THE OFFICIAL MAGAZINE OF THE CRUISE INDUSTRY THIRD QUARTER 2026
Puerto Rico
The Cruise Industry Embarks in Puerto Rico Governor Jenniffer González Colón & the Puerto Rico Tourism Company Executive Director Willianette Robles Cancel discuss the benefits awaiting both attendees & the destination at the FCCA Cruise Conference & Trade Show Capt. Hernan Zini, Vice President at MSC Cruises, & Taylor Karr, Senior Director at Margaritaville at Sea, share their histories & predictions for the future “We can make the future,” encourages & educates Giora Israel, renowned cruise industry leader, during a specialty panel at the FCCA PAMAC Destination Summit in Puerto Plata, Dominican Republic Alexander Gumbs, CEO of Port St. Maarten Group, & Marc Melville, CEO of Chukka Caribbean Adventures, recount their success stories
Full Coverage of the FCCA PAMAC Destination Summit
CLIA Article Series Displays Cruise Lines’ Constant Enhancements
What Kind of Destination Are You Selling?
Latest Developments from Cruise Lines & Destinations
Aquila Details the Hidden Service Multipliers
WELCOME TO PORT ST. MAARTEN WELCOME TO PORT ST. MAARTEN
Port St. Maarten Group continues to solidify its reputation as one of the most strategic and advanced maritime hubs in the Caribbean. As a leading seaport for both cruise tourism and international trade, the port Port St. Maarten Group continuesand to customer solidify its exemplifies resilience, innovation, focus. reputation as one of the most strategic and advanced
The Dr. A.C. Cruise Facility, featuring maritime hubsWathey in the Caribbean. As a leading seaport two for cruise both cruise of tourism international trade, in thethe port piers—one which and is among the longest region at exemplifies resilience, innovation, and customer focus. 545 meters—can accommodate up to six ships simultaneously, including the world’s largest ship, Star of The Dr. A.C. Wathey Cruise Facility, featuring two cruise piers—one of which is among longest in theon region at the Seas, which made her the inaugural call September 11, 545 meters—can accommodate up to six ships 2025. simultaneously, including the world’s largest ship, Star of
the Seas, which made her inaugural call on September Port St. Maarten’s cargo division operates as11, a 24/7, 2025. multi-purpose terminal, efficiently handling containerized and With a operates three-berth quay, postPort breakbulk St. Maarten’scargo. cargo division as a 24/7, multi-purpose terminal, handling containerized Panamax cranes, andefficiently a fully digitized clearance system, andport breakbulk cargo. With aregional three-berth quay, the supports growing trade withpostspeed and Panamax cranes, and a fully digitized clearance system, efficiency. the port supports growing regional trade with speed and efficiency.
As a key transshipment hub for nearby islands like AsSaba, a key transshipment forSt. nearby islands like Anguilla, St. Eustatius,hub and Barthélemy, it Anguilla, Saba, St. Eustatius, and St. Barthélemy, it offers fast turnaround, smart logistics, and digital offers fast turnaround, smart logistics, and digital processing tools for real-time tracking and processing tools for real-time tracking andclearance. clearance. Port St.Port Maarten is more than just a St. Maarten is more than justa astop—it's stop—it's a model of Caribbean maritime excellence,setting setting the the model of Caribbean maritime excellence, standard for service, innovation, and strategic standard for service, innovation, and strategic growth.growth.
www.portstmaarten.com
www.portstmaarten.com
Your Gateway To Memorable Experiences!
Your Gateway To Memorable Experiences!
THE PERFECT CRUISE DOCKS AT OUR ISLANDS. Stop at any of our ports to experience unique culture, turquoise waters, and picturesque towns with endless shopping and attractions. Come experience the best the Caribbean has to offer.
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CONTENTS
Features
Spotlight
THIRD QUARTER 2026 WWW.TRAVELANDCRUISE.COM
ON THE COVER
10 FCCA Executive Spotlights Capt. Hernan Zini—Vice President, MSC Cruises, Itinerary Planning, Port Operations & Commercial Services—& Taylor Karr—Senior Director, Margaritaville at Sea, Itinerary Planning & Destination Development—share their histories, predictions for the future & advice for destination stakeholders 13 Next Stop on ‘FCCA Leadership Series’ Michele Paige, CEO of FCCA, takes the helm to continue the series designed to foster open & collaborative dialogue on the sector’s most pressing topics
On the Cover: Sunset over Puerto Rico’s scenic coastline
14 Puerto Rico Welcomes Back the Caribbean’s Premier Cruise Industry Event Puerto Rico Governor Jenniffer González Colón & the Puerto Rico Tourism Company Executive Director Willianette Robles Cancel discuss some of the benefits awaiting both attendees & the destination
Meeting and Events DEPARTMENTS 7, 9 CEO's Letter
Travel & Cruise Magazine © 2026. All Rights Reserved. Reproduction in whole or in part, in any form, electronic or otherwise, without written permission of the FCCA is prohibited. To subscribe or change your address, please send requests to info@f-cca.com Florida-Caribbean Cruise Association (FCCA) 10390 USA Today Way Miramar, FL 33025 Phone: (954) 441-8881 Fax: (954) 441-3171 Published by:
In Partnership with:
16 Puerto Plata, Dominican Republic Hosts the FCCA PAMAC Destination Summit Dozens of cruise executives joined with Platinum Members for meetings, networking & discovering the authentic charm of Puerto Plata during FCCA’s annual land-based event exclusively for its members 18 “We Can Make the Future,” Says Industry Leader at PAMAC Specialty Panel A new event feature shared encouraging information & a call to action
16 19 Carnival Corporation Well Represented at the FCCA PAMAC Destination Summit From leading presentations to spearheading mentorship initiatives, Ca rnival details some of their involvement at the event
On Board 22 Well-Being at Sea: How Cruise Lines Take Care of Their Crew Members 23 Enrichment Programs Enhance Learning at Sea 24 Summer Cruise Vacations Are a Win for Families & the Cruise Industry 25 Carnival Unveils Its Next Generation 25 Sneak Peek for Disney Believe 25 EXPLORA III Officially Named 26 MSC’s New Flagship to Broaden Horizons 26 Norwegian Aura’s Positively New Ways to Unwind
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The information in this publication is provided “as is.” FCCA, CLIA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information, services, products and materials contained herein. FCCA, CLIA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication.
T hird Q ua r te r 2026 | Travel & Cr uise 3
284.494.3435/284.852.2500 @bviports @bviportsauthority www.bviports.org bviports@bviports.org
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CONTENTS
26 Legend of the Seas Welcomed 27 Celebrity Cruises Reflects on Caribbean Cruising 27 Cunard’s Plans for Transformation of Queen Victoria
37 FCCA Strategic Partners Top the Ranks 37 MSC’s New Caribbean Destination Showcases the Dominican Republic
27 The Next Phase of Holland America Line’s Evolution
37 Royal Caribbean Affirms Commitment to Mahahual
27 Norwegian Jade & Norwegian Gem Book Enhancements
39 Carnival Corporation’s Celebrations in the Caribbean & Central America
28 Windstar Showcases New Refits 28 Oceania’s Curated Conversations & Regent’s Elevated Culinary Craftsmanship
39 Celebration Key’s Birthday Wish Includes Increased Capacity & Community Sustainability
28 Seabourn Unveils ‘The Ruby Collection’
39 MSC Combatting Stony Coral Tissue Loss & Restoring Endangered Elkhorn Coral
29 Oceans Day Powered by MSC Foundation to Inspire the Next Generation of Ocean Ambassadors
40 Disney Cruise Line Bringing Its Magic to Bahamian Schools
29 Sustainable Solution Takes the Spotlight on Star Princess
40 Meal Donation Program Delivered to The Bahamas & Dominican Republic
29 Carnival Corporation Sets New Sustainability Target
41 Royal Caribbean Group Releases Community Impact Report
30 NCLH Releases Latest Sail & Sustain Report
42 Which One Are You Selling? Carlos Torres de Navarra, Principal & Co-Founder, Azul Destinations, asks a pressing question & presents the choice that most destinations don’t realize they’re making
On Land 33 The British Virgin Islands Focused on Long-Term Growth 33 Another Record Year for the Dominican Republic 34 Jamaica Tourism Stakeholders Encouraged to Promote More Natural Offerings
Members & Travel Agents 46 The Hidden Service Multipliers: How Destinations Can Create Better Guest Experiences in the Moments Guests Remember Most Beth Kelly Hatt, Founder of Aquila Center for Cruise Excellence, details the importance of preparing for the expected & unexpected 48 FCCA Forms Strategic Development Agreement with the State of Quintana Roo The home of the bustling cruise ports of Cozumel & Costa Maya has become the latest FCCA strategic partner in a move to further enhance its cruise growth & optimize opportunities for the people 50 FCCA Platinum Member Spotlights Alexander Gumbs, CEO of Port St. Maarten Group; Marc Melville, CEO of Chukka Caribbean Adventures; and Raul R. Manotas, Chief Commercial Officer of Curaçao Ports Authority, recount their success stories about FCCA Platinum Membership 52 FCCA Platinum Member Highlights
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34 Discover Puerto Rico Strengthens Regional Tourism Development 35 Quintana Roo Winning the Battle Against Sargassum 35 St. Maarten’s Evidence-Based Tourism Strategy 36 U.S. Virgin Islands Earns Three Spots on 2026 World’s Best Beaches List 36 Aruba, ‘Soft Travel’ Master, Ranked Safest Caribbean Destination 36 Colombia Further Strengthens Cruise & Flight Position 37 Port of Los Angeles Partnership Plans for Its Future T hird Q ua r te r 2026 | Travel & Cr uise 5
It delivers a world-class cruise experience driven by strong partnerships, operational excellence, and unforgettable destination appeal. The beautiful landscape and waterfalls of Port Antonio, the vibrant culture of Montego Bay and the historic charm of Falmouth, the natural beauty of Ocho Rios and the rich pirate’s history of Port Royal. Jamaica continues to position itself as a premier Caribbean cruise destination. With strategic investment, high guest satisfaction and authentic island experiences, Jamaica remains committed to creating value for cruise partners while delivering exceptional experiences for every passenger who comes ashore. MONTEGO BAY | FALMOUTH | OCHO RIOS | PORTLAND | PORT ROYAL
@JAMAICACRUISING
CEO’S LETTER
EXECUTIVE COMMITTEE
Micky Arison FCCA Chairman Chairman Carnival Corporation & plc
Michael Bayley President & CEO Royal Caribbean International
John W. Chidsey President & CEO Norwegian Cruise Line Holdings
Rubén Rodríguez Chief Executive Officer MSC Cruises (USA) Inc.
Natacha Rafalski President Disney Signature Experiences
FCCA STAFF
Michele M. Paige Chief Executive Officer
Adam Ceserano President
Terri Cannici Vice President, Operations
Omari Breakenridge Director, Digital Strategy & Creative Services
Mario Aguirre Director, Membership Events & Programs
Justin Paige Director, Communications
Bruna Milazzotto Director of Operations & Ports and Destinations Analytics
Jessica Lalama Executive Assistant
Vanessa Gutierrez Membership Administrator
Gloria Illidge Manager, Conferences & Events
CEO Michele Paige recently joined FCCA Member Line executives and industry partners at ABASTUR in Mexico City, one of Latin America’s leading gatherings for the hospitality industry, connecting key stakeholders across the cruise, tourism and hospitality sectors.
Welcome to this issue of Travel & Cruise, and for many of you reading this in sunny San Juan, Puerto Rico, welcome to the cruise industry’s premier event in the Caribbean, the FCCA Cruise Conference & Trade Show! All readers are likely aware that cruising is reaching new records with an even brighter future on the horizon through groundbreaking investments in both cruise ships and destinations – and that so much of this is only possible through the constant communication and collaboration between destination stakeholders and cruise lines. As many of you are seeing in person, this synergy only seems to be increasing, and of course our keynote event in Puerto Rico is focused on this through its proven formula of meetings, networking, and more that have led to the FCCA Cruise Conference & Trade Show being the birthplace of everything from increased calls to entire destination developments. So, I am confident the growth will not only continue, but also evolve to best suit all parties and long-term sustainability. This issue will show plenty other ways this is already happening, including an article detailing FCCA’s new strategic partnership with the State of Quintana Roo, home to the bustling cruise ports of Cozumel and Costa Maya, geared towards exactly that: continuing to grow cruise tourism’s benefits with a focus on long-term sustainability and increasing the impact for locals. Some of FCCA’s other strategic partners also deservedly get the limelight, from the British Virgin Islands’ new focus on longterm growth and the Dominican Republic’s new record, to Jamaica’s promotion of natural offerings, Puerto Rico’s strengthened regional tourism development, St. Maarten’s evidence-based strategy, and the U.S. Virgin Islands topping the 2026 World’s Best Beaches List – and this issue contains
complete coverage of the FCCA PAMAC Destination Summit in Puerto Plata, Dominican Republic, including a recap of the specialty panel workshop by renowned cruise industry leader Giora Israel. Our cruise line partners share the spotlight, along with their “origin stories” and advice for destinations and stakeholders in the Caribbean and Latin America, in the ongoing Executive Spotlight section featuring Capt. Hernan Zini, Vice President of MSC Cruises’ Itinerary Planning, Port Operations & Commercial Services, along with Taylor Karr, Senior Director for Margaritaville at Sea’s Itinerary Planning & Destination Development. Plus, as per usual, the issue showcases cruise lines’ latest, greatest, and most sustainable developments. And yours truly gets profiled in the ‘FCCA Leadership Series,’ which interviews senior leaders who are shaping tourism across the Caribbean and Latin America – and is designed to foster open, collaborative dialogue on the sector’s most pressing topics. Through it all, the issue touches on updates from cruise lines and destinations around the region and world because we firmly believe that the more we know about each other, the more we can all benefit. Thanks again to anyone reading this, as we all have a role to play in cruising’s future, and I am confident that if we continue to work together, an even brighter future is on the itinerary. Respectfully yours,
Michele M. Paige CEO FCCA T hird Q ua r te r 2026 | Travel & Cr uise 7
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CEO’S LETTER
CLIA GLOBAL EXECUTIVE COMMITTEE
Micky Arison Chair, Board of Directors Carnival Corporation & plc
John Chidsey President & CEO Norwegian Cruise Line Holdings
Richard Fain Former Chair, Board of Directors Royal Caribbean Group
Jason Liberty President & CEO Royal Caribbean Group
Charles B. Robertson President & CEO American Cruise Lines
Pierfrancesco Vago Executive Chairman MSC Cruises
Josh Weinstein CLIA Chair Chief Executive Officer Carnival Corporation & PLC
CLIA STAFF:
Charles “Bud” Darr President & CEO
Donald Brown Senior Vice President Maritime Policy
Joshua S. Good Chief Financial Officer
Chiara Giorgi Senior Vice President Membership & Partnership Strategy
Caroline Johnson Senior Vice President Travel Trade Membership
Lawrence Kay General Counsel
Anne Madison Senior Vice President Marketing & Strategic Communications
Mike McGarry Executive Director, North America & Senior Vice President, Government Affairs
Jill Straniero Senior Vice President Digital Solutions & Global Information Technology
A cruise ship carries more than guests. The most sophisticated system aboard a modern cruise ship is still its crew. At the North American Maritime Ministry Association’s annual conference in Philadelphia, I joined maritime ministry leaders whose work extends the maritime community beyond the ship itself. In ports across North America, they help seafarers stay connected to home, navigate time ashore, access local services, and find a familiar point of contact in an unfamiliar place. Our conversation centered on a simple question: How do we make those connections work even better? How can crews know what services await them before reaching port? How can ministries, port partners, and cruise lines strengthen the link between life aboard ship and the communities that welcome seafarers ashore? The answer begins aboard the ship itself. Cruise ships rank among the world’s most international workplaces. Across CLIA member cruise lines, seafarers represent more than 150 countries. A single ship may bring together people from more than 75 nationalities. Think about what that means. People with different languages, cultures, faiths, and family traditions live and work together, often for months, while sharing responsibility for an extraordinarily complex operation. They succeed through common standards, professionalism, mutual respect, and trust. That is a lesson in leadership.
Cruise lines invest heavily in the people who make these communities work: in training, health, professional development, communication with home, and careers that can span decades. The 80 percent retention rate, as estimated by many cruise lines, tells its own unique story. That continuity matters. Experienced crew members carry knowledge from voyage to voyage, mentor newer colleagues, and help develop the leaders who will guide future operations. For many seafarers, a first contract becomes the beginning of a long maritime career. The Maritime Labour Convention, often called the Seafarers’ Bill of Rights, provides that commitment with a global foundation. It reflects a principle maritime leaders understood long ago: a global workforce needs global standards. Standards provide the foundation. Listening gives them life. Crew members know which forms of support make the greatest difference, and strong leaders draw on that experience. Better information, shared earlier among port ministries, port agents, cruise lines, and crews, can make those shoreside services easier to find and use. Through my service with the Seamen’s Church Institute, I have seen how much these connections can matter. Cruise lines carry the primary responsibility for supporting crews aboard ship. Port communities extend that support ashore. The strongest system connects the two. Our industry can build extraordinarily advanced ships. Their success still depends on people prepared to operate them, care for one another, and serve guests far from home. A ship may carry thousands of guests and represent billions of dollars in investment. Its true strength still rests with the crew. The world sees the ship. Leadership sees the people who bring it to life. We Are Cruise,
Charles “Bud” Darr President and CEO Cruise Lines International Association T hird Q ua r te r 2026 | Travel & Cr uise 9
Spotlight
FCCA Executive Spotlight
Capt. Hernan Zini
Vice President, Itinerary Planning — Port Operations & Commercial Services North America MSC Cruises
W
hen Capt. Hernan Zini spotted a cruise ship from the bridge of a gas carrier in 1991, he knew instantly he was looking at his future. “I realized I was on the wrong ship,” he recalled. That realization led him to leave his cargo career, fly to Miami and personally deliver his résumé to cruise line offices until an opportunity emerged. Soon after, he joined Nordic Empress, launching a career that has evolved from navi-
10 T hird Q ua r te r 2026 | Travel & Cr uise
gating ships to shaping the destinations they visit. Today, as Vice President of Itinerary Planning – Port Operations and Commercial Services North America for MSC Cruises, Capt. Zini helps guide the strategic relationships between cruise lines, ports and destinations throughout the region. Looking ahead, he believes the Caribbean and Latin America are positioned for continued growth, supported by their natural appeal, investments in infrastructure and the cruise industry’s continued expansion. He sees significant opportunities to strengthen the industry’s economic impact through greater local sourcing, ship services and employment while ensuring regulations and investments remain aligned with destination needs.
“FCCA provides a valuable forum…”
“By closely aligning regulations and investment strategies with the needs and capacities of the destinations themselves, as well as the cruise industry, there is a clear path to deepen the positive economic and social impact on the communities we visit.” Capt. Zini also believes the future of cruising will be defined by stronger connections between guests and destinations. While large-scale operations will remain essential, he expects growing demand for more personalized and authentic experiences, supported by technology but driven by creativity. Even private destinations have tremendous value in balancing immersive local experiences, according to him. “The future lies in offering both, ensuring a well-balanced portfolio that meets diverse guest expectations while continuing to support local economies.” Through his work with FCCA, Capt. Zini values collaboration that brings together cruise lines, govern-
ments and industry partners to solve challenges collectively. “FCCA provides a valuable forum that brings together not only cruise lines, but also governments, partners and service providers. It creates a space to listen to different perspectives, understand the needs of all parties and work toward balanced solutions.”
