July 2022 Midwest

July 2022

Is it time to hire a

Sonia Anaya also featured:

Amy Haggstrom Rachel Liberati

Refresh your

real estate etiquette

The pros and cons of trying to

time the market

real estate coach?

contents

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professionals 4

Ramping up — Is it time to hire a real estate coach?

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Refresh your real estate etiquette

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Email marketing 101 — Make the most of your efforts

t featured cover agent

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Sonia Anaya

q featured agent

Amy Haggstrom

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q featured agent

Rachel Liberati

buyers &sellers 6

Top 10 Things every first-time home buyer should know

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Weighing your options — The pros and cons of trying to time the market

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Ramping up — Is it time to hire a real estate coach?

When you consider that even professional athletes earning tens of millions of dollars a year rely on a coach to help them perform their best, it is clear that everyone can benefit from a coach. Indeed, the argument can be made and supported that even those at the top of their career can benefit from the mentorship, guidance, and insight that a coach can provide. This is certainly true in real estate. But how do you know if you’re ready to ramp up your business and hire a real estate coach? Here are three signs that it may be time to hire a coach, along with reasons why they are worth the investment.

You Have a Positive Attitude Towards Both Personal and Professional Growth — It has been said time and again that the only constant in real 4

estate is change. Though this is often referring to the changing cycle of real estate markets, it applies to professionals in the space as well. That is, if you’re not changing by way of growing as a real estate agent, you’re setting the stage for stagnation. On the other hand, if you welcome the opportunity to learn new ways to attract clients, better methods for negotiation, savvier means of generating referrals, and you’re willing to put forth the work to do these things, you’re ready to grow under the guidance of a coach.

You Know That You Need Help in Certain Areas — Hiring a coach is only going to be useful if you are coachable (AKA teachable). In order to make the most of your experience with a real estate coach, you must be willing to look at your shortcomings, Copyright Featured Agent Magazine

When you consider that even professional athletes earning tens of millions of dollars a year rely on a coach to help them perform their best, it is clear that everyone can benefit from a coach.

and/or areas of strength. If you think there is nothing left for you to learn, hiring a real estate coach will only waste time and money.

You’re Prepared for the Financial Investment ‘You have to spend money to make money,’ is a timetested truism in real estate. Just like you need to spend money on marketing listings, or marketing yourself as an agent, in order to make money via commission, it’s a good idea to invest in coaching.

If you know you need help, have a positive attitude about growth and learning, and are willing and able to make the financial investment into your long-term success, you’re in a great position to hire a real estate coach. After all, real estate coaches can help to: • Assist you in sharpening your tech skills

• Engage in role-playing to manage and serve clients with a higher level of professionalism • Guide you through proven prospecting methods • Help you learn to set and maintain a budget

• Hold you accountable to your sales, marketing, and lead generation goals

• Offer alternative viewpoints on any areas of conflict with clients or colleagues

• Provide you with feedback on various sales strategies

• Walk you through fear of failure (or success)

Real estate coaches can clearly be worth their weight in gold when it comes to taking your business to new Copyright Featured Agent Magazine

heights, but how do you find the right real estate coach? Here are four tips to help you find the coach best suited to your needs.

Ask for Referrals — Just like your buyers or sellers can be an unlimited source of potential income for you, your fellow REALTORS® can offer the same through referring you to a real estate coach who has helped them. Consider asking some of the top producers in your region who they count on for guidance and coaching.

Research and Research Some More — Compare the various programs offered by coaches to determine which offerings seem to be the best fit for your needs. Read reviews, watch videos, and reach out to others who have used specific coaches and/or coaching services.

Confirm the Coach’s Experience — It’s vital that your coach has practical experience, and a proven track record of success in real estate, so you can be sure you’re hiring a true professional who knows how to succeed.

Schedule a Consultation — It’s important that you and your coach are compatible. Scheduling a quick consultation to assure that your personalities mesh, and that you feel comfortable both talking and listening to your coach is crucial for a successful relationship and ensuing success.

When you’re ready to finesse your skills, identify and improve upon weaknesses, and see your business reach new heights, it’s time to hire a real estate coach.

By following these best practices, you’ll be well positioned to accomplish your short-term goals, while laying a solid foundation for achieving long-term professional goals you have in mind.

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Top 10 Things every first-time home buyer should know Buying your first home is exciting, stressful and life-changing. You’re going to be faced with a lot of important decisions along the way, and you’ll often have to make them quickly, so the more information you have going into the process, the better. Here are the Top 10 things every first-time home buyer should know.

