DC Metro August 2022 Marketing Initiatives

August 2022 SPRING CAMPAIGN RECAP BEST OF ARLINGTON 2023 SURVEY TAX-FREE HOLIDAY (MD & VA) UPCOMING SUMMER EVENTS ● ● ● ● ● ● ● ● ● ●

SPANISH DINER BLOCK PARTY (SOLD OUT) - BETHESDA ROW - 7/30 NIGHTHAWK x BANDITOS CONCERTS ON THE PLAZA - WESTPOST - 7/30 FIRST FRIDAYS - ROCKVILLE TOWN SQUARE - 8/5 EQUINOX PRESENTS YOGA ON THE ROW - BETHESDA ROW - 8/13 SUMMER MOVIE SERIES x BANDITO’S TACOS & TEQUILA - WESTPOST - 8/17 SUMMER MOVIE SERIES x BUN’D UP- WESTPOST - 8/24 NIGHTHAWK x BANDITOS CONCERTS ON THE PLAZA - WESTPOST - 8/27 SUMMER MOVIE SERIES x BASIC BURGER - WESTPOST - 8/31 SUMMER MOVIE SERIES x NIGHTHAWK BREWERY & PIZZERIA - WESTPOST - 9/7 PIKETOBERFEST - PIKE & ROSE - 10/2

Spring Campaign Recap Each quarter, in coordination with the seasonal campaign, Federal Realty deploys digital marketing ads across several platforms. These ads help drive traffic to the properties and increase our awareness.

Campaign Dates: 2/14 - 5/20

Spring Campaign Performance

Instagram Impressions: 5,419,275

Facebook Impressions: 1,786,058

Google Impressions: 981,657

Spotify Impressions: 86,916

Best of Arlington 2023 Survey Arlington Magazine recently released the categories for their Best of Arlington 2023 readers survey! Please see the lineup here. The winners and top vote-getters will be featured in the January/February 2023 Best of Arlington issue. Voting begins Aug. 8! The survey closes Sept. 9.

There is a Marketing Kit to help you get out the vote. You can use it to encourage your customers and contacts to support you in the survey.

If you have any questions or suggestions for next year's survey, please contact Arlington Magazine at questions@arlingtonmagazine.com.

Upcoming Tax Free Dates Mark your calendars! Residents in Virginia and Maryland will soon be able to take advantage of sales, tax-free, as back-to-school season approaches. The sales tax break applies to qualifying clothing and footwear.

Virginia| August 5th - 7th What is it? During the sales tax holiday, you can buy qualifying school supplies, clothing, footwear, hurricane and emergency preparedness items, and Energy Star™ and WaterSense™ products without paying sales tax.

Learn more

Maryland| August 14th - 20th What is it? Qualifying clothing and footwear priced $100 or less will be exempt from Maryland’s six percent sales tax. The first $40 of back/bookbag sales also qualify.

Learn more

Upcoming Events Spanish Diner Block Party [SOLD OUT]| Bethesda Row Saturday July 30th Fiesta like a Spaniard at Spanish Diner’s Summer Block Party! Enjoy three hours of food, drinks and entertainment including a DJ and authentic Flamenco dancing. Plus, watch Chef Daniel Lugo cook our famous paella right in front of you!

Event Link

Nighthawk & Banditos Concerts On The Plaza Series | Westpost July 30th, August 27th, September 23rd, October 1st Get ready to rock! Nighthawk Brewery & Pizza and Bandito’s Tacos & Tequila are teaming up to bring a live concert series to the Westpost plaza. Save the date and invite others to come to the concert series - Event Link.

First Fridays | Rockville Town Square August 5th FIRST FRIDAYS is a monthly activation of the town square and it’s businesses. First Fridays kicks off at 5:30pm with live music on the square beginning at 6pm. In addition to First Fridays, regularly scheduled concerts will take place each Friday.

Upcoming Events Equinox Presents Yoga One The Row| Bethesda Row August 13th Spend Saturday morning with Equinox for Yoga On The Row, a 1-hour Vinyasa Yoga class held on Bethesda Lane. This timeless approach to yoga links movement and breath through flowing sequences. Click here to visit the class page.

Summer Movie Series| Westpost August 17th, 24th, 31st & September 7th Grab your popcorn and blanket and get ready for Westpost’s Summer Movie Series.

The movies are free to attend on the plaza and will be hosted by a select tenant each showing. Click the Event Link here and view the showtimes below: 8/17 - Bandito’s Tacos & Tequila presents Coco 8/24 - Bun’d Up presents Crazy Rich Asians 8/31 - Basic Burger presents Sandlot 9/7 - Nighthawk Brewery & Pizza presents Step Brothers

Upcoming Events PIKEtoberfest| Pike & Rose October 2nd Everyone’s favorite FALL FESTIVAL is back! Meet-up in the neighborhood with your friends and family. Enjoy everything from live music to a craft beer garden, kids activities, Maker’s Market, and more!

Pike & Rose merchants, have an idea or would like to get involved in this year’s PIKEtoberfest? Email dcmetromarketing@federalrealty.com.

Thank You.