Deep i caMUTYALA,LIVETINTED

Live Tinted is the first-ever South Asian brand to be available at Ulta, and continues to be the fastest-growing beauty brand in the retailer's Sparked program. Live Tinted has sold 1 million units since it launched in 2018 and was Named Ulta’s Emerging Brand of the Year in 2021. Under Deepica's leadership, the company continues to launch innovative makeup and skincare products for all skin types and tones.

After raising over $3M in seed funding in 2021, Live Tinted has gone on to raise over $10M in Series A funding, led by Montage Ventures with participation by Halogen Ventures, Curate Capital, and Fearless Fund.