Feast Impact Report 2023

FESTIVAL IMPACT FEAST 1ST TO 19TH REPORT PRIDEVEMBER 2023

FEAST FOR THE PEOPLE At Feast Festival, our mission is to amplify LGBTQIA+ creative expression while championing diversity, inclusion, and equality.

We strive to empower voices that are often underrepresented in the creative landscape.

Feast is storytelling at its finest. Stories that make you cry and make you laugh.

Coming out stories. Stories of pain and despair. Stories of queer joy. Stories that make you feel seen and heard. Stories that can make you feel visible and make you want to stay.

Stories that affirm your existence and help you discover who you are.

T I S H N AU G H TO N , C EO F E A ST F E ST I VA L

Feast Festival is more than just a platform for queer artists. We showcase the strengths and resilience of LGBTQIA+ people and communities.

Arts & Culture have the power to change hearts and minds and Feast Festival is the vehicle to promote broader social change.

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IMAGE: NAOMI JELLICOE

2023 FEAST FESTIVAL IMPACT REPORT

IMAGE: WRESTLING DOG PHOTOGRAPHICS

SUMMARY & HIGHLIGHTS In 2023, Feast Festival celebrated its 26th year with some revolutionary programming and organisational changes. Tish Naughton was appointed as the new CEO in April, who through her visionary leadership implemented the following projects; Feast Festival complete re-brand New website with integrated ticketing system 6 years of Feast programs scanned, archived 2 and made available to the public on the new website ew artist registration platform with N automated payment and invoicing system arger printed program increasing exposure L for partners and artists

Feast provides an amazing opportunity for our Queer community in SA to shine.

There are community events on offer for such a diverse range of interests and passions. Feast is a key part of the SA Festivals calendar and offers a unique opportunity for LGBTQ+ artists at all levels to showcase their work within a setting that is not just safe and inclusive but actively celebrates them and everything they have to offer.

P H I T H EO D O R O S , E V E N T P R O D U C E R

FRONT COVER IMAGE: NAOMI JELLICOE

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2023 saw the re-introduction of the Front Cover Commission, providing opportunities for promotion and visibility to local LGBTQIA+ visual artists.

IMAGE: PHOTOJO

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2023 FEAST FESTIVAL IMPACT REPORT

THE NUMBERS

19 DAYS

578 A RT I S T S

13,378

80

86.5%

25

10%

12

3.3%

REGISTERED EVENTS

WORLD PREMIERES

97%

O F S U RV E Y RESPONDENTS THINK FEAST H A S A N I M PA C T ON PRIDE IN T H E LO C A L COMMUNITY

95%

O F S U RV E Y RESPONDENTS A R E L I K E LY O R V E RY L I K E LY TO AT T E N D O U R EVENTS AGAIN

IMAGE: SAHIL BAGGA

WORKS IN C R E AT I V E D E V E LO P M E N T

AT T E N D E E S

O F AT T E N D E E S FROM ADELAIDE METRO

O F AT T E N D E E S FROM OUTER METRO OR REGIONAL SA

O F AT T E N D E E S F R O M I N T E R S TAT E

3

SOUTH AUSTRALIAN PREMIERE FILM EVENTS

Feast is an opportunity to bring the LGBTIQA+ community together and share and showcase in the arts, have a strong voice to the rest of the community and spark ideas, connection and imagination within the LGBTIQA+ community.

D R N I K K I S U L L I VA N , P R OJ EC T C O O R D I N ATO R SA M E S H

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PICNIC IN THE PARK Picnic in the Park, produced by Feast Festival, is South Australia’s largest ticketed LGBTQIA+ event, attracting a diverse audience amplifying pride and inclusion.