“…there is a clear path to deepen the positive economic and social impact on the communities we visit.” For new FCCA members, his advice reflects the persistence that launched his own career. “Be present, stay engaged and invest in relationships,” said Zini. “Building relationships and achieving results in this industry takes time … It is very much like planting a seed; you may not see immediate results, but with consistent effort, it will grow.” For Capt. Zini, sustained collaboration, patience and a long-term perspective remain the foundations of success — both for individual businesses and for the future of cruise tourism throughout the Caribbean and Latin America.
Taylor Karr
Senior Director, Strategy and Operations Margaritaville at Sea
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ew cruise executives can say they entered the industry after selling diamond engagement rings across the United States. Yet that unconventional path has helped shape the fresh perspective that Taylor Karr brings to his role at Margaritaville at Sea.
Today, Karr oversees itinerary planning and destination development for one of the cruise industry’s fastest-growing brands. However, his introduction to cruising came not through a lifelong maritime career, but through a single vacation. “I went on a cruise, I had a really nice time, and I said, I think that could be a fun job,” Karr recalled. After leaving a career in fine jewelry sales, Karr joined Margaritaville at Sea as a part-time intern. At the time, the company was a much smaller operation than it is today. “On my first day, I came in, and it was just myself and my CEO,” said Karr. Since then, the company has expanded from operating a single ship to a growing fleet, with a third vessel scheduled to launch in early 2027. That growth has given Karr a front-row seat to one of the cruise industry’s most dynamic periods. While he sees tremendous opportunity ahead for the Caribbean and Latin America, he believes one challenge stands above the rest.
“…FCCA has been one of the single most valuable parts of my tool belt…” “I would say the biggest challenge that we are facing in the Caribbean today is the fact that the industry is growing faster than the infrastructure is able to absorb it,” he said. According to Karr, the demand is there. The question is whether destinations can continue investing in the ports and infrastructure needed to support the industry’s rapid expansion. “We’re building cruise ships faster than ports are building places to put cruise ships,” he said. At the same time, Karr believes the unprecedented growth in cruising presents enormous opportunities for destinations, tour operators and tourism stakeholders throughout the region. “There is massive opportunity for tour operators, for port operators, for port agencies, for provisions, provision
companies and kind of everything in between,” he said. As a relative newcomer to the industry, Karr credits FCCA with helping him navigate destination relationships and build the network needed to support Margaritaville at Sea’s expansion. “I would say that FCCA has been one of the single most valuable parts of my tool belt that I have here at Margaritaville at Sea,” he said. He recalls the challenges of planning early itineraries without established destination contacts and the difference FCCA has made in streamlining those connections.
“There is massive opportunity…” “I recently planned my first itinerary to Costa Rica and Panama. I don’t know anybody there, and you know what I did? I called Bruna (Director of Operations & Ports and Destinations Analytics at FCCA), and I had contacts for both ports within 5 minutes,” he said. Karr also points to FCCA’s Platinum Member network as a valuable resource for collaboration and problem-solving, citing partnerships that have helped address operational challenges and create new opportunities for the growing cruise line. Looking ahead, Karr is optimistic about the future of cruising and what he describes as an exciting period of innovation across the industry. “I feel like we are currently going through…a golden era or a renaissance of cruising itself,” he said. “The amount of competition is so fierce that it is forcing everybody to create some of the very best products the world has ever seen.” For Karr, both as an executive and an avid cruiser, that relentless focus on innovation is creating better ships, stronger destinations and more memorable experiences than ever before. “The ports are becoming safer, cleaner, more environmentally friendly, more exciting, with more things to do than they’ve ever been in history,” he said. “So, from my perspective, that’s probably the most exciting thing.” T hird Q ua r te r 2026 | Travel & Cr uise 11
Your next adventure begins in Colombia From the Caribbean to the Pacific, each port reveals new flavors, rhythms, and landscapes, offering meaningful travel experiences that stay with you long after you’ve left.
Cartagena, GREATEAR COLOMBIAN CARIBBEAN
Next Stop on ‘FCCA Leadership Series’
A
fter previous visits featuring Alexander Gumbs, CEO of Port St. Maarten Group, and Micky Arison, Chairman, Carnival Corporation & plc, the recently launched ‘FCCA Leadership Series,’ a platform dedicated to showcasing senior leaders who are shaping the future of tourism across the Caribbean and Latin America, continued with a trailblazer whose leadership has helped shape Caribbean cruise tourism for more than five decades: Michele Paige, CEO of FloridaCaribbean Cruise Association (FCCA). In this engaging conversation, Michele Paige shared reflections on partnership, people, authentic Caribbean experiences, economic opportunity, and the future of the industry she has helped transform. She recounted her marine industry history stemming from over 50 years ago, predating the modern cruise industry— embarking on a job in the “transatlantic industry” with Transatlantic Passenger Steamship Conference directly out of high school when she was only 17. That gave her the opportunity to be mentored by “real icons of the cruise industry” like George Soder, Warren Titus and Bob Dickinson, who convinced her to attend college. From there, she worked in the industry for 17 years more, including a stint with Cruise Lines International Association (CLIA), before moving to Florida and a “little sleepy association” known as FCCA. “And the rest is history,” she told, including a partnership with Micky Arison and Richard Fain, who “took me under their wings” to improve relations between the cruise industry and the Caribbean—and aided by key allies in destinations like Owen Arthur, the former Prime Minister of Barbados. At that time, “communication was at an all-time low…We were talking at each other; we weren’t really talking as partners,” so FCCA’s foundation was forged on communication, which also served as the basis for her ideas to form new features like Platinum Membership—created to utilize local partners as on-the-ground consultants, fostering collaboration and providing the industry with better intelligence—and the FCCA Cruise Conference
& Trade Show, which gives anyone the opportunity to meet and learn from cruise executives focused on the region. She recollected the first-ever FCCA Conference, which was held in Barbados, and referred to that as a turning point in relations. It seems like a no-brainer today to target the vast opportunities and economic benefits the cruise industry represents, but that remained mostly unknown and misunderstood then— and she continued to emphasize the opportunities that exist for all throughout destinations, stressing that the true economic impact of cruising extends far beyond government
“We were talking at each other; we weren’t really talking as partners.” taxes and fees, directly benefiting a wide array of local individuals and businesses like taxi drivers, shopkeepers, and restaurant owners. She also argued that critics of the industry’s economic impact often fail to calculate the full, widespread effect of passenger spending, while citing the warped view when only viewing things through the lens of taxes and fees. “Happy cruise passengers spend money,” she said, underscoring that the key to maximizing a destination’s economic benefit was to provide an excellent and engaging guest experience—and pointing to the current trend of passengers wanting an authentic, people-centric experience that helps them learn about destinations’ histories and cultures. She contended the real value lay in the widespread, direct spending by passengers
and crew that supported a diverse local economy, giving an example of the ripple effect of passenger spending through the perspective of a restaurant owner who rarely directly served cruise passengers, but benefited when taxi drivers had a good day and could afford to dine out. Of course, that involves produce development, which she asserted that destinations must actively support with a focus on authenticity and unique local experiences. In all, she reinforced the cruise industry’s official narrative of being a collaborative partner dedicated to the mutual success—and long-term, sustainable future— of destinations and stakeholders.
Stay Tuned for More The full FCCA Leadership Series interviews are available on YouTube and FCCA social media channels, offering perspectives for ports, cruise lines and tourism officials navigating the sector’s evolving landscape. Hosted by FCCA President Adam Ceserano, the series convenes influential voices from government and the private sector, senior cruise executives, FCCA Platinum Members, destination partners, ports and allied stakeholders. It is designed to foster open, collaborative dialogue on the sector’s most pressing topics: sustainable growth, economic impact, resilience, infrastructure development, and destination competitiveness. “This series reflects FCCA’s commitment to meaningful dialogue and shared leadership across the Caribbean and Latin America,” Ceserano said. “These conversations highlight how collaboration and long-term vision drive stronger, more resilient tourism economies.” More episodes will be released shortly, with other content to follow.
T hird Q ua r te r 2026 | Travel & Cr uise 13
Meeting and Events
Puerto Rico Welcomes Back the Caribbean’s Premier Cruise Industry Event
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uerto Rico is welcoming back the FCCA Cruise Conference & Trade Show – and it knows a thing or two about the benefits after hosting it five times before. “Hosting the FCCA Conference this October places Puerto Rico at the forefront of the region’s cruise industry and highlights our capability to host major conventions,” said Governor Jenniffer González Colón, while previously participating in a press conference to further build excitement for the event and engagement for locals. “The Conference will strengthen ongoing initiatives to grow our cruise sector, which generates over $170 million in economic activity. We will continue to support the Puerto Rico Tourism Company’s efforts to expand the industry on the island, creating jobs and stimulating economic development.” More than 100 high-level executives from FCCA Member Lines will embark on an interactive agenda including oneon-one meetings; workshops led by both cruise leaders and successful stakeholders to help foster business and understanding; and networking functions linking the attendees and executives in
14 T hird Q ua r te r 2026 | Travel & Cr uise
more casual environments, while displaying some of the best to see, hear, and taste in Puerto Rico. Additionally, Puerto Rico is pulling out all the stops to impress the cruise executives with a specialized itinerary featuring some of the sites, infrastructure—and, of course, people—to collaborate on ways to not only increase cruise tourism, but also fulfill specific objectives and ensure a sustainable and long-term future that benefits the people.
“…places Puerto Rico at the forefront of the region’s cruise industry.” —Jenniffer González Colón, Governor To that end, Puerto Rico Tourism Company scheduled numerous exclusive tours, site visits, and meetings including various private and public stakeholders – while also taking place in efforts like the press conference.
“The Government of Puerto Rico is delighted that FCCA has once again chosen us as host of the most important cruise industry event in the Caribbean,” said Willianette Robles Cancel, Executive Director, PRTC, during the press conference. “The visit of hundreds of top global industry executives, including presidents and CEOs, as well as tour operators, port agents, and representatives of tourist attractions from member states, offers an ideal forum to discuss long and short-term tactics to foster the growth of cruise travel throughout the region.” Furthermore, the Port of Ponce, in the south of the Island, is launching new efforts to make its mark as a key player for cruising, after receiving calls from cruise lines including Royal Caribbean (even with ships like Icon of the Seas), Celebrity Cruises, and Holland America Line. More initiatives are underway, and cruise passengers are delighted to experience a new port of call that takes them to an enchanting destination rich in culture, history, and charm.
Governor Jenniffer González Colón explained that the Conference represents a chance to focus on ports in places like Ponce and Mayagüez: “We often only see the San Juan area, and in the past, only on routes when we’ve had situations at the Ponce pier. This will allow us to make a complete presentation of the opportunities and offerings that Puerto Rico can offer as a destination and as a hub for the Caribbean.”
“Puerto Rico can offer…as a hub for the Caribbean.” —Jenniffer González Colón, Governor The marketing of alternative ports to the Port of San Juan mainly arose following the arrival of Icon of the Seas to the port of Ponce. Now, one of the main goals of the Conference will be to bring attention and access to other ports and attractions outside of San Juan. “We’ll be putting together our presentation of different alternatives. We’re talking about Mayagüez, we’re certainly talking about Ponce, and we’re not ruling out others,” added Robles Cancel. The strong partnership and historic milestones leading to the return of the FCCA Conference to Puerto Rico mark a new beginning – one of prosperity and resilience, that leverages tourism as a force for good, and puts Puerto Rico on a path to prosperity. Or, as Adam Ceserano, President of FCCA, noted during his opening
remarks emphasizing the importance of the event bringing both near-term business and long-term opportunities that strengthen not only Puerto Rico’s economy, but also the entire Caribbean cruise community: “This conference is not just about immediate business – it’s about building the partnerships that bring more ships, more passengers, and more economic growth for Puerto Rico and the entire Caribbean.” And Puerto Rico also knows the possible economic benefit, with cruise tourism generating $201.9 million in total direct expenditures in addition to 5,019 jobs paying $70.5 million in wage income during the 2023-2024 cruise year—$50 million more in direct expenditures and $14 million more in wage income than the 20172018 cruise year—according to the 2024 and 2018 Business Research & Economic Advisors (BREA) studies, “Economic Contribution of Cruise Tourism to the Destination Economies.” Those studies also show that Puerto Rico welcomed 1.52 million cruise passengers during the 2023-2024 cruise year, a 37 percent increase compared to 2017/2018. Despite the impressive growth, Puerto Rico is clearly not resting on its laurels in continuing to move full steam ahead along with the expanding cruise industry, which had a record 37.2 million passengers sailing in 2025—a 72 percent and 15 million passenger increase compared to 2015—and projections calling for 42.1 million passengers in 2029.
T hird Q ua r te r 2026 | Travel & Cr uise 15
Meeting and Events
Puerto Plata, Dominican Republic Hosts the FCCA PAMAC Destination Summit
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et against a backdrop of stunning sights, vibrant cultural performances, local flavors and meaningful conversations—and a theme of collaboration and opportunity—Puerto Plata welcomed a prestigious group of cruise and tourism stakeholders, with dozens of high-level cruise executives gathering with hundreds of attendees for the FloridaCaribbean Cruise Association (FCCA) PAMAC Destination Summit. Taking place from June 23-25 in the home of the bustling Amber Cove and Taíno Bay cruise ports, the annual event featured plenty of firsts—such as a specialized workshop with internationally recognized cruise industry leader Giora Israel—on top of the usual fare of one-onone meetings and networking functions connecting members with senior cruise industry leaders to discuss trends and develop business and relationships – all while showcasing Puerto Plata, solidifying its position as one of the region’s leading cruise destinations, and working towards the Dominican Republic’s goals as a strategic partner of FCCA, including creating opportunities to advance partnerships, attract investment and drive continued growth throughout the cruise sector.
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“We cannot be prouder to offer events like these to foster mutual growth for Platinum Members and Member Line executives,” said Michele Paige, CEO, FCCA. “Bringing together these two vital entities in a comfortable setting lets them better understand not only the latest happenings and offerings, but also each other, which has proven to be one of the best ways to synergistically grow and improve.”
“…one of the best ways to synergistically grow and improve.” —Michele Paige, CEO, FCCA Jean Luis Rodríguez, who was then the Executive Director of the Dominican Port Authority (APORDOM) and recently named the new Minister of Housing, Habitat and Buildings (MIVHED), also highlighted the importance of strong partnerships among cruise industry stakeholders in advancing sustainable growth across the region—and underscored the Dominican Republic’s com-
mitment to strengthening its position as a leading cruise destination while creating greater economic opportunities for communities throughout the country—while welcoming delegates. The event itself has grown and improved, including expansion of the workshop program as part of the goal to drive value for the membership program and grow the event around members’ needs. Of course, members had their regular session of one-on-one meetings, where they privately met with pre-selected cruise executives. Often these executives fill a required need for discussing and presenting new business, as they have the knowledge to offer their input and cruise lines’ perspectives to make a more viable business model or potentially tailor offerings for brands and guests. One of the most important proceedings was the FCCA PAMAC Industry Meeting. A fixture of both annual PAMAC events, the meeting brings together the entire group to discuss operations and developments, with a spotlight on product development, itinerary development, and more, with members able to present any point to a panel of cruise executives.
Leaders from Carnival, Disney, Margaritaville at Sea, MSC, Norwegian and Royal Caribbean shared updates on fleet growth, destination investments, sustainability initiatives and the enduring value of strong partnerships. Delegates also heard from the hosts and recognized FCCA Platinum Members whose long-standing commitment has helped strengthen collaboration and advance cruise tourism across the region. In all and like all annual FCCA Platinum Member events, it served as a treasure trove of invaluable industry intelligence, preparing for the challenges and opportunities that lie ahead, with the cruise executives sharing insight and wisdom – and highlighting the importance of networking and advocacy. Additionally, by hosting the event, Puerto Plata displayed local sites, facilities, food, products, and more—like its airfare and hotel options—to the inf luential audience, beginning even before the business sessions officially commenced with a cultural immersion at Macorix House of Rum, where the group explored the heritage and craftsmanship behind one of the Dominican Republic’s renowned rum producers before a reception and dinner at Casa Colonial Beach and Spa, offering delegates a taste of the destination’s hospitality, cuisine and charm. Another notable networking function included an unforgettable evening at Kite Street POP, celebrating the culture, creativity and warm hospitality of Puerto Plata and the Dominican Republic. Beyond the music, art and cuisine, the reception and dinner offered something just as valuable: the opportunity for the cruise industry family to reconnect, strengthen relationships and create new ones. The Dominican Republic also coordinated specialized meetings with the attending executives for government leaders, tour operators, suppliers and more to help local people prosper from cruise tourism – part of the reason why Minister of Tourism David Collado was recognized for his vision, commitment and partnership in advancing cruise tourism in the Dominican Republic. Under his leadership, the country has strengthened its position as one of the region’s leading cruise destinations through
strategic port investments, enhanced visitor experiences and a focus on ensuring tourism delivers meaningful economic benefits to communities across the nation. The commitment to partnership helped transform the Dominican Republic from welcoming 700,000 cruise passengers a decade ago to more than 3 million today, generating about $300 million in passenger spending and setting a benchmark for cruise destination success. Addressing government leaders during the event, Paige praised the Dominican Republic’s willingness to listen, collaborate and invest in its cruise future – a journey that has delivered stronger passenger spending, expanded port development and a remarkable conversion of cruise guests into stayover visitors. “We are honored that Puerto Plata hosted this crucial event,” she added. “Together, we’re building toward the next chapter of growth for the Dominican Republic, the Caribbean and Latin America.” After all, in cruise tourism, ships may chart the course, but relationships determine the destination – which was pointed out by FCCA President Adam Ceserano during the opening address when he emphasized the power of partnership and reminded attendees that the industry’s greatest successes are built on trust, collaboration and a shared commitment to growth. From cruise lines and ports to destinations and regional stakeholders, the connections forged will help create new opportunities, stronger communities and a more prosperous future for the region. T hird Q ua r te r 2026 | Travel & Cr uise 17
Meeting and Events
“We Can Make the Future,” Says Industry Leader at PAMAC Specialty Panel
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s part of the FCCA Continuing Education Program during the FCCA PAMAC Destination Summit, renowned cruise industry leader Giora Israel led a specialty workshop with a powerful message: “We can make the future.” Drawing on his extensive expertise and unique perspective, with more than five decades of global tourism experience and a legacy that includes helping develop 42 cruise ports around the world, Israel shared insights on emerging industry trends, destination development, itinerary planning, and the opportunities shaping the future of cruise tourism. He challenged Platinum Members to think beyond today’s realities—embracing innovation, anticipating change and building destinations that are not only marketable, but resilient, distinctive and ready for tomorrow’s traveler—and urged them to identify emerging trends, leverage social media, strengthen destination planning and never stop evolving. “This conversation is not about the past, it’s about the future,” he began – and reminded that you must first understand your past, detailing his own history in tourism (including becoming an “enabler” by creating cruise destinations) and exemplifying the cruise industry’s mind-boggling growth through the simple example of any two Carnival ships now having more capacity than the entire 1987 fleet and any single current Royal Caribbean Line vessel being larger than the entire company was then. On the destination side, a bustling day for St. Thomas, U.S. Virgin Islands, or Nassau, Bahamas, in the 1980s is now less than a single Voyager-class ship – and an Icon-class ship now hosts more passengers than PortMiami could. “That was the entire cruise industry… it was a different world, and that required an expansion.” 18 T hird Q ua r te r 2026 | Travel & Cr uise
He explained that much like Apple, growth came from following the signals— such as seeing folks carry around three separate devices and combining them into one—and creating the future…”and I’m calling on you to think that you can make the future.” “When you see signals, you have to grab them…we need to look for the future, and we need to understand that we can impact the future.” How does that apply to cruise tourism? He pointed out that the number of ships and return customers are other signals – and no single destination can host them all. “The evidence is that if we build more ships and we have more return customers, sooner or later we’ll have to go to find other places.” However, he warned that signals sometimes point to a downward direction if not followed, reminiscing the early 2000s when cruise executives informed destinations that cruise lines would not want to tender 5,000-passenger ships – and
“Redefine and differentiate your destination…”
how destinations like Grand Cayman and Belize have now lost large portions of their business because of that. “We cannot take anything for granted,” he continued. “Things are moving fast…so fast that if we fall asleep, our business is gone.” He gave examples of Uber and Airbnb—existing only on phones and not owning a single car or room while being the largest urban transportation company and selling more room nights for vacation than all top 25 operators in the world— before moving on to how the internet, influencers and social media have changed marketing and can turn sleepy relics into overnight sensations. The problem is that can happen to any hotel, “so the internet became an opportunity and a challenge.” That’s why differentiation is so crucial, he told and asked all in the audience to think about how they and their destinations differentiate themselves. Where can destinations and stakeholders look for signals of their own opportunities and growth? He pointed to (and condensed) the definition of marketing coined by Professor Cutler: “Marketing is basically a process…by which we identify needs and wants of our potential customer. Satisfy them and make money in the process.” He continued that the art of marketing is turning the wants into needs … “But the most important thing in marketing is identifying what people really want and give it to them.” Sometimes destinations want to differentiate too much from these desires, he explained – and reminded that even the greatest classic artists copied each other ad abstraction. ‘If something is successful, why not to copy it? Make it yourself…it has to be yours, but to influence from others, sure… “See what sells in the other destination. If that’s what sells in the other destination, why don’t you offer the same?” After all, even the iPhone was not a big innovation, but just a combination, he argued while challenging the audience to list a single significant innovation in the last 50 years. “Redefine and differentiate your destination,” he added. “We need to redefine ourselves. We cannot be a Caribbean island anymore; we must have an identity.”