Mortgage Pre-Approval Isn’t a Guarantee — Getting pre-approved for a mortgage is an important step, but just because you’re pre-approved, doesn’t mean you’ll actually get the mortgage. Financial missteps following pre-approval could derail your chances.

Decide Location Versus Space — Figure out what’s most important to you. Is it the neighborhood you’ll live in, or the amount of square footage you’ll have? Once you decide that, you’ll be less likely to compromise one for the other and avoid being talked into something you don’t really want.

Understand the Total Cost — You’ve saved for a down payment, you can afford the mortgage payment, so that means you’re good to go, right? Not necessarily. You have to take into account the total cost of home ownership, which includes insurance, HOA fees, property taxes, home maintenance & repairs and more.

Don’t Expect Perfection — Very rarely does your dream home look like your dream home the moment you step through the door. You have to be able to envision the possibilities and be ready to transform it into your ideal space. Be sure you’re looking at homes with an open mind.

The School District Matters — Even if you don’t have kids or aren’t planning to, the school district in which your home is located affects the property value.

Don’t Make Rushed Decisions — While it’s true that you may have to make some quick decisions during the bidding process, don’t commit to anything you feel you’re being forced into or aren’t ready for.

Understand the Time Commitment — As a renter, you come and go as you please, and if something breaks or needs to be repaired, you make a phone call and that’s that. As a homeowner, you’re responsible for maintenance and upkeep, both inside and out, which will likely take a bite out of your free time.

Research the HOA — If you’re looking at a home in a community with an HOA be sure you read and understand the covenants, conditions, and restrictions (CC&Rs) and talk with your potential new neighbors to get a feel for how the HOA performs.

Don’t Be Afraid to Ask Questions — You’re about to make a huge decision. It’s perfectly normal to have lots of questions for your lender, your REALTOR®, the home inspector and anyone else involved in the transaction. Most real estate pros enjoy working with and educating first-time buyers, so ask away.

It Should Be Fun! — The home buying process can definitely be stressful, but it should also be fun, too.

After all, you’re about to realize the American Dream of home ownership. Enjoy the ride!

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Sonia Anaya

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Sonia Anaya Between educating first-time home buyers, establishing a personal rapport with each one of her firm’s clients, and supporting her community through charity and political advocacy, Chicago agent Sonia Anaya of America Real Estate Inc. puts in the work to make home dreams a reality.

An experienced businesswoman, mother, and activist, Sonia first began working in real estate in 1991 out of a desire to spend more time with her children.

Within three years, her flexible job had transformed into part-ownership of the company. In 1998, Sonia founded her own group, America Real Estate Inc., which she still manages.

From the start, Sonia has had a heart for first-time home buyers. “My favorite part of being an agent is seeing the smile on the face of a first-time buyer on the day that we close,” she says. Part of Sonia’s interest in helping first-timers, who made up much of her business in her early years, stems from personal experience.

“I came from a family that knew nothing about owning a property.” To that end, Sonia wants to equip every first-time buyer for owning their first piece of real estate. “I want to help people start improving their credit, get informed, and ask the questions about what is available to them.” However, Sonia is not limited to serving new buyers. “I have transitioned to both listing and buying, and a good 10% of what I do is commercial.” While she focuses on the West Side, Sonia isn’t limited by geography, either. “I cover all of Chicago, including the suburbs.”

Sonia stands out from the Windy City’s other agents thanks to years of hard work and personal dedication.

“My experience, knowledge, and willingness to go the extra mile set me apart,” she says. Her philosophy is rooted in a piece of wisdom found in the twelfth chapter of Luke. “I have a friend who always says, ‘To whom much is given, much is required.’ To me, that means a lot, because if people give you their trust, you have to give that much more back.” Sonia is clear about 8

how that principle plays out daily. “We need to start by being very honest and very knowledgeable, and by treating people with the same respect we want to be treated with.”

Not only is this way of doing business morally right, but Sonia has found that it reaps enormous benefits to her company as well. “I think people keep coming back because of the service I have given, the knowledge that I have, and the fact that I am able to find them grants.”

Sonia stays happily busy with the traffic she receives from her 90% referral rate. “If you get someone a nice grant, they go and tell their neighbors and friends.”

While her focus has always been on helping people through real estate, Sonia has also become involved at the local, state, and national levels as well. In 2010, she served as the political coordinator for Congressional Representative Luis Gutiérrez before joining the National Association of Hispanic Real Estate Professionals (NAHREP).

