MCS

ROBERT BERGER

THE DIVING BELL AND THE BUTTERFLY CONTENTS OF THIS PAPER IS NOT REAL, AND IS FOR FUN ONLY.

Player A: Normal State

Euthanasia

Player B: MCS State

Player B: Life-and-death Decision

After a severe coma after the accident, you fell into MCS state. You can perceive the outside world, but no one can see through into your bell.

You are informed that two people in the accident lost their responsiveness, which includes your companion. One of them may still be conscious, however another is not. You have very limited resources, so you have to abandon one to save another. Make the right move.

NAME

ROBERT BERGER

SEX

MALE

DATE OF RECOVER PLACE

16/11/2020 IVY SCIENCE MUSEUM

USEUM CE M EN CI

Cheers to our beloved Mr. Berger. In a severe accident, he had unluckily fallen into minimally conscious state, unable to react to any stimulus. Though in the diving bell was he locked, his mind was partially free. Fortunately, he was given time and treated well, by his friend Ben. Finally he recovered, and IVY S LY ìðĮ ÅķĴĴÐīŦř œĮ åīÐÐÌȘ

AND BUTT ER ELL F GB

Decision Maker Decision Panel

Bidirectional sight

One-way sight

ÐīĴðťÆĴÐ ďå tÐÆďŒÐī

PROJECT D IVI N

You are very lucky to survive the accident, but your companion is not that lucky.

Modeling

Build the main structure with LEGO blocks. Cut ‘windows’ out of transparent PVC sheets. 9ðĴ ĨðÐÆÐ ďå ìăåȭĮðăŒÐīÐÌ ťăĉ ďĊĴď ĴìÐ q ĮķīåÆÐș Ĵď ÆīÐĴÐ ȷĴœďȭœř ĉðīīďīȸȘ

Normal Glass

Two-way Mirror

Scenario Empty (PVS)

Enter the bells from the top hatch. The one who went into ‘MCS’ state is hidden behind the two-way mirror.

One-way sight

His fate is out of his own hands.

He is the mind of a MCS individual.

The MCS and PVS ones seem identical no response, cannot see through.

There is only enough medical resource to support one of them. Which decision would you make?

Apartment Building 26 & 27, Tsinghua University