Carnival Corporation Well Represented at the FCCA PAMAC Destination Summit
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arnival Corporation was well represented at the 2026 FCCA PAMAC Destination Summit in Puerto Plata, Dominican Republic, with Marie McKenzie, Senior Vice President, Government & Destination Affairs, and Chair of the FCCA Operations Committee, among the company’s senior leaders in attendance. Among the summit’s highlights was an update from Dominican Republic Minister of Tourism David Collado on the country’s continued growth as a cruise destination, along with presentations from Carnival Corporation outlining its expanding fleet, strong Caribbean presence and sustainability initiatives. Additionally, Charlene Drakes—who recently transitioned from Manager,
Stakeholder Engagement (Caribbean), Carnival Corporation to her new role as Manager, Sustainability and Corporate Affairs, Carnival UK—was recognized
“…ongoing commitment to strengthening partnerships, investing in people and delivering longterm value across the Caribbean.”
for her leadership in launching the FCCA Young Women’s Mentorship Initiative, which empowers young Caribbean women pursuing careers in cruise tourism. From concept to launch, Drakes helped shape the 10-month initiative that pairs aspiring professionals with accomplished female executives, combining one-on-one mentoring, career mapping, ship visits, job shadowing and professional development grants to help cultivate the next generation of Caribbean tourism leaders. These engagements reflect Carnival Corporation’s ongoing commitment to strengthening partnerships, investing in people and delivering long-term value across the Caribbean.
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On Board
Well-Being at Sea: How Cruise Lines Take Care of Their Crew Members By Erica Silverstein
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he cruise industry employs about 300,000 crew members from more than 150 countries, with retention rates that impressively top 80 percent. Many crew members work for the cruise industry for decades and persuade friends and family from home to join them. This loyalty is not just the product of career opportunities not available at home. Cruise lines work hard to take care of their seafaring employees, dedicating onboard and shoreside teams to crew welfare and the enhancement of life and careers at sea. Crew members are at sea for an average of two to eight months at a time, and coworkers become like family to each other. They work hard, often seven days a week, so it’s essential that cruise ships offer opportunities for relaxation and socializing. Here’s what’s taking place below decks to enhance crew well-being and quality of life.
Beyond the Basics In addition to a salary, cruise lines provide all the basics their crew need for daily life. “Many of the day-to-day costs of living simply disappear for crew,” says Janna Rowell, external communications manager for Carnival Corporation (parent company of brands such as Carnival Cruise Line, Princess Cruises, and Holland America Line). Seafarers are provided with solo or shared accommodations, meals, health care, free or discounted internet access, and recreational facilities, such as gyms, lounge areas with bars and games, and outdoor deck space. They don’t have to pay for utilities or flights to or from the ship. Beyond the basics, Virgin Voyages, for one, pays for its crew’s required medical exams and provides uniforms and free laundry services. The line offers free internet and an abundance of solo crew cabins. “When you invest in your people, they’re better equipped to take care of customers,” says Alex Zeitz, Virgin Voyages’ senior director of Global Operations, Experience, and Belonging. 22 T hird Q ua r te r 2026 | Travel & Cr uise
To accommodate crew on its Icon Class ships, the world’s largest cruise ships, Royal Caribbean involved more than 1,000 crew members in designing new cabin and social spaces. Together, the team created a new L-shaped crew cabin design with privacy curtains and expanded storage. Crew recreational areas were enhanced to include a crew buffet with live cooking stations, lounges with massage chairs and gaming pods, a larger fitness center, and a crew shop for snacks and necessities.
Mental Health & Wellness “While salary, facilities, and connectivity are important, crew members ultimately want to feel proud of the company they work for and confident that they are cared for as individuals,” says Teresa Haughey, manager of Crew Welfare and Engagement and traveling HR specialist for Windstar Cruises. To this end, cruise lines prioritize activities and programs that contribute to their crew’s well-being. This includes pro-
“When you invest in your people, they’re better equipped to take care of customers.” –Alex Zeitz, Senior Director, Global Operations, Experience, & Belonging, Virgin Voyages
grams that, for instance, partner new crew members with experienced peers to help crew settle into life at sea. Cruise lines organize onboard teams to support crew welfare and engagement, including through social events and parties, religious celebrations, and team outings. Windstar’s monthly activity calendar includes such activities as karaoke, ladies’ night at the spa, soccer games in port, and award ceremonies to recognize outstanding team members. Crew dining areas serve regional cuisine from crew members’ home countries, and crew receive holiday gifts from their employers. Crew also have opportunities to explore ashore in ports of call, when operationally feasible - whether on their own, on tours organized specifically for crew, or while escorting guests on shore excursions. There may also be volunteer opportunities where crew can connect with locals and support important causes, such as doing beach cleanups. Cruise lines directly address mental health issues with 24-hour confidential support hotlines and mental health awareness training. They also encourage peer interaction. Carnival Corporation’s award-winning Women Officer Network (WON), for instance, connects female crew members for mentorship, career advancement resources, and peer support. Prioritizing crew welfare not only creates loyal employees but keeps the cruise industry thriving. “When crew are supported and set up to succeed, the [guest] experience benefits too,” says Virgin Voyages’ Zeitz. “And that’s how we believe great voyages are made.”
Enrichment Programs Enhance Learning at Sea By Aaron Saunders
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ruise ship lecturers enrich the cruise vacation experience, adding an educational option and enhancing guest appreciation for the places they are sailing. These guest speakers may be on board a ship for one voyage or weeks or months at a time. Their job is to entertain as well as inform. I’ve been lecturing on Holland America Line ships, and before that was a lecturer and Ventures Expedition team member for Seabourn Cruise Line in Alaska. I share with guests my love of all things Alaska and the maritime history of the U.S. West Coast. Here’s what guests should know about cruise line enrichment lectures.
Where to Find Enrichment Lectures Cruise guests will find enrichment lectures on most luxury cruises, expedition cruises, and small ship voyages, as well as on longer or specialized itineraries on larger cruise ships. On luxury lines, such as Crystal Cruises, Seabourn, Explora Journeys, Regent Seven Seas Cruises, and Silversea, lecturers offer insight into topics that pertain to the ship’s itinerary or general subjects of interest. On numerous transatlantic crossings aboard Cunard Line’s Queen Mary 2, for instance, I’ve listened to lectures from former broadcasters, British Airways Concorde captains, maritime historians, and noted authors. Expedition cruise ships, such as those of Quark Expeditions, Aurora Expeditions, and HX Expeditions, tend to have talks by lecturers who also double as part of the expedition team. These speakers are often accomplished scientists, photographers, filmmakers, botanists, wildlife experts, and marine biologists – and can offer guests expanded insight into remote destinations such as Antarctica, the Arctic, Greenland, and the Canadian Arctic. In some nature-focused destinations, such as the Galapagos, they include local naturalist guides.
Most big-ship lines, such as Carnival Cruise Line, Royal Caribbean International, MSC Cruises, and Norwegian Cruise Line, feature lectures on world cruises Panama Canal crossings, transatlantic sailings, and Alaska and British Columbia voyages. Cruise ships visiting Glacier Bay Park and Preserve in Alaska, such as those of Holland America, Princess Cruises, and Norwegian, all have U.S. National Park Service (NPS) rangers onboard providing scenic commentary and lectures. Working with the Huna Native Corporation’s Alaska Native Voices program, several cruise lines—including Virgin Voyages and American Cruise Lines—also offer insight into local Tlingit culture with Native Cultural Heritage Guides onboard.
How Guest Lecturers Are Recruited The job of guest lecturer is both to provide facts and entertain, and it doesn’t end at the podium. Onboard lecturers are an extension of the ship’s company. I’ve found myself in ship elevators and stairways, in buffet lines, and over martinis answering questions about topics of interest. It’s the job of a good shipboard lecturer not just to know their subject matter, but to be approachable, gracious, and friendly for the duration of the voyage. Because of the unique demands of lecturing aboard a cruise ship, cruise lines often use recruitment agencies to vet lecturers. Lecturers typically record them-
selves doing a presentation, or do a live audition, to ensure the subject matter, content delivery, and quality are appropriate.
Some Lectures Focus on Shipboard Life & Sustainability Practices Many cruise lines have lectures that don’t even appear to be lectures, in the traditional sense. These informal talks or presentations by the ship’s crew, featuring, for instance, the entertainment team, chefs, or officers, may be presented as coffee chats or presentations in the ship’s main show lounge, revealing what life is like behind the scenes. Cruise lines such as Royal Caribbean, Disney Cruise Line, and MSC Cruises offer eco-tours, where guests can learn about their ship’s operation and sustainability practices while visiting the engine control room, waste management, and recycling facilities. The cruise industry is on a path to net-zero cruising by 2050, and these highly popular small-group tours keep cruisers in-the-know on sustainability advances.
Opportunity to Learn The best thing about attending lectures at sea is that guests can learn without pressure or expectation. These aren’t university courses; there are no grades or tests on the subject. A lecture at sea is a great way for cruise passengers to spend about 45 minutes of their morning or afternoon learning. They’ll hear from someone who is knowledgeable and, most of all, passionate about their subject.
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On Board
Summer Cruise Vacations Are a Win for Families & the Cruise Industry By Erica Silverstein
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t’s no longer a secret: The annual family summer vacation is better on a cruise. More people are discovering summer cruises are an easy and fulfilling family vacation choice, with activities for everyone from babies to grandparents and opportunities for group togetherness. Add in no-fuss travel logistics, and you’ve got a recipe for family vacation success. Proof is in the numbers. According to the 2026 State of the Cruise Industry Report from Cruise Lines International Association (CLIA), 35% of the 37.3 million cruise passengers globally in 2025 sailed with two generations, and 24% sailed with three or more generations. Peak season for family and multigenerational get-togethers is summer, particularly June through August.
Summer Travel Trends for Families With school, work, sports and extracurricular activity schedules, it can be hard to get everyone on the same page for a vacation. Summer is a cruising sweet spot for families of all sizes. “With kids out of school, schedules are often more flexible during the summer months,” says John Chernesky, chief sales officer for Norwegian Cruise Line and the father of twin boys. “Families have the opportunity to slow down, explore new destinations, and share experiences that they may not have time for during the rest of the year.” Having kids off for summer makes many trips possible, not only to the
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Caribbean, but also to Alaska and the Mediterranean. They are ideal for families who want to explore in depth, perhaps adding a few nights on land before or after the cruise. “Summer is also the perfect time for a family reunion,” says Christy Slavik, owner of CLIA-member Mom Approved Travel. Baby boomers often choose summer cruises to celebrate milestone birthdays or anniversaries with their children and grandchildren, she says.
“…families respond with bookings…” Alaska sailings are popular for multigenerational trips. The state is a bucket-list destination, and its wildlife and nature-based activities appeal to all ages. Alaska is also popular with families from warm, southern destinations who want to beat the heat and thrill at the sight of a massive glacier. Mediterranean sailings offer a variety of European destinations and are a popular option for graduation and senior trips, as well as other multigenerational gatherings, Slavik says. Families also choose summer cruises to the Caribbean, Bahamas or Bermuda. According to CLIA, 44% of cruisers worldwide sailed the region in 2025. Caribbean cruises are accessible to families who want to drive to the port.
According to the 2026 CLIA report, more than 50% of travelers drove to embark on their cruise. Cruises depart from Florida and closer-to-home ports such as Galveston, Baltimore and Bayonne, New Jersey.
How Family Vacations Shape the Cruise Industry “We have such limited time with our families in the big picture, and each summer is a unique opportunity to experience the world with our kiddos,” says Danny Genung, CEO of Harr Travel and winner of a CLIA Innovator Award. As cruise lines add experiences that enhance summer vacations—from water parks to family-focused games and activities—families respond with bookings, Genung says. The appeal starts onboard with family accommodations. Cruise lines are building new ships with more triple- and quad-occupancy cabins, connecting staterooms and suites, and new categories such as the Surfside and Ultimate family suites on Royal Caribbean’s Icon Class ships. Carnival Cruise Line’s new, fleetwide Family Express grab-and-go section at the Lido Marketplace buffet makes meals easier for those with young kids or grandkids. The winning formula is creating “dedicated offerings for kids, teens, and adults alongside meaningful moments together,” says a spokesperson for Disney Cruise Line. Splash pads for toddlers, nurseries for babies, and adults-only pools and sun decks are popular amenities, alongside entertainment spaces where families can have fun together. During summer, cruise lines increase youth club staffing and add family-friendly programming on ships and cruise line-owned private beach destinations. At the heart of everything is what cruising has gotten right for families all along. “Cruising removes a lot of the friction that traditionally comes with family travel,” says Slavik. Rather than focusing on where to sleep and dine or how to occupy the kids, families can focus on where to take the perfect family group photo.
Carnival Unveils Its Next Generation Carnival Cruise Line marked a major milestone with the traditional steel-cutting ceremony for its newest ship, Carnival Destiny – arriving in summer 2029 as the first of three vessels in its next-generation of ships, officially named Ace Class. Held at the Fincantieri shipyard, the event revealed the ship’s name and showcased a 3D hologram offering a first look at the future of Carnival cruising. Carnival Destiny will introduce a new way of experiencing the ocean from the ship, becoming the most outward-facing megaship at sea. It will feature an unprecedented number of ocean-view balcony cabins, a reimagined lanai deck and more than 4.5 acres of glass—including expansive, multi-story glass walls—all of which will open-up sightlines across the vessel. Together, these elements will create ocean views from more places on board, bringing the ocean into constant view and redefining how guests connect with the sea.
Carnival Destiny will also deliver a bold evolution in how guests engage on board. More than 70 percent of its venues and attractions will be entirely new concepts for Carnival, spanning reimagined dining, next-generation bars and lounges, immersive entertainment and vibrant outdoor spaces. “Carnival Destiny builds on a legacy that changed cruising once before, reimagining what guests can experience at sea,”
said Christine Duffy, president of Carnival Cruise Line. “With this ship, we’re elevating the guest experience again creating a ship that feels more expansive, while helping guests feel more connected and ultimately have more fun.” Carnival Destiny will sail to destinations in the Paradise Collection by Carnival, the largest portfolio of exclusive destinations in the Caribbean, Bahamas and Mexico in the cruise industry. Delivery is scheduled for summer 2029, with two additional Ace-Class ships planned for 2031 and 2033.
Believe’s stern. Following a well-established Disney Cruise Line tradition, each new build features its own unique character artwork, adding nostalgic touches of Disney magic to every ship. D23 attendees and livestream viewers also learned that the bow will be decorated with a delicate, hand-painted filigree of Tinker Bell as she first appeared in the Walt Disney Animation Studios 1953 classic Peter Pan. “This ship celebrates belief in magic, family, the power of nature, and belief in yourself,” Claire told the audience. “And all the stories we tell onboard will be tied together by the core Disney notion of believing in something fantastical.”
Sneak Peek for Disney Believe Claire Weiss, Portfolio Executive Creative Director, took to the D23 stage to spotlight new details about Disney Believe during the event’s highly anticipated Horizons: D23 Disney Experiences Showcase. The announcement included a first look at plans for the ship’s Grand Hall and distinct exterior artwork, including character sculpture models for the ship’s stern and artwork that will be embossed on its bow. Like its sister ships—Disney Wish, Disney Treasure and Disney Destiny— Disney Believe’s Grand Hall will serve as a central gathering space for guests, themed to a beloved Disney story. Onboard, the Grand Hall will be infused with the optimistic spirit of exploration from Disney Animation’s Moana films. A bronze cast statue of Moana, accompanied by her faithful companions Pua and Heihei, will be a focal point inside the venue, gazing proudly toward new horizons. The never-before-seen rendering also hinted at influences from the film’s idyllic South Pacific setting, which will be layered with artisanal Polynesian finishes that honor the cultural traditions of the region. The whimsical details designed for Disney Believe’s exterior hull were also unveiled, with a new rendering showcasing larger-than-life sculptures of Woody and Buzz Lightyear hitching a ride on Disney
EXPLORA III Officially Named Explora Journeys officially named EXPLORA III, welcoming the brand’s first LNG-powered ship to the fleet and marking the halfway point in its vision of six extraordinary ships redefining ultra-elegant ocean travel. Blending maritime tradition with the brand’s signature European elegance, the official naming ceremony was followed by an evening of celebrations across the ship. The ceremony featured addresses by the Executive Chairman of MSC Group’s Cruise Division, Pierfrancesco Vago, Explora Journeys President Anna Nash, President of the Port of Barcelona José Alberto Carbonell and Godmother Cristina Ozores, renowned marine educator and founder of the conservation organization Vellmarí, as well as a National Geographic Educator, officially blessed and named the ship during the ceremonial christening. “Naming EXPLORA III is a momentous occasion that reflects both the trajectory of our fleet and our steadfast commitment to shaping the future of ultra-elegant ocean travel,” said Anna Nash. “Conceived as a destination in her own T hird Q ua r te r 2026 | Travel & Cr uise 25
On Board right, EXPLORA III brings to life an even more generous expression of space, design, gastronomy and holistic wellbeing, with every detail encouraging the presence and connection that defines our unique Ocean State of Mind.” EXPLORA III introduces a refined evolution of the brand’s design language, shaped by an even deeper commitment to space, light and unhurried discovery. Measuring 19.2 meters (63 ft) longer than her sister ships, she dedicates every additional meter to the guest experience, offering 19.5 square meters of public space per guest – one of the highest ratios in the industry and the most generous across the Explora Journeys fleet. As the first LNG-powered vessel in the Explora Journeys fleet, EXPLORA III represents the next step in the brand’s investment in advanced marine technologies. Designed to operate on liquefied natural gas today, the ship also offers a pathway towards renewable alternatives such as bioLNG and synthetic LNG as these become increasingly available. She is equipped with shore power capability, enabling connection to onshore electricity in ports where infrastructure exists, allowing engines to be switched off while alongside.
guests a sophisticated sanctuary for relaxation, rejuvenation and wellbeing at sea. Guests can also discover a world of sophisticated and diverse shopping. Whether searching for the perfect gift, a luxury statement piece, an exclusive souvenir or a unique keepsake, guests will find a curated collection of boutiques and world-renowned brands all in one dynamic shopping destination at sea. The lively outdoor World Promenade features luxury boutiques lining the openair waterfront setting, and the elegant indoor World Galleria blends shopping, entertainment and design – plus exclusive retail events and limited-time pop-up experiences, with select boutiques unveiling exclusive collections and special items, will only be available on board. For the first time on an MSC Cruises ship, dedicated retail experiences will also be introduced in two family-focused venues, giving guests even more opportunities to shop while enjoying the ship’s entertainment spaces. MSC World Asia will sail on December 4.