That involvement has led to numerous accolades, including the 2016 Illinois REALTOR® Political Involvement Award and the 2018 Brian A. Bernardoni Political Advocacy Award from the Chicago Association of REALTORS.® “To me, these awards were huge because I never thought I was a political person, so receiving them was unexpected, but I’m very proud of them.” Sonia has also given back to her community through fiesta night fundraisers for grammar schools, school sponsorships, and even plans to incorporate her love for running by completing the Chicago Marathon for charity.

Sonia is modest about her 15-agent firm. “My business is a small, boutique real estate company.” Thanks to the size of her business, Sonia has the privilege of interviewing every client personally prior to the loan application process. “My team then helps them improve their credit, shows them how to save money, and otherwise educates them.” This model of personalized

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“We need to start by being very honest and very knowledgeable, and by treating people with the same respect we want to be treated with.”

service works so smoothly that Sonia doesn’t even maintain a website. “I’ve never had a website and I’ve never needed one. My ‘website’ is the personal service that I give my clients.”

While Sonia has dedicated years to providing topnotch assistance to her clients, she is also looking forward to building up her other legacy: her family.

Sonia has an amazingly supportive husband and four children. Two of Sonia’s children are following in her footsteps — her daughter is a real estate agent in San

Diego, and her son is a soon-to-be Dominican University graduate working in real estate administration on Chicago’s North Side.

Though retirement has crossed her mind, Sonia still wants to stay involved in her company, especially where face-to-face interviews with clients are concerned. “I will probably retire but still do the referrals to the agents,” she says. Thanks to her children, even if Sonia does retire, her legacy of respect, education, and activism will live on.

Sonia Anaya

America Real Estate Inc. | Chicago, Illinois 773.965.4618 | Sonia@AmericaRealEstateInc.com 10

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Refresh your

real estate etiquette

There was a time when the rules of etiquette governed everyday interactions, and breaking those rules was ground for (mild) scandal. Fortunately, social norms have relaxed over the years, and most of us operate much less formally than in times past. But even in this informal age — and in some cases, because of it — it’s important to observe a set of guidelines and best practices when it comes to real estate etiquette. That’s because, at its heart, real estate is, and always will be, a people business. And as the famous Maya Angelou quote says: “… People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” With that in mind, here are some simple rules of real estate etiquette that can help ensure you always make your clients and colleagues feel good about working with you.

Behave Respectfully Toward Colleagues Real estate is a unique profession in that your competition is often also someone with whom you have to get along to reach a successful outcome for your client.

Cultivating a reputation as someone who is respectful to all the parties in a transaction — other agents, lenders, appraiser, stagers, inspectors and everyone else — will only serve you well. That means being on time for meetings (or calling if you’re going to be late), quickly responding to messages, being willing to resolve issues as they pop up and never speaking ill of someone behind their back. If you’ve heard someone else is difficult to work with, give them the benefit of the doubt. Go in with an open mind and you might find that the two of you hit it off and get along great. By demonstrating respect for your colleagues at every level, you’ll become someone other agents and real estate pros can’t wait to have the chance to work with again.

Offer Feedback on Listings — You take your clients to a home, they decide it’s not for them and then what? Do you just move on or do you let the seller know what your clients liked and didn’t like about it? Not offering feedback is a little like going on a first date and then never calling the person again — they’ll get over it, but they’ll always wonder what went wrong. Offering polite, constructive feedback is not only the right thing to do, it could lead to a deal.

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If your clients like the house with the exception of a few small things or one big deal breaker, you might be able to get the seller to make concessions and create a win/win outcome for everyone.

Mind Your Manners on Social Media — Love it or hate it, social media is here to stay. And it can be a landmine for your business if you’re not careful. A simple rule of thumb, never (ever) write something on social media you wouldn’t say to someone directly, and never post a photo you wouldn’t want your mom to see. Even if you have separate business and personal accounts set up, clients and colleagues are bound to cross from one to the other. And while technically not social media, be careful with texting, too. Never talk badly about a person or a business via text; it’s all too easy to accidentally send it to the wrong person. If you simply must get something off your chest, call a trusted friend — ideally someone not in the business — and talk about it instead.

Work Out Issues One-on-One — No matter who you work with or what size brokerage you’re in, at some point you’ll have a disagreement with a colleague.

