Spring - April/May DC Metro Marketing Initiatives

Spring 2021 SPRING MARKETING CAMPAIGN PREVIEW MOCO EATS SIP & STROLL AL FRESCO SHOPPING SOCIAL DISTANCING SIGNAGE THE PICK-UP

Marketing Campaign The new campaign “Treat Yourself” is live and can be seen across the following properties: Bethesda Row, Wildwood, Pike & Rose, Rockville Town Square, Congressional Plaza, The Village at Shirlington, Pentagon Row and Laurel Shopping Center.

This campaign will be live until May 30th. Take a look at some of the campaign collateral below:

Make It On The List Maryland Restaurant Partners: Please consider adding your restaurant to the Moco Eats Guide. Keep customers up to date with your current dining procedures and offerings by updating your information here.

In addition to the guide, join the Moco Eats Facebook page to share your menus, specials, and promotions.

Same Address. New Name.

Pentagon Row is becoming Westpost.

Westpost has set out to deliver a true destination or outpost for long-time residents and new-comers who call National Landing, and the greater Arlington area home, work, and all things in between. Our new social hands will be @westpostVA and our new website is westpostva.com which is currently live with news and updates.

Click here for a sneak peek of what’s to come!

Sip & Stroll The Village at Shirlington and Westpost (formerly Pentagon Row) have launched Sip & Stroll, a program where customers can take their favorite beverages to-go and sip, stroll and shop around the neighborhood!

Learn more about the program on each of the property websites here: • Village at Shirlington: Sip & Stroll • Pentagon Row: Sip & Stroll News about Sip & Stroll have been featured in ARLnow, Washingtonian, and Eater DC.

Al Fresco Shopping Amplify the Opportunity • •

• • • •

A "retail code" of al fresco shopping will be the norm for most of the summer and fall, leading into the key holiday season.

Keep doors open with merchandise accessible right outside the doors (weather permitting).

These open pathways to indoor/outdoor shopping experiences will accommodate the entire spectrum of consumers.

Showcase both sale merchandise alongside in-season goods. Think of this as the best opportunity to move both deeply discounted items, and the season’s best finds.

Bring sale racks and merchandise right into the front of the stores so that the signs are visible from the outside.

Customers are craving order and inspiration and that is exactly what this flow will provide.

Our strong community of open shops is here to serve the needs of the customers, helping to establish comfort and habit. is will help draw people into your full indoor retail experience.

ORDER and ACCESSIBILITY are critical.

THINGS TO CONSIDER: • Does your Wi-Fi network and POS system allow for easy mobility in all areas of your store including 10-15 feet beyond your doors?

• What added structures or furniture do you need to protect your goods? Our team can provide recommendations for rental companies, as needed.

• How can goods be easily merchandised daily by staff?

Our Marketing and Operations teams are available to discuss logistics and support.

Social Distancing Signage Property management teams will continue to take steps to proactively encourage social distancing in our neighborhoods including actively reminding and encouraging customers to maintain proper distances, limiting and spacing out common area furniture, and closing certain common areas as necessary.

To the right, are examples of signage that may be seen on properties to remind customers to social distance. Please note some of these signs are available by request from your property management teams.

*Available by request from your property management team

Six feet apart looks good on you!

Wait here for your pick-me-up.

Please stand 6 feet apart

Please stand here

Social distancing floor decals *Available by request from your property management team

The Pick-Up Continue to utilize The Pick-Up, a branded curbside program for customers to easily pick-up orders from our shops and restaurants.

The Pick-Up, where on public streets, will operate in partnership with parking authorities in local jurisdictions, and where in private lots, by Federal solely.

The Pick-Up should be considered a resource in your larger toolkit, as you welcome customers back for either a first return visit, or for more frequent visits. However they place an order with you—online, via email, over the phone, or through your social channels, merchants should work directly with their customers on how to notify them upon arrival to The Pick-Up. To include The Pick-Up into your customer messaging, access the digital toolkit here.

In the toolkit, you will find • The Pick-Up logo • Digital stickers to place on your website or ordering platform • Social media files to use on your social platforms to promote the service To find where The Pick-Up spaces are located in your property, click here. Please note that spaces may change and relocate over time as we respond to demand.

Thank You.

- DC Metro Marketing Team