Feasts Flagship Event Opening Weekend

3701 AT T E N D A N C E

37

V O LU N T E E R S HELPED MAKE THE EVENT POSSIBLE COVERING

143 HOURS

39% 6 / FEAST.ORG.AU

Attendees Location

77% 21% METRO

REGIONAL SA

2%

Attendees Age Profile

18-24

10.5

25-34

27.8%

35-44

27.8%

45-54

22.6%

55-64

8.3%

65+

3%

I N T E R S TAT E

IMAGE: NAOMI JELLICOE

I N C R E A S E I N AT T E N D A N C E 2023 FEAST FESTIVAL IMPACT REPORT

In 2023, we had a radical programming change, moving Picnic in the Park to open the festival. We introduced an Artist Showcase and promotional opportunities for partners and artists alike. This favourite community event featured a day full of entertainment with local DJs, acoustic performers and festival acts programmed across 3 stages including the not-to-be missed, infamous Feast Dog Show. At Picnic, the community enjoyed a full bar, food vendors, a Market Hall Showcasing local artisans and engagement with the wider community with over 70 shall holders making up local retailers, makers & creators, sporting groups, health organisations, government organisations and politicians.

Major Partner SA Power Networks provided 500 FREE tickets to enhance accessibility for the community.

Being a stallholder at the Feast Picnic in the Park event was fantastic. It provided an incredible platform to showcase our offerings while being immersed in the vibrant energy of the festival.

We’re grateful for the chance to contribute to such a dynamic and inclusive event and look forward to participating again in the future.

DA M I E N B U R C H E L L , C EO O F B O W D E N P R I N T G R O U P

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IMAGE: NAOMI JELLICOE

DIVERSITY & INCLUSIVITY The LGBTQIA+ community is highly diverse, encompassing individuals with a wide range of identities, experiences, and backgrounds. Intersectionality plays a crucial role in understanding the complexities within the LGBTQIA+ community. Members of this community can face intersecting forms of discrimination and privilege based on factors such as race, ethnicity, gender identity, socioeconomic status, disability, age and more.

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931 A RT I S T S , P E R F O R M E R S , V O LU N T E E R S A N D PRODUCTION CREW H E L P E D TO P R O D U C E T H E

80 EVENTS F O R F E A S T F E S T I VA L 2 0 2 3

2023 FEAST FESTIVAL IMPACT REPORT

78.41% LG B TQ I A +

8.59%

7.2%

FIRST NATIONS

CULTURALLY AND LINGUISTICALLY DIVERSE

12.03%

1.07%

PEOPLE LIVING WITH A DISABILITY

DEAF

20.41%

12.57%

YOUNG PEOPLE (12-25)

OLDER SOUTH AUSTRALIANS (OVER 60 YEARS)

5.91% PEOPLE LIVING IN REGIONAL OR REMOTE COMMUNITIES

IMAGE: PHOTOJO

At Feast Festival we celebrate the diverse intersectionality of our artists and producers.

We introduced Mob pricing to allow event organisers to offer discounted tickets for First Nations People, of which 29% took up this offer.

Feast Festival ensures the Kaurna name for relevant Park Lands are used in publications and that all Feast Festival events have either a Kaurna Welcome to Country or Acknowledgement of Country as part of our formalities.

Nungay Nite has been a staple in the Feast Festival program, presenting a showcase of Indigenous talents from music to dance, comedy and more.

This year the ‘BLAQ Excellence Gala’ produced by Astro Entertainment had a sell-out performance.

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Thank you so much for the opportunity to perform as a queer (non-binary) artist for the FIRST TIME out of the closet. Appreciate it a lot, despite the very invalid feelings of ‘am I queer enough?’

D R E W C U F F L E Y, P O E T P E R FO R M I N G AT R A P I D F I R E

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I M A G E : K YA H M R O S S

2023 FEAST FESTIVAL IMPACT REPORT

ACCESSIBILITY

IMAGE: SAHIL BAGGA

Feast Festival is committed to ensuring our venues and events are as accessible and inclusive as possible. With the upgrade of our event registration platform, we were able to introduce additional accessibility questions and collect valuable data from event organisers.