When it happens, don’t be the person who immediately escalates the situation by involving your broker or cc’ing half the office on a snarky email chain. Work things out one-on-one, preferably face-to-face (too much can get lost in translation over email). It won’t always be easy, but when you gain the reputation for being someone who takes the high road, there’s a good chance those disagreements will hardly ever happen.

Leave the House Like You Find It — Whether or not the listing is occupied, it’s important to leave it in as good (or better) shape, than you find it. Turn off the lights (if it’s approaching dusk leave one light on), straighten anything that gets moved and be sure all doors and windows are closed and locked — that includes interior garage doors and any exterior gates or security doors. Additionally, if you notice anything out of place, say, a leaky faucet or a trail of ants on the kitchen floor, do your best to remedy the situation and be sure to contact the listing agent immediately to let them know what you saw.

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featuredagent Amy HAGGSTROM magazine

As Amy Haggstrom climbed the corporate ladder during her 15 years at a large corporation, she eventually hit a wall when she was informed that without a college degree, she had gone as far as she could go within the company. Disheartened but not defeated, Amy buckled down and went back to school to pursue a degree in Interior Design. “At the same time, I got my real estate license and just figured I would dabble in both. But I ended up just really running with the real estate side of things,” says Amy. And she was happy to discover “there was no more glass ceiling!”

That was just eight years ago and since then, Amy has been setting goals and reaching new heights for herself and her team, Haggstrom Home Group at eXp Realty.

Dedicated to helping her clients achieve their own goals in Southwest Iowa and Southeast Nebraska, Amy works with clients on everything from small investment properties to multi-million dollar new construction projects thanks to the small, yet diverse market in her area. “I really enjoy helping people realize that owning real estate isn’t a dream and that just about anyone can do it.”

Since getting started in real estate, Amy has seen the number of repeat clients and referrals climb to an impressive rate of 75%, which she believes stems from a number of things including the high level of service she provides. “I focus on going far above and beyond for my clients, forming relationships with them, and educating them throughout the process. It’s staying in contact with them after closing, taking them out for dinner or drinks, and just reminding them we’re here for them and we’re more than just a real estate resource that make all the difference,” says Amy. “It’s also important for us to partner with like-minded lenders

and other vendors who share our values to carry through that same service to clients during the buying or selling process.”

Always working with integrity at the forefront of her business, Amy encourages her team to do the same.

“It’s about always doing the right thing throughout each transaction and having empathy. Those values are what guide my business every day.” Additionally, she has shared a solid piece of advice with her agents that has played a role in her own success over the years. “Back in my first year in real estate, another agent told me to always focus on getting out there because you’re not selling houses while you’re sitting in the office,” says Amy. “I remind my agents to get out there and show houses, meet with clients, and never eat lunch or dinner alone!” She’s obviously held on to that advice as she has achieved Top Producer every year at every brokerage she’s been with and recently attained ICON Agent status at eXp Realty for the third year in a row.

When she’s not busy at work, she enjoys contributing to and participating in local charity events and works with organizations such as The 712 Initiative and Habitat for Humanity. Recently, Amy and her husband became empty-nesters and are now enjoying their free time traveling in and out of the country as well as spending time at the lake with their kids when they come to visit.

Looking ahead, Amy intends to build on the solid foundation she has laid for herself by expanding her team and providing professional guidance to others in the real estate industry. She also has a vision to create and host events where women can come together and collaborate in a safe environment. “I am a big supporter of women in business. I believe you’re never too old, you’re never stuck, and you’re never too uneducated to go a step further to create your own future.”

Amy HAGGSTROM

eXp Realty | Iowa & Nebraska 402.630.9365 | homesweethomewithamy@gmail.com www.haggstromhomegroup.com 12

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Email marketing 101— Make the most of your efforts When it comes to marketing, there has never been a better time to be a real estate agent. The sheer volume of venues available in which you can showcase your listings, market yourself, team, or brand, and connect with others, is greater than at any other time in history.

From blogging, to social media, to websites, to online and print publications, it’s truly a great time to be in real estate.

However, there is one marketing strategy that continues to dominate when it comes to yielding the best ROI — email marketing. True, by today’s standards, compared to social media and other digital marketing platforms, email marketing is a dated marketing strategy.

Yet studies continue to show that when email marketing is done properly, it is still one of the most cost-effective ways to reach your audience, and more importantly, generate sales.