NCL’s first specialty restaurant dedicated to Indian cuisine and The Panorama Room, an immersive reimagining of complimentary dining at sea. Throughout the ship, favorite restaurants, bars and lounges have also been redesigned and repositioned to create more space and inviting places to gather with the ease to move from one experience to the next. “Norwegian Aura is all about giving guests more of what they love, with spaces and experiences that make vacation feel even easier,” said Marc Kazlauskas, president of Norwegian Cruise Line. “From Tamara, our new Indian specialty restaurant, which expands the already guest-favorite eatery in Indulge to an elevated culinary offering; to The Panorama Room’s immersive dining experience and our most expansive Thermal Suite to date, every addition has been purposefully designed to give guests more freedom, choice and opportunities to relax, recharge and enjoy their vacation their way, without compromise.” Following an inaugural and transatlantic voyage to Miami, Norwegian Aura will sail seven-day Eastern Caribbean voyages in the summer of 2027 and the summer of 2028. In winter 2027/28, Norwegian Aura will offer week-long Western Caribbean voyages.
Norwegian Aura’s Positively New Ways to Unwind
MSC’s New Flagship to Broaden Horizons MSC Cruises’ newest flagship, MSC World Asia, will invite guests to unwind in a luxurious sanctuary at sea, where panoramic ocean views, restorative spa rituals and the latest wellness innovations come together in the line’s most comprehensive wellness experience yet. As the third ship in the line’s World Class series, which celebrates the beauty of the world’s continents and oceans, reflecting the global nature of MSC Cruises, MSC World Asia will feature subtle design elements that reflect Asia’s rich culture, art and landscapes, including in the ship’s 1,260m² MSC Aurea Spa, which will offer 26 T hird Q ua r te r 2026 | Travel & Cr uise
Norwegian Cruise Line revealed the new standout wellness and dining offerings coming to Norwegian Aura, its largest ship to date and the newest evolution of the award-winning Prima Plus Class, designed to give every guest the freedom and choice to vacation exactly how they want without compromise. Guided by guest feedback and NCL’s brand promise that the best vacation is one where no one has to settle for less than the experiences they want most, Norwegian Aura will introduce more of what guests love to create unforgettable moments for families, couples, solo travelers and everyone in between. Additions include the industry’s most expansive Thermal Suite, featuring 15 wellness experiences designed for relaxation, recovery and rejuvenation; as well as Tamara,
Legend of the Seas Welcomed Royal Caribbean officially welcomed Legend of the Seas to the family, continuing the evolution of the Icon Class lineup designed to deliver the best family vacation experiences. After nearly two years of construction at the Meyer Turku shipyard in Turku, Finland, the third Icon Class ship made its debut in July. “Today’s delivery of Legend of the Seas marks another important milestone in our ambition to continuously redefine the vacation experience,” said
Jason Liberty, chairman and CEO, Royal Caribbean Group. “This new ship reflects the strength of the vacation ecosystem we are building – combining industry-leading ships, innovative technology, and exceptional experiences for our guests. It is an achievement only possible through the extraordinary partnership and expertise of Meyer Turku and the thousands of talented people whose creativity and commitment continue to help us design the future of vacations.” The delivery is part of the company’s long-term framework agreement with Meyer Turku, securing the Group’s access to shipbuilding capacity through 2036, including the order of Icon 5 to be delivered in 2028, as well as the sixth and seventh Icon Class ships in 2029 and 2030, respectively. Following a season in Europe, Legend will arrive in Ft. Lauderdale in November for 6-night Western Caribbean and 8-night Southern Caribbean vacations with every adventure visiting Royal Caribbean’s top-rated Perfect Day CocoCay.
Celebrity Cruises Reflects on Caribbean Cruising Celebrity Cruises has reimagined one of its most beloved ship—and delivered new ways to experience the Caribbean—with the reveal of the newly modernized Celebrity Reflection, which will sail year-round in the Caribbean from Fort Lauderdale. As the second Solstice Series ship to be made new again, the transformation introduces 13 new spaces including Edge Series standouts like the stunning Grand Plaza, guest-favorite venues from the revitalized Celebrity Solstice, and two brandnew concepts: Orange Peel Bar & Grille and Tacos del Sol. “Celebrity Cruises is constantly dreaming up ways to innovate and elevate what we deliver for our guests, which
is what makes this fleet modernization program so much more than a refresh,” said Laura Hodges Bethge, president of Celebrity Cruises. “With Celebrity Reflection, we’re evolving the guest experience in meaningful ways – introducing 13 new spaces designed to help guests relax, explore, and connect in ways that feel effortless and unforgettable.”
Cunard’s Plans for Transformation of Queen Victoria Cunard revealed plans for an extensive transformation of Queen Victoria, with the elegant ship set to emerge from dry dock this fall with refreshed signature spaces including Cunard Grills suites and the introduction of The Pavilion Wellness Café. The luxurious 2,000-guest ship will enter dry dock at Damen Shiprepair in Rotterdam from October 17-November 5, returning to service ready to welcome guests on board for the remainder of her 2026 voyages and 2027 program. “Queen Victoria has always held a special place in the hearts of our guests, celebrated for her distinctive character, intimate spaces and unmistakable sense of British elegance,” said Katie McAlister, president of Cunard. “We are thrilled to have the opportunity to refine the experiences and spaces she offers, with every decision approached with deep respect for the heritage and charm that make her who she is. From the Grand Lobby to the Queens Room, every detail has been thoughtfully considered to ensure Queen Victoria continues to deliver the timeless luxury she is known and loved for. We can’t wait to welcome guests back on board to experience these beautiful enhancements for themselves.”
The Next Phase of Holland America Line’s Evolution Zuiderdam is the next ship in the Holland America Evolution program, bringing signature Pinnacle Class experiences as part of the line’s largest fleet update in its 153year history. Building on the momentum of Oosterdam, Zuiderdam is the second of six ships revealed as part of Holland America Evolution. The enhancements expand the ship’s accommodations with the addition of a reimagined Pinnacle Suite, two new Bridgeview Suites, 14 Vista Suites and 32 Solo Verandah staterooms, creating more options for guests while maintaining the spacious experience for which the ship is known. The ship will also now feature refreshed accommodations throughout and see the addition of Grand Dutch Café. Together, these updates represent the next phase of Holland America Evolution—a multiyear modernization designed to bring the best of the fleet’s Pinnacle Class to more ships along with new venues—as the program continues to take shape across the fleet. Oosterdam is the first ship to debut the Evolution transformation, marking the opening chapter of the program as Holland America Line begins rolling out enhancements across the fleet.
Norwegian Jade & Norwegian Gem Book Enhancements Norwegian Cruise Line unveiled photos of reimagined spaces and additions to Norwegian Jade and Norwegian Gem, including the brand-new adults-only Vibe T hird Q ua r te r 2026 | Travel & Cr uise 27
On Board Beach Club and an enhanced Thermal Suite in the award-winning Mandara Spa and Salon. “Listening to our guests and delivering exceptional experiences across our fleet is at the heart of what we do,” said Marc Kazlauskas, president of Norwegian Cruise Line. “These recent transformations bring some of our most beloved amenities to Norwegian Jade and Norwegian Gem, creating greater consistency across our fleet while giving guests more ways to personalize their vacation – from adults-only outdoor spaces to serene relaxation areas designed to help them unwind at sea.”
Windstar Showcases New Refits Wind Spirit is set to complete the second phase of its “Setting Sails” refit in Spring 2027. The project is aimed at refreshing the company’s sailing ships – with updates to staterooms and public areas, including spas and gathering spaces. As part of the refit, Wind Spirit will introduce a reimagined Amphora restaurant with new flooring, wall finishes and ceiling treatments, along with custom banquette seating and updated furnishings. Other significant upgrades will take place in cabins. Wind Star was the first ship to complete the refurbishment, resuming service earlier this year – and the updated 148-passenger vessel has earned some of the highest guest ratings in its fleet following the refit. Wind Surf is scheduled to complete a similar revitalization before Wind Spirit, introducing an updated design in December. 28 T hird Q ua r te r 2026 | Travel & Cr uise
Oceania’s Curated Conversations & Regent’s Elevated Culinary Craftsmanship As part of its continued commitment to enriching the guest experience, Oceania Cruises, introduced Curated Conversations, a new onboard series designed to inspire guests through engaging discussions with influential figures from the worlds of technology, film, culture and the arts. “Curated Conversations reflects the spirit of exploration that defines an Oceania Cruises voyage,” said Jason Montague, Chief Luxury Officer of Oceania Cruises. “Our guests are naturally curious travelers who value discovery as much as the destinations themselves. This program creates rare opportunities to engage with extraordinary individuals whose experiences and perspectives inspire new ways of thinking. Whether exploring the world ashore or exchanging ideas on board, our guests are continually seeking meaningful moments of connection, and Curated Conversations is designed to deliver exactly that.” Additionally, Regent Seven Seas Cruises has launched the Floating Pastry Academy, a new three-year pastry and baking excellence initiative developed in partnership with The Butter Book, further strengthening Regent’s commitment to Epicurean Perfection™ and continuous professional development across the fleet. “Our guests trust Regent to deliver excellence in every moment of their journey, and this partnership extends that promise down to the smallest detail on their plate,” said Wesley D’Silva, president of Regent Seven Seas Cruises. “Long-term thinking such as this keeps us at the forefront of ultra-luxury travel. Behind every exceptional dining experience is a team of talented professionals whose passion and skill bring our culinary vision to life, and the Floating Pastry Academy is an investment in both their future and the guest experience they help create.”
Seabourn Unveils ‘The Ruby Collection’ Seabourn has revealed “The Ruby Collection,” a curated series of 54 voyages in 2028 to commemorate the line’s 40th anniversary. Spanning its fleet of five luxury ships, the collection features enhanced onboard offerings, exclusive experiences, and access to destinations where larger ships cannot reach. “Some journeys stay with travelers forever,” said Mark Tamis, president of Seabourn. “Our own journey began in 1988 when we redefined cruising with the world’s first fleet of luxury small ships, designed to feel like private yachts. As we celebrate 40 years of exploration, that same pioneering spirit shapes The Ruby Collection, featuring voyages across our ocean and expedition fleet that reflect where we began while pushing further into the places and experiences that define what exploration means with Seabourn.”
Silversea Tees Up Partnership with Perrygolf Silversea has introduced a new collection of golf-focused voyages in partnership with PerryGolf, a leading provider of international golf travel. These new voyages grant guests access to some of the world’s most iconic courses, where guests can enjoy guaranteed tee times, equipment care, and green fees while journeying aboard Silversea’s intimate, luxury ships.
“Silversea is built on giving guests access to experiences that go beyond what most travel can offer,” said Bert Hernandez, president of Silversea. “Our partnership with PerryGolf extends that standard to golf – placing guests on some of the world’s most celebrated courses, with every detail managed and every comfort included. This is what Silversea does best – removing the barriers between our guests and the experiences they care about most.” Designed to deliver a seamless experience from ship to course, this partnership gives guests the chance to enhance select voyages with curated golf programs operated by PerryGolf. Each fully managed program ensures effortless play at renowned destinations worldwide, with every detail thoughtfully coordinated.
Oceans Day Powered by MSC Foundation to Inspire the Next Generation of Ocean Ambassadors To mark World Oceans Day, MSC Foundation and MSC Cruises announced the launch of Oceans Day powered by MSC Foundation, a new onboard program designed to help children and families better understand, celebrate and care for the ocean through experiences that combine learning, creativity and participation. The program is expected to engage thousands of children from around the world each year, helping nurture the next generation of ocean ambassadors. Developed by MSC Foundation together with MSC Cruises’ Entertainment team, Oceans Day powered by MSC Foundation is progressively rolling out across the MSC Cruises fleet, transforming every cruise into an opportunity to connect younger generations with marine conservation. The program draws on the MSC Foundation’s years of collaboration with conservation and education partners, com-
bining lessons from its restoration work at Ocean Cay in The Bahamas with the expertise of organizations such as Mission Blue and Marevivo to create immersive, age-appropriate experiences. It also reflects the growing role of MSC Cruises’ global entertainment team as a hub for the creation and production of original family experiences at sea. “Oceans Day powered by MSC Foundation reflects our belief that education is fundamental to long-term ocean conservation,” said Daniela Picco, Executive Director of MSC Foundation. “We believe that if you know the sea, you protect it – everything starts from there. By helping children and families build a deeper connection with the ocean, we hope to foster curiosity, responsibility and a lifelong commitment to caring for the marine world.” Built around three pillars—celebrating the ocean on every cruise, placing children and families at the center, and fostering ocean literacy—the program offers children aged 3 to 17 a range of interactive activities. From Everybody Loves the Sea, an original song developed with a children’s choir, to games, quizzes, creative workshops, drawing activities and conservation challenges, each element is designed to spark curiosity about the marine world. Guests will also be encouraged to make personal pledges to protect the ocean through the “My Wish for the Ocean” initiative and receive an Ocean Ambassador Passport filled with practical actions they can continue at home. The experience culminates in a celebratory parade featuring children’s participation and music designed to reinforce positive environmental messages in a fun and memorable way.
Sustainable Solution Takes the Spotlight on Star Princess Princess Cruises’ newest luxury cruise ship, Star Princess, now features 26 machines by Power Knot Ocean. The
integration of the LFC biodigesters and WEP effluent pumps marks a significant stride toward sustainable waste management practices within the cruise industry. The LFC biodigester is a food waste biodigester that uses natural aerobic digestion to break down food waste into water, mitigating the need for traditional disposal methods and contributing to a substantial reduction in both cost and environmental impact. The biodigester units are strategically placed in key areas of the ship, such as galleys and garbage rooms where food waste is processed or handled, to improve operations. With nine different sizes available, accommodating the digestion of 10 kg (22 lb) to 6,000 kg (13,200 lb) of food waste per day, the LFC biodigester provides a versatile and effective approach to waste reduction. “We are proud to have worked with Princess Cruises to bring sustainable food waste management to Star Princess from day one,” said Iain Milnes, president of Power Knot. “Having our LFC biodigesters installed and operational before the ship’s maiden voyage reflects the level of planning and commitment that teams brought to this project. With 26 units aboard one of the world’s most advanced cruise ships, we are demonstrating that responsible waste management and world-class hospitality go hand in hand.” Power Knot Ocean ensured products were commissioned prior to the ship’s debut in late 2025, ensuring that sustainable food waste management was operational from her very first voyage.
Carnival Corporation Sets New Sustainability Target Carnival Corporation announced a new sustainability target to achieve a 25% reduction in greenhouse gas (GHG) emissions intensity by 2029. After successfully T hird Q ua r te r 2026 | Travel & Cr uise 29
On Board reaching its 2030 goal five years ahead of schedule, the company raised its original target an ambitious five percentage points and accelerated its timeline to achieve the goal a full year early. Carnival Corporation’s progress, detailed in its 2025 Sustainability Report, is driven by a comprehensive decarbonization strategy focused on operational improvements, energy efficiency investments and low-GHG power generation. Together, these efforts have delivered sustained emissions reductions over nearly two decades. Since 2008, the company has reduced its GHG emissions intensity by 44%, meaning emissions associated with each guest sailing have been cut roughly in half during that period. “Achieving our 2030 GHG reduction goal five years early is a significant milestone that reflects years of disciplined investment, innovation and operational focus across our global fleet,” said Josh Weinstein, CEO of Carnival Corporation. “But we’re not treating it as a finish line. Our new 2029 target ensures we’re continuing to improve every part of the equation, from using less fuel to advancing the tools, technologies and infrastructure that will help us lower emissions even further over time. That’s good for the planet, good for our business and gives us real confidence in the road ahead.” To achieve its 2029 target, Carnival Corporation’s decarbonization strategy prioritizes lowering energy use today while developing the flexibility to pursue multiple fuel pathways in the future. Operational Improvements & Energy Efficiency Investments
One way Carnival Corporation reduces its GHG emissions intensity is by continuously improving ship operations and adopting technologies that lower energy use across its fleet. Together, these efforts help reduce fuel consumption, drive performance and support the company’s ongoing emissions reduction goals, while maintaining the award-winning guest experiences its cruise lines are known for. Operational enhancements, including smart itinerary planning and voyage optimization tools, help identify the most fuel-efficient routes and sailing patterns. 30 T hird Q ua r te r 2026 | Travel & Cr uise
Carnival Corporation is also integrating technologies that reduce energy demand, improve hydrodynamic performance and capture energy that would otherwise be wasted. Low-GHG Power Generation
At the same time, Carnival Corporation is investing in a range of low-GHG technologies and solutions, recognizing that no single approach alone will deliver net-zero ship operations. This includes a growing f leet of LNG-powered ships, expanded shore power capabilities that allow ships to connect to local electrical grids while in port, increased biofuel use as more supply comes online and peak energy use shaving with battery storage systems. Together, these investments are advancing lower-emission operations today while building f lexibility to adopt future energy solutions as they mature. Carnival Corporation’s decarbonization strategy is a cornerstone of its climate action efforts and is one of its many planet-focused initiatives, which also include programs to advance a circular economy model, support biodiversity and conservation, and promote sustainable tourism.
