The Sip & Stroll program allows guests to purchase alcoholic beverages from participating restaurants and enjoy them within designated common areas of the shopping center. This program is made possible through a Commercial Lifestyle Center License issued by the Commonwealth of Virginia ABC.
Participation is a privilege that requires strict adherence to ABC regulations, public safety standards, and center policies.
To participate in the Sip & Stroll program, a merchant must:
• Hold a valid Virginia ABC on-premises restaurant license in good standing
• Execute the required participation agreement with Landlord
• Maintain all required insurance, including liquor liability coverage
• Complete required responsible alcohol service training (as directed)
Guests may:
• Exit your premises with an alcoholic beverage only in an approved branded disposable cup
• Walk within the designated Sip & Stroll common areas (see center map)
Guests may not:
• Hold a valid Virginia ABC on-premises restaurant license in good standing
• Enter another restaurant while carrying a drink
• Carry alcohol outside the designated boundaries
Merchants are responsible for helping communicate these boundaries to guests.
Alcoholic beverages:
• Must be purchased and served inside your leased premises (or your approved cafe area, if applicable)
• May not be sold or handed to a guest who is outside your premises
All beverages intended for Sip & Stroll use must be served:
• In the official branded disposable cup
• At the point of sale inside your premises
No other containers are permitted.
Guests:
• May enter participating retail stores within the permitted area, if that retailer allows it
• May NOT enter any restaurant with an alcoholic beverage
If a guest wishes to purchase another drink or dine at another restaurant, they must:
1. Dispose of the original cup, and
2. Receive a new beverage in a new branded cup from the new location.
Participating restaurants are required to:
• Inform guests of:
• The designated Sip & Stroll boundaries
• The requirement to use branded cups
• The prohibition on entering other restaurants with alcohol
• Ensure all alcohol service follows ABC laws and your ABC license requirements
• Cooperate with:
• Center management
• Security
• Local law enforcement
• Ensure staff complete required responsible alcohol service training
• Maintain all required insurance and provide certificates upon request
Failure to follow program rules may result in:
• Immediate suspension from the Sip & Stroll program
• Default under your lease
Termination of participation rights
The program may also be suspended if:
• Your ABC license is not in good standing
• The center's ABC license is suspended or terminated
To support a successful program:
• Train hosts and bartenders to explain Sip & Stroll in one sentence
• Keep branded cups stocked at all times
• Post the Sip & Stroll map where staff can reference it
• Encourage responsible consumption and pacing
Sip & Stroll is designed to:
• Increase cross-shopping and dwell time
• Drive restaurant beverage sales
• Enhance the guest experience
• Support the overall vibrancy of the center
Your partnership and compliance are essential to keeping the program active and successful.