Merchant Marketing at Maximize your brand
As a vertically integrated landlord, we offer a unique in-house marketing program to help amplify your brand. Take advantage of the following resources designed to support your success:
E-Newsletter Database
Social Media Support
Public Relations Opportunities
Property Activations
Website Inclusion
Tenant Partnerships
On-Site Signage
We schedule a kickoff call with new merchants and are always available for existing ones. These calls align on timelines, window wraps, PR, new market strategy, and overall marketing support Even if your timeline isn’t finalized, the call ensures opening efforts are coordinated for maximum impact
Monthly Merchant-Focused Email
We send out a monthly merchant-focused email – see here. It is deployed on the 15th of each month (important for subscribers to check junk mail) This not only provides a strategic overview of what our team is working on, but a chance for our merchant partners to share their marketing initiatives and requests for support We use the content for organic/paid social, customer e-blasts and earned media, among others.
Customer-Focused Email
We utilize the information from our merchant-focused email to send eblasts to our audience twice a month
An example of this email can be viewed here We have a broad audience for these emails ranging from 10,000 – 15,000.
Property Activations
Whether your business is planning an event or would like to be a part of ours, we can support in a variety of ways Pembroke Gardens plans seasonal events, experiential activations, and tenant driven activations. We encourage merchants to participate in our established activations like Wellness Sunday or PembrokeKIDS (kid/family oriented tenant events) to maximize exposure in the community. Planning an event? (ex. Anniversary Event, Trunk Show, Tasting Dinner, and more), please reach out to strategize on how we can partner
Ready to elevate your brand?
Jill McCarthy
SENIOR DIRECTOR, MARKETING Federal Realty
Serra Scott
MARKETING ASSISTANT Federal Realty
PR Support and Social Media
Pembroke Gardens actively pitches and hosts live media and TV spots We may reach out with the opportunity to feature your brand When it comes to announcements and advisories, we can help craft the story and connect you with our local outlets Our property also has a dedicated Instagram and Facebook account where we post user-generated content that supports merchants Tag our handles via stories, posts, and reels for additional exposure