NCLH Releases Latest Sail & Sustain Report Norwegian Cruise Line Holdings Ltd. (NCLH) released its 2025 Sail & Sustain Report, highlighting progress across the Company’s global sustainability strategy and its five foundational pillars: Caring for Nature, Sailing Safely, Empowering People, Strengthening Our Communities, and Operating with Integrity & Accountability. Throughout 2025, the company continued advancing initiatives across its operations, workforce, supply chain, and destinations through a focus on
collaboration, innovation, and continuous improvement. “Our Sail & Sustain program is designed to support resilience, discipline and long-term value creation,” said John W. Chidsey, CEO of NCLH. “The progress outlined in this year’s report reflects the dedication of our team members and partners around the world as we continue to strengthen our business, support our communities, and advance our sustainability journey.” Key highlights from the report include: • Caring for Nature: Continued advancing collective action and environmental stewardship through investments in operational efficiency, advancements in shore power connectivity, alternative fuel readiness, including biofuel offtakes and progress towards methanol and liquefied natural gas capabilities for select newbuilds, and expanded biodiversity initiatives such as eDNA monitoring and marine conservation partnerships. • Sailing Safely: Maintained a strong focus on the health, safety and security of guests and crew through robust public health programs, compliance measures, rigorous training and oversight across the fleet. • Empowering People: Invested in the growth and well-being of team members through leadership development, training, mentorship and wellness programs, while continuing to foster an engaged workforce representing more than 120 nationalities around the world. • Strengthening Our Communities: Increased investment in local partnerships, workforce development, and community programs, supporting economic opportunity and cultural connection in key destinations. • Operating with Integrity & Accountability: Strengthened supplier engagement through enhanced due diligence, traceability, and integration of sustainability considerations into procurement processes.
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On Land
The British Virgin Islands Focused on Long-Term Growth From a new tourism policy fixed on the next decade and a summit focused on capacity building, to new projects already on deck, on top of the already bustling growth after exponential gains and records, the British Virgin Islands (BVI) is making it clear that they are looking to the future and not resting on their laurels. Cabinet Approves Tourism Policy
The British Virgin Islands’ Cabinet approved a policy to guide the territory’s tourism sector for the next decade. “This policy positions the Virgin Islands to enhance visitor experiences, create opportunities for our people, support local businesses and ensure that tourism development delivers meaningful benefits across our communities,” said Premier and Minister of Finance and Tourism Dr. Natalio D. Wheatley in a press release announcing the approval. “Rather than being a document that remains on a shelf, the National Tourism Policy creates a basis for accountability, as it sets clear objectives and measurable outcomes, enabling progress to be monitored and assessed over time.” According to the 127-page draft policy, “At its core, the policy seeks to achieve a balanced tourism model, harmonizing the benefits of cruise tourism with the exclusivity and high-value potential of luxury and boutique tourism.” The policy was drafted by the Ministry of Tourism, Culture and Sustainable Development following an extensive series of consultations within the territory and across the region – and framed around the Organization of Eastern Caribbean States’ Common Sustainable Tourism (OECS) Policy 2025-2035. Focused on Capacity Building & New Tourism Summit
BVI is also entering a new chapter in its tourism development strategy. After years of rebuilding, the focus is now on building
the infrastructure and capacity required to sustain the next phase of tourism growth. That message emerged during the Virgin Islands Tourism Summit 2026, a two-day event gathering tourism stakeholders, industry leaders, entrepreneurs, investors, policymakers, and creatives to help shape the future of tourism in the Virgin Islands – held under the theme, “Shaping the Future of Tourism in The Virgin Islands: Partnership, Investment & Direction.” Speaking at the opening of the summit, Premier Wheatley described tourism as the sector with the greatest growth potential and outlined a roadmap centered on accommodation, connectivity, visitor management and product diversification. Florida-Caribbean Cruise Association (FCCA) President Adam Ceserano was one of the participants sharing insights during a panel, where he spoke to the realities, capacity and sustainability of cruise tourism in the British Virgin Islands. He also reaffirmed FCCA’s commitment to working with destinations to strengthen partnerships, enhance the visitor experience and ensure cruise tourism continues to deliver meaningful economic benefits for local communities. The British Virgin Islands, a Presidential Partner of FCCA, continues to demonstrate regional leadership by bringing together public and private sector stakeholders to help shape the future of Caribbean tourism New Projects on Deck
The British Virgin Islands Ports Authority (BVIPA) has launched a procurement process for a new general cargo warehouse at Port Purcell, Tortola. Beyond the construction project itself, the initiative reflects the growing importance of storage, cargo circulation and operational efficiency within modern port estates. The project will completely replace the existing general cargo warehouse – and include drainage works, utility coordination, backfilling and compaction, perimeter fencing and other enabling works required to deliver the new facility. Additionally, the British Virgin Islands government is seeking greater access to concessional financing from the Caribbean Development Bank (CDB) on possible funding for a range of infrastructure projects.
Premier Wheatley said the territory had wanted to deepen its relationship with the regional lender and broaden the range of support it could draw on – with recent discussions about the current loan portfolio, possible financing for the Terrance B Lettsome International Airport runway extension, and more participation in the CDB’s Special Development Fund, including support for the airport runway extension. The talks also reflected the territory’s need to secure financing and technical support for projects tied to growth, resilience and public services. For more information about the destination, visit www.bvitourism.com.
Another Record Year for the Dominican Republic The Dominican Republic is having another record year for tourism, welcoming over 7.7 million visitors during the first seven months of 2026, the highest January–July total ever recorded – and a 7% increase compared with the same period in 2025. Between January and July, the country received 5,885,259 tourists by air and 1,814,859 cruise passengers, setting a new benchmark for international visitor arrivals. In July alone, the country welcomed 1,083,448 visitors: 921,718 arrived by air and 161,730 on cruise ships. Tourism Minister David Collado presented the information and highlighted the destination’s strong visitor experience. Hotels posted an average 76% occupancy rate in July, while travelers rated their overall satisfaction at 4.4 out of 5. The survey also found that 91% of visitors said they would return to the Dominican Republic, and 59% said they would recommend the destination, reinforcing the country’s position as one of the Caribbean’s fastest-growing tourism destinations. T hird Q ua r te r 2026 | Travel & Cr uise 33
On Land The cruise surge also looks to continue, with Puerto Plata receiving 29 scheduled calls in August alone (Amber Cove with 15 and 14 for Taíno Bay) – strengthening the Dominican Republic’s position as one of the main cruise tourism destinations in the Caribbean, according to the Dominican Port Authority (Apordom) executive director, Jean Luis Rodríguez. “Receiving 29 cruise ship calls in Puerto Plata during August demonstrates the confidence that the main cruise lines continue to place in the Dominican Republic,” said Rodríguez, who noted that the institution works to maintain safe, modern and efficient ports. Apordom also highlighted that the cruise calls represent an opportunity to continue boosting tourism, job creation, and economic activity linked to the sector in Puerto Plata and other areas of the country. For more information about the destination, visit www.godominicanrepublic.com.
Jamaica Tourism Stakeholders Encouraged to Promote More Natural Offerings Minister of Water, Environment and Climate Change, Hon. Matthew Samuda, is encouraging tourism stakeholders to help expand Jamaica’s tourism reach by embracing and promoting the country’s growing potential as a nature-positive destination. Addressing the luncheon session of the Jamaica Hotel and Tourist Association’s 65th Annual Tourism Forum and General Meeting, Minister Samuda said Jamaica possesses a wide range of natural assets that can support sustainable tourism growth while creating economic opportunities through environmental preservation and protection. 34 T hird Q ua r te r 2026 | Travel & Cr uise
He argued that environmental policies and conservation measures should be viewed not as restrictions but as tools for expanding the country’s tourism offerings and attracting a growing market of travelers seeking authentic naturebased experiences. “It is not something meant to tie your hands behind your back,” Minister Samuda said, referring to environmental regulations and reforms being advanced by the Government. “It is something that gives you an opportunity to help the product to evolve from sun, sea and sand to mountains and rivers and hiking trails and nature walks.” Minister Samuda noted that Jamaica’s natural environment provides opportunities to attract visitors seeking outdoor and eco-friendly experiences while generating economic benefits for communities beyond traditional resort areas. He said the country already has a strong foundation for building a nature-positive tourism brand, noting that approximately 25.6 percent of Jamaica’s landmass is under protection, while about 15.3 percent of its marine space falls within protected or conservation areas. The Minister highlighted ongoing efforts to expand access to natural attractions through projects such as the re-wetting of the Negril Morass, restoration of the Royal Palm Reserve in Negril, and the development of carefully managed nature trails and eco-tourism experiences in protected areas. He also pointed to Jamaica’s progress in environmental sustainability, noting that the country was the first in the Caribbean to begin phasing out certain single-use plastics. Additionally, he said plastic recovery rates have increased from approximately six percent a decade ago to more than 40 percent of monthly consumption, giving Jamaica one of the highest plastic recovery rates in Latin America and the Caribbean. While acknowledging that environmental challenges remain, Minister Samuda said these achievements demonstrate Jamaica’s capacity to make meaningful progress through targeted policies, partnerships and investment. He urged tourism stakeholders to build on those gains by supporting con-
servation initiatives and incorporating more nature-based experiences into their offerings. For more information about the destination, visit www.visitjamaica.com.
Discover Puerto Rico Strengthens Regional Tourism Development As part of its ongoing commitment to strengthening collaboration between the public and private sectors to drive economic and tourism development in western Puerto Rico, Discover Puerto Rico hosted its Industry Update in Mayagüez. The strategic gathering brought together mayors from the western, northern, and southwestern regions, business leaders, tourism industry representatives, and partner organizations to share the latest industry performance results and discuss the strategies that will continue positioning Puerto Rico as one of the Caribbean’s fastest-growing destinations. The event featured remarks from Hon. Jorge L. Ramos Ruiz, Mayor of Mayagüez, Jorge L. Pérez, CEO of Discover Puerto Rico, representatives from the Puerto Rico Tourism Company, as well as leaders from the West Chamber of Commerce and the South Chamber of Commerce, among other municipal and industry stakeholders. The program included presentations on tourism research and data analytics, marketing and sales initiatives, and a panel discussion focused on the opportunities and challenges shaping tourism development across the region. As part of the event, Discover Puerto Rico also formalized the renewal of its collaboration agreements with both regional chambers of commerce, reaffirming its commitment to strengthening the western region’s tourism ecosystem.
“Tourism is an industry that thrives through collaboration,” said Pérez. “Sharing strategic information with our municipalities, business organizations, and regional partners allows us to make better informed decisions, identify new opportunities, and develop initiatives that enhance Puerto Rico’s tourism offering across every region. These partnerships strengthen our ability to attract more visitors, diversify the experiences we offer, and ensure that the economic benefits of tourism reach more communities and local businesses.” During the Industry Update, Discover Puerto Rico’s executive leadership presented the latest performance indicators for the tourism industry, trends across key source markets, visitor research insights, and the marketing and sales strategies that continue to drive destination growth. The organization also shared tools and resources available to municipalities and tourism businesses to help strengthen their competitiveness and support the development of new visitor experiences. The event reflects Discover Puerto Rico’s ongoing commitment to maintaining open communication with its partners across the Island by fostering the continuous exchange of information that supports strategic planning, innovation, and the sustainable growth of Puerto Rico’s tourism industry. “The western, northern, and southwestern regions of Puerto Rico possess extraordinary natural, cultural, culinary, and entrepreneurial assets. We will continue working hand in hand with municipalities, the private sector, and our tourism partners to unlock their full potential and ensure that tourism serves as a catalyst for economic development and prosperity throughout these communities,” Pérez concluded. For more information about the destination, visit www.discoverpuertorico.com.
Quintana Roo Winning the Battle Against Sargassum The battle against sargassum has taken a turn with a new strategic deployment in Cancún. Authorities have successfully installed a highly specialized, first-of-its-kind floating barrier in local waters – marking a massive milestone for the municipality.
It is designed to act as a definitive shield, catching the macroalgae out in the water before it can ruin a beach day. Authorities decided to install it along a unique, naturally protected stretch of coastline just north of the main hotel zone, successfully deploying it at Playa del Niño, located in the traditional maritime neighborhood of Puerto Juárez. The calm environment lets the floating containment boom sit perfectly in the water and do its job efficiently. Further success in the battle against sargassum was also seen in the levels beginning to ease along parts of Quintana Roo, with about 110,000 tons already collected. The decline began in August and should become more pronounced in September and October, according to Esteban Amaro Mauricio, hydrobiologist and director of the Quintana Roo Sargassum Monitoring Network. He projected a total of roughly 150,000 tons to be collected by year’s end, well above the 94,000 tons collected in 2025 – and added that sargassum arrivals should be minimal in November and December. For more information about the destination, visit www.qroo.gob.mx.
St. Maarten’s EvidenceBased Tourism Strategy Minister of Tourism, Economic Affairs, Transport and Telecommunication Grisha Heyliger-Marten has formally requested input from the St. Maarten Hospitality and Trade Association, SHTA, as government reviews whether the country’s tourism model is delivering sufficient and sustainable value for local businesses, workers and the wider economy.
Heyliger-Marten said the review forms part of a broader effort to build a stronger and smarter visitor economy – one that looks beyond arrival numbers and places greater focus on economic impact, business performance, employment and the long-term strength of the destination. She noted that even globally successful destinations such as Miami regularly examine whether tourism is producing the greatest possible benefit for their economies. “That is not a sign of weakness. It is a sign of responsible leadership,” she said. “No destination can afford to stand still. Tourism evolves, visitor expectations evolve, markets evolve, and Government must evolve with them.” The Minister continued that St. Maarten must also be prepared to ask whether businesses are benefiting sufficiently from tourism, whether the sector is creating quality employment and whether the country is maximizing the opportunities that visitors bring – and stressed that the discussion must be handled carefully and should never be used to place labels on visitors. “There are no good tourists and bad tourists. Every visitor who chooses St. Maarten deserves to be treated with dignity and respect,” Heyliger-Marten said. The Minister also acknowledged the important contribution made by visitors who continued choosing St. Maarten during the country’s recovery from Hurricane Irma and following the global disruption caused by the COVID19 pandemic. Those visitors helped keep hotel employees working, supported restaurants and stores, booked tours and contributed to the survival of local businesses during some of the most difficult years in the country’s history. “That contribution should never be forgotten,” she said and added that as St. Maarten’s tourism industry continues to recover and mature, its strategy must also mature. “Growth alone is no longer enough. Our objective must be sustainable growth that creates greater value for our people, our businesses and our economy.” For more information about the destination, visit www.vacationstmaarten.com or www.portstmaarten.com. T hird Q ua r te r 2026 | Travel & Cr uise 35
On Land
U.S. Virgin Islands Earns Three Spots on 2026 World’s Best Beaches List The U.S. Virgin Islands has once again solidified its reputation as one of the world’s premier beach destinations, earning three coveted spots on Beach’s 2026 World’s Best Beaches list. Leading the rankings is Trunk Bay on St. John, which was named the No. 1 beach in the world. Further showcasing the Territory’s unparalleled coastal beauty, Sandy Point National Wildlife Refuge on St. Croix ranked No. 7, while Magens Bay Beach on St. Thomas secured the No. 17 spot, making the U.S. Virgin Islands one of only a handful of destinations represented multiple times on the prestigious global list. This recognition reinforces what travelers have long known: the U.S. Virgin Islands is home to some of the most spectacular beaches anywhere in the world. Widely regarded as one of the Caribbean’s most photographed beaches, Trunk Bay is celebrated for its crystal-clear turquoise waters, picturesque mountain backdrop, powder-soft white sand and world-famous underwater snorkeling trail within the Virgin Islands National Park. Located on St. Croix’s southwest coast, Sandy Point National Wildlife Refuge is a two-mile stretch of pristine shoreline known for its critical role as nesting habitat for endangered leatherback sea turtles. The beach is open to visitors seasonally, offering a rare opportunity to experience one of the Caribbean’s most protected natural landscapes. On St. Thomas, Magens Bay Beach continues to captivate visitors with its heart-shaped bay and calm waters ideal for swimming, snorkeling, and watersports. 36 T hird Q ua r te r 2026 | Travel & Cr uise
The annual World’s Best Beaches rankings recognize exceptional beaches across the globe based on factors including natural beauty, visitor experience, accessibility, wildlife, environmental preservation and local expert recommendations. Whether travelers are seeking adventure, relaxation or unforgettable natural scenery, the U.S. Virgin Islands offers a beach experience unlike any other and invites visitors to discover why its shores continue to earn global acclaim. For more information about the U.S. Virgin Islands, visit www.visitusvi.com.
Colombia Further Strengthens Cruise & Flight Position
Aruba, ‘Soft Travel’ Master, Ranked Safest Caribbean Destination Aruba is quickly becoming one of the Caribbean’s top destinations for ‘soft travel,’ a slower approach to vacationing focusing on rest, wellness and meaningful experiences – encouraging visitors to slow down and enjoy wellness activities, peaceful beaches, and authentic cultural experiences. Aruba combines all three, making it an ideal destination for anyone seeking relaxation without giving up adventure, and several resorts and wellness centers have embraced the growing soft travel movement so visitors can choose from a wide range of relaxing experiences. Additionally, Aruba was ranked as the #1 Safest Caribbean Destination for the honeymooners in 2026, according to a new index released by Honeymoon Always. The index is precisely calculated based on six specified aspects: honeymoon infrastructure; crime and safety; tourism density; crowd pressure; medical access; hurricane and disruption risk; and regional proximity factors. For more information about the destination, visit www.aruba.com.
With more than 174,000 cruise passengers and 103 cruise calls in the first quarter of 2026, Colombia is experiencing steady growth, driven by new cruise lines, the return of international vessels and an increasingly diverse portfolio of destinations. While Cartagena remains Colombia’s primary cruise gateway, Santa Marta and San Andrés continue to play important roles, complemented by emerging destinations such as Providencia, Leticia and Cabo de la Vela. This momentum reflects Colombia’s growing appeal as a diverse, sustainable and world-class cruise destination. There is also plenty of runway left for liftoff, with United launching new nonstop service from Houston (IAH) and Washington Dulles (IAD) to Cartagena, Colombia (CTG) starting December 17 – and operating year-round from both hubs, starting with four flights per week during the winter season. “Colombia has been an important part of United’s Latin America network for more than 30 years, and our new service to Cartagena reflects our continued investment in the country and commitment to offering customers new and distinct travel experiences,” said Patrick Quayle, Senior Vice President of Network Planning and Global Alliances, United Airlines. Lonely Planet also named Cartagena as a 2026 Best in Travel destination, noting its well-preserved Spanish architecture, vibrant culinary scene and rich history. For more information about the destination, visit www.colombia.travel.
Port of Los Angeles Partnership Plans for Its Future The Port of Los Angeles, California State Transportation Agency (CalSTA) and California Department of Transportation (Caltrans) have signed a Memorandum of Understanding (MOU) establishing a planning partnership to evaluate long-term options for replacing or modifying the Vincent Thomas Bridge, one of California’s most important transportation assets and a critical link in the nation’s supply chain. The agreement launches a once-in-a-generation planning effort to evaluate concepts that would strengthen safety, sustainability, improve freight mobility, support jobs and ensure the Port of Los Angeles remains competitive as global trade continues to evolve. “Signing this MOU demonstrates our commitment to investing in one of Los Angeles’ greatest economic assets,” said Los Angeles Mayor Karen Bass. “The Vincent Thomas Bridge has served the Port of Los Angeles for more than 60 years, and it’s time we start planning for the future. This partnership will strengthen our port’s economic output, create good-paying jobs, and position Los Angeles to compete in a rapidly changing global marketplace.” For more information about Port of Los Angeles, visit www.portoflosangeles.org.
FCCA Strategic Partners Top the Ranks The proof is again in the numbers for FCCA strategic partners, which have topped the charts for the Caribbean’s fastest-growing cruise destinations. According to the latest Caribbean Tourism Organization (CTO) data, the top three
fastest-growing cruise destinations in the first quarter of 2026 are all FCCA Presidential Partners – and five of the top 10 work with FCCA through the Destination Strategic Partner Program. That serves as further evidence of the program’s measurable results, including more calls, stronger experiences, and greater socioeconomic impact for the communities. For more information about FCCA, visit www.f-cca.com.
