Merchant Marketing
Monthly Merchant-Focused Email
Event and Activation Support
A monthly merchant email is sent on the 15th, check your inbox and junk folder! it highlights our current initiatives and offers merchants a chance to share marketing updates or support requests. Content may be featured across social, e-blasts, and earned media. Tenant Blast.
Join our seasonal events, featuring workshops, live music, pop-ups and more. We encourage merchants to participate to drive sales, increase visibility and overall event success. if your business is planning it’s own event (e.g., trunk show, tastings), let’s partner! We can provide support to amplify success.
Customer-Focused Email As a vertically integrated landlord, we offer a unique in-house marketing program to help amplify your brand. Take advantage of the following resources designed to support your success: E-Newsletter Database Social Media Support Public Relations Opportunities Property Activations Website Inclusion Tenant Partnerships On-Site Signage
As noted, we utilize content from the merchant email to send e-blasts to our property audiences twice a month. View an example here. These emails reach a broad audience of 10,000-15,000 subscribers.
Seasonal Marketing Campaigns
PR and On-Site Signage
Five times a year, Federal Realty launches seasonal marketing campaign designed to build brand awareness, foster loyalty, and draw visitors to our properties. These campaigns are leveraged across digital ad placements.
Federal actively pitches live media and TV spots and may reach out to feature your brand. For announcements, advisories, and listicles, we can help craft the story and connect you with local media outlets. You can also utilizie our windmaster signage to promote your brand.
We schedule a kickoff call with new merchants and are always available for existing ones. These calls align on timelines, window wraps, PR, new market strategy, and overall marketing support. Even if your timeline isn’t finalized, the call ensures opening efforts are coordinated for maximum impact.
Ready to elevate your brand?
Jill McCarthy SENIOR DIRECTOR, MARKETING Federal Realty Serra Scott MARKETING COORDINATOR Federal Realty d (954) 890-3858 527 SW 145th Terrace Pembroke Pines, FL 33027 Floridamarketing@federalrealty.com
Paid Media
Social Media The property has a dedicated Instagram and Facebook account where we post usergenerated content that supports merchants. Tag our handles via stories, posts, and reels fro additional exposure.
Take advantage of paid media on property to amplify brand visibility and reach more customers. Contact Amy Alyeshmerni pricing and inventory aalyeshmerni@federalrealty.com
Influencers and Giveaways Merchants are welcome to participate in the “CocoWalk Insiders” to film inside your space, receive complimentary treatments, products, and/or gift cards as partial payment for being featured in the social content.