90%

EVENTS WERE A C C E S S I B L E TO W H E E LC H A I R U S E R S AND AUDIENCES WITH MOBILITY I M PA I R M E N T S

Our accessibility guide expanded to include five new access options: Open Captions Audio Description Tactile Tour

Relaxed Performance Sensory Friendly

30% FREE EVENTS

27%

E V E N T S O F F E R E D S E N S O RY F R I E N D LY O R R E L A X E D PERFORMANCES

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The social value of Feast cannot be underestimated, especially for queer youth. Picnic in the Park is the only type of experience I’ve attended outside of a pride parade where you can meet and connect with other members of the queer community in a safe, and inclusive atmosphere that celebrates the LGBTQIA+ community.

E M E R AU L D, TO P 4 0 AU ST R A L I A N I D O L , P E R FO R M E D O N T H E N S S STAG E AT W O M A D 2 0 2 3 A N D P I C N I C I N T H E PA R K 2 0 2 3

IMAGE: NAOMI JELLICOE

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2023 FEAST FESTIVAL IMPACT REPORT

IMAGE: WRESTLING DOG PHOTOGRAPHICS

REGIONAL HIGHLIGHT

80

REGISTERED EVENTS ACROSS

47

The Mid North Arts (SA) community group activated in Burra with Cabaret show The Feast and Fabulous drawing a local crowd of 300, and hosted the Burra Country Pride Picnic.

Feast Festival is important in regional areas as we continue the need to break down the barriers of discrimination and promote diversity.

D E B S E LWAY, M I D N O RT H A RTS (SA) COMMUNITY GROUP

VENUES IN OUTER METRO AND REGIONAL SOUTH AUSTRALIA WITH

26

LO C AT E D I N THE CBD

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ARTISTS IMPACT

58%

97 *

AV E R A G E HOUSE C A PA C I T Y

30%

AV E R A G E N U M B E R OF TICKETS SOLD PER E V E N T (6 3 M E D I A N )

*

O F E V E N T S E XC E E D E D T H E AV E R A G E TICKETS SOLD

$28 AV E R A G E TICKET PRICE (MEDIAN $25)

O V E R A L L F E S T I VA L TICKETING SPLIT

10.9%

74.3%

COMPS

FULL PRICE

14.7% CONCESSION

95% 89% O F A RT I S T S S A I D THEY WOULD RECOMMEND F E A S T F E S T I VA L TO OT H E R S

O F A RT I S T S S A I D T H E Y H A D A G O O D TO G R E AT EXPERIENCE AND W O U L D PA RT I C I PAT E IN FEAST AGAIN

It was a positive experience to be part of a festival that aligned with our league values, it helped us reach an audience we hadn’t before and make a bigger event.

L I G H T C I T Y R O L L E R D E R BY

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*These numbers exclude the large outdoor events Picnic in the Park and Marys in the Park.

2023 FEAST FESTIVAL IMPACT REPORT

REACH 2023 saw a 300% increase in marketing and promotional spend.

Feast ran a PR and digital marketing campaign alongside an increased outdoor presence to increase the visibility of our flagship event, our new branding and Pridevember.

IMAGE: ANGUS NORTHEAST

10,000 PRINTED PROGRAMS DISTRIBUTED ACROSS SOUTH AUSTRALIA

STREET BANNERS LINED CURRIE STREET AND V I C TO R I A S Q U A R E

F E A S T F E S T I VA L I N V E S T E D I N 600LM OF BRANDED FENCE SCRIM TO I N C R E A S E V I S I B I L I T Y O F T H E EVENT AND OUR COMMUNITY

O U R C O L L A B O R ATO R S S H O W E D T H E I R S U P P O RT F R O M T H E U N I S A B R A D L E Y B U I L D I N G L E D S C R E E N TO A D E L A I D E O VA L L I G H T I N G U P R A I N B O W E V E RY W E D N E S D AY A N D F R I D AY O F T H E F E S T I VA L

F O OT PAT H S T I C K E R S W E R E I N S TA L L E D I N H I G H F O OT T R A F F I C AREAS FROM THE ADELAIDE TRAIN S TAT I O N , A LO N G K I N G W I L L I A M ROAD AND DOWN RUNDLE STREET

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PR IMPACT 136 pieces of coverage across online and offline media outlets including The Advertiser / Sunday Mail, SA Life, City Mag, InDaily, GLAM Adelaide, InReview, QNews, and more.