Shore excursions will offer the opportunity to get even closer to nature, including a relaxing catamaran exploration of the surrounding waters, snorkeling to see the flourishing marine life the island is famous for, boat trips to Isla Saona Island or visits to the nearby Cave of Wonders and Altos de Chavón. When MSC Cruises begins sailing from La Romana with stops at Catalina Sugar Beach in November, it will mark the first time the cruise line has offered yearround sailings in the Southern Caribbean. Explora Journeys will also call to Catalina Sugar Beach on select Caribbean Journeys.
Royal Caribbean Affirms Commitment to Mahahual MSC’s New Caribbean Destination Showcases the Dominican Republic More details were revealed of Catalina Sugar Beach, the new name of the beach destination on Catalina Island, just off the coast of La Romana, Dominican Republic. The destination is receiving significant enhancements to create a premier leisure destination in the Caribbean, set to open in November – when MSC Cruises commences weekly sailings from its new La Romana homeport and MSC Opera will call the new Sugar Beach destination on every itinerary. The destination—which can be enjoyed by cruise ship guests, including those sailings with MSC Cruises and Explora Journeys, as well as guests staying at Casa de Campo Resort & Villas—will offer an experience that showcases the island’s natural character and beauty as a protected natural monument in the Dominican Republic. Guests can expect to surrender to some of the finest while-sand beaches and crystal blue waters in the region, alongside new experiences and elevated amenities to make it the ultimate beach escape.
Royal Caribbean confirmed plans to advance the development of the new Mahahual K’iin Community Center, marking an important next step in creating a larger, more accessible home for programs and activities that enrich the lives of families, children and residents across Mahahual. The new center builds on a community space that has served Mahahual since 2014, with expanded capacity for education, recreation, cultural programming and local gatherings in a location designed to be easier for more residents to access. “Mahahual is an important community for Royal Caribbean, and the Mahahual K’iin Community Center reflects the long-term partnership we want to continue building here,” said Jason Liberty, Chairman and CEO, Royal Caribbean Group. “This next phase is about turning commitment into action by creating a welcoming place where children can learn, families can gather and neighbors can connect.” Located along the Carretera CafetalMahahual at the heart of town, the future center is envisioned with modern, flexible spaces for workshops, education and community-led events, plus outdoor recreation T hird Q ua r te r 2026 | Travel & Cr uise 37
On Land areas anchored by a new soccer pitch for youth programs, friendly matches and community gatherings, alongside versatile basketball and volleyball courts. As part of its long-term commitment to the community, the company plans to begin construction once the necessary permits and approvals for the Community Center have been obtained.
Holland America Line’s New Caribbean Getaways Explore the Region Holland America Line, a leader in destination-rich travel and personalized service, is opening its 2027–2028 Caribbean season with a range of itineraries designed to give guests more ways to explore the region — from quick five- and six-day getaways to longer voyages that spend more time in port than any other cruise line sailing the Caribbean. Nearly every itinerary includes a call at RelaxAway, Half Moon Cay, the line’s award-winning private island. Sailing October 2027 through March 2028, the season includes 29 itineraries across 47 departures, visiting 35 ports in 25 countries and territories throughout the Eastern, Western and Southern Caribbean, as well as the Panama Canal. The season also introduces enhanced onboard and shoreside experiences, including the debut of the reimagined Oosterdam as part of the line’s broader Evolution investment across the fleet. “We’ve built this season to give guests more ways to experience the Caribbean, whether they are looking for a quick getaway or a longer journey that explores more of the region,” said Paul Grigsby, vice president, deployment and revenue planning for Holland America Line. “With more Caribbean itineraries of nine days or longer than any other cruise line, guests have more time to explore each destination and relax at our private island and with signature experiences on board.” 38 T hird Q ua r te r 2026 | Travel & Cr uise
Oceania Cruises Discovers the Caribbean Through a New Lens Oceania Cruises is inviting travelers to discover the Caribbean’s vibrant cultures, sun-drenched islands and diverse coastal destinations aboard the line’s newest and most recently refreshed ships, all offering a sophisticated, adults-only environment. Each itinerary, ranging from seven to 14 days, is designed for guests to explore the region from a new perspective. “Our Caribbean voyages showcase the remarkable diversity and depth of the region, from its globally recognized islands to its more unexpected discoveries. Plus, our array of enriching experiences ashore offers even the most well-traveled guests a fresh perspective on destinations they may have visited many times,” said Jason Montague, Chief Luxury Officer of Oceania Cruises. “Whether sailing aboard our two newest ships, Oceania Allura and Oceania Vista, or embarking on the newly reinspired Oceania Marina, guests can enjoy days exploring ashore before returning to a refined adults-only ambiance and elegant accommodations that provide the perfect retreat at sea.”
Seabourn’s Caribbean Voyages Designed for Deeper Discovery Seabourn opened bookings for its winter 2028-2029 Caribbean season – featuring 10 unique itineraries ranging
from seven to 12 days, with access to hidden yacht harbors and intimate ports that larger ships cannot reach. Designed for smaller ships, Seabourn’s Caribbean itineraries access small ports, with extended stays in select destinations and visits to some of the region’s most celebrated beaches. “The Caribbean remains one of our most sought-after regions, and we’re delighted to return with a collection of thoughtfully designed voyages that showcase both iconic islands and lesser-known gems,” said Mark Tamis, President of Seabourn. “Whether guests are joining us for a week or combining itineraries for a longer escape, they’ll experience the personalized service, extraordinary cuisine and immersive destination experiences that define Seabourn.”
SeaDream Yacht Club’s New Caribbean Voyages SeaDream Yacht Club, the award-winning boutique luxury cruise line, announced its Fall 2028 Caribbean season and New Year’s 2029 voyages aboard SeaDream I and SeaDream II. Spanning November 2028 through January 2029, the new season introduces 13 Caribbean yachting voyages. Designed for travelers seeking a more intimate and unhurried Caribbean experience, the season emphasizes overnight stays, smaller harbors inaccessible to larger ships, and the relaxed rhythm of yachting through the region’s most sought-after islands. “Our guests return to the Caribbean with us year after year, and it is easy to understand why,” said Andreas Brynestad. “These voyages give them more time in the places they love most, from St. Barths to the Virgin Islands, with the freedom and ease that define SeaDream.”
Carnival Corporation’s Celebrations in the Caribbean & Central America Carnival Corporation joined U.S. Embassy-hosted celebrations in The Bahamas and Belize commemorating the 250 th anniversary of the independence of the United States, highlighting the company’s enduring commitment to the Caribbean and the communities where it operates. On June 26, Carnival sponsored the U.S. Embassy in The Bahamas’ anniversary celebration at its new Shirley Street location in Nassau. Hosted by U.S. Ambassador Herschel Walker, the event brought together government officials, members of the diplomatic corps, business leaders and community stakeholders to recognize the close relationship between The Bahamas and the U.S. The company also sponsored the U.S. Embassy’s celebration in Belize City on July 1. with Marie McKenzie, vice president of government and destination affairs; Karin Plettner, vice president of global ports and destinations strategy; and Anthony Altamura, director of ports and destination strategy, representing the company. In addition, Carnival Cruise Line and Princess Cruises supported the Fourth of July celebration hosted by Ambassador Kevin Cabrera at the U.S. Embassy in Panama. “We are honored to support these important celebrations and to stand alongside our U.S. Embassy partners in recognizing a milestone that highlights the enduring connections between the U.S. and the Caribbean,” said Marie McKenzie. “For decades, we have worked closely with destinations throughout the region, and we remain committed to
fostering relationships that support economic opportunity, cultural exchange and community development.” Carnival Corporation has maintained a presence in the Caribbean for more than five decades, working alongside governments, local businesses and community partners to support tourism, economic development and destination stewardship. While the anniversary marked an important moment in U.S. history, the events also celebrated the enduring people-to-people connections that unite the U.S. and the Caribbean.
A new community sustainability initiative in Grand Bahama repurposes used coffee grounds collected on board one of its ships into natural fertilizer, creating a circular program that turns waste into a resource for the island’s environment and community. Through the Community Coffee Grounds Initiative, nearly 2,800 pounds of spent coffee grounds are collected weekly from Mardi Gras, transported ashore and reused as natural compost and fertilizer perking up Celebration Key’s extensive landscaping.
MSC Combatting Stony Coral Tissue Loss & Restoring Endangered Elkhorn Coral Celebration Key’s Birthday Wish Includes Increased Capacity & Community Sustainability After celebrating its first anniversary with welcoming 2.4 million guests since opening on July 19, 2025—a milestone marking a successful inaugural year defined by unforgettable guest experiences, meaningful community partnerships and economic opportunity for Grand Bahama—and the successful completion of a pier extension adding two new berths and enabling four ships simultaneously and over 13,000 guests in a day that unlocks roughly 200 more ship calls and 700,000 additional guest arrivals each year, Celebration Key immediately set its sights on another goal: further community sustainability. Designed to celebrate the natural beauty of Grand Bahama and the culture of The Bahamas, the destination not only offers guests the opportunity to connect with the island’s unique spirit while enjoying the signature fun Carnival is known for, but Celebration Key and Carnival Corporation also proved great things can come from the “grounds up.”
At an expert workshop this, scientists and practitioners agreed with the urgent need to strengthen responses to Stony Coral Tissue Loss Disease (SCTLD), one of the most serious threats facing coral reefs across the Caribbean. Highlighting the complexity of the challenge, workshop participants agreed on the need for coordinated action, strengthened scientific collaboration, and open exchange of data and best practices to achieve meaningful progress – and highlighted the significant efforts underway to understand the impacts of the disease on reef ecosystems and the effectiveness of existing treatments and management approaches. Participants identified five key priorities for safeguarding Bahamian coral reefs: building local conservation capacity, closing critical data gaps, strengthening national research collaboration, identifying levels of reef interconnectivity, and implementing integrated management approaches that address the full range of threats facing reef ecosystems. Participating organizations also committed to developing a shared framework that can inform coordinated efforts on conservation priorities. T hird Q ua r te r 2026 | Travel & Cr uise 39
On Land Additionally, the MSC Foundation has completed a further phase of coral restoration in The Bahamas, outplanting 32 nursery-grown fragments of critically endangered elkhorn coral on a reef near Browns Cay, bringing the total number of corals planted to 285, through its Super Coral Reefs Program. The Foundation has also taken the precautionary decision to retain additional coral fragments in underwater nurseries until conditions are more favorable than the high ocean temperatures forecast later this summer. As part of the program, coral fragments are grown in underwater nurseries, before being “outplanted”, a process in which they are carefully returned to natural reefs, to support reef recovery and generate data to inform future restoration decisions.
Impact Two Years in the Making
Looking Toward a Bright Future
The mission began when Disney Cruise Line opened Disney Lookout Cay at Lighthouse Point in 2024. Seeking to create vibrant spaces for Bahamian youth, Disney teamed up with the global nonprofits love. fútbol and Good Sports, as well as local residents to design essential play spaces. In its inaugural year, efforts were focused on South and Central Eleuthera. Six primary schools received revitalized play spaces, an undertaking fueled by the hands-on dedication of more than 230 Disney VoluntEARS, who worked alongside Bahamian officials, teachers, and students to create what has become a community-led success story. This successful model in Eleuthera has served as a blueprint for growth, allowing the initiative to expand into Nassau and Abaco and continue its mission of bringing the magic of play to students across The Bahamas.
The momentum continued when The Play Project began expanding to the Sandy Point community in Abaco, with renovations including resurfaced basketball and volleyball courts, new bleachers and fencing, upgraded player and officials’ areas, and facility improvements that will enhance the experience for youth and families for years to come. In collaboration with nonprofit organizations and local leaders, the community in Abaco gathered August 10 to celebrate the groundbreaking of the future recreation space – with a community event that included a ceremony, back-to-school supplies distribution, arts and crafts, and youth basketball clinics hosted by Disney Cruise Line and nonprofit organizations, as well as a Junkanoo Performance from the Marsh Harbour team.
Team Spirit & Homeruns in Eleuthera
Disney Cruise Line Bringing Its Magic to Bahamian Schools Disney Cruise Line is deepening its commitment to making a real difference in the communities it calls home with a major expansion of The Play Project, a community-led initiative that’s bringing new energy to youth sports and play spaces across The Bahamas. This next chapter delivers upgraded facilities to even more islands—and new collaborators, including ESPN—with refurbished baseball fields, basketball courts, and track and field grounds in Eleuthera, Nassau and Abaco. The goal is to create more places for kids to be active, experience the joy of play and simply be kids. Working alongside community leaders and nonprofit organizations, play spaces across The Bahamas have been transformed, creating more than 60,000 hours of play for over 800 children at nine schools in Eleuthera and Nassau, with future projects planned for Abaco. 40 T hird Q ua r te r 2026 | Travel & Cr uise
The Play Project returned in Spring 2026 to where it all began back in 2024, revitalizing even more spaces in South and Central Eleuthera – from resurfacing baseball fields at Tarpum Bay to installing new playgrounds at Emily G. Petty and Emma E. Cooper schools. “Disney Cruise Line continues to show its commitment to communities in Central and South Eleuthera with the expansion of the Play Project initiative,” said Hon. Clay Sweeting, Minister of Works and Family Island Affairs and Member of Parliament for Central and South Eleuthera. “Programs and corporate engagement like this are an important part of the incredible economic development Eleuthera is now experiencing.” The Play Project Expands to Nassau
Disney Cruise Line collaborated in the Summer of 2026 with ESPN’s Take Back Sports, The Buddy Hield Foundation, love.fútbol, and Good Sports for a total revitalization of the courtyard at Woodcock Primary School. The space was transformed into a joyful place of play that celebrates local pride and inspiration with new basketball rims, a repaved court and vibrant mural painted by local Bahamian artist Angelika Wallace-Whitfield.
Meal Donation Program Delivered to The Bahamas & Dominican Republic Carnival Corporation has launched its surplus meal donation program in The Bahamas, marking another step in the company’s ongoing efforts to redirect surplus food through partnerships that create meaningful community impact around the world. As part of its Less Left Over food waste reduction strategy, the program’s first donation in The Bahamas was offloaded from Carnival Freedom and Carnival Conquest, where more than 318 pounds of prepared, unserved meals were safely redirected to the Grand Bahama Children’s Home, as well as to the Urban Renewal Authority, for distribution within the local community – a milestone that established a framework for future donations from ships and deepens the company’s expanding network of partners across the region.
“The Bahamas has long benefited from strong partnerships that create meaningful opportunities for our people and communities,” said Minister for Grand Bahama, The Honourable Ginger Moxey M.P. “This initiative reflects a shared commitment to addressing real needs in a practical way, ensuring that quality meals can reach those who need them most. We welcome this expansion and appreciate Carnival Corporation’s efforts to support communities throughout The Bahamas.” The launch reflects Carnival Corporation’s broader commitment to The Bahamas, where its investments, operations and community partnerships extend well beyond tourism. Additionally, the donation program was delivered to the Dominican Republic – with approximately 200 portions of prepared, unserved meals from Carnival Cruise Line’s Mardi Gras provided to the Archdiocese of Puerto Plata, Carnival Corporation’s local program partner, for distribution to area organizations assisting families and the elderly. Supported by government collaboration, coordination with local partners ashore and Carnival Cruise Line’s culinary teams, the effort is designed to move meals from ship to shore safely and consistently. The program is expected to expand quickly to all Carnival Cruise Line ships calling on Amber Cove. With the addition of the Dominican Republic, the program has expanded to 19 ports since launching in 2017, helping address food insecurity in port communities where the company’s ships visit. As of year-end 2025, the program has provided more than 320,000 meal portions to global communities since its inception, with plans to continue expanding the model into new markets. “Bringing our surplus meal donation program to the Dominican Republic is an important part of expanding this work across Latin America,” said Vicky Rey, vice president of government relations for Latin America, Carnival Corporation. “This work depends on clear processes, strong coordination with government and local partners, and a shared commitment to supporting the local community. Amber Cove’s long-standing presence in Puerto Plata
gives us a strong foundation to build on. We are grateful to the Archdiocese of Puerto Plata for serving as our local program partner, to our business partner Fabio Valenzuela, advisor to Rannik Group, and to government authorities for helping make this possible.” “We value Carnival Corporation’s continued investment in Puerto Plata and its work with the Archdiocese of Puerto Plata to help ensure these meals reach organizations serving people in need,” said Claritza Rochtte Peralta de Senior, governor of Puerto Plata. “This donation reflects the value of bringing the right partners together to support communities across the province.”
“The communities we visit are central to who we are and to the experiences we deliver every day,” said Jason Liberty, Chairman and CEO, Royal Caribbean Group. “Across our brands and around the world, we’re focused on investing in ways that help those communities thrive, from education and environmental protection to disaster relief and economic opportunity. This year’s report highlights the scale of that work, and the launch of the Royal Caribbean Group Foundation gives us an even stronger platform to advance it for years to come.” In 2025, Royal Caribbean Group initiatives spanned six continents. Key highlights include: • Delivered $61 million in total community contributions value. • Positively impacted 3.1 million individuals across 85+ destinations since 2023. • Donated $10 million in charitable support this year across cash and in-kind support. • Invested $13+ million in conservation efforts with the World Wildlife Fund since 2016.
Royal Caribbean Group Releases Community Impact Report Royal Caribbean Group released its 2025 Community Impact Report, highlighting its continued efforts to strengthen the communities and destinations it visits around the world. Guided by its SEA the Future platform, the Group delivered $61M in total community impact across 85 destinations, supporting disaster recovery, conservation, education, workforce development, and global partnerships. The report also introduces the Royal Caribbean Group Foundation, a new philanthropic arm designed to build on more than 30 years of community engagement and expand the company’s ability to create lasting, positive impact as part of its mission to deliver the best vacations responsibly.
• Celebrated 15 years of L’École Nouvelle Royal Caribbean in Haiti, which has educated more than 4,600 students and awarded over 700 secondary school scholarships. • Raised $4.2 million for Make-A-Wish®, helping grant over 3,000 life-changing wishes to children with critical illnesses over 25 years. • Contributed $1.6 million to disaster relief efforts, including supporting recovery in Jamaica following Hurricane Melissa. • Advanced biodiversity protection through support of the Galápagos Barcode Project, a citizen science initiative that trains local communities to collect DNA samples, helping build a biobank that documents native species and supports long-term conservation across the archipelago. T hird Q ua r te r 2026 | Travel & Cr uise 41
On Land
Which One Are You Selling? Berths, beach clubs, and the choice most destinations don’t realize they’re making By Carlos Torres de Navarra, Principal and Co-Founder of AZUL Destinations
S
omewhere in the Caribbean this season, a large cruise ship will spend a day at sea that was not in the original plan – not because of weather nor anything wrong on board, but because the scheduled destination will be unavailable and no other berth within reach can accommodate the ship. This is not unusual. It happens routinely, and it rarely makes the news. Itineraries get adjusted quietly, guests are compensated, and the industry moves on. But those quiet adjustments are telling us something. A destination and a berth are not the same asset. While often mentioned in the same breath, they are financed differently, permitted differently, built by different contractors, and they carry entirely different risks. Most places in the Caribbean and The Bahamas can offer one of them well. Very few can offer both. If you run a port or you are developing a destination, knowing which one you have is probably the most useful thing you can know about your own site. It determines who your customer is, where your
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capital comes from, and what you should be selling. The mistake is rarely being on one side or the other. The mistake is not knowing which side you are on and spending years courting the wrong partner.
