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301 Washington Brand Guide

Page 1


BRAND IDENTITY GUIDELINES

How We Sound

Curated Presence

Urban Ease
Genuine Warmth

The Logo

Exclusion Zone

X = Cap Height of "3"

Logo on Color

Color Palette

Forest Deep Forest Gold
Ivor y Stone

Type System Aa

Marcellus

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Photography & Tone

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301 Washington Brand Guide by Federal 1962 - Issuu