It’s important to note however, that a poorly planned or haphazardly executed email marketing campaign can certainly fall flat. So how can you increase the odds of your email hitting its mark? Here’s a look at five best practices to ensure your emails are received, opened, and acted upon.

Start with a Succinct, Snappy or Silly Subject Line — The subject line of your email will be seen before any of the content included in your message, so it needs to be succinct, but it also needs to be attention grabbing. For some REALTORS,® the magic formula may be a short but standout description of a new listing, while others may find a subject that is a bit sassy or silly receives better feedback. If you’re handling your email marketing on your own, try mixing it up, and evaluate the results from the different styles.

Be Mindful of Frequency — Emailing your audience too often will lead to email fatigue. Bombarding your database increases the likelihood that you’ll receive requests to unsubscribe. There are conflicting reports on how often you should be reaching out to your target audience, but more than once a week is typically not recommended. Many real estate agents find that once Copyright Featured Agent Magazine

or twice a month is perfectly sufficient for solidifying or maintaining top of mind awareness.

Time Your Distribution Wisely — Emails that are received at 2am are not likely to be deemed important. This shows that the sender is obviously not in touch with their target audience, or else they wouldn’t dream of sending an email in the middle of the night.

Likewise, sending an email first thing in the morning is generally not smart, as you run the risk of the email being buried beneath others. Email tracking services are available and can help you determine when your audience likely reads emails, but if such a service does not fit in your marketing budget, a good rule of thumb is to stick with mid-morning, mid-afternoon, and early evening.

Make Sure Your Emails are Mobile Friendly If you are sending an email that contains graphics or a video, make sure that it is optimized for a mobile device. Studies have shown that not only do most people read their emails from their phone or tablet, they also delete and/or unsubscribe to emails that are not optimized to be mobile friendly.

Conclude With a Call to Action — A marketing email that doesn’t prompt readers to act is an ineffective email. Every marketing email you send should have a call to action, however small it may seem. Drive people to your website, tease them with a new blog entry, entice them to click on a listing with a preview, ask them to call you, or ask for a referral, but make sure you do something. A call to action is imperative.

Many REALTORS® will find that having email marketing campaigns automated removes a great deal of stress, and reduces the likelihood that they’ll go too long without contacting their database. There are many such services available, but if you don’t know where to start, ask a successful colleague what has worked for them. Even in the inherently competitive real estate industry, a trusted colleague, manager, or business coach will be willing to share their secrets for successful email marketing so that you too can take your business to the next level.

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Weighing your options — The pros and cons of trying to time the market

In many circles, when conversations about buying and selling homes arise, the concept of “timing the market” invariably emerges. Some people will swear by the practice, citing example after example of instances where buying low and selling high has worked for them, or for people they know. Others will say that timing the market is not only impossible, but that the best time to buy or sell is when you’re ready to buy or sell. Period.

So, what is fact and what is fiction? Can the market be accurately timed, so as to mitigate spending and maximize profit? Or are those who seem to have an uncanny knack for buying when homes are at their lowest price, and selling them at the highest points, just incredibly lucky? Unfortunately, despite entire books being devoted to the practice of learning how to time the market, it’s most certainly not an exact science. But like most things in life, there are definite pros and cons to trying to time the market. Here’s a look at some of them.

The pros of trying to time the market

Ensures Education — If you’re attempting to time the market, you’re going to have to do your homework. You’ll need to monitor home values, interest rates, FED rates, neighborhood appreciation/ depreciation, inventory levels, and more. Overall, this works to your benefit, as you’ll be learning something new nearly every day, which can only help you to become an even savvier buyer or seller in the future.

Protects Your Pocketbook — Being mindful of what the real estate market is doing certainly increases your likelihood that you’ll get a better deal than if you completely omit market conditions from your investment strategy. Generally speaking, making an effort to time the market, although not failsafe, will make you a more informed buyer or seller, thereby increasing your likelihood of securing better pricing, terms, concessions, or conditions.

Puts You in a Position of Power — Whether you’re a potential buyer in a down market, or a seller in an up market, you have a lot more bargaining power during decidedly lopsided markets. Subsequently, as a buyer or seller, you will have far more leverage in an 14

unbalanced market than during periods of relative equilibrium/neutrality in the real estate market.

The cons of trying to time the market Potential for Letting Great Properties or Profits Pass You By — Trying too hard to wait to buy until home prices hit rock bottom, or when mortgage interest rates drop to their lowest, can lead to missed opportunities to invest, or to become a homeowner. Holding out for just one more price reduction or decrease in interest rates may cause you to lose out on an incredible deal.