“A destination and a berth are not the same asset.” Two Things That Look Like One A berth is the ability for a ship to dock. That is all it is. A vessel of a given size can come alongside on a given date, safely, and put its guests ashore. What makes it hard to create is not the concept, but what sits behind it: water deep enough to bring a large ship close to shore, a marine structure to receive her, environmental approval, and a government prepared to see the project through. Shoreside product is the guest experience – a beach club, waterpark, managed beach and/or shopping and dining precinct at the pier head. It needs land, design, and a brand willing to put its name on it.
The two are often built in the same place, particularly at the destinations we call private islands, which is why they tend to get discussed as one thing. It is worth separating new destinations from additions to existing ones because they behave very differently. When a cruise line develops a destination from nothing, it usually has to build the berths as well. Celebration Key opened with four. Perfect Day at CocoCay has two. Those projects genuinely add capacity to the region. The newer beach club format is a different animal. Royal Caribbean’s Beach Club at Paradise Island is reached by water taxi from Nassau’s public berths, operated by Global Ports Holding (GPH). Its beach clubs at Cozumel, Antigua and Santorini all sit at ports somebody else owns and runs, Antigua also being a GPH facility. These are excellent products. They are capital-light, open quickly, and guests enjoy them. But they generally do not add berth capacity because they are designed to work with a berth that is already there. So, when we count private destinations, some of what we are counting is new capacity and some of it is new experience layered onto already-existing capacity. Both are valuable, but they are not the
same thing – and the distinction matters to anyone trying to work out where the region’s ships will fit.
Why You Rarely Get Both The reason so few places can offer both comes down to geography and permitting. You need water deep enough—and close enough to shore—to bring the largest ships alongside. You also need enough usable land behind it – and a government that wants the project and will carry it through the approvals. Any two of those three are common in this region. All three together are rare. That is the main reason private destinations have clustered where they have, rather than spreading evenly across the Caribbean. Most destinations do not choose a side; geography chooses for them. Take two familiar situations. A working city port often has deep water, existing berths and good access, but no beach and no room to build one because the waterfront is already a city. It is selling capacity. Now take the opposite: a beautiful stretch of coastline with a perfect beach, where the water stays shallow a long way out. It can host a wonderful guest experience, but a large ship will never come alongside there. It is selling experience, and no amount of ambition changes how deep the water is.
The Two Edges Each side carries a different exposure. A port with capacity but no product has fewer ways to earn beyond the call itself. This is not an argument against cruise lines developing experiences ashore. They should; they do it extremely well, and guests are better off for it. It is simply an observation
about the tools available to a port that has nothing to sell once the guests are off the ship. Many ports in the region have spent years working on exactly that problem. The reverse exposure is less discussed. Shoreside product without berth control performs beautifully right up until the berth it depends on gets tight, more expensive, or allocated elsewhere. You do not control the one input the business runs on. That risk stays invisible for years and then arrives all at once. There is also an asymmetry of time.
“…it is how both things get built by the party best suited…” A beach club is roughly a five-to-tenyear decision because it is mostly buildings, landscaping and fit-out on land you already control. It can be refreshed on something close to a hotel’s refurbishment cycle, rebranded, re-tenanted, or repurposed. A berth is a 40-year decision because it is marine construction. Permitting alone can run several years, construction several more, and the finished structure is designed, financed and depreciated over decades. That produces a simple rule: you can almost always add shoreside experience to a site that has a berth; you almost never add a berth to a site that was developed for experience alone. When a destination has a genuine choice, sequence matters. Build the harder, slower, less reversible thing first, and the experience can follow. Do it the other way round, and the experience may be all you ever get.
Why This Matters Now As of the middle of this year, the industry orderbook stood at more than 78 ships and roughly 220,000 berths through 2039, weighted toward the largest classes ever built. Those ships are ordered. They are coming. Now compare the two kinds of supply. Shoreside product is elastic, meaning supply can expand quickly when demand rises. Almost any coastline with land and a willing government can host a beach club, and one operator has opened or announced four of them inside roughly 18 months. Berth capacity for the largest ships is inelastic. It cannot respond quickly, however much anyone wants it to. Either the water is deep enough close to shore or not – and no amount of capital changes that. Either the approvals come through or not. Marine works are where these projects slow down or stop altogether, and the past two years have made that clear enough across the region. When one input can expand quickly and the other cannot, the scarce one— a berth that can handle the largest ships— sets the limit.
Continuity Is Part of the Product There is a further consequence that deserves more attention, and it matters more to destinations than to cruise lines. Labadee illustrates the mechanics. It is a superb destination, purpose-built and much loved by guests, and it has been unavailable since April 2025 for reasons that have nothing to do with the asset itself. The pause currently runs to June 2027, and there is every reason to expect it will welcome ships again. In the meantime, a reported dozen ships had to be redeployed, with much
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On Land of that traffic reported to have moved to Nassau, Grand Turk, Falmouth and Cozumel. On some sailings there was no answer at all, which is how a ship ends up spending an extra day at sea. The lesson has nothing to do with Haiti nor Labadee’s quality. It is that a portfolio of shoreside product could not substitute for one unavailable berth because the two are not interchangeable. The operator involved holds more destination assets than almost anyone in the business and still had a ship with nowhere to put it. But there is a longer shadow here for destinations. Itineraries are planned years ahead, and planners remember what was available when they needed it. A destination that cannot offer continuity of access, for whatever reason, gradually gets planned around rather than planned for. That is a quiet process and a serious one. Once a destination falls out of the planning cycle, it is considerably harder to get back in than it was to stay in. That means availability is not an operational detail sitting underneath the product. For a destination, it is part of the product – and arguably the part that determines whether the rest of it ever gets used.
The Model That Already Exists Here is the encouraging part: the industry has already solved this. It simply has not named it. Cozumel, Nassau, and Antigua do it. Public berth capacity underneath, several brands’ shoreside product layered on top, and nobody owning both. The port sells access. The lines sell experience. Each side does what it does best, and each side earns on it. Aviation settled the same argument decades ago. Airlines build lounges.
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Airport authorities build runways and finance them with long-term use agreements from the airlines that need them. No airline is expected to own the airport to own its guest experience. Cruise is the one part of the travel business where we assumed the carrier had to own the infrastructure to control the experience, and the result is that berth growth is limited to whoever was willing to pay for it, while everybody else waits. The separated model is not a compromise; it is how both things get built by the party best suited to build each one.
“The orderbook says this industry is going to need both…” Where This Leads This is the thinking behind Calypso Cove, the project my partner and I are developing on Long Island in The Bahamas. Three berths sized for the largest ships afloat, open to every brand, with the government agreement, the environmental approval and the long-term rights to the site already in place. Cruise lines bring the guest experience and earn on it; the port sells capacity to anyone who needs it; and no cruise line’s shoreside investment sits at the mercy of another line’s deployment decisions. It is a different business from a private island, deliberately so. We are not trying to be one brand’s destination. We are trying to be the capacity that lets several brands
build destinations somewhere they otherwise could not.
How to Move Forward For anyone running a port or developing a destination in this region, the practical takeaway is straightforward. Work out which one you are selling. If it is capacity, your counterparty is infrastructure capital and a line’s deployment team; your revenue is per-call and longterm; and your pitch is berth certainty and the size of ship you can handle. If it is experience, your counterparty is a brand’s development group, and you are competing on land, beach and access. If you can genuinely offer both, you are rare, and you should be deliberate about how you package that rather than giving it away in the first conversation. And if you can only offer one, that is not a weakness. It only becomes one when you sell the wrong thing to the wrong buyer. There is a question being asked across our industry: is the destination something a cruise line should control or something the guest should discover? I do not think it is either or. Own the experience. Share the berth. The orderbook says this industry is going to need both, and right now it is short of one of them. Carlos Torres de Navarra is Principal and Co-Founder of AZUL Destinations, developer of Calypso Cove in The Bahamas. He spent more than 25 years in commercial port and destination development with Carnival Corporation and Royal Caribbean.
A new partner on board brings more choices on shore. Two paths coming together with a steady goal can broaden horizons for all. Through a shared vision and passion for the cruise industry, Florida-Caribbean Cruise Association (FCCA) and ExcursionInsurance.com have joined paths. As the administrator of the FCCA Global Tour Operator Insurance Program, ExcursionInsurance.com provides tour operators with the coverage they need to grow their business—and enhance the destination experience.
To learn more about how this partnership can benefit you, contact our experts today. Ken Furlow Global Development Officer M: 786.351.3408 ken@excursioninsurance.com
Members & Travel Agents
The Hidden Service Multipliers: How Destinations Can Create Better Guest Experiences in the Moments Guests Remember Most By Beth Hatt, Founder of the Aquila Center for Cruise Excellence, FCCA’s Exclusive Training Partner
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hat if the greatest opportunities to improve guest experience are not always where we first look? For decades, exceptional guest experiences have been built on the fundamentals: warm welcomes, knowledgeable guides, engaging stories, reliable transportation, and memorable attractions. Those qualities remain essential – and always will. But through Aquila’s Living Lab in Saint John, Canada, where more than 60,000 cruise guests experience our destination each season, we’ve noticed something changing. Some of the moments that have the greatest impact on guest satisfaction are no longer only the ones we traditionally connect with customer service. They are also shaped by how teams respond when plans change, how technology supports the experience, how calmly an incident is managed, and whether every guest feels genuinely included. We call these Hidden Service Multipliers: the behind-the-scenes actions that make a guest experience better. Guests may not always see every detail, but they feel the result. These moments can have an enormous impact on how guests remember a destination. Here are five that every destination, port, and tour operator should be thinking about.
1.
Service Recovery: Great Destinations Are Defined by Their Response
Every destination experiences unexpected challenges. Weather changes. Attractions close. Traffic delays schedules. Equipment sometimes fails. 46 T hird Q ua r te r 2026 | Travel & Cr uise
Guests understand that. What they remember is how the destination responds. Just a few weeks ago, one of our tour coaches experienced a mechanical issue outside the city center. While a replacement vehicle was already on its way, our assigned Guest Experience Support team member—part of our operational plan for every ship day—arrived with water, cookies, and regular updates. Guests knew someone was looking after them, and within minutes the replacement coach arrived. The breakdown wasn’t what defined the day. The response did. Service Multiplier Tip: Give teams both the authority and the resources to respond with confidence when the unexpected happens. Empowered teams create calm, and guests notice the difference.
2.
De-escalation: Calming Small Problems Before They Grow
Most difficult situations do not begin as crises. They often begin with small frustrations: a delayed departure, a misunderstanding, changing expectations, long lines, heat, or fatigue. Teams that notice those emotions early, communicate calmly, and listen with empathy can often prevent small problems from becoming bigger ones. As cruise tourism continues to grow and guest expectations evolve, this skill is becoming just as valuable as product knowledge or storytelling. Service Multiplier Tip: Train teams to recognize emotional cues early. The best conflicts are often the ones that never happen.
3.
Crisis Readiness: Confidence Creates Calm
Accidents, medical emergencies, severe weather, transportation delays, and sudden changes are realities of tourism. Guests don’t expect perfection, but they do expect leadership. The destinations that inspire confidence are those whose teams know their roles, share clear information, and work well together when the unexpected occurs. Preparation does not eliminate every challenge, but it creates calm, confidence, and trust when guests need it most. Service Multiplier Tip: Practice realistic scenarios with guides, drivers, attraction partners, and destination leaders. The first-time teams work together shouldn’t be during an actual incident.
“As guest expectations continue to evolve, the destinations that stand out…will be the ones whose teams are prepared for both the expected and the unexpected…”
4.
Technology Should Strengthen the Human Connection
Digital tools are reshaping tourism. Translation tools, mobile apps, real-time updates, artificial intelligence, and virtual experiences can all help destinations serve guests better. The most successful destinations aren’t embracing technology because it’s new. They’re embracing it because it enriches the guest experience. These tools are most valuable when they make the guest experience easier, clearer, or more meaningful. A virtual
experience can help guests explore a place they may not be able to access in person. Translation tools can reduce language barriers. Real-time updates can help guests stay informed when plans change. The goal isn’t to replace people; it’s to give teams better tools to create stronger human connections. Service Multiplier Tip: Before adopting new technology, ask one simple question: Will this help our teams create a more meaningful guest experience?
5.
Inclusion Creates Better Experiences for Everyone
One of the most meaningful lessons from our Living Lab comes directly from our guests. Travelers who use mobility devices regularly tell us how much they appreciate being able to board an accessible vehicle, remain with their travelling companions, and experience the destination together. Many have shared that, in other destinations, accessibility limitations leave them with few options or unintentionally separate them from others. Accessibility and inclusion aren’t simply about removing barriers. They’re about creating dignity, belonging, and shared experiences. When destinations intentionally design experiences that consider different abilities, cultures, languages, and perspectives, the experience becomes better for everyone. Service Multiplier Tip: Review your guest journey through different perspec-
tives. Small improvements in accessibility and inclusion often enhance the experience for every visitor.
The New Service Toolkit Hospitality will always begin with people. Great storytelling, authentic connections, and memorable experiences remain at the heart of every successful destination. What is changing is the toolkit that helps teams create those experiences. That toolkit now includes service recovery, de-escalation, crisis readiness, technology that strengthens human connection, and accessibility and inclusion. These hidden service multipliers don’t replace traditional hospitality; they expand it. As guest expectations continue to evolve, the destinations that stand out will not simply be those with the newest attractions or the busiest ports. They will be the ones whose teams are prepared for both the expected and the unexpected, creating confidence, connection, and memorable experiences at every stage of the guest journey. Because in the end, guests rarely remember the day that went exactly as planned; they remember how a destination made them feel when it didn’t. Perhaps it’s time for all of us to expand our service toolkit—and rethink where service excellence truly begins. Beth Hatt is the Founder of the Aquila Center for Cruise Excellence, FCCA’s exclusive training partner, and celebrating 44 years in business. Contact Beth for more information at Beth@CruiseExcellence.com. T hird Q ua r te r 2026 | Travel & Cr uise 47
Members & Travel Agents
FCCA Forms Strategic Development Agreement with the State of Quintana Roo
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lorida-Caribbean Cruise Association (FCCA) is proud to welcome the Free and Sovereign State of Quintana Roo to the FCCA’s strategic development program. The tailored agreement capitalizes on specific objectives for Quintana Roo, which includes the bustling cruise ports of Cozumel and Costa Maya, to further increase cruise tourism’s positive impact for the state and its people. “This renewed agreement further shows the momentum that FCCA and destinations are having in working together to maximize cruise tourism’s benefits,” said Micky Arison, Chairman of FCCA and Carnival Corporation & plc. “Quintana Roo has been a long-standing partner of the industry, and I am thrilled that this agreement signifies the improvement of so many lives and livelihoods.” “We are proud of our past work with the State of Quintana Roo and honored that the visionary leadership of Governor Mara Lezama Espinosa and Secretary of Tourism Bernardo Cueto Riestra has led to even more faith in us and the cruise industry,” said Michele Paige, CEO, FCCA. “Through this agreement, FCCA remains fully committed to fulfilling individualized initiatives, which focus on assisting the private sector, improving employment, fostering cruise lines’ pur-
48 T hird Q ua r te r 2026 | Travel & Cr uise
chase of local goods and more that will help locals prosper from the economic impact that the industry brings.” The agreement is built around enhancing Quintana Roo’s economic benefits from cruise tourism, which generated over $671 million in direct expenditures, in addition to 15,464 jobs paying $131.97 million in wages, for Cozumel and Costa Maya during the 2023/2024 cruise year, according to the report by Business Research & Economic Advisors (BREA), Economic Contribution of Cruise Tourism to the Destination Economies. Through the agreement, FCCA will not only continue to guide the government of Quintana Roo on enhancing the product, increasing cruise calls, and
“…the visionary leadership of Governor Mara Lezama Espinosa and Secretary of Tourism Bernardo Cueto Riestra…” —Michele Paige, CEO, FCCA
facilitating new experiences to offer cruise companies, but also collaborate with the local private sector to maximize any opportunities. Additionally, the agreement utilizes FCCA’s cruise executive committees, such as sub-committees focused on employment and purchasing, for a series of meetings and site visits focused on Quintana Roo’s objectives.
“… the momentum that FCCA and destinations are having in working together…” —Micky Arison, Chairman, Carnival Corporation & plc & FCCA Chair Quintana Roo will also have open access to the FCCA Executive Committee, comprised of presidents and above of FCCA Member Lines, along with their efforts to effectuate the agreement’s objectives and the destination’s goals. Some of the other features of the strategic partnership include a focus on converting cruise guests to stay-over visitors, promoting summer cruising, engaging travel agents, creating consumer demand and developing a destination service needs assessment that will detail strengths, opportunities and needs.
Members & Travel Agents
FCCA Platinum Member Spotlight
Alexander Gumbs CEO Port St. Maarten Group
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rom intern to CEO, Alexander Gumbs has spent more than 16 years helping shape the future of cruise tourism in St. Maarten. Today, as CEO of Port St. Maarten Group, he leads one of the Caribbean’s busiest cruise ports, overseeing operations, strategic development and partnerships that continue to strengthen the destination’s position within the global cruise industry. Gumbs’ journey began in 2010 when he joined Port St. Maarten Group as an intern before advancing through business development and marketing roles. After serving as director of port development for a major cruise line, he returned to St. Maarten in 2021 to lead the organization as CEO. “No two days are exactly alike which is what makes the port industry so dynamic,” said Gumbs. Whether overseeing cruise and cargo operations, advancing strategic initiatives or ensuring seamless coordination between cruise lines and local stakeholders, his focus remains on delivering an exceptional experience for both guests and partners. That commitment has been reinforced through Port St. Maarten Group’s longstanding relationship with FCCA. A member since 1999, the organization has relied on FCCA to strengthen industry relationships and stay ahead of emerging trends. “The partnership with FCCA has provided a platform for dialogue, relationship building and knowledge sharing,” said Gumbs. “Through the various activations such as conferences, executive meetings and destination engagement opportunities we have been able to strengthen our relationships with cruise partners while gaining insights into 50 T hird Q ua r te r 2026 | Travel & Cr uise
industry trends and evolving cruise line and passenger expectations.” For Gumbs, the FCCA Platinum Member Program represents an even deeper level of collaboration. “The FCCA Platinum Program represents meaningful engagement and partnership,” he said. “It provides a unique opportunity to connect more intimately and directly with cruise executives, collaborate on strategic initiatives that benefit not only Port St. Maarten Group but also the destination and build relationships that can lead to long term growth.” According to Gumbs, St. Maarten’s appeal lies in experiences that can’t be found anywhere else.
“…a platform for dialogue, relationship building and knowledge sharing.” “Visitors can enjoy two distinct cultures — Dutch and French — on one island, easy access to neighboring islands, world-class beaches, exceptional dining and more,” said Gumbs. “Our commitment to continuously enhancing the visitor experience, investing in infrastructure and working closely with tourism stakeholders helps to ensure that guests leave with lasting memories, a desire to return and rejuvenated adventures for our repeat guests.” Throughout his career, one lesson has remained constant: Success in cruise tourism is built on partnership. “One of the most valuable lessons is that strong partnerships are essential for long-term success,” said Gumbs. “Cruise tourism thrives when ports, destinations, cruise lines, government bodies and local businesses work together toward a shared vision and executing based on commitments.” He also believes adaptability is critical as the industry evolves. “Strategic investment and responding to changing market conditions and guest expectations is critical in serving the industry,” he said.
