Your Feefo SEO Checklist
To start maximising the impact your Feefo reviews are having on your SEO, there are a few things you’ll need to have in place. By following our simple checklist, you’ll be well on your way to making sure you’ve done all you can to take full advantage of the many SEO benefits collecting customer reviews can offer your business.
The Basics... Before we start talking schemas and integrations, you need to make sure you’re set up with the basics. Let’s not run before we can walk! Display the Feefo logo prominently on your website Have a dedicated customer reviews page on your website Regularly reply to customer feedback
Schema... Schema may sound daunting at first, but it’s nothing other than a simple piece of code that you need to add to your HTML which helps search engines, like Google, understand the content on your site. Make sure you’ve got the following set up across your site and you’ll be good to go.
Correctly use product schema on your website wherever possible and appropriate Correctly use organisation schema with “sameAs” markup pointing back to your Feefo merchant page on your homepage, about us page and dedicated reviews page
Integration... Integrating you Feefo reviews in the correct way is crucial for making sure Google, and other search engines, can find the review content on your site when they come crawling. To make it as easy as possible, make sure you do the following
Use Feefo’s on-site or API integration to display reviews on your website Use the star widget on individual product pages, next to call to action buttons Create a dedicated reviews page on your website
If you’re still struggling, don’t worry! Get in touch with our friendly team of SEO experts who are always happy to help.
seo@feefo.com / www.feefo.com / 020 3362 4209
Real people. Real reviews. Real insight.