Feast of floral fashion

By Patrick McDonald

The Advertiser Tuesday 31st October 2023 205 words Page 12 | Section: NEWS 377cm on the page

Feast Festival partnered with radio networks NOVA and FreshFM. Across Television, Channel 44 produced our TvC and broadcast the program launch highlights and the TvC. Channel 10 broadcast the TvC plus multiple weather crosses for the Program Launch and leading up to the opening night of the festival.

Feast of floral fashion Patrick McDonald Hidden meanings behind certain flowers have inspired fashions created by nine Adelaide makers for a parade in the Botanic Garden’s Bicentennial Conservatory.

The Bloomin’ Fabulous Runway event on Thursday and an accompanying exhibition at the Goodman Building from Saturday are part of the Feast Festival, which runs from November 1-19.

Former bridal wear designer Skye Bartlett used leftover material from his final wedding gown to create a Wisteria Floribunda dress, complete with purple blooms.

“We have marriage equality now, so I thought returning to something that I earned my bread and butter with would be fun,” he said.

Mr Bartlett said that, in the 19th century, gay men would sometimes wear a green carnation, while violets were often associated with lesbians. Event curator Nikki Sullivan, who also designed a Corpse Flower outfit, said the exhibition would further explore historical links between queer culture and botany.

“In literature, there are a lot of examples of this relationship,” Ms Sullivan said.

“Historically, people referred to marriages between a woman and a gay man as a ‘lavender marriage’.”

Lisa Landzi with the Corpse Flower outfit designed by Nikki Sullivan and, right, a corpse flower. Picture: Ben Clark Full program at feast.org.au

Content within this media item are licensed by Copyright Agency. You must not copy this work without permission. You may only copy or communicate this email and the work(s) within with an appropriate license. Copyright Streem Pty Ltd, 2023.

155K 2.88M E S T I M AT E D V I E W S

REACH

MEDIA COVERAGE R E A C H E D A C U M U L AT I V E AUDIENCE OF

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2023 FEAST FESTIVAL IMPACT REPORT

DIGITAL IMPACT Feast Festival engaged the services of a digital marketing company who ran an extensive paid social media campaign resulting in a

437% increase in reach on Facebook.

IMAGE: PHOTOJO

13,174

5,337

265,178

66.1K

32K

10.5K

11.8K

8.6K

F O L LO W E R S ( 1 5 % I N C R E A S E )

REACH

PROFILE VISITS

INTERACTIONS

1,450,934 IMPRESSIONS

F O L LO W E R S ( 3 0 % I N C R E A S E )

REACH

PROFILE VISITS

INTERACTIONS

Our brand new website was launched with the program on September 15, 2023.

51% 54.7K 80.7K

INCREASE IN USERS & SESSIONS PA G E S

USERS

SESSIONS

EDM

3,900 33% E- M A I L S U B S C R I B E R S

O P E N R AT E

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THANK YOU We appreciate the tremendous effort and support that all of our partners contributed to the 2023 Feast Festival and into the future.

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2023 FEAST FESTIVAL IMPACT REPORT

Providing safe, inclusive festivals to celebrate and highlight queer excellence is so important for the wellbeing and growth of LGBTQIA+ community. Feast provides this platform for so many emerging and established creatives and organisations. It’s so important that this continues. It’s an amazing opportunity to be a part of Feast Festival and feel connected to the Adelaide community!

MINUS18

I M A G E : K YA H M R O S S

F E AST.O RG . AU

F EAST F ESTI VAL AC KN OW LE D G E S T HE K AU R NA P EO P LE , W HO A R E T HE TRAD I TI O N AL C U STO D I A NS O F T HE LA ND T HAT W E CE LE B R AT E O U R D I V ERSI TY O N. W E PAY OU R R E S P ECTS TO T HE IR E LD E R S PAST A ND PRESEN T, AN D EX TEN D TH AT R E S P ECT TO A LL F IR ST NAT IO NS P EO P LE .

© 2 0 2 4 F E AST F E ST IVA L