As Port St. Maarten Group continues investing in its future, Gumbs remains focused on collaboration, innovation and delivering the high-quality experiences that have made St. Maarten one of the Caribbean’s premier cruise destinations.
Marc Melville
CEO Chukka Caribbean Adventures
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rom ziplining through tropical forests and horseback riding along pristine coastlines to exploring cultural landmarks and marine adventures, Chukka Caribbean Adventures has become one of the most recognizable names in Caribbean tourism. Operating across multiple destinations and welcoming visitors from around the world, the company has helped define what an authentic Caribbean shore excursion experience can be. Behind that success is CEO Marc Melville, whose leadership has guided Chukka’s growth from a single tour operation in Jamaica into a regional tourism powerhouse and trusted partner to cruise lines, destinations and travelers alike. Chukka’s journey in cruise tourism began in 1983 with its signature Horseback Ride N’ Swim excursion offered in partnership with Norwegian Cruise Line. Melville became more directly involved in the business in 1991, helping guide the company’s expansion into new destinations, experiences and markets. Today, Chukka operates across multiple Caribbean destinations, delivering a diverse portfolio of nature-based adventures, cultural encounters, marine excursions and sightseeing experiences designed to immerse guests in the authentic character of each destination. “What makes us stand out is our commitment to showcasing the most authentic
side of each destination in which we operate,” Melville said. “Our goal is for every guest to leave with a genuine connection to the destination they have visited. The result is an experience that is memorable, meaningful and unmistakably tied to the destination itself.” That commitment to authenticity has become a guiding principle for the company and reflects one of the most important lessons Melville has learned throughout his years in tourism. “To compete, you have to be unapologetically Caribbean,” he said. Chukka has also maintained a strong relationship with FCCA, becoming a member on June 11, 2000. Over nearly 26 years of involvement, Melville says the organization has played an important role in the company’s growth and development. “Our partnership with FCCA has provided significant value by opening doors to new ideas, innovative product development opportunities and new destinations that we may not have otherwise explored,” he said. Through FCCA events and programs, Chukka has been able to connect directly with tour operators, destination stakeholders, government officials and cruise executives from across the region.
“…opening doors to new ideas, innovative product development opportunities and new destinations…” “FCCA is a one-stop shop,” Melville said. “It allows us to engage with key decision-makers from multiple destinations in a single setting rather than traveling to each country individually.” Those opportunities have proven especially valuable through the FCCA Platinum Member Program, which Melville describes as providing unique access to both cruise executives and government leaders in a more personal environment. “This program allows more exclusive access to cruise executives and government officials throughout the Caribbean,” he said. “It also allows for more one-on-one time in a casual envi-
ronment, which often works better than a formal environment.” As Chukka continues to evolve alongside the cruise industry, Melville credits collaboration, innovation and strong relationships as critical ingredients for long-term success. Through its ongoing commitment to authentic Caribbean experiences, the company remains focused on creating meaningful connections between visitors and the destinations they explore while helping strengthen tourism economies throughout the region.
ers,” Manotas said. “Through networking opportunities, educational programs, market intelligence and direct dialogue with cruise lines, FCCA has helped us better understand industry trends and evolving guest expectations.” For Manotas, the FCCA Platinum Program represents more than membership. “It represents commitment, collaboration and access,” he said. “It provides meaningful opportunities to strengthen relationships with key industry decision-makers while encouraging continuous learning, innovation and strategic cooperation.”
“It represents commitment, collaboration and access.” Raul R. Manotas Chief Commercial Officer Curaçao Ports Authority
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ehind every successful cruise call is months, sometimes years, of planning, coordination and collaboration. Raul R. Manotas understands that better than most. As Chief Commercial Officer of Curaçao Ports Authority, he helps oversee the strategies, partnerships and investments that keep Curaçao among the Caribbean’s most sought-after cruise destinations. “No two days are the same,” said Manotas. “Our focus remains on ensuring seamless port operations while continuously enhancing Curaçao’s attractiveness as a cruise destination.” That work includes coordinating vessel calls, engaging with cruise line executives, planning infrastructure investments, supporting destination enhancements and collaborating with government agencies and private-sector stakeholders to create memorable guest experiences. A member of FCCA for 25 years, Curaçao Ports Authority has leveraged the association to strengthen relationships throughout the industry and stay ahead of emerging trends. “FCCA has been an invaluable platform for building strong relationships with cruise executives and industry lead-
Curaçao continues to distinguish itself with its colorful UNESCO World Heritage architecture, pristine beaches, vibrant culture, diverse culinary scene and walkable city center located just steps from the cruise terminal. Ongoing investments in port infrastructure and close collaboration with local stakeholders help ensure every visitor receives a warm welcome from arrival to departure. Reflecting on his experience in the cruise industry, Manotas believes lasting success depends on strong partnerships. “Sustainable growth requires continuous collaboration between ports, governments, cruise lines, local businesses and the community,” he said. “Long-term success is achieved by consistently delivering value, maintaining trust and ensuring that cruise tourism benefits both our guests and the local community.”
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Members & Travel Agents
Dominican Republic Showcases Its Cruise Excellence at the FCCA PAMAC Destination Summit
of one-on-one meetings designed to strengthen collaboration between local tourism stakeholders and the Territory’s market representatives. In these meetings, stakeholders shared property and business updates, discussed new developments and addressed key concerns, while representatives provided insights into industry trends and marketing and public relations opportunities.
San Juan Earns International Recognition for Business Innovation
Puerto Plata proudly hosted the FCCA PAMAC Destination Summit 2026, welcoming senior cruise line executives, FCCA Platinum Members, and industry leaders to experience an authentic showcase of the Dominican Republic’s culture, hospitality, diverse attractions, and unique destination experiences. The summit highlighted the country’s growing appeal, expanding cruise infrastructure, and strong potential as one of the Caribbean’s most dynamic and promising cruise tourism destinations.
San Juan, Puerto Rico’s Concierge Empresarial earned third place in the 2025 Ibero-American Innovation Award presented by the Union of IberoAmerican Capital Cities, ranking among 28 projects from 18 countries. The recognition validates a people-centered model that streamlines municipal services while connecting entrepreneurs with permits, incentives, financing, and personalized guidance. It also reinforces San Juan’s role as an accessible government and a catalyst for meaningful business growth and socioeconomic development.
Port Samana to Welcome Its First Cruise Ship Passionate about creating projects that showcase the majestic destinations that inspire us, we are proud to announce that on November 24, Port Samana will welcome its first cruise ship, MSC Opera, highlighting the Dominican Republic as a premier Caribbean destination. Moving to the Mediterranean, our first port in Spain, Port Melilla, is already welcoming cruise ships, emerging as a key tourism destination in Spain.
Jamaica Named the Caribbean’s Most Peaceful Destination Jamaica is earning global recognition for more than its breathtaking beauty. Named the Caribbean’s Most Peaceful Destination in the 2026 Global Peace Index by the Institute for Economics & Peace, the island continues to stand out as a destination where culture, connection, and hospitality come together. Across six vibrant cruise ports, every visit offers authentic experiences that leave a lasting impression.
Puerto Rico Celebrates the Holidays in Style BVI Market Connect: Partner Exchange Strengthens Collaboration At this year’s Virgin Islands’ Tourism Summit, the British Virgin Islands Tourist Board & Film Commission introduced the first BVI Market Connect: Partner Exchange, a dynamic series 52 T hird Q ua r te r 2026 | Travel & Cr uise
This December, the Puerto Rico Tourism Company invites cruise guests to experience the magic of a Caribbean Christmas at The Sounds of Puerto Rico – Christmas Edition, held Dec 12-13, along the waterfront of Old San Juan. Guests will enjoy live music, local gastronomy, artisan crafts, and the warm hospitality Puerto Rico is renowned for — an authentic holiday celebration not to be missed.
The U.S. Virgin Islands Honored with Three of the World’s Best Beaches The U.S. Virgin Islands is home to three of the world’s best beaches, according to Beach’s 2026 World’s Best Beaches list. Trunk Bay on St. John was named the No. 1 beach in the world, while Sandy Point National Wildlife Refuge on St. Croix and Magens Bay on St. Thomas also earned recognition, offering cruise passengers and overnight visitors alike some of the Caribbean’s most celebrated beach experiences. Visitors can also savor authentic Virgin Islands cuisine, from fresh Caribbean seafood to traditional favorites like johnny cakes and kallaloo, and discover the vibrant culture that defines the Territory.
Aruba Tourism Authority Strengthens Cruise Excellence Through RecordBreaking Training Week In June 2026, the Aruba Tourism Authority (A.T.A.), together with its official training partner Aquila Center for Cruise Excellence, hosted a successful Cruise Excellence Training Week focused on elevating service standards across the destination. A record number of tour guides and frontline professionals participated in the Tour Guide Excellence Certification and Service Excellence Amplified training programs, enhancing their skills and knowledge to continue providing outstanding service to Aruba’s visitors.
ProColombia Highlights Cartagena’s Cruise Growth Cartagena’s modernized cruise terminal has become a key Caribbean gateway for international cruise operators. Recent infrastructure upgrades have enhanced berth capacity and port operations, positioning the historic city as an essential destination for luxury itineraries throughout the region. With improved facilities welcoming more passengers annually, Cartagena strengthens its competitive edge in the cruise market.
juvenile urchins are raised to support future coral reef restoration. Atlantis is also proudly sponsoring its 17th year of the Tour de Turtles race, with leatherback sea turtle Isla embarking on a satellite-tracked migration to promote ocean conservation. These projects are supported by the Atlantis Blue Project Foundation, funded by every Atlantis Day Pass or marine life experience.
Curaçao Selected for Royal Caribbean’s Artist Discovery Program
Resorts World Bimini Continues to Enhance the Arrival Experience Installation of the new #BIMINI sign at the Bimini Cruise Port invites visitors to capture and share memorable moments while increasing destination awareness across social media. The addition of the new Resorts World port entrance gate further elevates the experience by strengthening security, creating a more welcoming first impression, and enhancing the overall aesthetics of the port entrance.
In partnership with Sustainable Ocean and Reefs (SOAR), Atlantis supports The Bahamas’ first sea urchin nursery, where
Curaçao artist and sculptor Giovanni Abath has become the first Curaçaoan selected for Royal Caribbean’s Artist Discovery Program, with his artwork “The Colors Behind the Flowers” featured aboard Royal Caribbean’s Legend of the Seas. Designed and created in Curaçao before being installed in Finland, the artwork showcases local talent on a global stage and highlights Curaçao’s growing presence in the international cruise industry.
Nassau Cruise Port Celebrates New Record Nassau Cruise Port reaffirmed The Bahamas’ position as a world-class cruise destination on June 8, welcoming a record-breaking 33,254 passengers in a single day as six mega-ships called simultaneously. This surpassed its previous high of 30,538 guests set in March 2025 and reflects the capacity delivered by the port’s $300 million transformation.
Costa Rica Concludes Cruise Season
Atlantis Paradise Island Continues to Advance Marine Conservation
season, Costa Rica remains committed to delivering authentic experiences and creating lasting value for the cruise lines, their guests, and destination communities.
Costa Rica concludes the 2025–2026 cruise season by reaffirming its position as a sustainable, reliable, and high-quality cruise destination. Through strong collaboration with cruise lines, port authorities, local communities, and strategic partners, the country continues to enhance the guest experience and strengthen its competitiveness. Looking ahead to the 2026–2027
St. Kitts: An Award-Winning Caribbean Experience St. Kitts proudly celebrates being named Caribbean Cruise Destination of the Year and Caribbean Adventure Destination of the Year at the 2025 Caribbean Travel Awards by Caribbean Journal! Feel the rush of jet skis slicing through turquoise waters or soar while parasailing, taking in rolling mountains and endless sea. Fly above an expanding emerald rainforest on a zipline or hike to breathtaking vistas. Savor sizzling roadside fare and rich Kittitian cuisine. Walk through history at Brimstone Hill Fortress, where ocean views meet the echoes of the past. St. Kitts isn’t just a destination—it’s an experience. T hird Q ua r te r 2026 | Travel & Cr uise 53
Members & Travel Agents A trusted cruise line partner, we create authentic experiences through outstanding service, uncompromising safety, local expertise, and genuine Mexican hospitality.
ASIPONA Tampico: Heritage, Waterfront and Cruise Potential ASIPONA Tampico is advancing a tourism and port-city integration initiative centered on the historic former Customs House. The project seeks to enhance Tampico’s waterfront through cultural, gastronomic, recreational and public spaces, while showcasing the city’s architectural heritage and maritime identity. By strengthening Tampico’s appeal for visitors, the initiative supports its long-term positioning as a cruise destination and helps consolidate the Gulf cruise circuit.
The Administración del Sistema Portuario Nacional Mazatlán Celebrates 32nd Anniversary The Administración del Sistema Portuario Nacional Mazatlán celebrated its 32nd anniversary, reaffirming its strategic role in the cruise industry. With Virgin Voyages beginning operations and the arrival of leading cruise lines, the port confirms sustained growth and continued confidence in its services and the quality they offer. Passengers enjoy unique experiences such as the International Carnival, local cuisine, and Mazatlán’s natural beauty, positioning the destination as a benchmark on the Mexican Pacific. Visit Mazatlán and experience a port that connects culture, sea, and tradition. 54 T hird Q ua r te r 2026 | Travel & Cr uise
Progreso Port Expansion Advances The second stage of the Port of Progreso expansion project has officially begun, marking another key milestone in strengthening the destination’s maritime infrastructure. Governor Joaquín Díaz Mena highlighted its importance for regional development, trade, and job creation. SSA Marine Mexico CEO Manuel Pérez Fernández joined federal and local authorities, alongside community members, to commemorate this significant achievement.
Amerimed Hospitals Shaping Healthcare Delivery in Mexico Amerimed Hospitals has established itself as the leading provider of high-complexity healthcare across Mexico’s premier tourist destinations. With hospitals in Mexico City, Mérida, Cancún, Cozumel, Isla Mujeres, and Tulum, Amerimed delivers internationally aligned standards of quality, patient safety, and clinical excellence. Combining advanced medical capabilities with extensive experience caring for both national and international patients, Amerimed continues to help shape the future of healthcare delivery in Mexico.
Maritime Procurement Services Committed to Environmental Conservation The SAVE Initiative reflects Maritime Procurement Services’ (MPS) commitment to environmental conservation through community action. Since September 2025, MPS has organized more than 11 beach cleanups across two coastal destinations, engaging over 250 volunteers and removing more than 2.5 tons of waste. MPS also supports Mexico’s “Adopta una Playa” program by adopting Ixpalbarco Beach in Cozumel to help protect marine ecosystems and inspire longterm environmental stewardship.
Vallarta Shoreex Continues Exceptional Excursions Since 1990, Vallarta Shorex has delivered exceptional shore excursions in Puerto Vallarta, Ensenada, and Manzanillo.
Diamonds International’s New Boutique on Oceania Cruises’ Vista Diamonds International welcomes guests aboard Oceania Cruises’ Vista with a boutique designed to complement the ship’s contemporary elegance. Featuring fine jewelry, luxury timepieces, and carefully curated lifestyle collections, the
boutique offers an inviting retail experience where guests can discover timeless pieces and find meaningful keepsakes to remember their voyage long after they return home.
Port LA Wins Big in World Cup West Harbor’s FIFA Fan Zone welcomed more than 7,000 guests to four exciting World Cup semi-final and final watch parties. Attendees also got a glimpse of the stunning mile-long waterside venue, which is set to open within the year. Located on the LA Waterfront at the Port of Los Angeles, West Harbor promises to entice visitors with premier dining, recreation, and entertainment options, including a 6,200-seat amphitheater and the West Coast’s largest Ferris wheel.
wonderful excursions from Charm City since 2009. Today, Carnival’s current Baltimore-based ship, Carnival Pride, takes its passengers first down Maryland’s beautiful Chesapeake Bay and then off toward incredible destinations like the Bahamas, Bermuda, Eastern/Southern Caribbean, Greenland/Canada and the Panama Canal. In 2027, we are very excited to welcome our second Carnival ship, Carnival Miracle, and look forward to many more successful years of Carnival ships in Baltimore.
Port of San Diego
Port of Galveston Eyeing 5th Terminal, Commercial Expansion The Port of Galveston is moving forward with major cruise and commercial elements included in its updated long-range master plan. Staff are evaluating results of a completed traffic analysis that shows minimal impacts from a fifth cruise terminal. The port is also refining its vision for a new waterfront commercial area, which could include a hotel, restaurants, retail and greenspace.
Cruise season invites guests to enjoy adventure, relaxation, and culture just steps from the Port of San Diego’s cruise terminals. This September, the Port is excited to host more than 180 vessel calls and welcome Royal Caribbean’s new homeport voyages to the Mexican Rivieria, joining homeport operations from Disney Cruise Line, Holland America Line, and Norwegian Cruise Line.
Carnival Cruise Line is the Port of Baltimore’s longest serving year-round cruise provider, having offered fun and
Dive Bell: Diving Beyond Gear Dive Bell takes cruise and water-themed destinations underwater, without the need for diving gear. Developed by DOF Robotics, this story-driven attraction immerses guests in a captivating deep-sea world of coral reefs and ocean wonders through immersive visuals and multi-sensory effects. The result: a premium, repeatable experience that extends dwell time and drives new onboard revenue per passenger.
SSA Marine Expands Footprint in the Heart of the Cruise Industry SSA Marine is deepening its commitment to the cruise industry with the opening of a new Miami office. At the epicenter of the U.S. cruise industry, the South Florida expansion positions the company closer to partners, ports, and the customers it serves, and reflects SSA Marine’s focus on staying ahead of a fast-growing industry, alongside the partners who drive it.
See at Sea Consulting’s European Road Trip
Cruise Maryland/Port of Baltimore
lights See at Sea’s trusted network and its ability to create high-value business opportunities for its clients.
Gaining direct access to the headquarters of cruise lines is a rare opportunity. Yet, from September 20-24, See at Sea will offer this experience to one of its clients through a European road trip with meetings personally arranged by the firm to connect with key decision-makers. Far more than a standard business trip, this initiative high-
Enhance Onboard Revenue with a Proven Partner in Fine Art Park West Gallery is the industry’s leading provider of turnkey art auction programs at sea, offering a unique blend of cultural enrichment and consistent revenue generation. Our expertly curated collections feature masters like Picasso, Rembrandt, Dalí, and Chagall, along with today’s top contemporary artists. With minimal footprint and seamless integration into your brand, our customized programs elevate the guest experience and drive measurable value for stakeholders. Contact John Block at jblock@parkwestgallery.com to learn more. T hird Q ua r te r 2026 | Travel & Cr uise 55
Crown Regal Collection
Alaska • Amber Cove • Antigua • Aruba • Bahamas • Barbados • Belize • Bermuda • Cabo San Lucas Costa Maya • Cozumel • Curaçao • Grand Cayman • Grand Turk • Jamaica • Orlando • Puerto Vallarta Roatan • San Juan • Sawgrass Mills • St. Kitts • St. Lucia • St. Maarten • St. Thomas • Taino Bay • Tortola
The Art of Sparkle