Missed Opportunities to Make Memories Waiting too long to buy or sell, in effort to time the market can ultimately cost you valuable time. Instead of taking the profits from a home sale and purchasing a new home when conditions are favorable, you ultimately may miss out on awesome opportunities to make new memories in your home. Consider that buyers who attempt to time the market perfectly may miss the chance to celebrate special occasions and milestones in a new home.

Market Stability Is Never Guaranteed — It’s long been said that the only constant in life, is change. That’s undeniably true when it comes to the real estate market. There is no guarantee that interest rates, or home prices won’t change on a dime.

The inherent unpredictably of the real estate market means that even the most well-laid plans for buying or selling are not immune from potential and/or substantial market swings.

Although there are benefits and potential pitfalls to consider when deciding whether to try your hand at timing the market, one irrefutable fact remains. An investment in a home is a significant undertaking. For the overwhelming majority of people, it will be one of the biggest financial decisions of our lives. As such, deciding to buy or sell is not something most people will want to go into alone, or haphazardly.

With the help of an educated REALTOR,® a skilled mortgage professional, and guidance from other trusted advisors such as your CPA or financial advisor, conducting due diligence before making any decision just makes sense.

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magazine

Having once gone through a negative real estate purchase experience, Rachel Liberati, of Howard Hanna Real Estate Services, set out to become a REALTOR® who actually put other’s best interests before her own.

Although this was in 2009, just after the market crashed, and she was in Chicago — which happened to be one of the worst markets in the nation at the time — Rachel decided to go for it anyhow. “Everyone thought I was crazy but I really felt it was the right move for me. I figured if I could do it then, being a brand new agent in Chicago and not knowing anyone, then I could do it anywhere and anytime,” Rachel explains. “So I gave it a shot and it took off.”

And just one year later, when she and her husband were expecting their first child, they decided to move back home to Ohio, and Rachel started all over again. “I’ve been doing this now for 12 years and I just have a blast getting to know people,” says Rachel, who serves the Chagrin Valley, Hunting Valley, and Gates Mills area.

“I tend to try to help anyone who comes my way,” Rachel said. “I could have a sale that’s $150,000, or I can have a sale that’s $3 million, it’s just a matter of where your connections lead you.”

Rachel’s clients appreciate her relaxed way of doing business all while maintaining strong ethical standards.

“I believe in ethics and in karma. I have a really strong moral compass, so I know that if I’m working in my clients’ best interest, then I can sleep at night and I never have to worry about anything.” Rachel also believes in letting her clients set the pace of the process to make it less stressful and more enjoyable. “I always tell my clients we’ll follow their schedule and go at their pace.

RACHEL LIBERATI You’ll never get rushed by me or pressured into doing something you don’t want to do.”

The relationships she forms with clients and colleagues alike are such an important aspect of Rachel’s business and something she really focuses on with intention. In an industry that can often be cut-throat and competitive, Rachel prefers to work as one big team with others in her office, even though she works as an individual agent. “Peer relationships are so important because they can end a deal before it’s even started. I’m more of a ‘team-get-the-dealdone’ person rather than being like a bulldog,” Rachel says.

Working as an individual agent is also something Rachel prides herself on, especially when it comes to the milestones and achievements she has attained all on her own.

She recently made the list of the Top 3% of agents in the country, which she is most proud of. Additionally, she has received the National Sales Excellence Award, the Mega Million Dollar Sales Award, OAR President’s Sales Award and Hanna’s Best of the Best Award. She’s also a HH Champion’s Club Member and a Homes of Distinction Specialist.

Outside of her work in real estate, Rachel enjoys painting, playing tennis, spending time with her kids, traveling, and tending to the little farm on their property. She also chairs the Chagrin Falls Trike & Bike, which supports pediatric cancer research at Cleveland Children’s Clinic.

As she looks ahead, Rachel’s goal is simply to keep providing top-quality service to her clients for as long as possible. “I would like to remain on my own. As much as I love a team environment, I like knowing that my clients are going to get me every time,” Rachel stated. “They’ll never have to worry about being pawned off to an assistant or anything like that for as long as I can do this job. I want to help people find their home and make the strongest investment possible.”

RACHEL LIBERATI HOWARD HANNA | CHAGRIN FALLS, OHIO 440.226.6575 | RACHELLIBERATI@HOWARDHANNA.COM Copyright Featured Agent Magazine

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