Brand Partnerships & Sponsorship Opportunities
Somerville, MA
Designed for Engagement
Assembly Row is a premier, highly accessible mixed-use destination that naturally supports large-scale events, brand activations, and community engagement.
With a strong mix of national retailers, dining, residential, office, and hospitality, it delivers consistent, high-quality foot traffic from both local and regional audiences.
Expansive open-air plazas and flexible gathering spaces make it operationally ideal for immersive brand experiences, while existing year-round programming creates a proven platform for sponsorships to integrate seamlessly and drive measurable impact.
MIXED-USE COMMUNITY
Activation Spaces
We have nine fit-for-purpose activation spaces ranging in size located throughout the property.
Site plan
Activation Space
Directory
Garage Signage
Freestanding Signs
Vestibule Signage
Windmasters
Truss Banner (Event only)
Owned Channels
Programming
An annual block party each September attracting ~ 32,000 guests for community games fireworks, live music and merchant promotions
A ticketed rooftop restaurant competition for the best cocktails and small bites Event features live music, games, and food for a 21+ crowd.
Launching in 2026, Assembly Row will debut a vibrant carefully curated farmers market each Friday bringing local flavors and community energy from June 12-Oct 9
Free Yoga in the Park every Saturday morning from May through September, welcoming 150-200 guests for a feel-good, community driven start to the weekend.
Ugly Sweater Crawl Howl-oween Yappy Hour, Holiday Caroling, Makers and Mocktails… we have an EPIC Holiday 2026 program lined up!
