BRAND PARTNERSHIPS & SPONSORSHIP OPPORTUNITIES
4827 BETHESDA AVENUE, MARYLAND, MD 20814 @bethesda.row www.bethesdarow.com
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NEIGHBORHOOD ROOTS, GLOBAL SENSIBILITIES Bethesda Row—just seven miles north of Washington, D.C.—is a thoughtfully curated mixed-use district that combines best-in-class retail, offices, and residential living within a vibrant, walkable environment that draws one of the most affluent, educated, and influential audiences in the nation. Guests return frequently to experience a compelling mix of national brands, first-to-market concepts, local favorites, and digitally native innovators—all in a setting that embodies sophistication, taste, and community. For brand partners, Bethesda Row offers a powerful platform to engage discerning consumers where culture, commerce, and lifestyle converge.
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LOCATION, LOCATION, LOCATION.
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RETAIL 531,000 SF, 40+ Retailers, 30+ Restaurants
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OFFICE 180,000SF in 7 entrances
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RESIDENTIAL 180 units of Residential: Upstairs at Bethesda Row |3
4.7 Million Annual Visitors
49 minutes Dwell Time
$253,632 Avg HH Inc within 3 miles
472.222 Population within 5 miles
198,312
Daytime Population within 3 miles
277
Wealth Index within 5 miles
79%
College Educated within 5 miles
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ACTIVATION SPACES
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SIGNAGE EXAMPLES & SPECS
Elm Street Garage- Elm Street Entrance Retail P2-at grade 221 spaces Residential- P1- below grade 4 Banners: 4’4”w x 7’3”h
Rolltop Door: Bethesda Lane 1x 6’w x 7’6”h
Backlit Signs/ Garage Retail Level P1 Signs 6x- 36”w x 57”h
Windmasters 4x 24”w x 36”h
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PROGRAMMING
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Monthly wellness series held in partnership with Equinox and other local experts.
Annual event held in the fall attracts a fashionable wellheeled customer.
Held monthly in partnership with our tenants.
Shop for a cause/ Fashion led programming on a quarterly/ semi-annual cadence- can be customized.
HEALTH & WELLNESS
BETHESDA ARTS FESTIVAL
KIDS CLUBS
SOIREE ON THE LANE
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SITE PLAN Activation Space
Backlit Signs/ Garage Retail Level P1 Signs 6x- 36”w x 57”h
Directory Garage Signage/ Backlit Signs Windmasters Murals/ Billboards/ Large Banners Vestibule Signage
Bethesda Lane C 17’x 32’l
ELM St Garage- Bethesda Lane Entrance Services Retail & Residential 1 existing sign (5’10”w x 4’7”h), space on opposite wall
Rolltop Door 7’6” h x 6’ w
Bethesda Lane B 17’x 32’l
Bethesda Lane A 17’x 32’l
Elm Street Garage- Elm Street Entrance Retail P2-at grade 221 spaces Residential- P1- below grade 4 Banners: 8’h x 4’w
Bethesda Lane D 17’x 32’l
Elm Street Activation Area 12’w x 10’l
THANK YOU
Amy Alyeshmerni
Vice President, Brand Partnerships aalyeshmerni@federalrealty.com +1-415-308-3740
Dynise Espeleta
Regional Marketing Manager despeleta@federalrealty.com +1-301-998-8288