
2 minute read
ELLIOT ENGEL
from March 2023
The team also believes in total transparency. “We do not hesitate to tell you something that might change your mind It’s really important to us that you see what’s potentially wrong with something before you can say you love it, or let you know it might not be the best time to sell ” elliot’s background in hospitality makes him a better and more compassionate agent He knows the importance of seeing every interaction from the client’s perspective and prioritizing their satisfaction. “It’s been a really seamless transition because I’m used to dealing with people who have high expectations,” he says. “Things go wrong with a meal and you likely have an angry person staring you right in the face. That experience has been really important.” elliot comes from a family of educators, and has long volunteered in after-school tutoring programs himself. This teaching background has also made him stand out as an agent “A big part of real estate is educating your clients so they make good decisions And the process of guiding them, holding their hand, and showing them that it’s not as confusing as it seems up front has been r e a l l y r e w a r d i n g , ” h e s a y s “ A n d I l o v e s e e i n g t h e e x citement and joy that my clients have when they close their sale or move into their new home ” lance and the team have helped elliot learn the importance of patience and consistency. “In this industry you can’t be driven by immediate results. I’ve been taught to take the long-term approach, which is taking care of your clients and knowing if you do that well, the money will come,” elliot shares. “That’s not only the right thing to do, but it’s paid off in spades. I really feel like I’m on the right path, and I love what I do.”
Outside of work, elliot loves spending time in nature, traveling, and appreciating the diverse food and music scene of the area ellen Jones has always felt passionately about houses and local architecture. “I’ve owned a dozen homes, and been through many remodels,” she shares And reflecting on the many times she had to relocate throughout her long career as a retail executive, she exclaims, “I was usually more excited about the new house than the new job ” she met Broker lance King as the Buyer Agent on one of KRG’s listings she walked away from that transaction thinking, “This is how Real estate should be done.” ellen was seeking a mentor relationship and found it in spades through lance’s compassionate and intelligent leadership she knew immediately that the King Realty Group’s way of doing things was not only special, but also perfectly suited to her. “lance is like no other broker,” she says. “Absolutely no one does business the way he does ”
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After her daughter graduated from college, ellen decided it was time to make a dramatic career switch to pursue her interest in real estate and acquired her license she immediately began to rise in the ranks in the typical big box Brokerage but found the culture of “deals first clients later” off-putting.

Valuing honesty and fairness very highly, ellen found both of these virtues chimed with King Realty Group’s business philosophy. she takes a facts first approach, always communicating directly and never sugarcoating anything This kind of staunch integrity has landed ellen her own unique place in the King Realty Group family, and she has grown remarkably fast as an agent there. “I’m having my best year ever probably by double and I attribute that 100% to lance’s mentorship, and the fact that when other agents see an offer from us we usually go right to the front of the line.”
Though ellen has lived all across the country, she is a san Franciscan at heart, and is dedicated to the city in