March 2022 - DC Metro Marketing Initiatives

Spring 2022 SPRING IS HERE! - AL FRESCO SHOPPING & HOST AN EVENT! SPRING 2022 MARKETING CAMPAIGN ALCOHOL TO-GO & Sip & Stroll UPCOMING SPRING & SUMMER EVENTS: ● ●

PIKE’S PEEK 10K - PIKE & ROSE - APRIL 24TH ROCKVILLE ARTS FESTIVAL - MAY 7TH-8TH

SPRING IS HERE! Let’s amplify your efforts.

With warmer weather approaching and an increase in foot traffic to our neighborhoods, it’s time for retailers to open your doors for al fresco shopping and restaurants to get your patios spruced up and ready!

Retailers: Try sales racks or unique activations outside* Restaurants: Take a quick inventory of your winter-worn patio offerings.

What are your marketing strategy and activation plans for Spring?

Whether you’re hosting events (trunk shows, seasonal menu tastings, on-site charitable partnerships, etc.) or just starting to brainstorm, please reach out to see how we might partner or amplify your efforts.

Email the team to schedule a call or on-site meet-up at: dcmetromarketing@federalrealty.com. *If you have specific questions about what is permitted, please reach out.

Spring 2022 Marketing Campaign February - April Last year’s DC Metro Marketing campaign focused on finding small moments of celebration and joy in “Treat Yourself”. This year, we’re turning the volume up with “Everything You Want”—from a fresh new wardrobe, to a must-try new restaurant—and all of the wants in between.

New “Want” collateral landed in shopping centers and neighborhoods as well as on-line this week. In addition to on-site signage, the campaign will also show up digitally via pad social media (Facebook & Instagram), as well as ads on Spotify and Google Local. If you catch an ad on any of these platforms, please share with us!

Take a peek at the campaign collateral and listen to the Spotify playlist, curated for our lifestyle publication, sonder/sway.

Website Banners On-site signage

Social Media

Alcohol To-Go Continues Montgomery County Restaurants: To-go alcohol service has been extended until June 2023! Take advantage of this extension and continue to offer to-go alcoholic beverages to your customers.

Read more about the extension in the Bethesda Magazine article here.

The Village at Shirlington and Westpost Restaurants: Are you signed up for Sip & Stroll? Customers can take their favorite beverages to-go and Sip & Stroll and shop around the neighborhood!

Learn more about the program on each of the property websites here: • Village at Shirlington: Sip & Stroll • Pentagon Row: Sip & Stroll

Upcoming Events Pike’s Peek 10k – April 24 Montgomery County’s premier racing event, the race starts at Shady Grove Metro Station and finishes on Rose Avenue in front of Canopy by Hilton.

Pike & Rose Merchants: More details regarding street closures and times will be shared out soon.

Rockville Arts Festival – May 7-8 VisArts will be hosting their 10th Annual Rockville Arts Festival. This free outdoor event will feature more than 130 artists showcasing their one-of-a-kind creations.

Rockville Town Square Merchants: More details regarding street closures and times will be shared out soon.

Thank You.