partnerships & Brand Activations 850 S. PACIFIC COAST HIGHWAY EL SEGUNDO, CA 90245 ‹#›
2 million ANNUAL VISITORS
73 minutes AVG DWELL TIME
$165,499
AVG HH INC WITHIN 5 MILES
BEACH CITIES, YOUR BRAND, HERE.
544,913
5 MILE POPULATION
264,477
3 MILE DAYTIME POPULATION
137
3 MILE WEALTH INDEX
52.9
COLLEGE EDUCATED WITHIN 5 MILES ‹#›
WELCOME TO THE SOUTH BAY’S LIVINGROOM…
YOUR CUSTOMER IS ALREADY HERE. The Point is a collection of lifestyle brands, casual eateries, and wellness destinations sitting at the crossroads of Rosecrans Avenue and Pacific Coast Highway - visible to 190,000 cars per day. The edited offer and robust programming schedule at The Point keep the community engaged and returning often for what’s NEW and NEXT… The intimate, outdoor setting at The Point makes this property the unparalleled destination for taste-making consumers in the South Bay.
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BEACH CITIES, YOUR BRAND. HERE.
#gettothepoint
IGHWAY PACIFIC COAST H
NUE E V NS A A R EC ROS
190,000 CARS PASS THE SITE DAILY The Point sits at the intersection of Rosecrans & PCH in El Segundo- on the border of Manhattan Beach.
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You’re in Good company. The Best Brands, HERE.
Activation SpaceS 1
WEST LAWN 25' x 45' min dimensions
2
EAST LAWN 15' x 35' min dimensions 5
5 1
3
YETI SQUARE 10' x 15' 4
3 2 4
CONTIGUOUS SQUARE FOOTAGE: 5800 SF +/-
LIFEGUARD STAND xx’ x xx’ Expandable Activation Space sitting at the center of the Property. Wired for sound- great for large gatherings- Cushioned “astro-turf”.
GREENS TAKEOVER
1
Signage 1
Hope Hydration Digital Media Stations* 4- 55” screens- 1920 x 1080 px
2
North Billboard- Static Signage 4- 57” x 81”- must take min of 2 windows
3
Double Sided T Signs- up to 6 weeks 10 faces- 22” x 28”
4
Backlit Directories- Reverse Side 3 faces- 27” x 42.5”
2 3
2
3
1
2
4
3
4 1 4
1 1
4 1
*separately contracted through media partnership with Hope Hydration.
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Digital Channels
12,600+
7,000+
FOLLOWER COUNT
WEBSITE
7,250+ Visitors PER MONTH
Amplification Through Social
11,500+ Subscribers
MARKETING SUPPORT & AMPLIFICATION FOR CONTENT PROVIDED.
MONTHLY E-BLAST
Programming Integrations ADDITIONAL OPPORTUNITIES FOR BRAND INTEGRATION THROUGHOUT THE YEAR SERIES
HOLIDAY
AMENITIES
Sun & Sea Market Wellness & Yoga Kids Club Sounds of Summer Music Series
Lunar New Year Father’s Day Halloween Trick or Treat Holiday Lighting & Snow Showers
Lifeguard Station Play Area
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Thank you AMY ALYESHMERNI Partnerships AAlyeshmerni@federalrealty.com (415) 308-3740 COLLETTE NAVARRETTE Sr Director, Marketing Western Region CNavarrette@federalrealty.com (408) 551-2245
A FEDERAL REALTY PROPERTY
Although information has been obtained from sources deemed reliable, Federal Realty does not make any guarantees, warranties or representations, express or implied, as to the completeness or accuracy as to the information contained herein. Any projections, opinions, assumptions or estimates used are for example only. There may be differences between projected and actual results, and those differences may be material. Federal Realty does not accept any liability for any loss or damage suffered by any party resulting from reliance on this information. If the recipient of this information has signed a confidentiality agreement with Federal Realty regarding this matter, this information is subject to the terms of that agreement. ‹#› ©2026. Federal Realty Investment Trust. All rights reserved.