FSB Bootcamp Programme Sales and Marketing

For support For protection For business

Friday 11 September 2026 Liverpool

Business Bootcamp Sales and Marketing: Unlocking Influence

Sponsored by

Headline Partner

Our headline partner is Pro-Networks, a long-established, employee-owned IT company and Managed Security Service Provider delivering technology solutions to businesses in the North West and across the UK.

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Programme 9:00

Doors open for expo and informal networking (with tea/coffee).

Atrium and top floor event space (with balcony) available.

Morning Session 9:30

Welcome, introduction to morning session Hosted by Kate Manton

9:35

To buy or not to buy – what motivates your customer?

Peter Bayley-Hill

10:35

15-minute comfort break

10:50

Speaker: Geoff Coote CEO, Pro-Networks Ltd.

11:00

Sales as the DNA of YOUR Business Stuart Maddocks

12:00

Lunch, expo and informal networking

Afternoon Session 13:00

Welcome, introduction to afternoon session Hosted by Kate Manton

13:05

Speaker: Geoff Coote CEO, Pro-Networks Ltd.

13:20

Two Steps Back: The Leadership Move That Restores Progress Dave Christie

13:50

Beyond Assumptions: Unlocking Customer Insight for Smarter Growth Dr Armstrong-Gibbs and Dr Marshall

14:40

15-minute comfort break

14:55

Fireside chat with Q & A (Geoff, Peter, Stuart, Dave, Fiona/Julie), hosted by Kate Manton

15:25

Wrap Up Kate Manton

15:30

Closing networking, expo and chance to network with the speakers

16:00

Close

Transport and Parking: Liverpool Central Library is highly accessible by public transport, just a 4-minute walk from Liverpool Lime Street Station and a 6-minute walk from Liverpool Central Station.

There is limited, paid parking at Central Library. Pay-and-display parking is available close by at Q-Park Queen Square (L1 1RH), Hunter Street (L3 2AT), Fontenoy Street (L3 2BE), and Q-Park Hanover Street (L1 4AF) at Liverpool ONE.

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Host Kate Manton, Baobab Works Award-winning team specialist and facilitator helping transform teams to maximise their efforts - Coach and Mentor, Business Lecturer, MC, Insights Discovery Practitioner and TedX Speaker.

Kate@baobabworks.co.uk

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Speakers Peter ‘The Speaker’ Bailey-Hill, Petvictus The ‘entrepreneur who floored the dragons’ on Dragon’s Den, Peter is an exceptional, entertaining and informative speaker and business coach who helps entrepreneurs secure more interest, customers and investment by helping them perfect their business communication skills.

His sessions are also very accessible and engaging for people with dyslexia, autism and ADHD. www.petvictus.com

Stuart Maddocks, Calibrate Technology / Clemorton Training and Development An internationally-renowned sales and leadership expert, Stuart will guide you through his core philosophy – revenue generation is much more than a function of your business, it should be the fundamental code that informs every strategy, operational process, and employee action across your entire organisation.

Stuart is Co-Founder of Clemorton Training and Development and Calibrate Technology and its AI-powered People Operating System, working across the world providing leadership development, sales strategy, and organisational scaling. Through his work and consulting, he focuses on bridging the gap between high-level business goals and daily, ground-level execution.

Sales as the DNA of YOUR Business Build the behaviours that build your business, unlocking better results and structuring better outcomes by focusing on what truly drives performance behaviour.

Gain real-time insights into execution quality to empower you to act early, reduce risk and build stronger teams, providing clear guidance and coaching for every role, enabling employees to self-assess and up-skill with confidence.

Stuart will take you through: •

Strategy as Behaviour;

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Revenue as an Ecosystem;

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Adaptability;

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Connection and Motivation.

stuart.maddocks@calibratetechnology.com

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Speakers Dave Christie, Flourish Foundry Dave works with owner-led businesses to help them protect time, sharpen focus, and finish the work that actually moves the business forward.

His speaking work is centred around leadership in owner-led businesses, particularly the pressure of decision-making, focus, time, responsibility, and finishing meaningful work when everything seems to sit with the business owner.

Dave will outline practical steps for business owners who are busy, capable, and carrying a lot, but know they need to create more meaningful progress.

Two Steps Back: The Leadership Move That Restores Progress A practical and honest talk about why business owners often get stuck in activity, noise and open loops, and how stepping back helps them lead with more clarity, make better decisions, protect their time, and finish what matters. dave@flourishfoundry.co.uk

Dr Fiona Armstrong-Gibbs, Associate Professor in Enterprise and Inclusive Growth and Programme Leader in Executive Education, Liverpool John Moores University Business School Dr Armstrong-Gibbs provides academic and civic leadership in enterprise, inclusive growth, and place-based economic development, shaping how research, education, and practice come together to build fairer and more productive local economies.

Her work sits at the intersection of enterprise education, social value, and regional economic systems. She is recognised for agenda-setting research on how social enterprises, community-owned business models, and collaborative ecosystems generate social value while driving sustainable business growth, and for translating this work into applied programmes with measurable economic and social impact.

She is a founder-director and former Chair of Baltic Creative CIC - a nationally-recognised organisation pioneering community-led property ownership to support the creative and digital economy - and leads at scale in executive and degree-level education, designing experiential and actionlearning programmes that connect theory to real organisational and regional challenges.

F.D.ArmstrongGibbs@ljmu.ac.uk

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Speakers Dr Julie Marshall, Programme Manager for MBA and Senior Leader Apprenticeship (Business Scale Up) and Senior Lecturer in Executive Education, Liverpool John Moores University Business School An experienced Senior Lecturer in Higher Education and Fellow of Higher Education Academy with a passion for education through creative teaching, learning and research practices, Dr Marshall is a Programme Manager for the MBA and Senior Leader Apprenticeship in Business Scale-Up at LJMU Business School.

She specialises in strategy, business growth and marketing related disciplines. Current research interests involve SME business scale-up growth and exploring using creative methods for professional reflective practice.

Beyond Assumptions: Unlocking Customer Insight for Smarter Growth •

Customer myth-busting: Challenging assumptions about your customers to uncover what really drives their decisions.

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Practical insight methods: Quick, low-cost ways to gather meaningful customer insights.

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Using insights strategically: Turning customer understanding into sharper, more compelling offers.

J.M.Marshall@ljmu.ac.uk

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Support that powers your success.

Protection that keeps your business safe.

Business tools to help you grow.

Our members benefit from: • A 24/7 legal advice line.

• £100,000 employment tribunal insurance.

• £100,000 tax investigation protection.

• A debt recovery service.

• Local and national networking events.

• Exclusive business banking deals and discounts. …and so much more, all starting from just 53p per day!

Join today Start your membership with us Visit fsb.org.uk/join-us for more information

Frank Jay Chilli Shop Ltd